Conference Agenda, Sessions and Floor Plans

Winning at WPC is easier than ever! By completing WPC evaluations, you are automatically entered to win the daily grand prize drawing for the luxury vacation of a lifetime. No limit to how many entries you can earn. Not to mention, you also have a chance to win a prize instantly! To play, complete your Keynote, Breakout, Interactive Session, Solution Innovation Center or Connect evaluations at any CommNet station, the Partner Network Booth, or from your own PC or mobile device. Just log onto www.digitalwpc.com and click on the WPC Contest logo. Orrin Klopper CEO Netsurit Connect with WPC MPN Partner since 1999 MidMarket Twitter: www.twitter.com/wpcla Hashtags: #WPC11 #mspartner Facebook: www.facebook.com/wpc WPC : www.digitalwpc.com

Winning Together. Conference Agenda, Sessions and Floor Plans

Winning at WPC is easier than ever! By completing WPC evaluations, you are automatically entered to win the daily grand prize drawing for the luxury vacation of a lifetime. No limit to how many entries you can earn. Not to mention, you also have a chance to win a prize instantly! To play, complete your Keynote, Breakout, Interactive Session, Solution Innovation Center or Connect evaluations at any CommNet station, the Microsoft Partner Network Booth, or from your own PC or mobile device. Just log onto www.digitalwpc.com and click on the WPC Contest logo. Ro KolakowskiKolakowski CEO 6th Streetreet ConsultingConsulting MPN Partnerartner ssinceince 2006 Connect with WPC SharePoint Twitter: www.twitter.com/wpcla Hashtags: #WPC11 #mspartner Facebook: www.facebook.com/wpc WPC Website: www.digitalwpc.com

Winning Together. Agenda & Sessions

Tracks Sessions are coded by their Track, as shown in the key below: Time Code Title Location AP Application Platform EM Emerging Markets SAL Sales Excellence Monday, July 11 continued BL Business Leadership EP Enterprise Partner SAM Software Asset Management 3:00pm – 4:00pm Breakout Sessions & Interactive Discussions LACC/JW Marriott BP Business Productivity IND Industry Partner SC Server & Cloud BL01 How To Prepare Now for the 2020 Workplace JW Diamond 5-10 CHP Cloud Hosting Providers ISV Independent Software Vendor SD Software Development CLD Cloud Services LAR Large Account Reseller SI System Integrator & Services BL04 IDC Cloud Partner Blueprint: Transition your Business Model to the Cloud LACC 153AB CME Communications Sector LS Learning Solutions SMB Small & Medium Business CHP02 Why a Strong SQL Server Offering Is Critical to your Cloud Business „ LACC518 Media & Entertainment MAS Mobile App Shootout TEL Telco & Managed Services CLD03 Make $$$ in the Cloud with Managed Services „ „ „ LACC 411 CT Communications Sector MKT Marketing US Partner Telecommunications PS Public Sector WEB Web Development DF01 A More Natural Future LACC Concourse Hall 151/152 DF Designing the Future REG Regional WIN Windows® DIS01 Profi t and Revenue Engine: OEM through Distribution LACC 502B DIS Distributor RES Reseller WP Windows® Phone DYN Microsoft® Dynamics® DYN01 Microsoft Online Services: the Total Package „ „ LACC 409B DYN02 Driving a Winning ERP Strategy Together „ „ LACC 408B Microsoft Business Models and Hot Topics DYN08i Capitalize Your Customer Care Business „ LACC 410 INT Hosted Services Training Organization/ Hot Topics: DYN12 Channel Consolidation: Buy, Be Bought, Cooperate or Grow Organically „ „ LACC 409A Independent Software Vendor Learning Solution Cloud Reseller Winning Against the DYN13i Measure, Manage and Improve: Learn How a Best-in-Class Microsoft Collaboration Solution Developed on the Microsoft Stack Will Provide the Mobility Web Design/Development Competition Operational Effi ciency You Desire! „ LACC 410 INT Systems Integrator/Services Microsoft Partner Network DYN17 Microsoft Dynamics Cloud Opportunity: What’s In It for You? „ „ „ LACC 408A ISV01 Cloud Strategy for ISVs: An Economic View „ JW Gold 2 ISV02 Embracing the Cloud: Leveraging Windows Azure to Evolve Your ISV Business „ JW Gold 3 WPC Core Venues are the Los Angeles Convention Center (LACC), JW Marriott (JW), and Staples Center. ISV03i Consumer Technology for Business ISVs „ JW Atrium 1 INT Interactive Sessions are denoted by an “i” after the session code. ISV06 Lessons from Startup ISVs „ JW Olympic 3 ISV13 “Denali”: A Game Changer Engine for ISVs „ JW Gold 1 Time Code Title Location ISV14i The ISV Opportunity with Business Solutions from Microsoft Dynamics „ „ JW Olympic 1 INT Sunday, July 10 LS02 Driving Business through Microsoft Relationships „ LACC Petree Hall D 