DOCSLIB.ORG

Harnessing One of Australia's Fastest-Growing Tourism

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Harnessing One of Australia's Fastest-Growing Tourism HARNESSING ONE OF AUSTRALIA’S FASTEST-GROWING TOURISM SEGMENTS Globally, cultural tourism has grown by 23% over the past five years, compared to total tourism growth of 19%. Culture and Tourism Synergies, UNWTO, 2018. C hair ’s Welcome It is with great pleasure that I introduce you to Cultural Attractions of Australia. An Australian first, this industry-led collective of iconic Australian cultural tourism attractions has joined forces to present the best of our cultural offering to the world and give Australians the opportunity to experience their cultural heritage from new perspectives. Launched in April 2019, Cultural Attractions of Australia provides a single point of contact for travellers, trade partners and media to access premium, behind-the-scenes cultural experiences in iconic locations. As a collective, its strength lies in the diversity and iconic nature of the sites and collections represented, as well as the direct connection they hold with the people and cultures of Australia. We look forward to promoting an unparalleled suite of premium cultural experiences that fuse the thrill of discovery with learning and participation, providing visitors with memorable insights into what it means to be Australian, through the lens of both our history and our contemporary life. Jennifer Ganske Chair Cultural Attractions of Australia FRONT COVER IMAGE: SYDNEY OPERA HOUSE, PHOTO: HAMILTON LUND. IMAGE: PORT ARTHUR HISTORIC SITE, PHOTO: HYPE TV. CULTURAL ATTRACTIONS OF AUSTRALIA International cultural visitors to Australia stay 25% longer and spend 20% more than other visitors. IVS, Tourism Research Australia, 2019. Minister’s Foreword I would like to extend a warm welcome to Cultural The Morrison Government recognises the huge potential Attractions of Australia – the latest entry to join the of the high value traveller and the value to the economy, ranks of Tourism Australia’s Signature Experiences of and that’s why we’re backing this program and current Australia program. Tourism Australia campaigns such as UnDiscover Australia that specifically target high value travellers The Signature Experiences of Australia program is a from South-East Asia, Britain and Japan. partnership between Tourism Australia and industry, developed to attract more high value travellers and The Cultural Attractions of Australia collective joins drive visitation to some of Australia’s most famous arts seven others within the Signature Experiences of and cultural attractions, offering visitors a premium, Australia program including wineries, luxury lodges, golf ‘behind the scenes’ experience. courses, walks, Aboriginal guided experiences, fishing adventures and wildlife. Australia has a long list of cultural attractions and these unique experiences will allow visitors to immerse Australia is one of the most desirable destinations on themselves in Australian history, life and culture in ways earth, with a combination of world-class natural beauty that have never been offered before. and wildlife, exceptional food and wine, and a cultural heritage that cannot be found anywhere else. Some of our most famous cultural attractions including the National Gallery of Australia, Sovereign Hill and The addition of Cultural Attractions of Australia to this the Melbourne Cricket Ground feature in the program program shines a spotlight on our country’s rich and comprising 22 bespoke tourism experiences. unique history and will not only help to tell our story and elevate the nation’s cultural tourism sector as a whole, Experiences under the program range from a private but also enhance the visitor experience for international tour of the National Gallery of Victoria, to walking onto travellers and create memories to last a lifetime. a production set at the Sydney Opera House all the way through to an exclusive dinner at MONA in Hobart. Cultural tourism is on the rise, with three in every 10 international visitors to Australia now visiting a Senator the Hon Simon Birmingham museum or gallery. Through our vast array of cultural attractions and initiatives such as this one that target Minister for Trade, Tourism and Investment the high value traveller, we have a great opportunity to Deputy Leader of the Government in the Senate grow this very lucrative segment of the market. Senator for South Australia IMAGE: AUSTRALIAN PARLIAMENT HOUSE, PHOTO: AUSPIC. CULTURAL ATTRACTIONS OF AUSTRALIA ‘Our culture is unique. It is a culture that is deeply shaped by more than 70,000 years of continued, unbroken Indigenous story telling. It reflects Australia’s two centuries of settlement from around the world. We are a diverse community of identities, faith, individual differences and pursuits, yet we have many shared values and our sense of nation is strong.’ Index A Culturally Ambitious Nation, Australia Council for the Arts, Strategic Plan, 2014-19. Why Cultural Tourism? 1 Why Cultural Attractions of Australia? 2 Membership and Structure 3 The Experiences - Expect the Unexpected 4 Tourism Australia’s Signature Experiences 5 Cultural Tourism as a Driver 7 The Economic Value of Cultural Tourism 9 Harnessing the Opportunity of Cultural Tourism 11 Acknowledgements Cultural Attractions of Australia would like to thank the following entities for their assistance, both direct and indirect, in the development of this document: Tourism Australia, Tourism Research Australia, Sandwalk Partners Pty Ltd, Australia Council for the Arts, Adelaide Oval, Arts Centre Melbourne, Australian Parliament House, Australian War Memorial, Fremantle Prison, Melbourne Cricket Ground, MONA, National Gallery of Australia, National Anzac Centre, National Gallery of Victoria, Opera Australia, Port Arthur Historic Site, Qantas Founders Museum Longreach, Sovereign Hill Outdoor Museum, Sydney Opera House and WA Maritime Museum. IMAGE: NATIONAL GALLERY OF VICTORIA, MELBOURNE. PHOTO: TOBIAS TITZ. CULTURAL ATTRACTIONS OF AUSTRALIA WHY CULTURAL TOURISM? WHY CULTURAL ATTRACTIONS OF AUSTRALIA? Cultural tourism is the next frontier in Australia’s – An average of 30% of inbound international tourists Given the significance of the strategic opportunity Australia’s cultural attractions demonstrate how international tourism marketing. were motivated to travel by culture, and a further cultural tourism represents, Australia’s cultural varied geographic, ethnic and cultural origins have 17% participated in a cultural activity as a secondary organisations have joined forces to present the best been embraced and have reshaped the way the We have shown the world Australia’s stunning natural activity, underlying the importance of seeing of the country’s cultural offering to the world, as a nation is defined. They also explore the Australian wonders and, more recently, invited them to eat and culture ‘not just as an attractor for tourists, but also collective - Cultural Attractions of Australia. relationship and reaction to international art and drink at our table, now it’s time to turn the spotlight as an important element of the general tourism culture, seeing the world through Australian eyes. onto our unique cultural tourism organisations experience’; Cultural Attractions of Australia will leverage the and attractions. nation’s iconic cultural assets and develop and Australian culture respects the traditional while – 84% of the countries surveyed accorded cultural promote tourism experiences to attract international celebrating the audacious and irreverent and this is Cultural tourism is growing globally and outperforming tourism a specific place in their marketing planning; High Value Travellers and give Australians the reflected in the nation’s artistic, literary, performance the international tourism market as a whole. opportunity to see their much-loved cultural and sporting stories. Leading cultural organisations – Cultural tourism will remain a core international organisations through a completely new lens, and attractions curate the cultural narrative and A survey of 69 countries by the United Nations tourism segment. World Tourism Organisation in 20181 found that: as insiders. With focused, sufficiently resourced provide visitors with a window into what it means to Australian research2 shows that: advocacy and promotion, the virtues and value of be Australian. – Cultural tourism has grown by 23% over the past the Australian cultural offering become a means five years, compared to total global tourism growth – International cultural visitors to Australia stay 25% of significantly deepening Australia’s brand and The member attractions and organisations of of 19%; longer and spend 20% more than other visitors. destination appeal at home and abroad. Cultural Attractions of Australia bring the diverse and intertwined influences of Australia’s contemporary – ‘The overall growth in tourism between 2010 – Of