AUSTRIAN WINE Statistics report 2015
As at: September 2016 Contents
1. Structure of Austrian Wine production ...... 1
1.1 Institutional structure...... 1 1.1.1 Regional wine boards ...... 1 1.1.2 National wine board ...... 1 1.1.3 Establishment of regional wine boards ...... 2
1.2 Survey of area under vine 2015 ...... 4 1.2.1 Vineyard area 2015 ...... 6 1.2.2 Organic vineyards in Austria ...... 10
1.3 Wine production in Austria ...... 11 1.3.1 Growing season, harvest and inventory 2015 ...... 11 1.3.1.1 Growing season 2015 – A year to celebrate for wine lovers ...... 11 1.3.1.2 Harvest and inventory 2015 ...... 12 1.3.1.3 Inventory 2015 ...... 16 1.3.2 Austrian vintages 1950-2015 ...... 18 1.3.3 Grape and wine prices ...... 20 1.3.4 Climate and climate change ...... 21 1.3.4.1 Maximum and minimum temperatures ...... 22 1.3.4.2 Precipitation and sunshine hours ...... 22 1.3.5 Structure of production in Austria ...... 23 1.3.5.1 Average size and number of grape growers ...... 23 1.3.5.2 Bottler capacity ...... 24 1.3.6 Qualitätswein (quality wine) – federal inspection number statistics 2015 ...... 25
1.4 Wine consumption in Austria...... 27 1.4.1 Change in still wine and Sekt (sparkling wine) consumption ...... 27 1.4.1.1 Wine consumption in Austria ...... 27 1.4.1.2 Sekt (sparkling wine) consumption in Austria ...... 30 1.4.2 On-trade and consumption at home...... 31 1.4.2.1 On-trade and cash & carry/wholesale distribution ...... 31 1.4.2.1.1 Scanning data from cash & carry/wholesale distribution ...... 31 1.4.2.1.2 Market shares domestic/abroad C+C/wholesale distribution ...... 31 1.4.2.1.3 Analysis of domestic share ...... 35 1.4.2.2 Domestic consumption ...... 39 1.4.2.2.1 Food retailers ...... 42
2. Wine exports from Austria ...... 56
2.1 Exports by product group and key markets ...... 61
2.2 Comparison of import and export volumes ...... 63
2.3 Imports and exports by country 2015 ...... 67
2.4 Import ...... 69 1. Institutional structure Austrian Wine statistics report
1. Structure of Austrian Wine production
1.1 Institutional Structure 1
The creation of sector associations (inter-professional bodies) has a long track record in many classical wine producing countries (especially France). The underlying idea is that the best way for a region to market itself is if all the stakeholders in its wine industry work together. Following extensive discussions within the Austrian wine industry, in 2003 the legislative framework for the inter-professional system was first established in a decree issued by the Federal Minister of Agriculture, Forestry, Environment and Water Management. This acceded to one of the goals which the Austrian wine industry had been seeking for many years. The most significant operations of Austria’s wine sector organisations are at the regional level.
1.1.1 Regional wine boards
The regional wine boards are composed of the most significant representatives of the local wine industry , and the membership must be representative of the specific attributes of the wine region in question. On the one hand it is important to represent the interests of the grape growers, bulk wine producers and self-marketed businesses, but it is also important to ensure that each board includes representatives from businesses with strong marketing profiles. Together, their tasks are to address the following:
• Their primary task comprises the joint, detailed, analysis of the regional market and improving sales coordination . Examples of this include drawing up standard delivery contracts or contractual viticultural specifications. • Marketing activities tailored to regional requirements can be addressed together with the Austrian Wine Marketing Board. To this end, the AWMB is significantly increasing its regional advertising budgets. • If a region’s market profile would benefit from new regulations in respect of quality wines with protected designations of origin (DAC wines), regional boards can propose them to the Federal Minister who can then enshrine them in law.
1.1.2 National wine board
In principle, the national wine board serves as a filter between the decisions reached by the regional wine boards, and the decrees issued by the Federal Minister of Agriculture, Forestry, Environment and Water Management. The national wine board is specifically involved in two areas:
• The national wine board must examine whether newly-founded regional wine boards comprise an appropriate balance of nominated members which is representative of the market importance of the individual market participants. • The national wine board examines the decisions reached by the regional wine boards with regard to the establishment of DAC wines and ensures that any other provisions of wine law are in the interests of Austrian wine production as a whole.
1 Dr. Rudolf Schmid, BMLFUW and DI Josef Glatt, PKLWK, Institutioneller Aufbau der österr. Weinwirtschaft 2013
1 1. Institutional structure Austrian Wine statistics report
The national wine board is appointed by the Federal Minister for a five-year period and consists of:
• 9 members involved in wine production , proposed by the chairman’s conference of the Austrian chambers of agriculture, and of these, at least two members must be from the cooperative sector. • 9 members involved in the wine trade, proposed by the Austrian Chamber of Commerce, and of these at least two members must represent the Austrian sparkling wine sector. • In addition to these, there are advisory members (without voting rights), who advise the members with voting rights, and carry out the decisions of the national wine board within their own institutions. The advisory representatives consist of experts from the Ministry of Agriculture, one representative from each of the wine-producing federal states, one expert each from the chambers of agriculture and commerce, and the managing director of the Austrian Wine Marketing Board.
It is essential that the national wine board has a balanced membership from all sectors of the Austrian wine industry. This platform should be the forum for listing and discussing all proposals which are suited to the continuous improvement of the marketing of Austrian wine. Although Qualitätswein (quality wine ) is the main focus, Austrian Landwein (cf. vin du pays ) and base wines for Sekt (sparkling wine ) are also within the national board’s remit.
However, the regional boards are the central element of the inter-professional structure. They have very wide decisional powers within their areas and they work autonomously. Only resolutions with legal consequences require the national wine board’s approval. However, with these decisional powers comes the responsibility to use them appropriately. Consequently, all competent industry participants in a region have the duty to assist their local wine board.
1.1.3 Establishment of regional wine boards
The regulations governing the establishment of regional wine boards as public law bodies are included in the decree issued by the Federal Minister of Agriculture, Forestry, Environment and Water Management which was last amended on 23 May 2011, regarding the establishment of wine sector organisations.
Regional wine boards shall undertake the following specific tasks:
1. Improve knowledge and communication regarding the production and marketing of Qualitätswein (quality wine ) in order to improve sales co-ordination. 2. Perform market research and the implement marketing activities in conjunction with the Austrian Wine Marketing Board. These marketing activities must be in keeping with the desired image of Austrian wines as a whole. 3. Develop processes and technologies designed to improve product quality. 4. Draw up standard contracts, e.g. delivery contracts or contractual viticultural specifications. 5. Define the conditions for the production and marketing of Qualitätswein (quality wine ) with protected designation of origin and distinctive regional typicity.
The names of the boards shall consist of the name of their area of activity, plus “regional wine board”. The goal is to establish a wine board for each wine region . This requirement can be waived in justified circumstances.
2 1. Institutional structure Austrian Wine statistics report
The regional wine boards comprise local members of the wine industry. Wine industry representatives include:
• Wine grape growers • Wine producers • Wine retailers and wholesalers • Representatives of the co-operatives • Sparkling wine producers • Brokers etc.
Notwithstanding the above, the composition of the members of the regional wine boards must always represent the specific circumstances of the local area. This means that the share of wine industry representatives must be weighted according to volumes of wine sold. The shares of wine grape producers, wine producers, representatives of the cooperatives, wholesalers and retailers etc. must also be taken into account. In calculating this weighting (if the market participants agree), the target market structure can also be taken into account as well as the status quo.
Regional wine boards must consist of at least five members. The number of members must not exceed the following: for regions
1. not exceeding 1,000 ha of vineyard area: 7 members 2. between 1,000 and 5,000 ha of vineyard area: 15 members 3. with more than 5,000 ha of vineyard area: 21 members
Regional wine board members are proposed by the chairman’s conferences of the Austrian chambers of agriculture and the Austrian Chamber of Commerce through their respective regional and federal organisations, and they are appointed for a five-year period by the Federal Minister of Agriculture, Forestry, Environment and Water Management. Proposals must be approved by the national wine board.
Currently, the following regional wine boards have been appointed:
(date of national board founding resolution in brackets)
Carnuntum (5.9.2001) 7 members Thermenregion (5.9.2001) 15 members Traisental (5.9.2001) 7 members Wachau (5.9.2001) 15 members Burgenland (28.11.2001) 21 members Weinviertel (28.11.2001) 21 members Kremstal (18.3.2002) 15 members Vienna (12.6.2002) 7 members Kamptal (12.11.2003) 15 members Wagram (23.4.2003) 15 members Klosterneuburg (23.4.2003) 7 members Styria (4.7.2006) 15 members Sparkling (5.4.2013) 12 members
3 1. Area under vine by grape variety Austrian Wine statistics report
1.2 Survey of area under vine 2015 2
In accordance with Regulation (EU) No. 1337/2011 Austria is obliged to produce a survey of area under vine on a five-yearly (formerly 10-yearly) basis. With regards to the legal basis for the implementation of the survey, the Federal Minister of Agriculture, Forestry, Environment and Water Management adopted Regulation BGBl. II No. 207/2015 regarding vineyard area statistics in 2015 (Survey of Area Under Vine Regulation 2015). As a consequence, following the 2009 survey, a new survey of area under vine was carried out as at 31 st July 2015.
The Wein-ONLINE system was used as the data source for the wine-producing federal states of Burgenland, Lower Austria, Styria and Vienna. This system is maintained on behalf of the Federal Ministry for Agriculture and Forestry, Environment and Water Management (BMLFUW), by the Land-, forst- und wasserwirtschaftliches Rechenzentrum GmbH (LFRZ) data centre. For the federal state of Carinthia, it was possible to use data from the state’s vineyard registry. The data were transmitted electronically, checked for plausibility and evaluated. The data from the other federal states: Upper Austria, Salzburg, Tyrol and Vorarlberg were gathered by Statistics Austria using a written questionnaire which was filled in by wine producers.
The resulting total for Austria’s planted vineyard area was 45,439 ha, which is 94 ha or 0.2% less than in the last survey of area under vine in 2009.
With 28,145 ha or 61.9% Lower Austria remains the largest wine producing federal state in Austria, followed by Burgenland with 12,249 ha (27.0%), Styria with 4,324 ha (9.5%) and Vienna with 581 ha (1.3%). The remaining federal states grew by 57 ha to 140 ha (+69.5%) compared with the previous survey in 2009.
The trend toward larger wineries could also be seen in this survey. The average vineyard area by winery increased from 2.26 ha in 2009 to 3.22 ha (+42.5%).
Figure 1 shows the share of area for each wine region by federal state. This shows that the Neusiedlersee wine region (Burgenland) had 7,159 ha or 58.2%, the Weinviertel wine region (Lower Austria) had 13,886 ha (49.2%) and the Südsteiermark wine region (Styria) had 2,163 ha (50.0%), making them respectively the leading regions in their federal states.
This survey showed that the long-term trend towards red wine at the expense of white wine no longer holds. Whilst white wine plantings grew to 30,502 ha, showing an increase of 2.3% compared with 2009, red wine area fell by 4.9% to 14,937 ha.
Regarding the distribution by vine variety, Grüner Veltliner continued unchallenged as the top Austrian variety with 14,376 ha, corresponding to 47.1% of the total plantings of white wine grapes. With growth of 6.3%, Grüner Veltliner also recorded the largest increase of plantings across all varieties. In position two, the red wine variety Zweigelt accounted for 6,311 ha or 42.3% of all red wine plantings.
Moving to the distribution of vine varieties by individual federal state, Grüner Veltliner has a clear lead amongst white wine plantings in Burgenland (1,258 ha), Lower Austria (12,920 ha) and Vienna (171 ha), whereas Welschriesling was most significant in Styria (701 ha) and White Riesling in the other federal states (18 ha). Among red wine varieties Zweigelt dominates in the federal states of Lower Austria (3,521 ha) and Vienna (36 ha), but elsewhere the dominant
2 Statistics Austria, survey of area under vine 2015 (as at June 2016)
4 1. Area under vine by grape variety Austrian Wine statistics report grape is respectively Blaufränkisch in Burgenland (2,632 ha), Blauer Wildbacher in Styria (432 ha) and Blauer Burgunder in the other federal states (10 ha).
An analysis by vine age (Figure 2) shows that the largest proportion of vines, 51.7%, fall into the 10 to 29 years category, followed by 30 years plus at 31.4% and 3 to 9 years at 12.6%. 4.3% of vines are less than 3 years old. These are new plantings ‒ i.e. not yet productive area ‒ totalling 1,950 ha, which is not an insignificant proportion of total area under vine.
5 1. Area under vine by grape variety Austrian Wine statistics report
1.2.1 Vineyard area 2015
Vineyard area by yield potential Vineyards total Name Yielding Not yet yielding Total planted area Producers Area White wine Red wine White wine Red wine
Wine-producing regions Weinland 2) 11,874 41,104.27 25,567.43 13,672.91 1,496.78 238.21 40,975.33 Steirerland 2,085 4,329.99 3,166.18 970.98 171.19 15.44 4,323.79 Bergland 3) 174 139.67 78.36 33.12 21.62 6.57 139.67
Burgenland 3,329 12,310.98 5,073.07 6,725.46 306.85 143.33 12,248.71 Wine regions
Neusiedlersee 1,339 7,158.89 3,368.18 3,400.63 242.27 87.35 7,098.43 Neusiedlersee -Hügelland 924 2,835.24 1,410.53 1,362.20 47.69 14.82 2,835.24 Mittelburgenland 358 1,898.35 127.73 1,721.17 8.42 39.23 1,896.55 Südburgenland 708 418.49 166.62 241.46 8.47 1.93 418.49
Lower Austria 8,269 28,211.81 20,038.45 6,846.24 1,166.17 94.28 28,145.14 Wine regions
Thermenregion 693 2,192.23 1,125.97 964.75 67.40 23.40 2,181.51 Kremstal 747 2,377.67 1,833.50 421.88 111.79 1.22 2,368.39 Kamptal 823 3,917.69 2,966.68 795.70 141.69 2.86 3,906.93 Wagram 926 2,722.26 2,032.31 578.97 102.02 7.07 2,720.37 Traisental 451 820.88 610.14 141.98 61.73 1.14 814.99 Carnuntum 282 906.06 387.56 471.87 26.07 20.56 906.06 Wachau 502 1,344.03 1,173.35 116.78 53.64 0.26 1,344.03 Weinviertel 3,791 13,886.06 9,874.80 3,343.71 601.62 37.78 13,857.91 No specified wine region 54 44.95 34.14 10.60 0.21 - 44.95
Styria 2,085 4,329.99 3,166.18 970.98 171.19 15.44 4,323.79 Wine regions
Südsteiermark 623 2,162.84 1,778.34 287.06 91.92 4.46 2,161.78 Weststeiermark 261 538.42 151.30 364.81 14.43 7.88 538.42 Vulkanland Steiermark 1,199 1,628.45 1,236.26 319.12 64.84 3.10 1,623.32 No specified wine region 2 0.28 0.28 - - - 0.28
Vienna 276 581.48 455.91 101.21 23.76 0.60 581.48
Other federal states 174 139.67 78.36 33.12 21.62 6.57 139.67
AUSTRIA 2015 14,133 45,573.93 28,811.97 14,677.01 1,689.59 260.22 45,438.79 AUSTRIA 2009 20,181 45,585.81 28,345.33 15,341.68 1,475.06 371.06 45,533.12 Figure 1: Vineyard area 2015 in hectares 3
3 Statistics Austria. Analysis via the Wein-ONLINE system maintained on behalf of the Federal Ministry for Agriculture and Forestry, Environment and Water Management (BMLFUW), by the Land-, forst- und wasserwirtschaftlichen Rechenzentrum GmbH (LFRZ) (Burgenland, Lower Austria, Styria and Vienna as well as Carinthia). Primary survey: Upper Austria, Salzburg, Tyrol, Vorarlberg. Rounding differences for technical reasons. 1) Nurseries (accredited); chamber of agriculture (LK), Burgenland; chamber of agriculture (LK), Lower Austria; federal state government (LR) of Styria (agricultural research centre). 2) Weinland comprises: Burgenland, Lower Austria, Vienna. 3) Bergland comprises: Carinthia, Upper Austria, Salzburg, Tyrol, Vorarlberg. Figures correspond to basic data from Statistics Austria according to the 2015 preliminary survey report of area under vine. As at June 2016; figures not qualified.
6 1. Area under vine by grape variety Austrian Wine statistics report
Plantings by vine age Nurseries 1) Name less than 3 to 9 10 to 29 30 years 3 years years years and older
Wine-producing regions 1,734.99 4,550.27 21,274.68 13,415.39 128.93 Weinland 2) 186.63 1,073.42 2,207.87 855.88 6.20 Steirerland 28.19 76.04 26.86 8.57 - Bergland 3)
450.18 1,212.15 7,587.54 2,998.84 62.26 Burgenland Wine regions
329.62 736.04 4,834.62 1,198.16 60.46 Neusiedlersee 62.51 246.99 1,601.37 924.37 - Neusiedlersee -Hügelland 47.65 183.64 963.38 701.88 1.80 Mittelburgenland 10.41 45.49 188.16 174.43 - Südburgenland
1,260.45 3,234.89 13,387.43 10,262.38 66.67 Lower Austria Wine regions
90.79 243.40 1,195.46 651.86 10.71 Thermenregion 113.01 242.74 991.35 1,021.29 9.28 Kremstal 144.55 424.04 1,712.11 1,626.23 10.76 Kamptal 109.10 310.95 1,136.77 1,163.56 1.89 Wagram 62.87 121.70 286.60 343.82 5.89 Traisental 46.63 161.33 541.83 156.27 - Carnuntum 53.90 164.57 400.15 725.42 - Wachau 639.40 1,564.50 7,105.99 4,548.02 28.14 Weinviertel 0.21 1.67 17.17 25.91 - No specified wine region
186.63 1,073.42 2,207.87 855.88 6.20 Styria Wine regions
96.38 594.20 1,077.29 393.91 1.07 Südsteiermark 22.31 107.06 303.57 105.48 - Weststeiermark 67.94 372.03 826.87 356.48 5.13 Vulkanland Steiermark - 0.13 0.14 - - No specified wine region
24.36 103.23 299.71 154.18 - Vienna
28.19 76.04 26.86 8.57 - Other federal states
1,949.81 5,699.73 23,509.41 14,279.83 135.13 AUSTRIA 2015 1,846.12 9,870.28 9,525.27 24,291.46 52.69 AUSTRIA 2009 Figure 2: Plantings by vine age 4
4 Statistics Austria. Analysis via the Wein-ONLINE system maintained on behalf of the Federal Ministry for Agriculture and Forestry, Environment and Water Management (BMLFUW), by the Land-, forst- und wasserwirtschaftlichen Rechenzentrum GmbH (LFRZ) (Burgenland, Lower Austria, Styria and Vienna as well as Carinthia). Primary survey: Upper Austria, Salzburg, Tyrol, Vorarlberg. Rounding differences for technical reasons. 1) Nurseries (accredited); chamber of agriculture (LK), Burgenland; chamber of agriculture (LK), Lower Austria; federal state government (LR) of Styria (agricultural research centre). 2) Weinland comprises: Burgenland, Lower Austria, Vienna. 3) Bergland comprises: Carinthia, Upper Austria, Salzburg, Tyrol, Vorarlberg. Figures correspond to basic data from Statistics Austria according to the 2015 preliminary survey report of area under vine. As at June 2016; figures not qualified.
