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2 3 • 1952 JergensHo llywood Playhouse • 1953 NBC Star Playhouse t•JCl'UICtiOF • 1953 Radio Star Playhouse PERFECTS.M OKINGPI.EASUllE • 1953 Philco Radio Playhouse without ,m,;hi:ng JUilndties • 1955 SundayPlayhouse The 'playhouseformat ' appearsto have been a popularrecurring vehicle of choice for both the two major networks- CBS and NBC--andan emergingfavorite of both MBS and ABC. It was also a pop ular format with Philip Morrisand Company, Limited, over a period of almost twelve h"°; ltl lAD'IJ///£Y years. Philip Morris and Companywas by DeeNeyhart from The Digital Deli 2011 @ also one of the most prolific sponsorsof Radio throughoutthe GoldenAge , Background • 1930 ParamountPlayhouse bankrolling virtually every Radio genre As we've indicated in other Definitive • 1937Your Parlor Playhouse heard during the era: articles, the 'playhouse'format was a pop • 1938 Campbell Playhouse • 1934The Leo ReismanOrchestra ular staple of Radio Dramathroughout the • 1939 Gulf MusicalPlayhouse • 1935 Johnny[Roventini] and The Foursome Golden Age of Radio. The 'theatre of the • 1939 HollywoodPlayhouse • 1939 KnickerbockerPlayhouse • 1938The Perfect Crime ~~-iiL,..,,.,.t..i.w..-~ ...... ,,. mind' that Radio had becomealmost from ,_...i ...,_ _ ... .. lllo. !lo, _1..,,,_ • 1940 Listener's Playhouse • 1938 What'sMy Name? 11Nkd1'11illp~ 1/_,..,. 1t,,« ~t:f1•-. its first dramaticbroadcasts, made the ,,,,.. ,.. ,,. ,...... ~ ~ &t,.,.,..., - • 1940 WheatenaP layhouse • 1939 Breezin'Along Mt ~ IN 4 5 • 1949 One Man's Opinion shippedm illions of free cartons and pouch counter intuitive--successthroughout the • 1950 CandidMicrophone es of tobaccoproducts to the G.l.s overeas 20th Century. • 1950 Truth Or Consequences on every fighting fronHhe better to ensure Philip Morris seguesits Philip Morris • 1951 Philip Morris Playhouse on that overseas G.l's wouldn't be forced by Playhousei nto Philip MorrisPlayhou se Broadway circumstance to abandonthe ir smoking On Broadway • 1951 The Bickersons addictions while they were at War. And also Philip Morris had inauguratedits own • 1951 The StrangeRomance of Evelyn to ensure that American tobacco products 'Playhouse'format in 1941 with its Philip Winters made even more significant inroadsinto the Morris Playhouse, running for eight years • 1952 My Little Margie occupied countries on the fighting fronts. between 1941 and 1951. Airing first over • 1952 What'sMy Lire? The TobaccoI ndustry was equally generous CBS frorr.August 1941 through February • The Eddie Cantor Show BusinessShow to the G.l.s during the Korean Conflict and of 1944, the Philip Morris Playhouse aired Cigaretteadvertising throughout the the Vietnam Conflict.And in fact, it's been for one more seasonbetwee n October of era of the 1930s to 1950s was one of the estimated that three times as manyof the 1948 and July of 1949. Advertising Industry's most lucrative sec G.l.s of the era ultimatelydied of tobacco The emerging popularity of between tors, the Ad agencies of the era ruthlessly related illnesses than the entire estimated three and five other popular playhouse competingw ith each other for the Tobacco 292,000f atal American servicemencasual formatsof the early 1950s persuaded Industry'saccounts . Given the addictive ties of World War II. Philip Morris to ressurecti ts Philip Morris nature of tobaccoproducts of any kind, the And of course, as history has revealed, Playhouseas Phillip Morris PlayhouseOn TobaccoI ndustrywas one of the United TobaccoAdvert ising was also one of the Broadway, beginning with its initial CBS States Economy's most recession-proof, era's most deceptiveand misleading, rou run [see sidebar at left] on March 15, 1951 Emphasizing oadwayproduc inflation-proof,and depression-proof tinely citing the health 'advantages' of a par . Br tions, the series ran over CBS for twenty industries.And indeed,t he tobaccoindus ticular tobaccob rand over its competitors. bri.....,""' &..lt t , .. , - six installments, only to jump to NBC on try of the era routinely poured a significant The more naked and bald-faced tobacco ~...,._. • ...._.Abl_.,!f,...... ,,...... September11, 1951. The series ran over amount of its profits into both Print and campaigns of the era routinely employed ~•-•In- --HilMM~11,I, •k>l! ·--...... i~ NBCfor the remainder195 1, jumping Radio advertising throughoutthe period. doctors and nurses to endorset he health ... ---...... "'IHlflt,~ ...... back to CBSon January 13, 19!i2. CBS The ind1Jstry also ensured that tobacco efficacy of a particular brand's tobacco ~ :=w-==-~..e aired the remainder of the canon through productswere routinelyemp loyed in all products. And quite naturally, another huge _.,==~ -~-.!!.1'l!!!!t!.~~== .,_1o,_,....,..,._o1__,..., .... September2 , 1953. portion of the Tobacco Industry'sprofits ____ manner of Film productions of the 20th ...o,lift '-- ·~,.-:,di~- . The first CBS seasono f Philip Morris Century. were plowed back into influencep eddling PlayhouseOn Broadwayshowcased and lobbyingagainst any form regulaton Philip Morris acquired the Miller of i some of the more popular Broadwayplays Brewing Companyin 1970, GeneralF oods of tobacco productsof the era--a practice of the era, as well as the talents of some in 1985 and Kraft Foods in 1988. Thus, that continuedwell into the1990s. of the finer east coast Film and Stage one could argue that Philip Morris, U.S.A. Given the ruthlessly competitiveand luminaries of the era. Great Stageand inheritedthe legacy for a lion's share of morally bereft nature of the Tobacco AMll!l lCA"a FIIIU I' Film characterac tors such as Joseph the most important sponsorshipst hrough Industry of the era, it's no wondertha t that C,IQA•n n : Schildkraut, Walter Abel, Louis Calhern, l'AI• __ ...... ~~ ...--• H:•tii,:o.M.h!M>- • l!Mll•- ....!0- ... - .. . out the Golden Age of Radio, Philip Morris, same ruthless competitiongreat ly influ -- Dane Clark, Marsha Hunt, Edmond Kraft Foods, and General Foods having enced the Radio programmingo f the era. O'Brien, Olga San Juan, Martha Scott, sponsored over 300 popular Radio pro Indeed, to this day, most advertising histori 'At Ease!' ad from September1941 , Chester Morris, Lucille Watson, Edward ans and economistscont inue to cite the specificallytargetting America's Naval grams of the era. In 2003, the Philip Morris EverettHorton , JessicaT andy, and Hume companieschanged thei r name to the TobaccoIndustry 's influence peddling of the servicepersonnel three monthsprior to Cronyn addedtheir solid performancesto Altria Group. 20th Century to be the templatefrom which America's declaredentry into WorldWar II the half-hour format.That first season also Thoughoutboth World War I and World most other deceptive corporateadve rtising showcasedF ilm and Stage superstarso f War II, the tobaccoindustries rout inely practicesachieved such illogical--and 6 7 the era, such as Douglas Fairbanks, Jr., • February1 7, 1952: ·The Examiner" 1Yl.£' A/fl AN.I) Veronica Lake, MargaretSullavan, Eva av • June 15, 1952: "The Will" Philip Morris Buys Bf(BRJ7 LeGallienne, Joan Bennett, Rosalind J'l/£1lR I1'S- • August 31, 1952: "The WaitingRoom" Russell, Lillian Gish, and Gloria Swanson. The third--and final--lntercollegiate Half-HourRadio The PlayhouseOn Broadway Acting Competitionunaccountably consist Slots o_n ABC-CBS Intercollegiate Acting Competition ed of only ten aspirants,from whomfour NEW YORK, Feb. 3.