international visitors to Australia in the year to Australia is a young nation of many cultures and its culture to life, such as history and heritage, film, and 2014 is much larger for those countries March 2019, 53% participated in a cultural or heritage evolving national identity is shaped by the interplay performing arts, visual art, literature, music, that specifically feature cultural tourism in their activity, therefore the cultural tourism segment of the ancient with the continually new. Australia’s entertainment and sport. marketing policy (66%)’; represents over half of all international visitors indigenous culture is the focus of another Tourism to Australia. Australia Signature Experiences of Australia collective,
Load more

Recommended publications
  • The Jackson Report on Behalf of the Steering Committee
    The Jackson Report On behalf of the Steering Committee Informing the National Long-Term Tourism Strategy The Jackson Report On behalf of the Steering Committee Informing the National Long-Term Tourism Strategy SBN 978-1-921516-24-5 (paperback) ISBN 978-1-921516-25-2 (PDF) © Commonwealth of Australia, 2009. This work is copyright. Apart from any use as permitted under the Copyright Act 1968, no part may be reproduced by any process without prior written permission from the Commonwealth. Requests and inquiries concerning reproduction and rights should be addressed to the Commonwealth Copyright Administration, Attorney General’s Department, Robert Garran Offices, National Circuit, Barton ACT 2600 or posted at http://www.ag.gov.au/cca Disclaimer: The material contained in this report has been developed by the National Long- Term Tourism Strategy Steering Committee. The views and opinions expressed in the materials do not necessarily reflect the views of or have the endorsement of the Australian Government or any Minister, or indicate the Australian Government’s commitment to a particular course of action. The Australian Government and the National Long-Term Tourism Strategy Steering Committee accept no responsibility for the accuracy or completeness of the contents and accept no liability in respect of the material contained in the report. The Australian Government recommends users exercise their own skill and care and carefully evaluate the accuracy, completeness, and relevance of the report and where necessary obtain independent professional advice appropriate to their own particular circumstances. In addition, the Australian Government and the National Long-Term Tourism Strategy Steering Committee, their members, employees, agents and officers accept no responsibility for any loss or liability (including reasonable legal costs and expenses) or liability incurred or suffered where such loss or liability was caused by the infringement of intellectual property rights, including the moral rights, of any third person.
    [Show full text]
  • The Economic Importance of Tourism in Australia's Regions
    The Economic Importance of Tourism in Australia’s Regions ISBN 978-1-921812-27-9 Tourism Research Australia GPO Box 1564 Canberra ACT 2601 Phone: 6243 7745 Email: [email protected] Web: www.ret.gov.au/tra Publication date: April 2011 This work is licensed under a Creative Commons Attribution 3.0 Australia licence. To the extent that copyright subsists in third party quotes and diagrams it remains with the original owner and permission may be required to reuse the material. This work should be attributed as The Economic Importance of Tourism in Australia’s Regions, Tourism Research Australia, Canberra. Enquiries regarding the licence and any use of work by Tourism Research Australia are welcome at [email protected] Contents 1 Introduction ....................................................................................................... 1 2 Australia’s tourism regions ................................................................................... 1 3 Methodology ...................................................................................................... 5 4 Results .............................................................................................................. 6 5 Conclusion ....................................................................................................... 11 Appendices Appendix A: Detailed methodology ...................................................................... 12 A1 Tourism output .......................................................................................