7 1. Area under vine by grape variety Austrian Wine statistics report
Austria Other Varieties BGLD LowA STY Vienna federal 2009 2015 states
White wine Bouvier 234.39 216.34 182.09 30.04 1.99 1.88 0.34 Chardonnay (Morillon) 1,379.87 1,576.81 599.83 603.65 316.89 40.24 16.20 Frühroter Veltliner (Malvasier) 424.10 368.62 11.54 351.66 - 4.86 0.55 Furmint 9.17 8.63 7.66 0.44 0.43 0.10 - Goldburger 140.07 97.72 46.95 20.12 29.01 1.63 - Grauer Burgunder (Pinot Gris, Ruländer) 214.63 224.07 73.65 47.71 93.67 6.00 3.03 Grüner Veltliner (Weißgipfler) 13,518.83 14,375.82 1,258.26 12,920.11 8.48 171.45 17.52 Jubiläumsrebe 13.12 6.20 3.48 2.54 - 0.18 - Müller -Thurgau (Rivaner) 2,043.76 1,777.11 289.39 1,231.14 235.73 17.33 3.52 Muscat 492.01 823.26 115.89 388.64 300.67 13.03 5.02 Muscat -Ottonel 359.18 343.85 247.06 89.56 4.67 2.01 0.56 Neuburger 651.94 507.26 139.82 352.31 0.49 14.05 0.59 Roter Veltliner 193.45 197.51 0.21 193.20 - 3.54 0.57 Rotgipfler 105.23 123.27 0.53 117.59 - 5.15 - Sauvignon Blanc 844.83 1,170.21 225.51 288.50 623.16 15.42 17.62 Scheurebe (Sämling 88) 375.75 350.85 155.28 46.99 147.26 1.31 0.02 Sylvaner (Grüner Sylvaner) 41.90 38.47 2.10 26.56 7.46 2.20 0.15 Traminer, Yellow Traminer 309.00 288.05 106.36 101.17 69.08 9.89 1.54 Pinot Blanc (Weißburgunder, Klevner) 1,914.44 1,916.15 492.99 842.00 528.49 45.98 6.68 White Riesling (Riesling, Rhine Riesling) 1,851.50 2,015.78 127.16 1,729.70 62.90 77.97 18.04 Welschriesling 3,462.11 3,232.92 1,192.80 1,311.82 700.99 25.59 1.73 Zierfandler (Spätrot) 85.38 82.38 0.75 76.57 - 5.06 - Other white varieties 113.87 103.27 0.07 66.76 28.64 2.84 4.95 Gemischter Satz 1,041.88 657.01 100.53 365.84 177.37 11.92 1.34 TOTAL 29,820.38 30,501.56 5,379.93 21,204.62 3,337.37 479.67 99.98
Red wine Blauburger 896.89 750.01 117.18 603.82 20.67 7.83 0.52 Blauer Burgunder (Blauer Spätburgunder , Blauburgunder, Pinot Noir) 645.78 613.80 278.01 293.23 16.21 16.61 9.74 Blauer Portugieser 1,621.29 1,264.79 10.04 1,245.50 1.87 6.42 0.96 Blauer Wildbacher 365.34 433.83 0.04 1.08 432.29 - 0.42 Blaufränkisch (Frankovka) 3,227.92 2,807.80 2,631.89 148.95 20.76 4.92 1.28 Cabernet Franc 55.97 64.37 48.84 13.37 0.76 1.00 0.40 Cabernet Sauvignon 591.57 566.75 341.65 200.07 14.84 9.40 0.80 Merlot 644.21 694.61 403.61 258.28 22.22 9.15 1.36 Rathay 8.73 31.88 19.30 11.51 0.65 0.05 0.38 Roesler 160.43 215.76 102.94 102.32 6.80 1.32 2.38 St. Laurent 775.35 724.24 360.01 342.27 13.89 7.61 0.46 Syrah (Shiraz) 136.79 140.50 102.82 35.69 1.59 0.36 0.05 Zweigelt (Blauer Zweigelt, Rotburger) 6,411.72 6,311.20 2,403.22 3,520.51 342.78 36.13 8.55 Other red varieties 16.65 33.11 - 8.49 15.68 0.00 8.93 Gemischter Satz 154.10 284.57 49.24 155.45 75.42 1.02 3.45 TOTAL 15,712.74 14,937.23 6,868.79 6,940.52 986.42 101.81 39.69 Figure 3: Vine varieties by federal state, in hectares 5
5 Statistics Austria. Analysis via the Wein-ONLINE system maintained on behalf of the Federal Ministry for Agriculture and Forestry, Environment and Water Management (BMLFUW), by the Land-, forst- und wasserwirtschaftlichen Rechenzentrum GmbH (LFRZ) (Burgenland, Lower Austria, Styria and Vienna as well as Carinthia). Primary survey: Upper Austria, Salzburg, Tyrol, Vorarlberg. Rounding differences for technical reasons.
8 1. Area under vine by grape variety Austrian Wine statistics report
Neuburger Frühroter Veltliner Scheurebe Gemischter Satz 2% 1% Muskateller 2% 1% 3% Sauvignon Blanc Muskat-Ottonel 4% 1%
Andere Weißweinsorten 5%
Chardonnay 5% Grüner Veltliner 47% Müller-Thurgau 6%
Weißer Burgunder 6%
Weißer Riesling 7%
Welschriesling 11%
Figure 4: White wine-grape varieties by plantings 2015 6
Blauer Wildbacher Gemischter Satz Andere Rotweinsorten 3% 2% 2% Cabernet Sauvignon 4% Roesler 1% Blauer Burgunder 4%
Merlot 5% Zweigelt 42% St. Laurent 5%
Blauburger 5%
Blauer Portugieser 9%
Blaufränkisch 19%
Figure 5: Red wine-grape varieties by plantings 2015 7
6 Statistics Austria, survey of area under vine 2015 (as at June 2016) 7 Statistics Austria, survey of area under vine 2015 (as at June 2016)
9 1. Area under vine by grape variety Austrian Wine statistics report
1.2.2 Organic vineyards in Austria
Weingärten (in ha) der geförderten Biobetriebe lt. INVEKOS
Österreich Burgenland NÖ STMK Wien Gesamt (in ha) (in ha) (in ha) (in ha) (in ha) 2000 246 472 44 (in ha) 764 2001 276 473 51 1 802 2002 303 622 65 2 996 2003 353 744 67 4 1.172 2004 360 787 90 4 1.247 2005 419 832 115 4 1.376 2006 385 849 117 5 1.361 2007 704 1.349 155 19 2.234 2008 829 1.395 158 23 2.413 2009 1.055 1.492 198 56 2.813 2010 1.306 1.752 233 61 3.369 2011 1.465 1.937 227 69 3.716 2012 1.499 1.964 237 74 3.791 2013 1.561 2.070 240 78 3.968 2014 1.539 2.267 328 102 4.254 2015 1.732 2.737 478 133 5.100
Figure 6: Changes to organic plantings (in hectares) 8 defined as eligible organic wineries by IACS 9
Anteil Bio-Weingärten an Weingärten lt. INVEKOS in %
Burgenland NÖ STMK Wien Österreich (in %) (in %) (in %) (in %) (in %)
2000 1,93 1,75 1,30 0,56 1,76 2001 2,32 1,81 1,46 0,30 1,92 2002 2,52 2,35 1,81 0,52 2,35 2003 2,90 2,79 1,86 1,38 2,74 2004 2,91 2,94 2,47 1,36 2,89 2005 3,34 3,10 3,06 1,28 3,16 2006 3,17 3,23 3,08 1,81 3,20 2007 6,18 5,29 3,94 6,03 5,43 2008 7,29 5,44 3,99 6,90 5,83 2009 9,30 5,82 4,93 14,51 6,79 2010 11,39 6,89 5,71 15,48 8,13 2011 12,68 7,55 5,47 17,11 8,88 2012 13,02 7,71 5,53 17,79 9,08 2013 13,66 8,19 5,55 18,48 9,56 2014 14,30 9,03 7,66 23,30 10,46 2015 16,58 11,02 11,29 26,33 12,71
Figure 7: Organic vineyards percentage share of total according to IACS
8 Source: BMLFUW, AMA, as at: June 2016 9 The IACS (Integrated Administration and Control System) is an EU system which is being gradually rolled out for the purposes of implementing the Common Agricultural Policy (CAP) in EU Member States.
10 1. Wine production in Austria Austrian Wine statistics report
1.3 Wine production in Austria
1.3.1 Growing season, harvest and inventory 2015
For an archive of Austrian vintages, harvests and inventories, please see http://www.oesterreichwein.at/daten- fakten/jahrgangsbewertungen-2013-2000/.
1.3.1.1 Growing season 2015 – A year to celebrate for wine lovers 2015 was a year to celebrate for anyone who makes or admires Austrian wine. Wine regions only suffered isolated material cases of hail damage. The 2015 vintage has a lot of promise. The wines which are already ready to be tasted have impressive depth, ripe fruit flavours and balance. The wines which are still developing in the cellars promise body, class and great potential.
Vintage weather conditions
After calm weather in spring and favourable flowering conditions, a very hot and dry summer followed with one heat wave after the next. In some places plants came to a standstill; especially young vines where irrigation was not possible were subjected to water stress. Fortunately, around mid-August most wine-growing areas had some rainfall, which arrived just in time.
This was followed by a beautiful, stable autumn with many sunny days, but also relatively cool nights – which sets 2015 apart from other years such as 2011 and 2006. In September there were further rainy episodes which also came in mid-October. Except for this slightly more humid period the beautiful autumn weather kept going well into November. As a result, it was possible to bring in most of the harvest at the optimum time, especially as there was very limited pest and fungal attack. There was also very little noble rot.
Ripeness, fruit and elegance
In general, 2015 gave white wines with considerable extract and well-proportioned body with acidity levels at the lower end of the range in analytical terms. However, this does not generally show when tasting the wines. The usual characteristics of a hot year –high, fiery alcohol and relatively little fruit – were largely avoided. Indeed, the white wines show depth, mature fruit flavours and considerable density. Varietal typicity generally also came across well. It appears to be an exceptional year for red, bringing together the elegance of 2006 with the exuberance of 2011. Almost all regions produced wines with intense colour, extreme ripeness and density, with elegant depth, dark fruit notes and velvety tannin structure.
Lower Austria
The proverbial fly in the ointment for the vintage in Lower Austria was a wholly atypical nocturnal hailstorm at the beginning of May. This hail storm hit the eastern Kremstal and Kamptal and then moved over large areas of Wagram where it led to a dramatic reduction in the crop. This meant that the only way for local producers to make basic quality wines was to buy in grapes from adjacent areas in order to partly compensate for the losses. Major fermentation problems and off notes remained the exception this year. The addition of acid was approved, but very few winemakers made use of it.
The most important grape variety, Grüner Veltliner, showed consistently very juicy, plush wines with a tendency towards milder acid structures. What is striking is that there are convincing wines across the board, from the lighter weight, more basic levels right up to the
11 1. Wine production in Austria Austrian Wine statistics report powerful premium wines. Rieslings benefited from longer hang times which gave juicy, powerful crus with a wonderful balance between fruit components and depth of acidity. As was to be expected in such a ripe year, Pinot Blanc and Chardonnay also showed convincing levels of density and harmony. Fashionable, aromatic Yellow Muscat produced its most beautiful wines for years, as did the rare Zierfandler, Rotgipfler, and Roter Veltliner varieties.
Burgenland
In Burgenland the situation was similar to that of neighbouring Lower Austria with fruity and full-bodied wines showing varietal typicity and restrained acidities. Burgundian varieties gave particularly good results and the lighter Welschriesling wines also turned out well. In addition to the fullness of body mentioned above, the red wines also show great balance lending them elegance and the ability to develop for many years ‒ they are also more than suitable for barrique maturation. All in all, this red wine vintage should at least reach the levels of the great 2011 vintage. Following the previous year’s very low yield for Prädikatswein, this year ‒ despite the late and hesitant onset of botrytis ‒ provided a satisfactory quantity of dessert wines with great depth of fruit.
Styria
In Styria there was a hail event relatively early in the year but the vines recovered well from it. High levels of grape ripeness and the impeccable quality of the fruit at harvest applied to all areas within Styria, giving powerful, harmonious wines with medium acidity, comparable to the great 2007 vintage. The Styrian specialities Yellow Muscat and Sauvignon Blanc produced both very successful results and satisfactory yields. This year, Sauvignon Blancs showed riper fruit flavours and high density; marked green or grassy undertones are almost completely absent. Pinot Blanc and Morillon (Chardonnay) also benefited from the ripe vintage, but at the same time they completely avoided hot year characteristics as a result of the favourable distribution of precipitation. For the Schilcher from the Weststeiermark, superb quality wines are to be expected which could surpass all vintages since 2011.
Vienna
Having avoided devastating hail damage, Vienna was also able to ripen its open bunches of grapes to full maturity, allowing winemakers to harvest at the optimal moment. For the Wiener Gemischter Satz speciality, full-bodied wines with the corresponding acid levels are to be expected. They have deep fruit flavours and dense structure with convincing performance in both lighter and more serious styles. This also applies to Veltliners and Pinot Blancs from Viennese vineyards. Rieslings did exceptionally well this year, and the wines from famous, top Viennese sites, for example Nussberg, are bursting with fruit intensity. The best Rieslings also have the potential for long, continuous development. For the reds, these optimal vintage conditions allowed the vinification of powerful cru wines with ageing potential.
1.3.1.2 Harvest and inventory 201521 According to Statistics Austria, as at 30th November 2015, the vintage produced a harvest of 2.3 million hectolitres ‒ significantly more than 2014’s low yield year (+13%), and also slightly above (+2%) the five-year moving average. The harvest comprised 1.5 million hectolitres of white wine (+8% on 2014) and 800,000 hectolitres of red wine (+24% on 2014). Following the significant rain-related yield reductions of the previous year, this meant a return to the
21 Statistics Austria Final Report on Harvest and Inventory 2015
12 1. Wine production in Austria Austrian Wine statistics report production of sufficient quantities.
Whilst the first half of the year largely saw optimal weather conditions, the 2015 harvest was principally influenced by two factors: on the one hand, there was extreme summer heat with widespread and prolonged drought (over eastern parts of the country), and on the other hand there was wide-ranging hail, specifically in the areas of Lower Austria, Wagram, Kamptal and Kremstal, and in Styria. This meant that yield varied significantly from region to region. It was striking ‒ particularly in relation to the rot problems of the previous year ‒ to see the widespread very good levels of grape health. From a qualitative point of view there was a tendency towards higher sugar and lower acidity as a result of the hot weather conditions.
Lower Austria’s 1.4 million hl represented an 8% increase in wine compared with 2014, and this harvest size represented a return to the average of the past 5 years. Following the losses caused by rot in the previous year, there were significant increases in Lower Austrian red wines (352,200 hl; +20% compared with 2014), which nevertheless failed to reach the average of the past 5 years (-8%). Given the stable production in the previous year, the Lower Austrian white wine harvest only grew slightly, to 1.0 million hl (+4% on 2014). At the regional level, hail caused significant reductions in harvest; this meant that Wagram lost almost a third of its harvest (84,000 hl; -31% on five-year average). This also applied to Kremstal (96,200 hl; -22% on five-year average) and Kamptal (131,700 hl; -19% on five-year average).
Burgenland saw a significant increase in harvest. At 666,300 hl (+30% compared with 2014) this corresponded to 9% more wine than the five-year average. Both white wines (276,700 hl; +32% on 2014) as well as reds (389,600 hl; +28% on 2014) were significantly stronger than the weak prior year result.
Steiermark, which was also affected by hail, remained at 214,000 hl (+8% to 2014) just below the local production average (-3% on five-year average), while Vienna with its 22,100 hl (+15% on 2014) was able to outperform slightly (+3% on five-year average).
From a product perspective, at 2.1 mn hl (+21% vs 2014) Qualitätswein and Prädikatswein had significantly higher volumes; both reds (728,400 hl; +30% vs 2014) and whites (1.4 mn hl; +17% vs 2014) were affected. At 120,800 hl, the Wein and Landwein segments (including single varietal wine and Sturm) saw a decrease of 45% compared with the previous year. This decreased the volume of white Wein and Landwein by more than half. Red Wein and Landwein fell by 20%.
13 1. Wine production in Austria Austrian Wine statistics report
Harvest by wine region in 201522
White wine Red and rosé wine Total wine
Area in Yield in Area in Yield in Area in Yield in Federal Land or production hectolitres production hectolitres production hectolitres wine region in ha1) in ha1) in ha1)
total per ha total per ha total per ha
Burgenland 5,195 276,735 53.3 6,390 389,598 61.0 11,585 666,333 57.5
Neusiedlersee 3,462 200,815 58.0 3,279 215,448 65.7 6,742 416,263 61.7
Neusiedlersee- 65,288 46.2 1,304 51,249 39.3 2,717 116,537 42.9 Hügelland 1,414
Mittelburgenland 134 5,882 43.9 1,544 111,601 72.3 1,678 117,483 70.0
Südburgenland 186 4,750 25.6 263 11,300 43.0 449 16,050 35.8
Lower Austria 19,758 1,010,452 51.1 7,118 352,241 49.5 26,876 1,362,693 50.7
Thermenregion 1,035 33,653 32.5 874 31,973 36.6 1,908 65,626 34.4
Kremstal 1,943 76,824 39.5 481 19,409 40.4 2,423 96,233 39.7
Kamptal 2,726 103,640 38.0 815 28,080 34.5 3,541 131,720 37.2
Wagram 2,029 64,592 31.8 617 19,372 31.4 2,646 83,965 31.7
Traisental 578 31,286 54.1 137 7,610 55.6 715 38,897 54.4
Carnuntum 401 21,130 52.6 523 24,873 47.6 924 46,003 49.8
Wachau 1,118 81,120 72.6 143 7,718 53.9 1,261 88,838 70.5
Weinviertel 9,907 597,314 60.3 3,524 213,000 60.4 13,431 810,315 60.3
other 20 893 44.3 6 204 36.8 26 1,097 42.7
Styria 3,389 162,305 47.9 1,157 51,737 44.7 4,546 214,043 47.1
Südsteiermark 2,043 101,486 49.7 400 17,341 43.3 2,443 118,827 48.6
Weststeiermark 148 6,652 45.0 363 17,968 49.5 511 24,621 48.2
Vulkanland (SE Styria) 1,199 54,167 45.2 393 16,428 41.8 1,592 70,595 44.3
Vienna 483 17,288 35.8 119 4,794 40.2 603 22,082 36.6
Other federal states 107 1,960 18.2 59 1,292 21.8 167 3,252 19.5
Austria 2015 28,933 1,468,740 50.8 14,844 799,662 53.9 43,777 2,268,40 51.8 3 Austria 2014 29,375 1,354,878 46.1 15,411 643,807 41.8 44,786 1,998,68 44.6 5 Austria Ø 10-14 28,632 1,420,813 49.6 15,348 798,706 52.0 43,979 2,219,51 50.5 9
22 Source: BMLFW (as at 30th November 2015) 1) Areas under vine for red and white wine production according to 2009 survey of area under vine Areas under vine for red and white wine production and harvest production by wine region calculated based on yield estimates by STATISTICS AUSTRIA viticulture experts.
14 1. Wine production in Austria Austrian Wine statistics report
Harvest 2015
Change vs 2014 and vs five-year average
average 10-14
Harvest 2001-2015 by quality level
Wein/Landwein (incl. Sturm from 2013)
Harvest 2001-2015 compared with five-year average
15 1. Wine production in Austria Austrian Wine statistics report
1.3.1.3 Inventory 201523 2015 inventories (as at 31st July) fell significantly to 2.4 million hl (-8% on 2014). A particularly large gap in inventory was attributable to the weakness of the 2014 red wine harvest, resulting in a reduction in stocks of 12%, to 1.1 million hectolitres of red wine. The fall in white wine inventories was somewhat more moderate at 1.3 million hectolitres (-5% on 2014).
The Qualitätswein and Prädikatswein categories saw inventories fall significantly to 1.9 million hl (-10% on 2014), and within this Burgenland fell by as much as 15%, to 536,600 hl. Lower Austria, which showed the most significant inventories of Qualitätswein and Prädikatswein (1.2 million hl; representing a share of 63%), recorded a decrease of 7% compared to the 2014 stock level.
In the case of Wein/Landwein, there was a slight increase in inventory to 291,400 hl (+3% on 2014). This still represented 23% less than in the five-year average. Wein/Landwein inventories comprised 184,700 hl of white wine (+9% on 2014) and 106,700 hl of red wine (-6% on 2014).
