Helping People. Changing Lives

Helping People. Changing Lives.

SHAE Communications Murfreesboro, Tenn. Andrea Nourse Account Executive

Holly Keim Creative Director

Elizabeth Dougan Editing and Planning Director

Scott Colvin Research Director Table of Contents

Executive Summary ...... 1

History ...... 2

Current Situation ...... 3

Objectives ...... 6

Press/Media Kit ...... 9

Media List ...... 20

Crisis Communication Plan ...... 35

Community Action Bash ...... 37

Letter Writing Campaign ...... 39

Calendar of Events ...... 42

Budget ...... 54

Evaluation ...... 55 Executive Summary

At SHAE Communications we believe Mid-Cumberland CAA has an unprecedented opportunity to re-establish itself within the communities it serves. Currently, the name Mid-Cumberland CAA is not well known within Middle Tennessee. The public relations campaign we have created will help Mid-Cumberland CAA create, build and maintain its identity. It is important for an organization as large as Mid-Cumberland CAA to reach out to all of its publics, most importantly its clients, donors and volunteers and government officials. We feel these three publics are crucial to the success of Mid-Cumberland CAA. Through a series of Public Service Announcements we will highlight the good work Mid-Cumberland CAA does within the counties it serves. We will further provide the public with opportunities to help Mid- Cumberland CAA make a real difference. These PSAs will show that Mid-Cumberland CAA offers a complete “circle of life” (from birth to retirement) of services.

1 History and Mission Statement

History

For the last 38 years Mid-Cumberland Community Action Agency has helped countless Tennessee families get back on the road to self-sufficiency. Community Action Agencies were formed as a result of the Economic Act of 1964 to help battle poverty. Funding for the Mid-Cumberland CAA is received from the Tennessee Department of Human Services, the United States Department of Health and Human Services, United States Department of Energy, and other State, Federal and local sources.

Mission Statement

Mid-Cumberland Community Action Agency is committed to providing resources and opportunities for families, children and individuals to improve their quality of life. Our team of caring professionals addresses the needs of the people we serve through a wide array of agency programs and broad network of partners.

2 Current Situation

Mid-Cumberland CAA has been serving the needs of Middle Tennessee for more than 30 years. With offices and services in Cheatham, Robertson, Rutherford, Sumner, Trousdale, Williamson and Wilson counties; their outreach spans a great portion of Middle Tennessee. Mid-Cumberland CAA has seven basic programs to help families affected by poverty in Middle Tennessee and is partially funded by the Community Services Block Grant provided by the Federal Government. Other funding sources include other non-CSBG Federal Programs, funding from the State of Tennessee, local public funding and private donations. With private donations making up nearly 50 percent of their overall funding it is crucial for Mid-Cumberland CAA to reach out to its donors. During 2008, Mid-Cumberland CAA had roughly 470 volunteers who logged 140,460 hours of volunteer time. Volunteers are fundamental to any non-profit organization, Mid-Cumberland CAA included. While 470 volunteers helped get the job done last year, it is important to continue to grow a database of dedicated and capable volunteers. Through the seven programs and services offered Mid-Cumberland CAA helped over 13,000 families in Middle Tennessee. The programs offered by Mid-Cumberland CAA are listed and described below; • Head Start and Early Head Start provides comprehensive development services to low-income children aged five and under, as well as their families. The program strives to enhance the child’s physical, emotional and cognitive needs as well as providing tools to make their parents better caregivers and teachers. • Nutrition Programs provide non-perishable food items to eligible individuals and families through a partnership with the U.S. Department of Agriculture and the Tennessee Emergency Food Assistance Program. Furthermore, this program teaches proper nutrition and helps recipients make wise purchasing decisions with their food stamps. In addition to these services, the Nutrition Programs also teaches participants how to grow gardens to aide in the reduction of grocery costs. • Housing Programs provide housing-repair assistance for septic systems, safe water supply and the construction of wheelchair ramps. • Weatherization Program assists low-income families, senior citizens and persons with disabilities in lowering their home-energy costs through the instillation of proper building materials. • Low-Income Home-Energy Assistance Program assists low-income and vulnerable households with the cost of heating and cooling their home. • Transportation Program provides assistance with down payments toward the purchase of a reliable, used vehicle, which will aide in getting to and from work. This program will also aid in minor vehicle repairs required to keep the vehicle running properly. • Emergency Services Program provides financial assistance and counseling to individuals and families who are in need of emergency assistance with housing and utility costs.

3 • Self-Sufficiency Program assists low-income families in setting and meeting goals that promote self- sufficiency and to help eliminate the causes of poverty. Also, the program provides free electronic tax filing services for eligible participants. • Medical Support Program provides aid to those who do not have prescription drug insurance and assists eligible participants in obtaining medical supplies. • Retired Senior Volunteer Program recruits senior citizens (those aged 55 and older) as volunteers to help at schools, nursing homes, senior citizen centers and other service organizations. • Linkages search the community for links with other public and private organizations to complete the continuum care for low-income residents. Through these programs Mid-Cumberland CAA has the ability to make a real difference in the lives of Middle Tennessee Residents. Through our comprehensive public relations campaign, we aim to inform all necessary publics of Mid-Cumberland CAA’s services, programs and volunteer and donating opportunities. Key Publics

Clients – Households at or below 125% of the poverty level are eligible to for programs and services

Donors and Volunteers – Individuals that wish to contribute either time or money to assist Mid-Cumberland CAA in reach more clients.

Government – The U.S. Senators and Representatives responsible for voting the Community Services Block Grant each year.

SWOT Analysis

Strengths • Mid-Cumberland CAA has an annual agency budget of $11 million, which is provided through federal, state and local funding. • The success that they have with their clients enables them to establish new clients through referrals. • Within Mid-Cumberland CAA there are five different core programs, which allow them to help a lot of different people within various age groups. • Each of the five core programs has a program director to oversee its daily functions. • Mid-Cumberland CAA has been granted $5 million as a part of the stimulus package (American Recovery Re-investment Act).

Weaknesses • Mid-Cumberland CAA lacks consistent and uniformed identity/brand awareness. • Having so many core programs presents a staffing problem. They are unable to have formal training for their volunteers and have only one individual who interacts with the media. • They are not accessing all available media channels, which in turn does not allow for all of their good work to be made public within the communities. • Even though Mid-Cumberland CAA does not have a lot of employees it is very important that all use unified e-mail addresses. • Currently Mid-Cumberland CAA has no media list. • Mid-Cumberland CAA does not maintain a volunteer or donor contact list, preventing them from

4 communicating with an important segment of their public. • With the majority of Mid-Cumberland’s funding coming from non-CSBG Federal Programs it is imperative that they build a crisis communication plan. • Mid-Cumberland CAA does not currently maintain consistent and open communication with its publics and does not take full advantage of relationship building opportunities with its publics.

Opportunities • Ability to generate a following through new social networking and traditional media to create improved brand recognition and easier volunteer/donor friendly website. • Potential to build donor and volunteer databases, while also building brand awareness by participating in local community events. • Without brand awareness, Mid-Cumberland CAA has unprecedented opportunity to create and maintain a professional looking and more easily recognizable brand, through teaming up with other well known nonprofits.

Threats • Mid-Cumberland CAA is susceptible to economic downturns. • Other competing nonprofits that direct funding from donors and volunteers away from Mid- Cumberland CAA. • Lack of donors and fundraising opportunities due to nature of governmental organization. • Shortage of dedicated and consistent volunteer base. • The risk of change in government programs and grants, such as the re-passage of block grants or the possibility running out of funds from donors due to over demand for specific programs or grants. • Without an adequate crisis communication plan, organization is susceptible to higher possibility of negative press. • Organization does not have adequate understanding of public relations, which could lead to unnecessary crisis situations. • Stigmas associated with helping less-fortunate individuals and families with financial situations.

5 Objective One

Objective:

• Create, build and maintain a consistent brand image to increase client, donor and volunteer base.

Strategies:

• Utilize uniformed logo, name and letterhead. • Implement and use a donor and volunteer database to maintain contact with current and former volunteers. • Utilize local media outlets for distribution of Public Service Announcements.

Tactics: • Create PSAs highlighting client, donor and volunteer testimonials.

• Send local newspapers feature stories and press releases about current activities and upcoming events.