    [Show full text]
  • The Economic, Social and Icon Value of the Great Barrier Reef Acknowledgement
    At what price? The economic, social and icon value of the Great Barrier Reef Acknowledgement Deloitte Access Economics acknowledges and thanks the Great Barrier Reef Foundation for commissioning the report with support from the National Australia Bank and the Great Barrier Reef Marine Park Authority. In particular, we would like to thank the report’s Steering Committee for their guidance: Andrew Fyffe Prof. Ove Hoegh-Guldberg Finance Officer Director of the Global Change Institute Great Barrier Reef Foundation and Professor of Marine Science The University of Queensland Anna Marsden Managing Director Prof. Robert Costanza Great Barrier Reef Foundation Professor and Chair in Public Policy Australian National University James Bentley Manager Natural Value, Corporate Responsibility Dr Russell Reichelt National Australia Bank Limited Chairman and Chief Executive Great Barrier Reef Marine Park Authority Keith Tuffley Director Stephen Fitzgerald Great Barrier Reef Foundation Director Great Barrier Reef Foundation Dr Margaret Gooch Manager, Social and Economic Sciences Stephen Roberts Great Barrier Reef Marine Park Authority Director Great Barrier Reef Foundation Thank you to Associate Professor Henrietta Marrie from the Office of Indigenous Engagement at CQUniversity Cairns for her significant contribution and assistance in articulating the Aboriginal and Torres Strait Islander value of the Great Barrier Reef. Thank you to Ipsos Public Affairs Australia for their assistance in conducting the primary research for this study. We would also like
    [Show full text]
  • Jina: Western Australian Aboriginal Tourism Action Plan 2021-2025 (Jina Plan) Outlines How to Seize This Chance to Further Strengthen Our Aboriginal Tourism Offering
    Western Australian Aboriginal Tourism Action Plan 2021 – 2025 Acknowledgement of Country The Government of Western Australia acknowledges the traditional custodians throughout Western Australia and their continuing connection to the land, waters and community. We pay our respects to all members of the Aboriginal communities and their cultures; and to Elders past, present and emerging. Aboriginal and Torres Strait Islander people are advised that this document may contain images of people who are deceased. Jina / Tjina / Djina / Djena Multiple languages, one overarching meaning - Discoveries Discovery of our future, our pathways, our potential. Discovery of our country, one foot at a time. The Jina: Western Australian Aboriginal Tourism Action Plan is a whole-of-government initiative, with Tourism Western Australia as the lead agency This page: Wula Gura Nyinda Eco Adventures, Shark Bay World Heritage Area Front & Back Cover: Uptuyu Aboriginal Adventures, Oongkalkada, south of Derby Design: Scamper Design + Nani Creative scamperdesign.com nani.com.au Hon Mark McGowan MLA Foreword Premier of Western Australia Aboriginal culture is an important part of Western Australia’s history that should be celebrated. My Government values, celebrates and promotes Aboriginal peoples’ culture, languages, relationships to country, knowledge, and heritage. One of the great things about travelling is experiencing the sights, sounds, tastes and traditions of local cultures. Visitors to Western Australia have long been fascinated with our rich Aboriginal history and keen to take part in Aboriginal tourism activities. Tourism represents a significant opportunity for Aboriginal people to secure sustainable economic, social and job outcomes. The Jina: Western Australian Aboriginal Tourism Action Plan 2021-2025 (Jina Plan) outlines how to seize this chance to further strengthen our Aboriginal tourism offering.
    [Show full text]
  • Identifying Business Practices Promoting Sustainability in Aboriginal Tourism Enterprises in Remote Australia
    sustainability Article Identifying Business Practices Promoting Sustainability in Aboriginal Tourism Enterprises in Remote Australia Skye Akbar * and Rob Hallak School of Management, City West Campus, University of South Australia, Adelaide, SA 5000, Australia * Correspondence: [email protected] Received: 30 June 2019; Accepted: 18 August 2019; Published: 23 August 2019 Abstract: Aboriginal tourism entrepreneurs operating in remote regions of Australia draw on their 60,000 years of heritage to offer unique and distinct cultural experiences to domestic and international tourists. Living and operating in remote climates presents challenges to achieving successful and sustainable enterprises, including extreme weather, substandard infrastructure, distance from policy makers, distance from markets and the commercialisation of culture, which is customarily owned by and for use by traditional custodians, to produce and deliver a market-ready tourism product. However, many remote Aboriginal tourism entrepreneurs nevertheless achieve success and sustainability. This paper builds on the work of Foley to identify the characteristics of successful remote Aboriginal tourism enterprises and Aboriginal entrepreneurs in remote areas and the resourceful and creative business practices used by remote Aboriginal entrepreneurs to overcome barriers to success and finds that ongoing connections to community and culture are a key factor in that success. It also draws on the United Nation’s Sustainable Development Goals to identify how the characteristics of remote tourism entrepreneurs and enterprises promote or inhibit the achievement of sustainability and suggests that they offer a framework for effective support of remote Aboriginal entrepreneurs. It concludes by noting that the industry would benefit from further investigation of the contributions made to sustainability by remote Aboriginal tourism enterprises and their stakeholders.