8:00am – 8:00pm Registration LACC South Lobby MKT01 The New Rules of Marketing and PR JW Platinum 10:00am – 5:00pm Networking/WPC Connect Hours LACC West Hall B RES01 The Business Forecast: How Resellers Thrive When the Cloud Rolls In LACC 502A 2:30pm – 4:00pm Day of Giving Volunteer Activities LACC Gilbert Lindsay Park RES02 The Inside Sales Engine: The “Must Haves” and Solution Evolution „ LACC 501BC 5:00pm – 6:30pm WPC 2011 Day of Giving Welcome Reception LACC Gilbert Lindsay Park SAL01 How to Write a Killer Executive Summary JW Diamond 1-4 SD01 Building for the Future: How to Benefi t from Custom Development Monday, July 11 on the Microsoft Platform „ „ LACC 150B SD03i Boost Your Application Performance with Parallel Programming „ „ „ LACC 153C INT Daily Overview SI01 Solution Incentive Program (SIP) Uncensored „ LACC 402A 6:30am – 7:30pm Registration LACC South Lobby 7:00am – 8:30am Breakfast LACC West Hall A SI02 Confessions of a VMware Partner Executive: What Keeps Them Up at Night „ LACC 404AB 9:00am – 11:30am Vision Keynote Staples Center SI03 Confessions of a Cisco Partner Executive: What Keeps Them Up at Night „ LACC 405 VIS02 Microsoft Vision Staples Center SI04 Confessions of an Oracle Partner Executive: What Keeps Them Up at Night „ LACC 406AB 11:30am – 2:30pm Lunch LACC West Hall A SI05 Windows 7: Profi tability Outside of the Box – 11:30am – 5:30pm Solution Innovation Center (Expo) LACC South Hall More Partners Making More Money „ LACC 403B 11:30am – 5:30pm Regional Lounge Hours LACC South Hall SI11i Delivering Windows Embedded Device Solutions „ LACC 402B INT 12:00pm – 6:00pm Networking/WPC Connect Hours LACC West Hall B SI12i Azure™ and the SI Partner „ LACC 402B INT 1:30pm – 2:30pm Business Model Value Keynotes LACC/JW Marriott TEL02 Moving Productivity Applications to the Cloud „ LACC 511BC 3:00pm – 5:30pm Breakout Sessions & Interactive Discussions LACC/JW Marriott WEB01 Panel Session: Development on the Microsoft Web Platform in an 6:00pm – 7:30pm Solution Innovation Center (Expo) Reception LACC South Hall Open Source Ecosystem „ „ „ JW Gold 4 Session Schedule WEB03i Transforming Your Ideas into Reality with a SketchFlow Prototype „ JW Olympic 2 INT 1:30pm – 2:30pm Business Model Value Keynotes LACC/JW Marriott WEB07 Build New Revenue Streams by Helping Your Clients Market the You’ve Built for Them JW Atrium 3 CHPVK Beyond the Hype: Connecting Hosting and Telco Service Provider Partners with Cloud Opportunities „ JW Diamond 5-10 3:15pm – 3:45pm DISVK The Vision for Distribution in FY12 LACC 502B LAR03 Channel Incentives LACC 515AB DYNBMVK The Microsoft Dynamics Partner Opportunity – 4:00pm – 5:00pm Back to : Specialize, Win, Grow „ „ „ LACC Concourse Hall 151/152 DIS02 Unleashing the Power of Distribution for Cloud Services LACC 502B ISVVK ISVs Leading the Shift to the Cloud „ JW Platinum 4:00pm – 5:30pm LARVK Licensing FY12 Priorities LACC 515AB LAR04 Area Leads – Local Updates LACC 515AB LSVK Inspired Learning for a Skills-Driven Economy „ LACC Petree Hall D 4:30pm – 5:30pm Breakout Sessions & Interactive Discussions LACC/JW Marriott RESVK The Reseller Opportunity: Growth Potential in a BL02 Reading the Tea Leaves: Industry Trends and Building Your Competitive Edge JW Diamond 1-4 Changing Environment „ „ LACC 502A BL05 How To Prepare Now for the 2020 Workplace JW Diamond 5-10 SIVK Solution Partners and Microsoft, Your Long Term Business Decision: Being What’s Next Together „ JW Diamond 1-4 BP13R Lync: Targeting Customers and Competing to Win LACC 503 WEBVK Get Inspired with the Microsoft Web Platform „ „ „ JW Gold 3 BSP03 Selling What’s Next – Hot Enterprise Applications from Cool Companies „ „ LACC 407 2:00pm – 2:30pm CHP03 Accelerate Your Web Hosting Business – Insights and Best Practices „ „ LACC518 LAR01 Accelerating Licensing Opportunities LACC 515AB CLD02 Ten Things VARs can do to be Successful in Online Services „ LACC 403A 2:30pm –3:15pm CLD12 How to Build a Successful Online Marketing and Sales Engine „ LACC 411 LAR02 LAR Evolution - Calls to Action LACC 515AB DF02 The Future of Social LACC 153AB DF03 Microsoft® Surface 2.0 – It’s All NUI (Natural User Interface) LACC Concourse Hall 151/152 DIS02 Unleashing the Power of Distribution for Cloud Services LACC 502B DYN04 Optimizing Your Microsoft Dynamics Existing Customer Business „ „ LACC 409A DYN05 Winning Today! Driving Growth for Microsoft Dynamics ERP in SMB „ „ „ LACC 408B DYN10 Driving Success with Microsoft Dynamics CRM „ „ „ LACC 408A DYN11 Driving for Vertical Results in Alignment with Microsoft Dynamics „ „ LACC 409B