• Send monthly newsletters to employees to keep them up-to-date on current policies and to reinforce the importance of creating unity within the organization.

• Send quarterly news letters to all current and recent volunteers and donors to encourage further volunteering or donations.

• Host end-of-year Community Action Bash fundraiser.

Evaluation of Objective:

• Achievement of the objective will be obtained by increasing volunteers and donations by 10%.

6 Objective Two

Objective:

• Ensure grant renewal each year to guarantee continuation of Mid-Cumberland CAA.

Strategies:

• Build and maintain a contact list for all local congressman

• Request testimonials from clients, volunteers and donors.

Tactics:

• Each month, send letters written by donors, volunteers, clients and staff to keep members of Congress up-to-date with activities, events and successes of Mid-Cumberland CAA.

Evaluation of Objective:

• Success will be measured by the re-passage of the Community Services Block Grant and also by contacting Congressmen before and after votes to gauge their response to the effectiveness of the letters.

7 Objective Three

Objective:

• Increase media exposure by developing, building and maintaining a working relationship with all local media. Doing so will increase overall awareness of Mid-Cumberland CAA.

Strategies:

• Establish, and ultimately maintain, a current media list for all local media

• Draft a crisis communication plan with guidelines on who should speak with the media and when the media should and should not be contacted.

Tactics:

• Host two Open Houses inviting the media to local offices for press conferences.

• Send out press releases on a regular basis informing the media about events, programs and testimonials.

• Prepare a press kit to send to local media and to have on-hand for Open Houses

Evaluation of Objective:

• Success will be measured by keeping track of news clippings.

8 Press/Media Kit

I. Fact Sheet

II. Press Releases A. Open House B. Community Action Bash

III. Media Advisories A. Open House B. Community Action Bash

IV. Public Service Announcements A. Testimonial B. Open House

V. Newsletter (Donors and Volunteers)

VI. Brochure

9 Mid-Cumberland Community Action Agency

Post Office Box 310 233 Legends Drive • Suite 103 Lebanon, TN 37088-0310 Mid Cumberland Community Action Agency Phone: 615.742.1113 Fax: 615.742.3911 Mission Statement: Mid-Cumberland Community Action Agency is committed to Kreda F. Yokley Executive Director providing resources and opportunities for families, children and

OFFICERS OF THE BOARD individuals to improve their quality of life. Our team of caring

Albert Strawther professionals addresses the needs of the people served through Board Chair a wide array of agency programs and a broad network of Franklin Harper partners. Vice-Chair Mike Weber Executive Director: Kreda F. Yokley Treasurer

Linda Hardymon Secretary Location: 233 Legend Drive, Suite 103, Lebanon, TN 37087 (615) 742-1113

Web address: http://www.mid-cumberlandcaa.com

History: For the last 38 years Mid-Cumberland CAA has helped countless Tennessee families get back on the road to self-sufficiency Community Action Agencies were formed as a result of the Economic Act of 1964 to help battle poverty. Funding for the Mid-Cumberland CAA is received from the Tennessee Department of Human Services, the United States Department of Health and Human Services, United States Department of Energy, and other State, Federal and local sources.

Volunteer Hours: The total number of hours put in by our volunteers for 2008 was 140,460.

Budget: $11 million annually

10 FOR IMMEDIATE RELEASE March 13, 2009

Mid-Cumberland CAA Hosts a Meet and Greet

Mid-Cumberland Community Action Agency

Post Office Box 310 233 Legends Drive • Suite 103 RUTHERFORD COUNTY – Mid-Cumberland Community Action Agency will be Lebanon, TN 37088-0310 inviting members of the community into their offices for an informational meet and Phone: 615.742.1113 Fax: 615.742.3911 greet on Friday, March 19 from 4:00-7:00 p.m. Kreda F. Yokley Executive Director During this time community members will receive information about the OFFICERS OF THE BOARD

Albert Strawther various programs Mid-Cumberland CAA offers. Attendees will have the opportunity to Board Chair ask questions and talk with staff members. Franklin Harper Vice-Chair Executive director of Mid-Cumberland CAA, Kreda Yokley said, “It will Mike Weber Treasurer be a great opportunity for those who are unfamiliar with our agency to get a real Linda Hardymon Secretary understanding for what we do and what we are all about, while learning how we can help them or someone they know.” This is the first time Mid-Cumberland CAA has hosted an open house. Yokely is anticipating reaching more potential clients. “So many Middle Tennessee residents could use our services, and yet so few know we are here,” Yokely said. Community Action Agencies were formed by the Economic Act of 1964 to help battle poverty. For the last 38 years Mid-Cumberland CAA has helped thousands Tennessee families in need get back on the road to self-sufficiency.

Mid-Cumberland CAA is committed to providing resources and opportunities for families, children and individuals to improve their quality of life. Mid-Cumberland- CAA’s team of caring professionals addresses the needs of the people served through a wide array of agency programs and broad network of partners. Mid-Cumberland CAA is a non-profit organization dedicated to helping families and individuals achieve self-sufficiency. The agency does not discriminate on the basis of race, religion, national origin, color, sex, age, disability, or veteran status.

###

11 FOR IMMEDIATE RELEASE October 29, 2010

Mid-Cumberland CAA Hosts End-of-Year Bash Mid-Cumberland Community Action Agency

Post Office Box 310 233 Legends Drive • Suite 103 RUTHERFORD COUNTY – A local nonprofit will host an end-of-year Lebanon, TN 37088-0310

Phone: 615.742.1113 Community Action Bash to thanks its donors, volunteers and clients. Fax: 615.742.3911

Kreda F. Yokley Executive Director Over the past year, Mid-Cumberland Community Action Agency has made OFFICERS OF THE BOARD a tangible difference in the lives of over 12,000 Middle Tennessee families with the Albert Strawther Board Chair help of local volunteers, donors and the Community Services Block Grant. Franklin Harper Vice-Chair Saturday, Nov. 6, 2010, Mid-Cumberland CAA will host the first annual Mike Weber Treasurer Community Action Bash. The event will be held at the Doubletree Hotel in Linda Hardymon Secretary Murfreesboro, Tenn. and will feature the Middle Tennessee State University Jazz Band, a full-course meal and a silent auction.

Tickets for the event are still available at $35 per seat; please contact Kreda Yokley at 615-742-1113 for more information or to purchase.

###

12 Media Advisory from Mid-Cumberland CAA

FOR IMMEDIATE RELEASE Mid-Cumberland Community Action Agency March 17, 2010 Post Office Box 310 233 Legends Drive • Suite 103 Lebanon, TN 37088-0310 Who: Mid-Cumberland Community Action Agency Phone: 615.742.1113 What: Community Open House Fax: 615.742.3911 When: Wednesday, March 31, 2010 from 4:00-7:00 pm Kreda F. Yokley Where: 233 Legends Drive; Lebanon, TN 37088 Executive Director OFFICERS OF THE BOARD Mid-Cumberland CAA Hosts Community Open House Albert Strawther Board Chair

Franklin Harper MURFREESBORO – Local non-profit hosts Community Open House. Vice-Chair

Mike Weber Mid-Cumberland Community Action Agency will be inviting members of the Treasurer community into their offices for an informational meet and greet on Friday, March 19 Linda Hardymon Secretary from 4:00-7:00 p.m. During this time community members will receive information about the various programs Mid-Cumberland CAA offers, be able to ask questions and talk with staff members.

###

13 Media Advisory from Mid-Cumberland CAA

FOR IMMEDIATE RELEASE Mid-Cumberland Community Action Agency November 2, 2010 Post Office Box 310 233 Legends Drive • Suite 103 Lebanon, TN 37088-0310

Phone: 615.742.1113 Who: Mid-Cumberland Community Action Agency Fax: 615.742.3911 What: Community Action Bash Kreda F. Yokley When: 7 p.m., Saturday, November 6, 2009 Executive Director Where: Doubletree Hotel;1850 Old Fort Parkway; Murfreesboro, TN 37129 OFFICERS OF THE BOARD

Albert Strawther Mid-Cumberland CAA Hosts End-of-Year Bash Board Chair

Franklin Harper Vice-Chair MURFREESBORO – Local non-profit hosts end-of-year Community Action Bash

Mike Weber Treasurer to thanks its donors, volunteers and clients.

