October 26, 2015 New Business 7-d 1 of 17

EXECUTIVE SUMMARY

Recommendation to approve the contract for Tourism Division media monitoring services to Cision/Vocus, Inc., and make a finding that this action promotes tourism. ______

OBJECTIVE: Approval of staff selection of vendor for Tourism Division media monitoring services.

CONSIDERATIONS: The Tourism Division, operating as the Naples, Marco Island, Everglades Convention and Visitors Bureau (CVB), conducted a comparative analysis of companies that provide media monitoring services to determine the best mix of services provided by each vendor. Media monitoring is a highly specialized service that is only provided by a handful of companies nationwide. This is a very important tool for the Tourism Division Public Relations staff to analyze the output of print, online, broadcast and social media editorial coverage of tourism activities in our community. The monitoring service entails evaluating, reporting and republishing, with permission, the promotional efforts of the destination world-wide.

The Tourism Division has ascertained that each of the companies offering media monitoring services provide a slightly different mix of features. Based on a due diligence effort, Tourism staff identified three vendors that most closely align with the staff developed scope of services. The top three qualified firms were asked to submit quotes and to provide a demonstration of their services for staff review. The quotes received had a wide range of cost for the services, along with varying options. Two of the service providers could not provide monthly or quarterly billing options as requested by staff. Cision/Vocus, Inc. was able to accept monthly/quarterly payments and its services are able to meet the needs of the CVB.

The attached documents contain the scope of services and spreadsheet summarizing the quotes obtained from three providers of these services. After review of each firm’s qualifications, staff recommends Cision/Vocus, Inc. as the most capable firm to deliver all of the required media monitoring services at the best cost to Collier County.

The quote from Cision/Vocus, Inc, is summarized below: PLAN SERVICES Quantity Services Ordered Service Term 1 Standard Media Database: (includes up to 5,000 emails) 12 month(s) 1 Additional Concurrent User (s) 12 month(s) CONNECT SERVICES Quantity Services Ordered Service Term 1 3 Pack PRWeb Advance Releases 12 Month(s) MONITORING SERVICES Quantity Services Ordered Service Term 1 News On-Demand: Online & LexisNexis Print Monitoring N. America 12 Month(s) 1 News On-Demand Royalty Fee 12 Month(s) 1 Social Media Monitoring: Up to 120,000 results per year 12 Month(s) 1 News On-Demand: Upgrade to International monitoring 12 Months(s)

October 26, 2015 New Business 7-d 2 of 17

Agreement Amount Price Total agreement amount $20,000.00 Discount ($6,042.50) Total Discounted Agreement Amount $14,047.50

Staff recommends award of this contract to Cision/Vocus, Inc. Contract will be executed in compliance with the Purchasing Ordinance.

FISCAL IMPACT: The annual cost to Collier County is projected to be up to $14,047.50 and is included in the approved FY 16 Tourism Budget. This item will be reviewed by the Tourist Development Council (TDC) at their October 26, 2015 meeting.

GROWTH MANAGEMENT IMPACT: There is not impact to the Growth Management Plan with this action.

LEGAL CONSIDERATIONS: This item has been approved as to form and legality and requires majority vote for approval. - CMG

RECOMMENDATION: That the Board of County Commissioners approves the contract for Tourism Division media monitoring services to Cision/Vocus, Inc., and make a finding that this action promotes tourism.

Prepared by: Jack Wert, Tourism Director

Attachments: Agreement, Scope of Services, Spreadsheet

October 26, 2015 New Business 7-d 3 of 17 Media Monitoring & Database Service Types Comparison OVERVIEW PRODUCT OFFERING PRICING DIFFERENCES PAYMENT TERMS Meltwater Meltwater is the global leader in online media intelligence. We help Product offering: keywords, US news sources, News Media Monitoring: $6,000 / US only, not global Upfront one time Contact: Hana Hoehn over 23,000 clients globally with their media efforts. Our product twitter, facebook youtube, 10 users, email alerts, 12 months Statistics: $5,000 coverage; Language payment Phone: 404-220-7127 suite allows clients to monitor, distribute, publicize and analyze ability to share articles via Twitter and Facebook, /12 months Email: business critical information posted online, in both mainstream Training, stasticics, keyword analysis, Source Media Contact Database: $5,000 processing technology [email protected] media and social media, as well as build media contact lists to assist readership, unique visitors and page views, media /12 months Price for 12 months allows users to find who with press outreach. Founded in Norway in 2001 we have grown to contact database, press release distribution. of full service (Full) $16,000 has been writing about more than 57 offices in , North America, , and specific topics. . Meltwater News is fully owned by its founders and employees.