2 3 Agenda & Sessions

Time Code Title Location Time Code Title Location Monday, July 11 continued Tuesday, July 12 continued DYN19i Microsoft Dynamics AX 2012 in the Public Sector „ „ LACC 410 INT 1:30pm – 2:30pm Solution Value Keynotes Repeats, Breakout Sessions & Interactive Discussions LACC/JW Marriott DYN27 ERP + CRM + Outlook = Business Productivity Nirvana „ „ „ „ LACC 150C BP02 Get More from SharePoint 2010 „ „ LACC 402A ISV05 Windows Azure and its Competitors: Comparing Cloud Platforms „ JW Gold 1 BP03 Going Big with Lync™: Delivering a New, Connected Experience LACC 403A ISV07i Panel Discussion: Moving from Software to SaaS „ JW Atrium 1 INT BP04 Dollars, Euros or Yen: How Microsoft® Exchange Brings You Growth Opportunities ISV09i Solution Incentives for ISVs „ JW Olympic 1 INT from On-Premise to the Cloud LACC 404AB ISV10 Monetizing the Cloud: ISV Best Practices „ JW Gold 2 BP05 Seizing the Corporate Accounts (250-1,000 PCs) Opportunity with Windows 7, Microsoft® Offi ce 2010 and the Cloud LACC 405 ISV11 Building Effective Channels for Cloud Solutions „ JW Gold 3 BP06i Offi ce in Education: The Evolution of Live@edu and ISV12 The Business Productivity Opportunity for ISVs „ JW Olympic 3 Offi ce 365 for Education LACC 501A INT LS03 Train and Certify What’s Next „ LACC Petree Hall D BP07 Using Microsoft® Visio® and Visio Services to MKT02 The New Rules of Marketing and PR JW Platinum Differentiate SharePoint and BI Solutions „ „ LACC 503 RES03 The Virtualization Opportunity: The Art of Selling in Midmarket „ „ LACC 501BC BP16i SAP and Microsoft: Run Your Customer Environments Better with Duet Enterprise „ LACC 511A INT RES04 Profi table Partnerships: Finding Your Circle of Trust „ LACC 502A BPVKR The Future of Productivity JW Platinum SD02 Using Visual Studio® 2010 Application Lifecycle Management to Differentiate and Grow Your Business „ LACC 150B CHP01 Hyper-V Cloud: Building and Managing Enterprise-Ready Public and Private Clouds „ LACC 511BC SD04i An Overview of SharePoint® Development: From Zero to Hero in 60 Minutes „ „ LACC 153C INT CLD04 Partnering with Microsoft in the Cloud „ „ „ „ „ „ „ LACC 502B SI06 Solution Incentive Program (SIP) Uncensored (repeat) „ LACC 402A CLD05 Cloud Ascent: Learn How to Evolve Your ISV Business with Windows Azure „ „ LACC 411 SI07 Private Cloud - the Transformation Opportunity Ahead of Us „ LACC 404AB DYN06 Deep Dive into Microsoft Dynamics AX 2012 „ „ LACC 408B SI08 How Does Microsoft Measure SI Partners and Their Impact? „ LACC 405 DYN14 Social Media Strategies with Microsoft Dynamics „ LACC 409A SI09 SI Partner Business Models: Getting to the Cloud „ LACC 406AB DYN15 Winning in Manufacturing Verticals „ LACC 409B SI10 Visualocity: Stop Presenting Your Solutions and Missing the Mark! „ LACC 403B DYN16i Getting the Most Out of Your Partner Service Plans „ „ LACC 410 INT SI14i Get More Value From Your Microsoft DYN26 Microsoft Dynamics ERP in the Cloud „ „ LACC 408A Competencies! „ „ „ „ „ „ LACC 402B INT DYNVKR Be Dynamic: Opportunities for Growth with Microsoft Dynamics LACC Concourse Hall 151/152 SI15i Managing and Securing Environments with Confi guration Manager 2012 „ LACC 501A INT LS05i Certifi cation Unplugged: The Evolution of the Microsoft Certifi ed TEL04 Winning Against the Competition: Choosing the Best Email Solution Technology Specialist and IT Professional Certifi cations „ „ „ „ „ JW Olympic 2 INT for Your Customers and Beating Google and VMware Zimbra „ LACC 511BC SC01 High Performance Computing – How to Sell to Customers WEB04i High Impact Business Apps: The Customer Advantage of Great UX „ JW Olympic 2 INT of All Sizes and Earn More LACC 501BC WEB05 Improve Business Performance with Right Technology Investments „ JW Gold 4 SC06 What’s New on Windows Azure „ „ „ LACC 502A WEB06 Don’t Build it from Scratch! Why Using Open Source CMS Apps Makes Sense „ JW Atrium 3 SCVKR Realizing Your Opportunity in the Cloud JW Diamond 1-4 5:00pm – 6:00pm TEL05 Moving Information Workers to the Cloud „ LACC 518 DIS03 Competing To Win Through Distribution LACC 502B WIN02 Create New Business Opportunities with Windows Intune LACC 407 6:00pm – 7:30pm Solution Innovation Center (Expo) Reception LACC South Hall WIN09i Consumerization of IT: Windows Devices in the Workplace LACC 402B INT WIN13i Windows Licensing and Business Opportunities LACC 402B INT WINVKR Enabling Today’s Flexible Work Styles LACC Petree Hall D Tuesday, July 12 WP06 Windows Phone in the Enterprise „ „ „ „ JW Gold 1 WP10i Enterprise Mobility: When to Target Windows Embedded Handheld 6.5 Daily Overview versus Windows Phone 7.0 JW Atrium 1 INT 6:30am – 6:00pm Registration LACC South Lobby WPVKR Seizing the Business Mobility Opportunity with Windows Phone „ „ „ „ JW Diamond 5-10 7:00am – 8:30am Breakfast LACC West Hall A 3:00pm – 4:00pm Breakout Sessions & Interactive Discussions LACC/JW Marriott 9:00am – 11:30am Vision Keynotes Staples Center BP08 Opportunities in the Cloud with SharePoint Online and Offi ce 365 „ LACC 503 VIS03 Winning with the Cloud Staples Center BP09 Transitioning Customers of All Sizes From On-Premise Solutions VIS04 A World of Smart Devices Staples Center to Microsoft Cloud Services LACC 405 11:30am – 2:30pm Lunch LACC West Hall A BP10 SharePoint Partners – Grow Your Business with Microsoft Project 2010 LACC 402A 11:30am – 5:30pm Networking/WPC Connect Hours LACC West Hall B BP11 How to Leverage the Funded Offi ce Deployment Programs 11:30am – 5:30pm Solution Innovation Center (Expo) LACC South Hall for Corporate Accounts (250-1,000 PCs) LACC 403A 11:30am – 5:30pm Regional Lounge Hours LACC South Hall BP12 Microsoft Offi ce 365 Partner Launch JW Platinum 12:00pm – 1:00pm Solution Value Keynotes LACC/JW Marriott BP13i Lync: Targeting Customers and Competing to Win LACC 501A INT 1:30pm – 5:30pm Solution Value Keynotes Repeats, BP14 Exchange vs. Google and Zimbra – How to Beat the Breakout Sessions & Interactive Discussions LACC/JW Marriott Competition (interactive discussion) LACC 404AB Session Schedule BP15i Best Practices in SharePoint Deployment and Adoption „ LACC 511A INT 12:00pm – 1:00pm Solution Value Keynotes LACC/JW Marriott CHP05 Succeeding with Windows Web Hosting in an Open Source World „ „ LACC 518 BPVK The Future of Productivity JW Platinum CHP10 Building a New Managed Desktop Service „ LACC 511BC DYNVK Be Dynamic: Opportunities for Growth CLD06 „ „ „ „ „ „ „ „ with Microsoft Dynamics „ „ „ „ LACC Concourse Hall 151/152 Microsoft Executives “Unplugged” LACC 411 CLD07 SCVK Realizing Your Opportunity in the Cloud JW Diamond 1-4 Cloud Ascent: Learn How to Evolve Your SI Business with the Windows Azure „ „ LACC 502B WINVK Enabling Today’s Flexible Work Styles LACC Petree Hall D CLD08 Windows Intune Business Opportunities and Models „ „ „ LACC 515AB WPVK Seizing the Business Mobility Opportunity with Windows Phone „ „ „ „ JW Diamond 5-10 DYN07 Growing Your Microsoft Dynamics CRM Business in the Enterprise „ „ „ LACC 409A DYN09 Accelerate Your Microsoft Dynamics AX Practice with the Upcoming Release „ „ LACC 408B DYN21 Winning Tomorrow: Driving Growth for Microsoft Dynamics ERP in SMB—FY12 and Beyond „ „ „ LACC 408A DYN22 Extending Your Reach - Driving Demand with Lead Generation Engines „ „ „ LACC 409B DYN24i Microsoft Dynamics Partner Academy: Sharpening the Skills of Executive, Sales, Marketing and Project Management Staff „ „ „ „ LACC 410 INT

Microsoft Business Models and Hot Topics Hosted Services Systems Integrator/Services Hot Topics: WPC Core Venues are the Los Angeles Convention Center (LACC), Independent Software Vendor Training Organization/ Cloud JW Marriott (JW), and Staples Center. Microsoft Dynamics Learning Solution Winning Against the Interactive Sessions are denoted by an “i” after the session code. Mobility Reseller Competition Web Design/Development Microsoft Partner Network

