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Pacific Star Network Merger Croc Media ASX Announcement 28 September 2018 The Manager Company Announcements Office Australian Stock Exchange Limited Level 4, 20 Bridge Street SYDNEY NSW 2000 Re: INVESTOR PRESENTATION – SEPTEMBER 2018 Pacific Star Network Limited (PNW) is pleased to provide this investor presentation. The presentation includes FY19 Underlying EBITDA guidance of between $8.75-9.25 million (refer to Page 28). For further information, please contact: Craig Hutchison CEO and Managing Director – Pacific Star Network Ltd (03) 8825 6600 Pacific Star Network Limited | ABN 20 009 221 630 | P (03) 8420 1116 | pacificstarnetwork.com.au Level 5, 111 Coventry Street, Southbank Victoria 3006 [ DRAFT ] Investor Presentation September 2018 Agenda. [ DRAFT ] Business Overview Operational Review FY18 Financial Results Outlook Key Personnel 1 [ DRAFT ] Business Overview Overview. [ DRAFT ] We are a sports media and entertainment business connecting brands to fans with highly engaging content over multiple media platforms and focused on our ‘Whole of Sport’ strategy We are building our ‘Whole of Sport’ offering for audiences and national brand partners led by a focus on radio platforms, regional geographies and sport content We operate three broad business divisions - Broadcasting: distributing our own sports and entertainment-based content over multiple media platforms including our owned radio platforms and supplied radio platforms - Publishing: producing and distributing sport-based publications - Complementary Services: sport and entertainment-based events and services (talent management, television production, boutique creative agency) to extend the reach of brands to fans Our business model is predominantly focused on generating advertising-based revenue by delivering our national brand partners’ stories to our audiences 3 Business Model. [ DRAFT ] We invest in content and media distribution platforms, to connect our brand partners with relevant audiences, driving advertising based revenues We distribute our We invest in ‘content We create exclusive We connect our content over multiple enablers’ content brand partners to fans media platforms - the ingredients to our content - highly engaging and - a radio-led strategy with - leveraging our content to exclusive content with a our owned radio platforms integrate brand partners Multi-year radio broadcast genuine connection to and supplied radio platforms with our audiences to rights to premier Australian and audiences generate advertising international sporting codes revenues High profile talent State-of-the-art production infrastructure Supported by Complementary Services – talent management, events and entertainment services which extend the reach of brands to fans 4 Content Enablers: Sport Broadcast Rights[ DRAFT ] We have a track record of successfully developing, managing and monetising multi-year commercial radio broadcasting rights with premier Australian and international sporting codes Australian Football League (AFL): 2017 – 2022 season over regional radio markets (exclusive) and two games per weekend over all key metropolitan radio markets National Rugby League (NRL): 2018 – 2022 season over regional radio markets (exclusive) and two games per weekend over all key metropolitan radio markets Football Federation of Australia (A-League): 2017/2018 - 2022/23 season exclusivity over all metropolitan and regional radio markets (master radio rights holder) Cricket Australia: 2018/19 – 2023/24 Big Bash League into capital cities and regionally (exclusive everywhere except Perth), Melbourne and Adelaide Test matches (non- exclusive) and syndication of International matches produced by Macquarie Media Limited into regional radio markets (exclusive) 5 Content Enablers: Sport Broadcast Rights[ DRAFT ] We will engage with other premier Australian and international sporting codes for additional multi-year broadcast rights partnerships to expand our ‘Whole of Sport’ offering Melbourne United: radio broadcasting of all home, away and finals games (exclusive) National Football League (NFL): 2018 - 2019 season radio broadcasting of one game a week, in addition to the 2019 Super Bowl LIII and International Series Games Racing Victoria: 2018 radio broadcast of 18 race events including marquee Spring Carnival race days – Cox Plate, Victoria Derby, Melbourne Cup and VRC Oaks 6 Content Enablers: Talent and Production[ DRAFT ] Infrastructure Our unique and exclusive content is supported by an investment in high profile talent and state-of-the-art production infrastructure We source high profile sport and entertainment talent with expertise, charisma and strong metropolitan and regional affiliations to deliver highly engaging content - AFL talent features premiership players and coaches, AFLW