Linda Hardymon Secretary The Community Action Bash will be held on Saturday, November 6, 2010 at 7 p.m. and will feature a full-course meal, a silent auction and a performance by the Middle Tennessee State University Jazz Band. ###

14 FOR IMMEDIATE RELEASE:

Nov. 17, 2009 30-Second PSA Mid-Cumberland Community Action Agency Mid-Cumberland CAA Post Office Box 310 233 Legends Drive • Suite 103 Lebanon, TN 37088-0310 My name is Sandra Stevens and three years ago I lost my job of thirty years. Phone: 615.742.1113 Fax: 615.742.3911 I was on unemployment but soon lost that as well. I was not sure how I was going Kreda F. Yokley Executive Director to pay my bills or keep my house up. One day at church a lady told me about Mid – OFFICERS OF THE BOARD

Albert Strawther Cumberland Community Action Program and all they can do for me including help Board Chair

Franklin Harper with my electricity bill, and weatherized my house. The guys were so nice and took Vice-Chair care of every concern I had. I highly recommend Mid-Cumberland Community Mike Weber Treasurer Action Agency if you are looking for a little extra encouragement in your time of Linda Hardymon Secretary need. For more information contact six one five seven four two one one one three or visit www dot mid dash Cumberland-c-a-a dot com

15 FOR IMMEDIATE RELEASE March 3, 2010 15-Second PSA

Mid-Cumberland Community Action Agency

Post Office Box 310 Mid- Cumberland CAA to host open house on Wednesday March 31, 2010 233 Legends Drive • Suite 103 Lebanon, TN 37088-0310

Phone: 615.742.1113 Mid-Cumberland Community Action Agency will hold an informational Fax: 615.742.3911

Kreda F. Yokley meet and greet on March 19, 2010 from 4 to 7 p.m. During this meet and greet the Executive Director

OFFICERS OF THE BOARD public will be informed on various programs Mid-Cumberland C-A-A offers. For

Albert Strawther Board Chair more information contact six one five seven four two one one one three.

Franklin Harper Vice-Chair

Mike Weber Treasurer

Linda Hardymon Secretary

16 August News Blast

Program Spotlight

Head Start and Early Head Start Mid-Cumberland Open House Will provides comprehensive development services to low-income Community Action Get the Word Out c h i l d r e n aged five Agency Hosts End- Mid Cumberland Community and under, as Action Agency will be invit- well as their of-Year Bash ing members of the commu- families. The nity into their offices for an p r o g r a m Over the past year, Mid-Cumber- informational meet and greet strives to land Community Action Agency on Friday, October 22 from enhance the has made a tangible difference in 4:00-7:00 p.m. child’s phys- the lives of over 12,000 Middle During this time the com- ical, emotional and cognitive Tennessee families with the help munity members will receive needs as well as providing tools of local volunteers, donors and information about the various to make their parents better care- the Community Services Block programs MCCAA offers, be givers and teachers. Grant. able to ask questions and talk On Saturday, November 6, 2010, with staff members. Mid-Cumberland CAA will host Executive Director of MC- Volunteer Spotlight the first annual Community Ac- CAA, Kreda Yokley said, “It tion Bash. The event will be Volunteers are a will be a great opportunity for held at the Doubletree Hotel in crucial part to those who are unfamiliar with Murfreesboro, Tenn. and will the success of our agency to get a real grasp feature the Middle Tennessee Mid Cumberland for what it is we do and what State University Jazz Band, a full- an all that we we are all about, while also course meal and a silent auction. do! This month finding out how we may be Tickets for the event are still we would like to able to help them or someone available at $35 per seat; please highlight Andrea Nourse for all they know.” contact Kreda Yokely at 615-742- the time and effort she has put This is the first time MCCAA 1113 for more information or to into volunteering for us. “She has hosted something like this purchase. If you cannot attend is wonderful; all of our clients and they are excited at the the event, but would like to make love her and she really has a potential clients it may allow a donation, please contact Kreda passion for helping others,” said them to help. Yokely. Kreda Yokley. We love having her on our volunteer team! Thanks Andrea!!! Mid-Cumberland Community Action Agency is committed to providing resources and opportunities for families, children and individuals to improve their quality of life. Our team of caring professionals address the needs of people we serve through a wide array of agency programs and a broad network of partners. Office Locations “At Mid-Cumberland , we know that our nation is only as strong as our communities. This is why every day Agency Central Office Williamson County our team of dedicated staff members partner with local 233 Legend Drive, Suite 103 Community Services Building learders and volunteers to improve lives and strengthen Lebanon, TN 37088-0310 129 West Fowlkes Street, Suite Phone: 615.742.1113 or 615.453.2243 136 communities in Middle Tennessee. We are at a time Fax: 615.742.3911 Franklin, TN 37064 in the history of our nation when we face seemingly Phone: 615.790.5786 or insurmountable obstacles. What an opportunity for us Cannon County 615.790.5789 Community Center Fax: 615.790.5788 to rise-victoriously! We invite you to be part of the ex- 630 West Lehman Street citment as we work together to help people and change Woodbury, TN 37190 Wilson County lives in our communities and in our nation.” Phone: 615.563.5852 233 Legend Drive, Suite 103 Fax: 615.563.2239 Lebanon, TN 37088-0310 Executive Director, Phone: 615.444.4714 Kreda Yokley Cheatham County Fax: 615.742.3911 296 Frey Street Ashland City, TN 37015 Head Start- Early Head Start Mid-Cumberland Officers Phone: 615.792.3632 412 East Vine Street Fax: 615.792.9450 Murfreesboro, TN 37130 Phone: 615-893-6614 Albert Strawther Chairman Robertson County Fax: 615-893-9883 Linda Hardymon Vice Chair 401 North Main Street Mike Weber Treasurer Springfield, TN 37172 Trousdale County Phone: 615.384.1086 113 C Hall Street Dixie Taylor-Huff Secretary Fax: 615.3846322 Hartsville, TN 37074 Phone: 615.374.3489 Rutherford County Fax: 615.374.9869 Bradley Academy Become a Community Partner Helping People. Changing Lives 4151 South Academy Street Murfreesboro, TN 37150 Phone: 615.893.8938 or 615.895.3093 The goal of self-sufficiency for thousands of Middle Tennes- Fax: 615.867.6491 seans is a worthwhile investments. By helping to improve the lives of low-income households in Middle Tennessee, partners Sumner County are, in turn, imporving the communities in which they live. 600 Small Street, Suite 122 Gallatin, TN 37066 Partner with Mid-Cumberland , and help change lives in Middle Phone: 615.452.7570 Tennessee. Fax: 615.230.5882

Yes, I would like to partner with Mid-Cumberland. Mid-Cumberland History Included is my investment of $____

For the last 38 years Mid-Cumberland Community Action Please send more information on how I can help Agency has helped countless Tennessee families get back on change lives in Middle Tennessee the road to self-sufficiency. Community Action Agencies were formed as a result of the Economic Act of 1964 to help battle poverty. Funding for the Mid-Cumberland CAA is received Name______from the Tennessee Department of Human Services, the Address______United States Department of Health and Human Services, ______United States Department of Energy, and other State, Federal E-Mail______and local sources. Phone______Please Return to : Mid-Cumberland CAA Mid-Cumberland Community Action Agency P.O. Box 310 Lebanon, TN 37088 233 Legends Drive, P.O. Box 310 Lebanon, TN 37088 Mid-Cumberland Programs Who Do We Serve