4 5 Agenda & Sessions

Time Code Title Location Time Code Title Location Tuesday, July 12 continued LS08i The MPN Learning Competency: Wednesday, July 13 Top 10 Reasons You Should Join „ „ „ „ „ „ JW Olympic 1 INT Daily Overview MKT12i Get More Value from Your Microsoft Competencies! „ „ „ „ „ „ JW Olympic 2 INT 6:30am – 6:00pm Registration LACC South Lobby SAL03 What EVERY Salesperson and Executive Must Do to Drive Sales LACC Concourse Hall 151/152 7:00am – 8:30am Breakfast LACC West Hall A SAL04 Getting Real About Sales Transformation: Two Changes 9:00am – 11:30am Vision Keynotes Staples Center that Change Everything JW Diamond 1-4 VIS05 National Priorities: Partnering to Strengthen the Local Economy Staples Center SAL08 Divine Demos: How to Make Sure Your Solution Demo VIS07 Winning Together Staples Center is an Opportunity Win Enabler JW Gold 3 11:30am – 2:30pm Lunch LACC West Hall A SC03 Expand Your Service Opportunities with the Microsoft Private Cloud LACC 502A 11:30am – 5:30pm Networking/WPC Connect Hours LACC West Hall B SC04 Identity and Security in the Cloud: How to Overcome Customer Concerns LACC 501BC 11:30am – 5:30pm Solution Innovation Center (Expo) LACC South Hall WIN03 Deploying Windows 7 in the Enterprise LACC 406AB 11:30am – 5:30pm Regional Lounge Hours LACC South Hall WIN07 Selling Windows Intune with “Good, Better, Best” LACC 407 12:00pm – 1:00pm Brownbag Lunch Sessions WIN08i Fireside Chat: Gartner Analyst on the Consumerization of IT LACC 402B INT 1:30pm – 2:30pm Customer Segment Value Keynotes LACC/JW Marriott 3:00pm – 5:30pm Breakout Sessions & Interactive Discussions LACC/JW Marriott WIN10i MDOP: Value Today, Enhancements and How to Monetize LACC 402B INT Session Schedule WP02 The Five Things You Need to Know about Developing Successful Windows Phone Solutions „ „ „ „ JW Gold 1 12:00pm – 1:00pm Brownbag Lunch Sessions WP04i Getting Ready for the Next Release of Windows Phone „ „ „ „ JW Atrium 1 INT BP16iR SAP and Microsoft: Run Your Customer Environments Better with Duet Enterprise „ LACC 511A INT WP08 Grow Your Business with the New Mobility Competency Benefi ts „ „ „ „ „ JW Gold 2 1:30pm – 2:30pm Customer Segment Value Keynotes LACC/JW Marriott WP09i The Nokia Partnership: What it Means for Partners „ „ „ „ „ JW Atrium 1 INT EPVK Our Enterprise Opportunities JW Gold 2 4:30pm – 5:30pm Breakout Sessions & Interactive Discussions LACC/JW Marriott SMBVK How We Win in SMB JW Platinum BP17 Making Money and Solving Customer Problems with Visio 2010 and SharePoint 2010 „ LACC 405 1:30pm – 2:30pm Interactive Discussion LACC/JW Marriott SAL12i How to Write a Killer Executive Summary - Interactive Session with Tom Sant JW Olympic 2 INT BP18 Expand Your SharePoint Practice with Solutions for Internet Sites „ LACC 403A BP21 Learn About the Customer Immersion Experience (CIE) 3:00pm – 4:00pm Customer Segment Value Keynotes LACC/JW Marriott and How it Can Help You Accelerate Sales LACC 404AB PSVK The Public Sector Business Opportunity – High Growth, High Impact and Making a Difference LACC Concourse Hall 151/152 BP22i So You Want to Host Exchange? „ LACC 501A INT 3:00pm – 4:00pm Breakout Sessions & Interactive Discussions LACC/JW Marriott BP23i How to Capture the Opportunity of Selling Offi ce With New PCs? LACC 402A BL06 Just Win! Get Clear on Excellence. Inform, Inspire, Engage – BP24i Best Practices Selling the Microsoft Project 2010 Platform LACC 511A INT And Get it Done While Moving at the Pace Required Today! JW Diamond 5-10 CHP06 Top Reasons to Choose Hyper-V over VMware BL10 MPN Program Evolution – Structured to Endure and Lead LACC 408B to Build your Private Clouds „ LACC 511BC CHP08 Licensing Updates that Enable Partner Hosted Cloud Business Opportunities „ LACC 408A CHP07 Windows Azure and Opportunities for Service Providers „ LACC 518 CHP09i Programs for Hosting Service Providers: Utilizing Microsoft Resources to CLD09 Windows Intune Partner Success Stories and Best Practices „ „ „ LACC 411 Grow Your Business „ LACC 153C INT CLD10 Websites and Profi tability in the Cloud with Windows Azure „ „ „ LACC 502B CLD01 Now is the Time to Build a Successful Cloud Business in SMB! „ JW Gold 3 CLD11 Transitioning and Thriving - What You Need to Know about CLD14 Microsoft Dynamics Cloud – What’s in it for You? „ „ „ JW Gold 2 Profi ting in the Cloud „ „ „ „ „ LACC 515AB CT01 Driving Revenue with Innovative Solutions in the Communications Industry „ „ LACC 503 DYN03 Opportunity and Growth with Microsoft Dynamics AX for Retail and Distribution „ „ „ LACC 409B EM01 Competitiveness, Energy and Environmental Sustainability: How the Cloud Changes Everything LACC 515AB DYN18 Expanding Your Business with ERP „ „ LACC 408B EP01 Partner Opportunities with the Microsoft Application Platform „ „ JW Gold 1 DYN20 Microsoft Dynamics CRM Online – Ready, Set, Go! „ „ „ LACC 408A EP02 Partner Opportunities with Core Infrastructure Optimization from DYN23 Microsoft Dynamics AX: Purpose-Built Solutions for Service Industries „ LACC 409A Desktop to Datacenter „ „ JW Atrium 3 DYN25i Taking Your Business Online to One of the Best Business Locations EP04 The Next Opportunity – Going BIG with Microsoft Lync „ „ „ „ JW Olympic 3 in the World: www.microsoft.com … at No Cost! „ „ LACC 410 INT EP06i Partner-Led Sales Engagement with Microsoft „ „ JW Olympic 1 INT DYN28i Competing with Microsoft Dynamics: Better, Stronger, Faster „ „ LACC 410 INT EP07i Enterprise Partner Group FY12 Partner Strategy „ „ JW Olympic 1 INT MKT05 Creating an Effective Marketing Function LACC Concourse Hall 151/152 EP12i Business Productivity Alternatives in the Cloud – SAL05 The Art and Science of Compelling Value JW Gold 3 Private, Hybrid, and Public „ „ JW Olympic 2 INT SAL07 Getting Real About Sales Transformation: IND03i Connected Experiences for Consumer Goods & Distribution „ „ LACC 410 INT Two Changes That Change Everything JW Diamond 1-4 IND05i Microsoft in Insurance: Innovation, Transformation SC02 Increase Your Revenue Opportunities with Microsoft Desktop Virtualization LACC 501BC and the Connected Customer Experience „ „ LACC 511A INT SC05 Capitalize on New Management Opportunities with System Center 2012 LACC 502A IND08 Driving Revenue with Innovative Solutions in Manufacturing WIN05 You May Be Leaving Money on the Table: Migration Opportunities and Resources Industries „ „ „ LACC 511BC to Windows 7 and 9 LACC 407 IND09i Growing Your Business With Professional Service Firm Applications „ „ LACC 410 INT WIN06 Profi ting from the Consumerization of IT with Windows Devices IND11i Microsoft in Banking and Capital Markets: Innovation, Transformation and Windows 7 Enterprise LACC 406AB and the Connected Customer Experience „ „ LACC 511A INT WIN11i MDT, PoC, MAP, ACT, WDS, USMT, IEAK, SCCM and P2V: Alphabet Soup - LS06 Training and Certifi cations for the Cloud „ LACC 502A Windows XP to Windows 7 Deployment Tools and Resources Spelled Out LACC 402B INT MKT03 How to Create an Email Campaign that Really Gets Leads JW Diamond 1-4 WIN12i Capturing the Funding and Incentives Available Through the Desktop PSP LACC 402B INT MKT10 How Social Media Adds Value to B2B Marketing „ „ „ „ LACC 153AB WP03 Best Practices to Take to Market and Monetize Your Windows Phone Solution „ „ „ „ „ JW Gold 1 RES05i The Microsoft Customer Opportunity Insights Tool for Managed Resellers LACC 402B INT WP04iR Getting Ready for the Next Release of Windows Phone „ „ „ „ JW Atrium 1 INT RES06i Using the Business PC Campaign, Offi ce Purchase Advisor and MSCOIT to Win Big in SMB LACC 402B INT WP05 Grow Your SharePoint and Exchange Business with Windows Phone „ „ „ „ JW Gold 2 SAL11 The Art and Science of Compelling Value JW Platinum WP07i Consumerization of IT: Windows Devices in the Workplace „ „ „ JW Atrium 1 INT WP11 Mobile Revolution: Find Out How 2D Barcodes, Mobile Phones and Microsoft Tag Can Help You Grow Your Business „ JW Olympic 3