Cision Cision is a leading global media intelligence company, serving the Product offering: Standard Package Include North $17,595 total for 12 months. US only, global coverage is Purchase Order. Contact: Justin Tankersley complete workflow of today’s communications, social media and American Media database, Online and print news $8,100 basic + $4,995 available as an upgrade, Quartly installments Phone: 301-479-1426 content marketing professionals. By offering the industry’s most montioring, customizable daily emails new alerts, International Coverage + $2,400 Email: [email protected] comprehensive PR and social software, rich analytics and a Global Charts and analytics. Advanced package includes news on demand + 1050 X 2 extra cost. Provides story $3,511.88 Insights team, Cision enables clients to improve their marketing and social news monitoring, campaign and project additional users ***amended pitching tips to users. strengthen data-driven decision making. Cision also represents the management, HARO premium access, powerful price offer $14,047.50 - please see Search function not as Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact analyics and benchmarking tools. Premium package quote robust as other vendors. brands. Headquartered in Chicago, Cision has over 100,000 includes centralized collateral managment, global Licenses for each user customers worldwide and maintains offices in Canada, U.K., France, media database and monitoring, phone and email Germany, Portugal, Sweden, Finland and China. Follow Cision on support. http://www.cision.com/us/pr- needs to be purchased Twitter @Cision. software/ separately.

IQ Media iQ Media has revolutionized the way organizations work with Product offering: media monitoring and media Total price (with multiple US and Global coverage. Upfront one time Contact: Drew McCloskey broadcast TV, radio, online intellgence for online news, social media, twitter, incentives***) $14,625 - for 14 The benefit of this service payment Phone: 267-898-0692 news, and social media. Our product, cliQ, empowers customers to blogs, forums, and broadcast television, including months. Email: move beyond media discovery ad hoc serch technology. Executive level is the [email protected] monitoring, proactively leveraging media content to drive topline snapshot of your media footprint, dashboard technology/platform, revenue and further their enable you to move data inoto actionable ability to capture and strategic communications goals. information. Feeds and stores all of the contented repurpose high quality What’s different about cliQ? We provide an Optimized Media Cloud collected from the platform indexed based on save broadcast (US and global with more media than keywords. ability to generate multiple reports. any other source. We deliver lightning-fast searches with your Unlimited storage of broadcast assets, organzie media). Ability to monitor keywords highlighted and clips into folders where content can be retrived at a social media is superior. pre-synchronized to high quality video. later time. Email content direct from library, or Database, content library, create report, industry first broadcast archiving archive functions and containing unpurged, unlimited access to over 12 million hours of broadcast. journalist follow-up.

RECOMMENDATION: IQ Media for its ability to repurpose broadcast (US and global media); database, content and archive library functions; ad hoc search; dashboard to tack and ***Document amendments noted in Green entered on date: 10/16/2015 October 26, 2015 New Business 7-d 4 of 17 October 26, 2015 New Business 7-d 5 of 17 October 26, 2015 New Business 7-d 6 of 17 October 26, 2015 New Business 7-d 7 of 17 October 26, 2015 New Business 7-d 8 of 17 October 26, 2015 New Business 7-d 9 of 17 October 26, 2015 New Business 7-d 10 of 17 October 26, 2015 New Business 7-d 11 of 17 October 26, 2015 New Business 7-d 12 of 17 October 26, 2015 New Business 7-d 13 of 17 October 26, 2015 New Business 7-d 14 of 17 October 26, 2015 New Business 7-d 15 of 17 October 26, 2015 New Business 7-d 16 of 17 October 26, 2015 New Business 7-d 17 of 17