OTT / CTV Opportunity Advertising’s “Digital Gold Rush”
OTT viewing combines the power of digital advertising with the premium content of traditional television; presenting a huge leap in brand and product awareness by delivering the impact of traditional TV ads combined with the precision targeting of digital advertising.
● There are over 182 million OTT/CTV video subscription users in the U.S. (eMarketer) ● 68% of ad views are being generated by viewers who have logged in (FreeWheel) ● By 2024 video subscriptions services are expected to top 947 million globally (Digital TV Research) ● By 2025 60 million US TV households are expected to be cordless and exclusively using video streaming on their TV (Roku) The Advantages of OTT
Target-Rich Environment - OTT allows marketers to reach and specifically target viewers by geography, demographics and niche interest who are more affluent and are harder to find on traditional TV
Higher Engagement - Greater than 33% of OTT visits exceed an hour and viewers complete 98% of all premium video ads.
Greater Brand Lift - OTT campaigns produce a greater lift in brand awareness and favorability than desktop and mobile (HULU)
Expanded Reach - OTT reaches audiences missed by Linear TV and allows marketers to go cross-channel to reach web and mobile traffic
Precise Attribution Tracking - Track the success of marketing efforts connecting an ad view with website visit, download, or sale.
High Impact Ads – HD quality video creative is seen in full screen on a user’s TV.
Cost Efficient Campaigns - greater management and optimization tools than older linear TV. Build A Bigger Audience On WorldWide TV With An Outreach of 50 Million Viewers
An estimated 182 million US adults are now accessing streaming video with services like Hulu, CBS All Access, Sling, and devices such as Roku, Amazon Fire TV, Apple TV WWTVN - IS YOUR MARKETPLACE BUILD A BROADER AUDIENCE
Your Own TV Show is the logical next step … … to building your business o You market already o WWTVN is digital content streamed through a high-speed internet connection o WWTVN gives viewers what they want – when they want, and o WWTVN has an outreach of over 50 million viewers REGULAR TV SHOWS COST MILLIONS • TRADITIONAL TV: o Talent o Studio and Setup o Production and Crew o Distribution o A simple talk show could easily be $50,000 per show!
• WWTVN: New Technology makes it inexpensive and easy
MEVO CAMERA TODAY’S HOST IS TOMORROW’S STAR
• Your own advertorial / infomercial • You become an “Influencer” • It’s Prestigious • Bragging rights are yours • And You go Global ASAP … • Your Website Makes a “REALLY BIG” Impression ADVERTISING OPPORTUNITIES for HOSTS and SPONSORS
ROKU TV
APPLE TV OTT - Programmatic Ads
Programmatic Display Ad networks serve ads in specified formats placed strategically to give your brand more views and support your video ads.
Ads are displayed at $2 CPM (cost per 1,000) OTT - Video Ads
Your professional .30 second or .60 second commercial are streamed across all platforms and TV shows at $35 - $40 CPM (cost per 1,000). Our Streaming Partners / Our TV Networks
Streaming Partners Networks Extended Advertising Opportunities Reach over 182 Million US adults with premium placement on ANY OTT platform, network, channel, show, and audience you want to reach through our experienced team . Connected TV Devices Over The Top Media (OTT) Annual Sponsorship Opportunity
BRONZE SILVER GOLD PLAT $25,000 $50,000 $75,000 $100,000
Display Ad Impressions Display Ad Impressions Display Ad Impressions Display Ad Impressions 167,000 /mo 333,000 /mo 500,000 /mo 667,000 /mo 2,000,000 /yr 4,000,000 /yr 6,000,000 /yr 8,000,000 /yr
Video Ad Streams Video Ad Streams Video Ad Streams Video Ad Streams 33,000 /mo 66,000 /mo 100,000 /mo 133,000 /mo 400,000 /yr 800,000 /yr 1,200,000 /yr 1,600,000 /yr COME JOIN WORLDWIDE TV
Shea Vaughn / [email protected] / 847.846.6570