Microsoft Business Models and Hot Topics Hosted Services Systems Integrator/Services Hot Topics: WPC Core Venues are the Los Angeles Convention Center (LACC), Independent Software Vendor Training Organization/ Cloud JW Marriott (JW), and Staples Center. Microsoft Dynamics Learning Solution Winning Against the Interactive Sessions are denoted by an “i” after the session code. Mobility Reseller Competition Web Design/Development Microsoft Partner Network

6 7 Agenda & Sessions

Time Code Title Location Time Code Title Location Wednesday, July 13 continued Wednesday, July 13 continued SAM01 Grow your SAM Practice „ LACC 501BC SAM02 SAM Deployment Planning Best Practices „ LACC 501BC SMB02 Increasing Productivity for SMB with Microsoft Dynamics – SMB01 Expand Your Revenue and Reach with Bing™ - Come Explore How to Reach The Cloud and Beyond „ LACC 404AB More Potential Customers and Create an Incremental Revenue Stream with Bing „ „ „ „ LACC 404AB SMB03 Selling Windows to SMB: Windows 7 Professional + Windows Intune „ „ LACC 403A SMB07 Why I Decided to Become a Microsoft Online Services Partner Instead of a Google Apps Reseller: Real Stories and Lessons Learned SMB04 Opportunity in the Ecosystem: How Windows Small Business Server 2011 from Partner to Partner „ „ „ „ LACC 403B Essentials Works “Better Together” with Microsoft and Partner Solutions to Meet Customer Needs „ „ LACC 406AB SMB08 Server Virtualization in the Mid-Size Business Segment: Why a Microsoft-Virtualization Practice is a Great Addition SMB05 Value of Annuity: How to Sell Annuity to Your SMB Customers to Your VMware Practice „ LACC 406AB & Drive Successful Renewals LACC 405 SMB09 Capture the SMB Desktop Opportunity with Windows 7 SMB10 Selling Offi ce 365 to SMB Customers: Top Five Tips on How to Shorten and Offi ce 2010 „ LACC 403A Your Sales Cycle and Scale Effectively to Sell Offi ce 365 to SMB Customers „ „ „ LACC 403B SMB11i Winning SMB Customers with Windows Devices and Slates „ „ „ LACC 405 SMB13 You Just Finished Selling Offi ce So Now What? Expand Your Revenue Footprint, SMB12i Using Sales Leads Tools to Increase Revenue, and Win the Hearts and Wallets of Your SMB Customer, Through Business Based on Customer Insight „ „ „ LACC 402B INT Intelligence with SQL Server, Offi ce and SharePoint „ „ „ LACC 402A SMB16 Visual Studio LightSwitch: Helping Your Customers Create TEL06 Public Sector Cloud Service Offerings „ LACC 407 Their Own Business Applications LACC 402A TEL07i Dynamics CRM Cloud Opportunities for Hosting Service Providers „ LACC 153C INT TEL08 Microsoft Lync Voice Opportunity for Hosting Service Providers „ LACC 150B 3:00pm – 5:00pm 5:15pm-6:15pm Breakout Sessions & Interactive Discussions LACC/JW Marriott MAS Mobile App Shootout LACC Petree Hall D PS01 Solution Areas, Campaigns and Partnerships in Public Safety and National Security LACC 407 4:15pm – 5:15pm PS06 Government Cloud: Winning Together LACC 409A PS03 Future of Government: Winning Together LACC 409A PS07 Partner Innovation in Education – “Show and Tell” LACC 409B PS04 Growing Your Business in the Education Industry – Strategies for Success! LACC 409B PS08 Initiatives and Big Bets in Public Safety and National Security LACC 407 4:15pm – 6:15pm PS05 Health, the Cloud and You LACC 408A Thursday, July 14 4:30pm – 5:30pm Breakout Sessions & Interactive Discussions LACC/JW Marriott Daily Overview BL07 Letting Go to Grow: Building Capacity for Critical Business Growth JW Platinum 7:00am – 4:00pm Registration LACC South Lobby BL08 Just Win! Get Clear on Excellence. Inform, Inspire, Engage - 7:00am – 8:30am Breakfast LACC West Hall A And Get it Done While Moving at the Pace Required Today! JW Diamond 5-10 8:00am – 4:00pm Networking/WPC Connect Hours LACC West Hall B BL10R MPN Program Evolution – Structured to Endure and Lead LACC 408B 9:00am – 11:30am Regional Keynotes LACC/JW Marriott CLD13 Capitalize on the Cross-Sell Opportunity with 11:30am – 2:30pm Lunch LACC West Hall A CRM Online and Offi ce 365 „ „ „ JW Gold 3 11:30am – 5:30pm Solution Innovation Center (Expo) LACC South Hall CLD15 Cross and Up-selling Cloud: Windows Intune and Offi ce 365 „ „ „ JW Gold 4 11:30am – 5:30pm Regional Lounge LACC South Hall CLD16 Microsoft Dynamics CRM Online Partner Panel „ „ „ JW Gold 2 1:30pm – 5:30pm Breakout Sessions & Interactive Discussions LACC/JW Marriott CHP11i Journey to the Cloud: New Opportunities for Mixed-Source 5:30pm – 8:30pm Partner Reception Lot 7 Collaboration and Innovation LACC 153C INT Session Schedule CT02i Digital Marketing Experiences and Business Intelligence for 8:30am – 9:30am Telco Service Providers „ „ LACC 501A INT USVK U.S. Track Day Kickoff with Phil Sorgen, U.S. CVP for SMS&P, and Ron Markezich, CT04i Telco and Microsoft Dynamics CRM: A Profi table Partnership „ „ LACC 501A INT U.S. CVP for EPG „ „ „ „ „ „ „ Nokia Plaza DIS04i Distributor Initiatives, Programs, Marketing and Sales Tools LACC 150C 9:00am – 10:00am EP03 Partner Opportunities with Business Productivity in the Cloud CME01 Overview of Microsoft Strategy for Media & Entertainment and Cloud „ „ LACC 150C and On-Premise „ „ „ „ JW Gold 1 9:00am – 11:30am Regional Keynotes LACC/JW Marriott EP07 Microsoft Offi ce 365 Deployment – Leveraging Microsoft REG03 Finland Country Keynote LACC 404AB Premier Deployment (MPD) in Your Engagements JW Atrium 3 REG14 Italy Country Keynote LACC 511BC EP08i Leveraging Windows 7 Accelerate „ „ JW Atrium 1 INT RK01 U.K. United – Winning Together: Customer, Partner, Microsoft JW Platinum EP09i Leveraging Solution Incentives „ JW Atrium 1 INT RK02 Asia Pacifi c Regional Keynote. Inspired: Ideas & Partnership in Action JW Diamond 1-4 EP10 Partner Opportunities with SharePoint for Internet Sites „ „ JW Olympic 3 RK03 Winning Together in Latin America and the Caribbean JW Diamond 5-10 EP11i Partner Opportunities with Tier 1 Platform Modernization and Database Migration „ JW Olympic 1 INT RK04 Japan Regional Keynote Petree Hall C IND01 Driving Revenue with Innovative Technologies in Retail & Hospitality, RK05 Partnering for Success across CEE in FY12 and Beyond JW Gold 2 Consumer Goods and Professional Services Industries „ „ „ LACC 511BC RK06 Microsoft – Regional Keynote LACC 502A IND02i Partner Centricity with Microsoft In Power and Utilities „ „ LACC 410 INT RK07 Regional Keynote JW Gold 4 IND04 Driving Revenue with Innovative Solutions in Financial Services „ „ „ LACC 518 RK08 Microsoft Worldwide Partner Conference 2011: Keynote JW Gold 3 IND06i Partners and Microsoft – Together for Oil & Gas and Mining „ „ LACC 511A INT RK09 Middle East & Africa Regional Keynote LACC 502B IND07i Partnering for Success in Discrete Manufacturing: RK10 Regional Keynote LACC 503 Automotive, Electronics, Industrial and Aerospace „ „ LACC 511A INT 9:00am – 1:00pm IND10i Partnering with Microsoft for Success in Process Manufacturing Industries „ „ LACC 410 INT REG01 Austrian Day LACC 501BC LS07 What’s Next: A Marketing Discussion for Learning Partners „ LACC 502A REG05 Norway Country Keynote LACC 405 MKT04 How to Develop an Executable Lead Generation Strategy JW Diamond 1-4 REG17 Denmark Country Keynote LACC 411 MKT06i Get More Value from Your Microsoft Competencies JW Olympic 2 INT 9:30am – 12:00pm SAL02 How to Write a Killer Executive Summary LACC 153AB REG07 Microsoft Sweden Business Situation and FY12 Communication Plan LACC 406AB

