Table of Contents
u About...... 3
u Host...... 4
u Qualitative Demographics...... 5
u Exposure...... 6
u Website...... 7
u E-Marketing...... 8
u On-Air Radio Stations...... 9
u Pricing...... 10
u Agreement...... 11
u Contact...... 13 About
The Commercial Real Estate Show is a nationally-syndicated, weekly, one hour, talk-radio show centering on topics related to business and commercial real estate. The show is well-known for high-quality content delivered in a professional and enlightening style. Listen to one show and you’re hooked. This is no infomercial. This is insightful, current and valuable market intelligence that cannot be found anywhere else.
The commercial real estate industry is an approximately $20 trillion dollar business comprising 8% of the country’s GDP. This show is about where America lives, works, shops and plays.
The show has loyal fans all over the country. It’s the host and the content that attract and retain the listeners. The show host, Michael Bull, is a respected industry expert who hosts the show with an affable style, anticipating what the listeners want next. He hand picks high-caliber guests who join him to share market predictions and best practices related to the chosen weekly topic. Guests have included:
n Lead analysts from real estate data and research firms such as the Federal Reserve, Reis, Trepp, CoStar, RC Analytics, STR Analytics, Metro Study, PKF Hospitality, MPF Research and National Association of Realtors.
n National practice leaders from accounting and consulting firms like Fitch Ratings, ING Clarion, Deliotte, Ernst & Young and PwC.
n Leaders from the largest commercial real estate related national associations, examples include BOMA, SIOR, ICSC, NAR, IREM, NAREIT, CREW, CCIM, NACS, NIC & NAA.
n CEOs and respected leaders from the major REITs, developers, financial institutions, and prominent brokerage firms around the country.
The show has been on-air for over four years. In addition to being broadcast on 42 radio stations, the show has established a large audience online via iTunes, the show website, TuneIn, Iglu Radio, PodOmatic, Liberty Express Radio and YouTube.
www.CREshow.com 888-612-SHOW [email protected] 3 Show Host
The show host, Michael Bull, is a major factor in the vast appeal of The Commercial Real Estate Show. Michael’s affable interview style and sense of humor coupled with his industry knowledge is enjoyed by listeners everywhere.
Michael’s presence extends beyond the realm of popular radio show host. He is also a respected writer, speaker, trainer, consultant, business coach and active commercial real estate broker. He is the founder of Bull
Realty, a U.S. commercial real estate sales, leasing and advisory firm headquartered in Atlanta. He is a licensed broker in 9 states and has been involved in over $4 billion in sales and lease transactions spanning a 30 year career.
As an industry expert, Michael is sought-after to speak on subjects like commercial real estate, social media and marketing products and services. He has spoken or moderated events sponsored by CCIM, IMN, BisNow, Georgia Bankers Association, Commercial Board of Realtors, International Council of Shopping Centers, Real Estate Group Atlanta, Georgia Association of CPAs and the National Association of Real Estate Editors. Michael’s articles have been published in the National Real Estate Investor, France Media Publications, Multi-Housing News, Shopping Center Business, Atlanta Journal Constitution, Atlanta Business Chronicle and Nation’s Restaurant News.
After garnering an impressive social media following on Twitter, LinkedIn and YouTube, Michael recently began producing what has quickly become a popular video series answering commercial real estate related questions. Each business day, a new video is posted on the AskMB playlist on YouTube, on the show’s website, and via the specialty Twitter handle @AskMichaelBull.
Michael is also well-connected with the country’s top analysts and market makers in the commercial real estate industry. He is a member of CCIM Institute, National Association of REALTORS, the International Council Shopping Centers, the Real Estate Brokerage Managers Council, Atlanta Leaders Group, Real Estate Group of Atlanta, the Georgia Bankers Association, the Atlanta Press Club, the Atlanta Chamber of Commerce, the Georgia Real Estate Educators Association and the National Association of Real Estate Editors.
www.CREshow.com 888-612-SHOW [email protected] 4 Radio Station Listener Qualitative Demographics
The show’s radio listeners are affluent, educated and interested in real estate oriented products and services. Rather that 1% of listeners being potential customers, as would be the case with normal radio programs, 90% of Commercial Real Estate Show listeners are potential customers or referral sources for real esate related products and services.
www.CREshow.com 888-612-SHOW [email protected] 5 Exposure
Your business will receive exposure to a high-income demographic interested in your services and products. The radio stations, podcasts, website, e-marketing, and social media on the Commercial Real Estate ShowTM will be a powerful tool to increase your business.
