the exchange Newsletter of the College of Business at Oregon State University >> Spring 2004

Student Entrepreneurs Emerge (continued from cover) Business Plan Competition Challenges MBA Students Currently living and networking with exchange ou have nine months to create an Inte- But was it all worth it? In the Consulting Engagement Business Plan students in the West International dorms, he plans grated Business Project (IBP) for a new “The MBA IBP pulled everything together. I Category, the Whiteside Theater team of Mat- to live in Weatherford Hall when it opens. Ybusiness or new avenue for an existing was able to use the knowledge of all the disciplines thew Baker, Beau Brown, Loren Mc Laughlin, “I’m always having fun,” said Khemlani. His business — to research it; develop goals, objec- for the integrated business plan which really Michael Smith, and Jordan Zardinejad won first future plans include growing Roachwear and tak- tives, strategies and budget; assess its financial fea- brought it together for me,” said Erica Edgecomb, prize. The YouthBuild team of Kimberly ing over the Kash Ross Company following his sibility; work with your team; develop a distribu- MBA ’03, KPMG assurance associate. Herzberg, Wesley Hutchins, Meghan Kuwahara, OSU graduation. tion, sales and marketing plan, and more. You The IBP, the cornerstone of the college’s MBA Syed Kaiser Shah, and Steven Siegel took sec- TJ Robertson, currently finishing his masters have your regular MBA classes, often a job, a fam- program, put more than 60 students to the test ond. in computer science, is the creator of last year. Not only did the students select their “The business plan the MBA students put to- everylist.com, a free online local information post- project, they developed the plan and presented it gether provided us with a very clear avenue to ing service. The idea for everylist.com emerged to a panel of graduate faculty to earn their MBA consider as we strived to add a sustainable in- after Robertson and another OSU student devel- degree. In addition, many competed for finan- come source,” said Tom Cope, resource develop- oped Beaverchat.com, a successful local online cial awards, in the college’s MBA Business Plan ment officer for Community Services Consor- community where Corvallis and Eugene townies Competition, in front of judges from the invest- tium and partner in the YouthBuild project. “The ment community. Kathleen Sego, Sego Partners managing partner; This year the Vida Technologies team, with a Richard Carone, Pacific Horizon Ventures general business focused on high-end “smart home” au- partner; and James Schupp, Smith Barney vice dio, video, security, heating and information tech- president; offered advice and judged students during the Integrated Business Project presentations. nology equipment installations, took first place in the New Venture Business Plan category. Team ily, job interviews, and a life outside school members included Brian McKinnell, Jason (maybe). This describes the life of a full-time McKerr, Ang Kea Tan, and Chad Wegner. Sec- OSU MBA student, many taking on the chal- ond place went to the Gelateria Brandi team of lenges of one of the few intensive, nine-month Christopher Bryant, Joshua Elliott, Brandi MBA student Matt Baker presents his portion of his MBA programs around, as well as many part-time Palmieri, David Price, and Hui Xie. team’s Integrated Business Project. TJ Robertson, computer science graduate student MBA students working while completing their “The home entertainment program was im- degree. pressive. I thought the student who led the pre- potential market niche the students discovered, can chat, buy, sell, find activity partners, and much “I remember a few nights leading up to the sentation was a genius. I wouldn’t be surprised if analyzed, and wrote about was very insightful. more. The main inspiration of everylist.com is a date our IBP plan was due when my laptop he did this before in front of real investors,” said The presentation was exactly what we were hop- well-known nationwide online community, chimed as friends in the Midwest and on the East Jim Schupp, Smith Barney senior vice president ing for.” Craigslist.com. Coast logged off from my Instant Message con- of investments. In the Fast Pitch Category where teams had Robertson explained the start-up costs, web site tact list…and then how the laptop chimed again “I was surprised with the gelato deal. Origi- three minutes to pitch their business to an inves- development, and sales involved in constructing hours later as these people logged back on to their nally I did not believe that it would be a viable tor, the French Quarter team of Wilson Mbugua, an online community. Even after hiring modera- computers, after having enjoyed a full night’s sleep business opportunity. Their professional presen- Ryland Silfanus, Lysle Smith, and Adam Van tors, purchasing a computer, and other minor ex- while we compiled reports about gelato consump- tation and research turned me around,” said Den Avyle won the New Venture Business Plan penses, “there is a lot of money to be made.” tion and other assorted data,” said Dave Price, MBA Kathleen Sego, Sego Partners strategic & finan- segment. The Freddy Guys Filberts team of Craigslist.com charges companies sixty dollars to ’03, Ruidoso News general manager. cial consultant. (Continued on page 8) post a job listing and that fee alone allows the New York site (one of over sixty) to collect $27,000 dol- Robertson shared his ideas about generating rev- mium listings. He may be able to collect a per- and utilize internet and physical (direct) market- lars a day! He then described the problems with enue. Because the site will serve as a free service cent of large volume sales as a payment for play- ing to increase business. Craigslist.com and his solutions for those issues. for members, possibilities include charging a small ing middle man. Upon completing his graduate “I want to see it be a great, useful tool,” As everylist.com traffic continues to increase, amount for hosting pictures, banner ads, and pre- school, he also plans to team up with similar sites Robertson said. 1 LETTER FROM THE DEAN

Change is happening at the College of Busi- With that support behind us, we are maxi- entrepreneurship minor began in January, and COB News Bytes ness. A new momentum is in the air and it mizing several new faculty in roles that will our new entrepreneurship club is going starts with the college being aligned with the help move us in the direction of our strategic gangbusters. Thanks to our many generous university and its plan. With several retirements, we lose great donors, we are well on our way to raising the COB Enrollment Increases strategic plan. The talent, but at the same time, we gain an oppor- money we need to open a renovated College of Busi- tunity to focus our research, academic, and Weatherford Hall in September, and have be- Total students for the College of Business in- ness, over the next outreach efforts in an effective way. Justin gun our Phase 2 development efforts in sup- creased from 2,126 in the 2002-2003 school year decade, will be cen- Craig, featured in this issue, is one example. port of entrepreneurship programming. The to approximately 2,295 for the 2003-2004 school tral in working As we continue to serve our students, and collaboration and support across campus, and year. Of that number, 89 are graduate students. with other univer- those from other OSU colleges, with a com- externally, for our new Austin Entrepreneur- Business majors represent 11.2 percent of OSU’s sity and external pelling business education, we’ve also initiated ship Program, is helping make this program total enrollment. Business continues to be the entities. We will our new Dean’s Distinguished Lecture Series. a truly special one for Oregon. Without your number one minor with 465 students enrolled. An help the university The first two speakers are featured in this is- interest and support, it would not be possible. additional sixteen students claimed the new en- move its research sue. Thank you. trepreneurship minor which began in January and knowledge to In outreach, our Business and Information One last thought. In the thousands of miles 2004. market, thereby increasing our contribution Technology Extension team continues to focus I have covered since I’ve been dean, I have to the economic development of the state and on K-12 education in rural communities. Our come away with an immense appreciation for Bexell Goes Wireless region. We’re at the very early stages of put- Austin Family Business Program continues to College of Business alumni and what you con- ting this proficiency in place, but are focused serve family businesses in Oregon and Wash- tribute to make us feel proud. The diversity Students entering the College of Business will on making it happen. ington. Our Business Solutions Group recently of success that has been achieved, the won- now be able to access the internet anytime, any- We’ve been privileged to host Oregon Uni- completed a Microsoft.NET training course for derful people who I met and the great war where within the walls of Bexell Hall. versity System Chancellor Richard Jarvis and Oregon Department of Transportation and De- stories that we talked about, were inspiring. Jumpstarted by a relationship with Hewlett- OSU President Ed Ray on several occasions partment of Justice employees. To add to that, To honor some of the best examples of this Packard and the College’s Business Solutions in the past few months. In a comment Presi- we’ve hired a Director of Professional Educa- success, join us on May 12, 2004, at our BAC Group, the wireless system is up and running, dent Ray made to our faculty, he said, “most tion to increase our professional education Alumni and Business Partner Awards dinner already being used by students. great schools have great professional outreach activities and have slated our first in Portland. You can register by calling 541- “As knowledge of the wireless implementation schools…business, engineering, law, and/or professional program in May, targeted at pro- 737-2219. Join us in celebrating the wonder- spreads, the potential for great things will emerge,” medicine. Here at OSU, you have my atten- viding business education to pharmacists. ful successes of our COB alumni and friends. said Tony Saxman, director of information ser- tion and my support. We need to be excellent As we look ahead in 2004, much of our vices for the College of Business. “With students in our two professional schools, business and energy is focused on the development of the engineering.” Austin Entrepreneurship Program. Our new — Ilene Kleinsorge not restricted to the space of the computer lab, the COB common areas can expand. Most im- portant, the wireless execution immerses students in the mobile world that they will encounter after they graduate.” Accounting and Finance on his experiences as director of finance for Sun Professors are brushing up on the latest inter- Professionals Come Back to Microsystems. active techniques leveraging wireless technology Katherine Schipper, professor of accounting that can be used in the classroom. They are also Campus and member of the Financial Accounting Stan- exploring security issues that come with comput- Professionals from all over Oregon and Wash- dards Board (FASB), updated attendees on recent ers in the classes, especially during testing peri- ington came to OSU last Spring for Back-to-Cam- and upcoming FASB projects and concerns. ods. pus Continuing Professional Education Day, an Jim Campbell, with over 21 years of experi- Hewlett-Packard donated the majority of the annual College of Business event. More than ence at Intel Corporation, spoke about the equipment needed for Bexell Hall to go wireless eighty-five professionals and twenty students and Sarbanes-Oxley Act and how it is impacting ethi- as part of a wireless testing program the college’s faculty enjoyed nationally recognized speakers cal culture in corporations. Campbell used his Business Solution Group conducted for HP. presenting topics relating to mergers and acqui- experiences in international finance, and as cor- Bexell Hall now has wireless access data points sitions, ethics, the Financial Accounting Stan- porate controller here in the United States, to share throughout, with its reach extending to the dards Board, and tax updates. why the topics of ethics are important in account- benches in front of Bexell. “It is a great way to accomplish multiple goals ing. Students interested in taking advantage of the as it gives CPAs a chance to get continuing edu- Mark Jansa, tax director at Deloitte and College’s wireless capabilities can simply log in cation in a relaxed environment about topics they Katherine Schipper, member of the Financial Touche LLP, provided the audience tax updates by turning on a laptop and clicking on a browser. Accounting Standards Board, addresses Back-to- normally don’t get,” said Eric Schoenstein, Ac- Campus attendees. in the areas of financial planning, retirement, The user friendly system will automatically con- counting Advisory Council member and director insurance, and estate. nect to the registration of the user’s wireless card. of business analysis at Jensen Investment Man- The 2004 Back-to-Campus Continuing Pro- To prohibit abuse of the system, the program al- agement. and acquisition integration. Barnekoff spoke fessional Education Day is scheduled for May 21, lows any student to log in with ONID creden- David Barnekoff, a retired 18-year veteran of about the successes, failures, opportunities, and 2004 at the CH2MHill Alumni Center. Call 541- tials. Sun Microsystems, Inc., updated CPAs on merger stages of merger and acquisition integration based 737-4276 to register. The College of Business joins the College of 2 ... COB News Bytes ... COB News Bytes ... COB News Bytes ...

