KRR’s signature rotisserie-roasted chicken is now enjoy KRR meals on-the-go. KRR advocates healthy living through its complemented by a wide variety of hot and cold “Less Fat… Less Salt… Less Calories…” side dishes, as well as Kenny’s famous home- PROMOTION tagline. Several campaigns such as ROASTERS made muffins, jacket potatoes, vegetable salads, Kenny Rogers ROASTERS believes in and Eating Day and ROASTERS Health Watch pasta, soups, desserts, wholesome sandwiches pursues brand awareness and market presence have been created to promote awareness of and beverages. Every KRR restaurant offers a rather than focusing on volume-based sales. dietary selections and fitness management MARKET friendly and comfortable environment equipped Over the years, KRR has been aggressive in programmes. There is no denying the food and beverage with complimentary Wi-Fi service. its expansion plans. It has introduced attractive The company remains active in the industry is vital to the nation’s economy. Healthy meals are also offered with direct promotions and continued to deliver consistency community through the KRR Community Chest However, it is still a very competitive market doorstep delivery. This service is available by in quality meals and service. Campaign, an initiative that has organised which has experienced rapid growth and calling ROASTERS Delivery at 1-300-888-878. Reinforced by continuous health awareness numerous corporate social responsibility (CSR) development in response to increased demand. Delivery hours are from 11:30am - 10:00pm campaigns, KRR has received tremendous activities including the annual ROASTERS Kenny Rogers ROASTERS (“KRR”) has put daily, and the service is currently available within acknowledgment and support from the media. Chicken Run, Jamuan Raya, Wishing Tree the love back into food so customers can be a 5km radius of selected restaurants nationwide. The evolution of the digital age has enabled campaigns, as well as visitation to childrens’ assured they will always get a great meal. A mid- ROASTERS Catering service is also available the company to make use of powerful social homes, and seniors’ residences. casual dining restaurant, KRR’s core product - nationwide for a minimum order of RM1,000.00. media tools such as Facebook, Twitter and KRR is also proud of its achievement in rotisserie roasted chicken - is complemented by even Instagram to interact with, and convey caring for the environment. To help encourage a wide variety of hot and cold side dishes. RECENT DEVELOPMENTS information and promotions to its loyal guests. the message of green consciousness and KRR has a strong track record of offering Apart from the standard menu offerings, KRR Recognising more and more people are minimising the impact on the environment, KRR quality, healthy, wholesome meal options is dedicated and passionate about introducing embracing the expanded functionality of mobile has introduced its “I Love i.care” campaign that deliver value for the money spent. For new menu items from time to time, for both and smartphones, KRR introduced a mobile which promotes the re-usability of the “i.care the financial year ended 30 April 2012, KRR food and beverages. Such an example is the friendly website, and developed two mobile Box” and “i.care Bag”. KRR has sold more than registered an increase in annual revenue from recent launch of Cheezy Rice Treasure – an applications that include KRR Klix and Muffin 120,000 units of the new “i.care Box” since its RM71.94 million to RM88.60 million. Pre-tax appetising mix of beef or seafood, aromatic rice, Maniac, for customers to play on-the-go. introduction in November 2011. annual profit also increased to RM14.64 million and broccoli topped with mozzarella cheese and from RM12.58 million. baked to perfection. It has also introduced the BRAND VALUES Currently, there are 81 KRR restaurants Babylon Garden, a refreshing rich chocolate Kenny Rogers ROASTERS is committed to nationwide with an additional 15 planned in treat, with fresh milk, topped with whipped becoming the leading, and preferred, mid- 2013/2014. cream and delicious chocolaty cookie crumble casual rotisserie chicken restaurant in Malaysia. topping, a promotion which is available for a It strives to be viewed as an establishment that ACHIEVEMENTS limited period only. serves delicious and healthy meals without Kenny Rogers ROASTERS was recognised by Most recently, a bronze medal was bestowed while utilising healthy cooking methods, will help To further enhance its dining experience, compromising its principles or values. To Restaurants and Institutions Magazine, a leading upon KRR in the Retail – Fast Food category of bring people together.” says Dato’ Francis Lee, Kenny Rogers ROASTERS is proud to announce support the brand mission, KRR has developed publication based in the USA, as the America’s the 2013 Putra Brand Awards. Chief Executive Officer, Berjaya Food Berhad. the launch of its first drive-thru