Wein and Qualitätswein and Sparkling wine and Grape juice3) Landwein2) Prädikatswein other products Federal states
white red total white red total white red total white red total in hectolitres
Burgenland 17,851 22,976 40,827 127,998 408,619 536,617 10,341 8,467 18,807 364 259 622
Kärnten 70 37 107 616 358 974 84 36 120 1 2 3
Lower Austria 112,621 69,682 182,303 694,584 488,313 1,182,897 25,244 17,308 42,552 1,248 587 1,835
Upper Austria 186 211 398 1,091 3,939 5,029 2,428 341 2,769 - - -
Salzburg - - - 29 4 33 ------
Styria 26,572 10,758 37,330 84,982 36,641 121,623 3,638 4,591 8,229 267 359 626 Tyrol 1,819 733 2,552 2,413 1,890 4,303 56 128 184 - - -
Vorarlberg 553 725 1,278 545 563 1,109 24 6 30 - - - Vienna 25,056 1,547 26,603 12,016 7,985 20,001 50,723 8,264 58,987 213 36 249
Austria 2015 184,728 106,669 291,397 924,274 948,312 1,872,586 92,537 39,141 131,678 2,092 1,244 3,336 Austria 2014 170,037 114,059 284,095 978,956 1,093,586 2,072,542 97,299 40,384 137,683 1,956 1,496 3,452
Austria 219,021 160,186 379,207 932,647 1,026,682 1,959,329 103,239 25,995 129,234 2,164 1,829 3,992 Ø10-14
23 Statistics Austria Final Report on Harvest and Inventory 2015
16 1. Wine production in Austria Austrian Wine statistics report
Wine from third Products from other EU countries Total wine inventory countries and blended in EU4) Federal states white red total white red total white red total in hectolitres
Burgenland - 217 217 3,385 1,849 5,233 159,938 442,386 602,324
Kärnten ------770 433 1,203
Lower Austria 3,416 1,846 5,262 40,834 25,757 66,591 877,947 603,493 1,481,441
Upper Austria - - - 4,706 47 4,754 8,411 4,539 12,950
Salzburg ------29 4 33
Styria 8 95 103 6,850 2,115 8,965 122,317 54,559 176,876
Tyrol 46 229 274 2,030 3,425 5,455 6,363 6,405 12,768
Vorarlberg 1 4 5 429 1,644 2,073 1,552 2,942 4,494
Vienna - - - 2,198 473 2,671 90,206 18,305 108,511
Austria 2015 3,470 2,391 5,861 60,432 35,309 95,741 1,267,533 1,133,066 2,400,599
Austria 2014 6,874 3,078 9,952 74,091 32,059 106,150 1,329,212 1,284,662 2,613,874
Austria Ø10-14 3,571 5,077 8,648 66,487 38,207 104,694 1,327,128 1,249,747 2,576,875
Figure 17: Inventory 2015
InventoryInventory 2015 2015 2,400,5992,613,874 hl hl
other Federal states 1.3% Vienna 4.5% Styria 7.4%
Burgenland 25.1%
in hectolitres
Lower Austria 60.6%
17 1. Wine production in Austria Austrian Wine statistics report
InventoryInventory Development Development
Inventory in hectolitres in Inventory
Inventory in hectolitres in Inventory
Wine (table wine) and Landwein Qualitätswein and Total inventory Prädikatswein
1.3.2 Austrian vintages 1950-2015
The table below shows Austrian harvest volumes from 1950 to the present day:
Year Volume in hl Year Volume in hl Year Volume in hl Year Volume in hl Year Volume in hl 1950 1,291,355 1965 1,387,371 1980 3,086,422 1995 2,228,969 2010 1,737,454 1951 1,103,790 1966 1,453,588 1981 2,085,168 1996 2,110,332 2011 2,814,754 1952 746,092 1967 2,594,384 1982 4,905,651 1997 1,801,747 2012 2,154,755 1953 826,093 1968 2,477,241 1983 3,697,925 1998 2,703,170 2013 2,391,948 1954 1,638,762 1969 1,465,101 1984 2,518,918 1999 2,803,383 2014 1,998,685 1955 1,164,232 1970 1,916,130 1985 1,125,655 2000 2,338,410 2015 2,268,403 1956 390,391 1971 1,812,790 1986 2,229,845 2001 2,530,576 1957 1,415,427 1972 2,595,615 1987 2,183,623 2002 2,599,483 1958 1,897,077 1973 2,404,307 1988 3,502,457 2003 2,529,846 1959 727,952 1974 1,664,924 1989 2,580,861 2004 2,734,561 1960 897,487 1975 2,704,467 1990 3,166,290 2005 2,264,018 1961 1,328,221 1976 2,901,040 1991 3,093,259 2006 2,416,961 1962 1,006,661 1977 2,594,021 1992 2,588,215 2007 2,628,020 1963 1,826,741 1978 2,366,278 1993 1,865,479 2008 2,993,722 1964 2,840,169 1979 2,773,006 1994 2,646,635 2009 2,351,873
Figure 18: Austrian harvest volumes 1950-2015
The average of the harvest volumes over the last 65 years has been 2.3 million hl. Over the last 15 years volumes have oscillated around a level of 2.4 million hl (see red line on graph in figure 19).
18 1. Wine production in Austria Austrian Wine statistics report
5.000.000
4.500.000
4.000.000
3.500.000
3.000.000
2.500.000
2.000.000
1.500.000
1.000.000
500.000
0
2015
2014
2013
2012
2010
2008
2006
2004
2002
2000
1998
1996
1994
1992
1990
1988
1986
1984
1982
1980
1978
1976
1974
1972
1970
1968
1966
1964
1962 1960 1950
Figure 19: Austrian Vintages 1950-2015
19 1. Wine production in Austria Austrian Wine statistics report
1.3.3 Grape and Wine Prices
This shows average prices for bulk and bottled wine over recent years:
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Wine grapes, white, 0.27 € 0.26 € 0.25 € 0.34 € 0.45 € 0.35 € 0.29 € 0.66 € 0.75 € 0.82 € 0.68 € 0.55 € 0.67 € Gem. Satz; kg Wine grapes, red, 0.50 € 0.34 € 0.14 € 0.34 € 0.26 € 0.19 € 0.22 € 0.47 € 0.55 € 0.49 € 0.38 € 0.28 € 0.33 € Gem. Satz; kg
Bulk wine, white, 0.26 € 0.28 € 0.29 € 0.33 € 0.44 € 0.35 € 0.26 € ** ** ** ** ** ** Gem. Satz; litres Bulk wine, red, Gem. 0.67 0.58 0.31 € 0.30 € 0.36 0.3 0.24 € ** ** ** ** ** ** Satz; litres
Bulk: Qualitätswein, 0.39 € 0.43 € 0.33 € 0.41 € 0.55 € 0.55 € 0.42 € 0.67 € 1.32 € 1.05 € 1.00 € 0.64 € 0.71 € white
Bulk: Qualitätswein, 0.85 € 0.74 € 0.38 € 0.42 € 0.46 € 0.39 € 0.38 € 0.57 € 0.92 € 0.77 € 0.67 € 0.47 € 0.47 € red
2L bottle, white, 1.75 € 1.83 € ** ** ** ** ** ** ** ** ** ** ** Gem. Satz; litres 2L bottle, red, 1.88 € 2.06 € ** ** ** ** ** ** ** ** ** ** ** Gem. Satz; litres
Bottle, white; 75cl 3.40 € 3.59 € ** ** ** ** ** ** ** ** ** ** ** Bottle, red; 75cl 3.57 € 3.94 € ** ** ** ** ** ** ** ** ** ** **
Figure 20: Average prices for bulk and bottled wine excl. VAT24
Austrian Qualitätswein (quality wine) is increasingly sold in bottle, the cost of which is subject to wide variation. Different business and marketing models can lead to significant price differences. For this reason, recording a weighted average price for bottled wines for the purposes of the statistics on producer prices in agriculture and forestry has become increasingly difficult and had to be discontinued in 2005 following consultation with the Federal Ministry of Agriculture, Forestry, Environment and Water Management and the Austrian Chamber of Agriculture.
24 Source: Statistics Austria, “Land- und Forstwirtschaftliche Erzeugerpreise 2008 bis 2014” (Producer Prices in Agriculture and Forestry between 2008 and 2014) ** Data not available
20 1. Wine production in Austria Austrian Wine statistics report
1.3.4 Climate and Climate Change
Climate change has occasioned a large number of discussions in the wine industry over recent years. For this reason, a selection of climate information is included here, in order to illustrate the current situation.
Temperatures in selected Austrian wine-producing municipalities
Average Average Average Average Change Altitude Location temp. temp. temp. temp. 1990-2004 to in m 1961 - 1990 1990 - 2004 2004 - 2012 2004 - 2013 2004-2013 Illmitz (B) 117 10.9 °C 10.3°C 11°C 11°C 0.7°C Neusiedl am See (B) 154 10.3°C 10.5°C 11.2°C 11.2°C 0.7 °C Deutschkreutz (B) 192 9.9°C - 10.3°C 10.3°C - Wörterberg (B) 400 9.4°C 8.8°C 9.8°C 9.8°C 1°C Bernstein (NÖ) 600 8.4°C 9°C 9°C 9°C - Eisenstadt (B) 184 10.4°C 10.3°C 10.8°C 10.8°C 0.5°C Graz (ST) 337 9.5°C 9.7°C 10.3°C 10.3°C 0.6°C Deutschlandsberg (ST) 353 9.3°C 9.2°C 9.5°C 9.6°C 0.4°C Leibnitz/Silberberg (ST) 332 9.5°C 9.2°C 9.9°C 9.9°C 0.7°C Hollabrunn (NÖ) 253 9°C 9.4°C 9.7°C 9.7°C 0.3°C Falkenstein (NÖ) 302 9.2°C - 9.8°C 10°C - Retz (NÖ) 320 9.2°C 9.6°C 10°C 9.9°C 0.3°C St. Pölten (NÖ) 273 9.4°C 9.6°C 10°C 10°C 0.4°C Baden (NÖ) 249 10°C 10.2°C 10.1°C 10.9°C 0.7°C Bad Vöslau (NÖ) 230 9.8°C - 9.9°C 10.9°C - Gumpoldskirchen (NÖ) 222 - 10.4°C 10.9°C 10.9°C 0.5°C Schwechat (NÖ) 184 9.9°C 10.2°C 10.5°C 10.5°C 0.3°C Tulln/Langenlebarn (NÖ) 175 9.5°C 10°C 10.3°C 10.3°C 0.3°C Krems (NÖ) 204 9.6°C 9.7°C 10.2°C 10.2°C 0.5°C Langenlois (NÖ) 204 9.2°C 9.6°C 10°C 10°C 0.4°C Vienna - Hohe Warte 198 10.3°C 10.6°C 10.9°C 10.9°C 0.3°C
Figure 21: Annual average temperatures in °C25
A comparison of average temperatures between 1990-2004 and 2004-2013 shows that the temperature has increased at every weather station (with the exception of Bernstein where it has stayed the same).
25 ZAMG (Central Institution for Meteorology and Geodynamics) 2013; B = Burgenland, NÖ = Lower Austria, ST = Styria
21 1. Wine production in Austria Austrian Wine statistics report
1.3.4.1 Maximum and minimum temperatures
Max. Max. Aug. Max. Aug. Max. Aug. Max.Aug. Min. Jan. Min. Jan. Min. Jan. Min. Jan. Min. change Altitude Change 1990- Location mid mid mid Mid 2004- mid mid mid mid 1990-2004 to in m 2004 to 2004- 1961-1990 1990-2004 2004-2012 2013 1961-1990 1990-2004 2004-2012 2004-2013 2004-2013 2013 Illmitz (B) 117 29 °C 33.4 °C 33.5 °C 27.1°C -6.3°C -12 °C -13°C -11.2°C -2.4°C -10.6°C Neusiedl am See (B) 154 32 °C 33.6 °C 33.4 °C 28.6°C -5°C -12 °C -12°C -11°C -2°C -10°C Deutschkreutz (B) 192 32 °C - 32.3 °C 27.6°C - -13 °C - -12.4°C -3.2°C - Wörterberg (B) 400 30 °C 29.2 °C 30.7 °C 26.2°C -3°C -12 °C -12°C -11.2°C -3.4°C -8.6°C Bernstein (NÖ) 600 28 °C 30.4 °C 29 °C 23.1°C -7.3°C -12 °C -11°C -11.1°C -3.2°C -7.8°C Eisenstadt (B) 184 32 °C 33.1 °C 32.6 °C 26.1°C -7°C -12 °C -11°C -10.7°C -2.1°C -8.9°C Graz (ST) 337 30 °C 32.3 °C 31.8 °C 25.7°C -6.6°C -12°C -13°C -10.4°C -2.9°C -10.1°C Deutschlandsberg (ST) 353 31 °C 32.4 °C 31.7 °C 25.6°C -6.8°C -14°C -15°C -13.2°C -4.5°C -10.5°C Leibnitz/Silberberg (ST) 332 32 °C 33 °C 32.4 °C 27.6°C -5.4°C -16°C -13°C -13.2°C -4.6°C -8.4°C Hollabrunn (NÖ) 253 32 °C 32.8 °C 32.2 °C 26.9°C -5.9°C -15°C -14°C -15.6°C -3.6°C -10.4°C Falkenstein (NÖ) 302 33 °C - 31.5 °C 27.3°C - -14°C - -12.9°C -3.4°C - Retz (NÖ) 320 32 °C 32.5 °C 31.7 °C 26.5°C -6°C -14°C -12°C -11.7°C -2.9°C -9.1°C St. Pölten (NÖ) 273 33 °C 32.9 °C 32.3 °C 26.6°C -6.3°C -12°C -13°C -11.7°C -2.3°C -10.7°C Baden (NÖ) 249 32 °C 33 °C 32.5 °C 26.1°C -6.9°C -11°C -11°C -10.6°C -1.8°C -9.2°C Bad Vöslau (NÖ) 230 32 °C - 31.7 °C 26.1°C - -13°C - -10.7°C -1.8°C - Gumpoldskirchen (NÖ) 222 - 32.8 °C 32.9 °C 26.1°C -6.7°C - -12°C -10.6°C -1.8°C -10.2°C Schwechat (NÖ) 184 32 °C 33 °C 32.3 °C 27.2°C -5.8°C -13°C -13°C -11.7°C -2.4°C -10.6°C Tulln/Langenlebarn (NÖ) 175 32 °C 33.5 °C 32.8 °C 27.4°C -6.1°C -14°C -14°C -13.5°C -2.5°C -11.5°C Krems (NÖ) 204 32 °C 32.9 °C 32.4 °C 25.9°C -7°C -12°C -13°C -12.6°C -2.9°C -10.1°C Langenlois (NÖ) 204 32 °C 33 °C 32.7 °C 27.3°C -5.9°C -13°C -13°C -12.4°C -3.3°C -9.7°C Vienna - Hohe Warte 198 32 °C 33 °C 32.4 °C 27.1°C -5.9°C -10°C -10°C -10°C -1.4°C -1.6°C
Figure 22: Maximum and minimum temperatures in °C26
1.3.4.2 Precipitation and sunshine hours
Change Change Altitude Precipitation Precipitation Precipitation Precipitation Sunshine Sunshine Sunshine Sunshine Location 1990-2004 to 1990-2004 to in m 1961-1990 1990-2004 2004-2012 2004-2013 1961-1990 1990-2004 2004-2012 2004-2013 2004-2013 2004-2013
Illmitz (B) 117 595 571 608.9 615 44 1832 2080 2153.4 2148 68 Neusiedl am See (B) 154 597 550 598.8 591 41 1862 2010 2193.3 2182 172 Deutschkreutz (B) 192 594 - 695.4 706 - 1830 - 1971.8 1956 - Wörterberg (B) 400 754 894 668.1 674 -220 n/a 1965 2146.3 2147 182 Bernstein (NÖ) 600 749 771 765.8 773 2 n/a - 2026.7 2030 - Eisenstadt (B) 184 619 642 757.3 746 104 1859 2022 2146.4 2134 112 Graz (ST) 337 838 844 909.1 918 74 1844 1880 2138.7 2118 238 Deutschlandsberg (ST) 353 1153 968 1006.6 1009 41 1874 1937 2058.7 2036 99 Leibnitz/Silberberg (ST) 332 917 934 935.1 937 3 1639 - 2159.8 2142 - Hollabrunn (NÖ) 253 519 490 530.2 521 31 1778 - 2012.6 1990 - Falkenstein (NÖ) 302 509 - 589.4 586 - 1655 - 2099.8 2085 - Retz (NÖ) 320 435 490 497.9 495 5 1651 1896 2003.2 1985 89 St. Pölten (NÖ) 273 696 660 757.1 772 112 1717 1780 1978.2 1959 179 Baden (NÖ) 249 596 685 734 695 10 1712 1809 1895 1910 101 Bad Vöslau (NÖ) 230 611 - 754.7 695 - 1741 - 1922 1910 - Gumpoldskirchen (NÖ) 222 - 657 691.3 695 38 - 1829 1921.9 1910 81 Schwechat (NÖ) 184 543 578 587 583 5 1773 - 2124.2 2128 - Tulln/Langenlebarn (NÖ) 175 641 594 702.9 706 112 n/a 1755 1953.3 1942 187 Krems (NÖ) 204 521 529 554.7 563 34 1721 1780 1832 1814 34 Langenlois (NÖ) 204 481 481 559.6 564 83 1667 1758 1826.2 1817 59 Vienna - Hohe Warte 198 607 648 705.7 709 61 1771 1969 2097 2087 118
Figure 23: Total annual precipitation in l/m² and sunshine duration in hours
26 ZAMG (Central Institution for Meteorology and Geodynamics) 2013; B = Burgenland, NÖ = Lower Austria, ST = Steiermark
22 1. Wine production in Austria Austrian Wine statistics report
1.3.5 Structure of production in Austria
1.3.5.1 Average size and number of grape growers The structure of wine producing businesses has changed profoundly over the past 20 years, both in terms of size and number. On the one hand, the drastic reduction in the number of wine estates is down to the fact that a large number of grape growers with a vineyard surface area of less than one hectare have ceased to exist. On the other hand, the average producer size has increased, due to the increase of the number of producers with more than 5 ha. There is therefore a noticeable shift towards larger business structures along with a decrease in the number of smaller producers. This is also linked to how the business is run. There is a correlation between the size of businesses and businesses which are run on a full-time basis.
Number of Ha per Area in ha producers producer 1987 45,380 58,188 1.28 1999 31,946 48,558 1.52 2009 20,181 45,586 2.26 2015 14,111 45,439 3.22
Figure 24: Average Size and Number of Grape Growers 1987-201527
3.5 3.22
3
2.5 2.26
2 1.52 1.5 1.28
1
0.5
0 1987 1999 2009 2015
Average producer size in ha
Figure 25: Development of the average producer size28
27 AWMB, based on Statistics Austria agricultural structure surveys 1987, 1999, 2009, 2015 28 AWMB, based on Statistics Austria agricultural structure surveys 1987, 1999, 2009, 2015
23 1. Wine production in Austria Austrian Wine statistics report
60,000 58,188 50,000 48,558 45,586 45,439 40,000 45,380 32,044 30,000
20,181 20,000 14,111 10,000
0 1987 1999 2009 2015
Number of producers Vineyard area in ha
Figure 26: Development of the number of businesses and vineyard area29
The 2015 survey of area under vine quantified Austrian plantings at 45,439 ha (with a total potential of 60,000 ha; see red line on graph). This represents a decline of 22% since 1987. The number of wineries has fallen by 69% since 1987 to a 2015 level of 14,111. As can be seen in figure 20, the area under vines is farmed by a constantly falling number of growers, who consequently each manage a larger area. The average holding size has increased from 1.28 hectares (1987) to 3.22 hectares (2015). This development shows a clear trend toward larger operating structures, with a decline in small wineries.
1.3.5.2 Bottler capacity The number of bottlers of Qualitätswein (quality wine) has decreased to fewer than 4,300 from almost 6,500 in 2009. Conversely, the number of businesses with the capacity to bottle over 30,000 litres has increased from 970 in 2009 to over 1,500. These bottlers are at the forefront of the Austrian wine industry, and all of them work in close cooperation with the AWMB.
Producers Producers Producers 2009 2015 +/- over 1 mn litres 19 17 -2 500,001 - 1 mn litres 18 31 13 100,001 - 500,000 litres 159 297 138 50,001 - 100,000 litres 340 520 180 30,001 - 50,000 litres 440 654 214 10,001 - 30,000 litres 1,653 1,674 21 5,001 - 10,000 litres 3,852 1,128 -2,704 Figure 27: Number of bottlers (in litres of bottled wine) 2009 vs. 201530
29 AWMB, based on Statistics Austria agricultural structure surveys 1987, 1999 and 2009 30 Source: Bundeskellereiinspektion: 2009 and 2015 inventory reports; sales data from businesses with reporting requirements
24 1. Wine production in Austria Austrian Wine statistics report
7,000
6,000
5,000
4,000 5,505 3,206 3,253 3,000 3,134 3,103 2,936 2,802
2,000
1,000 1,682 1,601 1,552 1,611 1,519 976 1,379 0 2009 2010 2011 2012 2013 2014 2015
Export-relevant producers (over 30,000 litres) Small producers (below 30,000 litres)
Figure 28: Number of bottlers above and below 30,000 litres31
A comparison of the 2009-2015 sales data for businesses with reporting requirements shows that the number of economically significant producers (with sales of over 30,000 litres) has grown very sharply (from 976 to 1,519 currently), whilst the number of small producers (especially those with sales volumes below 5,000 litres) has dropped sharply.