Microsoft Business Models and Hot Topics Hosted Services Systems Integrator/Services Hot Topics: WPC Core Venues are the Los Angeles Convention Center (LACC), Independent Software Vendor Training Organization/ Cloud JW Marriott (JW), and Staples Center. Microsoft Dynamics Learning Solution Winning Against the Interactive Sessions are denoted by an “i” after the session code. Mobility Reseller Competition Web Design/Development Microsoft Partner Network

8 9 Agenda & Sessions

Time Code Title Location Time Code Title Location Thursday, July 14 continued Thursday, July 14 continued 10:00am – 11:00am 1:30pm – 3:00pm US01 U.S. LAR 1: Executive Priorities LACC 409B CME04 M&E Solution Area Discussion: Media Business Management „ „ „ LACC 150C USKN2 U.S. East Region EPG 3:00pm – 4:00pm Breakout Sessions & Interactive Discussions LACC/JW Marriott and CA FY12 Strategy „ „ „ „ „ „ „ LACC Petree Hall D BL13 Selling to the Strengths of Security and Compliance USKN3 US. Central Region EPG and with Offi ce 365 and the Cloud LACC 153AB C.A FY12 Strategy „ „ „ „ „ „ LACC 515AB BL14 Stay Where You Are: Let the Cloud Come to You! LACC 411 USKN4 U.S. West Region EPG and CA FY12 Strategy „ „ „ „ „ „ „ „ LACC 403A BL09 Partner-to-Partner Networking: Partnering Maturity Model – Roadmap to Higher Profi ts and Increased Customer Satisfaction LACC 502B 10:00am – 11:30am LS10i Certifi cation Unplugged: The Evolution of the Microsoft Certifi ed Technology CME03 Customer Panel and Partner Cloud Roundtable „ „ LACC 150C Specialist and IT Professional Certifi cations | REPEAT SESSION „ „ „ „ LACC 153C INT REG02 BeLux Meeting: Winning Together in FY12 in Belgium & Luxembourg LACC 153AB MKT11 How to Transform Your Entire Workforce into a Sales Force. Make Everyone a Marketer through Social Media. LACC 404AB USKN1 U.S. SMB: Engaging with U.S. SMB to Drive Revenue Growth in FY12 „ „ LACC Concourse Hall 151/152 PAR03 Winning Against the Competition: Partner Panel LACC 405 11:30am – 1:00pm PS12 Public Sector Asia Pacifi c: National Competitiveness and US02 U.S. TPAM Managed Partner Luncheon „ LACC 408A Business Opportunities - The Search for Innovation LACC 503 US04 U.S. LAR 2: Marketing Priorities LACC 409B PS13 Public Sector Europe and Middle East: Hear from the Partners – Meet the Sector EMEA Specialists and Fellow Partners LACC 518 12:00pm – 1:00pm Repeat Lunch Sessions PS14 Public Sector Latin America and The Caribbean: Geo EP05i Partner Opportunities with Microsoft Business Intelligence (Brazil, , North and South Cone) Focused Partner Opportunities LACC511BC and Data Warehouse „ JW Atrium 1 INT REG19 MEA Breakout 2 LACC 150A US23 U.S. SI: Optimizing Your Consulting Practice „ LACC 402B INT SAL15 Win/Loss Reviews: A New Knowledge Model for Competitive Intelligence LACC 502A 12:30pm – 1:30pm SAM03i What’s New in the Updated Enterprise Agreement? JW Olympic 1 INT CME02 M&E Solution Area Discussion: Digital Content Management „ „ LACC 150C 1:30pm – 2:30pm Breakout Sessions & Interactive Discussions LACC/JW Marriott SAM04i True-Up Scenarios and SAM Opportunities JW Atrium 1 INT BL12 Making the Most of MPN for You and Your Business LACC 153AB SAM06i Helping Customers Manage Virtual Environments through SAM JW Olympic 1 INT LS09 Building a Profi table Learning Business for the Future „ LACC 405 SAM12iR Options for your SAM opportunity: Windows Intune or AIS (repeat) „ JW Atrium 3 MKT07 Smart Marketing: How Microsoft Partners are Building and US09 U.S. MSLI: Operations Excellence FY12 Initiatives „ LACC 403B Accelerating Pipeline for Bottom-line Results „ „ „ LACC 502B US11 U.S. Industry: Enabling Joint Selling with Industry Partners in FY12 „ „ LACC 402A MKT08 Join the Cloud and Sell your Applications and Services through US16iR U.S. Mobility: Windows Phone - What Mobility Can Do For You „ „ „ LACC 402B INT the Microsoft Online Marketplaces LACC 411 US18 U.S. SMB: Effective Strategies for Growing Your Business MKT09 Community Driven Marketing: How to Turn Your Clients into through the SMB Channell „ „ LACC 515AB Raving Fans and Have Them Spread the Word For You LACC 404AB US19 U.S. OEM: Grow Your Business with U.S. OEM LACC 409B PS09 Public Sector Asia Pacifi c: Welcome Note, Public Sector Initiatives and Big Bets LACC 503 US24 U.S. Server and Tools: How to Magnify Your Customer Appeal PS10 Public Sector Europe & Middle East: Hear from Microsoft - with Microsoft SQL Server and the Next Generation Initiatives and Big Bets in Public Sector EMEA LACC518 Application Platform „ „ „ „ LACC 407 PS11 Public Sector Latin America and The Caribbean - Industry (Government, US27 U.S. Learning Partners: Growing Your Microsoft Business „ LACC 409A Healthcare, Pubic Safety & Defense) Focused Partner Opportunities and Strategies LACC 511BC US28 U.S. IW: Delivering the Future of Productivity to Your REG13 MEA Breakout 1 LACC 150A Customers with Microsoft® Offi ce 365 „ „ LACC 406AB SAL14 Visualocity: Present In Less Time, Convey More Information, 3:30pm – 4:30pm LACC/JW Marriott Drive Better Decisions and Spend Less Effort Preparing Presentations Using the Revolutionary Modern Presentation Method LACC 502A CME05 M&E Solution Area Discussion: Digital Marketing „ LACC 105 SAM08i MAP Toolkit Software Usage Tracking Tool for 4:30pm – 5:30pm Breakout Sessions & Interactive Discussions LACC/JW Marriott Volume Licensing CAL Compliance „ JW Atrium 1 INT PS16 Public Sector Asia Pacifi c: Partner-to-Partner Networking Reception LACC 503 SAM09i SAM Services Incentives 101 „ JW Olympic 1 INT PS17 Public Sector Europe & Middle East: Roundtable Discussions - Meet the Public Sector EMEA Specialists and Fellow Partners LACC 518 SAM11i Microsoft License Statement (MLS) Demo JW Olympic 1 INT REG20 MEA Breakout 3 LACC 150A SAM12i Options for Your SAM Opportunity: Windows Intune or AIS „ JW Atrium 3 SAM07i Using System Center Confi guration Manager Asset Intelligence „ JW Atrium 3 US05 U.S. EPG: Microsoft FY12 U.S. EPG Partner Engagement Strategy LACC Petree Hall D SAM08i MAP Toolkit Software Usage Tracking Tool for Volume US06 U.S. SMB: Winning the Cloud – Building a Successful Licensing CAL Compliance (repeat) „ JW Atrium 1 INT Microsoft Cloud Practice „ „ LACC 515AB SAM09i SAM Services Incentives 101 (repeat) „ JW Olympic 1 INT US07 U.S. Managed ISVs: Driving Growth and Profi tability with Microsoft Solutions „ „ LACC 403A SAM11i Microsoft License Statement (MLS) Demo (repeat) JW Olympic 1 INT US10 U.S. Hosting: The Cool Biz “APP”- Audio Conferencing for Offi ce 365 „ „ „ LACC 409A 5:30pm – 8:30pm Partner Reception Lot 7 US12 US Server & Tools: Making It Rain with Clouds „ „ LACC 407 US14 U.S. Public Sector: Dynamics AX2012 for Public Sector LACC 501BC US15 U.S. LAR 3: Segment Priorities LACC 409B US16i U.S. Mobility: Windows Phone - What Mobility Can Do For You „ „ „ LACC 402B INT US17i U.S. IW: Analyzing Partner Opportunity with Microsoft Lync by Evaluating Cost Benefi ts, Risks and Business Value LACC 402B INT US20 U.S. Client: Windows Partner Opportunities in a Consumer-Driven World „ LACC 406AB US21 U.S. MSLI: Operations FY12 Vision and Strategies LACC 403B US23R U.S. SI: Optimizing Your Consulting Practice „ LACC 402A

Microsoft Business Models and Hot Topics Hosted Services Systems Integrator/Services Hot Topics: WPC Core Venues are the Los Angeles Convention Center (LACC), Independent Software Vendor Training Organization/ Cloud JW Marriott (JW), and Staples Center. Microsoft Dynamics Learning Solution Winning Against the Interactive Sessions are denoted by an “i” after the session code. Mobility Reseller Competition Web Design/Development Microsoft Partner Network

10 11 Conference Floor Plans

Key Session Rooms Solution Innovation Center (Expo) Keynote Information Resource Center (IRC) Focus Groups Other Rooms Interactive Rooms Meals CommNet Registration Meeting Rooms Materials Distribution Los Angeles Convention Center WPC Connect Room Mother’s Room Level 5 Company Store Restrooms 504 505506 507 5088ABC 5099ABCC 5101 5121 5131 5141 Microsoft Retail Store Escalators & Stairs 516 517 Lounge Space Elevators 501A 511A 503 518 502B 502A 501BC 511BC 515AB 519

30308A 309

402B 405 407 410 411 305 402A 409B 403A 403B 4004AB 4066AB 408 A 408 B 33004C 401 304B 4009A 304A

3303B 3303A Los Angeles Convention Center 33022 Level 4 3301B 3301A

Los Angeles Convention Center Level 3

WEST HALL B WEST HALL A

12 100 SOUTH HALL See 11 First Aid 9 8 Solution Innovation Center insert for more details Mother’s Room 7 Personal Considerations 1

2 Regional Lounges Petree Petree 1 Canada West Hall C D 2 India Lobby 3 3 Middle East & Africa 5 6 4 Latin America 2 5 United States 4 1 6 Japan 4 MPO Lounges 3 7 Asia Pacific Rim Materials Distribution 1 SMB 8 France 7 5 2 Microsoft Dynamics First 9 Western Europe Aid 150C 153C 3 Microsoft Learning 100 Germany 8 4 Business Intelligence 11 Central & Eastern Europe 150B Concourse Hall 5 Office 365 12 151/152 153AB 6 Windows 150A 7 Server & Tools 8 Public Sector Los Angeles Convention Center Level 1