- Phllip Philip Morris moved the productionto contestantswere selectedto perform Morris, which has been seeking NBC on September11, 1951 for a brief together, head to head in the final compet un.suttt>ssiully to add at least one run of eighteeninst allmentsduring which more TV show, this week ex itive production,T he WaitingRoom . panded instead into radio with two Philip Morris inaugurated its ' Robert Culp was voted the winnerof the buys. One was Modern Romame., Intercollegiate Acting Competitioninto the overall competition[sidebar l eft]. on ABC, a half-hour show which airs at JI a.m. acroS& the board. canon, beginning with the broadcastof The IntercollegiateActing Competition st{!rtin« Monday (5). The othe.r October30, 1951. Reachingout to college was a fascinatingconcept , one no doubt was lhe 10 to 10:30 p.m. . Thunda.y campusesacross the nation, Philip Morris inspired by Philip Morris' ongoing sponsor slot o n CBS, In whlth it will resur rect it3 old Ph Uip Af01'7'i$ P141r ayhouseOn Broadwayafforded total Pl a ship of Horace Heidi's YouthOpportunity Plott&e in the web's myster.Y line of forty-twoaspiring thespiansthe chance Program, during which bandleaderHorace up, starting March 15. to performopposite some of the finest Heidt traversedAmerica in search of The cigarette firm had been making et!oru to buy more video Film and Stagepeformers of the era. The aspiring singers, dancers, and instrumen time, but the Biow Agency found first broadcastof the IntercollegiateActing talists in on-location performances. The itfelf blocked by the scarcity of Competition adapted, appropriately time and station avallablJIUes. Philip Morris PlayhouseOn Broadway, Biow this week also denied trade enough,A Star Is Born, featuringNYU though it didn't quite mirror the semi-finals reports that Philip Morris' Horace Senior Natalie Carvathoppposite Douglas and finals structureof the HoraceHeidt Heldl and Truth or Con,equffl(!f'I video shQws were shaky. Biow Fairbanks, Jr. vehicle, was clearly the same overall con staled that both shows were UD• If you see a pattern emerginghere , it's Amongthe winningcontestants dur ing cept. And of course, the Philip Morris der long-term non•cancellable con that Philip Morris absolutelyencouraged the ten-monthcompet ition were Robert PlayhouseOn Broadwaydidn't go to the tracts. their consumersto inhale, knowingfull The CBS radio business wH Culp, JamesGarrier , Tippy Stringer,Ann contestants' campuses--thecontestants pl.aced by Biow ; the ABC buy well that inhalingcigarette smoke would Wedgeworth, Julie Strong, Carroll Conroy, were broughtto CBS Radio Theatre#3 in was made thru Cecil & Presbrey. ensure the product'saddiction in most RichardReinauer, and EugenePicciano, New York City for their performances. smokers. all of whomwent on to careers of varying The contestantperformances were The Billboardannouncement of February successin Film, Television, or the Stage. graded on a 1-100 scale and the 10 1951regarding Philip Morris' resump Miss Stringer[left sidebar]went on to Stagecritics and producersgrading their Intercollegiate Acting Competition contest tion of the Philip Morris Playhouseformat becomea local model and Washington performancesfrom front row seats in the ants were awardeda check for $250 at over CBS D.C. weatherwoman. She subsequently audience.The group(s)of sixteen per the end of each of their performances.As married legendarynewsman Chet formers were competingfor the grand an example,Tippy Stringe~sinitia l per • CarnegieTech Huntley, and after Huntley's death, Radio prize of $2000 and an opportunityto per formanceopposite EdmondO'Brien in 711 • CatholicUn iversity legend William Conrad.Robert Culp, form in a Stage productionof the era. A OceanDrive achieveda "92" by the panel • ColumbiaUniversity JamesGarner , Richard Reinauer, and Ann group of four performers, selected as the of judges. The collegeswere fairly well • Cornell University Wedgeworth'ssubsequent acting careers highest scoring from the previouss ixteen representedby most regions across • Drake University speak for themselves. productionswould then performtogether America,the west coast supplying the • FordhamUniversity Sixteen aspiring young performers in a seventeenth'final' productionto fewest contestants, the east coast provid • AmherstCollege would competein separateproductions of determine the overall winner of that group ing the most: • BrooklynCollege Philip Morris PlayhouseOn Broadway, of sixteen. Those competitionsoccured • AmherstCollege • CarnegieTech • BrooklynCollege based on scores obtainedfrom panels of during the followingproductions: • Catholic University 8 9 • ColumbiaUniversity • Cornell University • Drake University Featuring35 profilesof • FordhamUn iversity Hollywoodstars and 18 • HowardU niversity articleson old-timeradio • Hunter College showsand illustratedwith • New York University over 140 imagesfrom the • NorthwesternUniversity • Ohio State University author'spersonal collection • Princeton University of sheetmusic , photcgraphs, • Purdue University magazines, premiums, • RutgersUniversity ;;.,~-~ posters, andother show • SmithCollege lllen like cl<>t11c , 11111 .i,ow off a !lcucr businessmemorabi lia, this • SouthernMethodist Univ ersity •'7•Tippy , but not 1 t h" e,n.11111 or makh11 J)eOJ)Je Sla te. nostalgicomnibus belongs • St. Louis University ,t'il • TexasChristian University on the bookshelvesof Universityof MarylandSenior, Tippy • The Universityof California everyonewho fondly Stringer,is seen here modelinga poodle • The Universityof Delaware skirt and 'baby turtle-neck'ribbed wool remembers the goldenage • The University of Georgia of radio,TV, and motion pictures. • The Universityof Illinois $34.95plus $5 .00sh ipping. • The Universityof Indiana liMWMUt.tlNI I • The Universityof Kansas Copiesof the bookmay be ANOUNCE Of • The Universityof Louisville I orderedfrom the publisherat • The Universityof Maryland PREVENTION i __.., 1 www.bearmanormedia.com. • The Universityof Minnesota is Wortha P_ound _.._] ~ ~ • The Universityof Oklahoma ___o_f Cure L__ f-_- • The Universityof Pennsylvania • The Universityof Pittsburgh • The Universityof South Carolina Witheach order sent directly to the author • The Universityof Tenneessee he will includea complimentaryoriginal • The Universityof Washington • WellesleyCollege ArcadeCard and an originalDixie Cup Lid , We've yet to determinewhy the com eachfeaturing a photographof a screenstar petition was abandonedat ten contestants and eachdating from the 1940-1955 for the third--and final--competition.The kCA Lleenud AUlr:lcuohlle and lfotn'1 ltoullo 8cu f11r period. Checkor moneyorder payable to novelty was generatinga lot of ink in the -\merlcan, EurC1peana nti Suufh Arnerfran R'cHDthm. nea•tllol World ll•"• • ftoor mml•I radio,, (hmanteed print mediaof the era and ratings for the ft,ref.lrJ rectptlon. Cl..lalninmade with c:u1uh1teall m,trhtd ClairSchulz , US ordersonly . Clair Schulz, format were consistently high throughout ~•lout tablncl, aer<11>Jo110dlal, lwln Illumination, dynawlc 111eaketi nd automatic ,olutno co11tri..1I. rnn:n away abs.o- S 67W13702 Fleetwood Road , Muskego,WI the competition. But for whateverreason, Julely FREE with our ""' 1en,allonal unlwe PUNl'II SALES CARD PL.tN. Thia It tht opportunllf o/ the 53150.For moreinformation about the book the series returned to its original format Yeat- lnallo UP to U~O U lh each " 10 11 //1..,~J~A 'WAJ•• by Ezra Stone & ~,rl,NVrll' Weldon Melick RETURNWITH US 'TO••• r~ thing to do--standhere while my life's t¼tµe,,,15 PLAYWReH T CLIFFORD bloodis pouringout!' But I simplycouldn't 60LOSMITH WAS All three menfully recoveredfro the figure out how to get off the stage without . 