Engineering, the School of Education, The Val- all the desks and chairs. Most of the desks were ley Library, and a handful of other entities on cam- given to OSU Surplus to be sold and some were pus to have wireless capabilities. purchased by a local church to be sent to a school in the Philippines. Out with the Old, in with the New “It’s so nice to be comfortable during class. It Returning from winter break, students noticed shows that the dean cares about all the aspects of a change in Bexell Hall — more than 840 class- our learning experience,” commented Caitlin room desks and chairs, some dating back over 40 Hahn, COB senior in the marketing option. years, were gone. Replacing them were new black, flexible seats transforming classrooms. COB Wins Microsoft Exchange “Last spring I talked with students about the Joint Developers Program Awards learning environment here,” said Dean Ilene The College of Business stood out among one Kleinsorge. “They expressed one concern, uncom- hundred participants in the 2003 Exchange Joint Nike and PacifiCorp Host Students fortable seating.” Developers Program (JDP), placing in two of the College of Business MIS students had an opportunity to speak with IT professionals and see work seven award categories. The Microsoft develop- environments first hand during a visit to both Nike ment team awarded OSU the KC Lemson Award and PacifiCorp in Portland. OSU graduate Rick Beatnell hosted students at Nike with a series of for program participation and 100 percent atten- speakers sharing information about internships and dance, as well as the Harry Shida Award for experiences working at Nike. Students also participated in subgroups focused on the new product creation Stamina and Endurance in the long term for “be- process, supply chain, the internet, and more. At PacifiCorp, students toured the data center and met with IT professionals in corporate applications, advanced technology, SAP, web development, and data warehousing ing around long before Touchdown and still do- areas. A key message received by students from PacifiCorp CIO and Senior Vice President Rich Walji was, ing great.” “When you deploy IT, you need to understand the business value you will get from it.” Paul Bowden, Microsoft program manager for Exchange Server Development, announced the accounts, both in the U.S. and internationally. His College of Business Instructor and Beta Al- awards during an Exchange JDP conference call research focus is on consumer behavior and he is pha Psi’s Adviser Tom Veit explains, “In today’s in June. currently starting a project with Eurosport, the world, ethics is exceedingly important. It is im- world’s largest soccer retailer, on how product perative that business students learn and under- New Sales Class Slated for Fall images used in the internet and in catalogs influ- stand ethics. To go and participate in a competi- It has been more than a decade since the Col- ence sales and consumer behavior. He will begin tion dealing with this issue is one thing, but to Student workers remove old chairs to make room for lege of Business offered a class focusing on sales, work at the College of Business in the summer. win is exceptional. This represents OSU and new ones in Bexell Hall classrooms. but that is about to change. Pending the academic “Students coming out of this class will have COB very well.” approval process, the college will offer a 400-level the knowledge of selling techniques, customer re- Beta Alpha Psi is a national scholastic and pro- Following comments from alumni that sales class, as part of the marketing option, start- lationship management, sales force management fessional accounting fraternity. At the College of Bexell’s classroom furniture hadn’t changed much ing in September. and more,” said McAlexander. Business, Beta Alpha Psi sponsors guest speakers since the 1970s, Kleinsorge used dean discretion- “Most of the firms that hire our students want and accounting-related events, manages the ac- ary funds to make the change and enhance the them to have experience in sales,” said Jim Beta Alpha Psi Wins in Regional counting library, and is a resource for accounting professional image of the college. Under the di- McAlexander, professor and option chair in mar- Competition tutoring and materials for students. rection of Malcolm LeMay, students sampled nine keting. “Now we’ll be able to provide training Students from the Oregon State Chapter of models and the top two styles from the student that meets the needs of those who aspire to pro- Pharmacy Professional Business Beta Alpha Psi represented the College of Busi- surveys were then selected for the building. fessional sales/marketing careers.” ness well in the 2003 Northwest Regional Education Debuts “You wouldn’t think that selecting new desks To do so, the college has hired Dr. Keven Conference’s Ethics Case Competition by taking Pharmacy professionals will have a chance to and chairs is a big deal, but we soon found there Malkewitz as a faculty member in the marketing first place in the debate portion and second place expand their business education with the College were several considerations including size, color, group. Currently with North Carolina State and in the written segment. of Business and College of Pharmacy’s first pro- style, flexibility, durability, writing space, comfort, previously with Adidas for 15 years, Malkewitz has A team of six members including Alia Adams, fessional education conference focusing on “The warranty, and more,” said LeMay. a variety of experiences to draw from in providing Ramona Burkhalter, Karen Caulfield, Cory Business of Pharmacy” on May 14 and 15, 2004 During the three-week holiday break, College education in selling, including working with na- Crafton, Katie Leback, and David Peterson at OSU. Continuing education credits will be of Business and OSU student workers replaced tional accounts, specialty accounts, and direct mail reached beyond the classroom, and the state, to available. Give us your feedback on The Exchange and we’ll send you an OSU participate against 12 other universities at the For more information, contact John Hogan, competition held at Seattle University last April. College of Business director of professional edu- College of Business window decal. Peterson, president of the club, said, “The com- cation, at 541-737-6032 or Kay Cooke, director of Please go to www.bus.oregonstate.edu/news/exchangesurvey.htm for a quick survey and petition teaches students more of the issues faced external relations, College of Pharmacy, at 541- let us know what you think of The Exchange. We appreciate your input. by accountants today.” 737-5800. 3 course on entrepreneurship. The four-credit class covers topics including entrepreneurial capabili- ties, creativity, business plan creation, opportunity assessment and feasibility analysis, business implementation, new product introduction, and seeking funds. During the first month, the College of Busi- ness polled students to get their impressions of this new class. Here are some excerpts. “I asked my dad’s advice about three courses and he voted for the entrepreneurship class com- menting that I’d be able to apply the course con- tent to my life regardless of the career I pursue. I am excited about this course and enjoy the chal- lenge in thinking in a whole new way,” said Hillary Mortensen, a senior in Human Develop- AUSTINAUSTIN ENTREPRENEURSHIPENTREPRENEURSHIP PROGRAMPROGRAM ment and Family Sciences. “I’m glad to see this come to fruition. I would have loved to live in Weatherford and wish I had just one more year. This program is creative, not little more than a year ago Ken and Joanne Austin pledged the $4 million dollars that enabled the College of Business to create the Austin Entrepre- structured, and will allow for success. I’ve taken neurship Program and begin renovating Weatherford Hall. In that time, the College of Business has appointed a director, seen approval of the many upper division classes and this one really A entrepreneurship minor, created the entrepreneurship club, raised money for the renovation of Weatherford, and hired a live-in entrepreneurship puts them together,” said Ryan Hildebrand, a professor. The stories below will give you the most recent update on the Austin Entrepreneurship Program in action. COB senior with options in accounting and in- ternational business. Entrepreneurship Professor for the entrepreneurship minor program. Because ventured out on their own buying several old ho- Excited to Begin of demand, a second section was opened for Win- tels, refurbishing them, and filling them with oc- ter term. cupants. Along with the snow that brought in the “We are very fortunate to have Justin on our “Based on that experience, I’m comfortable New Year, arrived Justin Craig and his team,” said Austin Entrepreneurship Program living where I work and I’m looking forward to wife Kimbo. And while it wasn’t the first time for director Mark Green. “His background owning living in Weatherford,” said Craig. “I believe in them to visit the his own businesses, as well as understanding the the vision of the Austin Entrepreneurship Pro- United States, it was psychological side of entrepreneurship, will help gram and am excited to build onto the tradition the first time to see the bring students up close and personal to entrepre- of Weatherford with contemporary entrepreneur- winter wonderland of neurship.” ial business practices.” Corvallis. With undergraduate degrees in business and According to Craig, he’s looking forward to “We arrived two psychology, a master of counseling, and a doctor being available for elevator pitch sessions, idea days after Christmas of philosophy under his belt, Craig has had fam- brainstorms, dinners hosted in the Weatherford and were greeted by ily business and entrepreneurial research pub- boardroom, entrepreneurship club events, profes- Entrepreneurship professor Justin Craig talks with our first white Christ- lished in The Frontiers of Entrepreneurship, the sional visitations and other informal entrepreneur- students interested in the Austin Entrepreneurship mas,” said Craig. Journal of Small Business and Enterprise Develop- ship activities. Program. Justin Craig, COB assistant Warming up to life ment and more. In his PhD dissertation, he ex- “We have a culture to build at Weatherford,” professor of management on campus, the Craigs amined the behavior of entrepreneurial individu- said Craig. “The College of Business is focused “I enjoy this entrepreneurship class because it are currently settled in als and how behavior changes occurred over the on educating students to be work ready and now, is getting me to think about everyday life in a to- on-campus housing awaiting the completion of lifecycle of a business. investor ready. I can’t wait to get started.” tally different way. I now see things as an oppor- the Weatherford Hall renovation. In September, Craig has won awards for excellence in teach- tunity rather than just accepting them for what they will move into the faculty suite and Justin ing three times in the past four years at Bond Student Demand High for they are,” said Alicia Donaldson, a sophomore Craig will lead the College’s informal entrepre- University and has taught entrepreneurship and Introduction to Entrepreneurship double majoring in Interior Design and Housing neurship programming, teach entrepreneurship innovation at both the undergraduate and gradu- Class Studies. classes, and begin setting the tone for the new en- ate level. He has international MBA experience “I have been very impressed with the content trepreneurship residential college at Weatherford and was a member of a team that won the World’s With registrations brisk and the class in de- of the class and the delivery of the information. Hall. Entrepreneurial Challenge at the University of mand, the College opened a second section for its The class has been very helpful in better under- Fresh from Bond University on the Gold Texas International Moot Corp Competition in new Introduction to Entrepreneurship class that standing what entrepreneurship entails. I would Coast, Australia, Justin Craig will play a vital role 2000. started in January. Taught by Assistant Professor definitely recommend this class to anyone,” said in the College of Business Austin Entrepreneur- Craig worked in senior management positions Justin Craig, the 200-level course serves as the in- Trevor Sarazin, a COB junior studying finance. ship Program. His first class, Introduction to En- for two classic entrepreneurs in the hospitality troductory course for students pursuing an entre- “The class is full of energy and creative think- trepreneurship, is the entry-level class required industry. After about ten years, he and his brother preneurship minor and for others, an overview ing. Everyone feels comfortable sharing ideas and 4 Weatherford Hall Renovation on business classes are com- Save the Date! Schedule bined with those designed to specifically address the With interior and exterior demolition com- challenges of launching a plete, Weatherford is beginning to take shape in- new business. Weatherford Hall side and out for its opening in September. New Courses include Intro- windows, walls, and flooring are in progress, as duction to Entrepreneur- well as exterior cleaning and brick repair. The ship, Business Law, Funda- GRAND OPENING roof is complete and the fire sprinkler system and mentals of Accounting, and alarm are being installed and tested. Other in- Venture Finance, which ex- CELEBRATION stallations include the elevator and the case room plores the financial issues projection screens. Interior painting started in facing new businesses and More than 60 students attended the first Entrepreneurship Club meeting. February, with flooring scheduled for late March, methods for obtaining re- October 23, 2004 and doors and trim work scheduled for May/June. sources. Also offered are “We’re tight, but on schedule for a Fall 2004 Venture Management, which investigates start-up zine to match the logo and advertisements to the opening,” said Tom Scheuermann, director of planning and productivity development, and New specific credit union. Because the credit unions comments with each other. We are learning the University Housing and Dining Services and Venture Lab where students are called on to de- distribute the magazine, Brass|MEDIA has the language of entrepreneurship in a wonderfully Housing’s liaison with the building contractor. velop a fully functioning business plan. potential of reaching hundreds of thousands of open-minded environment,” said Lexi Reece, a “We haven’t had too many big surprises and we Entrepreneurship Club Kick-Off a young adults across the country. To date, business major. have a great project team, so things are looking Brass|MEDIA has raised $125,000 from angel in- good.” Success Fundraising Continues to Roll vestors throughout Oregon to start-up the com- Originating a student club at a large univer- pany and is on target for $150,000 in sales for Q1 Development efforts led by OSU Foundation sity such as Oregon State is simple; the challenge of 2004. Development Director Lori Sweeney for the Col- comes in catching the interest of more than a few Sims’ advice to the club included: lege of Business, and Dean Ilene Kleinsorge, are friends. This was no concern for the new Entre- Be passionate and pursue something you in full swing. preneurship Club; the first meeting called by club truly enjoy; “We are very optimistic that we’ll reach our President Tom Loika captured the curiosity of Differentiate yourself; Phase One goal for the funding of the Weatherford more than sixty students forcing the new organi- Listen, but don’t listen. Accept feedback, renovation by June,” said Sweeney. “Phase Two zation to request a larger room. Bryan Sims, a but don’t let it destroy you. There is always more efforts for developing a world-class entrepreneur- 20-year-old successful student entrepreneur and than one way; ship program are already in action with support business owner, kicked off the first meeting, as he Hire people smarter than yourself. You from several donors,” she added. proved to aspiring entrepreneurs that there is no can’t master every aspect of every discipline; “On behalf of the College of Business, I thank The Weatherford Hall dining center has been age limit and no degree requirement to begin a Be determined and courageous. “Entre- the many donors who have contributed and con- demolished to make room for a grass amphitheater. business. preneurs are the people who jump out of the plane, tinue to express interest in supporting this excit- Sims is the CEO of Brass|MEDIA, a company and find out if the parachute will open as they are ing program,” said Kleinsorge. First Students Enrolled in New that constructs a money making magazine, the falling,” said Sims; To date, more than 75 donors have made sig- brass|CU Edition, geared towards young adults, Network, anytime, anywhere. You never nificant contributions of $5,000 or more to the Entrepreneurship Minor which is sold and distributed through credit know who you are talking to or making an im- Weatherford renovation including, most recently, More than 16 students from other non-busi- unions. Brass|MEDIA personalizes the maga- pression on. David Evans & Associates, OSUAA, Trysting Tree ness disciplines, mostly engineering, have signed Golf Course, State Farm Companies Foundation, up for the new College of Business Entrepreneur- Jim and Chris Williams, Duane McDougall, John ship Minor. and Janet Beardsley, Bill and Joyce Furman, and “We anticipate the number of entrepreneur- many more. Another 35 have committed to buy ship minor students to ramp upward each quar- bricks. Several alumni and friends have offered to ter,” said Jim Coakley, associate dean of academic interact with students in support of the program. and student services. “We’re off to a good start and if interest continues as it has with the first entre- preneurship class, we’re going to have no prob- lem meeting our projections.” Designed to introduce students to the world of entrepreneurial business, the Entrepreneurship Minor consists of existing classes offered by the College of Business and adds three unique entre- preneurship courses. Courses assist students in recognizing business opportunities, equip them OSU alumni tour Weatherford Hall during the Golden with skills to secure funding, and provide insight Jubilee celebration. on how to manage a new venture. Fundamental 5 WAR ON MAINSTREET: Seminar Series Examines Terrorism’s Impact on Business and Society

ith a handful of OSU alums injured or children with nightmares. go out alone at night any more. I’m more cau- the labor market including the dot com bust, 9- casualties in the war on terrorism, the Eastham, Hewlett-Packard’s Oregon public tious. Other Muslims looking like me get screams 11, SARS, airline shortfalls, and said that three W 2003 Spring Seminar “War on Main affairs manager, explained that security issues or weird looks while parking at an airport or get- Street: The Impact of Terrorism on Business and ranged from local employee desire for more secu- ting on a plane,” he said. Society” was a topic close to home for students rity, to travel issues. While Corvallis is the key “Wars should not be the most important tool and members of the community. The seven-week location for ink jet research, it was a challenge for for economic policy,” Elgarguru quoted the In Afghanistan, equipment and lecture series, designed to provide insight on con- teams to travel back and forth to other countries. Economist. “I believe in the people of the United satellites outside caves were temporary concerns, focused on the impact of 9- “We had to know the nationality of every per- States. Knowledge is power,” he said. uncovered. They were much more 11 and terrorism on the business community. son who came to visit, whether for research or “The panel unveiled the societal, business, and sophisticated than we thought. A panel of “Voices from the Street” began the sales,” said Eastham. “Because the government ethical dimensions of the war on terrorism and series and featured Jill Dinse discussing, “War and is one of our customers, if the country of nation- set the stage for the rest of the lectures,” said Tom Michael Anderson the single parent,” Marcy Eastham discussing cor- ality was on the government’s flagged list, they Dowling, College of Business instructor and co- porate business issues, Deborah Healey sharing could not come onto the site.” ordinator of the series. “The depth of our speak- “International Student Implications,” and Awad Healey, OSU English Language Institute di- ers in the series really brought a deeper under- months after 9-11, 139,000 jobs had disappeared. Elgarguri explaining “Perspectives from the Mus- rector, shared the economic impact international standing of how terrorism is touching us, from From the public sector standpoint, however, re- lim Community.” students have to the U.S. economy. “With 583,000 our privacy, to our jobs, to the very core of what sources shifted to defense and security historically international students in the U.S., they bring $12 makes this nation tick…our freedoms and our were relatively small. billion dollars to our economy. It is the fifth larg- economy.” “In 1940, defense spending as a share of GDP With 583,000 international est service sector export in the United States,” she was 1.7 percent. In 1944, WWII timeframe, it was students in the U.S., they bring $12 said. Healey quoted a five percent decrease in 37.9 percent. In 1968, Vietnam timeframe, it was billion dollars to our economy. It is international students in 2001-2002, with a 20-30 When you ask, how do you pay for 9.4 percent. In 1980, it was 4.9 percent. In 2001 it the fifth largest service sector percent drop in students who study English the war on terrorism, in the context was 3 percent,” Mitchell said. “When you ask, through intensive English programs nationally. of our $1.3 trillion state and local how do you pay for the war on terrorism, in the export in the United States. “International students take back home who context of our $1.3 trillion state and local spend- Deborah Healey we are,” Healey said. “When we lose this, we lose spending, the amount we spend is ing, the amount we spend is relatively small.” a great deal. Dialogue is a real benefit to us all.” relatively small. Stephen Engelberg, a Pulitzer Prize-winning Awad Elgarguru, graduate student and one of John Mitchell reporter and currently a member of The Orego- Dinse, attorney and military spouse, addressed 38 nationalities within the mosque community, nian staff, explained the effects of 9-11 from the issues many national guard spouses are again ex- discussed changes impacting Muslims since 9-11. view of the press. He revealed that “the news periencing as their partners serve in Iraq. Dinse While he is a believer of the freedoms the U.S. John W. Mitchell, U.S. Bancorp Western Re- monster is a Cyclops,” meaning competition is in- was left to deal with her own work and job pro- promises, only in the past year has he felt differ- gion economist, discussed the impact of terror- tense. This does not allow reporters to completely tection issues in caring for their children, her ently referencing the fifth and 14th amendments ism on the consumer, public, business, and inter- take in or form opinions about the news they write. husband’s income that is half his normal pay, and about equal protection and due process. “I don’t national sectors. He noted ongoing dynamics in Their only concern is to get the correct informa- (Continued on page 7)

Tom Dowling Nancy King John MitchellJohn Schmelzer Awad Elgarguru Jill Dinse Cetin KocMarcy Eastham Deborah Healey Stephen Engelberg

6 An example of late trading is Bank of Market-timing will continue to occur, so you War on Mainstreet Mutual Fund Q&A America’s Nations Funds that allowed a hedge- need to ask the Fund or your broker about your fund operator to late-trade in some of the funds. protection from these activities. Fees and prohi- (continued from page 6) With Jon Janus, Putnam, MFS, and Fred Alger/Alliance, bitions will be your best protection against this tion to the public before it is read in another news- Moulton, among others, have also been implicated to some abuse that has been estimated at costing the little degree in the preferential treatment of some large investor up to 1 percent of total return each year. paper. He also said, access works. “Give the whole assistant customers. story and the truth will be heard.” professor of Late trading will not continue to occur as the How have brokers been impacted Cetin Koc, an OSU professor in the Electrical SEC is installing a hard requirement for consis- by the current mutual fund and Computer Engineering Department, and finance Michael Anderson, New Technologies Inc. presi- tent last-trade times. investigation? At a time when mu- dent, addressed the technical implications of ter- tual funds are under Market-timing is not illegal, but is Brokers who sell funds to the public often have rorism on business and society. Koc described the investigation for certainly discouraged by mutual a conflict of interest in selling their company- Information Systems Infrastructure, while Ander- availing large trad- funds and has become a subject of backed funds. In addition, allegations of pocket- son addressed computer forensics and how an “au- ers preferential ing fee savings intended for customers are getting topsy” on a computer can provide valuable legal treatment at the expense of long-term investors, the investigations. Why? them into trouble. Morgan Stanley has already evidence in investigations involving identity theft, brokers are under investigation for excessive and Mutual funds have consistently pointed inves- paid in excess of $50 million in fines over these financial crime, pornography, and terrorism. undisclosed compensation, fund managers are re- tors to holding fund shares for the long-term and issues and the investigations are now just touch- “When you see a computer, you see a tool. signing in disgrace, and fines are being levied, we charge extra trading fees if the fund is held for a ing some of the other well-known brokers. When I see a computer, I see weeks, months, years asked assistant finance professor Jon Moulton to short time. However, “market timing” gives in- Other issues surrounding potential broker of what you’ve been doing,” said Anderson. “You share some insights on the mutual fund industry. vestors ready access to enter and exit mutual funds abuses include sales loads by the fund beyond the can ‘erase’ space, files, or documents from your within a fund family across short periods of time. broker’s commissions, and excess 12b-1 market- computer in a number of ways, but the data is Why all the chaos now in the Some fund families have set up a group of funds ing fees beyond an already high investment man- still there. Computers were never designed to be to enable the quick switching of investments from agement fee within the selected fund. All of these secure,” he said. mutual fund industry? one fund to the next, charging significantly higher issues should be topics of conversation with your “In Afghanistan, equipment and satellites out- There are currently more than 6,000 mutual fees in these “timing” funds. broker. side caves were uncovered,” said Anderson, whose funds, representing in excess of $7 trillion in in- An example of market timing is Strong Funds, company works with several government agencies vestments. People are saving for retirements, their which recently had Richard Strong, CEO resign Is the mutual fund industry any dealing with security. “They were much more so- children’s education, or other family events. With from its Board of Directors for market timing his less stable than before the phisticated than we thought.” fewer employers guaranteeing worker’s retirement own funds generating a personal gain in excess of investigations? Nancy King, an assistant professor in the Col- income and more investors shouldering the bur- $600,000. Although the funds ordinarily had ex- lege of Business discussed the recent and future den themselves, the Securities and Exchange cess fees in place to dissuade these trades, Rich- The mutual fund industry, and its distribu- changes in the USA Patriot Act and its impact on Commission (SEC) is working to protect the con- ard Strong and a large investor were able to cir- tion network through brokers, is currently in a our personal privacy. King stated, “The law with sumer by enforcing rules and regulations in the cumvent these fees. Investors in Oregon may be state of significant disrepair. This does not mean the purpose of ‘Uniting and Strengthening mutual fund industry. most concerned with this event, as Strong Funds it won’t be fixed by regulators, and investors vot- America by Providing Appropriate Tools Required was one of the key investment vehicles for the ing by selling their fund shares. The mutual fund to Intercept and Obstruct Terrorism’ was created Can you explain the issues around State’s 529 College Savings Plan. The endpoint industry will continue to grow. Information more out of fear than reflection.” Despite this, preferential treatment for large of this local concern has not been reached, as one gained by questioning and understanding will be King said, our nation’s increase in security will investors? of the other 529-available sponsors, MFS, has also the protection that will help investors reach their result in decrease in privacy, which is “one of our been implicated in the investigations. goals. essential rights as US citizens.” She noted a new Some large investors had arrangements with technology airlines will be using that will classify mutual funds to “late trade” after the close of the Get an understanding of fundamental business concepts in a two-week passengers before they arrive with a security risk stock markets. If you have invested in a mutual coding. fund, you probably have experienced the 4 p.m. The series final speaker, John Schmelzer, the Eastern Time cutoff of trading in your investment. Applied Business officer of field programs at the US Equal Employ- This allows the mutual fund to value its holdings Hole...any suggestions? ment Opportunity Commission, explained how at a common time across all the securities they terrorism has affected the EEOC and the indi- hold, and give a common price to all investors. If Certificate Program vidual. He stated that, “Depending on the size investors are given the ability to execute trades and location of the job, things such as background against the mutual fund after the common valua- Coming June 14-25, 2004, this non-degree credit, transcript-visible program for checks and other security issues will continue to tion time, they may find discrepancies in the value nonbusiness students and graduates will teach business basics while enhancing job increase. The key issue is that employers need to stated that can be of advantage. Certain mutual make sure every employee is getting the same seeking skills and adding value to your degree. funds have been targeted for enabling preferred background check and treatment in general.” customers to participate in this practice, and akin The Applied Business Certificate (ABC) program features accounting, information systems, team building, lead- The 2004 College of Business Spring seminar to betting on a sporting event after the outcome is ership, marketing, management, finance, and global economy topics. Business simulations, field study tours to series will focus on the economic, social and en- known, this practice is deemed illegal and detrimen- local businesses, and career preparation discussions complete out the curriculum. vironmental dilemmas of building sustainable tal to integrity in the public securities marketplace. For more information, contact John Hogan, COB director of professional development, at 541-737-4276. businesses. 7 POLITICS Kleinsorge Appointed to Governor’s Small Business Council Legislative Support for Higher Education Continues to Dwindle ean Ilene Kleinsorge has been ap- pointed by Governor Ted Kulongoski Q&A with Jock a college education, will never be able to partici- to 25 percent of the total cost passed the Senate, D to the Governor’s Small Business Mills, OSU’s pate in Oregon’s economy or reach the middle and was unanimously approved by the House Council for a three-year term. The Council class. Revenue Committee, but failed in the Ways and is chartered to work with the Governor, the director of Higher education has suffered despite the last Means Committee in the closing days of the ses- Oregon Economic and Community Develop- government decade of growth in the state’s general fund bud- sion. Over the last ten years, the legislature has ment Department, and other state agencies to relations get. Just a little over ten years ago, Oregonians essentially abandoned investing any up front gen- develop recommendations on best practices invested just over 10 percent of the General Fund eral funds for capital construction. for promoting the growth and economic vi- With the governor budget on higher education. Now we are at 6 tality of Oregon’s small business sector. The recently revamp- percent of the budget, and decreasing. Were there any successes? Council is made up of eleven small business ing the Board of The trend is due to the shift to state funding Absolutely. The legislature authorized $20 owners and managers from diverse economic Higher Education for K-12 with the passage of property tax limita- million in new capital funding (to be matched by sectors from around the state. tions (Measure 5), and mandated expenditures on in Oregon to help boost college funding, private funds) for the Multiscale Materials and According to meeting notes from the Oc- prisons (Measure 11). These shifts have made less tober 8, 2003 meeting, the Governor is inter- quality, and access, we posed some ques- Devices Signature Research Center – a collabora- available for higher education. tive effort that includes OSU, the University of ested in the Council’s advice on all small busi- tions to Jock Mills regarding the last leg- As enrollments continue to Oregon, and Portland State University. ness issues and agendas that come forward to islative session. the legislature. Pat Egan, from the Governor’s increase, has any thought been put Down the road we expect continued efforts How did OSU’s agenda fare last whereby the campuses will pool our greatest Office, also suggested that the council might into building maintenance and strengths to help fuel Oregon’s economy. With want to take on a stronger role in increasing session at the Capitol? upgrades? our statewide reach, OSU will be pivotal in these small business procurement of state of Oregon We had four priorities: renew commitment to efforts. contracts. Regulatory issues and challenges There has been lots of thought, but very little fund higher education, improve access and sup- are also of interest and Egan recommended action. Each biennium we seek increased capital port for students, provide for flexible and efficient What are your thoughts on the coordinating with other small business groups investments in our significant backlog of mainte- operations at the individual campuses, and con- future? on regulatory reform. nance needs. tinue progress on our 2001 accomplishments. Two years ago, OSU documented a $158 mil- We have many reasons to be optimistic. Gov- Due to the overall budget challenges facing the lion backlog in deferred maintenance – the larg- ernor Kulongoski has embarked on a new initia- Business Plan Competition state, we fared poorly in all but the last priority. est of all seven campuses. The backlog is not due tive to bring attention to Oregon’s system of The legislature continued to fund significant OSU (continued from page 1) to neglect – OSU has Oregon’s largest campus, Higher Education. He has appointed former ventures, including Veterinary Medicine, the Cas- and some of the oldest buildings. Despite the $500 Governor Neil Goldschmidt to chair a revived Lauri Logosz, Gabriella Rudy, Pasuda Siriwohard, cades Branch Campus, top tier engineering, and million needed by the Oregon University System, state board of higher education. and Matthey Skelton won in the Business Plan OSU’s statewide public service programs – Ex- the Governor and Legislators allocated only $11 President Edward Ray has developed a posi- Consulting category. tension, the Agricultural Research Stations, and million in General Funds to be shared by all seven tive and productive working relationship with the “I was really impressed. It made me feel good the Forest Research Laboratory. campuses to address their deferred maintenance Governor and we are enthusiastic about the pos- about the future. They were well prepared and Can you put in perspective how needs. sibilities ahead of us. Nevertheless, we also face a presented well,” said Schupp. support for a college education Not only do we face a large backlog, but Or- number of significant challenges. In particular, “What these kids need to do now is find sea- egon also discourages new investments. Unique unless the state invests new revenues in higher soned leadership to align with for mentoring. This has fared in Oregon? among all 50 states, the State Constitution cur- education, we will continue to create insurmount- will not only help them to attract capital, but will Through legislative appropriations, the pub- rently requires universities to pay 50 percent of able barriers for students. also assist in avoiding many of the pitfalls new lic used to provide 50 percent of the cost of edu- our capital construction costs up front, typically Many qualified and deserving Oregonians will entrepreneurs typically make. Mortality rate on cating Oregon college students, with the students using private contributions to the OSU Founda- not be able to afford a college education. Many good ideas is very high. If you have a big name to picking up the other 50 percent of the costs tion. who do scrape together the resources to attend, align with you, it will open doors,” said Sego. through tuition and fees. As a result of funding This is a huge hurdle, especially in view that will graduate with a huge debt load. Despite these “I saw some real mature folks as part of the reductions, students now pay over 60 percent of most private capital transactions, such as the pur- worries, I am confident that all of the programs at IBP competition,” said Sego. “I’ve worked for the bill, with the state paying less than 40 per- chase of a home, can be accomplished with less OSU will continue to make significant contribu- companies that don’t present as well as some of cent. Shifting the load to students has created than 20 percent down. tions to the state’s economy. OSU is one of the state’s the IBP teams that presented during the insurmountable barriers for many who, without Our effort to reduce the up-front investment greatest economic assets. competition.” 8 Cebula Takes Cancer in Stride