•Head Start and Early Head Start provides compre- •Retired Senior Volunteer Program recruits senior hensive development services to low-income children • Low-income individuals and families citizens (those aged 55 and older) as volunteers to help • Elderly persons aged five and under, as well as their families. The pro- at schools, nursing homes, senior citizen centers and gram strives to enhance the child’s physical, emotional other service organizations. • Disabled person and cognitive needs as well as providing tools to make • Children of low-income families their parents better caregivers and teachers. • Unemployed person •Nutrition Programs provide non-perishable food items • Others in need to eligible individuals and families through a partnership with the U.S. Department of Agriculture and the Ten- Testimonial nessee Emergency Food Assistance Program. Further- more, this program teaches proper nutrition and helps - On behalf of myself and my children please recipients make wise purchasing decisions with their know how greatful we are for all that you do. food stamps. In addition to these services, the Nutrition •Transportation Program provides assistance with - I want to thank you with all my heart, for the Programs also teaches participants how to grow gardens down payments toward the purchase of a reliable, used money to pay on my electric bill for the winter to aide in the reduction of grocery costs. vehicle, which will aide in getting to and from work. months. This program will also aid in minor vehicle repairs re- - Many times people help others and they are •Housing Programs provide housing-repair assistance quired to keep the vehicle running properly. for septic systems, safe water supply and the construc- never given any appreciation for what they did, tion of wheelchair ramps. •Emergency Services Program provides financial as- but, I do not want to be one of those, so I am sistance and counseling to individuals and families who •Weatherization Program assists low-income families, taking this time to say how much I truely ap- are in need of emergency assistance with housing and preciate your help. senior citizens and persons with disabilities in lower- utility costs. ing their home-energy costs through the instillation of - I worried a lot, about what I would do and proper building materials. •Self-Sufficiency Program assists low-income families was feeling like I was at the end of my rope. I in setting and meeting goals that promote self-sufficien- was a little embarrassed about asking for help cy and to help eliminate the causes of poverty. Also, the but when I came into your office, you made me program provides free electronic tax filing services for eligible participants. feel welcomed with your beautiful smile and great personality. •Medical Support Program provides aid to those who - I do not think you and your co-workers real- do not have prescription drug insurance and assists eli- ize how you help people, you and your team are gible participants in obtaining medical supplies. angles. •Linkages search the community for links with other Eligibility for Service public and private organizations to complete the continuum care for low-income residents. Eligibility for services are set by State, Federal, and local funding guidelines. The guidelines •Low-Income Home-Energy Assistance Program assists low-income and vulnerable households with the may include income eligibility, and demonstrat- cost of heating and cooling their home. ed need of service. Guideline vary by program. For further information, please contact your local outreach office. Media List DAILIES

TENNESSEAN-NASHVILLE (Davidson County and statewide) Address: 1100 Broadway, Nashville, TN 37203 Phone: 615-259-8000; Fax: 615-259-8093 Deadline: 4:00 p.m. daily Published: 5:30 a.m. daily Circulation: 143,862 (daily), 277,797 (Sun) E-mail: [email protected] (has no need to receive press releases)

ASSOCIATED PRESS- NASHVILLE Address: 215 Centerview Drive, Suite 110, Brentwood, TN 38101 Phone: 615-373-9988; Fax: 615-376-0947 E-mail: [email protected] Desk Supervisor: Theresa Wasson (Depends on time of day) Karin Miller-Joe *DESK SUPERVISOR SHOULD BE CONTACTED IF ON DEADLINE, otherwise Theresa Wasson AP- Nashville likes to receive press releases via email or fax.

DAILY NEWS JOURNAL (Rutherford Co.) Address: PO Box 68, 224 N. Walnut, Murfreesboro, TN 37130 Phone: 615-893-5860; Fax: 615-893-4186 Deadline: early afternoon daily Published: morning daily Circulation: 18,000 (M-F), 20,000 (Sun) Contact: Jimmy Hart (executive editor) [email protected] can e-mail pictures with releases

LEBANON DEMOCRAT (Wilson Co.) Address: PO Box 430, 402 N Cumberland, Lebanon TN 37088-0430 Phone: 615-444-3952; Fax: 615-444-0899 Deadline: by noon the day before publishing, (10-11:00 p.m. for breaking news) Published: 2:00 a.m. (M-S) Circulation: 10,000 - 34,000 Contact: Amelia Hipps (editor) [email protected] or can send email pictures with releases to this address

20 GALLATIN NEWS EXAMINER (Sumner Co.) Address: PO Box 1387, 1 Examiner Court, Gallatin, TN 37066 Phone: 615-452-2561; Fax: 615-452-9110 Deadline: two days prior to publishing date Published: Monday, Wednesday, and Friday Circulation: 11,000 Contact: Tom Brooker (editor) [email protected]; [email protected]

SHELBYVILLE TIMES-GAZETTE (Bedford Co.) Address: PO Box 380, 323 East Depot St., Shelbyville, TN 37162 Phone: 931-684-1200; Fax: 931-684-3228 Deadline: Monday-Friday 9:00 a.m. for front page, otherwise 10:00 a.m. Published: Monday-Friday afternoons and Sunday morning Circulation: 7,500 Contact: John Carney (interim editor) ext. 216 [email protected] can send email pictures with to this address, either Rose or Carney will receive

FRANKLIN REVIEW APPEAL (Williamson Co.) Address: PO Box 681988, Franklin, TN 37068-1988 Phone: 706-724-0851; Fax: 706-722-7125 Deadline: 3:00 p.m. daily Published: Wednesday, and Friday- Sunday Circulation: 10,000 Contact: Doug Dyer (editor) [email protected]

WEEKLY PAPERS

CHEATHAM COUNTY

TENNESSEAN-ASHLAND CITY TIMES Address: 202-A N. Main Street, Ashland City, TN 37015 Phone: (615)-792-4230 Website: www.ashlandcitytimes.com Deadline: Wednesday noon Published: Sunday and Wednesday Circulation: 18,600 readers

21 SOUTH CHEATHAM ADVOCATE Address: P.O. Box 208 Kingston Springs, TN 37082 Phone: (615)952-5554; Fax: (615) 952-9625 E-mail: [email protected] Deadline: for ads is Tuesday at 4 RUTHERFORD COUNTY

TENNESSEAN-RUTHERFORD AM Operates out of Daily News Journal building Address: 224 N. Walnut, Murfreesboro, TN 37130 Phone: 615-225-4000; Fax: 615-225-4050 Deadline: Wednesday noon Published: Sunday and Wednesday Circulation: 74,000 (Wed), 23,000 (Sun) Contact: Jimmy Hart (Rutherford A.M. editor), [email protected]

MURFREESBORO POST Address: 630 Broadmor, Suite 120, or PO Box 1008, Mufreesboro, TN 37129 Phone: 615-869-0800; Fax: 615-869-0849 Deadline: Wednesday noon Published: Sunday, online edition updated daily Contact: Mike Pirtle (President), [email protected] Mike West (Managing Editor), [email protected] Lisa Marchesoni (Senior Writer), [email protected]

RUTHERFORD COUNTY READER P.O. Box 10976 Murfreesboro, TN 37129 217-7414; fax 217-2707 [email protected] www.rutherfordreader.com Pete Doughtie, publisher Lee Doughtie, general manager

THE MURFREESBORO POST P.O. Box 330848 Murfreesboro, TN 37133 [email protected] 944-2778 Bracken Mayo, publisher/editor-in-chief

22 THE RECORD Address: News and Public Affairs, CAB 209, MTSU, Murfreesboro, TN 37132 Phone: 615-898-2919; Fax: 615-898-5714 Deadline: week before publishing Published: every two weeks Circulation: 3,500 Contact: Gina Fann (editor) [email protected]

SIDELINES (MTSU) Address: PO Box 8, Murfreesboro, TN 37132 Phone: 615-898-2337; Fax: 615-494-7648 Deadline: 5 days prior to publication by noon Published: Mon, Wed, Thurs. (during Fall & Spring) Circulation: 8,000 Contact: student editor changes each semester Steven Chappell (Sidelines Advisor) [email protected] Student editor changes by semester [email protected]

ROBERTSON COUNTY

ROBERTSON COUNTY TIMES Address: PO Box 637, 505 West Court Square, Springfield, TN. 37172 Phone: 615-384-3567; Fax: 615-384-1221 Deadline: Monday noon Published: Wednesday Circulation: 10,000 Contact: Cindy Kelly (editor) [email protected] Can send email pictures to this address

SUMNER COUNTY

STAR NEWS Address: 105A Maple Row Blvd., Hendersonville, TN. 37075 Phone: 615-824-8480; Fax: 615-824-3126 Deadline: two days before each publishing date Published: Wednesday and Friday (delivery person by AM) Circulation: 16,500 Contact: Cheryl Tatum (editor) [email protected] can send email pictures to this address

23 PORTLAND LEADER Address: 109 S. Broadway, Portland, TN 37148 Phone: 615-325-9241; Fax: 615-325-9243 Deadline: Monday 11:00 a.m. Published: Wednesday (mailed Tues.) Circulation: 3,000 Contact: Sonya Thompson (editor) [email protected]