1JC{][] VIRTlJALLY PENNILESS accidentafter long hospitalization, but I still a cue. In a daze I walkedover to the mir AFTER SUFFERING havea few mental scars from the silhou FAILURE FOR YEARS ror and startedmy customaryrigmarole . WHEN HE CREATED ettes burnedinto memoryagainst t hat After the first line FrankieAlbertson cu t in, THE ALDRICH FAMILY .FOR THE BROADWAY blindingsun . All right, that's enoughof that. Now get • m~@m~ODPLAY WHAT A £/Fe.' When I sped past the wreckto call an • the hell out of here." RUDY' VALLEE ASl 12 13 ner with the cadets, which broke a West strolling alone at night. I knew that anyone Point tradition,we being the first unit of could land on the Island then withoutbe ing enlistedmen ever to be so honored; and a challenged. It occurredto me that if other fried-chicken supper in the foyer of the generalswere as accessible as he, an theatre after the show. He also gave Gary enemyassass in ring, striking simultane and Barbara,w ho had just been married in ously, could wipe out our entire high NewYork , a party at the famousWest command. PointT hayerHotel , on the grounds, with "The enemy is too smart to do anything flowers, champagne,and a bridal sere like that," the Generalassured me , when I nade by a male chorusof fifteen hundred voicedmy thought. voices. "Why?' I asked. The successof the tour, not to mention "Because,"he said with his inimitable the champagne and chicken, left a nice chuckle, "they know if they got rid of the taste in our mouths.It had also impressed old men like me, they'd be up against the GeneralPhillipson. He summoned two clever youngerones who 'd take our places!" civiliansand four Army Morale specialists The new TheatreSection sta rted from for a conferencein his office and asked us scratch,and did we scratch! There were to formulate a plan for establishing soldier only five others and myself to begin the show units on each post and administering work of stimulating soldier showsthrough themfrom a central TheatreSection at out the New York-NewJersey-Delaware Headquarterson Governor's Island. Service Commandin more or less the "Combatunits must be self -sufficient," sameshoest ring way that they had started the General. said. "They must be able not out at CampU pton. We called ourselves only to feed and heal themselves;they the FEUor FightingEntertainment U nit, must be taughthow to entertain them becausewe had a fight on our hands selves whereverthey happento be. Tidbits every time we wanteda typewriter ribbon of amusement dispensedon a charity or a. postagestamp . Officiallywe belonged Ezra visits Herb Brandenburgat his print shop. Herb printed basis by civilian individuals and organiza to the MoraleOffice , the name of which the Digestat the time. Ezra was in town for the convention. tions are all right, but they are not enough. was later changedto Special Service. Morale is too vital a military factor to be left Whenthose words were emblazonedon a trouble was, I was so far away I couldn't ically answered, "Com-ing,Mother! " which to chance.I' ve been a soldier since I was cardboardsign indicating our location, distinguishthe ringingof the Major's embarrassedme no end and of course fifteen, and I knowa soldier's needs-butI strays and tourists beganm istaking us for phonefrom the severalothers in the room. infuriatedthe Major, as he thoughtI had wouldn'tknow the first step in meeting this a churchacross the street, but this mis He alwayshad to let me knowwhen his done it on purpose. But my first reaction particular need. Youmen , on the other guided traffic abatedafter an official S phonewas ringing so I could dash to his to that familiar strident tone was actually hand, not only understand the problemas pluralized our identity. side and answerit. so impulsive that I came near repeatingit soldiers but have an expert knowledge Oneof my dutiesin the Special Services Frommy failure to hear the phone, severaltimes after that, barely managing of how to cope with it, so this is your job. Officewas to answer the phonefor my myself, the Major must have got the idea to tum it into, "Com-ing, Mo-Major. Go to it!" superiorofficer, a major, and then hand it that I was slighUydeaf . He used to call my On April Fool's Day, after the rapid Personal modesty and confidencei n to him. The phonewas right on his desk attentionto the jangling hell and disconcert expansionof our departmenthad necessi others were typical of the Generaland for his convenience, but I was clear across the entire office force hy shouting,"STONE! tated our movingto the Federal Buildingin endeared him to all his associates. I heard the room. Military decorumdoesn 't permit ... PRIVATESTONE!" His stentorian Manhattan, the Majorgruffly orderedme to him remark, on a later occasion, that he a private'sdesk to be near a windowi f tones were the same that Kay Raht, my sew staff sergeant'schevrons on my shirt. never lockedhis door on Governor's there is a dark corner available. Nor did it motherin "The Aldrich Family"had used I thoughthe was having his little joke over Island.While I was stationedthere as permit the Major to lift his telephone for years at the beginningof each program the fact that some of the other commis director for the Theatre Sectionof the receiver off the hook. So when I heard the when she called, "HENRY! sionedofficers had corporals to take their MoraleOffice that grew out of that first phonering, I was supposedt o hop forty ... HENRYALDRICH 1 " calls, while he had a private phone. conference, I often saw' the General feet, answerit, and hand it to him. The The first time that happened, I automat- Laughing politely, I said I would and 14 15 thought no moreof it. I was quite resigned insisted were more becoming to me than to the slick sleeve I had worn for nine the drab olive and blue ones I had chosen. months.I didn't realize the Majorwas seri But I convincedhim I wasn't matching ous until he severelycalled me to task the drapes, and for forty cents I walkedout of next day for not complyingw ith orders. the store a staff sergeantin the Army. Naturallythe unexpectedadvancement My patchedelbows gave me a buoyant was a very welcomeone. It meanta pay feeling. I paradedup and down the street, raise from $21 to $96 a month, and the holding myself erect, with arms akimbo accruedd ignity was even greater.Fo r like the handlesof a lovingcup . I hungered ) some time I had been responsiblefor get for some acknowledgmentof my suddenly elevatedposition . ) ting work out of groupsof up to a hundred men with no authority to back me up. The I didn't ask much--ag lance of jealousy boys themselveswere willing and industri or even surprisewould have satisfied my ous, but it was difficult for themto get vanity.But to my great disdppointmentno respect,attention , or a box of paperclips one seemedthe least bit concerned. I without noncoms to represent their steppedfrom the curb to cross the street, interests.That 's why we hadn't been able head high and stomachi n, to the extent of to obtain blankets,wheelbarrows , or cots my structurallim itations. Sudden hornblew brakesscreeched when we neededthem but had to wangle ly a , , and contrive for the simplestth ings. Like cars swerved, and a fuming cop bellowed, the staples for the original musical and "Wakeup , Sarge!" dramaticfo lios we were sendingto Army I beamedrapturously . Someonehad posts all over the world. We swiped the noticedmy stripes! staples from the Navy offices onthe floor belowafter everybodyhad gone. Very unorthodox,very unmilitary, very Henry Aldrich-butwe had to get the darned things in the mail. I knewmy promotionwould ease this situationand was happy about it for the sake of the outfit. Of course I also took personalsatisfaction in it-in fact, I couldn't wait to display my stripes. Then I had a r; '. twingeof conscienceas I reflectedhow - . the rest of the boys might take it. They had ', .. 