Discover Qiddiya

July 2019 Qiddiya is a new city, born from Vision 2030, set to become the Kingdom’s capital of Entertainment, Sports and the Arts

Qiddiya is for Saudis, and Qiddiya is a central Qiddiya is an integrated will bring together new component of the economic destination, built on an opportunities and and social transformation epic natural landscape on exposure at a scale and of and will the doorstep of format never before seen deliver the core tenets of in the Kingdom Vision 2030

Bird’s-eye view of the Qiddiya City Center overlooking the Resort Core 2 Qiddiya presents a powerful business opportunity arising from a large market demand being unfulfilled

What is the Why is Qiddiya Why partner with opportunity? special? Qiddiya?

• Large and growing demand • With the Kingdom’s • By pursuing this business from Saudis for leisure and sponsorship, Qiddiya can opportunity, Qiddiya’s partners entertainment overcome barriers to entry will generate high returns • Low supply and high barriers to and become the premier while Qiddiya can achieve its entry in the industry resulting entertainment destination for dual economic and social in a supply and demand imbalance the vast and untapped Saudi objectives market

3 Marketplace Qiddiya aims to repatriate the billions of dollars spent outside the Kingdom on leisure and entertainment

KSA residents spent $10 billion on … with KSA being one of the highest spenders leisure trips abroad … on outbound tourism

Domestic Tourism Spend as a % of GDP amount KSA residents spent on domestic $15bn tourism over 45 million trips of which ~43% Saudi Arabia 3.7% for leisure & shopping purposes High Income Countries 1.9%

Emerging Economies 1.3% International Tourism amount KSA residents spent on outbound $23bn tourism, of which $10 billion spent on trips for leisure & shopping purposes

5 In the absence of high quality leisure and entertainment offerings in KSA, Saudis are mainly accessing entertainment abroad

Top Visited Countries Outbound Trip Expenditure (2016, %) (2018, %)

While on leisure trips abroad, KSA residents spend >50% of their total expenditure on entertainment, sports, other attractions, shopping and food & beverage

Bahrain 19% Entertainment, Sports, Other Attractions 23% UAE 16% Lodging 20% 12% Shopping 15% Kuwait 10% F&B 14% Jordan 7% Travel in Destination 10% Other 36% Other 18%

6 Qiddiya has a powerful yet untapped primary market, the domestic Saudi consumer, which is ~21 million strong and fast growing

Saudi Arabia is the most populous … and is forecasted to grow at a faster rate than country in the GCC … high-income countries Total Population (2018, Millions) Forecasted Growth (2019-30,YoY,%)

Saudi Arabia 1.5% Total 33.4 mn EU average 0.1% USA 0.6%

Citizens 62% Expats 38%

7 Qiddiya naturally appeals to its primary market with two-thirds of the Saudi population under the age of 35

Saudi Arabia’s population is … compared to other high- predominantly young … income regions in the world % of Total Citizen Population under 35

of the Saudi citizen Asia Pacific Region 57% 67% population is under USA 46% the age of 35 EU 40%

Young population is the largest consumer of entertainment

of amusement “thrill” of US music of F1 spectators 80% park visitors between 46% festival-goers between 75% between the the ages of 3-34 the ages of 18-34 ages 16-44

8 The population is concentrated in 5 major regions, and 5 cities within those regions contain ~45% of Qiddiya’s primary market 4.3 mn in Riyadh Saudi Citizen Population by Saudi Citizen Population by Cities Administrative Area (2017, Millions) (2017, Millions) 45% of the Saudi 2 mn population lives in in the 5 largest cities 1 mn 1 mn 75% in Makkah in of the population 0.7 mn in Madinah lives in the top 5 regions of KSA

9 Furthermore, the Saudi population boasts a high purchasing power

KSA has a higher GDP per capita compared to high-income countries

GDP Per Capita as per PPP (2017, USD) SAR15K Average monthly Saudi Arabia 53,893 income of Saudi

USA 59,928 households which has grown by EU 42,517 ~10% since 2013

High Income Countries 47,893

10 Saudis engage in domestic travel mainly for leisure & shopping, with Riyadh being one of the top destinations for leisure tourism

Domestic Trips by Purpose Domestic Trips by Destination 90% of the domestic trips to Riyadh are for Leisure or 19.1mn 10% VFR purposes, and among Leisure & Shopping Riyadh business trips, Riyadh is the most visited city 11.8mn Visit Friends & Relatives (VFR)

11 Beyond our primary market, Qiddiya’s secondary market is the GCC, due to proximity and cultural familiarity

Qiddiya’s secondary Most visitors to KSA market, the GCC, is 4.8 mn • Kuwait 50% ~25% of the size of GCC visitors to KSA • UAE 20% its primary market Kuwait and the UAE are more affluent 5.6 mn 1.2 mn than, and as young as GCC citizens visited Riyadh the Saudi population