WESTMORELAND JOURNAL Address: PO Box 417, Westmoreland, TN 37186 Phone: 615-644-4044; Home: 615-644-2906; Fax: 615-644-5600 Deadline: Tuesday Published: Thursday Circulation: 1,500 Contact: [email protected] can send email pictures to this address

THE WESTMORELAND OBSERVER Address: PO Box 419, 1057 Park Street, Westmoreland, TN 37186 Phone: 615-644-6397; Fax: 615-644-8888 Deadline: Tuesday Published: Thursday Circulation: 1,500 Contact: David Harrison (editor) [email protected]

THE PORTLAND PROGRESSIVE Address: PO Box 427, Portland, TN 37148 Phone 615-325-3001; Fax: 615-325-7005 Deadline: Monday 5 p.m. Published: Wednesday Circulation: 2,200 Contact: Scott Wilson or Ed Cahill (editor) [email protected]

THE GALLATIN NEWSPAPER Address: 110 N. Water St, Gallatin, TN 37066 Phone: 615-452-4940; Fax: 615-452-4919 Deadline: Tuesday 5 p.m. Published: Thursday Contact: Julie Brackenbury (publisher) [email protected] can e-mail pictures to this address

24 THE SETTLER (VOL STATE) Address: 1480 Nashville Pike, Gallatin, TN 37066 Phone: 615-230-3485 Contact: student editor changes each semester

TROUSDALE COUNTY

HARTSVILLE VIDETTE Address: P.O. Box 47, Hartsville, TN 37074-0047 Phone: 615-374-3556; Fax: 615-374-4002 Deadline: Friday at noon Published: Thursday (rack/store sales; mail by Thursday) Circulation: 2,200 Contact: Liz Ferrell (editor) [email protected]

WILLIAMSON COUNTY

THE BRENTWOOD JOURNAL Address: PO Box 681988, Franklin, TN 37068-1988 Phone: 615-664-2275; Fax: 615-790-0522 Deadline: Monday noon Published: Thursday Circulation: 11,000 Contact: Will Jordan (editor) [email protected]

TENNESSEAN WILLIAMSON AM Address: 121 2nd Ave N, Franklin, TN 37064 Phone: (615)-771-5400 Website: www.tennessean.com/williamsonam Published: daily except Saturday and Wednesday

WILSON COUNTY THE MT. JULIET NEWS Address: 2596 N. Mt. Juliet Road, Mt. Juliet 37122 Phone: 615-754-6397; Fax: 615-6398 Deadline: Friday noon Published: Wednesday Circulation: 3,200 Contact: Laurie Everett (editor) [email protected]

THE WATERTOWN GAZETTE 25 Address: PO Box 84, 100 W. Main Street, Watertown, TN 37184 Phone: 615-237-1776; Fax: 615-237-9325 Deadline: Every other Monday (beginning May 31) Published: Every other Thursday (beginning June 3) Circulation: 4,500 Contact: Lounita Howard (editor/publisher) [email protected] prefers emailed releases, can accept email pictures

THE WILSON POST Address: PO Box 857, Lebanon, TN 37088-0857 216 Hartmann Drive, Lebanon, TN 37087 Phone: 615-444-6008; Fax: 615-444-6018 Deadline: Tuesday and Thursday noon Published: Wednesday and Friday; Saturday during High School football season Circulation: 28,000 (Wed), 9,000 (Fri) Contact: Jennifer Horton (editor) [email protected] Sam Hatcher (CEO) [email protected] press releases: [email protected]

SPECIALTY PUBLICATIONS

THE TENNESSEE JOURNAL Address: PO Box 5094, 5201 Virginia Way; Brentwood, TN 37027 Phone: 615-661-0249 x 8034; Fax: 615-373-5183 Deadline: Thursday 3:00 p.m. Published: Friday Circulation: 1,050 Contact: Ed Cromer (editor) ext. 8073 [email protected] Katie Falls (contributing editor) TV STATIONS

DAVIDSON COUNTY

WKRN-TV Channel 2 (ABC) Address: 441 Murfreesboro Rd, Nashville, TN 37210 Phone: 615-248-7222; Fax: 615-369-7329 Website: wkrn.com Email: [email protected] DC affiliate: Potomac News Service, 202-783-1132 News Director: Matthew Zelkind [email protected] Assignment Manager: Nancy Smith [email protected] 26 Assignment Editor: Bill Satterfield Sports Editor: Joe Dubin Times: Weekdays - 4:30-7:00 a.m., 4:00-6:30 p.m., 10:00-10:35 p.m. Weekends – 6:00-7:00 a.m., 8:00–9:00 a.m., 5:00-5:30 p.m., 10:00 – 10:30 p.m.

WSMV-TV Channel 4 (NBC) Address: 5700 Knob Rd., Nashville, TN 37209 Phone: 615-353-2231; Fax: 615-353-2343 Website - wsmv.com Email: [email protected] DC affiliate: WRC Channel 4 News Director: Matthew Hilk Assignment Editors: Mike Todd (weekdays) and Amanda Keller (weekends) Sports Editor: Steve Wrigley Times: Weekdays - 4:30-7:00 a.m., 12:00-1:00p.m., 5:00-5:30 p.m., 6:00–7:00 p.m., 10:00-10:35 p.m. Weekends – 5:00–5:30 p.m., 6:00–6:30 p.m., 10:00–10:30 p.m.

WTVF-TV Channel 5 (CBS) Address: 474 James Robertson Parkway, Nashville, TN 37219 Phone: 615-244-5000, Fax: 615-244-9883 Website: newschannel5.com Email: [email protected] DC affiliate: WUSA in Washington D.C.? News Director: Mike Cutler [email protected] Assignment Editors: Brian Bates (weekdays) and Jamie Berry (weekends) Sports Editors: Hope Hines Times: Weekdays - 4:30 a.m., 11:00 a.m., 4:00 p.m., 5:00p.m., 6:00 p.m., 10:00 p.m. Weekends- 5:30 p.m. (Sat.), 6:00 p.m. (Sun.), 10:00 p.m. (Sat. and Sun.)

Fox News Channel 17 Address: 631 Mainstream Drive, Nashville, TN 37228 Phone: 615-369-1717; Fax: 615-369-3299 Website: fox17.com Email: [email protected] DC Affiliate: work through CNN and FOX News Edge News Director: Ken Smith [email protected] Assignment Manager: Jamie Vaughan [email protected] Assignment Editors: Harriet Vaughan [email protected] Times: Weekdays – 6:00-8:00 a.m., 9:00-10:30p.m. Weekends - 9:00-9:30p.m.

27 RUTHERFORD COUNTY

Middle Tennessee Television (MTTV) Address: 1301 East Main Street, MTSU Box 663, Murfreesboro, TN 37132 Phone: (615) 898-5050 Email: [email protected] News Director: Kipp Lawton [email protected] General Manager: Dustin Cunningham [email protected] Programming Manager: Scott Wood [email protected] Business Manager: Michael Booker [email protected] Public Relations Manager: Nicki DeCroce [email protected] Times: Monday through Thursday at 6:30 p.m

PUTNAM COUNTY

WCTE-TV Channel 22 (PBS) Address: P.O. Box 2040, Cookeville, TN 38502-2040 Phone: 931-528-2222; Fax: 931-372-6284 e-mail not checked regularly; better to fax. Production Manager: Rick Wells Programmer and Assignment Editor: Donna Castle General Manager: Becky Magura [email protected] (Kaleidoscope monthly every third Thursday at 7:00-8:00p.m. and repeats on the following Sunday) (Tennessee Sportsman weekly Thursday at 7:00p.m. and repeats Saturday at 6:00 p.m., host-Odell Braswell, Producer-Rick Wells)

RADIO STATIONS

DAVIDSON COUNTY

WAMB 1160 (AM), 98.7 (FM) Address: : 1617 Lebanon Rd., Nashville, TN 37210 Phone: 615-889-1960, 1, 2, 3; Fax: 615-902-9108 FORMAT: Easy Listening; Middle-of-the-Road Program Director: Bill Baird Sales Rep: Harry Stephenson Radio Actualities: no

WKDF 103.3 (FM), WGFX 104.5 (FM) Address: 506 2nd Ave. S., Nashville, TN 37210 Phone: 615-244-9533; Fax: 615-259-1271 28 FORMAT: WKDF= Country WGFX= Sports and Talk Program Directors: Bud Ford (WKDF) [email protected] Brad Willis (WGFX) [email protected] Radio Actualities: on occasion; call day beforehand Owned by: Citadel

