“TCC Index” China Telematics Brands Exposure Analysis Report
2013.3-2013.5 1 TCC Index
TCC Club Joint Lab Interpret Telematics Brand 2 TCC Index
TCC and Meihua.info jointly released “TCC Index" give a read of how much the Chinese media focus and expose Telematics in the last TCC Index month to fully interpret the marketing code of Starts from each major Telematics brand.
“TCC Index" for March 2013 started from 100. 100 If the Index goes high, it means the Chinese media have a better focus on Telematics-related topics while the industry and companies are more active in their marketing.
The Index current only covered OE telematics brands. It will further add commercial vehicle and aftermarket Telematics companies and brands this year.
3 March 2013，OEM & Telematics Brands Exposure Rate Ranking
Brand The Brand Of Telematics SAIC inKanet、iVoka NO.1 Motor Shanghai OnStar、VoiceLink 、E-Motion Shanghai GM SAIC Motor GM Onstar inKanet BMW ConnectedDrive VoiceLink iVoka Audi Audi Connect E-Motion NO.2 Honda HondaLink NO.3 Nissan Carwings Nissan Toyota G-Book BMW Carwings智行+ Hyundai BlueLink、UVO ConnectedDrive /KIA Hawtai TIVI Ford FAW D-Partner Toyota G-BOOK SYNC LUXGEN think+ Geely MyFord Touch™ ChangAn In Call G-Netlink BYD i-System Geely G-Netlink Ford SYNC、MyFord Touch™ BAIC Jin Dou Yun *TOP3 Exposure OEM Brands GAC Tima Star 4 March 2013 Trend Analysis
In March 2013, online news was the main form for the exposure of all brands. Car manufacturers pushing Telematics related news and information to customers as their vehicle’s unique selling points.
China OE Telematics Brands Exposure Rate 2013.3
Newspapers Network Information BBS Microblog
2500
2000
1500
1000
500
0
OEM Brands inKanet OnStar BlueLink SYNC Connected Audi Honda Carwings Jin Dou Telematics G-Book TIVI D-Partner think+ In Call i-System G-Netlink Tima Star VoiceLink Drive Connect Link 智行+ MyFord Yun iVoka UVO Brands Emotion Touch™
5 March 2013， Telematics Brands contribution breakdown
TOP10 Of The Rank （2013.3）
上海通用
日产 77.4% 宝马 No.1 15.4% 上海汽车
丰田 7.3%
福特 吉利 No.2 100% 现代
长安 No.3 100% 华泰
6 April 2013 “TCC Index” Summary
2013 Shanghai Auto Show
TCC Index April 2013，Add A New Brand： 121
100
March April Qoros - Qoros Qloud 7 April 2013，OEM & Telematics Brands Exposure Rate Ranking
Brand The Brand Of Telematics SAIC inKanet、iVoka NO.1 Motor Shanghai OnStar、VoiceLink 、E-Motion Shanghai SAIC Motor GM inKanet BMW ConnectedDrive GM iVoka Audi Audi Connect Onstar VoiceLink Honda HondaLink NO.2 Emotion NO.3 Nissan Carwings Toyota G-Book BMW Nissan ConnectedDrive Hyundai BlueLink、UVO Carwings智行+ /KIA Hawtai TIVI FAW D-Partner Toyota Ford LUXGEN think+ G-BOOK SYNC Geely MyFord Touch™ ChangAn In Call G-Netlink BYD i-System Geely G-Netlink Ford SYNC、MyFord Touch™ BAIC Jin Dou Yun GAC Tima Star *TOP3 Exposure OEM Brands Qoros Qoros Qloud 8 April 2013 Trend Analysis In April 2013, online news was still the top priority for the promotion of all brands. Motivated by Shanghai International Auto Show, all manufacturers produced a bundle of new releases, which were forward by dealer over and over again. Telematics attracted a lot of attention as an advanced tech.
China OE Telematics Brands Exposure Rate 2013.4
Newspapers Network Information BBS Microblog
4000
3500
3000
2500
2000
1500
1000
500
0
OEM Brands
inKanet OnStar BlueLink SYNC Telematics Connecte Audi HondaLin Carwings Jin Dou Qoros Brands VoiceLink G-Book TIVI think+ In Call isystem G -Netlink Tima Star iVoka dDrive Connect k 智行+ UVO MyFord Yun Qloud Emotion Touch™
9 April 2013， Telematics Brands contribution breakdown
TOP10 Of The Rank （2013.4） 上海通用 93.6% 宝马 No.1 4.9% 日产 上海汽车 1.5% 丰田
现代 福特 No.2 100% 吉利 比亚迪 No.3 100% 奥迪
10 May 2013 “TCC Index” Summary
“The 15th Shanghai International Automobile Industry Exhibition is finished successfully”
TCC Index
121 112 100
3月 4月 5月
11 May 2013，OEM & Telematics Brands Exposure Rate Ranking
Brand The Brand Of Telematics SAIC inKanet、iVoka NO.1 Motor Shanghai OnStar、VoiceLink 、E-Motion Shanghai GM BMW GM Onstar VoiceLink ConnectedDrive BMW ConnectedDrive Audi Audi Connect Emotion NO.2 Honda HondaLink NO.3 Nissan Carwings Zhixing+ SAIC Toyota G-Book Motor Nissan Hyundai BlueLink、UVO inKanet iVoka Carwings智行+ /KIA Hawtai TIVI Ford FAW D-Partner Toyota G-BOOK SYNC LUXGEN think+ ChangAn MyFord Touch™ ChangAn In Call In Call BYD i-System Geely G-Netlink Ford SYNC、MyFord Touch™ BAIC Jin Dou Yun *TOP3 Exposure OEM Brands GAC Tima Star Qoros Qoros Qloud 12 May 2013 Trend Analysis
In May 2013, online news got more active thanks to GMIC and more brands came in the spotlight. But vitality of BBS and Microblog got a drop due to Shanghai Auto Show came to an end. Newspapers kept a tepid attitude toward Telematics.
China OE Telematics Brands Exposure Rate 2013.5 Newspapers Network Information BBS Microblog
3000
2500
2000
1500
1000
500
0
OEM Brands inKanet OnStar BlueLink SYNC Connecte 奥迪 HondaLin Carwings Jin Dou Qoros VoiceLink G-Book TIVI think+ In Call i系统 G-Netlink Tima Star dDrive Connect k 智行+ Yun Qloud Telematics iVoka UVO MyFord Emotion Brands Touch™
13 May 2013， Telematics Brands contribution breakdown
TOP10 Of The Rank （2013.5）
上海通用
上海汽车 85.1% 日产 No.1 8.5% 宝马 6.4% 丰田
长安
福特 No.2 100% 现代
吉利 No.3 100% 纳智捷
14 TCC Index
2013 TCC Index Of China Telematics（March-May）
140
120
100
80
60
40
20
0 March April May The Index 100 121 112
15 TCC Index
10k+ Users / 2 OEMs in 2009 1000k+ Users / 20+ OEMs in 2013
600m+ Mobile Internet Users 300m+ Mobile Map/Navigation Users
16 TCC Index
1000k+ Users 600m+ Mobile 20+ OEMs Internet Users
17 TCC Index
18 TCC Index
SEND2CAR now available from 130 million Amap users 19 Tomorrow Afternoon
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