n Orange County, California, the vast sub- urban sprawl south of Los Angeles, an I individual’s status can often be inferred from their vehicles. Many consider the keys to the right car to be an important key to business success. So when Tanja Cebula – OSU Class of ’84 – parked her Lexus 430 SE convertible and set off to walk 60 miles in three days, it was a significant personal statement. Cebula didn’t leave her Lexus to reduce smog or save the planet from global warming. She walked away from her wheels to Chancellor Richard Jarvis, BAC member Richard Carone, Dean Ilene Kleinsorge and AEP Director Mark Green help other women survive breast cancer – as she tour Weatherford Hall. The tour was part of Jarvis’ visit and College of Business update in 2003. had. Tanja Cebula celebrates with daughter, Maria, after a In October 2001, at age 40, Cebula became one breast cancer run. of the one in eight women who will be stricken by Q&A with OUS Chancellor Richard Jarvis breast cancer in their lifetimes. hold while she fought for her life, enduring a “I thought breast cancer was the last thing I double mastectomy, debilitating chemotherapy What is your role regarding business schools in Oregon? had to worry about,” she recalled. “I had no fam- and four reconstructive surgeries. ily history of it.” She was shocked to learn that 90 A promise for the future Business schools, like that at OSU, are critically important through the students they graduate, the percent of those afflicted have no family history research of their faculty, and the service they provide to our economy and society. The more we at the of the disease. Through it all, her colleagues and company Oregon University System (OUS) level can understand what you at the College are trying to do and stood by her. Most touching was an immediate the more you at the College can be aware of System and State level issues, the better we both can serve Life vs. Livelihood invitation from three eastern regional managers Oregon and Oregonians. As a mother of three and a top employee in a to join them the next year in the Avon Breast Can- What brought you to the College of Business? fast rising, professional services company, Cebula cer three-day Walk from Santa Barbara to Ventura, scarcely had time to fight off a head cold, let alone Cal. Their invitation came just after the diagno- By virtue of the fact that I spend a lot of my time with business, labor, and legislative leaders in the battle one of the most aggressive forms of breast sis and was a symbolic vote of confidence that various communities across Oregon, I tend to get questions about professional education and I like to cancer. Confirmation of the diagnosis came as her Cebula could and would beat the cancer. pursue the answers on campus. At present, there is focus in economic development conversations in family was celebrating the sixth birthday of her True to their promise, a year later Cebula’s col- Oregon that is encouraging us to build new and strengthen existing bridges between business and twin boys, Jake and Luke. Her daughter, Maria, leagues flew west to walk beside her for 60 miles, technological education programs. That was one of the prompts that led me to the COB at OSU. I’m was then only seven. raising $12,000 for research and access to treat- interested in the extent to which we are developing specializations in our academic programs and how At work, Cebula was a managing director for ment. we can balance those tendencies with the needs and opportunities for interdisciplinary and multi- the western region of Resources Connection, Inc., “I felt such a range of emotions on the walk,” disciplinary work. In visits to the campuses I have focused on some of the areas with significant poten- a professional services firm formed in 1996 by a Cebula recalled. “It was such a high to be out tial for assisting Oregon’s developing and changing knowledge economy. Business is certainly one of group of Deloitte & Touche employees. Resources there in this beautiful part of the country, walk- these areas. Connection went public in 2000 and was recog- ing side-by-side with friends, feeling blessed to What were your impressions about the College of Business? nized by Forbes magazine in 2002 and 2003 as be alive. Then I would see someone walking alone one of the 200 Best Small Companies in America. in remembrance of a loved one they lost, and I My colleagues and I were extremely impressed. The enthusiasm and creativity we encountered “Resources Connection fills a niche,” Cebula would start to cry.” throughout our day’s visit were compelling. The focus on students and the quality of their educational explained. “We give companies access to profes- To mark the second anniversary of her diag- experience was most evident. The OSU COB is a vital college, with an energetic and strategic leader- sional talent that would typically be found in a nosis, Cebula decided not to walk this year. In- ship team that has given a great deal of deliberate attention to developing programs and services dis- Big Four accounting firm, but we charge half to a stead, she ran. With her daughter, Maria, by her tinctive to the land-grant university in the state. third of what a big consulting firm would charge.” side, she ran three miles in the Susan G. Komen COB has a clear vision and mission that is results oriented. The college is healthy; both credit hour By offering temporary expertise for less, Re- Race for the Cure. The mother-daughter team production and gifts are up. COB has focused its academic programs and not proliferated beyond what sources Connection has become a $250 million made the front page of the state’s third largest it can provide at a high level of quality. Faculty members are researching and publishing the results of company since its inception. newspaper, the Orange County Register. their work, increasing their visibility in the international community of scholars. Data about students Breast cancer rendered all that breathtaking After the race, Cebula came to a surprising re- suggests they are well qualified. We all enjoyed the tour of Weatherford Hall, under construction. It is business success suddenly unimportant to Cebula. alization. “One of the blessings of cancer is that it very innovative to develop a residential college focused on entrepreneurship. I also observed how the The diagnosis pitted her life against her livelihood. gives you such a zest for life that it almost makes COB has an established reputation for testing new technology and involving students in doing the For the next four months, she put her career on the cancer worth it.” actual testing. This is an excellent example of a partnership with industry. 9 body else to provide them with things to do. They get up early and hit the ground running. They put in extra hours when they need to. They bounce off brick walls. Failure is not an option.” Over the past 20 years, Vance and Rolin Vance have applied that determined entrepreneurial ethic to become leaders in their industry. ALUMNI SUCCESS STORIES Through it all, they have stayed in touch with ALUMNI SUCCESS STORIES their beginnings. The trucks of Oregon Armored Service can still be seen rolling up and down the hills of Portland, collecting change from the city’s parking meters. Brad Wiens: Building Initial Product Offering for would-be investors. That meant long hours and hard work. James Vance: From Quite the contrary, the brothers tapped their “Back in the early days, Rolin and I did every- Bog Business own savings to muster $15,000 for a pair of aging thing – drove the trucks, made sales calls,” Vance Small Change to Big armored trucks that they found in Nebraska – one recalled. “We ended up working every day. Dur- or most middle-aged executives, having truck for deliveries, the other for spare parts. ing the day, we did the things we had to do during their career bog down and their company Bucks Vance’s son, Jeff, signed on as one of the first em- the day. Then we worked until midnight doing Fexported to another country is cause for ployees. the things that could be done at night. In an en- dismay, disillusionment, and even depression. But for Brad Wiens, ’76, vice president of finance and hen James Vance and his brother, Rolin, Their first job was quite literally “small trepreneurial arena, if you don’t put in the time, chief financial officer of Sun Gro Horticulture founded an armored delivery service in change.” They won a contract from the City of you’re not going to make it.” Canada Ltd., it has been really quite fun. He W1984, they didn’t fit the popular notion Portland to collect coins from parking meters. Entrepreneurial Ethic wouldn’t have it any other way. of start-up entrepreneurs. But they were entrepreneurs nonetheless. “I have been an entrepreneur almost all of my With Oregon Armored now well established, You see, Wiens’ business is bogs – big, swampy, life,” Vance said, recalling his upbringing in the Vance is taking time to look beyond the business. mosquito infested potholes of central and eastern feed store and his boyhood paper route. He cred- He is informed of OSU’s $20 million plan to reno- Canada. The large, shallow depressions were its the entrepreneurial spirit for the success of his vate Weatherford Hall as a dormitory for devel- scraped out by glaciers during the last Ice Age. company, which took the name Oregon Armored oping entrepreneurs. He thinks the concept has Centuries of decaying vegetation – sometimes 50 Service, Inc., in 1987. potential but that it doesn’t guarantee success. feet deep – and short, wet summers created acidic “People who start their own business like to conditions ideal for the growth of a humble little More than \a Modest Success bounce ideas off of one another,” he said. “But plant called sphagnum moss. Sun Gro comes Vance, now 55 and president of the company, being an entrepreneur is not something you can along, clears out the brush and scrub, grooms the doesn’t like to brag about his success. Publicity get through formal training. It’s like athletics. You bog and essentially vacuums off the top few inches in the money handling business could bring the have to have some kind of skills going in. Entre- each year. A good bog can be harvested for up to wrong kind of attention. But he will share that preneurs are people who don’t depend on some- 40 years. from those modest beginnings, Oregon Armored has captured almost half of the armored delivery business in the state – including most of the big retail chains and many of the largest banks and credit unions. From its unmarked, nondescript headquarters James Vance, ‘69, president, Oregon Armored Service garage in Portland, the company has expanded to Vance had a business degree from OSU – Class Salem, Eugene, Medford, and Newport. The pay- of ‘69 – but he spent the first nine years after col- roll has grown to 170 employees and still includes lege as a helicopter pilot in the Coast Guard. Rolin son Jeff. was a self-employed contractor who was fond of saying that he had “never had a job.” The good A Basic Approach natured, hard-working brothers had learned most At OSU’s College of Business, Vance learned of their business basics by working in their father’s valuable lessons in basic accounting and business feed store. law. As the business grew, he kept the approach Their start-up venture was equally unassum- to business basic. ing. There was no thick, slick business plan, no “We just tried to do a better job at a more rea- A tractor is pulling a harvester that vacuums up a small amount of peat moss, that has been exposed to the sun and air to dry, and holds it in the large bin. When the bin is full, the peat is dumped and later transported to a fast-talking, free-wheeling venture capitalists, no sonable price,” Vance said. plant where it is screened, mixed, and packaged. 10 Peat bogs and sphagnum moss do not make Reluctant Accountant scintillating topics for conversation at CPA gath- All of that international high finance is quite erings – most CPAs can’t even spell sphagnum. impressive for a reluctant CPA who did everything Yet the springy, he could to avoid accounting classes. fibrous bryo- “Accounting was my worst subject and the low- phyte is the est grade I ever earned in college,” Wiens said foundation of a chuckling. “I took every finance course and as $500 million in- few of the accounting courses as I could.” dustry. The moss Wiens was born in Salem and raised in Lake makes an ideal Oswego. After college, he signed on with Ernst & growing me- Young back when it was Ernst & Ernst. There he dium for plants discovered that a CPA certificate was a prerequi- and flowers, so site to move up the corporate ladder. To become a there is a steady, CPA, he needed the accounting classes he had recession-proof dodged at OSU. So back to class he went, picking demand for the up the missing courses and earning his CPA in spongy stuff 1979. Ken Varner, , ‘79 (center), president and CEO, Cypress Lawn Memorial Park Brad Wiens, ‘76, VP of finance from every and CFO, Sun Gro Horticulture In 1987, Wiens left Ernst & Young to work for greenhouse, Canada Ltd. Penwest, Inc., a specialty chemical company, then nursery and gar- Perhaps he would drop a few big names, like million of business in California, Colorado, and moved to Sun Gro in 1996. den shop in the Hearst or Crocker, Flood, or Ralston – past sci- Nebraska, and the next year, it went bankrupt. “I absolutely like my job,” he said, looking back land. (You will find it at Freddy’s as the Black Gold ons of San Francisco who came to rest along Cy- “I loved the timber and meat businesses,” over his years there. “We operate in a lot of small brand of potting soil.) press Lawn’s quiet avenues. His Board of Direc- Varner recalls, “but they are extremely difficult. towns, I know the employees, and I like what I “It is almost impossible to think of a business tors is populated with their great grandsons. Both are commodity businesses that are charac- am doing. It has worked out very well for me.” with less sex appeal,” Wiens laughs, “but it’s a When his turn came, Varner faced the group terized by high sales volumes and low profit mar- When spring comes to Washington, Wiens great business. We produce a product that is used and announced, “I am Kenneth E. Varner, Presi- gins.” takes advantage of his employee discount, shoul- to create beauty and peace of mind.” dent and Chief Executive Officer of Cypress After the bankruptcy, Varner was casting about dering bags filled with sphagnum peat moss. Un- Lawn, and I will be the last one to let you down.” for a new direction. He was interested in acquisi- like most American gardeners, he knows where Sexy Is as Sexy Does There was a moment of frozen silence as the tions, so he was intrigued when a head hunter that rich, dark mix came from. group puzzled over this odd pledge of support, contacted him about the Loewen Group, a Cana- Now before you leave this article in search of “There’s a little Canadian real estate in my gar- and then the room erupted in laughter as every- dian company mounting an aggressive acquisi- something sexy, consider this: Sun Gro is well up den in Washington,” he said. one caught his grave-side humor. Speier, the sena- tions campaign in the U.S. The company needed the list of Canada’s Top 500 companies. It has tor elect, laughed with them, but later chided to evaluate 22,000 businesses – 95 percent pri- parlayed peat products into a $125 million (U.S. Varner, “Why do you do things like that?” vately owned – for possible acquisition. dollars) company with 600 employees and 14 pro- He just smiled and replied, “You have to add a Varner had never heard of the Loewen Group, cessing plants in the U.S. and Canada. It exports Ken Varner: San little bit of humor in my business.” but they were listed on the Toronto Stock Ex- products to 40 countries, yet remains resistant to change. It sounded like a tremendous opportu- global competition. In the New World, peat bogs Francisco’s King of “It Won’t Hurt to Talk” nity until he learned what was being acquired – are pretty much a Canadian specialty, though there Varner didn’t start out in what he euphemisti- cemeteries and mortuaries. is competition overseas from Russia, Ireland, and Small Tract Real cally calls “small tract real estate.” After graduat- “I don’t want to be in the cemetery and mor- Finland. ing from OSU, he dabbled in all manner of busi- tuary business,” he decided, but Jo-Ellen pointed In the past two years, Wiens’ part of the busi- Estate ness ventures, starting with traditional auditing out that he hadn’t even talked to anyone from the ness has been anything but boring. He has taken and tax accounting at Brenner & Co. in Salem, Loewen Group. Sun Gro through a divestiture from a U.S. com- he elegant living room was packed with in- one of the largest CPA firms in the Willamette “Go to the interview,” she encouraged. “It pany and supervised the 13th largest Initial Prod- fluential members of San Francisco poli- Valley. As divisional controller of Roseburg Forest won’t hurt to talk to them.” uct Offering (IPO) on the Toronto Stock Ex- Ttics and society. They had gathered to cel- Products, he balanced the books on the razor-thin change in 2002. With the IPO, he created an in- ebrate the election of State Senator Jackie Speier. margins of the timber industry. With a group of Excellent EBITDA vestment vehicle the likes of which you won’t find As they stood to introduce themselves, Ken Varner college friends in Portland, he learned about the in the United States. Instead of selling shares of considered what to say about himself. promise and perils of a start-up business. Taking her advice, Varner met with the stock, Sun Gro took advantage of Canada’s tax He had been born in Astoria, raised in The The business with his buddies didn’t work out, Loewen Group and concluded that they were good laws and sophisticated capital markets to offer in- Dalles and graduated from OSU in 1979 with a but a blind date in Roseberg did. Varner met and people providing a worthwhile service in an in- vestors units in an income trust, similar to a real degree in Accounting and Finance. He could of- married Jo-Ellen Yarema, the manager of the lo- dustry that had unbelievably good operating num- estate investment trust in the U.S. fer his business title – president and CEO of Cy- cal Kmart. When Jo-Ellen was transferred to Yuba bers. Typical earnings before interest, taxes, de- When the company moved to Canada, Wiens press Lawn Memorial Park – the oldest and larg- City, California, in the rice paddies and fruit or- preciation, and amortization – EBITDA – were was able to remain in Bellevue, Wash., Sun Gro’s est non-denominational cemetery in the Bay Area, chards north of Sacramento, Varner found a job 30 percent for cemeteries and 40 percent for mor- Corporate office, with his wife, Molly (also an and the most successful cemetery of its size in the as chief financial officer of a start-up meat and tuaries, compared to two percent for timber and OSU grad), and son, Matthew, 11. nation. cattle operation. In its first year, the firm did $70 cattle. (Continued on page 12) 11 Alumni Success Stories—Ken Varner reflects the San Bruno Mountains. To serve the Services, the largest children’s nonprofit in the cremation market, Varner formed a for-profit mor- state. Williams served as Trillium’s first president (continued from page 11) tuary company and is building a $10 million fu- and continues as a director. neral home and cremation society. “Kids are the cornerstone of our future!” Wil- “My job is like running a real estate office, an liams says with conviction. “Trillium is one of the With an aging population of Baby Boomers, insurance company, a finance company, and a con- nation’s most effective agencies helping kids in the industry had a growing, recession-proof mar- struction company all in one,” Varner muses. need fit into their community. Assisting this great ket. Most funeral homes and cemeteries are fam- Beyond all the projects, budgets, and board agency has been one of my most rewarding ac- ily owned and poorly managed, running at a frac- meetings, Varner has found his work to be deeply tivities.” tion of their potential because they don’t under- personal and satisfying. He frequently forms last- To help budding entrepreneurs, Williams stand how to pre-sell their services. Plus, Varner ing friendships with his clients and their families. joined the Advisory Board of OSU’s Austin En- recognized that the funeral business had the con- “When you help people on the worst day of trepreneurship Program. trary advantage of being unpopular. their life, you become very special to them,” Varner “I am really pumped by the idea of giving un- “In the meat and cattle business, I learned that said. “You don’t really appreciate that until you dergraduates – especially engineers and others when you do something that others won’t do, you have experienced that first hand in a business like with technical degrees – a taste of business prin- usually get paid very well to do it,” Varner ex- this.” cipals and some creative juice that might encour- plained. age them to pursue their own enterprise,” Will- In 1989, Varner trusted his instincts and those iams enthused. “When I went to OSU, both my enticing numbers and joined the Loewen Group, Jim Williams: engineering and MBA classes prepared me to work which has since changed its name to the for a BIG company, but big business is not where Alderwoods Group, Inc. He found himself on Encore Performance the future of Oregon lies. This program should Jim Williams, ‘66 MBA, Encore Senior Living put OSU in the forefront of building a stronger the ground floor of a company growing at a furi- Chairman of the Board, COB Alumni Award winner, ous pace. In just one year, he went from manag- SU’s first Master of Business Administra- and AEP board member local economy by providing well-rounded gradu- ing one property to managing several properties tion program changed the life of Jim Will ates who can add value or even create their own in several states. He criss-crossed the country, Oiams, chairman of Encore Senior Living, tal management services under contract. businesses.” buying cemeteries and mortuaries for five times Inc. Williams first graduated from OSU in 1965 Starting modestly with the hospital in Coos net earnings, which once folded into the public com- with a Bachelor’s degree in engineering, but the Bay, Brim, Inc. grew to own and operate 58 hos- Ken Thrasher: pany were worth 30 times net earnings. In the pro- MBA he earned in 1966 – the program’s inaugu- pitals. Williams led the creation of more than 20 cess, he also came to know everybody who was any- ral year – sparked his career as a health care en- subsidiaries to test new business models to meet body in the industry, and they came to know him. trepreneur. the age-old challenges of health care. The firm Business is Business, New Meaning for H, M, & O formed one of the first HMO-styled preferred pro- Cypress Lawn Calls vider organizations in the nation. It opened the Big or Small In 1996, Cypress Lawn Memorial Park called. Though it is hard to imagine today, the acro- first two outpatient surgery clinics in Oregon. The not-for-profit corporation is the oldest and nym HMO was virtually unknown when Will- Brim became the 34th largest private company in hat is it like to go from the boardroom largest of the 17 cemeteries in the necropolis of iams received his MBA. The concept of a health Oregon, employing 13,000. of a $15 billion dollar mega-merchan- Colma, California, a few miles north of San Fran- maintenance organization was then little more Wdiser with 100,000 employees to the cisco International Airport. Despite its preeminent than the abstract musing of medical economists. Senior Momentum tiny office of a high-tech startup that measures size and 111-year history, Cypress Lawn was But the creation of Medicare – government funded When the company merged with Providence sales dollars in steadily losing market share. health care for seniors – on July 1, 1966, brought Healthcare, Inc. in 1997, Williams moved to in- thousands rather In 1996, Varner took on the challenge of trans- a sweeping transformation. tercept the next great business opportunity trig- than millions? forming the oldest and biggest into the best and “Medicare introduced an enormous bureau- gered by the Baby Boom of the 1950s – assisted “It’s not as dif- most solvent cemetery in the Bay Area. In seven cracy into hospitals,” Williams explained. “Most living for aging Americans. Partnering with the ferent as you might years, he has done just that. With one record- rural hospitals were unable to cope with the fi- Pritzker family of Chicago – owners of the Hyatt think,” says Ken breaking year after another, gross revenues have nancial complexities of this federal program. This Hotel chain – Williams and a few close associates Thrasher, former increased from $4 million in 1996 to $21 million created a big market for a new professional man- formed Encore Senior Living. president and in 2003. agement concept.” In just six years, Encore has become one of CEO of Fred Varner put together a sales force of 110 people, Williams recognized the business opportunity. the largest senior living companies in the nation Meyer Stores, who who offer pre-arranged cemetery estates as a sen- After graduation from OSU’s MBA program, with 40 facilities in nine states and annual rev- retired in 2001 only sible part of estate planning. Last year, 90 per- Williams married his Coos Bay high school sweet- enues of $60 million. In 2002, Williams stepped to re-enter the cent of Cypress Lawn’s business came from pre- heart, Chris Keylock (who along with their three down as President and CEO, but he has contin- business arena as Ken Thrasher, ‘71, CEO, Compli arranged cemetery property. children are all OSU graduates), and headed for ued as Chairman of Encore’s board of directors. the CEO for With cash in hand from 6,000 advance pur- Oxford, England, for a three-year tour in the U.S. Compli, a fledgling chases, Varner embarked on a major new con- Air Force Medical Service Corps where he learned Care for Kids software firm in Portland. “It’s just business on a struction campaign. To attract Asian families, he the basics of hospital management. Returning to Through it all, Williams has made time for different scale. You still need good financial man- is completing a $30 million cemetery addition de- Oregon in 1970, Williams went into business with children and the companies that care for them. agement, operating plans, and a marketing plan. signed upon the principles of Feng Shui. It has a Gene Brim. Together they founded Brim, Inc., one He was instrumental in merging three of the states In a small company, you have to take on a much 40-foot granite archway, fountains, and a lake that of the first companies in the nation to offer hospi- oldest children’s agencies into Trillium Family broader work ethic. You do a lot more yourself, 12 but the principles are pretty much the same.” Jon Masterson ‘61 Wallboard Tool Company Inc After a stellar, 20-year career that took him to CEO Circle the top of consumer retailing, Thrasher could have Kelly C. Morgan ‘79 EO Circle members are College of Business alumni who have verified they are chief executive Sierra View District Hospital filled his days with his many civic and commu- officers of a company with 10 or more employees. The CEO Circle recognizes the achievement of nity involvements. He is on the board of 10 non- C Timothy Nielsen ‘79 those who have been named the most senior executive officer at their respective companies. Craig profit organizations and commissions/advisory Fullerton & Company Keudell ’91, CEO of Extensis, is the honorary chair of the CEO Circle. The group has no membership groups, including the Oregon Business Counsel, Donald Noldge ‘73 fees, obligatory meetings, or elected officers. Portland Art Museum, and Oregon Coast St. Helens Community Federal, Retired A similar group, the CFO Associates, recognizes the achievements of chief financial officers. Aquarium. He chairs the Oregon Education J Curtis Olson ‘75 The CEO Circle and CFO Associates groups welcome new members. If you are a COB alumnus Commission and co-chairs the Oregon Mentoring Seaswirl Boats and have reached the CEO or CFO level of your company and are not listed, please let us know by e- Initiative. Greg Pierson ‘89 mailing [email protected] and we will add your name to future listings. Much of Thrasher’s time and energy goes to ieLogic children’s organizations, including Friends of John Porter ‘83 Children – a 10-year mentoring program – and AAA Oregon/Idaho the Albertina Kerr Centers for children with se- Stephen Altick ‘62 Michael Cook ‘79 Ellsworth Purdy ‘50 Camp Berachah Ministries MTi Inc vere psychological and emotional issues and in- Uniservice Corporation, Retired dividuals with developmental disabilities. To give Vic Bartruff ‘71 Wesley Edens ‘84 Michael Schneider ‘81 Pinnacle Bank of Oregon Fortress Investment Group adults a helping hand, Thrasher serves on the Willis of Oregon board of the Oregon Halfway House, helping pa- Jerry Bramwell ‘61 Ruth Fisher ‘54 William Sherertz ‘70 rolees transition from prison back into the com- US Forest Industries, Inc Jim Fisher Motors BBSI munity. Richard Brooks ‘76 Ronald Giradelli ‘71 William Sperber ‘59 With so many varied and worthwhile interests, VantageMed Corporation Diamond Fruit Growers Inc Trust Company of Washington, Retired Thrasher wasn’t looking for a new business to fill Jake M. Bushey ‘83 Stanley Hong ‘59 Kenneth Thrasher ‘71 up his calendar. But when he heard about Compli Delta Systems Inc Waste Management of Hawaii, Inc Compli Corporation (pronounced “com-PLEE”) from a former Fred James Cahill ‘76 Stephen Inman ‘58 Thomas W. Toomey ‘82 Meyer colleague, he felt compelled to take it on. Ferguson Transfer Co Inc and Coos Bay Transfer Inman & Company Inc, Retired United Dominion Realty Trust, Inc. From his years at Fred Meyer, Thrasher could see Richard Campo ‘76 Todd Johnston ‘92 Robert Washburn ‘66 that Compli addressed a universal yet unmet need Camden Property Trust Selectron Technologies, Inc. Olympia Medical Lab, Retired for training verification and compliance docu- Dennis Carlson ‘69 Craig Keudell ‘91 Steven Zahradnik ‘78 mentation. Centennial Mortgage Co Extensis Mill Supply Corp. “Compli’s system helps set the tone at the top by reinforcing the company’s ethics,” he ex- plained. “I really liked the concept of the soft- panies address risk management (which can lower as chief executive officer in April 2002 was a busi- When Fred Meyer was in turn acquired by The ware. Any company with 50 to 50,000 employees claims and insurance costs) and enterprise com- ness coup. Thrasher brought with him a wealth Kroger Co. of Cincinnati, Ohio in 1999, the re- can use a product like this.” pliance (which strengthens the company’s legal of connections and years of experience that he sulting supermarket giant topped $50 billion in defense in the event of a lawsuit). traces back all the way to Mrs. Nyland’s bookkeep- sales with 300,000 employees. Compli Tracks Compliance Compli’s employee training records can for- ing class at Franklin High School in Portland. “After the acquisition, I became President and Compli is developing software that tracks em- tify a courtroom defense by showing that the com- Thrasher completed his degree in Finance and CEO of the Fred Meyer Division of Kroger,” a ployee training to ensure that each employee un- pany maintained proper policies and ensured that Accounting at OSU in 1971. He went to work in position he held until he retired in February 2001 derstands company policies, procedures, and ap- employees read and understood them. When an 1972 at Mayflower Farms, a dairy cooperative in to spend more time with his family and to pursue plicable government regulations. Compli has de- employee violates a company policy – engaging Portland, first as an accountant, then as chief his community interests. veloped a system for tracking each employee’s in activities like sexual harassment, racial dis- economist. In 1978 he became Mayflower’s Chief reading and comprehension of company policies, crimination, or deceptive financial reporting (like Financial Officer and Treasurer, completing a Treating People Right as well as using on-line assessments to ensure em- Enron) – Compli provides the forms needed to merger with Darigold of Seattle in 1982. With one career behind him, Thrasher has ployees understood the company’s training pro- document and track the company’s response. “At Mayflower, I effectively put myself out of embarked on an entirely new business direction. grams. The system captures exceptions to em- Compli, in effect, lays down the paper trail that work, since all the financial work went to With his extensive business knowledge, he is guid- ployee policy sign off and training, helping firms helps guide a company through the legal jungle. Darigold,” he said. ing Compli beyond the realm of Human Rela- ensure that new employees get trained and that Earlier this year the Chubb Group of Insur- In Sept. 1982, Fred Meyer snapped him up as tions, where it began. Compli developers are cre- on-going training and certifications are kept up ance Companies gave Compli a significant boost a Vice President and Treasurer. For the next 20 ating modules that address employment practices, to date. when it agreed to trim premiums by up to 10 per- years, you could “find him at Freddy’s.” workers compensation, corporate governance, As Compli’s CEO, Thrasher is the firm’s num- cent for businesses that agreed to put the savings By 1987, Thrasher had moved up to Chief Fi- general liability, environmental compliance, and ber one advocate and salesman. His years at Fred toward the cost of Compli’s system for employ- nancial Officer and was helping guide Fred Meyer other government compliance issues. Meyer convinced him that Compli is developing ment practices. through a series of major acquisitions. The ac- “I believe in what we are selling,” Thrasher a solution for two of the most costly and intrac- quisitions took Fred Meyer from $5 billion in sales said. “We are selling ethics, fairness, and treating table problems businesses face – the increasing Wealth of Experience with 30,000 employees to $15 billion with 100,000 people right. We have an opportunity in business number of lawsuits and skyrocketing insurance For Compli co-founders, Greg Koleno, Rob- employees, making it the largest food merchan- to listen and engage. Compli offers a very proac- premiums. In business terms, Compli helps com- ert Miller, and Scott Kozuma, recruiting Thrasher diser in the western United States. tive approach to those business practice issues.” 13 ment,” he said. teacher’s edition and a professional version of the With a background in teaching and research- book called, Project Management: The Complete ing organizational behavior and project manage- Guide for Every Manager. Both versions are avail- ment, Larson teamed with Gray who was an ex- able on amazon.com. pert on the traditional operations perspective. In “The professional version is more of a how-to their newly revised second edition, they integrate for project management,” said Larson. “It is much the socio-cultural aspect of project management more pedestrian-friendly and is often used as a more effectively up front and throughout the book. study guide for professionals taking the Project This content includes learning how to work Management Institute certification.” RESEARCHRESEARCH within an existing organizational culture, man- With the third edition in progress, Larson says aging stakeholders and team members based on “we still have 10 percent to go to get it right! The differing and often competing goals and view- book is an element of experience and our goal for points, and managing projects across organiza- this next edition is to improve the experience for tions with opposing the teacher. If the teacher enjoys it, the students goals and cultures. will enjoy it.” In doing so, the duo plans to incor- The new edition porate more practitioner and experiential learn- features a new chapter ing components. Hundreds of higher education Larson. “In China, on estimating, as well institutions use the book including Boston Col- Larson Goes there is a “free read” as twice the popular lege, Boston University, Clemson, Florida State, tradition whereby “Snapshots from Prac- Indiana University, Penn State, Purdue, Univer- International with Chinese sit in book- tice.” Through the sity of Oregon, University of Phoenix, University stores and study text- “Snapshots from Prac- of Washington, and more. Socio-Technical books in their spare tice,” the authors show According to reviewer Lee R. Lambert, PMP, time. I talked to two how project manage- a member of the editorial review boards for PM Approach to Project students who were ment tactics and tech- Network and Project Management Journal, “Wo- reading our book in niques can be applied in a variety of settings, ven into all of this state-of-the-art coverage of the Shanghai,” he said. Erik Larson, COB across business functions and industries. From project management concepts, tools, and tech- Management department chair and The book, now in professor of project preparing for the risks of climbing Mt. Everest, to niques is an undeniably important and compre- its second edition, management examining the botched rescue of the Iranian hos- hensive discussion of the oh-so-vital human ele- fter four years and more than 50,000 books takes a socio-techni- tages, to analyzing the filming of “Apocalypse ment that must be carefully considered for any in circulation, Department Chair and cal approach to project management. Now” and its budget-impacting crises, to a Nokia sustained, beneficial implementation of the Management Professor Erik Larson, and A “Previously, project management books were example of bringing a new wireless phone to mar- project management process.” In his review in retired Professor Clifford Gray, have gone inter- written by operations ket, situations are presented and project manage- Project Management Journal, he concluded, “if the national. Their book titled, Project Management: scholars and were ment solutions are emphasized and implemented. profession of project management had its own The Managerial Process, has been translated into very technical,” said The book also explores how projects are used ‘bible,’ Project Management: The Managerial Pro- Russian and Chinese and distributed globally Larson. “I’ve always to reach strategic mission critical goals; how to cess would probably be it!” through international publishers who have part- believed that people prioritize projects with limited organization re- nerships with their publisher McGraw-Hill. get projects done, not sources; how core competencies can be extended “Our goal is to tools and techniques, through outsourcing; the methods to keep con- be number one by Financially and that is why our trol of project duration, budget and quality; han- our third edition,” book includes both dling international projects, and more. said Larson. “We’re Successful the operational and Larson and Gray include CD-ROMs with tu- exceeding expecta- behavioral aspects of torials on using Microsoft Project, exercises, and tions of our pub- Cliff Gray, retired COB Companies Manage project manage- professor of management quizzes with the book. They’ve also written a thick lisher and adoption has been very posi- Strategic Flexibility tive.” Project Management Tips Because of in- ith competitive landscapes constantly by Erik Larson ternational interest, changing, examining your company’s the Russian transla- 1. Beware of creepy monsters. Manage scope creep. Wstrategic planning process can make tion was completed in Fall ’03 and the Chinese 2. Timeouts save time. Take the time to assess whether there is a better way of doing things. the difference between going under or forging a version in January ’04. When Larson met with new market niche where none existed before. 3. Dig a well before you are thirsty. Build relationships before you need them and make Chinese publishers in January, they told him that deposits on a regular basis. Assistant Professors of Strategic Management project management was a hot topic at both Chi- Clay Dibrell and Jon Down are creating a new 4. Missing two milestones is the kiss of death. If you slip one, do everything within your nese business and technical universities. power to get back on track. dynamic, deliberate, strategic planning process “If you look at the Russian book, the pages are model that will help companies assess their stra- 5. Walk the talk. Your most powerful leadership tool is your own behavior. made thin so that they can’t be copied,” said tegic planning process and its alignment with the 14 business and cul- the most financial success in comparison to their ture, as well as its peer group had deviated from the traditional for- What Is Your Approach to Strategic Planning? flexibility in re- est products strategy model,” said Down. “They ake a few minutes to assess your strategic planning process by answering Agree = 1, Not sponding to exter- articulated the importance of paying attention to Sure = 2, Disagree = 3 to the following statements posed by College of Business Assistant nal concerns. the needs of the customers beyond the loud call T Professors of Strategic Management Clay Dibrell and Jon Down. To kick off their for lowest price.” research, Dibrell Based on these discussions, Dibrell and Down 1. We have a strong external focus in our strategic planning. and Down focused grouped similar strategic planning styles, and fi- 2. We have a strategic process that works for us consistently. on the mature, nancial performance success, relative to the rest 3. We have flex points built into our strategic planning model. large, global wood of the industry. The Dynamic group of compa- products industry. nies successfully implemented a strategic planning 4. We act when an opportunity/threat emerges. Their findings John Down, COB assistant process that they believed contributed to greater 5. We re-align our strategic plans when opportunities/threats appear. professor of management should not be gen- financial performance, developed a formalized 6. We align our strategic process with our strategic choice. eralized to other strategic plan, and developed systems to help them 7. We view threats as possible opportunities. companies such as respond to opportunities and threats in the exter- 8. We have a strategic culture that readily accepts change. small start-up companies; however, currently they nal environment. The next group, the Transitional are researching additional market segments. In group, was in the process of adopting new strate- Total your assessments and divide by eight. their research, they interviewed executives first- gic planning processes, but wasn’t sure how they If your average is close to one, your company’s strategic planning process is dynamic. Your hand to discover a shift is occurring in the strate- were going to work. The third group, the Intrin- company likely has a routine, strategic planning process with a strong external focus that is gic management of these mature companies. sic group, had embraced an inwardly focused stra- managed flexibly. Threats are viewed as opportunities to advance. “Most companies are moving toward a more tegic planning process that was rigid. This group If your average is close to two, your company may have a transitional strategic planning deliberate, specific, intensive approach to strate- acknowledged they had lost potential opportuni- style. Your company is likely developing a planning process. New strategies are likely to react gic planning,” said Dibrell. “They are moving ties due to their inability to deviate from their stra- to past experience. Strategic flexibility is uncertain. Your company most likely values wide- away from an emergent, organic process…the fly tegic plan. They felt the consistency, though, was spread involvement in the planning process. by the seat of your pants mentality,” he said. of greater importance than the uncertainty of If your average is three, you have an intrinsic strategic planning process. Companies that In the $500 billion forest products industry, changing from their low-cost strategic focus that have an intrinsic planning process have a routine planning process without strong external particularly, this once highly fragmented and rela- would likely come with a flexible planning pro- focus. Planning and strategic goals are usually disconnected and internally focused. Strate- tively stable industry has now become highly in- cess. This group would wait and see how other gic flexibility is reactive. Your company most likely takes a risk averse, conservative posture ternationally competitive with intense consolida- forest product companies reacted before making and is careful not to make mistakes. tion, price pres- sures, environmen- tal regulation, and emerging substi- Teams that were composed of different people tute products. Team Effectiveness to complete a single project, like in an assembly Many companies team, were found more effective than functional did not see the ap- Analyzed in teams, teams composed of people doing the same proaching competi- type of work, such as machining parts. Findings tive storm because Manufacturing indicate that if teams performed work that didn’t of their emergent, link with work of other team members, they were informal strategic Environments more likely not to be as effective. planning processes The operational system also enables or inhib- and have now been hile well-formulated human resource its teams in other ways. Fabrication is often done forced to re-evalu- policies, top management support of in cells to increase efficiency. Team members who ate their industry Wteams, and team-based training have rotate jobs and responsibility within the cells and positions and been proven to positively impact team effective- are linked to other team members are more effec- broaden their stra- ness, Assistant Professor Mark Pagell found that tive than a single employee running a stand-alone tegic perspectives. if the actual operational environment is not opti- piece of equipment where the work of one team Clay Dibrell, COB assistant professor of management Traditionally, mized, team effectiveness will be inhibited. member isn’t tightly linked to another team mem- forest product In a manufacturing environment, especially, ber. For teams to be of value, Pagell found, the manufacturers attempted to produce at the low- their own decisions on how to proceed. where operational contexts may be fixed because structure of the operational system has to encour- est possible cost through a focus on internal effi- “Organizations with the most effective plan- of capital investments, adjustments for optimal age employees to work together. ciencies by producing a commodity-like product ning processes were able to simultaneously create team-based work may be limited. Communication throughout the day within for the marketplace. Most companies had a very a clear direction for the organization and yet still For example, Pagell researched 30 plants in teams is also key to sharing knowledge, solving limited idea of what the consumer wanted beyond be aligned with their external environment to de- eight industries and found that the team compo- problems, and making improvements. In one the lowest prices and were unaware of possible tect when changes in strategy were needed,” said sition, layout of a facility, communication levels, plant Pagell analyzed, teams met at the beginning changes in the competitive environment. Dibrell. “These companies had flexibility built and the type of work teams were doing heavily of their shift to solve team problems and discuss “The companies we interviewed who reported into their systems to make strategic changes.” impacted team effectiveness. (Continued on page 16) 15 Team Effectiveness For example, when a diesel engine manufac- turer instituted team-based work throughout the (continued from page 15) plant, the outcome of teams varied because of the work they were doing, said Pagell. One work cell made more than 200 different intake manifolds. improvement op- Because the part was constantly changing, their portunities, but the team addressed many unique problems and had fabrication’s opportunities to improve the process. However, equipment size another cell fabricated a single part continuously. and noise level Once it was debugged, very little new or interest- physically isolated ing happened for years at a time. And, because employees. The the process was very well optimized, the team for only way for team this cell did not have much to do and was viewed members to com- by management and employees as unnecessary. municate with “The bottom line,” says Pagell, “is that when each other was to team members do not have as much to do as a team, the team is seen as a waste of time.” stop working and Mark Pagell, COB assistant According to Pagell, successful teams have op- Joining representatives from the College of Forestry and College of Engineering, Dean Ilene Kleinsorge and leave their work professor of management Assistant Professor Mark Pagell toured Weyerhaeuser in Springfield, Oregon to continue a dialogue area. Because of erational systems that encourage interdependence, regarding business and technical issues impacting the wood products industry. Kleinsorge also visited this isolation, team members often solved their freedom for high levels of informal communica- alumni at Weyerhaeuser headquarters in Federal Way, Washington, in a separate event. (Photo by Rich Holdren) own problems and made improvements on their tion, and have novel problems to solve. own without the rest of the team, making the be- Because so many of the factors discussed are ginning-of-the-shift meetings less than useful. often difficult to change in a manufacturing en- autonomous groups may enhance the ability of Management, arguably the best journal in the field Therefore, the key reason for using teams—build- vironment, Pagell recommends incorporating teams to help an organization. These cells need of operations management, with winning as the ing shared knowledge—was not leveraged. team thought when discussing capital invest- to be designed with both efficient processing and first step toward publication. His paper explores What teams had to do were also important to ments, process improvements, or reengineering effective teamwork in mind. While major pro- how executives in operations management re- the effectiveness of teams. According to Pagell’s efforts. When designing a facility’s layout, man- cess changes and/or reengineering efforts tend to spond to environmental uncertainty with more research, the teams were successful when the team agement should move teams closer together to be infrequent; when these activities do occur, flexible processes. Based on his research, Pagell did a variety of work or faced a number of novel encourage more communication and interdepen- management should consider whether the new concluded that there is no support for the propo- problems. dence. Rearranging work into cells run by semi- process would be more or less hospitable to team- sition that firms that respond to increased uncer- based work. tainty with increased flexibility will experience College of Business 2004 Emerging Topics Series increased performance. Pagell Wins Big at To win his second award, Pagell was selected from three finalists who presented at the confer- Prestigious Academy ence. With the Journal of Operations Management Is Sustainability accepting only 10 percent of articles submitted, Is Sustainability and publishing only 60 papers a year, winning of Management “Best Paper Published in the Journal of Operations Management in 2002” is no small feat. In his ar- Conference ticle titled, “Multiple Case Studies of Team Ef- fectiveness in Manufacturing Organizations” ith 3,000 to 4,000 academics in atten- (see related article), which he co-authored with dance at the widely respected Academy Jeff A. Lepine, Pagell researched employees in W of Management Conference in Seattle actual operational settings and explored how op- this past summer, College of Business Assistant erational systems impacted team effectiveness. Professor Mark Pagell walked away with an un- Traditionally, Pagell said, academics may do this common two awards. His first paper beat out research in campus labs with student managers GoodGood Business?Business? more than 50 submissions to take the “Best Paper and the like. “With our research we used external within Operations Management” category. His settings so the findings may be more useful for Monday Evenings through May 17 second award and $3,000 prize was for the “Best businesses,” he said. Paper Published in the Journal of Operations Man- Pagell is currently detouring from his supply Join us to understand the relationship between business and agement in 2002.” chain management and operations management sustainability! Pagell won the first award with his paper titled, expertise areas to rechannel his research efforts in “Re-exploring the Relationship Between Flexibil- the area of business sustainability. As he leads the Call 541-737-6020 or visit www.bus.oregonstate.edu/about/ ity and the External Environment,” which he co- college’s new Business Sustainability Initiative, he emergingtopics.htm for more information. authored with Daniel Krause. His paper has been will explore business sustainability and its eco- conditionally accepted by the Journal of Operations nomic, environmental, and social impacts. 16 Dean’s Distinguished Lecture Series Filled to Capacity