    [Show full text]
  • Reimagining the Visitor Experience of Tasmania's Wilderness World
    Reimagining the Visitor Experience of Tasmania’s Wilderness World Heritage Area Ecotourism Investment Profile Reimagining the Visitor Experience of Tasmania’s Wilderness World Heritage Area: Ecotourism Investment Profile This report was commissioned by Tourism Industry Council Tasmania and the Cradle Coast Authority, in partnership with the Tasmanian Government through Tourism Tasmania and the Tasmanian Parks and Wildlife Service. This report is co-funded by the Australian Government under the Tourism Industry Regional Development Fund Grants Programme. This report has been prepared by EC3 Global, TRC Tourism and Tourism Industry Council Tasmania. Date prepared: June 2014 Design by Halibut Creative Collective. Disclaimer The information and recommendations provided in this report are made on the basis of information available at the time of preparation. While all care has been taken to check and validate material presented in this report, independent research should be undertaken before any action or decision is taken on the basis of material contained in this report. This report does not seek to provide any assurance of project viability and EC3 Global, TRC Tourism and Tourism Industry Council Tasmania accept no liability for decisions made or the information provided in this report. Cover photo: Huon Pine Walk Corinna The Tarkine - Rob Burnett & Tourism Tasmania Contents Background...............................................................2 Reimagining the Visitor Experience of the TWWHA .................................................................5
    [Show full text]
  • Intrastate and Interstate Tourism Demand in Australia: an Empirical Analysis
    Intrastate and interstate tourism demand in Australia: An empirical analysis ABSTRACT Few studies have investigated intrastate and interstate tourism demand in Australia despite these tourists have different travel characteristics. Using cointegration analysis and error-correction models, this study examines economic determinants of intrastate and interstate tourism, and assesses their relative importance for both types of tourism. Two main findings discovered from this research. First, most of the economic coefficients are not consistent with economic theory. Second, the coefficients for intrastate tourism demand are higher than the coefficients for interstate tourism demand in NSW and WA. This may be useful for developing separate policies and marketing strategies for intrastate and interstate tourism. Keywords : intrastate tourism demand; interstate tourism demand; Australia; cointegration analysis INTRODUCTION In Australia, domestic tourism can be segregated into two categories, namely intrastate and interstate tourism. Such segregation is important because, according to Tourism Research Australia (2007a), intrastate and interstate visitors have different travel characteristics. For instance, most of the interstate visitors travel by air whereas the majority of the intrastate visitors use private vehicles. Interstate visitors differ from intrastate visitors in terms of the length of trips and travel expenditure. For the year ended 31 March 2007, interstate travellers in Australia stayed longer and spent more (averages of 5.4 nights and AUD710, respectively) than intrastate visitors (3.2 nights and AUD342.32, respectively). Furthermore, expenditure by intrastate and interstate visitors are the main revenue source for tourism industry in Australia. Figure 1 shows that, in New South Wales and Western Australia, the expenditure by intrastate visitors exceeded the spending by international visitors.
    [Show full text]
  • Tourism and Hotel Market Outlook Executive Summary Edition 1, 2021 Tourism and Hotel Market Outlook | Edition 1, 2021
    Tourism and hotel market outlook Executive summary Edition 1, 2021 Tourism and hotel market outlook | Edition 1, 2021 About the tourism and hotel market outlook The Deloitte Access Economics Tourism and Hotel Market Outlook provides insights into the issues facing the Australian tourism and hotel sectors, including in-depth analysis of recent trends and their underlying drivers across the domestic and international tourism markets. Against the backdrop of Deloitte Access Economics’ While our forecasts are based on a forecasting latest economic forecasts, projections are provided methodology and a hotel market model developed for domestic and international tourism over the next over 15 years, due to the COVID-19 pandemic, we three years. Building on projected travel demand have overlayed bespoke behavioural and operational and an assessment of the hotel pipeline in Australia, adjustments such as short and long term sentiment detailed three-year forecasts are provided for indicators, and quarantine requirement implications occupancy, room rates and RevPAR for 11 of the on demand for hotel nights. Tourism and Hotel country’s major hotel markets (including Market Outlook is designed for a general audience. all capital cities). Please contact us to discuss how this capability can be tailored to a bespoke market or market segment. The 2021 edition of the Tourism and Hotel Market Outlook has introduced an interactive dashboard for each of the hotel market forecasts. We look forward to client feedback to refine in future editions. 2 Tourism and hotel market outlook | Edition 1, 2021 Forward Australia has endured Australia enters 2021 in a much-envied The recovery of the sector will also be unprecedented hardships position, with low manageable virus cases, affected by capacity challenges, including and a stronger than expected economic aviation capacity, tourism business viability over the summer of 2019-20 rebound which looks to continue.
