OFFICIAL MEDIA KIT 2 | .FM91 OFFICIAL MEDIA KIT About US WHO WE ARE

More than just a radio station, JAZZ.FM91 is Canada’s only broadcaster and registered not-for-profit charitable arts organization dedicated to enriching the cultural, educational and community experience of their audience. our vision

To be Canada’s jazz station — an essential broadcaster of jazz music in all its forms. our mission

• Entertain: Bringing the world of jazz to our listeners and deliver a top-quality listener experience • Educate: Enriching the cultural, educational and community experience of our listeners • Inspire: Fostering new generations of jazz musicians and listener appreciation our values

• Showcasing and promote the development of Canadian talent • Upholding our responsibility to our community partners • Recognizing our listener contributions • Honouring the long legacy of jazz • Embracing and further develop our internal and external partners and relationships • Delivering healthy financial operations

JAZZ.FM91 OFFICIAL media kit| 3 coverage map

4 | JAZZ.FM91 OFFICIAL MEDIA KIT FAST FACTS make your count By the Numbers

• JAZZ.FM91 connects with a broad community of dedicated listeners throughout Southern Ontario and Western New York who are well-educated, professionally employed, and 470,000 financially secure. weekly reach in ontario • With only 504 minutes of commercial content weekly, versus our competitors at more 150,000 than 1,600 minutes weekly, your commercial stands out with our listeners and is not Monthly digital streamS lost in a “cluster.”

• JAZZ.FM91 is a niche station in its programming of 24-hour jazz and status as a registered 14,000 charity, the only organization of its kind in all of Canada. newsletter subscribers

• With a coveted signal broadcasting from atop the CN Tower, our extended reach is unmatched. 18,000 We boast one of the highest time spent listening (TSL) by our listeners, making your followers commercial campaign stand out with targeted reach and effective frequency. 24,000 • JAZZ.FM91 has an exceptional community outreach program, designed to assist in the followers development of new and emerging talent in Canada, as well as helping those in older age through our music therapy program. Our scholarship funds allow us to continue the opportunity to deliver on the dreams of our next Canadian greats. 6,000 followers 91% Listeners age 35+ 57% Listeners age 35-64 men/women married homeowner HHI $75K+ post-secondary 40% / 60% 72% 73% 65% 88% SOURCE: Numeris: Fall 2019 (R4) JAZZ.FM91 OFFICIAL media kit| 5 6 | JAZZ.FM91 OFFICIAL MEDIA KIT testimonials OUR CUSTOMERS SAY IT BEST

Phil Halpern Managing Director at WEALTHinsurance.com

“We’ve been advertising on JAZZ.FM91 since 2016. It’s really been a great experience working with the station. The music is superb, the staff is accommodating, and the audience profile matches our needs. We hear from music lovers across Canada. Looking forward to continuing our relationship for many more years.”

Jeff Long Vice President, Sales and Marketing at Long & McQuade

“Long & McQuade started a relationship with JAZZ.FM91 with an objective to grow our brand and to be in touch with local musicians. The partnership has helped us meet our objectives and our creative solution helped build profile/brand and sales.”

Ian Brown Vice President, Sales at KEF Canada

“Our goal at KEF is to be associated with an audience that understands exceptional artistry and quality sound. This association with JAZZ.FM91 meets our goal as well as targeting local musicians and lovers of the genre. The alignment of our sponsorship with Brad Barker’s afternoon drive show delivers premium positioning for KEF across Canada and informs JAZZ.FM91 listeners to the design and performance quality of KEF products.”

Dr. Leonard Kaplan Owner of OWM Buffalo

“ have had the pleasure of working with JAZZ.FM91 for the last six months. Through-out the process the staff has been nothing but professional, extremely helpful and accommodating. I was able to have my adds written and produced to my specifications quickly and what’s even better, a few issues with the wording and actor’s delivery were corrected promptly! Over all it’s been a pleasure and I plan to continue to advertise with JAZZ.FM91.”

JAZZ.FM91 OFFICIAL media kit| 7 PROGRAM SPONSORSHIPS

AFTERNOON DRIVE with Brad Barker • Weekdays 2 p.m. to 6 P.M. CafÉ LATINO with LAURA FERNANDEZ • SATURDAY 4 p.m. to 7 P.M.

The best in jazz for your way home. With instrumental Café Latino is an extravaganza of Latin grooves, rhythms, and vocal cuts from classic to contemporary, plus traffic, beats, melodies and lyrics. It encompases the many facets weather and Bryan Snelson’s daily report on financial of Latin culture and global fusions. Enjoy a varied playlist of markets, we’ll help you get wherever you’re going. new music and old favourites that will get you moving.

THE HEATHER BAMBRICK SHOW • Weekdays 9 a.m. to 1 p.m. GUMBO KITCHEN with Ronnie LITTLEJOHN • friday 9 p.m. to midnight

Get your day moving with the perfect mix of music, humour, Bob Dylan once said, “There are a lot of place I like, but I and news you can use. Hear the classics of the jazz songbook, like New Orleans better.” Take a journey to the Big Easy and cutting-edge modern favourites, up-to-date traffic reports explore the city’s jazz, , soul, Zydeco, brass bands and and hourly weather forecasts. Mardi Gras Indian music. It’s a big pot of hot, spicy gumbo!