7j _..,Q workedhard , too, and I couldn't blame them if they were a bit enviouso f my good Digital fortune. I almostw ished I might carry the chevronsinside my coat, like a plain-clothes ~ man's badge, and flash them only when / } Deli necessaryto carry out an order. I guess I'll alwaysbe a private at heart, no matter Onl~ne ·1 what I am at the biceps. •wtiere the Golden Age of Radio The determinedsalesman in tne Army Meets the Digital Age~ and Navystore tried valianUyto interest Someonehad noticedmy stripes me in a set of beautiful yellow and scarlet marinesergeant's chevrons , which he www.thedigitaldeliftp.com 16 17 the new stories drew heavily on Becker's From Jungles to Dog Shows: experiences while traveling through Peru, Bob Beeker on Badia by Ryan Ellett Bolivia, and Brazil'sAmazon valley . Group leader Grant Daileywas played by Paul Bob Beckergraduated from Beloit after that. Atwood, Wier, and Freeman Fogarty,a WGNstaff announcerwho had TO Collegei n 1912and soon after went to were on hand to representthe three also co-authored the Big Leaguersand Bushersradio baseballse ries. He was a work for the zoologydepartment of Scoutsof Beckers written serial, Dana BOB Chicago's Field Museum. While working Standish, SkiboJackson , and Red Harper. Notre Damegraduate and former teacher there Beckerpartic ipated in a bird and While Beckers Takaturadio broadcasts at Culver MiliaryAcademy. Joining BECKER'S mammalcollecting expedition to Brazil. were short-lived, his serialized accountof Fogartywas GrantAtk inson who played Ned Standish,t he boy to whom He traveledthrough the Amazonbasin for the Takatuadventures ran for ten weekly CommanderDailey tells the tales of the a year and half and followedthat up with installmentsin the SundayTribune , until "Chatsabout Dogs" Devil Bird. trips throughthe Peruvianand Bolivian May 17, 1931. That summerthe accounts The Devil Bird aired Mondaythrough Andes. With these adventurer's credits were collected, expanded, and published Saturdayat 5:00 for fifteen minutes. The - under his belt, Beckerwent to work for the in book form by Chicagopublisher Reilly listenerswere introducedto Commander sullOl'f ChicagoTribu ne sometimein the early & Lee. Dailey and the three Boy Scouts, Red, i~oo ' ·"·· t.s.t 1920swhere he wrote extensively about Beckerdid not return to the radio for Skibo, and Dana, who were trekking two , .,.c. travel and the outdoors, both in the United any regularbroad casting until the early miles abovesea level across the Andes '4et,.ro1k Statesand beyond. spring of 1932 when he was given two mountainsin the Peruvianinte rior. The ll•" Beckerwent on the air for the first timeson Sundayto tell storiesof his sport small band was searching out the Devil knowntime on Sunday, March 8, 1931, outings.The first broadcastwent over a Bird, a strangejungle artifact. The story over the Tribune's station WGN. This first regionalCBS web at 4:45 p.m. and then a begani n the thick of the South American series was a broadcastadaptation of a follow-up broadcastwas aired on WGN at jungles whenone of their portersis mys serial story he was runningconcurrently in 7:30 p.m. teriouslya ttackedunder the cover of print about "the wilds of the Arnazon." The Theseprograms frequently described night. The secondweek of adventures format seemsto have been informational fishingexpeditions to variousspots was called "Lake of Fire." The show soon in nature as opposedto dramatic, with aroundthe upper Midwest. provedpopular enough to attract the three Chicago-areaBoy Scoutsappear ing A year and a half after excerptsof his sponsorshipof Horlick'sMalted Milk. and Ned would send a coded message To the Land of the Takatuserial were CommanderDai ey and his Scoutsfaced alongsideBecker at the microphoneto l every day to the three Scoutswho had, dramatized, Beckerbrought a new series the "ApuchannaHead Hunters" as Devil over the weeks,traveled to Mexico. interview him about his adventureswh ile to WGNinsp ired by those sameadven Bird enteredi ts third week. Dailey's devotedl isteners could then deci traveling up the Amazon, the Rio Negro, tures. DubbedThe Devil Bird, the new The programs popularitycontinued to pher the codesus ing their Trail Blazers and the Rio Brancoover an eighteen series premiered on October3 , 1932. The grow with the founding of an official code book. monthperiod. Initially airing at 5:00, series was written by Becker, dubbeda adventurers' club completewith member Aside from Atkinson'srole , The Devil Becker regaled the audienceand Scouts "thrill hunter, jungle explorer, and nature ship certificates upon a enrollment. Bird was essentiallya one-manshow for Giles Atwood, Jack Wier, and Phillip lover," whoseboo k by the samename Eventuallydubbed T he Trail Blazers, its first two months.Performed i n a narra Freemanwith stories of boa constrictors, had recently been published. WGNclaimed the club's listeners ranged tive style, Fogartywas credited with most primitive native groups, and a multitudeof This follow-upser ies followedthe in age from 8 to 65. In November,1 932, of the parts written into the script including strangeanimals and flora. same trio of Scoutsas they traveledto Beckerprovided t he club with a key to the not only Dailey and the ScoutsRe d, The series, entitled To the Landof the SouthAme rica with CommanderGrant secret languageused by the native tribes Dana, and Skibo, but the roles of the out Takatu, continuedon Saturday, March 14, Dailey in searchof the mysteriousDevil written into the stories. Not unlike fabled fit's guide, Matson, an aviator named at 8:30 p.m. and for at least one Saturday Bird. As with To the Landof the Takatu. radio decoderrings , CommanderDai ley Hawkins, and several Soutil American 18 19 was dog-napped. A fruitless searchfo l characterswh ich requireddialect. Among broadcasttime was pushedback to 6:45. lows before the men realize the suspect these characterswere Chief Makuto,t he Becker's SouthAmerican trave ls Radio Humor footprint belongsto Van Dyne and Lassie head of a SouthAmerican tribe , Makuto's inspired his Devil Bird stories and he was simply trapping a rat and not making FrancisLangford Tell me Bob what is son Malgi who was also medicine incorporatedmany unusual facts and sto : , , , , a " herself known despite her owner'sfrantic man," an unnamedfur buyer,and a police ries from the region. Besidestales of head an M. P.? calls. No writing or acting credits are chief. Atkinson'spart as Ned consisted huntingtr ibes he wrote about fearsome Bob Hope: A Mr. Anthonywi th a club. given. PepsodentShow (CBS) imarily questionsand comments dogs which were native the theAmazon pr of ThoughBob Beckerwas never a full interjectedto move the story along. and how inhabitants tapped local trees to ••...... ••••• time radio professional, a fifteen year run In December, 1932, in the midst of The extract a milky substancewh ich could be Jack Benny: I don't believein raises on in the mediumwas no small feat. Devil Bird's run, Becker received the made into rubber. general principles, I had a writer last year Ironically, the portion of his career most of unusualhonor of having a species of bat, After The Devil Bird left the air in June, who asked for a raise. He came to me interest to old time radio fans was small Eumopsbonar iensis beckeri, namedafter 1933, Beckerfocused most of his efforts with a heart-breakingstory . He couldn't primarily his seven-monthr un with The him. He had actually discoveredthe on his work for the Tribune. He did, how see. He neededa raise to buy glasses. Devil Bird on WGN. That the rest of his speciesnear the Amazonheadwaters ever, make broadcastsabout dog training So I gave him a raise. He boughtglasses , radio years could fruitfully be spent pro while doing exploration field work with and associatedtopics beginningin late read his contract and left me. ducing a dog-oriented programspeaks to Chicago's Field Museum. 