service in Asia, aggressive expansion plans; it has introduced Choice Award Winner for the Best Chicken available at the KRR restaurant located in Setia attractive promotions; and it has committed Chain, three times in a row (1996, 1997, 1998). HISTORY Tropika, Johor Bahru. This means that even in to consistency in delivering quality service and KRR was also awarded the Master Kenny Rogers ROASTERS was established in this world’s fast paced environment, guests can meals at its establishments. Franchisee of the Year 2000/2001, 2002/2003 1991, by popular country and western singer, and again in 2009 by the Malaysian Franchise Kenny Rogers, and former Governor of the state www.krr.com.my Association, an affiliate of the World Franchise of Kentucky, John Y Brown Jr. Recognising the Council. opportunity to provide healthy and delicious THINGS YOU DIDN’T KNOW ABOUT In addition, KRR was selected as one of the food in a restaurant environment, KRR opened KENNY ROGERS ROASTERS Creme de la Creme Food Brands in Malaysia by its first restaurant in Coral Springs, Florida, in Top 10 of Malaysia Magazine. August 1991. t ,FOOZ 3PHFST 30"45&34 XJMM CF KRR continues to achieve impressive honours Internationally, KRR has expanded to various celebrating its 20th anniversary in year after year, including The BrandLaureate countries around the world and has additional Malaysia in 2014. BESTBRANDS Award for three consecutive restaurants operating in China, Indonesia, t ,FOOZ3PHFST30"45&34JTXFMMLOPXO years in 2010-2011, 2011-2012 and 2012-2013. Malaysia, Philippines, Singapore, Bangladesh, for its chicken roasted on rotisserie for and Brunei. more than an hour – a method that offers In April 2008, Berjaya Corp Bhd (BCorp) a healthy meal by draining off fat while fully acquired the chain’s parent, US-based NF maintaining the tenderness of the meat. Roasters. Berjaya Roasters (M) Sdn Bhd is now listed on the main board of Bursa Malaysia as t ,FOOZT )PNFNBEF .VGmOT BSF NBEF Berjaya Food (BFood) Berhad. fresh every day. t ,FOOZ 3PHFST 30"45&34 IBT BO PRODUCT online calorie calculator which provides “Inspired by Kenny Rogers’ philosophy of putting a guideline for the calorie intake of its love back into food, KRR believes that preparing products. and serving food that is simple yet delicious,
64 | SUPERBRANDS VOLUME IX MALAYSIA’S STRONGEST BRANDS | 65 52 | SUPERBRANDS VOLUME VII MALAYSIA’S STRONGEST BRANDS | 53
CSB MY7.indb 52 8/3/2013 12:11:10 AM CSB MY7.indb 53 8/3/2013 12:11:13 AM KRR’s signature rotisserie-roasted chicken is now enjoy KRR meals on-the-go. KRR advocates healthy living through its complemented by a wide variety of hot and cold “Less Fat… Less Salt… Less Calories…” side dishes, as well as Kenny’s famous home- PROMOTION tagline. Several campaigns such as ROASTERS made muffins, jacket potatoes, vegetable salads, Kenny Rogers ROASTERS believes in and Eating Day and ROASTERS Health Watch pasta, soups, desserts, wholesome sandwiches pursues brand awareness and market presence have been created to promote awareness of and beverages. Every KRR restaurant offers a rather than focusing on volume-based sales. dietary selections and fitness management MARKET friendly and comfortable environment equipped Over the years, KRR has been aggressive in programmes. There is no denying the food and beverage with complimentary Wi-Fi service. its expansion plans. It has introduced attractive The company remains active in the industry is vital to the nation’s economy. Healthy meals are also offered with direct promotions and continued to deliver consistency community through the KRR Community Chest However, it is still a very competitive market doorstep delivery. This service is available by in quality meals and service. Campaign, an initiative that has organised which has experienced rapid growth and calling ROASTERS Delivery at 1-300-888-878. Reinforced by continuous health awareness numerous corporate social responsibility (CSR) development in response to increased demand. Delivery hours are from 11:30am - 10:00pm campaigns, KRR has received tremendous activities including the annual ROASTERS Kenny Rogers ROASTERS (“KRR”) has put daily, and the service is currently available within acknowledgment and support from the media. Chicken Run, Jamuan Raya, Wishing Tree the love back into food so customers can be a 5km radius of selected restaurants nationwide. The evolution of the digital age has enabled campaigns, as well as visitation to childrens’ assured they will always get a great meal. A mid- ROASTERS Catering service is also available the company to make use of powerful social homes, and seniors’ residences. casual dining restaurant, KRR’s core product - nationwide for a minimum order of RM1,000.00. media tools such as Facebook, Twitter and KRR is also proud of its achievement in rotisserie roasted chicken - is complemented by even Instagram to interact with, and convey caring for the environment. To help encourage a wide variety of