Of course annual influences and harvest volumes play a role in this (e.g. the number of businesses was particularly small in 2011 as a result of the 2010 harvest), however, the overall picture clearly shows the breakneck pace of structural change in the Austrian wine industry. The consequence is ever-increasing levels of predatory competition. In order to ensure that we secure our competitive ability and growth over the long term, it is therefore of vital importance for the AWMB, working in partnership with the wine industry, to enter as many export markets as possible.
1.3.6 Qualitätswein (quality wine) – federal inspection number statistics 201532
Federal inspection number statistics (from 01.01.2015 to 31.12.2015)
Overview federal inspection numbers Number of allocations of federal inspection numbers 31,653 Total volume in litres 166,394,360 Number of refusals, rejections, cancellations and withdrawals 4,051 Number of applications with submission date 36,174 Number of unprocessed applications at period end 1,222 Processing time for positive decisions in days 7.26 Number of submitting producers 4,499 Tariff cost for evaluation in Euro 2,402,143 Tariff costs for evalatuion passed on to producers 1,274,680
Figure 29: Overview of federal inspection number statistics 2015
31 Source: Bundeskellereiinspektion: AWMB analysis based on inventory reports 2009-2015 32 Federal office for wine production, statistics and federal inspection numbers 2015
25 1. Wine production in Austria Austrian Wine statistics report
Overview of DAC submissions total volume of number of allocated total volume rejections Quality level allocations in federal inspection submitted in litres litres numbers DAC red 1,531,050 1,481,700 306 49,350 DAC white 16,241,733 14,487,584 2,987 1,754,149 Total 17,772,783 15,969,284 3,293 1,803,499
Figure 30: Overview of DAC submissions
total amount of DAC allocations in litres Weinviertel DAC 8,341,220 Kamptal DAC 4,386,695 Kremstal DAC 2,286,136 Traisental DAC 769,785 Mittelburgenland DAC 875,385 Wiener Gemischter Satz DAC* ca. 600.000 Neusiedlersee DAC 466,300 Leithaberg DAC 193,637 Eisenberg DAC 191,850
Figure 31: DAC wines submitted by wine region33
33 *: Total quantity only shown for Vienna wine region. As a result, the quantity of the Wiener Gemischter Satz DAC can only be estimated
26 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
1.4 Wine consumption in Austria
1.4.1 Change in still wine and Sekt (sparkling wine) consumption
Wine distribution channels
2014 250* mn L
140.5 mn L 97 mn L (39%) (56%) 12.5 mn L (5%)
drunk by Austrians at home bought by tourists consumed in Austrian on-trade or at events
Figure 32: Wine consumption in Austria by distribution channel 2013-2015 (total amounts of domestic and foreign wine incl. sparkling)35
In Austria an average 252* million litres of wine were consumed in 2015. Of this amount, the most significant part (145.7 million litres or 57.9%) was consumed in Austrian restaurants or at events. A further 93.5 million litres (37.1%) were consumed in Austrian households. The majority of the consumption by households is accounted for via purchases at food retailers (70.7 million litres; 75.6%)36. Around 12.6 million litres (5%) were purchased by tourists.
1.4.1.1 Wine consumption in Austria In the 2014/2015 financial year, wine consumption in Austria reached 2.3 million hl. This corresponds to a decline of 14.8% compared to the consumption in the previous year, when 2.6 million hl were consumed.
Per-capita consumption was 27.1 litres. This represents a reduction of 4.2 litres per capita compared with 2013/2014. This is not surprising for many observers who had already been perceiving the decline subjectively for several years. The significant fluctuations of up to 40 million litres in the Statistics Austria annual consumption figures over the last decade are thus certainly unrealistic. Overall, a further reason for the reduction in per capita consumption is that Austrian population is being significantly increased by immigrants with relatively limited affinity for wine.
On average, over the past 15 years 2.5 million hl of wine were consumed annually in Austria.37
35 Source: GfK: wine distribution channels; as at June 2016. *) Total amount of wine consumption per year calculated by annual average of the 5 preceding years. 36 In order to reflect the whole picture for wine consumption in Austria, retail grocery sales were grossed up to reflect 100% coverage 37 Source: Statistics Austria, Wine supply balance sheet 2014/2015
27 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
Consumption Consumption Year Year in hl in hl 1980/81 2,617,906 2000/01 2,476,616 1981/82 2,594,786 2001/02 2,290,740 1982/83 2,626,493 2002/03 2,402,987 1983/84 2,622,735 2003/04 2,262,683 1984/85 2,596,756 2004/05 2,442,753 1985/86 2,524,356 2005/06 2,643,468 1986/87 2,584,623 2006/07 2,679,684 1987/88 2,612,580 2007/08 2,410,223 1988/89 2,621,115 2008/09 2,437,965 1989/90 2,669,761 2009/10 2,664,024 1990/91 2,654,359 2010/11 2,545,749 1991/92 2,645,399 2011/12 2,578,020 1992/93 2,642,435 2012/13 2,476,808 1993/94 2,542,447 2013/14 2,665,893 1994/95 2,536,706 2011/12 2,578,020 1995/96 2,496,582 2012/13 2,476,808 1996/97 2,425,859 2013/14 2,665,893 1997/98 2,460,764 2014/15 2,322,028 1998/99 2,478,349 1999/00 2,505,291
Figure 33: Wine consumption from 1980/81 to 2014/15 (in hl)38
2,800,000
2,700,000
2,600,000
2,500,000
2,400,000
2,300,000
2,200,000
2,100,000
2,000,000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Consumption in 1,000 hl
Figure 34: Wine consumption in Austria 2000 - 201539
38 Source: AWMB analysis based on Statistics Austria, Wine supply balance sheets 1980/81 to 2014/2015 39 Source: Statistics Austria, Wine supply balance sheet 2014/2015
28 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
4,000
3,500
3,000
2,500
2,000
Volume 1000 in hl 1,500
1,000
500
0
Harvest Wine consumption
Figure 35: Harvest and wine consumption in Austria 1983 - 201540
140
120
100
80
60
40
20
0
Beer Wine
Figure 36: Beer and wine consumption in Austria between 1980 and 2014/2015 in litres per capita41
40 AWMB analysis based on Statistics Austria, 2015 Harvest report and Supply balance sheet 41 AWMB analysis based on Statistics Austria, Wine and beer supply balance sheets 1980/81 to 2014/15
29 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
1.4.1.2 Sekt (sparkling wine) consumption in Austria
Consumption in Consumption in 75cl Year litres bottles
1990 14,045,834 18,727,778 1991 18,629,170 24,838,890 1992 11,041,669 14,722,223 1993 13,674,998 18,233,333 1994 11,186,111 14,914,816 1995 14,405,556 19,207,406 1996 16,100,000 21,466,666 1997 16,525,000 22,033,333 1998 15,280,000 20,373,334 1999 18,545,000 24,726,667 2000 14,625,000 19,500,000 2001 14,920,563 19,894,084 2002 14,305,556 19,074,074 2003 13,055,554 17,407,405 2004 13,402,770 17,870,360 2005 16,093,324 21,457,765 2007 14,850,000 19,800,000 2008 15,150,000 20,200,000 2009 15,604,500 20,806,000 2010 16,650,000 22,200,000 2011 17,812,500 23,750,000 2012 18,000,000 24,000,000 2013 18,750,000 25,000,000 2011 17,812,500 23,750,000 2012 18,000,000 24,000,000 2013 18,750,000 25,000,000 Figure 37: Domestic consumption of Sekt from 1990 to 201342
30,000,000
25,000,000
20,000,000
15,000,000
10,000,000
5,000,000
0
Consumption in litres Consumption in 75cl bottles
Figure 38: Domestic consumption of Sekt from 1990 to 2013
42 Source Austrian Sekt board: analyses based on AC Nielsen and IWSR data
30 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
1.4.2 On-trade and consumption at home
1.4.2.1 On-trade and cash & carry/wholesale distribution In the wine trade, the on-trade plays an important role in building image and promoting sales. In 2015, according to GfK, a total of around 146 million litres were consumed in the on-trade channel. The AWMB estimates that total consumption in Austria is around 252 million litres which means that over half of the wine drunk in Austria is sold through the on-trade and at events. On-trade sales are forecast to fall in the countryside in wine-producing areas, but further growth is expected in the tourist regions of Western Austria, cities, and in areas attracting cultural tourism.
The demand for Austrian wine remains strong. Domestic ranges continue to be developed and foreign wines continue to lose listings. In 2015 the market share was 89% (2003: 84%). Wine on draft is an exception: cheap imports are making progress here, especially in the lowest quality and in the spritzer segments; they are also finding listings in multiple grocery and at discounters, where they sell in 2 litre PET bottles for €1.99. This is the only imported wine category with strong growth rates. It is therefore strategically important for the Austrian wine industry to work even harder on the important themes of origin marketing in the on-trade, and then to roll it out to wine on draft and house wine (from the generic Qualitätswein, Landwein and varietally-labelled categories).
1.4.2.1.1 Scanning data from cash & carry/wholesale distribution43 Unlike in the off-trade, reliable data are difficult to obtain in the on-trade without extensive market research. The Gastro-Data Institute provides an interesting summary of the wholesale on-trade and cash & carry segment in its "GastroPanel" product. Like AC Nielsen, Gastro-Data uses scanning data captured in the wholesale trade. These data are summarised in this chapter. The survey partners are AGM, Kastner, Kiennast, Metro, C+C Pfeiffer and C+C Wedl, which together control 90% of all cash & carry and on-trade turnover, 65% of all distribution turnover and have an estimated market share of 75-80% of the entire wholesale on-trade turnover (collection and distribution).
According to Gastro-Data, total on-trade turnover is split 90-93% direct (ex cellar) and through the specialist drinks trade, 2% through distribution partners (e.g. Brau-Union), and 5-8% through cash & carry and wholesale distribution. As purchasing behaviour is similar across all the distribution models (whether direct, via specialists or cash & carry), and as they all have unlimited access to the producers (wineries), it is assumed that the Gastro-Data numbers are a good reflection of the market situation as a whole, even though they only show a small proportion of it.
1.4.2.1.2 Market Shares domestic/abroad C+C/wholesale distribution With just under 90% market share (in both volume and value), Austrian wine is the clear leader in cash & carry and wholesale distribution. In the last few years, turnover has grown annually (2015 +0.28% volume, +2.21% value). Foreign wine had a market share of 10.40% by volume and 12.65% by value in 2015.
43 Source: Gastro Data GmbH I-XII 2014
31 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
Mkt. shr. Volume in litres 2015 2011 2012 +/- % 2013 +/- % 2014 +/- % 2015 +/- % % Austria 3,532,925 4,038,637 14.30% 4,145,943 2.70% 4,093,837 -1.30% 4,105,436 0.28% 89.60% Foreign 521,467 540,735 3.70% 533,105 -1.40% 494,238 -7.30% 476,476 -3.59% 10.40% Total 4,054,392 4,579,372 12.90% 4,679,048 2.20% 4,588,075 -1.90% 4,581,912 -0.13% 100.00%
Mkt. shr. Value in Euro 2015 2011 2012 +/- % 2013 +/- % 2014 +/- % 2015 +/- % % Austria 14,574,860 17,292,311 18.6% 19,134,702 10.7% 19,515,048 2.0% 19,946,491 2.21% 87.35% Foreign 2,355,052 2,746,550 16.6% 2,893,046 5.3% 2,838,316 -1.9% 2,887,458 1.73% 12.65% Total 16,929,912 20,038,861 18.4% 22,027,749 9.9% 22,353,364 1.5% 22,833,949 2.15% 100.00%
Figure 39: Domestic and foreign market shares in volume and value44
4,500,000 4,000,000 3,500,000 3,000,000 Austria 2,500,000 Foreign 2,000,000 1,500,000 1,000,000 500,000 0 in lt 2011 2012 2013 2014 2015
Figure 40: Domestic and foreign market shares in volume45
25,000,000
20,000,000
15,000,000 Austria Foreign 10,000,000
5,000,000
0 in € 2011 2012 2013 2014 2015
Figure 41: Domestic and foreign market shares in value46
Analysis of the foreign shares shows that Italy is by far the preferred source country for foreign wine in Austria. Depending on whether volume, value, red or white are considered, France, Spain, overseas and the rest of Europe come in second, third and fourth place.
44 Source: GastroPanel I-XII 2015 45 Source: GastroPanel I-XII 2015 46 Source: GastroPanel I-XII 2015
32 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
Mkt. shr. White wine: Volume in litres 2015 2012 +/- % 2013 +/- % 2014 +/- % 2015 +/- % % Italy 130,314 -0.1% 143,200 9.9% 131,956 -7.9% 137,600 4.3% 82.6% France 3,984 20.8% 4,805 20.6% 3,906 -18.7% 4,874 24.8% 2.9% Spain 3,860 -5.1% 3,606 -6.6% 4,102 13.8% 4,532 10.5% 2.7% Other Europe 10,828 -10.4% 8,649 -20.1% 12,694 46.8% 14,498 14.2% 8.7% Overseas 6,630 -1.6% 5,383 -18.8% 4,002 -25.7% 4,990 24.7% 3.0% Total 155,617 -0.6% 165,642 6.4% 156,659 -5.4% 166,493 6.3% 100.0%
Mkt. shr. White wine: Value in Euro 2015 2012 +/- % 2013 +/- % 2014 +/- % 2015 +/- % % Italy 484,802 16.0% 580,886 19.8% 557,271 -4.1% 610,982 9.6% 78.0% France 39,381 35.1% 50,253 27.6% 39,799 -20.8% 46,369 16.5% 5.9% Spain 22,409 -1.9% 20,870 -6.9% 24,526 17.5% 27,410 11.8% 3.5% Other Europe 44,576 5.7% 39,898 -10.5% 60,533 51.7% 65,098 7.5% 8.3% Overseas 38,727 2.2% 37,197 -3.9% 27,355 -26.5% 33,949 24.1% 4.3% Total 629,895 14.5% 729,105 15.8% 709,484 -2.7% 783,808 10.5% 100.0%
Figure 42: Foreign white wine volume/value47
160,000
140,000
120,000 Italy France 100,000 Spain 80,000 Other Europe 60,000 Overseas 40,000
20,000
0 in lt 2015
Figure 43: Foreign white wine volume48
700,000
600,000
500,000 Italy France 400,000 Spain 300,000 Other Europe Overseas 200,000
100,000
0 in € 2015
Figure 44: Foreign white wine value49
47 Source: GastroPanel I-XII 2015 48 Source: GastroPanel I-XII 2015 49 Source: GastroPanel I-XII 2015
33 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
Mkt. shr. Red wine: Volume in Euro 2015 2012 +/- % 2013 +/- % 2014 +/- % 2015 +/- % % Italy 297,812 6.0% 288,948 -3.0% 265,706 -8.0% 240,962 -9.3% 79.3% France 35,363 19.6% 29,482 -16.6% 24,519 -16.8% 23,268 -5.1% 7.7% Spain 14,935 -1.8% 13,337 -10.7% 12,316 -7.7% 11,579 -6.0% 3.8% Other Europe 7,783 -13.9% 6,718 -13.7% 8,562 27.4% 7,853 -8.3% 2.6% Overseas 25,670 -0.4% 23,934 -6.8% 21,223 -11.3% 20,239 -4.6% 6.7% Total 381,563 5.9% 362,419 -5.0% 332,325 -8.3% 303,901 -8.6% 100.0%
Mkt. shr. Red wine Value in Euro 2015 2012 +/- % 2013 +/- % 2014 +/- % 2015 +/- % % Italy 1,395,284 18.1% 1,460,514 4.7% 1,434,877 -1.8% 1,407,048 -1.9% 68.2% France 272,617 18.3% 264,838 -2.9% 222,740 -15.9% 218,687 -1.8% 10.6% Spain 167,019 23.5% 144,576 -13.4% 169,353 17.1% 168,865 -0.3% 8.2% Other Europe 42,702 7.5% 46,776 9.5% 59,121 26.4% 51,401 -13.1% 2.5% Overseas 218,093 11.3% 217,358 -0.3% 209,655 -3.5% 216,020 3.0% 10.5% Total 2,095,715 17.5% 2,134,062 1.8% 2,095,746 -1.8% 2,062,021 -1.6% 100.0%
Figure 45: Foreign red wine volume/value50
300,000
250,000 Italy 200,000 France Spain 150,000 Other Europe
100,000 Overseas
50,000
0 in lt 2015
Figure 46: Foreign red wine volume51
1 600 000 1 400 000 Italy 1 200 000 France 1 000 000 Spain 800 000 Other Europe 600 000 400 000 Overseas 200 000 0 in € 2015
Figure 47: Foreign red wine value52
50 Source: GastroPanel I-XII 2015 51 Source: GastroPanel I-XII 2015 52 Source: GastroPanel I-XII 2015
34 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
1.4.2.1.3 Analysis of domestic share Analysis of the domestic market shares of red, white and rosé show that white still clearly dominates. Whilst sales volumes over the last three years have remained relatively constant, value has grown every year. Currently, white wine accounts for 62% of the market by volume and 60% by value. The market share of rosé was almost flat between 2012 and 2015 and is currently at the low level of 1% in volume and value.
Volume in litres 2011 2012 2013 2014 2015 in % in lt in % in lt in % in lt in % in lt in % Rosé 0.7% 33,589 0.8% 34,827 0.8% 39,235 1.0% 43,669 1.1% Red 37.8% 1,481,863 36.7% 1,502,924 36.3% 1,516,264 37.0% 1,506,013 36.7% White 61.5% 2,523,186 62.5% 2,608,192 62.9% 2,538,339 62.0% 2,555,754 62.3% Total 100% 4,038,637 100% 4,145,943 100% 4,093,837 100% 4,105,436 100%
Value in Euro 2011 2012 2013 2014 2015 in % in EUR in % in EUR in % in EUR in % in EUR in % Rosé 0.9% 159,908 0.9% 186,550 1.0% 211,282 1.1% 245,918 1.2% Red 41.6% 7,082,755 41.0% 7,568,489 39.6% 7,672,647 39.3% 7,664,614 38.4% White 57.6% 10,049,648 58.1% 11,379,663 59.5% 11,631,119 59.6% 12,035,959 60.3% Total 100% 17,292,311 100% 19,134,702 100% 19,515,048 100% 19,946,491 100%
Figure 48: Domestic market shares of red/white/rosé in volume/value53
3,000,000
2,500,000
2,000,000 Rosé Red 1,500,000 White
1,000,000
500,000
0 in Lt. 2012 2013 2014 2015
Figure 49: Domestic market shares of red/white/rosé in volume54
53 Source: GastroPanel I-XII 2015 54 Source: GastroPanel I-XII 2015
35 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
14,000,000
12,000,000
10,000,000 Rosé 8,000,000 Red
6,000,000 White
4,000,000
2,000,000
0 in € 2012 2013 2014 2015
Figure 50: Domestic market shares of red/white/rosé in value55
In volume terms, almost 91% of the wines in cash & carry/wholesale distribution are sold in the price bands up to €9.99. The highest turnover is generated by the €6.00-€9.99 band (44.7%). In places two to six come €0-€2.99 (16.4%), €10.00-€14.99 (15.4%), €3.00-€5.99 (11.9%), €15.00-€24.99 (7.0%) and over €25 (4.2%).
Analysis of the average prices over time clearly shows that it has been possible to increase the average price constantly in recent years. In 2015, the average price reached €4.87 per bottle.
