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Rifleshooter Media Kit Updated 2020.Indd 1 11/7/19 11:57 AM MEDIA KIT Mission Statement

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Rifleshooter Media Kit Updated 2020.Indd 1 11/7/19 11:57 AM MEDIA KIT Mission Statement >> RELOADING CAN PAY OFF FOR YOU! << >> MIGHTY MITES: THE SUPER- COOL .17s << >> DOES SECTIONAL DENSITY MATTER? << >> AN EXPERT’S TAKE ON IRON SIGHTS << RIFLESHOOTERMAG.COM MARLIN 336C SEVEN LONG -RANGE TO THE MAX! CURLY MAPLE BROWNING UNVEILS BIG GAME RIFLE HEAVEN HAWKEYE THE X-BOLT MAX REMINGTON’S RUGER’S VERSATILE, LONG RANGE ROUNDUP SHORT-ACTION CAPABLE RIFLE 2019 GETS A MAJOR CAN GO THE SIG’S UPGRADE DISTANCE TREAD BRAVO LONG- AN AR-15 THAT’S COMPANY BROWNING X-BOLT PRO TUNGSTEN RANGE BIG ON FEATURES BUILD THE BEST AR-15 A-TIP & LOW ON PRICE WITH THE BEST PARTS HORNADY’S CUTTING- CHAMPS EDGE MATCH BULLET T/C AND MOSSBERG CHASSIS GUNS, PLUS A .300 PRC WILDCAT CARBON-BARREL NOSLER HOW DOES HORNADY’S .444 MARLIN WINCHESTER’S NEW NEW ROUND STACK UP? A GREAT LEVER ACTION SEMIAUTO RIMFIRE MAKES A COMEBACK .300 HAM’R WIN.’S TWINS A NEW AR-15 HUNTING WINCHESTER’S SAVAGE 110 APEX A LOOK AT THE .264 AND .350 LEGEND PREDATOR XP CARTRIDGE AND RIFLE .338 WINCHESTER MAGS. + FROM WILSON COMBAT • CZ MODEL 527 .222 REM. • SIG BDX ELECTRO-OPTICS RIFLE REPORTS • HI-POINT 10MM CARBINE • FEDERAL BERGER • SHAW’S NEW MARK X MOSSBERG PATRIOT PREDATOR +• SIERRA’S GAMECHANGER XXXXXX XXXXX + HYBRID HUNTER AMMO XXXXXXXXXXX SAVAGE 110 APEX HUNTER XP • THE NEW .375 SOCOM • SAVAGE MSR LONG RANGE RISP-190400-CD1.indd 1 12/31/18 10:27 AM Cover_DIG.indd 1 4/22/19 4:05 PM Cover_DIG.indd 1 7/16/19 2:22 PM >> SPECIAL RIMFIRE RIFLE SECTION << >> PRACTICAL DEER-BULLET ADVICE << FINNLIGHT II VALKYRIE SAKO’S GREAT LIGHTWEIGHT SAVAGE’S 110 PRAIRIE RIFLE GETS EVEN BETTER HUNTER—A VERSATILE AND ACCURATE .224 RIFLE MARLIN BALANCE TEXAN FINDING THE SWEET SPOT, A PRIMO LEVER GUN AND WHY IT MATTERS WITH CURB APPEAL WILSON’S THE .375 PROTECTOR STILL ENOUGH GUN 2020 MEDIA KIT HIGH-END AR-15 FEATURES + FOR BIG, BAD BUFFS AT A REASONABLE PRICE • .348 WIN. VS .358 WIN. • ALLIANT’S TEMP-BUSTING RELODER POWDERS MOMENTUM + • CMMG 6.5 GRENDEL FRANCHI’S FIRST RIFLE • BERGER HUNTING AMMO • DAVIDSON’S MOSSBERG 464 • VIHTAVUORI GUNPOWDER • REMINGTON M700 MAGPUL • BROWNELLS AR-180 UPPER RISP-190200-CD1.indd 1 10/1/19 2:59 PM rifleshootermag.com Cover_Dig.indd 1 9/6/19 11:20 AM Rifleshooter_Media_Kit Updated 2020.indd 1 11/7/19 11:57 AM MEDIA KIT Mission Statement Rifleshooter, the No. 1 rifle-only media brand in the country, provides the most informed, expert coverage on all rifle products, including detailed range and field tests, reviews, evaluations, gunsmithing advice, accessorizing information and accuracy-optimizing tips. The RifleShooter audience is also kept abreast of the most pressing gun-oriented legislative issues. Advertisers looking for proactive opinion-leaders should look no further than Petersen’s RifleShooter. Rifleshooter_Media_Kit Updated 2020.indd 2 11/7/19 11:57 AM MEDIA KIT At A Glance Take advantage of this diverse, active and influentialTHRILL consumer by leveraging the synergies of the OF THE RifleShooter brand Independent Research by Dynamic Logic and Millward BrownCHASE Circulation WITH THE RELAUNCH OF THE AMBUSH LINE, DANIEL DEFENSE HAS ITS SIGHTS SET confirmed that the most effective approach to driving consumerON THE BIG GAME MARKET. by Brad Fitzpatrick ____________________________ 55,903 ‘purchase intent’ is to rely on media synergy to best drive results. Frequency Key revelations from 32 studies conducted from 2003 through Total Audience Bi-monthly ver the years there have been a number of AR-10s machinery to build brand-new rifles. built expressly with big The end result: the Daniel Defense designed bolt group and a special low- game hunters in mind— Ambush .308. 2007 include: friction coating that ensures the gun meaning they were more Those who are familiar with the like to add vertical grips and lights and 614,933 Othan a black gun dressed in camou- will run hassle-free. This gas-operated Daniel Defense line of firearms will bipods and so forth, you have lots and by Daniel Defense guns and the Am- flage. One of the chief players among semiauto comes with an 18-inch cold- Male/Female (%) note the Ambush .308 is a close relative lots of space to do so. bush is the patented, proprietary bar- the AR companies that focused on the hammer-forged barrel with a 1:11 rate of the company’s DD5V1 7.62 AR-10 ri- The barrel is tipped with Daniel rel bolt-up system that uses four large sporting aspect of the modern sport- twist, ideal for a wide range of hunting- fle. That’s not a bad thing, for the DD5 Defense’s Superior Suppression Device hex head