    [Show full text]
  • Types of Tourism in Australia
    Types of tourism in Australia Vugrin, Vedran Undergraduate thesis / Završni rad 2017 Degree Grantor / Ustanova koja je dodijelila akademski / stručni stupanj: Polytechnic of Međimurje in Čakovec / Međimursko veleučilište u Čakovcu Permanent link / Trajna poveznica: https://urn.nsk.hr/urn:nbn:hr:110:281937 Rights / Prava: In copyright Download date / Datum preuzimanja: 2021-09-29 Repository / Repozitorij: Polytechnic of Međimurje in Čakovec Repository - Polytechnic of Međimurje Undergraduate and Graduate Theses Repository MEĐIMURSKO VELEUČILIŠTE U ČAKOVCU STRUČNI STUDIJ MENADŽMENT TURIZMA I SPORTA VEDRAN VUGRIN TYPES OF TOURISM IN AUSTRALIA ZAVRŠNI RAD ČAKOVEC, 2017. POLYTECHNIC OF MEĐIMURJE IN ČAKOVEC TOURISM AND SPORTS MANAGEMENT VEDRAN VUGRIN TYPES OF TOURISM IN AUSTRALIA FINAL PAPER MENTOR: MARIJA MIŠČANČUK, v.pred. ČAKOVEC, 2017 ACKNOWLEDGEMENTS I would like to thank my mentor Marija Miščančuk for her advice and helping me in completing my final paper. Also, I would like to thank my mother Dragica Vugrin for the language-editing. I would also like to thank my friend Dušan Barić for technical support during writing this paper. Special thanks to my whole family for financing and supporting my education. ABSTRACT Tourism is an industry which is defined as travelling to places outside their usual environment for less than a year for any main purpose (leisure, business and other purposes) other than to be employed. Visitors to certain tourist destinations are of two types: international visitors-those who travel to a country other than in which they have residence and domestic visitors-those visitors who are residents of a particular country and who travel outside their usual environment. Given the fact that all these visitors spend certain amounts of money on accommodation, food, drinks and other, it is logical that tourism is important to every country because it contributes significantly to a country's economy.
    [Show full text]
  • Mining and Indigenous Tourism in Northern Australia
    MINING AND INDIGENOUS TOURISM IN NORTHERN AUSTRALIA David Brereton, Paul Memmott, Joseph Reser, Jeremy Buultjens, Linda Thomson, Tanuja Barker, Tim O'Rourke and Catherine Chambers MINING AND INDIGENOUS TOURISM IN NORTHERN AUSTRALIA Technical Reports The technical report series present data and its analysis, meta-studies and conceptual studies, and are considered to be of value to industry, government and researchers. Unlike the Sustainable Tourism Cooperative Research Centre’s Monograph series, these reports have not been subjected to an external peer review process. As such, the scientific accuracy and merit of the research reported here is the responsibility of the authors, who should be contacted for clarification of any content. Author contact details are at the back of this report. Editors Prof Chris Cooper University of Queensland Editor-in-Chief Prof Terry De Lacy Sustainable Tourism CRC Chief Executive Prof Leo Jago Sustainable Tourism CRC Director of Research National Library of Australia Cataloguing-in-Publication Mining and indigenous tourism in Northern Australia. ISBN 978 1 920704 94 0. 1. Tourism - Australia, Northern. 2. Aboriginal Australians - Australia, Northern. 3. Mines and mineral resources - Australia, Northern. I. Brereton, David. II. Cooperative Research Centre for Sustainable Tourism. 338.4791 Copyright © CRC for Sustainable Tourism Pty Ltd 2007 All rights reserved. Apart from fair dealing for the purposes of study, research, criticism or review as permitted under the Copyright Act, no part of this book may be reproduced by any process without written permission from the publisher. Any enquiries should be directed to General Manager Communications & Industry Extension [[email protected]] or Publishing Manager [[email protected]].