you in the face,” said Rich. “The jury is out.” a $45 million budget, it cost only $39 million if it Unicru’s industrial psychologists have determined Once he starts writing, he doesn’t look back was made in Canada…a huge savings, he said. that people are hired and fired 20 percent based or read the pages until he is done. He typically And while Rich has become the go-to guy for on their skills and resume and 80 percent based writes four to five hours a day, an average of three family-friendly, based-on-true-story, sports-re- on personal traits, attributes and behaviors. Ab- pages a day and works eight to ten weeks to com- lated scripts, Rich’s next project is “The Manhunt solutes for a successful leader, according to Marsh, plete a 120-page screenplay. Rich says he expects for John Wilkes Booth,” which is about the assas- include motivation, critical thinking (the most im- writers block and builds that time into his sched- sination of President Abraham Lincoln. In the portant indicator), ule. future, Rich would like to do an original screen- technical know-how, “What I learned is how the business side of play, perhaps a smart, intelligent thriller. “I want self-management, things impacts the screenplay,” said Rich. “Early to challenge an audience,” he said. lack of fear, ability to on I wrote without understanding the cost or pro- And the audience is whom he never forgets. communicate good duction challenges of what I was writing. Day With sneak previews making or breaking poten- and bad news, getting and night shooting can create a $200,000 a day tial movies, the audience is critical. He also re- and giving respect, cost difference in a movie,” he said. members his roots in Enterprise, Oregon. The bar- and execution/goal “I also learned that the screenplay isn’t done bershop and clothing store in “Radio” were remi- orientation. Screenwriter Mike Rich when I say it is done!” he said. “Finding Forrester” niscent of where he grew up. He named his first “I deal with issues took six rewrites. “The Rookie,” two. He has also screenplay after his high school English teacher, that create fear and Screenwriter Mike Rich been fortunate to continue as the writer during Sharon Forster. “Mrs. Forster instilled a love and anxieties most days,” Unicru CEO Chris Marsh those rewrites, when often a director can call in passion for writing,” he said. And not to forget said Marsh. “Make Explains “The Business of someone new. his alma mater, he named a running back in “Ra- fear your friend. Part of being uncomfortable Hollywood” “My best compliment came after the sixth draft dio,” Simonton. enables you to stretch more,” he said. of “Finding Forrester.” Sean Connery had taken For his own management team, Marsh said hether at the Portland Business to offering me scotch at the end of the shooting Unicru CEO Chris Marsh the process starts with resume review and discus- Roundtable, Homecoming Classes day. I’m talking about James Bond movies with Imparts Wisdom on sion. Applicants then take a personality and criti- W without Quizzes, or the College of James Bond!” he said. “I thanked him for his sup- cal thinking test. They go through a series of in- Business’ first Dean’s Distinguished Lecture Se- port and he said, ‘Mike, if the words hadn’t been Leadership ries, Screenwriter Mike Rich glows with his pas- there. You wouldn’t have been either.’” Key Traits of a Leader sion for writing. From the business perspective, Rich says the oming back to Corvallis, his home town, “I never refer to what I do as work. It is a privi- theatrical release is now a springboard for the VHS Unicru CEO Chris Marsh spoke to a by Chris Marsh lege to get to do what I do,” said Rich. and DVD release. According to Rich, it took $22 Cpacked audience on the topic “From the Risk taker The screenwriter of “Finding Forrester,” “The million to make “The Rookie,” with the expecta- Firing Line: A CEO’s Perspective on Leadership.” Hungry to learn Rookie” and “Radio,” says the odds are phenom- tion that it would make only $36 million mostly After spending lunch with a group of Beta Alpha Winner — tenacity and drive enal in selling a screenplay. Psi and management students who grilled Marsh Always humble “With more than 40,000 screenplays submit- on both business and personal fronts, he began Has key mentors ted to the Writers Guild of America last year, two his Dean’s Distinguished Lecture saying, “I’ve Selects opportunities wisely made it into movies.” been CFO of three companies, CEO of three com- Surrounds self with good people For Rich, after submitting copies of his third panies, been fired, in a family business, in a turn Introspective with age screenplay, “Finding Forrester,” and getting them around, a work-a-holic, a dot-com survivor, and back unopened in the mail, he took the advice of a new economy guy. I’ve been scared, enlight- a friend and entered a writing contest. On the ened, rich, broke, married, divorced, a dad.” terviews. Finally, finalists make presentations that day he advanced to the top five percent of entrants, Marsh said, “You have to make choices in your examine how they go about approaching a prob- 1 of 220 (out of an original 4,500) as a quarter career. You have to plan on how to navigate and lem scenario. finalist, he said, “That is still the best day. The focus.” Marsh, who has worked in six different “I’m less concerned about the college you went Mike Rich poses with President Ed Ray and Dean first day of independent validation.” Rich’s screen- Ilene Kleinsorge after receiving his OSU Alumni industries, determined that for him the natural to, more concerned about fit and skills,” said play went on to be one of five winning scripts. Fellow Award. Rich, along with astronaut Donald path to leadership was the financial and account- Marsh. “Being smart, accomplished, motivated, Pettit and Prozac discoverer David Wong, were “The next day I had 80 messages on my an- honored as notable OSU alumni. ing disciplines. In his words, “the bloodline of experienced, practical, and creative are important swering machine!” he said. His screenplay was organizations.” attributes in a leader.” sold to Columbia one week later and Sean from the U.S. market. It ended up making $80 Unicru, a maker of software that aids employ- Marsh emphasized the importance of ongo- Connery wanted to play the lead role. “A true million in the domestic box office and more than ers in hiring hourly wage earners, experienced 44 ing feeding and education of the mind, of being firm champagne night,” said Rich. $100 million in DVDs. percent revenue growth in the third quarter alone about personal principles and ethics, and putting And so his professional screenwriting career Rich also talked about the disturbing trend of and 600 percent growth in the last five years, ac- yourself in situations that match your skills. began. Rich typically studies his characters be- movies being filmed outside the U.S. He said cording to Marsh. And the company is still grow- In conclusion, he said, to some life is a jour- fore he begins writing. “There is no more intimi- “Miracle,” a story about the 1980 U.S. Olympic ing, expecting to hire 100 new employees this year. ney to the grave. For me, “I want to end it Mach dating a moment than when Page One is staring hockey team, was filmed in Canada because with What does he look for in a new employee? 2, hair on fire, having a blast.” 17 FAMILY BUSINESS Associate Professor Eric Hansen, and Food In- novation Center and College of Agriculture As- sistant Professor Aaron Johnson. The paper es- that strengthens connections to community. Fi- tablished a correlation between “Familiness” and Top Family nalists in the small business category were Tyco, financial success of the business. Inc. of Moses Lake, Wash., and Collier Arbor Care The group defined familiness as the degree of Businesses Honored of Clackamas. desire individual family members, who are in- The top medium-sized business, with 25 to volved in the ownership and management of the our Oregon companies—from Yachats, 99 workers, was DeSantis Landscapes of Salem. firm, have to remain part of the firm coupled with Portland, Salem, and Canby—have been Judges praised the firm’s efforts to build a com- the level of interaction and communication that F honored with the 2003 Excellence in Fam- pany that employed many family members over family members involved in the operation of the ily Business Awards, presented by Oregon State three decades, as well as made a commitment to business have with one another. University’s College of Business Austin Family volunteering time to community. Finalists in the In their qualitative research with four wood Business Program. The awards recognize the category include Tomco Electric of Bend and Tec products and four food industry family businesses, achievements of family businesses in a number Laboratories in Albany. the team’s findings indicated that a high level of of areas including innovation, economic and com- The top large business with 100 or more em- familiness is positively related to firm performance munity contributions, and commitment. ployees was Cutsforth’s Thriftway Market in through the development and utilization of Raindogs, a retail store in Yachats, was the top Canby. Judges praised the firm for efforts to en- shared, tacit operating and strategic knowledge. firm in the micro category, which includes busi- courage employees to stay with the store for 20 The group also found that high levels of familiness nesses with nine or fewer employees. The firm years or more as well as the firm’s work to remain positively related to firm performance through the opened in July 2000. Judges noted the firm’s ef- linked to the community and continuing work to development of strong market orientation, lead- forts to establish a store with a feel appreciated by expand and refine the store to remain competi- ing to a customer-focused culture and a cohesive customers that has developed into a town social tive. Finalists in the category were First Response approach to the marketplace. center. The Bookkeeping Company and Roth and of Portland and The Fisher-Ernst Group of Al- The Cutsforth family— (Back row) Christian, Joel, Green presented a publication that he wrote Miller Autobody, both of Portland, were finalists bany. Kelsey, Brooks, Kathe, Frank (Front row) Elsie, Glenn, and Tanner — captured the top large family business along with College of Business Assistant Profes- in the category. Award winners were selected from nomina- award. sor Justin Craig and Bond University Professor Among small businesses with 10 to 24 employ- tions from businesses and individuals from Ken Moores about the way leadership flows ees, Portland Transmission Warehouse earned throughout the region earlier this year. and honor the most successful of America’s esti- through generations. “Family Business Leader- top honors from Austin Family Business Program Additionally, the National Family Business of mated 12 million family businesses. ship: a Stewardship and Agency Life Cycle Per- judges. In making their selection, judges made the Year Award, presented by MassMutual Finan- Sponsors of the program include West Coast spective” compared over 70 family business lead- note of the firm’s work to create a family atmo- cial Group, sponsor of the national program, was Bank, MassMutual, Black Helterline, Delap ers using the stewardship theory. The findings sphere to make employees feel valued, as well as presented to Hotchkiss Co., a ranching operation White Caldwell & Croy, LLP, The Business Jour- suggested that first generation family business efforts to retain employees within the company in Burns. MassMutual established the National nal, Lincoln Financial Advisors, Boldt, Carlisle leaders were most likely to act as agents and sec- and establishment of a neighborhood car show Family Business of the Year Award to recognize and Smith LLC, and The Rainier Group Inc. ond-generation managers act more as stewards. That is, agents act on behalf of the extended fam- ily and are motivated by tangible, exchangeable Research Shared at commodities that have a measurable market value. They tend to have a control-oriented management International Family style. Stewards, however, see the firm as an ex- tension of themselves and tend to have an involve- Business Conference ment-oriented management style philosophy. Based on the finding that first generation fam- anagement Professors Jon Down and ily business leaders are more likely to be agents Mark Green represented the College of rather than stewards, the group is excited to ex- MBusiness in Laussanne, Switzerland plore whether it is only in the second generation this past fall each presenting at the 14th Annual that businesses can really be categorized as fam- Family Business Network World Conference. ily businesses. Twenty-seven research presentations were high- The Family Business Network Conference is lighted at the conference giving insight into out- a way for professors and professionals to get an comes of studies performed on family businesses. international view of family business issues and Assistant Professor Down presented a paper promote the research done at the College of Busi- entitled “A Resource-Based View and Market Ori- ness. Down explains, “This research helps fam- entation Theory Examination of the Role of ily businesses succeed by asking interesting man- ‘Familiness’ in Family Business Success” that he agement questions about their business, strategic The DeSantis family — (Back row) Ted Mucken, Tom DeSantis, Linda DeSantis, Jill DeSantis, Dean DeSantis, co-authored with Austin Family Business Pro- thinking and resource development.” Jim DeSantis (holding Lily DeSantis), Nancy DeSantis, Tony DeSantis, (Front row) Ken DeSantis, Ella DeSantis, gram Director Green, College of Business Assis- An Austin Family Business Program grant Jalen DeSantis, Tina DeSantis, and Zane DeSantis—took the top medium-sized family business award. tant Professor Clay Dibrell, College of Forestry funded the research and conference participation. 18 Business Sessions at OUTREACH 4-H Summer