hot and cold side dishes. RECENT DEVELOPMENTS information and promotions to its loyal guests. the message of green consciousness and KRR has a strong track record of offering Apart from the standard menu offerings, KRR Recognising more and more people are minimising the impact on the environment, KRR quality, healthy, wholesome meal options is dedicated and passionate about introducing embracing the expanded functionality of mobile has introduced its “I Love i.care” campaign that deliver value for the money spent. For new menu items from time to time, for both and smartphones, KRR introduced a mobile which promotes the re-usability of the “i.care the financial year ended 30 April 2012, KRR food and beverages. Such an example is the friendly website, and developed two mobile Box” and “i.care Bag”. KRR has sold more than registered an increase in annual revenue from recent launch of Cheezy Rice Treasure – an applications that include KRR Klix and Muffin 120,000 units of the new “i.care Box” since its RM71.94 million to RM88.60 million. Pre-tax appetising mix of beef or seafood, aromatic rice, Maniac, for customers to play on-the-go. introduction in November 2011. annual profit also increased to RM14.64 million and broccoli topped with mozzarella cheese and from RM12.58 million. baked to perfection. It has also introduced the BRAND VALUES Currently, there are 81 KRR restaurants Babylon Garden, a refreshing rich chocolate Kenny Rogers ROASTERS is committed to nationwide with an additional 15 planned in treat, with fresh milk, topped with whipped becoming the leading, and preferred, mid- 2013/2014. cream and delicious chocolaty cookie crumble casual rotisserie chicken restaurant in Malaysia. topping, a promotion which is available for a It strives to be viewed as an establishment that ACHIEVEMENTS limited period only. serves delicious and healthy meals without Kenny Rogers ROASTERS was recognised by Most recently, a bronze medal was bestowed while utilising healthy cooking methods, will help To further enhance its dining experience, compromising its principles or values. To Restaurants and Institutions Magazine, a leading upon KRR in the Retail – Fast Food category of bring people together.” says Dato’ Francis Lee, Kenny Rogers ROASTERS is proud to announce support the brand mission, KRR has developed publication based in the USA, as the America’s the 2013 Putra Brand Awards. Chief Executive Officer, Berjaya Food Berhad. the launch of its first drive-thru service in Asia, aggressive expansion plans; it has introduced Choice Award Winner for the Best Chicken available at the KRR restaurant located in Setia attractive promotions; and it has committed Chain, three times in a row (1996, 1997, 1998). HISTORY Tropika, Johor Bahru. This means that even in to consistency in delivering quality service and KRR was also awarded the Master Kenny Rogers ROASTERS was established in this world’s fast paced environment, guests can meals at its establishments. Franchisee of the Year 2000/2001, 2002/2003 1991, by popular country and western singer, and again in 2009 by the Malaysian Franchise Kenny Rogers, and former Governor of the state www.krr.com.my Association, an affiliate of the World Franchise of Kentucky, John Y Brown Jr. Recognising the Council. opportunity to provide healthy and delicious THINGS YOU DIDN’T KNOW ABOUT In addition, KRR was selected as one of the food in a restaurant environment, KRR opened KENNY ROGERS ROASTERS Creme de la Creme Food Brands in Malaysia by its first restaurant in Coral Springs, Florida, in Top 10 of Malaysia Magazine. August 1991. t ,FOOZ 3PHFST 30"45&34 XJMM CF KRR continues to achieve impressive honours Internationally, KRR has expanded to various celebrating its 20th anniversary in year after year, including The BrandLaureate countries around the world and has additional Malaysia in 2014. BESTBRANDS Award for three consecutive restaurants operating in China, Indonesia, t ,FOOZ3PHFST30"45&34JTXFMMLOPXO years in 2010-2011, 2011-2012 and 2012-2013. Malaysia, Philippines, Singapore, Bangladesh, for its chicken roasted on rotisserie for and Brunei. more than an hour – a method that offers In April 2008, Berjaya Corp Bhd (BCorp) a healthy meal by draining off fat while fully acquired the chain’s parent, US-based NF maintaining the tenderness of the meat. Roasters. Berjaya Roasters (M) Sdn Bhd is now listed on the main board of Bursa Malaysia as t ,FOOZT )PNFNBEF .VGmOT BSF NBEF Berjaya Food (BFood) Berhad. fresh every day. t ,FOOZ 3PHFST 30"45&34 IBT BO PRODUCT online calorie calculator which provides “Inspired by Kenny Rogers’ philosophy of putting a guideline for the calorie intake of its love back into food, KRR believes that preparing products. and serving food that is simple yet delicious,
64 | SUPERBRANDS VOLUME IX MALAYSIA’S STRONGEST BRANDS | 65 52 | SUPERBRANDS VOLUME VII MALAYSIA’S STRONGEST BRANDS | 53
CSB MY7.indb 52 8/3/2013 12:11:10 AM CSB MY7.indb 53 8/3/2013 12:11:13 AM