Volume in litres 2012 2013 2014 2015 in % in lt in % in lt in % in lt in % up to 2.99 50.4% 2,032,829 48.9% 2,010,177 48.8% 1,982,719 48.0% 3.00 to 5.99 16.2% 663,899 16.0% 652,007 15.8% 602,757 14.6% 6.00 to 9.99 25.7% 1,114,592 26.8% 1,102,999 26.8% 1,168,657 28.3% 10.00 to 14.99 5.5% 245,117 5.9% 258,849 6.3% 277,058 6.7% 15.00 to 24.99 1.8% 77,721 1.9% 74,176 1.8% 75,491 1.8% Over 25.00 0.5% 19,553 0.5% 21,929 0.5% 24,136 0.6% Total 100.0% 4,153,710 100.0% 4,120,138 100.0% 4,130,818 100.0%
Value in Euro 2013 2014 2015 in % in EUR in % in EUR in % in EUR in % up to 2.99 17.3% 3,414,025 17.8% 3,404,569 17.3% 3,298,310 16.4% 3.00 to 5.99 14.2% 2,641,119 13.7% 2,681,281 13.6% 2,393,206 11.9% 6.00 to 9.99 43.4% 8,301,088 43.2% 8,475,823 43.0% 9,000,954 44.7% 10.00 to 14.99 14.3% 2,816,672 14.7% 2,973,533 15.1% 3,186,499 15.8% 15.00 to 24.99 7.1% 1,385,208 7.2% 1,389,542 7.1% 1,400,389 7.0% Over 25.00 3.6% 651,622 3.4% 767,307 3.9% 837,075 4.2% Total 100.0% 19,209,735 100.0% 19,692,057 100.0% 20,116,433 100.0%
Figure 51: Domestic sales volumes/value by price band56
55 Source: GastroPanel I-XII 2015 56 Source: GastroPanel I-XII 2015
36 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
Average price by price band 2012 2013 2014 2015 up to 2.99 1.47 1.68 1.69 1.66 3.00 to 5.99 3.77 3.98 4.11 3.97 6.00 to 9.99 7.23 7.45 7.68 7.70 10.00 to 14.99 11.14 11.49 11.49 11.50 15.00 to 24.99 17.42 17.82 18.73 18.55 Over 25.00 32.11 33.33 34.99 34.68 Total 4.28 4.62 4.78 4.87
Figure 52: Average price 2012-2015 by price band
With over a fifth of domestic volume and value, Grüner Veltliner is by far the most important domestic grape variety. In the recent past it has steadily grown volumes by a small amount each year, and was able to grow value by €147,344 compared with 2014. Blauer Zweigelt is in second place, followed by Pinot Blanc/Chardonnay and Welschriesling. The top 10 most important grape varieties account for 55.1% of the market by volume and 63.3% by value. These figures underline the significant value of these 10 grape varieties for the domestic wine industry.
Volume in litres 2012 2013 2014 2015 % Litres % Litres % Litres % Grüner Veltliner 21.6% 916,238 21.7% 943,340 22.8% 968,934 23.5% Blauer Zweigelt 12.4% 444,554 11.7% 441,965 11.6% 431,440 10.4% Weißburgunder/Chardonnay 7.6% 370,587 7.6% 286,771 7.5% 275,527 6.7% Welschriesling 5.7% 204,386 5.5% 185,331 5.3% 187,718 4.5% Blaufränkisch 6.2% 147,323 6.0% 136,334 5.6% 129,106 3.1% Sauvignon Blanc 4.5% 102,357 5.2% 98,829 4.8% 93,449 2.3% Riesling 4.0% 96,645 4.0% 120,291 4.1% 122,846 3.0% Blauer Portugieser 0.4% 33,876 0.4% 40,217 0.4% 38,329 0.9% St.Laurent 1.2% 20,740 1.0% 20,194 1.0% 19,945 0.5% Pinot Noir 0.6% 9,472 0.6% 8,765 0.5% 9,202 0.2% Summe Top 10 64.1% 2,346,177 63.7% 2,282,038 63.6% 2,276,496 55.1% Gesamt Inland 100% 4,172,907 100% 4,120,138 100% 4,130,817 100%
Value in Euro 2012 2013 2014 2015 % Euro % Euro % Euro % Grüner Veltliner 21.6% 4,198,336 21.8% 4,497,599 22.8% 4,644,943 23.1% Blauer Zweigelt 12.4% 2,263,702 11.7% 2,276,624 11.6% 2,255,089 11.2% Weißburgunder/Chardonnay 7.6% 1,474,498 7.7% 1,476,010 7.5% 1,527,973 7.6% Welschriesling 5.7% 1,069,568 5.5% 1,048,351 5.3% 1,094,104 5.4% Blaufränkisch 6.2% 1,157,232 6.0% 1,101,751 5.6% 1,032,410 5.1% Sauvignon Blanc 4.5% 995,964 5.2% 954,416 4.8% 1,009,240 5.0% Riesling 4.0% 772,850 4.0% 803,318 4.1% 813,896 4.0% Blauer Portugieser 0.4% 74,787 0.4% 72,315 0.4% 68,184 0.3% St.Laurent 1.2% 190,307 1.0% 187,773 1.0% 179,906 0.9% Pinot Noir 0.6% 111,378 0.6% 106,786 0.5% 111,575 0.6% Sum Top 10 64.2% 12,308,623 63.9% 12,524,943 63.6% 12,737,320 63.3% Total Domestic 100% 19,314,872 100% 19,692,057 100% 20,116,433 100%
Figure 53: Top 10 most important grape varieties by domestic volume/value57
57 Source: GastroPanel I-XII 2015
37 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
1,200,000
Grüner Veltliner 1,000,000 Blauer Zweigelt Weißburgunder/Chardonnay 800,000 Welschriesling
600,000 Blaufränkisch in Literin Sauvignon Blanc 400,000 Riesling Blauer Portugieser 200,000 St.Laurent Pinot Noir 0 2015
Figure 54: Top 10 most important grape varieties by domestic volume58
5,000,000
4,500,000 Grüner Veltliner 4,000,000 Blauer Zweigelt 3,500,000 Weißburgunder/Chardonnay 3,000,000 Welschriesling
2,500,000 Blaufränkisch in Euro in 2,000,000 Sauvignon Blanc 1,500,000 Riesling 1,000,000 Blauer Portugieser St.Laurent 500,000 Pinot Noir 0 2015
Figure 55: Top 10 most important grape varieties by domestic value59
The classic 75cl bottle continues to be the preferred packaging format in Austria. Almost a half of all wine is sold in 75cl bottles. They account for almost three quarters of the market by value.
58 Source: GastroPanel I-XII 2015 59 Source: GastroPanel I-XII 2015
38 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
Mkt. shr. Volume in litres 2015 Litres 2012 +/- % 2013 +/- % 2014 +/- % 2015 +/- % % 0.375 8,685 94.7% 10,689 23.1% 10,727 0.4% 8,685 -19.0% 0.2% 0.75 2,077,112 16.9% 2,120,445 2.1% 2,050,690 -3.3% 2,031,348 -0.9% 49.2% 1.0 816,484 20.0% 866,660 6.1% 839,193 -3.2% 860,215 2.5% 20.8% 1.5 7,496 70.2% 7,826 4.4% 8,542 9.1% 9,309 9.0% 0.2% over 1.5 1,041,201 7.7% 1,047,285 0.6% 1,090,747 4.1% 1,096,404 0.5% 26.5% Other 114,063 13.2% 120,001 5.2% 120,239 0.2% 124,856 3.8% 3.0% Total 4,065,040 15.1% 4,172,907 2.7% 4,120,138 7.4% 4,130,817 0.3% 100.0%
Mkt. shr. Value in Euro 2015 Litres 2012 +/- % 2013 +/- % 2014 +/- % 2015 +/- % % 0.375 129,074 69.7% 166,743 29.2% 168,338 1.0% 149,490 -11.2% 0.7% 0.75 13,390,981 19.2% 14,674,372 9.6% 15,110,991 3.0% 15,520,481 2.7% 77.2% 1.0 2,130,612 24.7% 2,332,996 9.5% 2,266,637 -2.8% 2,287,216 0.9% 11.4% 1.5 138,698 63.3% 144,596 4.3% 169,738 17.4% 197,685 16.5% 1.0% over 1.5 1,227,110 14.6% 1,524,235 24.2% 1,501,108 -1.5% 1,455,123 -3.1% 7.2% Other 451,958 13.0% 471,931 4.4% 475,245 0.7% 506,439 6.6% 2.5% Total 17,468,433 19.9% 19,314,872 10.6% 19,692,057 2.0% 20,116,433 2.2% 100.0%
Figure 56: Domestic volume/value by packaging format60
1.4.2.2 Domestic consumption61 Domestic consumption includes all wine purchases bought at wineries, in food retailers or in other outlets (e.g. specialist retailers) for consumption within Austrian households.
Wine consumption within Austrian households has been falling slowly since 2008. Sales of Austrian wine came under pressure following the poor 2010 harvest, which led to an increase in imports. As a result of higher sales prices, it was possible to maintain the value of sales at the same level over the same period. In 2015 food retailers accounted for 54.3 million litres of domestic wine sold corresponding to sales revenue of €260.6 million.
24.4 23.0 21.1 26.1 25.3 26.4 26.1 23.6
71.0 70.1
Volume Volume mn in Litres 64.6 57.9 58.2 55.4 54.3 54.3
2008 2009 2010 2011 2012 2013 2014 2015
Domestic wine Foreign wine
60 Source: GastroPanel I-XII 2015 61 Source: GfK consumer tracking 2015
39 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
Figure 57: Household market purchasing volume in millions of litres
99.0 102.5 87.7 84.0 90.1 95.8 88.8 80.2
Value mnin € 272.1 259.1 266.4 248.1 258.2 264.8 258.5 260.6
2008 2009 2010 2011 2012 2013 2014 2015
Domestic wine Foreign wine
Figure 58: Household market purchasing volume in millions of Euro
40 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
Volume in % Value in %
Ex cellar Food ret., dom. wine Food ret., for. wine Oth. retail dom. wine Oth. retail for. wine
in in Mn. l Mn. €
Figure 59: Value and volume shares of intermediaries62
In the households market, Austrian wine has a market share of 69.7% by volume and 74.6% by value. Until recently, specialist trade turnover was significantly overestimated by GfK (2012: 27%!). This assumption has since been corrected by using a more accurate survey method. According to the new “response weighting” method, specialists are nevertheless still responsible for 16.6% of all wine sales consumed at home, and Austrian wine accounts for over 10% of the total household market.
2009 2010 2011 2012 2013 2014 2015 Ex cellar 3.82 4.03 4.19 4.17 4.38 5.50 4.80 Food ret. domestic wine 3.19 3.26 4.03 4.01 4.34 4.24 4.34 Food ret. foreign wine 3.16 3.14 2.88 3.07 2.87 3.13 3.06 Other domestic wine 6.22 6.47 7.12 7.43 7.25 8.21 8.50 Other foreign wine 12.33 13.66 8.53 10.61 12.26 13.03 12.84 Total 3.8 3.83 4.07 4.25 4.33 4.62 4.48
Figure 60: Average price per litre 2009 - 2015 total
62 Source: GfK consumer tracking 2015
41 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
1.4.2.2.1 Food retailers63 Over the past 20 years, food retailers have become the most significant intermediaries in household consumption (at the expense of cellar door sales). Supermarket ranges have been extensively expanded, especially in the higher value segments (over €5/bottle). 20 years ago many customers would buy their wine direct from a small number of producers, but these days, wine is primarily bought at supermarkets to fulfil short-term needs. This has turned the food retailer channel into a strong sales partner for the domestic wine sector.
Food ret. in 1,000 litres 2011 2012 2013 2014 2015 + / - Domestic 158,964.96 166,600.34 179,234.50 188,672.8 203,655.9 7.9% Domestic red 65,512.84 65,850.43 70,578.79 73,344.6 77,976.9 6.3% Domestic white 88,575.45 95,368.21 103,029.37 108,830.6 118,040.8 8.5% Domestic rosé 4,876.67 5,381.70 5,626.35 6,497.6 7,638.1 17.6% Foreign 95,240.05 98,597.73 101,078.28 96,787.7 96,446.7 -0.4% Foreign red 65,373.70 64,116.66 63,436.58 60,206.1 59,163.6 -1.7% Foreign white 28,444.63 33,018.24 35,910.02 34,736.0 35,357.4 1.8% Foreign rosé 1,421.72 1,462.83 1,731.68 1,845.6 1,925.7 4.3% Total wine 254,205.01 265,198.07 280,312.78 285,460.5 300,102.5 5.1%
Figure 61: Wine sales in multiple grocers by volume (in thousands of litres)
Food retailers in 1,000 € 2011 2012 2013 2014 2015 + / - Domestic 34,983.82 34,159.41 35,349.80 37,083.17 39,280.04 5.9% Domestic red 13,740.79 12,946.41 13,500.95 13,830.12 14,301.73 3.4% Domestic white 20,094.34 19,925.14 20,535.16 21,738.65 23,210.68 6.8% Domestic rosé 1,148.69 1,287.87 1,313.69 1,514.40 1,767.63 16.7% Foreign 35,255.42 35,597.09 33,305.69 32,857.48 32,359.78 -1.5% Foreign red 18,789.70 17,924.52 16,230.92 15,320.63 14,713.31 -4.0% Foreign white 15,973.12 17,285.22 16,685.29 17,098.37 17,230.91 0.8% Foreign rosé 492.60 387.35 389.48 438.48 415.57 -5.2% Total wine 70,239.23 69,756.50 68,655.49 69,940.65 71,639.83 2.4%
Figure 62: Wine sales in multiple grocers by value (in thousands of Euro)
63 Source: AC Nielsen: Food retailers report Q4 2015
42 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
0,3 0,5 0,2 0,4 0,4 0,6 0,7 0,4
22,3 23,8 25,4 22,7 24,1 23,5 21,9 22,6 bis 1,49
1,50 bis 2,49
2,50 bis 3,49 27,9 28,3 28,7 28,6 27,7 28,7 28,8 3,50 bis 4,99 30,7
5,00 bis 6,49
6,50 bis 7,99
25,7 25,6 24,0 27,1 8,00 bis 9,99 27,1 25,7 26,2 22,9
10,00 bis 14,99 12,0 11,9 12,0 11,1 12,9 13,1 11,6 13,2 über 15,00 4,5 5,0 4,9 5,3 5,6 6,1 5,1 5,5 2,4 2,6 2,3 2,5 2,6 2,6 2,4 2,6 1,5 2,0 1,5 1,9 1,5 1,4 1,6 1,7 0,4 0,4 0,4 0,4 0,4 0,4 0,4 0,4 1.HJ 2013 2.HJ 2013 1.HJ 2014 2.HJ 2014 1.HJ 2015 2.HJ 2015 Jahr 2014 Jahr 2015
Figure 63: Total wines in 70/75cl bottles, by price band, in percent64
0,1 0,0 0,0 0,0 0,1 0,0 0,0 0,0
7,4 8,0 9,7 10,1 9,2 8,2 8,7 8,8
bis 1,49
32,0 29,9 1,50 bis 2,49 28,8 32,4 29,3 34,3 33,0 34,7 2,50 bis 3,49
3,50 bis 4,99
5,00 bis 6,49
32,5 32,2 33,5 6,50 bis 7,99 35,5 30,5 26,1 30,3 34,7
8,00 bis 9,99
10,00 bis 14,99 16,1 18,3 15,4 15,4 16,0 13,9 17,9 17,7
6,8 7,0 über 15,00 6,4 6,2 7,2 6,7 7,4 8,4
3,2 3,1 3,1 3,2 3,2 3,2 3,3 3,0
0,7 1,0 0,7 0,7 0,7 0,7 1,0 1,0
0,2 0,2 0,1 0,1 0,2 0,2 0,2 0,2 Jahr 2014 Jahr 2015 1.HJ 2013 2.HJ 2013 1.HJ 2014 2.HJ 2014 1.HJ 2015 2.HJ 2015
Figure 64: Domestic white wines in 70/75cl bottles, by price band, in percent
64 Source for all price band analyses: AC Nielsen: Price band analysis 2015
43 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
0,3 0,8 0,4 0,9 0,4 2,1 2,0 0,8
bis 1,49
1,50 bis 2,49
62,8 2,50 bis 3,49 66,7 62,6 61,8 62,8 68,8 66,7 64,7 3,50 bis 4,99
5,00 bis 6,49
6,50 bis 7,99
20,7 22,5 8,00 bis 9,99 20,6 23,3 21,2 22,7 22,8 21,7
9,1 9,6 6,8 10,0 8,1 7,4 8,5 10,2 10,00 bis 14,99 1,7 1,7 2,3 2,0 2,2 1,3 2,5 2,1
0,9 1,8 über 15,00 0,7 0,6 0,8 1,3 1,9 1,6
0,4 0,4 0,3 0,5 0,4 0,3 0,1 0,4
0,2 0,4 0,0 0,1 0,2 0,2 0,4 0,4
0,0 0,0 0,0 0,0 0,0 0,0 0,1 0,0 Jahr 2014 Jahr 2015 1.HJ 2013 2.HJ 2013 1.HJ 2014 2.HJ 2014 1.HJ 2015 2.HJ 2015
Figure 65: Foreign white wines in 70/75cl bottles, by price band, in percent
0,0 0,0 0,0 0,0 0,0 0,0 0,0 0,0
14,1 13,5 11,0 7,7 12,3 15,6 11,2 13,9
bis 1,49
1,50 bis 2,49 29,9 26,6 26,6 28,7 29,9 24,0 34,5 26,7 2,50 bis 3,49
3,50 bis 4,99
5,00 bis 6,49 28,1 32,2 29,9 30,3 30,1 27,3 27,7 6,50 bis 7,99 25,1
8,00 bis 9,99
10,00 bis 14,99 15,4 17,0 15,6 15,4 16,7 16,4 16,9 16,5
7,3 7,8 über 15,00 7,5 8,2 6,3 7,6 7,9 7,9
3,3 3,5 3,3 3,9 3,3 3,5 3,6 3,8
2,4 3,0 2,5 2,3 2,2 2,5 2,3 3,4
0,4 0,5 0,5 0,4 0,4 0,4 0,5 0,6 Jahr 2014 Jahr 2015 1.HJ 2013 2.HJ 2013 1.HJ 2014 2.HJ 2014 1.HJ 2015 2.HJ 2015
Figure 66: Domestic red wines in 70/75cl bottles, by price band, in percent
44 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
1,2 1,6 0,5 1,1 1,2 1,2 1,7 1,3
24,3 27,9 bis 1,49 25,7 24,1 24,5 31,6 28,4 27,9
1,50 bis 2,49
2,50 bis 3,49
27,7 26,1 24,8 3,50 bis 4,99 27,7 28,4 26,3 25,5 27,1 5,00 bis 6,49
6,50 bis 7,99
23,7 8,00 bis 9,99 24,3 27,1 22,7 26,4 25,4 25,0 21,5 10,00 bis 14,99 9,3 11,4 11,6 11,6 9,6 9,4 9,8 11,8
3,7 3,9 über 15,00 2,1 3,5 3,8 4,0 3,9 4,5
2,0 3,0 2,3 2,5 1,9 2,1 2,6 2,8
3,0 3,5 2,4 2,8 2,7 3,3 3,5 3,7
1,1 1,0 1,0 1,2 1,0 1,2 1,0 1,1 Jahr 2014 Jahr 2015 1.HJ 2013 2.HJ 2013 1.HJ 2014 2.HJ 2014 1.HJ 2015 2.HJ 2015
Figure 67: Foreign red wines in 70/75cl bottles, by price band, in percent65
100,0 100,0 100,0 100,0 100,0 100,0 100,0 100,0
48,9 49,9 50,3 51,1 50,5 50,7 50,7 51,5
WEISS
ROT
48,7 46,8 46,4 47,1 46,1 46,8 45,7 45,3
ROSE
2,5 2,8 2,9 3,0 3,2 3,2 2,9 3,2
MAT 14 MAT 15 1.HJ 2013 2.HJ 2013 1.HJ 2014 2.HJ 2014 1.HJ 2015 2.HJ 2015
Figure 68: Value shares by colour in percent66
The term "MAT" stands for "moving annual total" and refers to the rolling year (calculated up to the current period: e.g. MAT 15, last period is H1 2015 (therefore contains H2 2014 and H1 2015).