WNSG 880 (AM) & WNVO Address: 209 10th Ave. S., Suite 342, Nashville, TN 37203 Phone: 615-242-1411; Fax: 615-242-3823 FORMAT: Gospel 24 hrs. Program Director: Damon King (WNSG) & Sergio Butron (WNVO) Radio Actualities: yes

WLAC 1510 (AM), WNRQ 105.9 (FM), WSIX 97.9 (FM), WRVW 107.5 (FM), WUBT 101.1 (FM) Address: 55 Music Square West, Nashville, TN 37203 Phone: 615-664-2400; Fax: 615-664-2406 FORMAT: AM= News, talk, and sports FM= Country/Urban/Classic Rock/Contemporary Hit Radio News Coverage: (AM) all day 24 hours; (FM) @ half-hour between 5-8:30 am. WLAC Program Director: Tom Peace News Director: Dan Eidem [email protected] Radio Actualities: no WNRQ Programmer: Michael Allen Gross WSIX Programmer: Keith Kaufman WRVW Programmer: Rich Davis WUBT Programmer: Pamela Aniese

WMBD 880 (AM) Address: 3051 Stoker’s Lane, Nashville, TN 37218 Phone: 615-401-7239; Fax: 615-254-8228 FORMAT: Urban, Gospel News Director: Michael Babb Radio Actualities: speak with Morgan Babb. Community news every hour on the half hour.

WNAH 1360 (AM) Address: 44 Music Square East, Nashville, TN 37203 Phone: 615-254-7611; Fax: 615-254-4565 FORMAT: Southern Gospel Program Director: Hoyt Carter 29 Radio Actualities: no

WNQM 1300 (AM) (WWCR shortwave) Address: 1300 WWCR Ave., Nashville, TN 37218 Phone: 615-255-1300; Fax: 615-255-1311 Email: wwcr@aol.com FORMAT: Christian talk News Director: Cathy Soares

WPLN 90.3 (FM) National Public Radio World News & Talk, 1430 (AM), 91.5 (FM), 91.7 (FM) Address: 630 Mainstream Dr., Nashville, TN 37228-1204 Phone: 615-760-2903; Fax: 615-760-2905 (programming) FORMAT: Classical Music/News Program Director: Henry Fennell News Director: Anita Bugg [email protected] News coverage: 3-6 PM M-F “All Things Considered”; “Morning Edition” 5-9 AM; “Weekend Edition” Sat. 4-5 PM; “Weekly Edition” Sun. 10-11 AM. 1430 (AM): NPR Talk and World News BBC World Service Radio Actualities: on occasion

WVNS 102.5 (FM), WBUZ 102.9 (FM), WCTZ 1550 (AM) Address: 1824 Murfreesboro Rd., Nashville, TN 37217 Phone: 615-399-1029; Fax: 615-399-1023 FORMAT: WQZQ=Top 40 WBUZ=New Rock WCTZ=Religious WVNS Program Director: Dean Warfield WBUZ Program Director: Troy Hanson Operation Manager: Dean Warfield Radio Actualities: yes; No Net, need to fax. WRLT 100.1 (FM) Address: 1310 Clinton St., Suite 200, Nashville 37203 Phone: 615-242-5600; Fax: 615-523-2153 FORMAT: Adult Alt 100.1 News Director: Mary Brace Program Director: David Hall Radio Actualities: no

WJXA 92.9 (FM), WCJK 96.3 (FM) Address: P.O. Box 40506, Nashville, TN 37204-0506 30 Phone: 615-259-9696; Fax: 615-259-4594 FORMAT: WJXA= soft rock WCJK= variety News Director: Anna Marie Ritter Production Manager: Marty Linck (WCJK) Radio Actualities: no

WSM 650 (AM), 95.5 (FM), WWTN (FM) 99.7 (Sports/Talk), WNFN 106.7 (FM), WRQQ 97.1 (FM), WQQK 92.1 (FM) Address: 10 Music Circle East Nashville, TN 37203 Phone: 615-321-1067; Fax (News Room): 615-321-5771 FORMAT: WSM=country WWTN=sports/talk WNFN= WRQQ=oldies WQQK=urban contemporary News Director: Jerry Minshall; Ernie Allen (WQQK) News Coverage: (AM) every hour on the hour Radio Actualities: yes; no net; ABC network feed; phone.

ROBERTSON COUNTY

WSGI 1100 (AM) Address: P.O. Box 909, 200 WDBL Rd., Springfield, TN 37172 Phone: 615-384-9744 (business); 615-384-0100 (studio); Fax: 615-384-9746 Email: [email protected] FORMAT: variety News Director: Bill Gray News Coverage: 6:00a.m., 7:00 a.m., 8:00a.m., 4:00p.m., no news on weekends Radio Actualities: yes

RUTHERFORD COUNTY

WGNS 1450 (AM) Address: 306 S. Church St., Murfreesboro, TN 37130 Phone: 615-893-5373; Fax: 615-867-6397 E-mail: [email protected] FORMAT: news/talk/sports News Director: Bryan Barrett 31 Contact: Scott Walker [email protected] News Coverage: 5-8:15am; 5-6 pm M-F.(with news all through the day) Radio Actualities: yes; B would not pull sound off, too much trouble

WMOT 89.5 (FM) Address: P.O. Box 3 MTSU, Murfreesboro, TN 37132 Phone: 615-898-2800; Fax: 615-898-2774 E-mail: [email protected] FORMAT: news and jazz News Director: Randy O’Brien Other Contact: Shawn Jacobs News Coverage: 6, 7, 8 am; 4, 5pm. Radio Actualities: yes; B will try to pull sound off

WBOZ 105 (AM), 93.7 & 94.1 (FM) The Fish. Address: 312 South Church Street, Murfreesboro, TN 37130 Phone: 800-742-3969, 615-890-3233; Fax: 615-890-2990 E-mail: [email protected] FORMAT: Solid Gospel/ Southern Gospel/Contemporary Christian News Director: Vance Dillard News Coverage: PSAs and news coverage Top of the hour Will sell air time; have Community Calendar which satisfies FCC requirements; keep a very packed inventory (are selective).

SUMNER COUNTY

WHIN 1010 (AM) Address: P. O. Box 1685, Gallatin, TN 37066-1685 Phone: 615-451-0450; Fax: 615-452-9446 E-mail: [email protected] FORMAT: real country News Director: Mike Marshall News Coverage: 6:05 & 7:05 am, noon, 3:57 & 4:57 pm Radio Actualities: yes

WQKR 1270 (AM) Address: 100 Main Street Suite 201, Portland, TN 37148-2024 Phone: 615-325-3250; Fax: 615-325-0803 E-mail: [email protected] FORMAT: talk 32 News Director: Lee Dormann Radio Actualities: only specific to Portland, White House, Westmoreland, and Sumner Co.

WVCP 88.5 (FM) (could not reach) Address: 1480 Nashville Pike, c/o Howard Espravnik, Gallatin, TN 37066 Phone: 615-452-8600, 615-230-3628; Fax: 615-230-4803 E-mail: [email protected] FORMAT: diversified News Director: Howard Espravnik x3218 News Coverage: only during fall and spring semester-noon News Editor: Holly Nimmo Radio Actualities: Yes, most of the time.

TROUSDALE COUNTY

WTNK 1090 (AM) Address: 165 Marlene Street, Hartsville, TN 37074 Phone: 615-374-2111; Fax: 615-374-3544 Email: [email protected] FORMAT: Country News Director: Jerry Richmond Station Manager: Gary Frank Local News: on the half hour, mornings: 6-9a.m. mid day:10:00a.m. and noon, afternoon: 3-6 p.m. Radio Actualities: yes, sometimes; no net capability.