Conference Set In another computer simulation game called pillars of the wine indus- Lemonade Tycoon, students became instant lem- try: growing grapes, mak- Business Solutions Record onade stand business owners. Mark Green, di- ing wine, and managing rector of the Austin Entrepreneurship Program the business, and will pool Group Leads ith nearly three times the enrollment and Austin Family Business Program, helped stu- off- and on-campus re- of the previous year, Business and In- dents handle realistic challenges that affected their sources to offer services Microsoft.NET Wformation Technology Sessions at the business such as weather changes, stand location, such as professional edu- 4-H Summer Conference drew nearly 100 stu- amount of supplies to purchase, setting the price Ulrich Orth cation, research, network- Training dents from high schools and middle schools of lemonade, and more. ing, conferences, and in- “You had to figure out how many lemons you ternships for Oregon’s wine community. around Oregon. Students became treasure hunt- n an expansion of its training program, the needed and how much lemonade would sell that According to Orth, the idea for the OSU Vine ers, stock brokers, entrepreneurs, web masters, and COB Business Solutions Group offered its day. If it was hot outside you would sell more & Wine Intelligence Network was proposed to the robot designers, all during two days of workshops Ifirst class to attendees outside OSU. Partici- than if it’s cold. In the mall there were more wine industry in June 2003 and immediately sponsored by Business and Information (BIT) pants from the Oregon Department of Transpor- people to sell to, but I stayed in my front yard be- sparked the interest of vineyard and winery own- Technology Extension at OSU Extension’s annual tation and Oregon Department of Justice attended cause it was free,” described participant Christian ers from across the state. 4-H conference. a weeklong training session to familiarize them- Steinke, a Crook County 4-H member. “The response to the Network has been really selves with the Microsoft .NET learning environ- Other activities included a treasure hunt us- supportive and encouraging from inside OSU as ment. ing GPS technology, and a LEGO robotics work- well as from the industry. Among the strongest “ODOT is in the process of making architec- shop, led by the College of Engineering, where supporters are OSU faculty, the Board of Trust- ture and development platform decisions and used students designed and created robots. Students ees and Jim Coleman, co-president of E. & J. this training to learn about .NET and how it also visited with advisors from the College of Busi- Gallo, the world’s largest winery, and member of might fit into their environment,” said Mark ness to find out more about attending OSU. the College of Business Advisory Committee.” Clements, COB development engineer. Clements Bruce DeYoung, a COB faculty member, ob- The business group in the Network held its and Steve Landis, also a COB development engi- served, “This novel linkage between COB and 4- first seminar on April 8 called “Managing a (Fam- neer, taught the class. H benefits youth and our institution. The event ily) Wine Business: From A(dvertising) to Z(est).” The Business Solutions Group has been us- exposes potential students to the COB, and gives It featured industry keynote speaker Donna ing .NET since its inception two to three years them a vision of exciting career possibilities in Duncanson, vice president marketing for Stimson ago. business and technology.” The sessions were or- Lane Vineyards and Estates (Woodinville, WA) “Microsoft is pushing .NET as the new stra- ganized by Bruce DeYoung and Leslie Wampler and College of Business professors serving as tegic development platform for web and internal from BIT Extension. Through the generosity of coaches. Small groups of attendees rotated among applications,” said Clements. “Microsoft is plug- Hewlett-Packard, partial scholarships were coaches to complete assorted business projects. ging the core technologies of .NET as an open awarded to 26 pre-college youth. While similar centers have been created across standard and has put out an extensive class library Dana Martin, Crook County 4-H BIT Exten- the country, the business component of the OSU that gives you a lot of base functionality that you sion faculty member, contributed to this story. Vine & Wine Intelligence Network makes this don’t have to do yourself. It is a fully object-ori- Students focus on a stock market simulation game at program unique. the Business and Information Technology session of ented development platform that is nice to oper- “By adding business to the diverse viticulture, the 4-H Summer Conference. ate in,” Clements added. Orth Guides OSU enology, food science and technology mix here at During the digital photography session, stu- OSU, we will provide the wine industry with a dents edited pictures of themselves. They also well-rounded and complete set of resources for used their pictures during web design instruction Vine &Wine succeeding in business,” said Orth. “We will be led by COB MIS Professor Dave Sullivan. Tony able to supplement the rich practical knowledge Saxman, director of information services at the Intelligence Network from wine professionals with business resources College of Business, designed and moderated a to help the wine industry more effectively sustain computer simulation game and contest, where ith the help of other OSU faculty and and grow their businesses.” students invested as much at $20,000 virtual dol- Oregon wine industry representatives, The network is also in the process of estab- lars in the stock market. WCOB faculty member Ulrich Orth, an lishing a website that will provide information and “It was interesting how one minute a stock agribusiness and food marketing research special- links to resources about grape production, wine would be high and by the next closing, it would ist, is creating an interdisciplinary center called making, and wine business management. From the OSU Vine & Wine Intelligence Network to industry novices to seasoned veterans, Orth ex- be low,” explained participant Pedro Villagomez, Mark Clements, COB development engineer, coaches a Crook County 4-H member, who invested his better serve the needs of the Northwest wine in- plains, the website will be an informational tool Oregon Department of Transportation employees money in Disney, Nike, and Coca-Cola. dustry. The network incorporates the three main for interested parties across the country. during Microsoft.NET training. 19 Winters is a 1986 accounting option graduate. and is responsible for business unit and corporate United Energy is the largest minority-owned cor- controllers, as well as mergers and acquisitions poration in Oregon and Washington, and the 41st analysis. He is a member of the Committee on ALUMNI AND largest African-American owned corporation in Corporate Reporting of Financial Executives In- ALUMNI AND the country. The company’s commitment to ternational, having served as chair of the Finan- growth through profitable business ventures has cial Accounting Standards Board Liaison Sub- allowed United Energy to provide opportunities committee. He is also a member of the Federal for inner-city residents to learn valuable job skills. Deposit Insurance Corp. Advisory Committee on BUSINESS The third award category included those mid- Banking Policy. BUSINESS career Oregon Staters with at least 20 years of ex- Schupp, a 1979 master of business adminis- perience who are still practicing their profession. tration graduate, manages more than $150 mil- The Distinguished Business Professional Award lion in Smith Barney client assets. For the past 20 winners are: Patty Bedient, ’75, vice president stra- years that he has been a financial consultant with PARTNERS tegic planning, Weyerhaeuser Company; Dennis the firm, Schupp has ranked in the top 10 percent PARTNERS Powell, ’70, senior vice president, corporate fi- of financial consultants nationwide. He serves on nance, Cisco; James Schupp, ’79, senior vice presi- the college’s MBA Advisory Board and the School dent, investments, Smith Barney; and James Wil- of Business Finance Club Advisory Board. He also liams, ’66, chairman, Encore Senior Living. sponsors a three-day off-site OSU leadership semi-