bolts and a flange to secure ing rifle was Ambush, the sporting weight .308 loads. has been a successful gun for Daniel Extended, which cuts back on flash, the barrel to the upper—a system that’s division of Daniel Defense. Daniel The gun’s pipe is surrounded by a Defense, and the Ambush .308 isn’t and the barrel is threaded 5/8x24, so lighter and stronger than the more tra- • Defense wiped the slate clean on its 15-inch free-floating handguard with Three media were better than two, and two media were better completely “new” per se but rather the you can add anything to the muzzle ditional barrel nut design, according to Ambush guns last year and reset the rail space on top and KeyMod capabil- DD5’s outdoorsy cousin. you desire. A Geissele Super Semi- Thomas Carlson, director of Marketing ity. The aluminum handguard itself is The Ambush .308 has a newly Automatic trigger, a two-stage design Communications. 86/14 rather trim and comfortable to hold with light take-up, is located within an The upper is made from forged JANUARY/FEBRUARY 2017 Median Age even without gloved hands, but if you’d oversize, rounded guard. 22 RIFLESHOOTERMAG.COM 7075-T6, and the controls are fully One of the unique features shared ambidextrous. The stock and pistol RISP-170200-DAN[1].indd 22-23 than one in generating results. grip are Daniel Defense’s own design, JANUARY/FEBRUARY 2017 23 RIFLESHOOTERMAG.COM • The combination of TV and magazines provided more response Average Household Income 46.3 11/7/16 9:34 AM (versus TV alone) than did TV plus online. $91,100 >> MIGHTY MITES: THE SUPER- COOL .17s << • Print was the most effective in driving online traffic — and LONG -RANGE that traffic increased considerably when URLs were included HAWKEYE RUGER’S VERSATILE, CAPABLE RIFLE Shooting and the American Consumer in advertising and marketing messages. CAN GO THE SIG’S DISTANCE TREAD AN AR-15 THAT’S * BIG ON FEATURES & LOW ON PRICE .300 PRC While mainstream marketers often misrepresent the HOW DOES HORNADY’S NEW ROUND STACK UP? WIN.’S TWINS shooting enthusiast and the media that serves them Cumulative Effects of Different Media A LOOK AT THE .264 AND .338 WINCHESTER MAGS. • FEDERAL BERGER as niche, or as having undesirable connotations, the + HYBRID HUNTER AMMO Combinations • SAVAGE MSR LONG RANGE Pre/Post Point Change (Index vs. TV Alone) reality is that these consumers represent a powerful Aidedand Awareness Br and deep cross-section of American consumers. Key Advertising Awareness facts about this influential market include: • 43% of U.S. households own firearms, representing over 200 224 230 million guns. 218 LANDS & GROOVES LANDS & GROOVES became clear that the bullet’s design standard. This is due to the added mass creates massive internal shock, and the of the matrix tip. All of the bullets ex- 175 heart and lungs were badly damaged. cept the .243 and .30-30 have a ballistic When I recovered the bullet from the coefficient greater than.400. The .270 • 20 million individuals take part in competitive shooting in the whitetail’s off-side, I found that it had load I used leaves the muzzle at 3,060 remained intact—the copper jacket fps, and with its .464 BC it will still peeling back perfectly and the lead retain more than 1,500 ft.-lbs. of energy 149 core expanding to roughly twice its past 400 yards. When zeroed at 200 original diameter. yards, it drops only 24 inches at 400. Later in the week, I took a doe at 264 BXR cases are nickel-plated, and United States — and the 2016 Summer Olympics featured 15 yards, and the bullet passed through there were no issues with feeding, the shoulder and exited. The entry extraction or ejection. 145 wound was small and the exit wound In addition to the BXR, Browning is was only slightly larger with heavy also launching a BXC (Browning Con- internal shock, and the doe dropped trolled Expansion) line of ammunition within 20 yards. that features bonded bullets with a different shooting events for both men and women. Other hunters on the trip experi- brass Terminal Tip for slower expan- 100 enced similar results. In total, I exam- sion and deep pentration on larger, ined 10 deer and one 200-pound feral heavier game like elk and moose. hog that had been hit with this bullet This particular line wasn’t yet ready at ranges from 50 to 264 yards, and the when I was on the Oklahoma hunt 100 recovered bullets were uniform, with last year, but initial plans were to offer the jacket and core remaining intact. the following loads—all with boattail • Over 1.4 million Americans used firearms in their line of work None of the animals hit with the bullet bullets. made it more than 50 yards after initial • .270 Win.—145 grains, 2,960 fps, 2,820 impact.
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