NEWS RELEASE For Immediate Release Ministry of Health 2013HLTH0090-001123 BC Association of Farmers’ Markets July 20, 2013

$2M supports expanded farmers’ market coupon program

KAMLOOPS – A successful program that provides lower-income families, pregnant women and seniors with coupons for locally produced food is receiving an additional $2 million investment, Health Minister Terry Lake announced today.

“We know that having access to healthy, fresh foods makes a huge difference in health,” said Lake. “Unfortunately, for some British Columbians, it can be hard to access these nutritious necessities. This program will help us improve the health of B.C. families by offering improved access to locally produced food for those most in need.”

The Farmers’ Market Nutrition Coupon Program runs from July through October 2013 and is administered by the BC Association of Farmers’ Markets. The program offers $15 worth of coupons each week to individuals and families enrolled in the nutrition and skills building programs offered by community agencies associated with each participating market – participants must be enrolled with these community agencies to participate in the program.

“Here in B.C., we are fortunate to have access to diverse, vibrant farmers’ markets, which provide a wide variety of healthy, local foods,” said Agriculture Minister Pat Pimm. “This program helps us to support those local markets and farmers, while also improving access to local, fresh food for low-income families.”

This year, the program has added 13 new markets for a total of 34 participating markets located throughout the province. Coupons are treated like cash at the participating markets and can be used to purchase a variety of B.C. food products including fruit, vegetables, meat, fish, eggs, nuts, dairy and herbs.

“This program had great success last year, and we are thrilled that it is expanding this year, with additional markets and communities participating,” said Jon Bell, president, BC Association of Farmers’ Markets. “The program is really a win-win, for both local producers and local families.”

The program is expected to support about 1,300 families and 400 seniors in 2013 and will continue to expand. The $2 million in funding provided through the Provincial Health Services Authority in 2013 builds on an initial $2 million investment in 2012.

The BC Association of Farmers’ Markets accepts joint applications from farmers’ markets and community agencies on a yearly basis for the Farmers’ Market Nutrition Coupon Program.

“We are so pleased to be participating in the Farmers’ Market Nutrition Coupon Program,” said Suzan Goguen, executive director with the Seniors Outreach Society. “Each week, our seniors are able to use the coupons to visit their local market, where they can access fresh, nutritious food and engage with their community – this helps their overall health and well-being tremendously.”

To participate in the program, farmers’ markets partner with a community agency that works to provide nutrition, cooking, or healthy lifestyle skills building programs to lower income British Columbians. Participants then gain the skills and knowledge needed to help them eat healthier and make the most of their local farmers’ markets.

The BC Association of Farmers’ Markets is a provincially registered, non-profit association, which represents farmers’ markets throughout the province. At member markets, the focus is on selling locally grown or processed farm-fresh foods and vendors must either make, bake or grow the products they sell.

Learn More: For more information on the Farmers’ Market Nutrition and Coupon Program, Farmers Appreciation Week, or to locate a farmers’ market in your community, visit: www.bcfarmersmarket.org

For more information on Healthy Families BC, visit: www.healthyfamiliesbc.ca

A backgrounder follows.

Media Contact: Ryan Jabs Media Relations Manager Ministry of Health 250 952-1887 (media line)

Connect with the Province of B.C. at: www.gov.bc.ca/connect

BACKGROUNDER

Farmers’ markets participating in the coupon program *Denotes a new market for 2013

FRASER HEALTH

Abbotsford Farm and Country Market Location: Saturday market is held outside the United church at Montrose Ave. and George Ferguson Way, downtown Abbotsford. Wednesday market is held at Thunderbird Civic Plaza behind Abbotsford City Hall. Hours: Saturdays, 9 a.m. to 1 p.m. Wednesdays, 4 p.m. – 7 p.m. Cooking & Skill Building Program: Abbotsford Community Services, Best for Babies

Burnaby Farmers’ Market* Location: Burnaby City Hall in the north parking lot at 4949 Canada Way at Deer Lake Parkway Hours: Saturdays, 9 a.m. to 2 p.m. Cooking & Skill Building Program: New Hope Community Kitchen (Salvation Army)

Coquitlam Farmers’ Market Location: In the parking lot of Dogwood Pavilion, 624 Poirier St. Hours: Sundays, 9 a.m. to 1 p.m. Cooking & Skill Building Program: Healthy Babies Program

Langley Community Farmers Market* Location: Langley Campus, Kwantlen Polytechnic University - 20901 Langley Bypass Hours: Wednesdays, 2 p.m. to 6 p.m. Cooking & Skill Building Program: Langley Seniors Resource Society