65 Source: AC Nielsen: Price band analysis 0.7L, 2nd half 2015
45 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
100,0 100,0 100,0 100,0 100,0 100,0 100,0 100,0
53,1 55,3 55,5 56,5 55,5 55,6 55,6 57,2
WEISS
ROT
44,6 42,1 41,8 41,6 41,3 41,7 40,5 39,8
ROSE
2,3 2,7 2,7 2,8 3,1 3,0 2,8 3,0
MAT 14 MAT 15 1.HJ 2013 2.HJ 2013 1.HJ 2014 2.HJ 2014 1.HJ 2015 2.HJ 2015
Figure 69: Volume shares by colour in percent
100,0 100,0 100,0 100,0 100,0 100,0 100,0 100,0 4,9 4,8 5,1 5,0 4,9 4,9 5,1 4,6
RESTL.GROESSE N
700ML+750ML
80,3 80,5 81,8 83,1 82,5 84,0 83,7 84,3
2000ML
1000ML 3,8 3,8 3,6 3,4 3,2 3,2 3,5 3,2 10,8 10,7 9,6 8,6 8,0 7,9 9,1 8,0
MAT 14 MAT 15 1.HJ 2013 2.HJ 2013 1.HJ 2014 2.HJ 2014 1.HJ 2015 2.HJ 2015
Figure 70: Value shares by format in percent
46 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
100,0 100,0 100,0 100,0 100,0 100,0 100,0 100,0
7,9 8,3 7,6 7,6 7,8 8,1 8,9 7,8 RESTL.GROESSE N
700ML+750ML 62,5 62,5 63,6 64,6 66,0 64,1 65,6 65,2
2000ML
11,4 11,7 12,2 12,2 12,3 11,9 12,1 12,0 1000ML
18,5 18,2 16,4 15,0 14,0 14,1 15,7 14,1
MAT 14 MAT 15 1.HJ 2013 2.HJ 2013 1.HJ 2014 2.HJ 2014 1.HJ 2015 2.HJ 2015
Figure 71: Volume shares by format in percent
100,0 100,0 100,0 100,0 100,0 100,0 100,0 100,0 0,8 0,7 SUEDAFRIKA 0,9 0,8 0,8 1,0 0,9 0,7 0,6 1,0 0,6 1,0 1,0 1,7 1,6 1,0 1,0 CHILE 1,4 0,9 1,5 1,5 1,2 1,4 1,3 1,2 1,3 1,2 1,3 1,2 AUSTRALIEN 1,8 1,6 1,3 1,3 1,6 1,2 1,5 3,7 1,5 1,5 3,9 1,5 1,5 UNGARN 3,6 3,2 2,8 2,8 2,8 3,6 2,7 3,5 3,4 3,5 USA 3,6 3,3 3,3 3,2 3,6 3,4 3,5 3,4 3,3 3,3 3,4 EU-VERSCHNITTE 3,4
FRANKREICH
SPANIEN 18,2 17,3 17,1 16,8 16,7 16,9 16,2 15,7 ITALIEN
ALL OTHERS
0,8 0,9 0,8 0,8 0,9 1,1 0,8 1,0
66,1 67,9 Inland 63,6 64,8 65,5 66,7 67,2 68,5
MAT 14 MAT 15 1.HJ 2013 2.HJ 2013 1.HJ 2014 2.HJ 2014 1.HJ 2015 2.HJ 2015
Figure 72: Total value shares by source country in percent
47 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
100,0 100,0 100,0 100,0 100,0 100,0 100,0 100,0 1,0 0,7 0,9 SUEDAFRIKA 0,8 1,0 1,0 0,8 0,6 1,1 0,9 1,4 1,3 1,0 1,2 1,0 0,9 0,9 1,0 AUSTRALIEN 0,9 0,8 0,9 0,9 1,0 0,9 1,4 1,4 1,7 1,5 1,5 1,4 1,3 CHILE 1,4 1,7 1,7 1,7 2,0 1,8 1,7 1,8 1,7 2,9 2,5 3,4 USA 3,0 3,0 2,9 2,6 2,4 2,8 2,8 2,9 2,8 2,8 2,7 2,7 2,9 9,3 9,1 UNGARN 9,2 9,9 9,6 9,1 9,2 9,0 FRANKREICH
SPANIEN
EU-VERSCHNITTE 25,1 24,3 26,2 24,6 25,2 24,9 25,0 23,7 ITALIEN
ALL OTHERS
0,6 0,8 0,6 0,7 0,7 0,8 0,7 0,8
53,0 54,8 Inland 51,2 52,6 52,5 53,5 54,0 55,6
MAT 14 MAT 15 1.HJ 2013 2.HJ 2013 1.HJ 2014 2.HJ 2014 1.HJ 2015 2.HJ 2015
Figure 73: Total volume shares by source country in percent
100,0 100,0 100,0 100,0 100,0 100,0 100,0 100,0 0,3 0,4 0,3 0,3 GRIECHENLAND 0,4 0,3 0,4 1,0 0,9 1,0 0,4 1,0 0,9 0,8 0,7 1,1 1,0 1,0 0,6 1,0 SUEDAFRIKA 1,0 1,1 1,0 1,1 1,3 1,2 1,0 1,2 1,1 1,2 1,2 CHILE 2,0 1,9 1,7 1,2 1,7 1,7 1,4 1,4 2,3 2,0 1,9 1,3 1,8 1,8 1,7 1,7 UNGARN 1,7 3,4 3,2 3,1 3,2 3,3 3,0 3,0 3,0 AUSTRALIEN 4,0 3,9 3,9 3,7 3,5 3,6 3,6 3,7 USA
FRANKREICH
SPANIEN 16,3 15,7 15,6 15,1 15,1 15,4 14,6 14,1 ITALIEN
ALL OTHERS
1,1 1,0 1,1 0,9 1,0 1,0 1,0 1,0
69,7 71,4 Inland 67,3 68,8 69,2 70,2 70,8 71,9
MAT 14 MAT 15 1.HJ 2013 2.HJ 2013 1.HJ 2014 2.HJ 2014 1.HJ 2015 2.HJ 2015
Figure 74: Value shares of 75cl bottles by source country in percent
48 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
100,0 100,0 100,0 100,0 100,0 100,0 100,0 100,0
GRIECHENLAND 0,5 0,4 0,5 0,6 1,5 1,4 0,4 1,0 SUEDAFRIKA 1,2 0,6 0,4 1,6 1,5 1,3 2,1 1,1 0,6 2,0 1,4 1,3 AUSTRALIEN 1,5 0,8 1,3 1,3 1,4 1,1 1,8 1,3 1,2 1,8 1,9 1,9 1,4 CHILE 2,1 1,3 1,3 1,9 1,9 2,1 2,0 2,6 2,3 1,7 1,9 UNGARN 2,2 2,0 3,1 2,6 3,8 2,1 2,0 3,2 3,1 2,8 3,7 3,0 3,8 USA 3,9 2,5 3,9 3,9 3,6 3,6 4,0 FRANKREICH
SPANIEN 18,1 17,4 19,3 18,2 18,4 17,9 17,8 17,0 ITALIEN
ALL OTHERS
1,5 1,3 1,4 1,2 1,2 1,1 1,3 1,1
65,0 67,0 Inland 61,7 64,2 64,3 65,6 66,4 67,6
MAT 14 MAT 15 1.HJ 2013 2.HJ 2013 1.HJ 2014 2.HJ 2014 1.HJ 2015 2.HJ 2015
Figure 75: Volume shares of 75cl bottles by source country in percent
100,0 100,0 100,0 100,0 100,0 100,0 100,0 100,0 0,3 0,4 0,6 0,4 0,2 0,2 0,2 UNGARN 0,3 0,4 0,4 0,4 0,4 0,4 0,4 0,4 0,4 1,3 0,9 0,9 0,9 0,7 0,9 0,6 ARGENTINIEN 0,5 1,9 1,7 1,8 1,8 1,9 1,8 1,8 1,8 SUEDAFRIKA 3,6 3,5 3,1 3,2 2,8 3,2 2,7 2,7 2,8 3,3 3,1 3,0 2,7 2,7 2,8 2,8 CHILE 6,0 5,8 5,7 5,8 5,4 5,4 5,9 5,5 AUSTRALIEN
7,7 7,6 7,7 7,3 6,8 7,2 7,3 USA 7,4
FRANKREICH
SPANIEN 21,1 20,9 20,6 19,7 20,0 20,1 19,4 18,9 ITALIEN
ALL OTHERS
0,8 0,7 0,8 0,7 0,7 0,6 0,7 0,7
56,6 58,6 Inland 53,4 54,7 55,5 57,7 58,0 59,2
MAT 14 MAT 15 1.HJ 2013 2.HJ 2013 1.HJ 2014 2.HJ 2014 1.HJ 2015 2.HJ 2015
Figure 76: Value shares of red 75cl bottles by source country in percent
49 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
100,0 100,0 100,0 100,0 100,0 100,0 100,0 100,0 0,3 0,3 ARGENTINIEN 0,3 0,3 0,6 0,5 0,3 0,9 1,2 0,3 0,3 0,3 1,1 0,6 UNGARN 0,8 1,8 1,0 0,4 0,4 0,5 2,4 2,5 1,0 2,2 SUEDAFRIKA 2,0 1,2 0,7 0,6 3,3 2,7 2,4 3,7 3,9 2,3 2,5 2,5 3,6 3,5 3,0 CHILE 4,0 4,0 3,5 2,8 2,7 5,9 3,8 5,2 3,4 3,4 3,6 AUSTRALIEN 7,0 6,2 6,1 5,7 5,4 5,0 7,7 8,0 USA 7,7 8,1 8,1 7,3 7,6 8,5 FRANKREICH
SPANIEN
19,4 18,9 21,0 20,4 19,9 ITALIEN 19,0 19,2 18,7
ALL OTHERS
1,3 1,1 1,2 1,0 1,0 0,9 1,1 0,9
54,6 56,8 Inland 50,2 51,9 53,3 55,9 56,7 57,0
MAT 14 MAT 15 1.HJ 2013 2.HJ 2013 1.HJ 2014 2.HJ 2014 1.HJ 2015 2.HJ 2015
Figure 77: Volume shares of red 75cl bottles by source country in percent
100,0 100,0 100,0 100,0 100,0 100,0 100,0 100,0 0,2 0,3 0,2 0,2 0,2 0,2 0,3 0,3 SPANIEN 0,3 0,3 0,4 0,3 0,3 0,4 0,4 0,3
0,5 0,4 CHILE 0,5 0,5 0,5 0,5 0,4 0,4 0,1 0,5 0,2 0,1 0,1 0,1 0,4 0,5 USA 0,5 0,5 0,6 0,6 0,6 0,5 0,6 0,5
0,7 0,7 0,6 0,7 0,6 0,8 0,6 0,8 NEUSEELAND 1,0 0,7 0,7 0,8 1,1 0,9 0,8 0,7
2,1 2,1 FRANKREICH 1,9 2,1 2,1 2,1 2,2 2,1
GRIECHENLAND
SUEDAFRIKA 11,8 11,2 11,4 11,3 11,1 11,2 10,7 10,3 UNGARN
ITALIEN
ALL OTHERS
1,2 1,1 1,0 0,9 0,8 0,7 0,9 0,7
82,3 82,9 Inland 81,8 82,3 82,1 82,5 82,5 83,3
MAT 14 MAT 15 1.HJ 2013 2.HJ 2013 1.HJ 2014 2.HJ 2014 1.HJ 2015 2.HJ 2015
Figure 78: Value shares of white 75cl bottles by source country in percent
50 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
100,0 100,0 100,0 100,0 100,0 100,0 100,0 100,0 0,1 0,3 0,1 0,1 0,1 0,1 0,2 0,3 NEUSEELAND 0,4 0,4 0,4 0,3 0,4 0,4 0,4 0,3 0,4 0,4 CHILE 0,4 0,5 0,4 0,4 0,4 0,4 0,3 0,4 0,3 0,3 0,2 0,3 0,3 0,5 USA 0,4 0,4 0,7 0,5 0,5 0,4 0,5 0,4 0,9 0,9 0,9 1,0 0,8 1,1 0,8 1,1 SPANIEN 1,9 1,3 1,1 1,3 2,0 1,7 1,5 1,1
3,1 3,2 FRANKREICH 3,0 3,1 3,1 3,0 3,2 3,2
GRIECHENLAND
18,8 SUEDAFRIKA 18,3 18,1 17,4 17,9 18,2 17,4 16,7 UNGARN
ITALIEN
ALL OTHERS 2,1 1,6 1,4 1,3 1,1 0,9 1,4 1,0
73,2 74,4 Inland 72,2 73,9 72,9 73,4 73,5 75,2
MAT 14 MAT 15 1.HJ 2013 2.HJ 2013 1.HJ 2014 2.HJ 2014 1.HJ 2015 2.HJ 2015
Figure 79: Volume shares of white 75cl bottles by source country in percent
100,0 100,0 100,0 100,0 100,0 100,0 100,0 100,0 3,6 3,2 3,5 3,1 2,8 1,8 3,3 2,3 SPAETLESE 2,0 3,0 1,0 1,2 2,0 2,1 2,7 3,2 3,2 3,2 GEMISCHTER SATZ 3,1 3,4 3,3 3,1 3,4 3,0
3,4 3,7 3,7 3,1 3,3 3,4 3,4 4,0 CHARDONNAY 3,4 3,9 3,4 3,3 3,2 3,6 3,6 4,1
4,5 4,3 MUSKATELLER 4,5 4,0 4,3 4,6 4,5 4,2 5,2 5,1 4,9 4,3 5,1 5,2 5,2 5,0 SAUVIGNON BLANC 11,5 11,7 13,0 13,1 11,5 11,5 11,6 11,8
17,8 18,9 WEISSBURGUNDER 16,2 17,5 17,2 18,3 18,1 19,6
RIESLING
WELSCHRIESLING
39,4 39,4 40,2 37,7 38,7 36,7 38,9 37,6 CUVEE
GR.VELTLINER
ALL OTHERS 7,0 7,4 6,5 7,3 6,0 6,6 6,9 6,3
MAT 14 MAT 15 1.HJ 2013 2.HJ 2013 1.HJ 2014 2.HJ 2014 1.HJ 2015 2.HJ 2015
Figure 80: Value shares of top 10 domestic white wine grape varieties in percent
51 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
100,0 100,0 100,0 100,0 100,0 100,0 100,0 100,0 3,9 3,4 3,8 3,3 2,7 1,5 3,5 2,0 SPAETLESE 2,1 2,3 2,4 2,0 2,1 2,1 2,1 2,4 2,4 2,4 MUSKATELLER 2,5 2,7 2,6 2,3 2,6 2,2
2,0 2,4 2,1 1,9 1,9 2,2 2,2 2,6 CHARDONNAY 1,7 2,6 0,7 0,9 1,6 1,9 2,3 2,8
3,1 3,2 SAUVIGNON BLANC 2,9 2,4 3,1 3,1 3,3 3,2 4,0 3,8 4,0 3,4 3,8 4,1 4,0 3,6 GEMISCHTER SATZ 12,3 12,4 13,9 14,3 12,3 12,3 12,3 12,6
22,7 24,6 RIESLING 20,2 21,5 21,6 23,6 23,6 25,5
WEISSBURGUNDER
WELSCHRIESLING
41,0 41,1 41,6 CUVEE 38,8 39,6 37,6 40,1 38,5
GR.VELTLINER
ALL OTHERS 6,3 6,3 5,8 6,1 5,2 6,1 6,0 5,7
MAT 14 MAT 15 1.HJ 2013 2.HJ 2013 1.HJ 2014 2.HJ 2014 1.HJ 2015 2.HJ 2015
Figure 81: Volume shares of top 10 domestic white wine grape varieties in percent
100,0 100,0 100,0 100,0 100,0 100,0 100,0 100,0 0,2 0,2 CABERNET 0,2 0,1 0,1 0,2 0,1 0,2 SAUVIGNON 0,2 0,3 0,1 0,2 0,2 0,2 0,3 0,4 UHUDLER 0,5 0,5 0,5 0,5 0,5 0,5 0,6 0,4
0,8 0,8 LANDWEIN 0,6 0,6 0,6 0,9 0,6 0,9 0,8 0,9 0,7 0,8 0,7 0,8 1,0 0,9 MERLOT 1,6 1,3 1,8 1,9 1,7 1,5 1,3 1,2 1,6 1,8 1,8 1,9 1,6 1,8 1,8 1,7 PINOT NOIR 15,3 14,8 14,5 15,7 15,2 15,4 14,8 14,7 BLAUER 34,0 34,5 33,1 32,4 33,7 34,3 33,9 35,1 PORTUGIESER ST.LAURENT
BLAUFRAENKISCH
CUVEE 45,4 44,5 44,1 43,1 44,9 43,6 44,3 43,8 ZWEIGELT
ALL OTHERS
1,5 1,4 1,3 1,3 1,3 0,6 0,8 0,5
MAT 14 MAT 15 1.HJ 2013 2.HJ 2013 1.HJ 2014 2.HJ 2014 1.HJ 2015 2.HJ 2015
Figure 82: Value shares of top 10 domestic red wine grape varieties in percent
52 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
100,0 100,0 100,0 100,0 100,0 100,0 100,0 100,0 0,1 0,1 CABERNET 0,1 0,1 0,1 0,2 0,1 0,2 SAUVIGNON 0,1 0,2 0,1 0,1 0,1 0,2 0,2 0,3 UHUDLER 0,9 0,6 0,7 0,7 0,8 1,1 0,6 0,6
0,6 0,7 MERLOT 0,4 0,6 0,5 0,6 0,7 0,7 1,1 1,1 1,0 1,1 1,1 1,2 1,0 1,2 PINOT NOIR 0,7 1,1 0,7 0,8 0,7 0,7 1,5 0,8 2,8 2,9 2,7 2,4 2,1 2,2 2,6 2,2 ST.LAURENT 15,1 14,1 14,3 15,8 15,2 15,1 14,2 14,1 LANDWEIN 32,0 32,5 31,5 30,3 31,8 32,1 31,9 33,2
BLAUER PORTUGIESER BLAUFRAENKISCH
CUVEE 46,5 45,8 45,2 44,7 46,7 44,9 46,4 46,0 ZWEIGELT
ALL OTHERS
1,9 1,9 1,8 1,7 1,2 1,7 1,0 0,8
MAT 14 MAT 15 1.HJ 2013 2.HJ 2013 1.HJ 2014 2.HJ 2014 1.HJ 2015 2.HJ 2015
Figure 83: Volume shares of top 10 domestic red wine grape varieties in percent
100,0 100,0 100,0 100,0 100,0 100,0 100,0 100,0 1,7 2,2 2,1 2,1 2,0 1,7 2,1 1,8 GR.VELTLINER 2,2 2,4 1,9 2,6 1,8 2,5 2,0 2,9 2,4 3,7 RETSINA 2,1 1,9 2,4 2,4 3,3 4,1
4,0 3,8 3,0 4,1 4,3 3,8 3,6 3,9 SAUVIGNON BLANC 5,0 4,3 4,7 6,6 6,1 3,9 3,8 4,7
4,7 5,1 WELSCHRIESLING 4,3 4,2 4,7 4,7 5,1 5,1 5,8 5,8 6,1 4,6 5,6 6,0 6,2 5,5 CUVEE 6,3 6,5 6,6 6,8 6,4 6,2 6,4 6,5
11,5 11,5 MUSKAT OTTONEL 10,6 11,4 11,7 11,4 11,4 11,6 14,0 14,9 12,8 11,7 12,8 15,3 15,2 14,7 CUVEE
PINOT GRIGIO
SOAVE 46,1 43,8 42,1 41,7 40,9 41,9 40,2 39,5 CHARDONNAY
ALL OTHERS
MAT 14 MAT 15 1.HJ 2013 2.HJ 2013 1.HJ 2014 2.HJ 2014 1.HJ 2015 2.HJ 2015
Figure 84: Value shares of top 10 foreign white wine grape varieties in percent
53 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
100,0 100,0 100,0 100,0 100,0 100,0 100,0 100,0 0,8 0,7 0,8 0,9 1,0 1,2 0,8 1,1 SAUVIGNON BLANC 1,2 1,4 1,1 1,6 1,0 1,4 1,1 1,6 1,9 1,6 RETSINA 1,8 2,2 1,9 1,9 1,8 1,4
2,9 2,6 2,3 3,2 3,3 2,6 2,5 2,7 GR.VELTLINER 2,9 2,9 3,3 3,4 3,0 2,7 2,8 3,0
2,7 3,0 WELSCHRIESLING 2,8 2,6 2,8 2,7 3,0 3,0 4,0 4,0 4,8 2,9 3,9 4,1 4,4 3,7 PINOT GRIGIO 4,8 4,2 4,7 6,8 6,1 3,6 3,7 4,7
8,2 9,1 MUSKAT OTTONEL 7,8 7,0 7,5 9,0 9,1 9,0 9,0 9,1 8,7 9,3 9,4 8,7 8,8 9,4 CUVEE
CUVEE 62,0 62,5 61,8 61,4 61,1 60,2 60,3 60,4 CHARDONNAY
SOAVE
ALL OTHERS
MAT 14 MAT 15 1.HJ 2013 2.HJ 2013 1.HJ 2014 2.HJ 2014 1.HJ 2015 2.HJ 2015
Figure 85: Volume shares of top 10 foreign white wine grape varieties in percent
100,0 100,0 100,0 100,0 100,0 100,0 100,0 100,0 1,7 2,2 BAROLO 1,8 2,3 1,5 1,9 2,1 2,2 3,2 2,5 2,5 2,9 2,7 3,6 2,7 2,4 SHIRAZ 2,7 2,5 2,6 2,5 2,9 2,4 2,5 2,7 2,7 2,8 3,3 3,4 3,6 TEMPRANILLO 3,2 4,0 3,9 4,3 4,2 4,8 4,6 4,9 4,4 5,0 BORDEAUX 5,0 7,0 7,4 6,8 6,5 7,2 6,9 7,0 7,1 TOSCANO ROSSO 7,2 7,4 7,3 7,1 7,6 7,2 6,9 7,9 CHIANTI 8,7 7,6 7,5 8,0 8,2 8,2 8,7 8,4 8,2 7,6 8,1 8,7 8,1 8,6 RIOJA 8,0 8,4 11,2 11,7 13,2 12,2 11,9 11,2 11,6 11,6 MERLOT
CABERNET SAUVIGNON 43,3 44,2 44,1 42,5 40,9 40,7 40,8 40,8 CUVEE
ALL OTHERS
MAT 14 MAT 15 1.HJ 2013 2.HJ 2013 1.HJ 2014 2.HJ 2014 1.HJ 2015 2.HJ 2015
Figure 86: Value shares of top 10 foreign red wine grape varieties in percent
54 1. Still wine and Sekt consumption in Austria Austrian Wine statistics report
100,0 100,0 100,0 100,0 100,0 100,0 100,0 100,0 1,7 1,7 ZINFANDEL 1,7 1,9 1,8 1,7 1,6 1,9
1,8 1,8 1,5 1,8 1,4 2,1 1,6 1,9 BORDEAUX 1,9 2,0 2,1 1,8 1,9 1,8 2,0 2,1
2,4 2,6 RUBY CABERNET 2,5 2,9 2,6 2,2 2,4 2,7 2,5 2,6 2,3 2,4 2,2 2,7 2,5 2,7 TEMPRANILLO 4,0 4,1 3,9 4,0 4,2 3,8 3,9 4,2 4,9 4,6 5,2 4,7 4,4 4,5 5,0 4,4 TOSCANO ROSSO 7,2 7,9 7,0 6,8 7,0 7,3 7,9 7,8 RIOJA 8,5 8,7 9,0 9,0 8,4 8,6 9,4 8,0 12,3 10,0 9,7 11,9 10,6 11,5 10,8 11,1 CHIANTI
CABERNET SAUVIGNON 52,9 54,9 55,4 53,2 53,7 54,3 53,2 CUVEE 52,7
MERLOT
ALL OTHERS
MAT 14 MAT 15 1.HJ 2013 2.HJ 2013 1.HJ 2014 2.HJ 2014 1.HJ 2015 2.HJ 2015
Figure 87: Volume shares of top 10 foreign red wine grape varieties in percent
55 2. Austrian Wine exports Austrian Wine statistics report
2. Wine exports from Austria
After eight years of unbroken growth, Austrian wine export revenues declined slightly for the first time in 2015. According to Statistics Austria, the final export figures for 2015 amounted to 143 million Euro and 48 million litres. For experts, this comes as no surprise because of the difficult and small 2014 vintage which can now also be seen in the export figures, although a reduction in turnover of 1.1% compared to 2014 was a much less bad result than had been feared.
