HILFIGER DENIM INTRODUCES FALL 2016 CAMPAIGN: 24/7 HAILEY BALDWIN &

Featuring Hailey Baldwin and Lucky Blue Smith, the ‘Hilfiger Denim’ campaign is complemented by an engaging digital strategy.

AMSTERDAM, THE NETHERLANDS (July 2016) – , which is owned by PVH Corp. [NYSE: PVH], announces its Fall/Winter 2016 Hilfiger Denim global advertising campaign, 24/7 Hailey Baldwin & Lucky Blue Smith, which follows the two models and influencers on a 24-hour adventure through Los Angeles, California. From cruising down Sunset Boulevard to a pit-stop at the iconic Pink’s Hot Dogs, the campaign’s concept opens the door to a unique perspective on the brand, the influencers and the city of L.A. to consumers everywhere. Celebrating a millennial-minded spirit, the campaign engages consumers and interacts with them through a new digital approach.

The concept kicked off in April 2016, when Hailey, Lucky and Bryant Eslava, Hilfiger Denim’s social campaign photographer, invited their social media followers to send creative Snapchats to @TommyHilfiger for a once-in-a-lifetime opportunity to attend the campaign photo shoot. Selected from thousands of applicants, the five winners – from Canada, the Netherlands, Italy and two from the United States – were each granted exclusive set access and given an iPhone to record their unique experiences.

During the 24/7 Hailey Baldwin & Lucky Blue Smith campaign shoot in April, Hailey and Lucky snapped behind-the-scenes imagery and videos to further engage their social media followers; together they have an incredible reach to 8.5 million fans on Instagram alone. Additional content was captured by campaign photographer Devyn Galindo – which marks her second consecutive season shooting the Hilfiger Denim campaign – and Bryant, using both traditional cameras and iPhones for immediate social media conversations.

Prior to the campaign launch in August, the five super-fans will join Hailey, Lucky and Bryant in sharing a first look at their authentic behind-the-scenes imagery and videos from the shoot, enabling them to break a first look at the campaign through their own channels.

Hailey and Lucky are continuing friends of the Hilfiger Denim brand, having appeared together in the Spring 2016 Tommy Jeans campaign, which celebrates the brand’s iconic logo heritage. Additionally, Hailey appeared in the Spring 2016 Hilfiger Denim campaign and walked in the Spring 2016 and Fall 2016 Hilfiger Collection runway shows at .

The Fall/Winter 2016 Hilfiger Denim collection sets sail on a transatlantic journey to New York City. Heritage favorites are reimagined through a fresh lens that is relaxed but sophisticated, with a signature rock-and-roll twist. From rugged workwear references to eclectic nautical and military influences to unexpected combinations in eclectic prints and fabrics, old world culture meets new world confidence; it’s not about an age, but all about an attitude.

# # #

About Tommy Hilfiger With a brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high- quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, athletic apparel (golf and swim), socks, small leather goods, home goods and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the Tommy Hilfiger and Hilfiger Denim brands

is available to consumers worldwide through an extensive network of Tommy Hilfiger and Hilfiger Denim retail stores, leading specialty and department stores, select online retailers, and at tommy.com.

About PVH Corp. With a heritage going back over 130 years, PVH Corp. has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 30,000 associates operating in over 40 countries with over $8 billion in 2015 revenues. We own the iconic Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo*, Warner’s and Olga brands and market a variety of goods under these and other nationally and internationally known owned and licensed brands. *The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International, Ltd.