Mission City Farmers Market* Location: Mission Community Library Parking Lot - 33247 Second Avenue Hours: Saturdays, 9 a.m. to 1 p.m. Cooking & Skill Building Program: Long-term Inmates Now in the Community Society

Port Coquitlam Farmers Market* Location: 2252 Leigh Square, off Shaughnessy Street between McAllister and Wilson avenues Hours: Thursdays, 3 p.m. to 7 p.m. Cooking & Skill Building Program: Wilson Centre Seniors Advisory Association

Royal City Farmers’ Market Location: Tipperary Park, 4th Street and Royal Ave., New Westminster Hours: Thursdays, 3 p.m. to 7 p.m. Cooking & Skill Building Programs: Burnaby Family Life Sprit of the Children Society

Surrey Urban Farmers’ Market Location: North Surrey Recreation Centre Courtyard - 10275 - 135th St. Hours: Wednesdays, 1 p.m. to 6 p.m. Cooking & Skill Building Programs: Oak Avenue Neighbourhood Hub Umoja Operation Compassion Society Surrey Family and Youth Partnership

INTERIOR HEALTH

Armstrong Farmers’ Market* Location: Interior Provincial Exhibition grounds, 3371 Pleasant Valley Rd. Hours: Saturdays, 8 a.m. to 12 p.m. Cooking & Skill Building Program: Okanagan Boys and Girls Clubs

Cranbrook Farmers’ Market* Location: 10th Avenue S. between 1st and 2nd Streets S., adjacent to Rotary Park Hours: Saturdays, 9 a.m. to 1 p.m. Cooking & Sill Building Program: Community Connections Society of Southeast BC

Kamloops Regional Farmers’ Market* Location: Wednesday market is held in the 400 block of Victoria Street, in front of the library; Saturday market is held in the 200 block of St Paul Street and the Stuart Wood schoolyard Hours: Wednesdays, 8 a.m. to 2 p.m. and Saturdays, 8 a.m. to 12 p.m. Cooking & Skill Building Programs: Seniors Outreach Society Interior Community Services

Kelowna Farmers’ and Crafters’ Market Location: Dilworth and Springfield Roads Hours: Wednesdays, 8 a.m. to 1 p.m. and Saturdays, 9 a.m. to 1 p.m. Cooking & Skill Building Programs: The Bridge Youth and Family Services Kelowna Community Food Bank Society

Nelson Farmers’ Market Location: 400 block Baker Street Hours: Wednesdays, 9:30 a.m. to 3 p.m. Cooking & Skill Building Programs: Kootenay Kids Society’s Farms to Families (The Family Place) Seniors Coordinating Society

Penticton Farmers’ Market Location: 100 block of Main Street Hours: Saturdays, 8:30 a.m. to 12 p.m. Cooking & Skill Building Program: Okanagan Boys and Girls Club

Revelstoke Farmers’ Market Location: Grizzly Plaza Hours: Saturdays, 8:30 a.m. to 1 p.m. Cooking & Skill Building Program: Community Connections of Revelstoke

South Cariboo Farmers’ Market* Location: 100 Mile House Community Hall, Birch and 3rd Street, 100 Mile House Hours: Fridays, 8:30 a.m. to 1:30 p.m. Cooking & Skill Building Programs: Cariboo Family Enrichment Centre

Vernon Farmers’ Market Location: Wesbild Centre parking lot, 3445 - 43rd Ave. Hours: Mondays, 8 a.m. to 1 p.m. and Thursdays, 8 a.m. to 1 p.m. Cooking & Skill Building Programs: First Nations Friendship Centre Canada Prenatal Nutrition Program

NORTHERN HEALTH

Bulkley Valley Farmers’ Market Location: Central Park Building Parking Lot (corner of Highway 16 and Main Street), Smithers Hours: Saturdays, 8 a.m. to 12 p.m. Cooking & Skill Building Programs: Smithers Pregnancy Outreach Program Smithers Salvation Army

Hazelton Community Market Location: Hazelton Area Visitor Information Centre, Highways 16 and 62, New Hazelton Hours: Sundays, 10 a.m. to 2 p.m. Cooking & Skill Building Program: Storytellers Foundation

Pleasant Valley Community Market Location: Steelhead Park on Highway 16 behind the Flyrod, Houston Hours: Fridays, 10 a.m. to 3 p.m. Cooking & Skill Building Program: Houston Link to Learning

Prince George Farmers’ Market Location: 3rd and George Street, Prince George Hours: Saturdays, 8:30 a.m. to 2 p.m. Cooking & Skill Building Programs: Baby’s New Beginnings Pregnancy Outreach Program Prince George Native Friendship Centre Prince George Family and Youth Partnership