On Air: Monthly 34,667+ estimated listeners on the 42 radio stations
Online: Monthly 35,000+
Podcasts:
We have the ability to count most online listeners. The downloads we can count are currently 13,500 per month. Top 12 cities are as follows:
1. DC 5. Los Angeles 9. Boston 2. Wichita 6. Newark 10. Chicago 3. Atlanta 7. Charlotte 11. Tampa 4. New York 8. Philadelphia 12. Dallas
Website: Banner ads, rail ads and sponsor page exposure will direct your target audience to your website. The site traffic is over 6,500 page views per month.
YouTube: The show’s YouTube channel has had over 99,494 views and has over 932 subscribers. Advertisers are prominently promoted in every video produced during the advertisement campaign. Current monthly views are approximately 5,500.
E-Marketing: Your company will be promoted to 11,000 subscribers per week including banner ads and an embedded link to your website. Current opens excluding previews are 6,800.
Social Media: Advertisers are promoted on the show’s social media platforms.
www.CREshow.com 888-612-SHOW [email protected] 6 Website
Prime internet exposure is available to reach your prospects on the show website. Web advertising is included with the nationwide digital package. Your firm will receive exposure with banner and rail ads. Ads can be submitted in JPEG or GIF or the show can create the ads at no additional costs.
Banner 728 x 90
Rail 300 x 250
www.CREshow.com 888-612-SHOW [email protected] 7 Email Marketing
Prime exposure on the show’s weekly show topic notification emails is included in the digital package. Email ads can be submitted as GIF or JPEG.
This is only the top portion of the sample email.
www.CREshow.com 888-612-SHOW [email protected] 8 On-Air Stations (42)
v Atlanta, GA - 1190 AM v Charlotte Amalie, VI - 1000 AM
v Atlanta, GA - 920 AM v Agana, GU - 567 AM
v Dallas, TX - 1160 AM v Lebanon, MO - 750 AM
v Boston, MA - 1590 AM v Bemidji, MN - 1360 AM
v Seattle, WA - 1150 AM v Cairo, KY - 1490 AM
v Seattle, WA - 1180 AM v Moses Lake, WA 1470 AM
v Jackson, TN - 1310 AM v Park Falls, WI - 980 AM
v Orlando, FL - 810 AM & 93.1 FM v Lake Placid, FL - 730 AM
v Las Vegas, NV - 1520 AM & 107.1 FM v Rochester, NY - 1420 AM
v Tampa, FL - 1630 AM & 102.1 FM v Hattiesburg, MS - 98.1 FM
v Milwaukee, WI - 104.1 FM v Eugene, OR - 1320 AM
v Lancaster, PA - 1640 AM & 102.1 PM v Lakeland, FL - 1430 AM
v Boulder, CO - 100.7 FM v Johnson City, TN - 1320 AM
v Macon, GA - 810 AM & 87.9 FM v Greenwich, CT - 1490 AM
v Show Low, AZ - 970 AM v Brookport, KY - 750 AM
v Waynesville, MO - 1390 AM v Holbrook, AZ - 1270 AM
v Lexington Park, MD - 1690 AM v Sedalia, MO - 1050 AM
v Miami, FL - 880 AM v Tampa, FL - 1010 AM
v Minneapolis, MN - 1570 AM v Richmond, VA - 990 AM
v Charleston, SC - 1390 AM v Wichita, KS - 43.4 FM
v Oklahoma City, OK - 890 AM v Tulsa, OK - 1570 AM
www.CREshow.com 888-612-SHOW [email protected] 9 Pricing
Option A: On-Air Only
Thirty seconds radio advertisements aired during show broadcast on 42 business talk radio stations around the country at only $4.76 per broadcast.