college’s re-accreditation efforts. He also served COB Honors Alumni three years on the college’s dean search commit- tee. In addition, Waggoner is chief financial of- and Business ficer for Portland’s Center of Design for an Aging Society, where he works to improve surroundings Partners to maximize the abilities of older adults. For alumni with fewer than 20 years experi- he College of Business is honored to be as- ence since receipt of their BS degree and still prac- sociated with the outstanding Alumni and ticing their profession, recipients of the Distin- TBusiness Partners who were recognized at guished Early Career Business Professional our annual award ceremony held April 24, 2003, awards include: Ron Parker, ’86, plant manager, in Portland, Oregon. Honorees include Irva Kay Cardinal CG; Sally Smedel, ’82, treasurer and Neyhart, Don Waggoner, Ron Parker, Sally director, corporate accounting, Basic American Smedal, James Winters, Patty Bedient, Dennis Foods; and James Winters, ’86, president and Powell, James Schupp, James Williams, Ken and chief executive officer, United Energy. Joan Austin, and Bernie Newcomb. Parker, a 1986 OSU management option The first set of awards was given to business graduate, manages coating operations in Galt, partners who have distinguished themselves Calif. At the time of his graduation, he was named through professional practice and involvement OSU Senior of the Year. Since 1998, he has been Left to right: Patty Bedient, Ron Parker, Irva Kay Neyhart, Sally Smedal, James Winters, Bernie Newcomb, Don within the college. The Distinguished Business responsible for the construction and all aspects of Waggoner and James Williams. Not pictures: Dennis Powell, James Schupp, Ken and Joan Austin. Partner Awards were given to: Irva Kay Neyhart, operation of the Cardinal CG plant. Previously, partner, Stover Neyhart & Co., PC and Don he worked for Oregon Glass Company in Waggoner, retired, senior vice president, corpo- Wilsonville, where his leadership resulted in the Bedient, a 1975 accounting and finance op- nar for students each year. He serves as a board rate development, Leupold & Stevens, Inc. company’s return to profitability. tions graduate, aids Weyerhaeuser management member of the Linn-Benton Community College Neyhart taught accounting classes in the col- Smedal, a 1982 accounting option graduate, in working with the company’s board of directors Foundation. lege, provided annual scholarships, and has served served on the college’s Business Advisory Coun- to establish long-range strategy as well as helping Williams is a 1966 master of business admin- on the Accounting Advisory Council for eight cil for 10 years and was the winner of the Beta senior management to improve the corporation’s istration graduate. Encore Senior Living is one of years. She’s also a member of the OSU President’s Alpha Psi Outstanding Alumni Award in 1991. financial performance. Prior to Weyerhaeuser, she the nation’s largest privately owned providers of Club and was honored for her fundraising efforts She is now serving as vice chairman of the board worked for 27 years at Arthur Andersen, where senior living services. He is a co-founder of Brim for the Beaver Athletic Scholarship Fund last year. and chair of the Finance Committee for the Asso- she was a named a partner in 1987. In addition, Senior Living, serving as chief operating officer, Waggoner is the college’s outgoing Business ciation of Financial Professionals. Prior to her she has served on the OSU Foundation Board of vice chairman of the board of directors and presi- Advisory Council chair. He has been a member work at Basic American, she held a variety of po- Trustees, and the college’s Business Advisory dent of several subsidiaries. He serves on the ex- of the BAC since 1995 and has chaired the group sitions at ChevronTexaco Corp., including respon- Council. ecutive committee of the American Senior Hous- since 1997. Under Waggoner’s leadership, the sibility for development and design of the Powell, a 1970 accounting option graduate, ing Association, board of directors for Trillium council played an instrumental role in the corporation’s financial information systems. provides financial planning and analysis for Cisco, Family Services and Parry Center for Children, 20 as well as several other health care corporations. His skills have helped make Trillium the largest not-for-profit children’s mental health agency in College of Business Oregon. Join us for the Last, but not least, the Hall of Fame honors Advisory Council Oregon Staters who have made sustained and meritorious business contributions throughout their careers. The Hall of Fame awards were given 2004 College of Business Chairman: to: Ken Austin, ’53, founder, A-dec; Joan Austin, Jim Parkin founder, A-dec; and Bernie Newcomb, ’65, co- Deloitte & Touche founder, E*TRADE. All award winners were rec- Members: ognized for their contributions to their profession, the College of Business and society at large. Alumni & Business Partner Robert E. Bauer (Ret) Rebco Enterprises The Austins are founders of Newberg-based Larry L. Brown A-dec, the largest dental equipment manufactur- PriceWaterhouseCoopers ers in the world. The couple has a long history of Richard Carone OSU President Ed Ray addresses the Business service and financial support to the college. The Korvis Automation, Inc Advisory Council. College of Business’ Austin Family Business Pro- James E. Coleman Awards Dinner E. & J. Gallo Winery gram and the Austin Entrepreneurship Program Robert L. Edwards are just two of the couple’s contributions. Joan Stockamp & Associates Austin serves on the OSU Foundation Board of Larry C. Ellis Governors. on Wednesday, May 12, at 5:30 p.m. Bank of America Newcomb, a 1965 OSU College of Business Gayle Fitzpatrick Oracle graduate, is the co-founder of E*TRADE Group, at the Downtown Portland Embassy Pamela L. Garcia Inc. of Palo Alto. In 1997, Newcomb gave OSU NW Supermarket Holdings, Inc the largest stock gift in its history: $ 6.1 million in Steve Gilley stock from the company he helped found, and cre- Suites. AG Hotels ated four new endowments to directly benefit stu- Scott Hildebrandt MERANT dents and academic programs in the College of Call 541-737-2219 for reservations. Allen P. Leggett Business. Now retired, Newcomb travels and vis- Arthur J. Gallagher & Company its OSU regularly. Each year he meets with the Jon A. Masterson winners of the scholarship that bears his name. Wallboard Tool Company, Inc. Jean Mater Mater Engineering, Ltd. William R. McDonald (Ret) Hilton Hotel Corporation James S. Merryman Oregon Freeze Dry Alan Park At Road, Inc. Ron Parker Cardinal CG Kenneth Poorman Poorman Enterprises Anil Prem Rick Legleiter Lee Khure Annie Flatz Pat Rich George Greenfield Jim Shattuck Hewlett-Packard Company George Puentes Puentes Brothers, Inc Guest Speakers Bring On-The-Job Perspective Richard Steinfeld North American Seasonings he College of Business is fortunate to have neurship. “A common rule of thumb,” he said, “is ler, discussed the implications of running a world- Ron Susa alumni and business partners who come that anytime you add a person to a business it will wide accounting and financial services system. ChevronTexaco Corporation Don Waggoner (Ret) Tback to the classroom as guest speakers. cost about $10-12,000 a month per person.” She also told students, “When looking at a com- Leupold & Stevens, Inc Here are just a few of the professionals who have Jim Shattuck and George Greenfield from pany, ask for its financial statement. Make sure Dan Whitaker shared their experience with COB students. Hewlett-Packard also spoke. Shattuck addressed there is cash in the bank.” Pixio Corporation Lee Khure, Louisiana-Pacific, spoke on his project management. Greenfield shared his expe- Rick Legleiter, A1 Oregon Publishing, shared Associate Members: company’s implementation of sustainable man- rience about how work gets done. He said, “People his insights on starting up his publishing busi- G. Adolf Hertrich agement systems. self organize around meaningful work and a ness, and publishing his first comic book called Vanport Manufacturing, Inc Pat Rich, who is writing a book on engineer- leader’s role is to make meaningful work visible.” “Kameelman.” His words on how to make Harley Smith ing ventures spoke to a strategy class on entrepre- Annie Flatz, Intel global accounting control- money: “Swing a lot and try for a home run!” Harley Smith Investments 21 FACULTY