Quesnel Farmers’ Market Location: Helen Dixon Centre Grounds, corner of Kinchant Street and Carson Avenue, Quesnel Hours: Saturdays, 8:30 a.m. to 1 p.m. Cooking & Skill Building Program: North Cariboo Aboriginal Family Program Society

VANCOUVER COASTAL HEALTH

Ambleside Farmers’ Market Location: In the parking lot behind the police station on Bellevue Avenue between 13th and 14th in Ambleside, West Hours: Sundays, 10 a.m. to 3 p.m. Cooking & Skill Building Program: New Hope Community Kitchen (Salvation Army)

Lonsdale Quay Farmers’ Market Location: On the east plaza at Lonsdale Quay Market and Shops, 123 Carrie Cates Court at the foot of Lonsdale Avenue, North Vancouver Hours: Saturdays, 10 a.m. to 3 p.m. Cooking & Skill Building Program: New Hope Community Kitchen (Salvation Army)

Pemberton Farmers Market* Location: Future site of the “Barn” at the Market Square parking area on Frontier Street in downtown Pemberton Hours: Wednesdays, 4 p.m. to 7 p.m. Cooking & Skill Building Program: Sea to Sky Community Services

Powell River’s Open Air Farmers’ Market* Location: Paradise Valley Exhibition Park, 5200 McLeod Road Hours: Saturdays, 10:30 a.m. to 12:30 p.m. and Sundays, 12:30 p.m. to 2:30 p.m. Cooking & Skill Building Programs: Powell River Family Place Babies Open New Doors (BOND)

Sechelt Farmers’ and Artisans’ Market Location: Cowrie and Shorncliffe, Sechelt Hours: Saturdays, 9 a.m. to 2:30 p.m. Cooking & Skill Building Programs: Sunshine Coast Community Services Centre Sechelt Health Unit Sechelt Indian Band Sechelt Seniors Centre

Squamish Farmers’ Market Location: Cleveland Avenue and Vancouver Street Hours: Saturdays, 10 a.m. to 3 p.m. Cooking & Skill Building Program: Sea to Sky Community Services

Vancouver Farmers’ Markets:

Location: Trout Lake (), north parking lot of John Hendry Park between Lakewood and Templeton Hours: Saturdays, 9 a.m. - 2 p.m.

Location: West End, 1100 block of Comox Street Hours: Saturdays, 10 a.m. - 2 p.m.

Location: Main Street, 1000 block Station Street at Thornton Park in front to the Pacific Central Station at Station and Terminal Hours: Wednesdays, 3 p.m. - 7 p.m.

Location: Kitsilano, 10th Ave. at Larch Street parking lot of Kitsilano Community Centre Hours: Sundays, 10 a.m. - 2 p.m.

Location: Kerrisdale, East Boulevard between 37th & 41st Avenues, across from Point Grey Secondary Hours: Saturdays, 10 a.m. - 2 p.m. Cooking & Skill Building Programs: Hastings Community Centre Downtown Eastside Neighbourhood House Collingwood Neighbourhood House - Renfrew-Collingwood Food Security Institute

VANCOUVER ISLAND HEALTH AUTHORITY

Comox Valley Farmers’ Market Location: Comox Bay Farm, England Avenue, between 5th and 6th streets, Courtenay (Wednesdays); Comox Valley Exhibition Grounds, Headquarters Road, Courtenay (Saturdays) Hours: Wednesdays, 9 a.m. to 1 p.m. and Saturdays, 9 a.m. to 12 p.m. Cooking & Skill Building Program: Comox Valley Family Services Association

Duncan Farmer’s Market* Location: The City Square and Ingram Street, Duncan Hours: Saturdays, 9:00 a.m. - 2:00 p.m. Cooking & Skill Building Program: Cowichan Green Community Society

Moss Street Community Market Location: Sir James Douglas Elementary, 401 Moss St., Victoria Hours: Saturdays, 10 a.m. to 2 p.m. Cooking & Skill Building Programs: Victoria Native Friendship Centre Victoria Family and Youth Partnership

Port Alberni Farmers’ Market Association Location: Downtown Port Alberni at the Harbour Quay Hours: Saturdays, 9:00 a.m. to 12 p.m. Cooking & Skill Building Programs: Health Authority Integrated Health Network

Salt Spring Island Tuesday Farmers’ Market* Location: Centennial Park, Ganges Hours: Tuesday: 2:00 p.m. - 6:00 p.m. Cooking & Skill Building Program: Salt Spring Island Community Services

Media Contact: Ryan Jabs Media Relations Manager Ministry of Health 250 952-1887 (media line)

Connect with the Province of B.C. at: www.gov.bc.ca/connect