WILLIAMSON COUNTY

WAKM 950 (AM) Address: 222 Mallory Station Rd. Franklin, TN 37065 Phone: 615-794-1594; Fax: 615-794-1595 Website: [email protected] FORMAT: country and news talk News Director: Charles Dibrell News Coverage: 14 hrs weekly Radio Actualities: no

WPFD 850 (AM) Address: 1074 Hwy. 96 N., Fairview, TN 37062 Phone: 615-779-8585; Fax: 615-799-2999 Email: [email protected] FORMAT: Country 33 News Coverage: @ half-hour between 5-8:30 pm. News Director: Chuck Hussey Radio Actualities: no WILSON COUNTY

WANT 98.9 (FM), WCOR 900 (AM) Address: 510 Trousdale Ferry Pike, Lebanon, TN 37087 Phone: 615-449-3699; Fax: 615-443-4235 E-mail: [email protected] FORMAT: country News Director: Bill Goodman Radio Actualities: yes; B can pull sound off

WFMQ 91.5 (FM) Address: One Cumberland Square, Lebanon, TN 37087 Phone: 615-444-2562; Fax: 615-444-2569 Attn: WFMQ FORMAT: (Educational/non-commercial) E-mail: [email protected] Contact: Stephanie Walker (faculty sponsor) Radio Actualities: no

NETWORK NEWS AFFILIATES

METRO NETWORK NEWS Address: 5556 Franklin Road, Suite 100, Nashville, TN 37220 Phone: 615-742-1400; Fax: 615-742-1482 News Director: Bill Lindy [email protected]

TENNESSEE RADIO NETWORK, 105.9 (FM), 101.1 (FM), 107.5 (FM), 97.9 (FM), 15.10 (AM) Address: 55 Music Square West, Nashville, TN 37203 Phone: 1-800-346-9467; Fax: 615-744-4743 News Director: Dan Eidem [email protected]

34 Crisis Communication Plan

I. Planning for a Crisis A. Phone/E-Mail List – distribute an emergency phone list with phone numbers, cell phones and e-mail addresses for staff and board. This should be updated quarterly. B. Media Training – identify and train media spokespersons. 1. Executive Director 2. Assistant Executive Director C. Crisis Management Checklist – keep this checklist up-to-date and available for the staff at home and at work, include crisis procedures, policies regarding media inquiries, communication priorities and best ways to contact the crisis manager. D. Media List – keep accurate and current media list on hand for all local media outlets. E. Pre-approved Statements – responses for common media inquiries should be created F. Emergency Personnel – maintain up-to-date contact information for local emergency authorities. G. Off-site Alternatives – Designate a location to meet and/or from which to stage communication should a crisis prevent access to the offices. H. Equipment – Identify all necessary resources prior to a crisis including extra cell phones, computers, etc. Decide how this equipment is to be gathered and who is responsible for gathering, maintaining and operating. I. Drill Session – At least once a quarter review and practice the crisis communication plan. II. Crisis Communication Policy

A. All crises should be immediately reported to the Executive Director or the Assistant Executive Director. B. Only the Executive Director or the Assistant Executive Director (herein referred to as spokespeople) are authorized to speak with the media and to the public. All other staff should be professional, helpful and courteous to the media by connecting them to the spokespeople. Staff members are not to speak with the media or provide them with any information. C. There is to be one designated crisis management lead person, directing and coordinating all aspects of the organization’s response; including managing the messages and the media. There should also be one person, this can be the same person, who actually interacts with the media. D. Professionalism and transparency should guide all comments. E. “No comment” is never an acceptable response. If the answer if not know or cannot be immediately answered, tell the inquirer that you will get back to them with the answer. F. All personnel matters are to remain confidential. G. When possible, responses should be proactive, responsive and action-oriented. 35 III. Crisis Communication Checklist A. Safety – Ensure the safety of all staff and site. Call 911 immediately if necessary. B. Notification – Notify the Executive Director immediately. C. Crisis Communication Team – Identify key staff members to lead during crisis situation. D. Before GoingPublic:

1. Determine crisis communications lead person who is responsible for ensuring all tasks are completed. This should most likely be the Executive Directive. 2. Determine the crisis communication spokesperson; either the Executive Director or the Assistant Executive Director. 3. Assess the situation to determine the facts. 4. Determine the appropriate responses and/or actions. 5. Create an action plan for both internal and external communication. 6. Develop factual, detailed messages that reflect the status of the crisis, the agency’s response and, if applicable, the proactive steps to resolve the situation. 7. Prepare talking points and scripts for whoever answers the phone. 8. Determine whether or not press releases or web updates are necessary. 9. Identify what resources are necessary to manage the crisis (cell phone availability, press conference needs or on-location resources). 10. Appoint staff to: a. Serve as official spokesperson (either the Executive Directive or the Assistant Executive Director). b. Keep the chairs of the board informed c. Contact partners, allies, members assist with talking points. d. Record crisis details, actions taken and external responses and resolution. E. Going Public 1. Begin placing calls to critical internal audiences, including staff,board and/or legislators. 2. Begin contacting media and other external audiences. 3. Update web site if needed 4. Evaluate message effectiveness as the situation progresses. 5. Implement methods for updating key audience with ongoing information. 6. Distribute post-crisis communication. F. Evaluate crisis communications efforts 36 Community Action Bash

The Community Action Bash is a fundraising event to be held on or around November 6, 2010. The Community Action Bash will consist of live music, provided by the MTSU Jazz Band, a full-course meal and a silent auction. Kreda Yokely will address the audience by giving a year-in-review keynote address. The event will be announced in the third quarter newsletter, which is sent to donors and volunteers. In early October, we will send out RSVP postcards. Tickets will be sold for $35 per seat, with proceeds going straight back to Mid-Cumberland CAA. The estimated cost for providing dinner and renting a banquet hall at the Doubletree Hotel of Murfreesboro will be offset by the money raised from selling tickets to the event.

37 Mid-Cumberland CAA Cordially Invites You to the First Annual Community Action Bash!

Join us for an evening of food, music and celebration on Saturday November 6, 2010 at 7 p.m.

Live music provided by the MTSU Jazz Band!

Silent auction to benefit Mid-Cumberland CAA!

Dinner, dessert and more!

Name: ______Telephone: ______Addres: ______

Doubletree Hotel Murfreesboro I would like to attend the 2010 Community Action Bash. Y/N 1850 Old Fort Parkway Please reserve __ of seats at $35 per seat Murfreesboro, TN 37129 I cannot attend the 2010 Community Action Bash, but would like to donate $___ to help families in Middle Tennessee. Letter Writing Campaign

U.S. Sen. Lamar Alexander

Washington, D.C. Office 455 Dirksen Senate Office Building Washington, DC 20510 Phone: 202-224-4944

Nashville Office 3322 West End Avenue, #120 Nashville, TN 37203 Phone: 615-736-5129

U.S. Sen. Bob Corker

Washington, D.C. Office United States Senate Dirksen Senate Office Building SD-185 Washington, DC 20510 Main: 202-224-3344

Nashville Office 3322 West End Ave., Suite 610 Nashville, TN 37203 Phone: 615-279-8125

U.S. Rep. Bart Gordon (Cannon, Robertson, Rutherford, Sumner and Trousdale counties)

Murfreesboro Office 305 West Main Street Murfreesboro, TN 37130 Phone: 615-896-1986

Gallatin Office 100 Public Square, B-100 Gallatin, TN 37066 Phone: 615-451-5174

Washington, D.C. Office 2306 Rayburn HOB Washington, D.C. 20515 Phone: 202-225-4231 39 U.S. Rep. Marsha Blackburn (Williamson County)

Washington, D.C. Office 217 Cannon House Office Building Washington, D.C. 20515 Phone: 202-225-2811

Franklin Office 109 3rd Avenue South, Suite 117 Franklin, TN 37064 Phone: 615-591-5161

U.S. Rep. Jim Cooper (Cheatham County)

Washington, D.C. Office 1536 Longworth House Office Building Washington, D.C. 20515 Phone: 202-225-4311

Nashville Office 605 Church Street Nashville, TN 37219 Phone: 615-736-5295

40 Sample Letter

March 2010

The Honorable Bart Gordon United States House of Representative Murfreesboro Office 305 West Main Street Murfreesboro, TN 37130

Dear U.S. Rep. Bart Gordon:

As you consider the budget for 2010, I urge you to support the Community Services Block Grant Program (CSBG Program) for Mid Cumberland Community Action Agency (Mid Cumberland CAA).

Mid-Cumberland CAA has helped my family in more ways than one. I cannot even begin to express my gratitude to this organization. Without their help I would never have made it through some very difficult times.

The insulated windows, new central heat and air conditioning unit that we received helped greatly with the problems I had previously been experiencing regarding my electric bills. In fact there were months when my electric bill would be well over $400, much more than I could afford.