DINNER JAZZ with John Devenish • Weekdays 6 p.m. to 9 P.M. JAZZ IN THE CITY with Jaymz BEE • Thursday 9 p.m. to midnight

Change gears from the day that was to the night that is with Your one-stop shop for local jazz, featuring new recordings a blend of your favourite classic and contemporary jazz by Toronto artists and those who are stopping by our clubs tracks. Savour the sweet musical feast. and festivals. If it’s local, you’ll hear it here.

THE BIG BAND SHOW with Glen Woodcock • Sundays 5 p.m. to 10 p.m. BLUZ.FM with Danny Marks • SATURDAY 7 p.m. to midnight

Featuring the best of the swing era’s dance bands and the What do you get when you mix jazzy, uptown with power of today’s modern jazz orchestras. Thanks to great gut-bucket, down-home drone, and add in the sweet music and encyclopedic knowledge, it’s a can’t-miss Sunday sounds of bluegrass, gospel and country? You get BLUZ.FM program for thousands of loyal listeners. with Danny Marks — featuring all the colours of the blues.

8 | JAZZ.FM91 OFFICIAL MEDIA KIT SOUL NATION with Bill & Jesse King • TUESDAY 9 p.m. to midnight

Three hours of music from around the world with roots in jazz, blues, soul, funk, neo-soul, gospel, Latin and world music. It’s a cross-cultural view of musical trends and the artists in time with the rhythms of our planet.

SATURDAY AFTERNOON JAZZ with Walter Venafro • SATURDAY NOON to 4 p.m.

The home of jazz fusion. It doesn’t matter if it’s acid, soul, funk, hip-hop, trap, R&B, Latin, rock or world music — if it’s groovy, chances are you’ll hear it here.

SUNDAY DRIVE with Walter Venafro • SUNDAY NOON to 4 p.m.

Just like its namesake, Sunday Drive with Walter Venafro is a musical journey with no destination and no rush — just four hours of cool, classic and contemporary jazz.

BBC WORLD NEWS • WEEKDAYS 7 a.m., 8 a.m., 9 a.m. and 6 p.m.

Impartial and independent, BBC World News creates world-class content that offers a real perspective of what’s happening around the globe, from the world’s most trusted news organization.

JAZZ.FM91 OFFICIAL media kit| 9 10 | JAZZ.FM91 OFFICIAL MEDIA KIT EVENT SPONSORSHIPS

SOUND OF JAZZ concert series

Each fall, JAZZ.FM91 presents our annual Sound of Jazz concert series: six unique concert events featuring an all-star mix of Canadian jazz legends and talented newcomers. For 44 years, Sound of Jazz concerts have entertained thousands of attendees of all ages with a rich spectrum of jazz, and they’ve been captured live for re-broadcasts every Sunday on the Sound of Jazz program. With three levels of sponsorship available and the ability to customize our partnership opportunities to meet a client’s individual needs, sponsorship of the Sound of Jazz concert series provides clients with a 360-degree marketing solution that includes on-air, online, and on-site advertising that can help drive brand awareness and deliver tactical messaging.

JAZZ LIVES marquee event

Since 2005, JAZZ.FM91’s annual marquee fundraising event JAZZ LIVES has featured some of the most talented jazz artists from Canada and around the world. Branford Marsalis, Holly Cole, Pat Metheny, Robi Botos, Al Jarreau, Gregory Porter and Peter Appleyard are just a few of the outstanding performers that have graced the JAZZ LIVES stage. Proceeds from the concert support the radio station’s many community outreach initiatives, including our youth education and scholarship programs and our in-hospital music therapy program. As a sponsor of JAZZ LIVES, clients receive prominence at one of Canada’s most prestigious live music events — and you will also be helping to support the future of jazz in this country.

LIVE TO AIR CONCERT SERIES

The Live to Air concert series is an essential part of JAZZ.FM91’s programming. Hosted in the Long & McQuade Performance Hall to an intimate gathering of 50 listeners, each concert features a live performance and interview with top jazz talent from around the world that is broadcast live to our radio audience and recorded for future broadcast on the Sound of Jazz program heard Sundays from 4 to 5 p.m. Past artists featured as part of the Live to Air concert series include Diana Krall, Harry Connick Jr., Melody Gardot, Jon Batiste, Jim Cuddy, Bill Charlap and Snarky Puppy. This concert series features a minimum of eight live performances each year.

JAZZ.FM91 OFFICIAL media kit| 11 12 | JAZZ.FM91 OFFICIAL MEDIA KIT contact us managing director lorie russell [email protected] advertising sarah stewart [email protected] promotions David McTeague [email protected]

Digital Adam Feibel [email protected] general inquiries 416-595-0404 [email protected]

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