    [Show full text]
  • Tourism Investment in Regional Australia 2017
    Tourism Investment in Regional Australia September 2017 www.tourisminvestment.com.au Tourism Investment in Regional Australia 1 contents Overview 4 FoodandWine 12 AquaticandCoastal 18 NatureandWildlife 24 CultureandHeritage 30 Wellness 36 AboutUs 42 2 Tourism Investment in Regional Australia Tourism Investment in Regional Australia 3 Tea Tree Bay, Noosa National Park, Queensland Spectacularnaturalbeauty.Apristineenvironment.Someofthe Visitors to Regional Australia, 2011 to 2016 Many of Australia’s friendliest,mostwelcomingpeopleintheworld.Moderncities. World-classfoodandwine.Anextraordinarilydiversepopulation. 200,000 180,000 tourism icons are Incredibleexperiencesinbothcitiesandregionalareasalike. 160,000 TheseareonlyafewofthethingsthatmakesAustraliaoneof 140,000 themostdesiredtourismdestinationsintheworld. 120,000 located in regional 100,000 Abundantwithnaturalattractions,Australiaboastsasignificant 80,000 60,000 Australia Visitors (Thousands) domestictourismmarketalready,withinternationalvisitor 40,000 20,000 numbersforecasttorise.WithAsia’sthrivingmiddleclass 2011 2012 2013 2014 2015 2016 seekinguniqueinternationaltravelexperiences,Australia’s 0 proximitytogrowingAsianmarketswillsetitingoodstead. Domestic day trip Domestic overnight International overnight Total Investorsnowhavearealopportunitytotakeadvantageof growthinregionalAustraliaandbepartoftheAustralianstory. Source: TourismResearchAustralia/ColliersInternational THE CONTINUING RISE OF REGIONAL TOURISM 275 million visitor nights Visitors Nights in Regional Australia, 2011
    [Show full text]
  • TOURISM INVESTMENT in AUSTRALIA a Scoping Study
    TOURISM INVESTMENT IN AUSTRALIA A scoping study Sally Driml, Jacqui Robinson, Aaron Tkaczynski, Larry Dwyer A Scoping Study Disclaimer The technical reports present data and its analysis, meta-studies and conceptual studies, and are considered to be of value to industry, government or other researchers. Unlike the Sustainable Tourism Cooperative Research Centre’s (STCRC’s) Monograph series, these reports have not been subjected to an external peer review process. As such, the scientific accuracy and merit of the research reported here is the responsibility of the authors, who should be contacted for clarification of any content. Author contact details are at the back of this report. The views and opinions of the authors expressed in the reports or by the authors if you contact them do not necessarily state or reflect those of the STCRC. While all reasonable efforts have been made to gather the most current and appropriate information, the STCRC does not give any warranty as to the correctness, completeness or suitability of the information, and disclaims all responsibility for and shall in no event be liable for any errors or for any loss or damage that might be suffered as a consequence of any person acting or refraining from acting or otherwise relying on this information. We’d love to know what you think of our new research titles. If you have five minutes to spare, please visit our website or click on the link below to complete our online survey. STCRC Tech Report Feedback Editor-in-Chief Professor David Simmons Director of Research, Sustainable Tourism Cooperative Research Centre National Library of Australia Cataloguing-in-Publication Entry Author: Driml, Sally.
    [Show full text]