Your support for the funding of Mid-Cumberland CAA would be greatly appreciated!

Sincerely,

Jane Louise Lane

41 SATURDAY 2 9 16 23 30 FRIDAY 1 8 15 22 29 Mail letters to Congressmen THURSDAY 7 14 21 28 WEDNESDAY 6 Book appointments PSA’s for 13 Follow-up and confirm appointments 20 Shoot PSA’s 27 January 2010 January 5 TUESDAY

12 19 26 st MONDAY 4 newsletters E-mail monthly to and mail 1 employees 11 18 25 SUNDAY 3 10 17 24 31 42 SATURDAY 6 13 20 27 FRIDAY 5 12 19 26 Mail letters to Congressmen THURSDAY 4 11 18 25 newsletter Draft and employees for volunteers WEDNESDAY 3 10 17 24 February 2010 February TUESDAY 2 9 Attend MTSU’s and internship summer job fair 16 23 MONDAY 1 to local Send PSA’s media and e-mail newsletter monthly to employees 8 up with Follow local media about PSA’s 15 22 SUNDAY 7 14 21 28 43 SATURDAY 6 13 20 27 FRIDAY 5 12 19 10 am host Open House 26 Mail letters to Congressmen THURSDAY 4 11 18 25 newsletter Draft employees for WEDNESDAY 3 Send out releases press announcing Open House Event 10 17 Send media Open for advisories House 24 31 March 2010 March TUESDAY 2 9 16 23 30 MONDAY 1 E-mail monthly to newsletters employees 8 up with local Follow PSA’s media about sent out last month 15 22 29 SUNDAY 7 14 21 28 44 SATURDAY 3 10 17 24 FRIDAY 2 9 16 23 30 Mail letters to Congressmen THURSDAY 1 8 15 22 29 WEDNESDAY 7 14 21 28 April 2010 April TUESDAY 6 13 20 27

nd MONDAY 5 newsletters monthly E-mail to and mail 2 employees to newsletters quarter and donors volunteers 12 Send out the second round to local media of PSA’s 19 26 for newsletter Draft employees SUNDAY 4 11 18 25 45 SATURDAY 1 8 15 22 29 FRIDAY 7 14 21 28 Mail letters to Congressmen THURSDAY 6 13 20 27 WEDNESDAY 5 12 19 26 May 2010 May TUESDAY 4 11 18 25 newsletter Draft and employees for volunteers MONDAY

3 E-mail monthly to newsletter employees 10 up with Follow local media about ofsecond round 17 24 31 SUNDAY 2 9 16 23 30 46 SATURDAY 5 12 19 26 FRIDAY 4 11 18 25 newsletter Draft employees for THURSDAY 3 10 17 24 WEDNESDAY 2 9 16 23 30 Mail letters to Congressmen June 2010 June TUESDAY 1 8 15 22 29 MONDAY 7 E-mail monthly to newsletters employees 14 Send out the third to ofround PSA’s local media 21 28 SUNDAY 6 13 20 27 47 SATURDAY 3 10 17 24 31 FRIDAY 2 9 16 23 30 Mail letters to Congressmen THURSDAY 1 8 15 22 29 WEDNESDAY 7 14 and Book room for catering Community Action Bash 21 28 July 2010 July TUESDAY 6 13 20 27 MONDAY 5 E-mail monthly to newsletter employees 12 up with Follow local media about of round third sent out last PSA’s month 19 26 newsletter Draft employees for SUNDAY 4 11 18 25 48 SATURDAY 7 14 21 28 FRIDAY 6 13 20 27 THURSDAY 5 12 19 26 newsletter Draft and employees for volunteers WEDNESDAY 4 11 18 25 August 2010 August TUESDAY 3 10 17 24 31 Mail letters to Congressmen MONDAY

2 E-mail monthly to employees newsletter quarter and mail 3rd to volunteers newsletters and donors (announce Community Action Bash) 9 Send out the fourth to local ofround PSA’s media 16 23 30 SUNDAY 1 8 15 22 29 49 SATURDAY 4 11 18 25 FRIDAY 3 10 17 24 THURSDAY 2 9 16 23 30 Mail letters to Congressmen WEDNESDAY 1 8 15 22 29 September 2010 September TUESDAY 7 14 21 28 MONDAY 6 E-mail monthly to newsletters employees 13 up with local Follow fourth media about sent ofround PSA’s out last month 20 27 for newsletter Draft employees SUNDAY 5 12 19 26 50 SATURDAY 2 9 16 23 30 FRIDAY 1 Mail RSVP cards Community for Action Bash 8 15 to Last Day RSVPs for receive Community Action 22 10 am host open House 29 Mail letters to Congressmen THURSDAY 7 14 21 Send Press for Releases Community Action 28 WEDNESDAY 6 13 20 27 October 2010 TUESDAY 5 Send out releases press announcing Open 12 19 Send media about advisory Open House 26 MONDAY 4 E-mail monthly to newsletter employees 11 to follow Continue up with local media to PSA’s in regards 18 25 newsletter Draft employees for SUNDAY 3 10 17 24 31 51 SATURDAY 6 7:00 pm Community Action Bash @DoubleTree 13 20 27 FRIDAY 5 12 19 26 THURSDAY 4 11 18 25 newsletter Draft and employees for volunteers WEDNESDAY 3 10 17 24 November 2010 November TUESDAY 2 Send media for advisory Community Action Bash 9 16 23 30 Mail letters to Congressmen MONDAY 1 E-mail monthly to newsletter employees 8 15 to follow Continue up with local media to PSA’s in regards 22 29 SUNDAY 7 14 21 28 52 SATURDAY 4 11 18 25 FRIDAY 3 10 17 24 31 Mail letters to Congressmen THURSDAY 2 9 16 23 30 WEDNESDAY 1 8 15 22 29 7 December 2010 TUESDAY quarter quarter 14 21 to follow Continue up with local media to PSA’s in regards 28 th MONDAY 6 to newsletters E-mail monthly and mail 4 employees and to volunteers newsletters donors 13 20 27 newsletter Draft employees for SUNDAY 5 12 19 26 53 Budget

• Budget available is $15,000 • Cost of PSA production will be roughly $2,000 per PSA, with four PSAs planned, total will be $8,000. However, with proper planning time, the MTSU Television Production Department will produce free PSAs for local non-profits.* • Cost of printing quarterly newsletters will be roughly $35 for every 50 printed. Printing levels will increase throughout the year, building up to roughly 600 being printed each quarter. Total cost will be $1,680. Postage will cost roughly $105. • We will produce brochures highlighting all of the programs and services offered by Mid- Cumberland CAA. Total cost will be roughly $2,000. • Food and room reservation for the Community Action Bash will be $5,190**. • Mailing and printing of the invitations will cost approximately $392**. • Estimate cost of providing refreshments at the open houses will be $400. • Staff time should be minimal, as we plan to utilize volunteers and un-paid interns to complete projects. • Also, all costs are estimates, as each printing and production will require bids and proposals. Mid- Cumberland CAA will go with the lowest cost with the highest quality.

Total estimated cost of campaign: $17,627

*If we utilized MTSU’s free PSAs production service, the total cost will be reduced to roughly $9,627.

**The cost of printing the invitations to the Community Action Bash and the cost of hosting the event will be off-set by the sale of tickets (at $35 per seat, with 200 seats sold, $7,000 will be earned. This will leave Mid-Cumberland CAA with an automatic gain of $1,418). Thus bringing the total cost of the campaign down to $2,627.

54 Evaluation

Evaluation of Plan

Our evaluation will be a series of questions relating back to our objectives.

• Did we increase our volunteers by 10 percent (from 470 to 517)? • Did we increase private funding by 10 percent (from $650,000 to $656,500)? • Was the block grant renewed? • Are we using unified letterhead, logo, organization name and e-mail addresses?

We will measure the effectiveness of our awareness campaign by keeping track of news stories and the frequency of the PSAs. In order to keep track of donors and volunteers, a database will be used that that we can both maintain contact with donors and volunteers and keep track of their monetary and time donations. To ensure that our letter writing campaign is successful, we will maintain constant contact with the Congressmen we contact. After each renewal of the CSBG, we will contact the Congressmen to thank them for their support and to ensure that our letters made an impact.