1933 and lasting on and off for several Jack Benny Show (NBC) the influence and pull of radio during the The new year 1933 openedw ith The years. Becker raised dogs and wrote a ...... medium's golden age. Devil Bird chargingfu ll ahead.The Cave weeklycolumn called "MostlyAbout Dogs" Garry Moore: There are lots of ways of of the Devil Birds had been discovered so a move to radio was a natural fit. In fixing a woman's hair. My mother, for The Bob Becker radio episodeis available and the band of explorers was sure they 1936 he debuted the weekly Dog Club of instance, used to have a rat in her hair. at the Old TimeRadio Researchers'online had discoveredthat the supposedly the Air for dog lovers. Airing first on JimmyDurante : Junior! That's no way to library (www.otrrlibraryorg). Users will extinct religion of the ancient lncanswas Tuesdaynights at 8:15, in January,1937 , talk about your father. need to register for a free usernameand still alive and well. The format also went the Dog Club of the Air was movedto Moore-DuranteShow (CBS) password. under a notable change,from a program Friday eveningsat 8:00. Eventually known ••••••••••••••••••••• • ••••• of narratedaction to a live-action format simply as Dog Chats, these weeklydog Fanny Brice: What's a cannibal? utilizing a full cast of performers. Grant oriented broadcastsl asted an astounding Hanley Stafford: You know perfectlywell Atkinson took over the part of Red, Moritz eleven years, finally going off the air in what a cannibalis . Supposeyou ate up Rose was cast as Dana, and Seymour 1944. Becker's written columnlasted even your Mummyand me one night-what Kaplanworked the role of Skibo. Ned was longer, well into the 1950s. would you be? apparentlywritten out of the series. At the One seven-minuteepisode of Becker's Fanny Brice: An orphan. same time a new villian, El Gaucharo, "the dog programis readily available, dated 'o - Maxwell HouseShow (NBC) jungle bad man," was introducedt o cause November27 , 1938, thoughthe accuracy ...... devious problemsfor Daily's Scouts. of this dating is impossibleto confirm. A ~✓~ Karina Paxinou: Well, young man, I see On January 30, 1933, CBSexecutives secondepisode , dated December7, -n~t>n-fhemtl you're back again. Tell me, did you ever provedsufficien tly impressedwith the 1941, exists amongcollectors but is not in have your fortune told before? revampedexp loits of CommanderDa iley as wide circulation. The program,spon IN A PROGRAMtlO DOG-LOVERSHOULD MI SS Leo Sheren: Yes, a fortune teller once and companythat they aired the daily pro sored by Red Heart Dog Biscuits which Li.aten to Bob Bcclc:cr, America's most widely told me that my face was my fortune. read dog expert, toni41t.t over \VGN and Bing Crosby Don't worry son poverty is gram over a Midwesternhook-up which were manufacturedby Ottumwa, Iowa's, every Tueaday night. Sponsored by John : , , John Morrell & Co., opens with a drama Morrell &Cr,., Ottum~ lowa, maktrs ofl«d no disgrace. includedWCCO (M inneapolis), KMBC H eart dOI':: fOOd, pacb ,ged in he11rt~ahapcd (KansasCity) , KMOX (St. Louis), WHAS tized story of one Mr. Van Dyne and his ai\d Jribbh:d bi:te\llts. •nd ca nrzf!!d in.3fiavors. Kraft Music Hall (NBC) (Louisville), and KFAB(Linco ln, NE). The dog Lassie, who disappearsmysteriously . Tunein WCNe'/erY Tuesday,8:15 n. 111, E. S. T., 7:15 C. S.T • ...... Devil Bird aired at 5:15, right after it went Van Dyne and his servant,Togo , search .,, From TUNEIN magazineSept . 1944 off the air at WGN; over the summerthe the premisesbefo re determining Lassie 20 21 of "what could have been." Froma per Laxative "In" Product For Over 35 sonal viewpoint,it was unfortunate by DannyGoodwin Serutanwasn' t made by AmericanHome Crowd, Radio Comedians Products(the Anacin people),because it would have been the perfect sponsorfor • Accordingto HooperRadio Reports,the THINGSTO COME, one of radio's most Over the years, Serutanhad been one one the programsthe companyspon President'swar messageto the" people, talked about and controversialnews of of the most famouslaxative brands. It sored. If AmericanHome Productsdid broadcaston December9 , 1941, reached was also a wonderfulsource of jokes and casts with Drew Pearsonand RobertS . make Serutan, it was probablya good bet an audience'of approximately62,100 ,000. laughs from the comediansof radio's Allen on NBC's Blue Network. Both Serutanwou ld have sponsoredthe CBS This tremendousfigure representsmore golden age. Both the peoplewho used it Pearsonand Allen gatheredtogether serial THE ROMANCEOF HELEN than three fourths of the entire adult popu and the radio comedianscan contribute the news some people in government TRENT. you really think abou this it's lation of the United States (81818967 at Serutan's popularityto its advertising. and big businessdidn 't want the listen If t , , , It was the productthat made the num ers to know about. Unfortunatelyfor the perfect sponsorbecause Serutan was the time of the 1940 census). ber "35" famous. The numberwas asso those people, Pearsonand Allen were specially made for peopleover 35--- and ...... ciated with peoplewho were over 35 accuratein what they reported. At the the program'sheroine Helen Trent was Engineersof tire ReA Laboratories are years old, with whomthe advertisingwas latter stagesof each newscast, known to be over 35. now able to predict probable"radio weath Like many of the sponsorsof old time directedat. Whenpeop le reachedth is Pearsonand Allen made their predic er" for as much as 27 days in advance, tions of what would take place during radio Serutaneventually faded into obiv age, they started to need help to maintain , l basing their estimateson the observation the comingweek . the properbodily functions. Serutanwas ion. It was replaced with the modernlaxa of sun spots and other solar phenomena. The duo broke up in 1942 whenAllen tives of today It's gone but not complete speciallymade to work the same way as . Radio weathermust not be confusedwith nature's vegetablesand fruits. Its went overseasto report the latest war ly forgotten. For decades,Serutan was news. Pearsoncontinued solo on the atmospheric conditions, such as rain and "VegetableHydroge l" helpedto gently one of the most popular laxatives-- and newscastwith the same hard-hitting fog, which occur at the earth's surface. It erase the problemlaxatives were used for. the joking by the radio com edians helped news as before. Serutansponsored his pertainsinstead to the condition' Of elec II was a pleasantalternative to harsh tast it to maintainits popularity. It will forever newscastfor another 3 years. trified layers which surroundthe earth like ing and harsh workinglaxat ives that made be associated with the number35 , and the people a little reluctant to use them. After concluding its sponsorshipof onion skins, at altitudes rangingfrom 75 