Lori Greiner Net Worth
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Makerbot Success Stories: Accelerated Growth at Scrub Daddy, Inc
MakerBot Success Stories: Accelerated Growth at Scrub Daddy, Inc. Becoming an Everyday Brand in Your World with MakerBot The Early Success of Scrub Daddy Entrepreneur Aaron Krause invented the most successful product to ever appear on the reality TV show Shark Tank. The Scrub Daddy is a smiley-faced cleaning sponge made of a high-tech polymer that can change its scrubbing texture with your water temperature. In warm water, it’s soft and compressible and in cold water, it’s firmer for scrubbing. Since that episode aired on October 25, 2012, Scrub Daddy has grown to more than $75 million in retail sales. Challenge As the CEO, Krause has plans to make the Scrub Daddy and his company Scrub Daddy, Inc. a household name that can compete with major cleaning brands. The company already has the backing of celebrity inventor and Shark Tank judge Lori Greiner. Scrub Daddy has also already inked partnerships with retail chains like Walmart, ShopRite, Staples, and Bed, Bath, and Beyond; however, it must continue to aggressively expand product lines. In order to efficiently expand, Scrub Daddy needed a solution that could accelerate innovation and allow for easy, fast, cost-effective product design. Solution In 2013, a year after being founded, Scrub Daddy started experimenting with 3D printing by outsourcing new designs and concepts to 3D print shops. It couldn’t afford to invest in new injection molds to prototype every idea. As Krause says, “By 2014 we were outsourcing this service all the time and began looking for internal options. Finally in 2015 after much research we purchased our own MakerBot.” The MakerBot Replicator® Desktop 3D Printer operates today in the Engineering and Research and Development Department at the company’s corporate headquarters in Folcroft, Pennsylvania. -
Meet the Predators
volume 5 issue 9/2016 MEET THE PREDATORS THE BRANDING PRACTICES BEHIND DRAGONS’ DEN, SHARK TANK AND HÖHLE DER LÖWEN Sabine Baumann Jade University Department of Management, Information, Technology Friedrich-Paffrath-Str. 101 26389 Wilhelmshaven Germany [email protected] Ulrike Rohn Tallinn University Baltic, Film, Media, Arts and Communication School (BFM) Centre of Excellence in Media Innovation and Digital Culture (MEDIT) Narva mnt 27, 10120 Tallinn Estonia [email protected] Abstract: The TV industry has traditionally relied on advertising and subscription fees for revenue. Recently, brand extensions and co-branding strategies have been rediscovered as income sources. A prominent example of such a strategy is the TV format Dragons’ Den, which has been locally produced in many different countries. We use this intriguing case to explore the extensive and intricate co-branding relationships and brand extensions in the business-to-consumer and the business-to-business settings of TV companies. Our paper analyses global adaptations and cultural branding of Dragons’Den; in particular, brand extensions and co-branding strategies. Keywords: business practices, international TV formats, co-branding, brand extensions, cultural branding, finance, localisation, celebrity entrepreneur In times of ever-increasing information and entertainment choice across a growing number of media platforms, being noticed by audiences is increasingly important and difficult. Being able to offer a brand that adds emotional and value-driven attributes to a media product helps advertisers attract audiences and stand out from the mass of media products offered.1 Furthermore, having a recognizable brand among one’s product portfolio may help to garner advertising revenues from export or licensing agreements.2 1 Sabine Baumann, ‘Media Branding from an Organizational and Management-Centered Perspective’, in Gabriele Siegert et al., eds., Handbook of Media Branding, 2015, pp. -
Lori's Shark Tank Preview