Faculty and Staff Receive Awards

OB faculty and staff were honored for out- ing. The award is based on outstanding formal standing research, teaching, and service instructor evaluations and input from alumni and Cduring the 2003 faculty awards celebration students. Dowling led this year’s Spring Semi- sponsored by the Business Advisory Council. nar, “War on Main Street: The Impact of Terror- Winners included Tom Dowling, Ray Brooke, Ray ism on Business and Society” and also was the Tanner, Jonathan King, Susan Matson, John lead MBA business plan instructor formulating Drexler, Roger Graham, Stave Lawton, and Bruce college’s first Business Plan competition. DeYoung. Brooks received the Excellence in Scholarship Dowling received the Byron L. Newton Award Award for the quantity of output and the focused, for Excellence in Teaching for his significant quality research, published in vehicles of the high- Left to right: Ray Brooks, Ray Tanner, Susan Matson, Jack Drexler, Tom Dowling, Jonathan King, Roger Graham, Bruce DeYoung. Not pictured: Steve Lawton record of commitment to, and excellence in, teach- est reputation. He has published in the Journal of Business and has contributed to the scholarship had a profound, positive effect on the university sitions on college and university committees, Gra- within the college including working with junior Dave Sullivan and local community, as well as attracting national ham is currently the accounting option coordina- faculty and establishing research support. interest. Drexler is also well respected for his uni- tor and accounting, finance and information man- As co-inventor with Matthew McLuckie, The Outstanding Faculty Service Award was versity involvement and student mentorship. agement department chair. COB Professor Dave Sullivan received United given to Tanner and King for excellence in ser- Graham, Lawton, and DeYoung received the Lawton is the academic director of the States Patent 6,651,216, “Efficiently navigat- vice, reflecting a sustained involvement in the life Newcomb Faculty Meritorious Performance OEMBA and in his 20-plus years has received ing a workbook linked to a database” in No- of the college, university, and peer or practitioner Award for their superior performance and for in- many awards. He is the international business vember 2003. organizations. stilling in the College of Business an enhanced option coordinator and an advocate of the inter- Tanner received this award because of his cre- Nancy King spirit of continuous improvement. They have national exchange program. He has consistently ative approaches to business learning. From im- Nancy King was awarded the 2002 Will- contributed substantially to the reputation of the received high marks from students and for his proving the value of his on-line lessons by adapt- iam O. Douglas Prize for the Best Paper, COB and the achievement of its mission, vision, work on the Sustainability Initiative. ing it to both visual and text learners, to using “Simulating Online Dispute Resolution Pro- and strategic objectives. DeYoung has been instrumental in bringing class-wide simulations in which all students take cesses for Trademark/Domain Name Dis- Graham has demonstrated a consistency of the information highway to rural Oregon by form- on roles as employees in a fictitious company, Tan- putes,” co-authored with Gail Lasprogata last excellent work over time. He is committed to an ing the Business and Information Technology ex- ner creatively incorporates productivity software spring. effective learning environment for his students, tension program. He has set up Technology learning in his teaching. The William O. Douglas prize for best pa- has published 22 publications over the past dozen Learning Centers in two pilot counties in Medford King received this award because of his work per is given to the top paper presented at the years, and has served as a reviewer of a number of and Burns and orchestrated the 4-H student BIT institutionalizing noon sessions to discuss teach- Pacific Northwest Academy of Legal Studies prestigious journals. Having held numerous po- youth camp at OSU. ing and research, positively impacting the college’s in Business, the leading regional conference culture, as well as his involvement teaching busi- for business law professors. The winning pa- ness systems courses in the University Honors per is selected by a panel of outside reviewers. College. Promotions Matson received the Exemplary Service Ping-Hung Hsieh and Nancy Ping-Hung Hsieh to associate professor King Award for excellence in the performance of ad- ministrative duties based on input from students, Roger Graham to full professor Nancy King and Ping-Hung Hsieh re- faculty, and staff. Matson, having served the col- ceived a 2003 Distinguished Research Award lege for more than 20 years, was recognized for Jim McAlexander to full professor for the paper, “When Online Recruiting Is a her work ethic, unflappability during constant Jurisdictional Hook: How Using Interactive change, and positive performance and dedication Web Technology Gets E-Businesses Sued in to the College of Business. Distant Courts.” The Gazette-Times Faculty Leadership Award The award was presented at the Allied went to Drexler. He was recognized for his lead- Academies’ Spring 2003 International Con- ership among College of Business faculty that af- ference in Tunica, Mississippi, and included fects the larger community, beyond the bounds of selection of the paper for publication by the the university. With the Enron Implosion, Drexler Journal of Strategic e-Commerce, which pub- began an ongoing series of large, high impact lishes e-commerce research by management courses sponsored and developed by the COB with scholars. a recurring revenue stream. The seminars have Ping-Hung Hsieh Roger Graham Jim McAlexander 22 Raymond Brooks New Faces “The Interaction between Opening Call Auc- Administration tions and Ongoing Trade: Evidence from the 2004 NYSE and AMEX,” Review of Financial Econom- Lori Emmons ics, forthcoming (with Jonathan Moulton). John Hogan Malcolm LeMay Clay Dibrell Austin Family Business Advising “Consumers and Technology: Are We Creat- ing Relationships or Distance?” Academy of En- Nancy Homan trepreneurship Journal, Vol. 8(1): pp.31-46, 2003 Austin Family Business Program (with Peterson, R.L.). Conference Thuy Tran Erik Larson Finance Project Management: The Managerial Process, June 17-19, 2004 Jimmy Yang 2nd Edition, Irwin/Mc-Graw-Hill, 2003 (with C. The Resort at the Mountain, Welches, Oregon Gray). Information Services Alan Sprague Jonathan King Visit www.familybusinessonline.org/programs/fbc.aspx or call 800.859.7609 or 541.737.6019 for more information. MIS “The Dark Side of Organizations and a Method to Reveal It,” Emergence: Vol. 5(3), 2003: Bill Robinson pp. 66-82 (with R. L. Peterson & C.C. Dibrell). Parker Swanson “A Method for Better Understanding Social Management Systems,” Journal of Applied Systems Studies: Vol. Rene Reitsma “Loglinear and Multidimensional Scaling 4, 2003 (with J. Down). Models of Digital Library Navigation,” Interna- Justin Craig “Exploiting Engineering as a Unique Distance “The Value of Virtue in Business Education,” tional Journal of Human-Computer Studies, volume Manolete Gonzalez Learning Tool,” International Journal of Engineer- Newsletter of the Program for Ethics, Science, and 57: pp. 101-119, 2002 (with Buttenfield, B.P.). Les Ishikawa ing Education, Vol. 19, pp. 379-388, 2003 (with the Environment: Vol. 10, 2003: pp. 3-4. Dan Lykins L.E. Carlson, M.J. Brandemuehl, J.R. Hertzberg, Zhaohui Wu Steve Mayer Nancy King J.F. Sullivan, S.G. Gabbard). “Survey Research in Production/Operations Ken Shaw “Spatialization of Web Sites Using a Weighted Management: Historical Analyses and Opportu- “Web Access For Customers With Disabilities: Zhaohui Wu Frequency Model of Navigation Data,” Journal of nities for Improvement,” Journal of Operations Can We Get There From Here?” UCLA Journal the American Society for Information Science and Management: Volume 21(4): pp. 475-488, 2003 Marketing of Technology Law, forthcoming. Technology (JASIST), volume 55(1): pp. 13-22, (with M. Rungtusanatham, T.Y. Choi, D.G. “When Online Recruiting is a Jurisdictional Roberto Sanchez 2004 (with Thabane, L., MacLeod, J.M.B.). Hollingsworth, and F. Cipriano). Hook: How Using Interactive Web Technology Gets e-Businesses Sued in Distant Courts,” Jour- nal of Strategic e-Commerce, forthcoming 2003-04 Publications (with P. Hsieh). Retirements “Labor Law for Managers of Non-Union Em- ployees in Traditional and Cyber Workplaces,” Bill Becker, professor of marketing Boris Becker American Business Law Journal 827: Vol. 40(4), “Measuring Innovativeness for the Adoption 2003. Dave Gobeli, professor of management “Electronic Monitoring to Promote National of Industrial Products,” Industrial Marketing Man- Jonathan King, professor of management agement: Vol. 32(4) May 2003 (with David R. Fell Security Impacts Workplace Privacy,” Employee Responsibilities and Right Journal: Vol.15(3) 2003. Faculty and students thank Bill Becker for 34 and Eric N. Hansen). Don Parker, professor of management years of teaching during one of his last classes. “Listening to the Ambulatory Surgery Patient: “What’s In A Domain Name? Online Simu- Results from a National Study,” Surgical Services lation and Virtual Dispute Resolution Experience Management: Vol. 9(2), April 2003 (with D.O. for Business Law Students.”, Journal of Legal Kaldenberg). Studies in Education: Vol. 20(2), 2002, published “Timeliness in Ambulatory Care Treatment: in 2003 (with Lasprogata and A. Gail). An Examination of Patient Satisfaction and Wait Mark Pagell Times in Medical Practices and Outpatient Test and Treatment facilities,” Journal of Ambulatory “Strategies of Supply Communities,” Supply Care Management: Vol. 26(2), April-June 2003 Chain Management: Volume 8(4): pp. 291 – 303, (with K.A. Leddy and D.O. Kaldenberg). 2003 (with J. Katz and J. Bloodgood). Dave Gobeli Don Parker Jonathan King Bill Becker 23 STUDENTS MBA Graduates Find Jobs in Tough Economy

Josh Dunlap, Internships, Experience, Referrals Make ’03, KPMG tax Difference in Job Search associate “I got the inter- hile many graduates have landed jobs Kelly Karsten, view through Beta after graduation despite high unem- ’03, Boeing Alpha Psi Meet the Firm night and I W ployment rates and a poor economy, business it took more than a degree in hand to do it. Stu- didn’t need to do dents we spoke with said internships, being in- planning anything beyond volved, experience, knowing your professors, in- analyst that. My experience terview skills, and referrals made all the differ- “I held an intern- with COB made me more marketable. You get out ence in landing their first jobs. Here is a sam- ship with Boeing my of it what you put into it. I was involved in Beta pling of where 2003 graduates have landed. junior year working Alpha Psi, OSU choir, orientations work, ASOSU, domestic relocations honor societies, the English Language Institute, Carl Hoefer, as a human resource and went on an exchange.” ’03, specialist. Companies like Boeing look at interns Angela Hoefer, Freightliner for future employment because they are already ’03, E. J. Gallo application trained, acclimated to the company culture, and have a better sense of what to expect of the corpo- Winery sales developer rate world. Interns have already proven their mar- representative “A professor re- ketability by “making the cut” as only 200 out of “I went to the Ca- ferred this position to 5,000 applicants were hired. With my knowledge reer Fair and found me. I then went to in accounting, finance, and the other disciplines Gallo and got a Career Services and from classes taken during my junior year, I was couple of recommen- applied. Overall, I familiar with business operations. Along with my dations from talking think the teachers, group projects, presentation internship, my background in all the disciplines with someone from and MECOP program really helped me through complemented my marketing education enabling Gallo who had graduated from the College of my rounds of interviews. The experience I had me to get this job.” Business. All the class presentations I did put- in composing myself, formulating ideas in my Maria Vu, ’03, ting together business plans and marketing plans head quickly and then conveying them, really really helped me to get this job.” helped prepare me well.” Pepsi-Co (Frito-Lay Brian Hall, ’03, Erica division) Cardinal CG Edgecomb, operations tempering The College of Business polled 2003 MBA MBA ’03, graduates with a 48 percent response rate. manager supervisor KPMG Employers of our MBA graduates include: “I tried to differen- assurance “After financing Cisco Systems, Deloitte & Touche*, Duck 100 percent of my tiate myself from other Delivery, Ellis Boat Company, Granite Bay associate education, I was anx- job applicants. I stud- Golf Club, Hewlett–Packard*, James W. “I was an Ac- ious to get a job. For my job search, I approached ied abroad. I started Fowler Co., JELD-WEN, KPMG, Moss counting Ambassa- Frito-Lay through Career Services. At the same my own business to Adams, Nike, Maritz, Oregon State Univer- dor and connected time, even though I didn’t ask for help, a profes- pay my way through sity*, Peace Corps, Russell & Associates, with KPMG at Meet sor sent a nice e-mail recommending me. Every- college. I used the resources at the COB to make Samaritan Health Services Lebanon Com- the Firms Night during an accounting open house one in the advising office was also very helpful. my resume the best it could be. The plant man- munity Hospital, Sundberg, Raquch, and applied with them through Career Services. We have great resources and job opportunities here ager from here graduated from OSU. Through Benneth, Horner & McFetridge CPA’s, I got the interview with a pre-dinner and passed at the COB. The mentorship program, resume my relationship with a professor, I learned about Teleplan, Texas-New Mexico Newspapers the first round, but not the second. Over winter reviews, Business Alumni Network (great for net- the interview. If I had not been involved and had Partnership, and USDA Forest Service. break, they called and asked me to do an office working), the career symposium, etc. all help a good relationship with my professors, I would (*More than one graduate is employed at these visit. I got a FedEx package before Christmas!” make getting jobs possible out of college.” not have had this opportunity.” companies.) 24 Brad McKinney Kevin Simmons Student Honors Benjamin Stockfleth Michelle Simon Sadler Education Mary Weis he following business students received scholarships and/or Aric McKinnis Randall Yates awards for 2003/04. These opportunities for our students are Finance Management Tmade possible by the generous support of alumni, friends, and corporate sponsors, as noted. Portland Society of Financial Express Personnel Analysts Michelle Dermody Mari Lim Emily Bickford MIS Scholarships Cody Martin Financial Executive Institute Aric McKinnis Diana Baumgartner Justin Bechen Accounting Angelica Phillips Alisa Conklin Lindsay Roshak International Exchange Melissa Schulz Chevron-Texaco Dinh Truong Evan White Payson Cha International 2003-04 MBA students kick off the year at the MBA welcome reception. Christina Allen Kevin Yeo Robert Wolfer Scholarship Monny Dake PriceWaterhouseCoopers Andrew Kaiser Danielle Denfeld Ingrid DeGroot Robin Sarrett Lisa Edgerton General Business Rachel Herinckx Stover Neyhart & Co Deloitte & Touche Benjamin Fay Ray & Neddra Anderson/ Matthew T. Snyder Lindsay Jorgensen Adam Church Beta Gamma Sigma Cody Schrock Harold Cuffe Tektronix Jennifer Kirkbride Jennifer Haley Alia Adams Kaysi Staller Jonathan Green Scott Leback Brian Lerfald Michael Sturn Kerry Miller KPMG Erin Barnes Julia Yeager Mari Lim Chad Takanishi Teresa Miller Luke Traver Diana Baumgartner Ryan McNulty Lane Teller Scott Moyer Doug Wentworth Grant Cyrus Family Business Erin Barnes Greg Thomas Sydney Nilan, Ryan Kuenzi Lindsay Roshak Erin Miner Brandt Wadsworth Zachary O Bryan Richard T. Harris Mandy Ruhn Mary Ellen Phillips Karen Robinson Randall Ward Lisa Grund Melissa Schulz Kristen Ockenfels Lisa Edgerton Wendy Starker Doug Wentworth Rhonda Lim Gretchen Taylor David Phillips Ian Lewallen Jill Trekell Brittany Werner Ryan Stanton Henry Willener Michael Powers Moss Adams John Zimmerman Deborah Wilbur Hallie Stratton Claire Stewart Aaron Deen Helen Mae Cropsey Memorial Melissa Wilson Don Valdivieso McHenry Family Fund OSCPA Tony Lopez Alycia Hofmann Kevin Yeo Michael Weinstein Kristin Reyneke Marshall & Melissa Dawes Ashley Younce Awards Erin Barnes Reser Family Business Waylon Rich Rian Berg Joshua Kvidt Edna M. Jesseph Memorial Grant Cyrus Nathan Wutzke Glenn L. Jackson Accounting Daniel Dodge Peter Stams Merrilee Chapin Cody Gielish Christina Allen Rachel Freeman Leah Kelley Christopher Eley OSCPA Outstanding Accounting Tony Lopez Christopher Bell Jeromy Goodpastor Walter Marchbanks Andrew Kaiser Student Woodard Family Araminta Brady Phuong Huynh Joseph Penneman Angela Lavenbarg Catherine Dearborn Jessica Brett Kyle Worth Ryan Kuenzi Matthew Williamson Robert Meredith Erin Buxton Christina Allen Mee Ling Njoo Jeff Cady General Business Russel David Lacey Norberg Sarah Caldwell Kristopher Adams Michael Sturn HP Leadership Award 2003 Amber Corcoran Christopher Holland Gretchen Taylor Justin Geddes Sean Deacon Rebecca Thomas Lane Teller Rebecca Doramus Ryan Hildebrand Dinh Truong HP Graduate Kyle Draeger Benjamin Durdel Randall Ward Shawn Eichner Leadership Award Daniel McKinley Deborah Wilbur Christopher Eley Timothy Jakubowski Joe D. Lewis Michael Smith Sean Garrett Steven Guidoux Brandt Wadsworth Kristi Gienger Ashley Younce Management Scandinavian Exchange Nolan Gillespie Outstanding Student Diana Baumgartner Brent Glogau Jane Goodale Mann Memorial Brian Hall Erin Bates Braden Hammer Braden Hammer William Holm Dana Bennett Heather Harris Katie Neuschwander Ramona Burkhalter Kaysi Staller Victoria Henriques Andrew Ebert Michael Sturn Finance Alycia Hofmann Christopher Fromhart Katie Hopkins Louise Jackman Orner Memorial Harley Smith Financial Planning Beta Gamma Sigma Members Initiated Steve Gabriel Andrew Kaiser Katie Neuschwander Contest New members of the College of Business Beta Gamma Sigma honor society Mark Helmick Grant Kropf 1st place: Andrew Wheeler, Peter Bunce were honored at an initiation ceremony and luncheon on December 4, 2003. Juliana Johnson Angela Lavenbarg Incoming Freshmen 2nd place: Courtney Koehler New members include seniors John M. Beckstead, Merrilee A. Chapin, Ryan Justus Garrett E. Cudahey, Timothy A. Dobkins, Katie J. Hopkins, John Kinney, Aric McKinnis 3rd place: Jake Bakker, Joseph Donegan, Jasmin Khajavi Lucille Borigio Memorial FBLA Joshua A. Kvidt, Debra M. Lewis, Matthew R. Marney, Margaret P. Swank, Katie Neuschwander Adam Peck, Sam Niesslein Nicole Main Richard Rich Luke M. Traver, and juniors Dorothy C. Benton, Kimberly C. Boyles, Adam Lacey Norberg Financial Executive Institute Michael McCullough Tiffanie White D. Church, Danielle M. Denfeld, Braden C. Hammer, Jaycee D. Hiskey, Lacey Joanna Popham Nicole Neuburger Newcomb Medallion K. Norberg, Kristen M. Purdy, Jamie M. Reznick, Zane N. Selbak, Matthew Kristen Purdy T. Snyder, Michael A. Sturn, Lane B. Teller, Kayla Truong, Doug H. Casey Pomeroy Walden Au Ryan Kuenzi Wentworth, Taylor A. Wilson, Ann E. Winger. Nicholas Rutledge 25 ALUMNI