the only productthat encouragedthe peo Serutanwas also famousas the prod Pearson'snewscasts , Serutanl ater to 250 miles. ple to spell its name backwards. uct that spelled a word when its name sponsoredother newscastson either ...... was spelled backwards. Of course, the ABC or Mututil networks. One of Televisionwas announcedas a possibility the newscastsmade its debut when Serutanspelled backwards was ' Natures." even before the developmentof radio ABC was still knownas the Blue The spellingof the product's name was PREDICTIONS broadcastingor the inventionof the telep Network. For its initial season, Serutan where the radio comedianshad their fun. of Thingsto Come bone. Scientistspredicted such vision as With the exceptionof the enclosedcom was the sponsorof MONDAYMORN TONt IN SUNDAYS early as 1873, but tremendoustechnical ment by Arthur Godfrey(who was famous ING HEADLINESwith Don Gardiner. If 0 problemsprevented the rapid develop for mentioning other productsby brand you examinethe program's name ment of the new art. nameon the air), the radio comedians closely, you might think it was on the air didn't directly mentionSerutan by name, on Mondaymorning. Good guess, but · --~ • e • • • • • • • • • • • • • • • • • • • • • • • • • but took great delight in ribbing its "Read wrong. The broadcastsdidn 't air on An instrumentcalled the "Cyclograph" has It Backwards"advertising. Monday---or even in the morning for fJH~-I.HGT()II been developedin the Allen B. DuMont .w~ Serutanwas the subject of tickling the that matter! The newscastwas on the Laboratories which possessesa lmost funny bone, but it was really seriousstuff. air every Sundayeven ing at 7:15 PM. magical powers of detectingirregularities .4-:«h, . ,....,., The reason MONDAYMORN NG ' A • -,u, ... Since it was specially made for mature why I fJ in metals. The device has already proved HEADLINESwas namedas such was people, it usually sponsoredor co-spon 1S&e lo cal p ape r fo,,"~• time 0 rtd ··.,,/aticm··-· useful in separating"good" and "bad" becausethe headlines that would make ~ ··- sored (with Nutrex)ser ious radio pro machinegun shells. the Mondaymorning newspaper grams and newscasts. occurredon Sunday...... When the 1940's began, Serutanwas ttJii;tflid.i1:14tn Serutanwas also a prime example in n •ad Qf i::,iJt,, sol t .. o r tt•h From TUNEI N magazineSept. 1944 the sponsorof PREDICTIONSOF 22 23 teams, providedl isteners with the quintes eveningsfor only six months, between York, was aired over Mutualon Saturday Old'DmeRadio ssenceof family comedy.Chi ldhhod steel 7/24/43 and 1/08/44.Vicki Vola was cast eveningsfor only six months, between SeriesReviews hearts from Peoria, Illinois, the Jordon's in the role of "Carol Manning",the corre 7/24/43and 1/08/44.Vicki Vola was cast in by BillK iddle performedtogether in vaudeville,screen , spondent'sl ovely assistant--amodest the role of 'Carol Manning",the correspon and radio, but it was the FIBBERMCGEE upturn from her role as "Miss Miller" in the dent's lovely assistant--a modest upturn FBI IN PEACE& WAR AND MOLLYSHOW that madethem MR. DISTRICTATTORNEY series. from her role as 'Miss Miller' in the MR. FredrickL. Collins' best selling crime stars. Sponsoredfor years by Johnson FOREVERTOPS Paul Whitemanand His DISTRICTATTORNEY series. novel becamethe basis for THE FBI IN Wax, this prgramtraced ythe weekly Orchestrawas one of the top bands in FOREVERTOPS PEACEAND WAR, a crime and adven comedicblunders a middle-class"McGee " Americaduring the 1940's. For nine short Paul Whitemanand His Orchestrawas one ture series heard over CBS for 14 years, and his faithful, and long-sufferingwife as months,between January 21 and of the topbands in Americaduring the between11/25/44 and 9/28/58.The cases they lived life in the town of "Wisful Vista." September23, 1946,TheWhiteman group 1940's. For nine short months, between presentedclaimed to be "from the files of The show providedradio with some of the was heard on Mondaynights at 9:30 over January 21 and Septemer23 , 1946,The the FederalBureau of Investigation',how best-loved supportpersons . NBC in FOREVERTOPS , a fine musical Whitemangroup was heard on Monday ever, this programthat glorified the work Radio Memorieshas an excellentcollec programwritten and directed by Dick nights at 9:30 over NBC in FOREVER ings of the Bureau, was never endorced tion of this old comedyprogram. Woolen.Eugenie Baird was the featured TOPS, a fine musicalprogram written and or approvedby J. EdgarHoover and the FIFTHHORSEMAN vocalist and Pierre Andre was the pro directed by Dick Woolen. EugenieBaird FBI. In the storylineMartin Blaine starred The coming of the atomic age had a dra gram's announcer. was the featured vocalist and Pierre Andre as "Agent Shepherd" and Donald Briggs matic impact on the world's consciousness FORTLARAMIE was the program's announcer. was heard as "Mr Andrews." in the mid-to-late1940's , followingthe NormanMcdonnell, one of the finest FORBIDDENDIARY Radio Memorieshas an interestingcollec events at Hiroshimaand Nagasaki. THE directorsof great radio drama, buckedthe In 1938, ZIV syndicateda serial drama tion of these criminal case studies. FIFTH HORSEMAN, an eight-partradio media trend towardte levision, & brought tilled FORBIDDENDIARY. The series tells FEARON FOUR drama heard on NBCon Thursdaynights FORTLARAMIE to CBS on 1/22/56. The of difficulties in the town of "Willowville" Tales of mysteryand terror have long pro at 10:30 in the summerof 1946, provided story of the Americanfrontier was told where "John Wynn", his wife and daughter, vided listenerswith a sense of of alarm, listenerswith more dramaticinsights into throughthe exploits of "CaptainLee come to the aid of residentsin distress. In dread and awe. In the winter of 1988- the new apocalypicspector of atomicd is Quince"and the cavalry men who served one of the 130 episodes, "John' and his 1989 Radio4 of the BBC initiated FEAR taster. In the first broadcast" Rehersal," under him. Veteranradio actor, Raymond family come to the aid of "RobertAmes" , a ON FOUR, an outstandingdramatic series from 7/04/46,Henry Fondaand his team Burr, (later to gain great acclain as PERRY man recentlyreleased from preison. In dedicatedto radio recreations of some of of scientists tell what happenedat the MASON),was cast in the leading role. Vic anotherentry , a local school principal tries the greatestmystery and horror stories Bikini Atoll atomicbomb tests. In "Dawn" Perrin, Harry Bartell, and Jack Moyles to get the daughter"Jud y Wynn"removed from Anglo-Americanliterature .The eerie (#2) from 7/11/46, WilliamBendix gives us providedthe show with a strong support from school in retaliation for "John's" 'do voice of the series host,"The Man in a 'what it might be like" feeling when he ing cast. This series, heard on Sunday gooder' activities in the community. Black" (playedby EdwardDe Souza), was stars as a subwayconductor with a car nights for ten monthsin 1956 had a very FORDTHEATRE a not too subtle reminderto the character full of peopletrapped under the Hudson short run of 40 episodes. For two short seasons,between 10/05 /47 of 'Raymond"heard on INNERSANCTUM, River during a poweroutage . Radio Memorieshad the completerun of and 7/01/49, the Ford Motor Co. presented or to the original "Man in Black"from the FOREIGNASSIGNMENT these fine dramas. a fine anthologyof great dramasin a one early days of SUSPENSE.Many of the Jay Joslyn, known to many radio listeners FOREIGNASSIGNMENT hour format on Friday nights. During the storieswere popularclassics, but the up as "Mr. District