Figure 88: Wine exports 1985-2015 66
However, the 2015 export statistics throw up a number of issues which require a closer look. There was significant growth again in bottled Qualitätswein in 2015, and red wines in particular showed a surprising increase of almost € 4 million (+13.5%). However, bulk wine, wine without further designations of origin and Prädikatswein all decreased. There were massive drops in sparkling wine exports, especially in the lightly sparkling segment. Industry insiders assume that this is due to the development of a number of industrial frizzante products.
When considering the individual markets, third countries recorded sales growth of 10%, whereas the EU-28 showed negative growth of 4.8%. The negative results in the Sekt, lightly- sparkling wine and bulk wine balances particularly marred Germany’s sales, which show an otherwise very positive development. There was a decrease in 2015 export sales to European markets which had previously been successful for many years, such as the Netherlands, Sweden, Finland and Italy, while the United Kingdom, Belgium and Denmark returned to
66 AWMB, based on Statistics Austria final 2015 export data; as at June 2016. The data capture method used by Statistics Austria includes re-exports of non-Austrian wine. 56 2. Austrian Wine exports Austrian Wine statistics report strong growth. In non-European Union countries, there were positive surprises from Switzerland, the USA, Norway, Hong Kong and Russia, whilst China and Japan decreased.
In this light it is painful to note that 2016 again looks like a small harvest, indicating that further supply problems are to be expected. Nevertheless, Grüner Veltliner still looks as if it can achieve average harvest levels combined with good quality, but following the late frost at the end of April the prospects are not very good for red wine, especially Zweigelt and the Styrian specialities.
Significant demand for the 2015 vintage, which is now gradually coming to the market, is having an extremely positive effect. Following VieVinum, the national and international interest in these great red and white wines can be felt very strongly. A number of the most sought-after white and red wines will only come to the market starting in autumn 2016 and lasting well into 2017. This will allow Austrian wine to reach ever greater heights of success, even in difficult times, and the international reviews of this exceptional vintage should offer some comfort to offset the vagaries of the Styrian weather.
Volume Volume Volume in 1,000 lt in 1,000 lt Volume bulk bottled bulk bottled 2000 14,491 21,353 2008 38,093 21,904 2001 16,558 34,978 2009 39,165 30,370 2002 19,497 55,082 2010 44,694 17,288 2003 22,719 60,713 2011 37,353 7,939 2004 27,423 46,660 2012 39,757 7,301 2005 32,411 34,728 2013 40,846 6,057 2006 28,648 23,028 2014 42,090 7,490 2007 35,683 20,465 2015 40,525 7,896 Figure 89: Volume share of bulk and bottled wine exports since 2000 67
67 AWMB, based on Statistics Austria final 2015 export data; as at June 2016. The data capture method used by Statistics Austria includes re-exports of non-Austrian wine. 57 2. Austrian Wine exports Austrian Wine statistics report
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Volume bottled Volume bulk
Figure 90: Volume share of bulk and bottled wine exports since 2000
The share of exports represented by bottled wine has risen to 84% by volume and 95% by value. This development is of essential importance to our wine industry.
140
120
100
80
60
40
20
0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Bottled wine export in Mio. L Bottled wine export in Mio. €
Figure 91: Bottled wine export development 2000-2015 68
68 AWMB, based on Statistics Austria final 2015 export data; as at June 2016. The data capture method used by Statistics Austria includes re-exports of non-Austrian wine. 58 2. Austrian Wine exports Austrian Wine statistics report
Share of 2000 2003 2006 2009 2012 2013 2014 2015 Change total exports Country 1.000 L 1000 € 1.000 L 1.000 € 1.000 L 1.000 € 1.000 L 1.000 € 1.000 L 1.000 € 1.000 L 1.000 € 1.000 L 1.000 € 1.000 L 1.000 € lt in % € in % Value
Total 35,844 40,227 83,141 69,028 51,676 81,536 69,535 118,856 47,058 131,909 46,903 138,959 49,581 144,983 48,420 143,376 -2.3% -1.1% 100.00% Avg. price per/lt 1.12 0.83 1.58 1.71 2.80 2.96 2.92 2.96
Bottled wine exports 14,491 32,531 22,455 49,689 28,649 69,463 39,165 102,214 39,757 123,705 40,846 131,975 42,091 137,963 40,525 136,120 -3.7% -1.3% 94.94% Avg. price per/lt 2.24 2.21 2.42 2.61 3.11 3.23 3.28 3.36 Bulk wine exports 21,353 7,696 60,686 19,339 23,027 12,073 30,370 16,642 7,301 8,205 6,057 6,984 7,490 7,020 7,896 7,256 3.4% 3.4% 5.06% Avg. price per/lt 0.36 0.32 0.52 0.55 1.12 1.15 0.94 0.92
Germany 27,360 28,500 52,819 46,439 35,316 44,642 50,109 70,536 34,382 75,733 34,252 77,889 35,698 78,663 34,901 75,146 -2.2% -4.5% 52.41% Avg. price per/lt 1.04 0.88 1.26 1.41 2.20 2.27 2.20 2.15
Third countries* ** ** ** ** 3,703 21,326 6,201 27,172 6,416 33,352 5,773 33,761 6,550 36,457 6,983 40,092 6.6% 10.0% 27.96% Avg. price per/lt 0.00 0.00 5.76 4.38 5.20 5.85 5.57 5.74 Switzerland and Liechtenstein** 594 3,264 1,129 4,809 1,445 10,424 3,250 14,472 2,597 15,517 2,356 15,014 2,629 15,907 2,757 18,454 4.8% 16.0% 12.87% Avg. price per/lt 5.49 4.26 7.21 4.45 5.97 6.37 6.05 6.69
USA 281 2,057 636 3,943 1,302 7,187 1,666 6,889 2,028 8,610 1,725 8,146 2,027 9,349 2,256 10,742 11.3% 14.9% 7.49% Avg. price per/lt 7.32 6.20 5.52 4.14 4.25 4.72 4.61 4.76
Scandinavia (1+2+3+4) ** ** 241 913 455 2,141 1,615 6,036 1,926 8,496 2,263 10,587 19,999 9,475 2,108 9,958 -89.5% 5.1% 6.95% Avg. price per/lt 0.00 3.79 4.71 3.74 4.41 4.68 4.74 4.68
Netherlands 713 1,030 128 510 611 3,030 895 3,441 1,426 5,455 1,370 5,593 1,897 7,199 1,729 6,622 -8.9% -8.0% 4.62% Avg. price per/lt 1.44 3.98 4.96 3.84 3.83 4.08 3.79 3.83
UK 51 354 40 553 109 1,956 256 1,601 306 2,729 512 3,401 678 3,819 761 4,480 12.2% 17.3% 3.12% Avg. price per/lt 6.94 13.83 17.94 6.25 8.92 6.64 5.64 5.89
Sveden (4) 157 394 116 426 127 648 753 2,940 829 3,473 957 4,132 874 4,106 837 3,928 -4.2% -4.3% 2.74% Avg. price per/lt 2.51 3.67 5.10 3.90 4.19 4.32 4.70 4.69
Norway (3) 37 219 90 255 233 838 531 1,506 524 2,118 478 2,148 576 2,555 752 3,033 30.5% 18.7% 2.12% Avg. price per/lt 5.92 2.83 3.60 2.84 4.04 4.49 4.43 4.03
Belgium 72 177 70 199 92 426 158 709 187 956 303 1,594 372 1,962 500 2,517 34.4% 28.3% 1.76% Avg. price per/lt 2.46 2.84 4.63 4.49 5.11 5.26 5.27 5.03
China ** ** 8 54 20 58 96 465 339 2,067 363 2,548 469 3,336 337 2,086 -28.2% -37.5% 1.45% Avg. price per/lt 0.00 6.75 2.90 4.84 6.10 7.02 7.11 6.19
Czech Republic 4,041 1,010 19,389 5,909 8,610 4,330 5,765 3,348 1,460 2,003 1,258 2,159 1,317 2,478 858 2,022 -34.9% -18.4% 1.41% Avg. price per/lt 0.25 0.30 0.50 0.58 1.37 1.72 1.88 2.36
Finland (2) ** ** 21 128 31 286 172 901 436 2,088 682 3,418 376 1,739 304 1,647 -19.1% -5.3% 1.15% Avg. price per/lt 0.00 6.10 9.23 5.24 4.79 5.01 4.63 5.42
Italy 143 448 2,771 1,566 839 1,877 658 1,340 594 1,467 418 1,311 474 2,372 488 1,592 3.0% -32.9% 1.11% Avg. price per/lt 3.13 0.57 2.24 2.04 2.47 3.14 5.01 3.26
Denmark (1) ** ** 14 104 64 369 159 689 137 817 146 889 173 1,076 215 1,351 24.0% 25.6% 0.94% Avg. price per/lt 0.00 7.43 5.77 4.33 5.96 6.09 6.21 6.29
Japan 94 525 108 669 99 880 140 923 202 1,393 193 1,435 216 1,503 178 1,210 -17.9% -19.5% 0.84% Avg. price per/lt 5.59 6.19 8.89 6.59 6.90 7.44 6.95 6.81
Slowakia 1,780 506 1,900 417 1,502 1,068 1,423 1,680 146 643 159 753 167 806 190 838 13.8% 4.0% 0.58% Avg. price per/lt 0.28 0.22 0.71 1.18 4.40 4.74 4.82 4.40
Canada 52 219 224 458 333 616 105 540 137 764 87 566 137 860 130 825 -4.6% -4.1% 0.58% Avg. price per/lt 4.21 2.04 1.85 5.14 5.58 6.51 6.30 6.33
Hungary 3 17 1,806 595 66 155 172 672 154 707 273 1,559 219 1,021 190 772 -13.3% -24.4% 0.54% Avg. price per/lt 5.67 0.33 2.35 3.91 4.59 5.71 4.66 4.06
Poland 142 169 1,228 665 294 235 1,053 1,655 146 340 189 467 188 880 82 561 -56.1% -36.3% 0.39% Avg. price per/lt 1.19 0.54 0.80 1.57 2.33 2.47 4.69 6.80
Hong Kong ** ** 4 37 5 40 15 395 41 462 48 519 54 496 55 544 1.9% 9.7% 0.38% Avg. price per/lt 0.00 9.25 8.00 26.33 11.27 10.81 9.26 9.98
Russia ** ** 9 86 5 161 49 209 61 311 52 292 101 357 207 533 105.7% 49.4% 0.37% Avg. price per/lt 0.00 9.56 32.20 4.27 5.10 5.62 3.55 2.58
Australia ** ** 19 122 19 121 58 379 80 585 54 367 86 586 62 437 -28.0% -25.4% 0.31% Avg. price per/lt 0.00 6.42 6.37 6.53 7.31 6.80 6.79 7.03
Taiwan ** ** 29 182 22 226 9 69 11 120 34 314 17 163 27 288 60.5% 76.1% 0.20% Avg. price per/lt 0.00 6.28 10.27 7.67 10.91 9.24 9.83 10.78
Luxemburg ** ** 0 2 7 60 174 163 31 179 22 150 18 132 34 236 94.0% 78.4% 0.16% Avg. price per/lt 0.00 5.00 8.57 0.94 5.77 6.82 7.53 6.93
Croatia ** ** 4 12 24 114 69 122 87 141 78 192 137 391 89 211 -35.0% -45.9% 0.15% Avg. price per/lt 0.00 3.00 4.75 1.77 1.62 2.46 2.85 2.37
Ireland ** ** 8 44 9 77 10 56 22 145 26 161 38 226 31 195 -16.6% -13.7% 0.14% Avg. price per/lt 0.00 5.50 8.56 5.60 6.59 6.19 6.00 6.20 Figure 92: Volume and sales in the most important export markets 2000-2015 69
69 AWMB, based on Statistics Austria final 2015 export data; as at June 2016. Countries ranked by share of total exports 2015. The data capture method used by Statistics Austria includes re-exports of non-Austrian wine. *
59 2. Austrian Wine exports Austrian Wine statistics report
Export Export Export Year Year Export value volumes value volumes 1977 17 23 1997 20 33 1978 25 32 1998 23 53 1979 44 42 1999 28 38 1980 47 47 2000 36 40 1981 52 57 2001 52 51 1982 44 55 2002 75 60 1983 41 36 2003 83 70 1984 48 37 2004 74 84 1985 27 30 2005 67 82 1986 4 7 2006 52 82 1987 5 8 2007 56 104 1988 4 7 2008 60 113 1989 5 8 2009 70 119 1990 13 13 2010 62 123 1991 21 16 2011 45 126 1992 17 17 2012 47 132 1993 11 18 2013 47 139 1994 13 21 2014 50 145 1996* 24 25 2015 48 143
Figure 93: Austrian wine exports 1977 - 2015 70
90 160
80 140
70 120
60 100
50 80 40 Volume mnin lt Value mnin EUR 60 30
40 20
10 20
0 0 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 1996*
Export volumes Export value
Figure 94: Austrian wine exports 1977- 2015
Data from third countries available from 2004 onwards. ** Data not available. ***2013 figures adjusted for CH re-exports Q1 (exchange rate 01/ 2013). 70 AWMB, based on Statistics Austria final 2015 export data ; as at June 2016. The data capture method used by Statistics Austria includes re-exports of non-Austrian wine. * Excl. sparkling wine 60 2. Austrian Wine exports Austrian Wine statistics report
2.1 Exports by product group and key markets 71
Total wine exports Product groups 2014 2015 Litres Euro Litres Euro Sparkling wines 1,051,029 5,055,872 731,325 4,257,845 Wine, pressure of 1-3 bar < 2L 2,415,507 2,493,753 264,728 786,058 White Qualitätswein < 2L 17,070,818 61,695,280 16,974,864 60,197,001 Red Qualitätswein < 2L 9,103,203 29,507,656 10,678,222 33,493,350 Other white wines < 2L 5,691,511 16,730,690 6,121,679 16,066,724 Other red wines < 2L 5,489,445 18,514,865 5,049,275 18,351,235 Prädikatswein < 2L 1,268,998 3,964,855 704,690 2,968,206 Wine, pressure of 1-3 bar > 2L 1,358 5,694 1,412 6,439 White Qualitätswein > 2L 2,427,657 2,482,288 4,490,236 4,062,412 Red Qualitätswein > 2L 1,716,854 1,336,408 1,335,132 1,088,764 Other white wines > 2L 810,758 944,598 416,968 578,434 Other red wines > 2L 2,438,421 1,913,679 1,633,091 1,326,847 Prädikatswein > 2L 94,966 337,516 18,790 193,016 Total wine exports 49,580,525 144,983,154 48,420,412 143,376,331
Germany Switzerland Product groups 2014 2015 2014 2015 Litres Euro Litres Euro Litres Euro Litres Euro Sparkling wines 497,296 2,398,925 354,509 1,867,953 98,908 674,147 77,365 551,471 Wine, pressure of 1-3 bar < 2L 2,317,098 2,186,051 131,761 339,548 12,590 57,326 11,411 34,868 White Qualitätswein < 2L 10,811,101 28,921,864 10,811,650 28,491,201 459,914 3,394,100 492,407 3,723,834 Red Qualitätswein < 2L 6,985,547 17,645,547 8,244,148 19,728,647 753,939 3,974,649 946,553 5,194,274 Other white wines < 2L 4,112,534 9,852,541 4,583,976 9,069,913 228,469 1,826,533 246,378 1,957,697 Other red wines < 2L 4,404,572 11,024,982 3,769,696 9,563,509 380,581 3,847,651 452,959 4,953,744 Prädikatswein < 2L 651,084 1,692,519 216,270 879,788 96,690 423,697 78,032 576,306 Wine, pressure of 1-3 bar > 2L 1,006 3,022 792 3,413 315 2,481 313 1,945 White Qualitätswein > 2L 2,276,460 2,190,832 4,206,930 3,400,481 77,145 113,938 76,585 106,861 Red Qualitätswein > 2L 1,480,048 1,101,194 1,117,500 812,220 235,362 218,540 207,369 190,833 Other white wines > 2L 202,809 143,198 76,335 65,492 34,711 127,222 55,001 42,351 Other red wines > 2L 1,956,752 1,498,573 1,386,365 921,526 81,966 100,848 5,109 23,143 Prädikatswein > 2L 1,843 3,500 938 2,194 78,682 243,910 16,523 129,643 Total wine exports 35,698,150 78,662,748 34,900,870 75,145,885 2,539,272 15,005,042 2,666,005 17,486,970
USA Netherlands Product groups 2014 2015 2014 2015 Litres Euro Litres Euro Litres Euro Litres Euro Sparkling wines 45,601 287,664 55,799 398,496 18,485 107,392 20,421 122,751 Wine, pressure of 1-3 bar < 2L 586 7,824 6,383 37,353 538 1,288 1,011 6,095 White Qualitätswein < 2L 1,187,536 5,426,399 1,314,209 6,222,364 1,100,716 4,610,548 900,023 3,836,530 Red Qualitätswein < 2L 243,967 1,305,386 319,469 1,701,444 145,141 629,751 117,947 528,278 Other white wines < 2L 416,513 1,674,496 420,278 1,701,562 503,365 1,328,327 472,453 1,387,640 Other red wines < 2L 122,498 586,903 116,253 555,970 100,065 425,718 177,251 632,267 Prädikatswein < 2L 8,859 50,466 14,248 91,708 14,636 56,248 16,422 63,455 Wine, pressure of 1-3 bar > 2L 0 0 0 0 0 0 0 0 White Qualitätswein > 2L 633 1,698 1,980 5,139 30 558 18,103 31,665 Red Qualitätswein > 2L 507 2,322 36 44 18 1,628 0 0 Other white wines > 2L 787 5,775 3,400 12,329 0 0 0 0 Other red wines > 2L 0 0 3,905 15,067 13,986 37,102 5,070 13,707 Prädikatswein > 2L 2 23 31 251 4 25 4 20 Total wine exports 2,027,489 9,348,956 2,255,991 10,741,727 1,896,984 7,198,585 1,728,705 6,622,408
71 AWMB, based on Statistics Austria final 2015 export data; as at June 2016. The data capture method used by Statistics Austria includes re-exports of non-Austrian wine. * 2013 figures adjusted for CH re-exports Q1 (exchange rate 01/ 2013) 61 2. Austrian Wine exports Austrian Wine statistics report
Sweden Finland Product groups 2014 2015 2014 2015 Litres Euro Litres Euro Litres Euro Litres Euro Sparkling wines 1,397 10,244 3,924 29,075 16,977 140,045 22,563 181,958 Wine, pressure of 1-3 bar < 2L 273 1,280 182 853 0 0 0 0 White Qualitätswein < 2L 790,007 3,645,806 737,131 3,366,590 284,516 1,286,071 221,145 1,067,672 Red Qualitätswein < 2L 54,676 325,033 74,451 422,185 28,582 114,282 2,729 15,620 Other white wines < 2L 12,991 67,471 11,615 72,035 34,093 138,276 44,257 313,395 Other red wines < 2L 14 151 720 2,656 8,791 49,337 7,949 47,312 Prädikatswein < 2L 14,427 56,154 8,837 34,308 2,702 10,534 5,322 20,570 Wine, pressure of 1-3 bar > 2L 0 0 0 0 0 0 0 0 White Qualitätswein > 2L 0 0 0 0 0 0 0 0 Red Qualitätswein > 2L 0 0 0 0 0 0 0 0 Other white wines > 2L 0 0 0 0 0 0 0 0 Other red wines > 2L 0 0 0 0 0 0 0 0 Prädikatswein > 2L 4 20 2 18 4 20 4 20 Total wine exports 873,789 4,106,159 836,862 3,927,720 375,665 1,738,565 303,969 1,646,547