Markets:
• Atlanta, GA (2) • Boulder, CO • Lebanon, MO • Lakeland, FL • Dallas, TX • Macon, GA • Bemidji, MN • Eugene, OR • Boston, MA • Show Low, AZ • Cairo, KY • Agana, GU • Seattle, WA (3) • Waynesville, MO • Moses Lake, WA • Charlotte Amalie, VI • Richmond, VA • Lexington Park, MD • Park Falls, WI • Lancaster, PA • Wichita, KS • Sedalia, MO • Lake Placid, FL • Milwaukee, WI • Jackson, TN • Holbrook, AZ • Rochester, NY • Johnson City, TN • Orlando, FL • Brookport, KY • Hattiesburg, MS • Greenwich, CT • Miami, FL • Oklahoma City, OK • Minneapolis, MN • Las Vegas, NV • Tampa, FL • Tulsa, OK
Cost for Option A: On-air advertising is only $200 a week ______
Option B: On-Air and Online
The On-Air advertising described in Option A is included in this package.
Online advertisers pay based on actual exposure.
• Advertising during show audio podcasts • Advertising on show videos • Advertising on show’s website • Advertising on show’s weekly show topic email
The total price for Option B, including both On-Air and Online, is $400 per week. ______
Included:
• Exposure on show sponsor page with links and contact information. • Social media content promoting your firm including video, audio and blogs • Guest appearance and/or professional video interview about your business
(Advertiser can supply radio ad and web site banner/rail ads or the Commercial Real Estate Show can produce at no additional cost)
www.CREshow.com 888-612-SHOW [email protected] 10 Commercial Real Estate Show Advertising Agreement
For good and valuable consideration each provided to the other the parties hereto agree to the following.
This agreement is for advertising for ______(Company) on the Commercial Real Estate Show.
Select time frame you wish to reserve: m 26 weeks m 52 weeks
This agreement shall automatically extend for a period of 26 weeks unless company cancels in writting with at least 60 days notice prior to initial expiration date.
Select either Option A (On-Air only) or Option B (On-Air and Online). The cost shall be billed monthly as per attached exhibit. m Option A m Option B
Beginning Date: ______Expiration Date: ______
______Authorized Company Representative Date
______Commercial Real Estate Show Date
The cost shall be billed monthly as per page two. The agreement may be cancelled by Commercial Real Estate Show with a 30 day written notice.
Page 1 of 2 11
Option A: On-Air Only
Thirty seconds radio advertisements aired during show broadcast on 40 business talk radio stations around the country at only $5 per broadcast.
Markets:
• Atlanta, GA (2) • Boulder, CO • Lebanon, MO • Lakeland, FL • Dallas, TX • Macon, GA • Bemidji, MN • Eugene, OR • Boston, MA • Show Low, AZ • Cairo, KY • Agana, GU • Seattle, WA (3) • Waynesville, MO • Moses Lake, WA • Charlotte Amalie, VI • Richmond, VA • Lexington Park, MD • Park Falls, WI • Lancaster, PA • Wichita, KS • Sedalia, MO • Lake Placid, FL • Milwaukee, WI • Jackson, TN • Holbrook, AZ • Rochester, NY • Johnson City, TN • Orlando, FL • Brookport, KY • Hattiesburg, MS • Greenwich, CT • Miami, FL • Houston, TX • Minneapolis, MN • Las Vegas, NV • Tampa, FL
Cost for Option A: On-air advertising is only $200 a week
Option B: On-Air and Online
The On-Air advertising described in Option A is included in this package.
Online advertisers pay only for actual exposure.
• Advertising during show audio podcast • Advertising on show videos • Advertising on show’s website • Advertising on show’s weekly show topic email
Example Recent Week (Varies each week based on actual exposure)
• Online audio podcast plays per PodOmatic: 3,933 @ $0.03 $118 • Online video views per YouTube: 680 @ $0.05 $34 • Impressions on show web site per Google Analytics: 1,300 @ $0.01 $13 • Impressions on open emails per Constant Contact: 900 @ $0.01 $9
Total cost based on example month numbers: 6,813 $175 per week
The total price for Option B, including both On-Air and Online, is approximately $375 per week. ______
Included:
• Exposure on show sponsor page with links and contact information. • Social media content promoting your firm including video, audio and blogs • Guest appearance and/or professional video interview about your business
(Advertiser can supply radio ad and web site banner/rail ads or show can produce at $500 for radio ad and $500 for banner/rail ad. Invoices will be e-mailed monthly due within 10 days. Online costs will adjust based on actual exposure as reported by PodOmatic, YouTube, Google Analytics and Constant Contact)
Page 2 of 2 12 Contact
Commercial Real Estate Show 888-612-SHOW (7469) www.CREshow.com [email protected]