Taking Off lished in 1992. Legacy of Oldest As an OSU alumnus, Baldwin was always While the business of news drew his attention looking back. He did more than remember his to earthly affairs, Baldwin kept his eyes on the school at the end of his life – he never forgot his Alumnus Lives On skies. He saw his first airplane in 1913, was one alma mater during his life. He never missed a of the first passengers on Northwest Airlines and hen Ray D. Baldwin, Jr., died at the age five-year reunion. He left $5,000 to the Sigma learned to fly in ’51. He took his final stick (with of 103, leaving a bequest of $5,000 to Phi Epsilon fraternity and $5,000 to the College assistance) at age 102 in a vintage World War II the College of Business, he was not of Business to be awarded as five $1,000 scholar- W trainer and died with his expired pilot’s license only OSU’s oldest graduate, he was one of only a ships. still in his wallet. Baldwin grounded himself from The College of Business met with alumni and handful of people in the history of mankind who In September the first five recipients of the members of the business community during the solo flying at the age of 87 because of his hearing, have lived in three Ray Baldwin, Jr. Scholarship walked through the first annual Oregon in Business Conference and but he didn’t give up his jet ski until he was 96. Expo on November 6, 2003 in Portland. As the centuries and two doors of the College of Business assisted finan- Baldwin didn’t wait for the global hoopla of educational sponsor, the OSU COB had a booth millennia. cially by a man born two centuries ago. presence and day-long conference line-up that the Third Millennium to throw a big party. He Baldwin was drew participants interested in pursing their MBAs, entrepreneurs wanting to learn how to develop a born on Sept. 11, business plan, and family business representatives 1899 in Marshall, dealing with various business issues. Minn., at the close Alumni Notes of the 19th Century, when horsepower and helps with the network. On July 23, 2003, Jeff came from horses 2000 – Present Baldwin (BS 1999, MBA 2002) and Melissa be- came parents for the first time. They had a beau- and industry ran Greg Jackson, ‘03, is glad to be the new man- on steam. Though tiful baby boy, Joshua Glen. Ray Baldwin, Jr. at 100. ager for AmeriTitle in Corvallis. This job came Doug Barclay, ‘01, took an internship in mar- he flunked the about at the fall career fair where he interviewed keting and special events for the Orlando Magic. physical for World with AmeriTitle’s parent company, JELD-WEN. RDV Sports, owner of the Magic, then offered War I, he lived a healthy, spirited life that spanned Nate Spencer, ‘03, recently landed his first pro- th Barclay the job of special events/game operations the 20 Century. He headed west to Oregon in Awardees of the Ray Baldwin, Jr. Scholarship: Ashley fessional job at Thermo Fluids Inc. of Sumner, Clair, Lauren Goetzinger, Laurie Lenker, Lauren for the Orlando Miracle WNBA team. He then 1919, graduated from OSU in ’26, then returned Washington. Nelson, and Mary Nelson. left the Miracle to take his current position with to Marshall to co-own the best newspaper of its Stacey Axmaker, ‘02, is working as an inde- size in the nation. Baldwin’s partner in the news- the Central Florida Sports Commission. celebrated his 100th birthday in Marshall, Minn., pendent contractor at her company Axman Con- paper business was a student of renowned New Jamie LeGore, ‘01, is working in the Oregon surrounded by family and 300 of his friends, then sulting, Inc. in West Linn, Oregon. She is work- York publisher Joseph Pulitzer, who established State University Office of Conferences and Spe- sat back and watched as the world ushered in the ing in the field of training and development and the Pulitzer Prizes for excellence in journalism. cial Events and was awarded the Outstanding 21st Century – his second millennium. is also enrolled part-time in Portland State’s Cer- New Conference & Event Professional Award in “My father never aged,” recalls Dr. Jerry tificate Program in Training Management. 2003 by the Association of Collegiate Conference Baldwin, a physician in Fargo, ND. “He never Kyle Sullens, ‘02, is currently in the process of and Event Directors-International. Also, in 2002 got old. I like to say that in life, he won.” completing his MBA at Portland State. His em- she was awarded the John Stotsenberg Award for Benton Hall Society The doctor attributes his father’s longevity to ployer, Standard Insurance Company, is paying Outstanding Service by the United Way of Benton a zest for life, a love of books – he read three or to further his education. He graduated in 2002 These alumni and supporters have made a County for her work on the Oregon State Uni- four at a time – and the nearly religious daily ad- in MIS. provision in their wills or trusts to support versity Charitable Fund Drive, of which she is the ministration of a modicum of alcohol. Elizabeth Warnke, ‘02, is currently involved the College of Business. If you have named coordinator for the campus. She recently pub- “You could set your watch by his 5 o’clock in brand marketing and promotions for Oberto OSU or the College of Business in your will lished her first article in a national publication Manhattan,” his son recalled. beef jerky with the Oberto Sausage Company in or trust, contact Lori Sweeney at (503) 553- and has spoken at several national and regional Kent, Washington. 3405 or [email protected] to be conferences on event planning. Always Look Back Todd Allen, ‘02, was married in Norway to a included on this listing. Brian Tol, ‘01, obtained an administrative po- Ray Baldwin’s peaceful passing in Fargo, N. woman he met during the College of Business sition at Les Schwab Tire Centers in Central Or- Bob Bowin Dakota, on Dec. 11, 2002 went unnoticed in Or- International Exchange Program. He is planning egon after a series of interviews. He has been ex- Ron Coblantz ’65 egon, but in Minnesota his death was newswor- to stay in Norway for awhile to learn to speak tremely impressed, yet surprisingly busy, in the Shirley Brazille Droschkey ’46 thy. The Minneapolis television stations saluted Norwegian. Currently, he is working in business two and a half years he has worked for them. Fred Gaeden ’69 his long life, the Minneapolis Tribune ran his obitu- development at an oil and gas newspaper called John Gilleland ’79 ary and Minnesota Public Broadcasting recounted Upstream. 1990-1999 Scott Hildebrandt ’78 his achievements. Melissa Baldwin, ‘02, has been working at the Peter Potwin ’72 The unexpected outpouring of attention left OSU Federal Credit Union for two years. Since Anthony Tripp, ‘99, worked for PacifiCorp Barnes D Rogers ’53 his son wondering if a publisher would be inter- December 2002, she has been the information following his graduation. In 2000, he quit and G. Joyce Signer ’47 ested in reprinting his father’s autobiography – systems specialist in charge of the phone system, joined Deloitte & Touche where he spent time do- Jackie Swint ’50 titled Looking Back – which Baldwin self-pub- involved with new ATM research and installation, ing EDI for Nestle in Pasadena. In 2001, he re- 26 turned to PacifiCorp. bany Public School Foundation. elected to the Ford Family Foundation board of Tim Baggs, ‘98, is the existing Regional Man- Peter Swartz, ’78 MBA, was recently featured directors. ager for Rockstar Energy Drink. He also is the in the Oregon Fast 50, a survey conducted by Neva Campbell, ‘55, a partner at Schwabe, co-founder of Liquid Vodka, which was extremely Deloitte & Touche which identified the 50 fast- Williamson & Wyatt, P.C., was recently awarded successful in the first week of sales in comparison est-growing technology businesses in Oregon. He the prestigious 2003 James B. Castles Leadership with other national brands. is the vice president of EPIS Inc. award. She is the first woman to receive the award Kurt Ergene, ’95 MBA, has worked in sales Mark Kralj, ’78, has been a principal and port- that is given annually by the Oregon State Bar for many companies including Fujitsu Semi, folio manager at Ferguson Wellman Capital Business Law Section. This award is given to Oracle, SAP, and BEA. Currently, he is semi-re- Associate COB Dean James Coakley meets with Manament, Inc. since 1989 after being a portfolio those who excel in the “practice of corporate law, alumni at a Business Alumni Network meeting in tired buying and selling real estate. He would love Wilsonville. manager at First Interstate Bank. He is a mem- professionalism among fellow business layers and to network and help others connect with jobs. ber and was past president of the Portland Soci- outstanding community leadership.” Before re- Kristen Cutting Yoerger, ‘93, gave birth to her ety of Financial Analysts. Kralj is also a trustee tiring, Campbell was a successful corporate, real first baby, Carson Michael Yoerger, on Friday, 1970-1989 and chairman of the finance committee for the estate and land use lawyer. She was also one of October 24, 2003. She and her husband, Dave, St. Vincent Hospital Foundation; on the board of the first women to become partner of a large Port- Jeff Hunt, ‘89, is currently living in San Fran- are adjusting to life with a newborn, and Kristen trustees and chairman of the planning giving com- land law firm. cisco with his wife and two children. After run- is enjoying her maternity leave and being able to mittee for the Oregon Symphony Foundation; ning a $30 million wholesale distribution com- spend lots of time with the baby. chair of the investment committee for the Ameri- pany, he is now consulting on his own. He loves Jesse VanderZanden, ‘92, recently became the can Red Cross Oregon Trail Chapter; and incom- strategic planning, business planning, leadership director of the Fairbanks International Airport ing chair of the OSU Foundation Board of Trust- development, team building, business develop- after serving as the director of the Alaska Out- ees. ment, and general management consulting. He doors Council in Fairbanks. He currently lives Duane McDougall, ‘74, is the former chair of is looking for new clients and/or opportunities; in North Pole, the OSU Foundation Board of Governors and employment or contract, full- or part-time. He put Alaska. former CEO of Willamette Industries. He re- many of the skills he learned from the family busi- Adviser Mike Rainbolt visits with COB alumni at a Diane Jarvi cently joined the board of directors at Greenbrier ness program to use when running his family Business Alumni Network meeting. (Denning), ‘92, Companies, Inc. in Lake Oswego. business for several years. and new husband, Stephen Bailey, ‘70, was recently featured in JoNell Hermanson, ‘88, was recently pro- Larry Jarvi, ‘92, the Oregon Fast 50, a survey conducted by moted to vice president, sales support at M Finan- began dating as Deloitte & Touche which identified the 50 fast- cial Group in Portland. She was previously the The Exchange they finished up est-growing technology businesses in Oregon. He director of product development and sales sup- the OSU MBA is the senior vice president of finance at FLIR The Exchange newsletter is published for alumni, port. program. In June Systems, Inc. business partners, students and friends of the OSU Brad McMahon, ‘88, was recently featured in 2003, they had a Dennis Powell, ‘70, lives in Saratoga, Califor- College of Business. the Oregon Fast 50, a survey conducted by private wedding in nia and was recently promoted to chief financial To contact the editor with story ideas or com- Larry and Diane Jarvi, both Deloitte & Touche which identified the 50 fast- Hawaii and re- officer at Cisco Systems in San Jose, California. ments, e-mail [email protected] or write ‘92 MBA graduates est-growing technology businesses in Oregon. He turned home to He previously held the position of vice president to The Exchange, 200 Bexell Hall, Corvallis, OR is the vice president of corporate development of sell their houses of corporate finance and has been with Cisco for 97331-2603. Unicru. and start their life together. Diane is a student six years. To subscribe for The Exchange Online go to Trent Anderson, ‘87, is the chief operating of- advisor and MBA coordinator for the OSU Col- Jon Mitchell, ’70 MBA, now lives in Medford www.bus.oregonstate.edu/news/enewsletter.htm ficer of Integra Telecom in Beaverton. He was lege of Business. Larry is now working as a pro- and is the president and CEO of OMPRO. previously CEO of SkyRiver Communications of grammer analyst. OMPRO is an organization dedicated to improv- Lake Oswego. ing healthcare located in Portland. He was the Oregon State University is committed to Wesley Edens, ‘84, is currently the CEO and affirmative action and equal opportunity in vice president for university relations at Southern chairman of several companies including Fortress employment and education. Oregon University prior to working for OMPRO. SEND US YOUR NEWS! Investment Group in New York City. The com- Ilene Kleinsorge, dean pany manages $4 billion in capital for large in- 1955 - 1969 (541) 737-6024; [email protected] We want to hear from you and share your vestors such as the state of Oregon, General Mo- news and accomplishments with other tors, and more. Another main focus is private Larry Boeck, ’69, is the owner of Boeck and Jeanne Silsby, director of external relations (541) 737-6020; [email protected] alumni and friends in the next issue of The equity. Associates in Medford and was recently elected Exchange. Lon Leneve, ‘79, is currently the Chief Finan- president of the board of directors of Providence Ute Vergin, graphic designer Let us know of your promotions, trans- cial Officer of Compli in Portland. He previously Community Health Foundation. (541) 737-0785; [email protected] fers, special honors, and personal news by served as president and COO of Copper Moun- Doug Pease, ‘68, was recently named the chief e-mailing [email protected]. tain Trust. financial officer of Costa Pacific Communities in Emily Engle and Warren Volkmann, contributors Please put Alumni Update in the header. Tad Davies, ’78 MBA, is the 2003-2004 OSU Wilsonville, a real estate development company. You can also send us your information online Alumni Association President. He is a member He previously was the controller for Sonus-USA at http://www.bus.oregonstate.edu/alumni/ of the OSU Foundation Board of Governors; a Corporation in Portland. www.bus.oregonstate.edu alumni_notes.htm. board member of Albany General Hospital Foun- John Sweet, ’64, is marketing manager for dation; and a board member and treasurer of Al- Sause Bros. Inc. in Coos Bay and was recently 27 PAID US Postage US Corvallis OR Corvallis Permit No 200 Permit NON-PROFIT ORG NON-PROFIT the exchange Newsletter of the College of Business at Oregon State University >> Spring 2004

OSU Student Entrepreneurs Emerge

s if being a full time student is not enough,his father, Kash Ross of Kash Ross custom cloth- the speakers at an Entrepreneurship Clubiers and Hong Kong Tailors, to get a glimpse of Ameeting demonstrated that studying andwhat it takes to excel in the risky entrepreneur- running their own businesses can go hand inship world. The project gave Khemlani a strong hand. Roshan (Roach) Khemlani, founder ofdesire to be his own boss which inspired the de- Roachwear (roachwear.biz), and TJ Robertson,velopment of Roachwear. founder of everylist.com, enlightened aspiring en- Roachwear is a custom clothing company tar- trepreneurs with their stories. geted toward students. “Roachwear transforms College of Business College Hall 200 Bexell OR 97331-2603 Corvallis, basic clothing and other products into unique gear with logos and phrases to fit the individual cus- tomers’ needs,” said Khemlani. “Roachwear prod- ucts are perfect for local restaurants, businesses, fraternities, and sororities.” According to Khemlani, “The hardest thing to do was getting started.” He began the business before having all of the necessary screening sup- COB Spring 2004 Calendar plies, forcing him to go through a third party (See COB web which in turn weakened revenue. After purchas- calendar for more details) ing the necessary equipment, profit from each

Tuesday, May 11 Spring Business Alumni Network Meeting featuring Joseph Lobbato, item increased dramatically. Accenture IPO founding partner The company currently designs and manufac- 6 p.m.; Bridgeport Brewery, Portland; RSVP: 5541-737-3216 tures the official clothing of Hi Rollerz Records, a Wednesday, May 12 COB BAC Alumni and Business Partner Awards hip-hip recording company. Khemlani explains, 5:30 p.m. Reception, 6:30 p.m. Dinner & Awards StudentKhemlani entrepreneur explained and howCOB freshmanhe successfully Roshan runs“When their name goes big, our name goes big.” Downtown Portland Embassy Suites; RSVP: 541-737-2219 (Roach) Khemlani Roachwear also recently produced a clothing line Thursday, May 13 Business Killers: Keep Your Business Alive for Generations a clothing company while balancing the work load Vancouver, WA; 8 – 9:30 a.m.;RSVP: 541-737-3326 of his freshman courses in the College of Busi-for Tony’s Pizza Palace, a pizza/huka bar in Port- May 14 & 15 Business of Pharmacy Conference ness. land, and is currently selling his products there. OSU, Richardson Hall 107; 8:15 a.m.; RSVP: 541-737-4015 His idea for Roachwear originated in highHe is also working on a web site that will enable Friday, May 21 Accounting Continuing Professional Education Day school when Khemlani chose to do a senior projectcustomers to create their own wardrobe online, CH2M HILL Alumni Center; 8:30 a.m.; RSVP: 541-737-4276 on entrepreneurship. A portion of the project wasas well as developing an international presence. Friday, June 4 Weatherford Hall Student Tour, RSVP: 541-737-4771 interviewing successful business owners such as June 4 & 5 Golden Jubilee, CH2M HILL Alumni Center Saturday, June 12 MIS Graduation Banquet, MU 109; 2 – 4 p.m. Sunday, June 13 OSU Commencement & COB Graduate Celebration June 14 - 25 Applied Business Certificate Program (Continued on page 1) OSU; 8 a.m. - 5 p.m.; RSVP: 541-737-4276 June 17-19 Austin Family Business Conference Welches, OR; RSVP: 541-737-3326 A complete Austin Entrepreneuship Program update can be found on page 4.