Microsoft Retail Store Registration

Company Store July 12-14 Los Angeles Convention Center Level 2

Gilbert Lindsay Park

July 10-11

12 13 Conference Floor Plans

DIAMOND BALLROOM

SALON 1–4 SALON 5–10

JW Marriott Level 3 Diamond Ballroom

PLATINUM BALLROOM

JW Marriott Level 2 Platinum Ballroom

GOLD BALLROOM GOLD BALLROOM GOLD BALLROOM GOLD BALLROOM SALON 1 SALON 2 SALON 3 SALON 4

OLYMPIC 1 OLYMPIC 2 OLYMPIC 3

JW Marriott Level 1 ATRIUM 1 ATRIUM 2 ATRIUM 3 Gold Ballroom

Key

Session Rooms GEORGIA II Keynote Focus Groups Interactive Rooms Meeting Rooms GEORGIA I Registration Other Rooms Escalators & Stairs Restrooms BUSINESS Elevators CENTER JW Marriott Registration Level 3 BRIDGE TO Main Lobby BALLROOMS

14 15 Theater Schedule

The following Hands-On Lab titles are available in Self-Paced and/or Instructor-Led format. DropLive Stagein to the @ Self-PacedWPC Solution Lab room Innovation located atCenter WCC-102AB Theater to take Booth a Self-Paced #CORE-THTR Lab or checkTime the Hands-On Session Labs Title schedule & Speakers for Instructor-Led Lab delivery times at: Presented By http://www.mspartnerconference.com/schedulebuilder. Monday, July 11 12:00pm - 12:30pm Only Together Will We Win More IAMCP EX01 IAMCP Winners, US, LATAM, EMEA, APAC, CAN 12:45pm - 1:15pm Help Defi ne the Future of Device Development with Embedded EX02 Alexa Barron and Steven Hegenderfer 1:30pm - 2:00pm Desktop as a Service Partner Cloud Services EX03 Deniz Tortop, Wendy Corley Desktop as a Service (DaaS) 2:15pm - 2:45pm Monetizing Hosted Exchange and SharePoint: Parallels EX04 Practical Approaches to Capturing the SMB Market John Zanni, Parallels Vice President 3:00pm - 3:30pm Hosting Solutions: Helping Partners Be the Microsoft Hosting EX05 One-Stop-Shop for Customers Partners Cloud Pavilion 3:45pm - 4:15pm Microsoft Windows Phone “Mango” Overview Windows Phone EX06 4:30pm - 5:00pm Cross Platform Integration Solutions for Mixed Source Private Cloud Microsoft Open EX07 Solutions Group Tuesday, July 12 12:00pm - 12:30pm In an Age of Unifi ed Communications, Unifi ed Computing Systems, New Horizons EX08 and Unifi ed Networks, What Does the IT Industry Need Most? Tiffany Ingargiola 12:45pm - 1:15pm Microsoft Webcams & Headsets Optimized for Microsoft Lync EX09 Michael Fry, Mihir Somaiya for Business 1:30pm - 2:00pm Increase Your Windows Server Opportunities with Embedded Windows Embedded EX10 Venu Subramanyam, Senior Product Manager 2:15pm - 2:45pm Adding Agile ECM: Streamlined Data Governance for Laserfi che EX11 SharePoint Portals in the Virginia Port Authority Brian LaPointe, Vice President of Strategic Solutions; Alex Wilson, Partner Manager 3:00pm - 3:30pm Help Defi ne the Future of Device Development Windows Embedded EX12 with Microsoft Windows Embedded Steve Hegenderfer, Alexa Barron 3:45pm - 4:15pm Session Border Controller Solutions for Microsoft Lync Server Acme Packet EX13 Jim Donovan / Melissa Waltz 4:30pm - 5:00pm Supercharge Real World Mission-Critical Applications with Intel EX14 Intel Xeon Based Hardware Running Microsoft SQL Server Nitasha Chopra( Intel), Jason Powell (Intel) Wednesday, July 13 12:00pm - 12:30pm Solutions in Action at WWPC: Powering Up the Solutions Windows MultiPoint EX15 Center’s Hands-on Lab, while Powering Down Costs & Equipment Server 2011 Dean Paron, Grp Prgm, Mgr, Windows MultiPoint Server; Arnold Bogaards, Microsoft PinPoint; Amy Pederson, HP 12:45pm - 1:15pm Enterprise Mobility—When to Target Windows Embedded Windows Embedded EX16 Handheld 6.5 versus Windows Phone 7.0 Kunjal Raheja, Technical Product Manager 1:30pm - 2:00pm Virtual Desktop Infrasctructure —Ready for Prime Time AMD EX17 Margaret Lewis, Director Software Product Marketing 2:15pm - 2:45pm Dynamic Infrastructures and Hyper-V Cloud Fast Track Fujitsu EX18 Jeff Stucker, Wolfgang Foitor, Alfons Michels 3:00pm - 3:30pm Unlock Your Workstation to Power HPC Parallels EX19 Chris McCoy, Parallels Nationall Channel Manager, OEM Sales 3:45pm - 4:15pm Driving Social Intelligence in Microsoft SharePoint and Microsoft SQL Server Panorama EX20 Mike Delgado, Panorama Software Software 4:30pm - 5:00pm Microsoft Webcams and Headsets Optimized for Microsoft Lync Microsoft Hardware EX21 Danica Aitken, Troy Nelson for Business Thursday, July 14 12:00pm - 12:30pm Serving Education Customers, Expanding Business Windows MultiPoint EX22 Opportunities with Windows MultiPoint Server 2011 Server 2011 Dean Paron, Grp Pgrm Mgr, Windows MultiPoint Server; Connie Arentson, CEO Heartland Technologies 12:45pm - 1:15pm The Six Principals of Partner Profi tability in the Cloud Microsoft Dynamics EX23 George Brown 1:30pm - 2:00pm Invensys Accelerates Solution Development Using Microsoft Technologies Invensys EX25 Niels Andersen 2:15pm - 2:45pm Increase Your Windows Server Opportunities with Embedded Windows EX24 Venu Subramanyam, Senior Product Manager Embedded 3:00pm - 3:30pm Take Control of Your Business – with Microsoft Partner Business Systems Worldwide EX26 Aditya Mohan and Tony Banks Partner Group 3:45pm - 4:15pm Case Study: Amazon.com SharePoint Migration to Amazon Web Services Amazon EX27 Jinesh Varia, Evangelist, Amazon Web Services Web Services

Be Sure to Stop By! Please visit these additional theaters. Pick up the schedule at the concierge desk or check the session scheduler on www.digitalwpc.com for theater times. Hands-on Lab in the Solution Innovation Center: Microsoft Pinpoint Profi ling Center CORE-PIN Theaters in the Solution Innovation Center: Windows Azure Theater Booth #1235 Windows Phone Theater Booth #116 Microsoft Dynamics Theater Booth #150 Microsoft Business Productivity Theater Booth #136 Regional Lounge Theater: US Sub Theater RL-5

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