stars, Brownlow Medallists, All Australian players and Hall of Fame inductees - NRL talent includes some of rugby league’s legends, stalwarts and high profile former players - Cricket talent comprises the ‘1116 SEN XI’ spearheaded by Damien Fleming and Simon Katich - Our live sport broadcasting is supported by our Chief Sports Caller, Gerard Whateley and regular sports commentators Anthony Hudson and Jack Heverin We have invested in state-of-the-art radio production infrastructure including studios in Melbourne (five), Adelaide (one), Perth (one), Sydney (one), Tweed Heads (one), and one fully equipped television production studio (Melbourne) 7 Exclusive Content. [ DRAFT ] We leverage our ‘content enablers’ to produce unique, highly engaging and exclusive content that has a genuine connection with our audiences, suitable for multiple media platforms We produce 41 radio shows and over 650 hours of radio content weekly - Live broadcasting of AFL, NRL, A-League, Cricket, Melbourne United and NFL games leveraging our sport rights broadcasting partnerships - Programming to compliment our live broadcasting, with shows such as Sportsday, Off The Bench, The Drivers Seat and Reel Adventures, covering multiple sports including Women’s Footy, lawn bowls, horse racing, golf, motorsports and fishing. On our own radio platform 1116 SEN, our shows are built around identities such as Garry Lyon, Tim Watson, Gerard Whateley, Andy Maher, Kevin Bartlett and John Rothfield We produce sport-based television content which includes coverage of the AFLW League, local and country AFL news, AFL trade and draft activities, country horse racing and live lawn bowls events Our online content includes live broadcasting of our sports rights broadcast partnerships, NAB AFL Trade Radio and sport and entertainment podcasts 8 Distribution Platforms. [ DRAFT ] Our content distribution strategy is radio-led and comprises owned platforms and broadcast partners’ networks We own two Melbourne based AM commercial broadcasting licenses - 1116 SEN: Melbourne’s ‘Home of Sport’ with 24/7 sports content on 1116 kHz AM - SEN+: drives an additional live sports agenda to leverage existing radio broadcast rights and content partnerships on 1377 kHz AM Our radio footprint provides distribution to almost 95% of the country We are actively assessing radio platform ownership and broadcast partner opportunities to expand our radio reach and leverage our broadcast rights and content partnerships 9 Distribution Platforms: Print, Television, In[ -DRAFT ] Stadium and Online We supplement our radio-led content distribution strategy with other media platforms including print, television, in-stadium and online Our print distribution represents our recently acquired AFL Publishing business, responsible for numerous football related publications, with an annual audience of 987,0001 Television distribution includes access to telecast times and geographies pursuant to agreements with Channel 9 (Victoria, South Australia and Western Australia) and Southern Cross Nine (Victoria). Including assets in Victoria (Off The Bench TV, Future Stars, The Trade Table & Women’s Footy), South Australia (Footy SA, The Trade Table & Women’s Footy), Western Australia (Footy WA, The Trade Table & Women’s Footy) We have in-stadium advertising (LED signage and big screen) and hospitality inventory at MCG (Melbourne), Marvel Stadium (Melbourne), Optus Stadium (Perth), Adelaide Oval and GMHBA Stadium (Geelong) Our online platforms include - Websites: sen.com.au, aflnation.com.au, nrlnation.com.au and myfootballnation.com.au - Podcasts: The Sounding Board and Don’t Shoot the Messenger - Online: NAB AFL Trade Radio 1. Total 2017 circulation 10 Connecting Brands to Fans. [ DRAFT ] Our business model is predominantly focused on generating advertising-based revenues by delivering our national brand partners’ stories to our metropolitan and regional audiences National top-tier brands are our starting point and connecting them to relevant regional and metropolitan audiences is our focus We use our exclusive content to integrate brand partners with audiences, and generate advertising revenues (traditional spots, in-segment, naming rights, competition sponsorship) Our ‘Whole of Sport’ offering provides brand partners with additional audience touchpoints – unique end-to-end solutions, from community to grassroots, to the incredible match-day environment, on top of all the broadcast and content opportunities that sit around it We expect additional enquiry from our brand partners as we expand our ‘Whole of Sport’ offering and they become more familiar with the commercial proposition our solutions provide 11 Complementary Services. [ DRAFT ] Our ‘Whole of Sport’ offering is rounded out with complementary events and entertainment services
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