UK China Product groups 2014 2015 2014 2015 Litres Euro Litres Euro Litres Euro Litres Euro Sparkling wines 2,885 29,749 2,312 14,309 53,491 162,631 21,748 68,609 Wine, pressure of 1-3 bar < 2L 43 68 4 26 225 907 39,322 119,159 White Qualitätswein < 2L 585,324 2,885,810 653,334 3,170,943 93,211 652,710 22,723 229,129 Red Qualitätswein < 2L 39,636 683,676 65,545 1,025,426 154,509 1,004,873 142,036 838,334 Other white wines < 2L 29,955 118,316 13,948 69,925 31,096 254,067 8,934 99,516 Other red wines < 2L 13,989 66,031 17,491 85,136 114,930 1,067,749 91,525 654,358 Prädikatswein < 2L 5,519 25,433 7,442 40,744 12,751 123,256 10,183 69,706 Wine, pressure of 1-3 bar > 2L 0 0 0 0 0 0 0 0 White Qualitätswein > 2L 0 0 57 2,192 0 0 0 0 Red Qualitätswein > 2L 39 6,394 237 56,635 0 0 12 2,100 Other white wines > 2L 172 219 220 308 0 0 0 0 Other red wines > 2L 15 2,957 70 14,721 0 0 432 4,845 Prädikatswein > 2L 170 740 4 20 9,007 69,743 0 0 Total wine exports 677,747 3,819,393 760,664 4,480,385 469,220 3,335,936 336,915 2,085,756
Norway Belgium Product groups 2014 2015 2014 2015 Litres Euro Litres Euro Litres Euro Litres Euro Sparkling wines 8,007 78,960 6,365 80,865 19,001 96,335 33,076 144,230 Wine, pressure of 1-3 bar < 2L 22,277 102,361 22,549 100,258 0 0 10 21 White Qualitätswein < 2L 272,307 1,434,160 247,072 1,262,024 300,593 1,573,176 368,075 1,863,077 Red Qualitätswein < 2L 58,049 256,078 66,215 285,575 21,797 145,952 67,571 359,585 Other white wines < 2L 5,415 77,767 4,889 58,101 7,284 44,888 8,604 54,059 Other red wines < 2L 13,007 105,996 37,635 235,690 5,718 31,207 8,335 39,425 Prädikatswein < 2L 349 2,819 9,041 28,677 17,720 70,312 14,400 56,102 Wine, pressure of 1-3 bar > 2L 0 0 0 0 0 0 0 0 White Qualitätswein > 2L 71,159 165,589 171,809 486,016 0 0 0 0 Red Qualitätswein > 2L 0 0 0 0 0 0 0 0 Other white wines > 2L 124,236 326,533 122,428 328,897 0 0 0 0 Other red wines > 2L 1,440 4,482 64,011 166,631 0 0 0 0 Prädikatswein > 2L 7 64 16 216 5 25 6 54 Total wine exports 576,253 2,554,809 752,030 3,032,950 372,118 1,961,895 500,077 2,516,553
62 2. Austrian Wine exports Austrian Wine statistics report
Japan Denmark Product groups 2014 2015 2014 2015 Litres Euro Litres Euro Litres Euro Litres Euro Sparkling wines 15,211 86,596 16,397 114,601 1,054 12,204 9,025 62,284 Wine, pressure of 1-3 bar < 2L 37 595 243 2,367 9 104 55 524 White Qualitätswein < 2L 136,826 908,791 112,452 705,191 121,222 772,723 148,958 924,500 Red Qualitätswein < 2L 29,395 247,267 28,442 224,715 16,152 130,979 18,620 150,042 Other white wines < 2L 16,752 128,983 9,605 83,818 23,540 109,474 27,001 145,171 Other red wines < 2L 12,372 89,151 10,256 72,036 5,525 27,134 7,988 55,173 Prädikatswein < 2L 1,980 15,152 246 7,118 5,825 22,973 3,213 13,104 Wine, pressure of 1-3 bar > 2L 0 0 0 0 0 0 0 0 White Qualitätswein > 2L 0 0 0 0 0 0 0 0 Red Qualitätswein > 2L 792 6,003 0 0 0 0 0 0 Other white wines > 2L 2,368 15,261 0 0 0 0 0 0 Other red wines > 2L 675 5,025 0 0 0 0 0 0 Prädikatswein > 2L 11 304 0 0 3 15 7 87 Total wine exports 216,419 1,503,128 177,641 1,209,846 173,330 1,075,606 214,867 1,350,885
2.2 Comparison of Import and Export Volumes
Since entering the EU, all Statistics Austria data relating to the EU have been based purely on statistical declarations by exporters and on Intrastat reports. Intrastat declarations must be submitted by companies with imports or exports of goods from or to EU member states exceeding the assimilation threshold of EUR 750,000 in the previous year.
Small deliveries and exports in private cars are not captured. The reliability of the statistics is therefore not absolute. The lower threshold for the reporting requirement is different for each EU member state.
63 2. Austrian Wine exports Austrian Wine statistics report
Financial Year* Import (hl) Export (hl) Financial year* Import (hl) Export (hl) 1971/72 474,118 228,228 1993/94 185,819 128,694 1972/73 565,961 181,863 1994/95 240,663 218,927 1973/74 525,005 221,458 1995/96 282,552 173,950 1974/75 889,762 209,182 1996/97 517,675 217,002 1975/76 507,436 170,250 1997/98 664,124 208,101 1976/77 321,554 181,000 1998/99 564,901 227,395 1977/78 268,353 235,114 1999/00 517,249 365,025 1978/79 219,861 434,504 2000/01 518,265 308,025 1979/80 287,376 465,888 2001/02 572,858 563,493 1980/81 308,059 557,295 2002/03 497,453 804,083 1981/82 446,215 488,203 2003/04 610,691 764,180 1982/83 201,483 397,171 2004/05 698,683 738,061 1983/84 233,157 461,473 2005/06 696,159 559,211 1984/85 260,291 359,752 2006/07 739,102 519,489 1985/86 274,321 45,223 2007/08 690,530 584,791 1986/87 346,308 45,830 2008/09 579,170 638,197 1987/88 367,010 35,179 2009/10 694,177 667,670 1988/89 243,552 44,853 2010/11 878,608 512,395 1989/90 244,191 104,115 2011/12 844,620 465,810 1990/91 214,506 157,300 2012/13 832,410 448,562 1991/92 199,196 223,599 2013/14 812,450 488,084 1992/93 195,318 118,999 2014/15 696,025 499,858
Figure 95: Import and export volumes from 1971/72 - 2013/2015 in hl 72
1.000.000
900.000
800.000
700.000
600.000
500.000
400.000
300.000
200.000
100.000
0 1971/72 1972/73 1973/74 1974/75 1975/76 1976/77 1977/78 1978/79 1979/80 1980/81 1981/82 1982/83 1983/84 1984/85 1985/86 1986/87 1987/88 1988/89 1989/90 1990/91 1991/92 1992/93 1993/94 1994/95 1995/96 1996/97 1997/98 1998/99 1999/00 2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15
Import (hl) Export (hl)
Figure 96: Import and export volumes from 1971/72 to 2014/2015
72 AWMB, based on Statistics Austria, supply balance sheet for wine 1971/72 until 2014/2015. * calculation periods: until 1993/94: Nov. 01- Oct. 31; after 1994/95: Sept. 01-Aug. 31; after 2000/01: Aug. 01- July 31 64 2. Austrian Wine exports Austrian Wine statistics report
The import figures fluctuate as a function of the share of bulk wine, in both volume and value terms, depending on the Austrian harvest. Conversely, for Austrian exports the share of bulk wine has consistently dropped, which has led to continuous increases in export values.
Export Import in 1,000 L volume volume 2007 56,148 76,452 2008 59,997 63,292 2009 69,535 62,591 2010 61,983 74,835 2011 45,292 83,413 2012 47,058 79,225 2013 46,903 78,391 2014 49,580 74,826 2015 48,420 71,570
Figure 97: Export/import volumes 2007-2015 73
90,000
80,000
70,000
60,000 in 1,000in L 50,000
40,000 Export volume Import volume
30,000 2007 2008 2009 2010 2011 2012 2013 2014 2015
Figure 98: Export/import volumes 2007-2015 74
73 AWMB, based on Statistics Austria final 2015 export data; as at June 2016. The differing year ends (August- July or calendar year) give rise to minor reconciliation differences when compared with the Statistics Austria supply balance sheet. 74 AWMB, based on Statistics Austria final 2007-2015 import/export data; as at June 2016. 65 2. Austrian Wine exports Austrian Wine statistics report
Export Avg. Import Avg. in 1,000 L value price/lt value price/lt 2007 104,189 0.83 170,549 2.23 2008 112,894 1.58 168,044 2.66 2009 118,856 1.71 160,164 2.56 2010 122,819 1.98 139,249 1.86 2011 125,671 2.77 148,602 1.78 2012 131,909 2.80 168,559 2.13 2013 138,959 2.96 174,341 2.22 2014 144,983 2.92 165,580 2.21 2015 143,376 2.96 158,915 2.22 Figure 99: Export/import volumes 2007-2015 75
190,000
170,000
150,000
in 1,000 in EUR 130,000
110,000 Export value Import value
90,000 2007 2008 2009 2010 2011 2012 2013 2014 2015
Figure 100: Export/import value 2007-2015 76
75 AWMB, based on Statistics Austria final 2007-2015 import/export data; as at June 2016. 76 AWMB, based on Statistics Austria final 2007-2015 import/export data; as at June 2016. 66 2. Austrian Wine exports Austrian Wine statistics report
2.3 Imports and exports by country 2015 77
Import Export Country Litres Euro Avg. price Litres Euro Avg. price Argentina 180,464 964,716 € 5.35 * * * Aruba * * * 2,025 9,726 € 4.80 Australia 1,062,897 3,325,671 € 3.13 62,219 437,401 € 7.03 Bahamas * * * 3,047 41,428 € 13.60 Belgium 1,597 25,721 € 16.11 500,077 2,516,553 € 5.03 Bosnia Herzegovina * * * 2,544 19,496 € 7.66 Brazil * * * * * * Bulgaria 5,821 58,005 € 9.96 30,435 120,236 € 3.95 Canada 1,026,446 2,725,495 € 2.66 5,472 38,181 € 6.98 Cayman Islands 3,205 14,753 € 4.60 336,915 2,085,756 € 6.19 Chile * * * 214,867 1,350,885 € 6.29 China 9,665,315 18,154,288 € 1.88 34,900,870 75,145,885 € 2.15 Croatia * * * 34,902 161,460 € 4.63 Denmark * * * 303,969 1,646,547 € 5.42 Estonia 3,667,760 20,386,468 € 5.56 22,804 174,809 € 7.67 Finland 339,401 711,872 € 2.10 2,546 19,867 € 7.80 France * * * 54,533 544,123 € 9.98 Germany * * * 3,019 28,020 € 9.28 Greece * * * 31,392 194,762 € 6.20 Hong Kong * * * 3,238 30,286 € 9.35 Iceland 13,468 74,027 € 5.50 18,625 103,540 € 5.56 India 46,777,610 87,635,226 € 1.87 487,964 1,592,300 € 3.26 Ireland * * * 177,641 1,209,846 € 6.81 Israel * * * 3,395 24,204 € 7.13 Italy 2,272 25,941 € 11.42 130,240 824,959 € 6.33 Japan * * * 8,071 46,997 € 5.82 Kazakhstan * * * 11,136 103,620 € 9.30 Korea * * * 1,547 8,460 € 5.47 Kosovo 60,918 212,049 € 3.48 89,088 211,208 € 2.37 Latvia * * * 20,113 114,306 € 5.68 Lebanon 8,143 57,271 € 7.03 * * * Liechtenstein * * * 90,633 967,161 € 10.67 Lithuania * * * 13,087 71,217 € 5.44 Luxembourg * * * 34,068 236,022 € 6.93 Macedonia * * * 4,322 25,421 € 5.88 Maldives 11,013 27,448 € 2.49 * * * Mexico 2,813 14,183 € 5.04 889 7,153 € 8.05 Moldavia 12,747 41,830 € 3.28 * * * Montenegro 11,185 46,895 € 4.19 * * * Mozambique 20,304 22,415 € 1.10 * * *
77 AWMB, based on Statistics Austria final 2015 export data: as at June 2016. The data capture method used by Statistics Austria includes re-exports of non-Austrian wine. 67 2. Austrian Wine exports Austrian Wine statistics report
Import Export Country Litres Euro Avg. price Litres Euro Avg. price Cyprus 117,370 731,958 € 6.24 1,188 19,759 € 16.63 Czech Republic 677 9,973 € 14.73 1,728,705 6,622,408 € 3.83 Hungary * * * 25,984 60,446 € 2.33 Netherlands * * * 752,030 3,032,950 € 4.03 New Zealand * * * 82,439 560,508 € 6.80 Nigeria 496,122 2,493,828 € 5.03 * * * Norway 945 5,048 € 5.34 13,079 77,983 € 5.96 Poland * * * 206,770 533,362 € 2.58 Portugal * * * 130 7,540 € 58.00 Romania * * * 836,862 3,927,720 € 4.69 Russian Federation 9,601 296,048 € 30.84 2,666,005 17,486,970 € 6.56 Saudi Arabia 61,681 152,545 € 2.47 931 6,989 € 7.51 Serbia * * * 23,082 175,123 € 7.59 Singapore 4,248 37,198 € 8.76 190,407 838,182 € 4.40 Slovakia 36,898 69,824 € 1.89 48,115 146,028 € 3.03 Slovenia 4,250,945 11,863,053 € 2.79 18,346 187,654 € 10.23 South Africa 1,508,289 2,651,485 € 1.76 * * * Spain * * * 26,679 287,671 € 10.78 Sweden * * * 14,203 89,703 € 6.32 Switzerland 61,224 276,586 € 4.52 857,554 2,021,937 € 2.36 Taiwan * * * 13,048 185,305 € 14.20 Thailand * * * 14,161 45,905 € 3.24 Turkey 895,760 1,269,916 € 1.42 190,026 771,908 € 4.06 UAE * * * 5,736 49,178 € 8.57 UK 1,196,215 4,285,526 € 3.58 2,255,991 10,741,727 € 4.76 Ukraine 46,139 174,170 € 3.77 760,664 4,480,385 € 5.89 USA * * * 7,606 16,969 € 2.23 Vietnam * * * 21,238 72,396 € 3.41
68 2. Austrian Wine exports Austrian Wine statistics report
2.4 Import 78
2013 2014 2015 Product group Litres Euro Liter Euro Litres Euro Sparkling wines 17,738,204 38,109,268 15,946,597 36,498,794 12,584,441 30,164,840 Wine, pressure of 1-3 bar < 2L 4,723,537 11,790,325 5,502,835 12,943,787 6,260,461 13,867,757 White Qualitätswein < 2L 4,616,651 14,038,290 4,988,489 15,738,685 5,002,514 16,246,699 Red Qualitätswein < 2L 9,105,068 43,480,006 8,935,586 40,623,276 8,843,121 41,155,670 Other white wines < 2L 7,366,411 11,147,842 7,686,268 11,013,356 7,615,883 11,519,553 Other red wines < 2L 6,565,776 19,288,172 6,760,101 19,195,561 6,114,361 17,394,849 Prädikatswein < 2L 4,534,478 17,032,183 4,572,195 16,911,728 4,411,935 16,645,195 Wine, pressure of 1-3 bar > 2L 170,173 312,817 133,078 180,307 136,840 181,008 White Qualitätswein > 2L 892,390 825,148 185,766 163,324 603,196 368,939 Red Qualitätswein > 2L 364,261 1,265,390 206,630 623,525 785,931 899,713 Other white wines < 2L 13,111,216 10,425,555 12,676,382 7,468,999 12,470,510 6,434,851 Other red wines < 2L 6,017,491 4,428,756 6,433,244 3,531,434 5,518,956 2,995,180 Prädikatswein > 2L 3,185,774 2,197,497 798,422 687,055 1,222,162 1,040,672 Total wine 78,391,430 174,341,249 74,825,593 165,579,831 71,570,311 158,914,926
Figure 101: Total imports by product group 2010-2015
A glance at the import statistics shows that the bottled wine amount is relatively stable, but the import of bulk wine fluctuates sharply, depending on the Austrian wine harvest.
in 1,000 lt Bottled Bulk 2007 60,277 16,175 2008 53,221 10,071 2009 53,640 8,951 2010 53,237 21,598 2011 56,550 26,864 2012 58,294 20,932 2013 54,650 23,741 2014 54,392 20,434 2015 50,833 20,738
Figure 102: Wine imports by volume 2007-2015 79
78 AWMB, based on Statistics Austria final 2015 import data; as at June 2016. 79 AWMB, based on Statistics Austria final 2015 import data; as at June 2016. 69 2. Austrian Wine exports Austrian Wine statistics report
70,000
60,000
50,000
40,000
in1,000lt 30,000
20,000
10,000
0 2007 2008 2009 2010 2011 2012 2013 2014 2015
Bottled Bulk
Figure 103: Wine imports by volume 2007-2015
Avg. Avg. in 1,000 € Bottled Bulk price/lt price/lt 2007 160,937 2.67 9,612 0.59 2008 160,034 3.01 8,011 0.80 2009 153,981 2.87 6,183 0.69 2010 128,913 2.42 10,336 0.48 2011 135,269 2.39 13,333 0.50 2012 153,588 2.63 14,971 0.72 2013 154,886 2.83 19,445 0.82 2014 152,925 2.81 12,655 0.62 2015 146,995 2.89 11,920 0.57 Figure 104: Wine imports by value 2007-2015 80
80 AWMB, based on Statistics Austria final 2015 import data; as at June 2016. 70 2. Austrian Wine exports Austrian Wine statistics report
180,000
160,000
140,000
120,000
100,000
in€ 1,000 80,000
60,000
40,000
20,000
0 2007 2008 2009 2010 2011 2012 2013 2014 2015
Bottled Bulk
Figure 105: Wine imports by value 2007-2015
1,000 lt 1,000 € Avg. price/lt Bottled wine imports 50,832,716 146,994,563 2.89 Bulk wine imports 20,737,595 11,920,363 0.57 Italy 46,777,610 87,635,226 1.87 France 3,667,760 20,386,468 5.56 Germany 9,665,315 18,154,288 1.88 Spain 4,250,945 11,863,053 2.79 USA 1,196,215 4,285,526 3.58 Australia 1,062,897 3,325,671 3.13 Chile 1,026,446 2,725,495 2.66 South Africa 1,508,289 2,651,485 1.76 Portugal 496,122 2,493,828 5.03 Hungary 895,760 1,269,916 1.42 Argentina 180,464 964,716 5.35 New Zealand 117,370 731,958 6.24 Greece 339,401 711,872 2.10
Figure 106: Austria’s top importer countries by value 81
81 AWMB, based on Statistics Austria final 2015 import data; as at June 2016. 71