28 – 30 OCTOBER 2021

ORGANISED BY THE FITNESS INDUSTRY AND ITS GROWTH

$100b 8.7% Global fitness industry Annual Revenue growth rate for revenue in 2020 the fitness industry

OVER 50% 81% of millennials use fitness of millennials exercise or would technology in some form, and this like to vs only 61% from the number is growing previous generation INDUSTRIES: TOP NUMBER OF STARTUPS IN 2020

Home Services - 11% Business Services - 11% Food / Restaurants - 11% Health/ Beauty/ Fitness - 10% General Retail - 7% TOP FITNESS INDUSTRY TRENDS OF 2019

PUBLIC SURVEY CONDUCTED BY IHRSA AROUND THE FITNESS TRENDS OF 2019

SOURCE: IHRSA GLOBAL FITNESS TECH 2015-2020

$5.43b $21.1m invested in Fitness Tech Average ticket size in 2020

50/50 8 Funding split between At-home fitness solutions in the hardware and software top 10 all time funded list Fostering Innovation within the Fitness and Wellness Sector

Dubai Active Startup Zone is a platform for early-stage companies to gain exposure, network, attract investment and gain valuable feedback from the largest gathering of fitness professionals, investors and businesspeople in the Middle East.

Zone Features:

• Dubai Active Startup Exhibition • Dubai Active Startup Challenge • Dubai Active Startup Talks DUBAI ACTIVE START UP EXHIBITION

Dubai Active Industry has allocated a subsidized zone for a select number of startup companies to be able to showcase their products and services within the largest fitness exhibition in the Middle East, at a discounted rate.

By exhibiting at the Startup Exhibition, you will:

• Gain essential feedback on your product/service • Generate future business • Build long-lasting business relationships • Network with established and early-stage companies • Be given access to enter the Dubai Active Startup Challenge

To apply to join the Dubai Active Startup Exhibition, you will need to meet the criteria set out by the Exhibition Management team. The Startup Challenge is a competition open to early-stage companies within the fitness and wellness space.

Those startups that fit the set criteria will be shortlisted by our panel of experienced judges, and the chosen finalists will be eligible to pitch their businesses during Dubai Active Industry on 28 – 30 October 2021.

The 1st place prize is a guaranteed cash investment of US $30,000 – US $500,000 courtesy of Draper-Aladdin, our exclusive sponsor!

In addition to this ultimate prize, the winner and placed finalists will receive complimentary exhibition stands at Dubai Active 2022 and Rimini Wellness 2022*, as well as dedicated marketing packages to promote their businesses throughout 2022.

Applicants to the Startup Challenge must be exhibitors within the Dubai Active Startup Zone and must meet the other criteria set out by the organisers. For more information on the criteria, please contact the organisers.

*Rimini Wellness (www.riminiwellness.com) is a sister event of Dubai Active and is the largest fitness event in Italy. ABOUT OUR SPONSOR

Powered by Draper.VC and AladdinB2B, Draper-Aladdin Startup Competition was developed to help bring great ideas to life. We want to shed light on high-potential startups and give them a chance to show the world what they have to offer and make it happen!

Tim Draper is the founder of prominent firm DFJ. He was an early investor in more than 30 unicorns including , Hotmail, , Tesla, SpaceX, AngelList, SolarCity, , , DocuSign, , , Ancestry.com, , Cruise Automation, and Focus Media among others. Tim is also founding investor in AladdinB2B.com.

Founded by Alaa Ismail, AladdinB2B is an online platform that is transforming the trade show industry with online, hybrid, and in-person solutions. Recently, Alaa partnered with Tim Draper to establish Draper-Aladdin Startup Competition which aims to provide winning startups with up to US $500,000 worth of investment.

The Winner of the Dubai Active Startup Challenge will have the prospect of participating in one of the premier startup investment TV shows!

Meet the Drapers Pitch to millions, including one of Silicon Valley’s top VC families, on Meet the Drapers; a TV show looking for the next generation of startup heroes. The Draper family: Tim Draper, his father Bill Draper, his sister and one guest VC. Millions of American and international viewers will watch on both cable and digital. The crazy part is, the viewers can also invest!

The winner of DASC gets the chance to appear on Meet the Drapers and pitch internationally to millions of investors! DUBAI ACTIVE STARTUP TALKS

The agenda will feature a number of business gurus from the fitness/wellness sector, as well as experts with unique knowledge on how to scale businesses through the various growth phases.

The agenda will be uniquely suited to the following fitness/wellness businesses and people:

• Early-stage startup founders seeking the best practices of entrepreneurship • Venture-backed founders looking for practical techniques to get the most out of fast-growing teams • Aspiring entrepreneurs wondering how to achieve product/market fit • Small business owners looking to jumpstart growth

The agenda is in developmental stage and speakers are being confirmed. The Dubai Active Industry website will be updated with relevant information. SEE YOU AT DUBAI ACTIVE INDUSTRY

FOR MORE INFORMATION ON HOW TO SUPPORT, SPONSOR 28 – 30 OCTOBER 2021 OR APPLY FOR THE STARTUP ZONE CONTACT US TODAY: DUBAI WORLD TRADE CENTRE [email protected] +971 4 559 4732

DUBAIACTIVESHOW.COM @DUBAIACTIVESHOW @DUBAIACTIVESHOW