Attorney",was featuredin Jay Joslyn, knownto many radio listeners first season, the programwas heard over beat modernmusic and sound are British the role of 'Brian Barry" a foreign corre as "Mr. District Attorney", was featured in NBC. However; the next year, it switchedt o in flavor. spondentfor the "AmericanPress" battling the role of "Brian Barry" a foreign corre CBS. The producersand directorsof the FIBBERMCGEE & MOLLY the Nazis behindenemy lines, in a short spondentfor the "AmericanPress" battling series wanted to appealto "mainstream For 21 years, between4/16/35 and lived series titled FOREIGNASSIG the Nazis behind enemylines, in a short America"with plays that would provide the 3/23/56, Jim and Marion Jordon ,one of MENT.Theprogram, produced in New lived series titled FOREIGN ASSIGN listening audiencewith the best of literature, radio's famoushusband-wife comedy York.was aired over Mutualon Saturday MENT.Theprogram , producedin New 24 25 film, stage and musicalcomedy . The high forms of contraband. In most instances, on the weekends-firston Saturdayat 7:70, Hearst newspapers.Listeners interested budget programattempted to focus on the these governments relied on the services and later Sundayat 1: 30. The scripts were in early radio drama will find these 15- vehicle,not the players--oftenonly stock of well-trained, dedicatedcustoms agents written by Louis Hazumand Victor Wein minute programst o be excellentexam companyradio actors were used. Radio to halt the flow of illegal imports& exports. gartne. Harry Frazeeand WadeArnold ples.The programs, first producedin Memorieshas a In the 1950's, an interestingprogram titled addedtheir supervisory skills to the educa the studiosof the GeneralBroadcasting fine collectionof these excellentdramas . FORBIDDENCARGO came to radio in tionalseries . Peter Robertswas the narrator, company,la ter were broadcastover the FORECAST the form of 33 syndicatedepisodes . Most and Gene & June Lockhartwere often cast Mutual network. In the summersof 1940 and 1941, CBS of the stories focusedupon the work of in leading roles. Radio Memorieshad a fine collectionof presentedan interestingon-the-air net US federal agenciesand their work com FORWARDMARCH these early dramas, first broadcast work presentations for audience reactions. bating illegal immigation& smuggling. The US military has often used radio as a during 1933 to 1935 This was a series of 'first nighters"in FOR THE LIVING promotional media. In 1952, the US Army FRONTIERTOWN which new dramas, comedy, variety and In 1950, the AmericanCancer Society , as presented a quarter-hourmusical, featuring In the 1950'sth e westernd rama was a music premierswere aired. On July 22, part of an annual fund raising appeal, Eddie Fis~er, as vocalist, accompanied by popular genre on the screen, radio and 1940 SUSPENSEwas auditioned, and a sponsoredFOR THE LIVING, a quarter the US Army Band Orchestra-underthe television. FRONTIERTOWN, a week later DUFFY'STAVERN was heard hour nuni-dramaseries that featured direction of Hugh Curry.Joseph Gigande syndicatedseries that was aired in 1952- for the first time. On later dates LEAVEIT EdwardG. Robinsonas a narrator.The was the producer/director of the series 1953, was the story of "Chad Remington", TO JEEVESand HOPALONGCASSIDY program, written and directed by Hug aired over the AFRS. a frontier lawyer in pursuit of justice in the made their successfulentr ies into radio. Chain, was noted for the many guest FREEDOM'SPEOPLE often lawless, roaring west. A characterby FLASHGORDON appearancesof screen and radio. The For many years little recognition was given the name of "CherokeeO'Bann ion" Steakand lobster make a classic combo music in the series was providedby to the contributions of African-Americansto becomes"Chad's" trus ted friend and com on the menusof many fine restaurants. Lyn Murray. our nation's progress. In 1942, the Federal panionduring the 47 episodes. Jeff However; in 1935, two of Alex Raymond's FORTLARAMIE Radio EducationCommittee syndica ted a Chandlerwas cast in the leading role dur popularcomic strip characters--FLASH RamondBurr gainedgreat acclaimfor his dramaticseries that providedexcellen t ing the first 23 chapters, and Reed Hadley GORDONand JUNGLEJIM- -became televisionrole of "Perry Mason", the mas insights into the contributionsof the during the final 24. classic radio combosas they made their ter defense attorney.However; Mr . Burr "AmericanNegro " in the areas of: arts, Radio Memorieshas the completeseries way from the SundayComic Weekly sup startedhis radio career in the role of "Lee music, thenter, science, sports, industry, in its fine r:ol/ection. plementof the Hearst newspapersto Quince', Captainof Cavalryin the west educationand military service. Ambrose becomequarter-hour adventure serials ern drama, FORTLARAMIE. Caliver was the program supervisorfor the on the Mutualnetwork . On Saturday Unfortunately, series written by lrve Tunick. Manyof the THETIME TO 4/27/35.the first weekly episode in the this well-craftedseries only had a run of musiccompositions were by Charles L. ~ interplanetaryadventures of FLASHGOR 40 episodes, betweenJanuary 22 and Cook. Several organizationsprov ided TUNEIN ON DON was aired, starring Gale Gordonin October28, 1956.The program,aired orchestraand choir partipants. Frank Wilson over CBS on Sundaynights , is also the title role. As the series progressed, sci was the narrator. & ence fiction fans were able the follow rememberedfor its strong supporting cast FRONTPAGE DRAMA wm~~1~1}mm exploits of "Flash", "Dale Arden"and "Dr. of: Vic Perrin, Harry Bartel, & Jack Several Sundaysupplements to leading Zaroff' on a daily basis until 2/06/36. Moyles. newspapersused quarter-hourradio dramas RadioMemories has a fine collectionof FORTY MILLION to help increasecircu lation by TODAY these classic sci-ti serial dramasfor your In the winterof 1952,the Health Information presentingto a listening audienceshort sto WCKY listeningpleasure . Foundation syndicateda series of sustain ries that were about to appear in print. For fi:30-7 P. M. FORBIDDENCARGO ing documentry dramasthat depicted 20 years, between1933 & 1953, FRONT Since the beginningof civilization, govern someof the health and welfareprob lems PAGEDRAMA recreated stories that were BROUGHT '10 YOU BY THI: #WAKER$ 01' ments aroundthe world have sought to facing adults and children in Post-War to appear in next Sunday'sissue of the stop smugglersand their traffic in various America. The half hour programwas aired 'AmericanWeekly' a supplementto all HINDSHOMEY &ALMOND CREAM 26 27 RADIOMEMORIES total collectionis now available C04222 02/12/56# 4 WomanAt Horse C00732 05/23/48#34 A Star Is Born Creek throughAUDIO CLASSICS ARCHIVE ®. Makechecks C00733 05/30/48#35 Laura 02/19/56# 5 Boredom payableto Audio Classics®.PO Box 347Howell,Ml C00734 06/06/48#36 Michael& Mary C04223 02/26/56# 6 Captain'sWidow 48844-0347(517) 545-7577Telephone/ Fax C00735 06/13/48#37 My Sister Eileen 03/04/56# 7 The Shavetail C00736 06/20/48#38 The Late $3.50 pertape$5.00 shipping C04224 03/11/56# 8 Hattie Pelfrey ChristopherBean 03/18/56 # 9 The BeasleyGirls C00737 06/27/48#39 Arrowsmith C04225 03/25/56#10 The Coward C00738 03/04/49#18 The Hom Blows FBI IN PEACE & WAR C0133103/07/39 # 195 The Sandwich 04/01/56#11 The Lost Child At Midnight C04488 09/15/49State vs. JamesO'Dell Parlor C04226 04/15/56#12 StagecoachStop C19671 04/01/49#65 WutheringHe ights 02/23/50Criminal Proposition 03/14/39# 196 Losing Uppington's 04/22/56#13 The New Recruit FRONTIERTOWN C04489 