Parade.com 09-15-2017 SEPTEMBER 15, 2017 – 5:00 AM Lambeth Hochwald Lori’s Shark Tank Preview Lori Greiner may swim with the great whites on ABC’s popular Shark Tank, but the aptly named Queen of QVC is a passionate champion for anyone with a smart concept or product, what she calls a “hero,” not a “zero.” In fact, she has a reputation for being the warm-blooded shark on the three-time Emmy- winning reality TV show that next month kicks o its ninth season on a new night, Sunday, October 1, at 8 p.m. ET (then at 9 p.m. Sundays). “I think it’s because I’m kind when I say no,” Greiner says. “I know that when an entrepreneur stands before us pitching a concept, it is the biggest moment in his or her business life. It means everything and it’s an enormous risk. I get it because I was once in their shoes.” As head of her own company, For Your Ease Only, Greiner has invented more than 600 products and procured over 120 patents. Known as a very hands-on shark, her Shark Tank deals Scrub Daddy (a line of sponges), the Simply Fit Board (an exercise tool) and the Sleep Styler hair rollers are three of the biggest Shark Tank hits to date. They’ve racked up more than $300 million in retail sales. Left to right: Richard Branson, Sara Blakely and Alex Rodriguez (Mike Coppola/Getty Images for Tribeca Film Festival; Cindy Ord/Getty Images for Cosmopolitan; Jamie McCarthy/Getty Images) We’ll have five new guest sharks, including Virgin America founder Richard Branson, former Yankee Alex Rodriguez and Sara Blakely, creator and founder of Spanx. -
Women in the Shark Tank: Entrepreneurship and Feminism in a Neoliberal Age
34.1 Columbia Journal of Gender and Law 75 WOMEN IN THE SHARK TANK: ENTREPRENEURSHIP AND FEMINISM IN A NEOLIBERAL AGE HILA KEREN* TABLE OF CONTENTS Introduction............................................................................................75 I. Defeating Gender Inequality.....................................................79 A. Post-Feminism......................................................................81 B. Neoliberal Feminism............................................................86 II. Perpetuating Gender Inequality...............................................92 A. Underrepresentation and Underinvestment.....................92 B. Sexism....................................................................................94 C. Second Class (Again)...........................................................97 III. Legal Feminism in Entrepreneurial Times...........................103 A. Harm to Female Entrepreneurs.......................................104 B. Harm to Working Women.................................................111 C. Harm to All Women and to the Feminist Project...........116 Conclusion............................................................................................119 INTRODUCTION Shark Tank is the American version of a reality television format featuring entrepreneurs pitching their business ideas in order to secure investment from a panel of venture capitalists.1 © 2016 Keren. This is an open access article distributed under the terms of the Creative Commons Attribution License, which -
AARON KRAUSE, As Accomplished ENTREPRENEUR and INVENTOR , Is a SHARK to Follow
Beat: Business AARON KRAUSE, As Accomplished ENTREPRENEUR And INVENTOR , is a SHARK To Follow Hard work, Dedication And Imagination. PARIS - FOLCROFT - PHILADELPHIA, 27.10.2017, 07:32 Time USPA NEWS - One of the Main Questions regarding the world of Business is to know if we are facing an Inventor, an Entrepreneur, or Both. The Kernel of an Entrepreneurial Ecosystem is Innovation. Inventors create New Solutions for existing or anticipated Problems. Entrepreneurs create Economically Sustainable Businesses based on these Solutions. Both Inventors and Entrepreneurs are Essential to a Dynamic Ecosystem. One of the Main Questions regarding the world of Business is to know if we are facing an Inventor, an Entrepreneur, or Both. The Kernel of an Entrepreneurial Ecosystem is Innovation. Inventors create New Solutions for existing or anticipated Problems. Entrepreneurs create Economically Sustainable Businesses based on these Solutions. Both Inventors and Entrepreneurs are Essential to a Dynamic Ecosystem. The Free Market System is based on Creative Ideas : if you have one and know how to sell it, you'll make Money. What makes Someone interesting is the way that he/she evolves from One idea to the Next and Many More (woven with common-sense Lessons learned). The Practice of living an Idea and building a Business can be seen from the Inside Out, providing a Path for you to follow. So, being an Entrepreneur has more to do with a State of Mind than a State of Employment. And when you think of being an Entrepreneur, it doesn´t just mean starting a Company. One of the most Consistent Things we hear Entrepreneurs say is, “I have A Great Idea.“.