08/02/51Unfinished Business Diamond C04227 04/29/56#14 The Capture C01894 09/26/52# 1 ReturnTo Dos Rios 08/07/52The Fence C01332 03/21/39# 197 Fibber Going Bald 05/06/56# 15 NeverThe Twain 10/03/52 # 2 His NameIs C04490 06/10/53The TravelingMan 03/28/39# 198 InheritsYacht C04228 05/13/56 #16 War John Smith 07/04/58Retiremeni Plan C01333 04/04/39# 199 AntiqueFurniture Correspondent C01895 10/10/52# 3 Tod Ford C14448 DoublePlay 04/11/39# 200 McGeeThe 05/20/56#17 Gold 10/17/52# 4 Marie The Silver Pearl Mailman C04229 05/27/56#18 The Sergeant's C01896 10/24/52# 5 The Poisoned C04491 The Eighty GrandExit C01334 04/18/39# 201 Molly Wants Baby Waterhole $25,000Bond A Budget 06/03/56#19 Don't Kick 10/31/52 # 6 Emily Bracket C04492 The Target 04/25/39# 202 McGeeGets My Horse C01897 11/07/52# 7 The SeminoleStrip The ScientificTouch Glasses C04230 06/10/56#20 The YoungTrooper 11/14/52# 8 The ChavezFamily C04493 The Good Boy C01335 05/16/39# 205 Zither Lesson 06/17/56 #21 The Winter Soldier C01898 11/21/52 # 9 The OpeningOf The SeriousType 05/23/39# 206 Stork-Parrott C04231 06/24/56#22 The LovingCup Tioga Reserve C04494 RoomFor Improvement Mix-Up 07/01/56#23 Trooper's Widow 11/28/52#10 DeathAnd Taxes The Windfall C0133605/30/39 # 207 EscapedConvicts FORDTHEATRE C01899 12/05/52#11 SixgunJustice C04495 The Execuiive Type 06/06/39# 208 McGeeThe C00718 10/05/47# 1 A Connecticut 12/12/52#12 Return Of The The SmokeRing Wrestler YankeeIn King Arthur's Court Badmen C04496 The Royal Treatment C01337 06/13/39# 209 Newspaper C00719 11/02/47# 5Ah, Wilderness C01900 12/19/52# 13 The Valley Of DumbLuck Advice Column C00720 11/16/47# 7 CarmenJones Lawless Men C05577 ChaplainJames 06/20/39# 210 Fibber's C00721 12/21/47#12 The Man Who 12/26/52#14 Guns Of Wrath FIBBERM cGEE & MOLLY(CD's) Toothache Played God C01901 01/02/53#15 Her Name Is C22386 01/24/39#189 Lost Collar Button C01338 09/05/39# 212 McGee'sFish Fry C00722 12/28/47#13 Father Dear Father Burbon Kate (C-90) 11/12/40 #261 McGee'sBlack Eye 09/12/39# 213 ElopementOn C00723 01/04/48#14 The AdventureOf 01/09/53#16 Trouble Is 11/19/40#262 Trip To See 15th WeddingAnniversary The Bad Boy His Target (A.KA The Railroad, Uncle Dennis C01339 09/19/39# 214 Newspaper C00724 01/11/48# 15 Storm In A Tea Cup Dam, And The WaterWorks Or C10632 01/31/39 #190 Major McGee Columnist C00725 01/18/48 #16 Girl Crazy Where'sLulu) 02/07/39#191 WindowShade 09/26/39# 215 Fibber Too Ill C00726 02/01/48#18 The Green C01902 01/16/53 #17 Land Grab Problems FORTLARAMIE Pastuers 01/23/53#18 The Jailbird C01329 02/07/39# 191 Faulty Window C04220 07/25/55Audition Programw/ C00727 02/08/48# 19 Abe Lincoln Rangers Shade John Dehner Of Illinois C01903 01/30/53# 19 Five Gun Final 02/14/39# 192 Out Of Coal 01/22/56# 1 Playing Indian C00728 03/23/48#25 It's A Gift 02/06/53#20 Valley Of The (SnowedIn) C04221 01/29/56# 2 Boatwright'sStory C00729 04/18/48#29 The Silver Cord Varments C0133002/21 /39 # 193 McGeeAfter 02/04/56# 3 SquawMan C00730 05/09/48#32 The Front Page Dinner Speech C00731 05/16/48#33 CounselorAt Law 02/28/39# MouseIn The House 28 29 FRONT PAGEDR AMA C20708 09/12/35#125 Royal Lover GI JOURNAL C16036 #31 Duffy's Tavern C16277 11/03/33#28 Nine Striking 09/19/35#126 Happiness C23172 #40 Jack Carson The Hall of Fantasy Beauties Forever #41 Bing Crosby C16037 #32 Abbott & Costello 11/12/33 #29 My Life of Crime 09/26/35#127 Pony Boy C23173 #42 Bob Hope Cavalcadeof America 11/19/33#30 Switchboard 10/03/35#128 Black Gold #55 Jack Carson C16038 #33TheGreatGildersleeve Secrets C20709 10/10/35#129 Spanish Holiday C23174 #58 Jack Carson Nightwatch 11/26/33#3 1 Retribution 10/17/35# 130 Practically #61 Abbott & Costello C16178 12/03/33#32 A Doctors Love Romantic C23175 #65 Edgar Bergen RENTAL LIBRARY 12/10/33#33 The Sword of Fate 10/24/35#131 The Magic #71 Robert Benchly 'The GoldenAge of Radio" may be over, 12/17/33#34 The Night Crystal GOLDENAGE OF RADIO THEATRE but they are not forgottenand are collect able. Youcan join our rental library, 12/24/33#35 The Christmas 10/31/35#132 Private C07103 # 1 Fibber McGee& Molly X Minus One receive a catalog and can again hear Eve Ghost Investigator those favorite forgottenprograms from the C16179 12/31/33#36 The Broken Coin GANG BUSTERS C06948 # 3 Duffy's Tavern past. If you are youngerand neverheard 01/07/34 #37 The Best Dressed C06044 The Twenty-Four Hour Twins Hall Of Fantasy the fascinatingradi o broadcastw orld of 01/14/34#38 The Devil's The Red Hot Readers C06949 # 4 Abbott & Costello drama,comedy, westerns, and science Daughter C06045 The Case Of John K. Giles CavalcadeOf America fiction, you can now discoverand collect 01/21/34 #38 Pawn Of The Case Of The Throneberry C06950 # 5 The Great Gildersleeve these programs. We offer the best sound Nightwatch ing programson cassettesthat you can Circumstance Brothers listen to at home or on the go. Listen on C06951 # 6 The Aldrich Family C16180 01/28/34#40 Romanoff C06046 The RumboldVault Robbery your Walkmanor your automobile'scas Romance The ParkAvenue Pilferers NBC Short Story sette deck and let talk radio be a thing of 02/04/34 #41 The Silver Siren C06047 The New York Narcotics King C07042 # 8 Fibber McGee& Molly the past. Drive time wilt be more 02/11/34#42 Masquerade The CaseOf Fierst-Lewis X MinusOne enjoyable Mystery C06048 The Case Of Biltanski-Tiltotson C07043 # 9 You Bet YourLife QUA LITY/COS T 02/18/34#43 The Fatal Party The Supersonic Safecrackers Nightbeat All cassette programs in this catalog are of superior sound. We will offer C20453 05/24/35#109 PromisedBride C06049 The TennesseeValley Killer C15921 #21 The Life of Riley each series in The Man Called X complete listing of 05/31/35#110 Thief Of Police The Case Of The Date future editions of our rental catalog, 06/07/35#111 Public;ty With Dea~1 C15922 #22 Fibber McGee& Molly including programs that may contain 06/14/35 #112 Released C06050 The Three Safecrackers X Minus One some sound problems for those C20705 06/20/35#113 Shipmates The CostumeKiller C15923 #23 You Bet Your Life advance collectors that would like to 06/27/35#114 Oasis Of Love C06051 The AlcatrazPrison Riot Nightbeat include all programs available, pro with be 07/04/35#115 Added Attraction The New JerseyTrio C15924 #24 Duffy's Tavern grams sound problems will The Hall of Fantasy clearly marked with an astensk. For 07/11/35#116 StrangeJourney C06052 The MetropolitanMotor Mob now, however, you can receive a C20706 07/18/35#117 Right Guy The Golf CourseMurder C15925 #25 Abbott & CostelloShow complete listing of your favorite 07/25/35#118 The Werewolf C16082 1940'sAppointment With Death CavalcadeOf America series by writing to RADIO MEMO 08/01/35#1 19 Grand Mission 1940'sThe Case Of the Jersey C15926 #26 The Great Gildersleeve RIES and request such listings. For 08/08/35#120 Stowaway ButcherBandits Nightwatch the cassettes listed in this catalog, you will find nothing but the most C20707 08/15/35#121 Revenge C06053 11/01/40The Case Of The C15927 #27 The Aldrich Family favorable sound, and here is the best 08/22/35#122 Beauty Ape Bandit NBC Short Story information, price. Each cassette C15928 #28 The Life Of Riley 08/29/35 #123 Freedom 10/23/42The Case Of The rents for just $1.00 each plus s/h. 09/05/35#124 The Ghost GhostlyPrisoners The Man Called X Write today for more detailed infor Painter C06054 06/09/44The Case Of The C15929 #29 Fibber McGee& Molly mation to RADIO MEMORIES. UnknownK ilters X Minus One 00/00/44Th e Case Of The C15930 #30 You Bet Your Life Visit our web site NickelAnd Dime Bandits Nightbeat www.radiomemories.com 30 31