View from Royal Overlook into Qiddiya’s Speed Park 12 Qiddiya’s tertiary market will be international visitors from outside the region, a significant portion of which visit Riyadh

13.3 mn 10 nights SAR5,000 international visitors to KSA average stay in KSA average spend per visitor per trip 2.2mn 5 nights visited Riyadh average stay in Riyadh

90% of the international visitors to International visitors expected to be a fast growing segment as the Riyadh arrived for Business purposes establishment of a dedicated tourism visa and large-scale tourism projects in Riyadh and rest of KSA, will attract additional new visitors to Riyadh

13 Qiddiya’s customer strategy is underpinned by three distinct customer behaviors

Residents in KSA & Beyond Casual Customer Customers living within a one-hour drive of Qiddiya Riyadh Residents represent by far the biggest single source market

Qiddiya Residents Destination Customer Stems from outside the immediate regional boundary of Qiddiya and is characterized by visits that are less frequent, but longer in duration

Resident Customer Lives full time within the Qiddiya boundaries and might also be professionally linked to the project as an employee of a business

14 Our offering Qiddiya will offer a broad portfolio of experiences expressed in five cornerstones, in direct response to identified customers

The overall portfolio of Qiddiya is organized by ideas expressed as our cornerstones, which guide the design of products and services targeted to Qiddiya’s customers and development of experiences we believe to be most attractive to them

Parks & Sports & Motion & Art & Nature & Attractions Wellness Mobility Culture Environment

Real Estate & Community Services

16 Parks & Attractions

Parks and Attractions are the “tentpoles” dedicated to Entertainment as its central purpose. These components most visibly create market perception for Qiddiya and satisfy the desire to capture indelible lifelong memories and build emotional connections with loved ones

Why Who What

Parks and Attractions are • Families with children Key Facilities: • The “Edge of the World” (cultural the “tentpoles” dedicated to The world’s largest Six Flags and educational content) • Males and females • Entertainment as its central thematically geared around thrills aged 16 – 30 purpose. These components most and excitement • The Atrium – A unique collection visibly create market perception for of gravity-defying experiences Qiddiya and satisfy the desire to • The world’s best Waterpark featuring culturally tuned • A Retail, Dining and Entertainment capture indelible lifelong memories district serving as the hub of and build emotional connections programs and components in an immersive environment the resort, offering specialty with loved ones experiences not readily found • A “speed-park” which establishes in the market Qiddiya as the motorsports capital of the world

17 Sports & Wellness

The gateway to accessing health and character-building attributes through participation in sports

Why Who What

With a portfolio of best-in-class • Children aged 6 - 12 World-class Venues and • Racket Center venues, Qiddiya will present Specialized Facilities: • Teenagers • Sports Park (Outdoor Pitches) sports as entertainment, promote • Stadium (20,000 Seats) Kids Sports Center the education, training and Males and females • • • Arena (18,000 Seats) advancement of athletes, host aged 18 - 35 • Sports Academy competitions and events, and • Multi-sports Hall (5,000 Seats) establish the infrastructure to allow • Golf • Sports Hub (Velodrome) (5,000 sports activities to become a key Programs that inspire: ingredient in an active lifestyle Seats) Programs aimed at developing • Aquatic Center (3,000 Seats) professional athletes, educating • Ice Rink (3,000 Seats) future sports industry professionals, • Female Sports Center providing youth sports training, encouraging women in sports, etc.

18 Motion & Mobility

The gateway to the science & technology associated with people in motion expressed through unparalleled collection of facilities that position Qiddiya as the motorsports capital of the world

Why Who What

Present adrenaline-fueled • Males aged 22 – 35 World-class Facilities: Programs that inspire: experiences in areas that are • Corporate customers • Multi-use track for racing, Programs that provide unique and highly appealing to the Saudi training and driving experiences exciting driving and passenger population and induce a range of experiences, calendar filling Off-road Facilities small and medium enterprises • motorsports events such as necessary to support and • Spectator Facilities professional racing championships, contribute to a system that relies car shows, etc. and practical and on innovation and experimentation • Karting Facilities performance driver education to continually advance the achievement of peak performance • Light Industrial Real Estate • Brand Centers • Technology Incubator

19 Arts & Culture

Provide access to facilities and audiences in order to catalyze the development of artists and art in its many forms. Provide programmatic offerings that will ultimately activate the City Center and contribute to the personality of the City

Why Who What

Provide access to facilities and • Males and females aged 30+ World-class Facilities: Programs that inspire: audiences in order to catalyze • Indoor venues: • Programs that provide world- class the development of artists and – The Arts Complex trainings and career-support for art in its many forms. Provide young artists, develop arts programmatic offerings that – The Performing Arts Center education for creative industry will ultimately activate the City professionals, encourage Center and contribute to the • Outdoor venues: entrepreneurship in the fields of personality of the City – The Festival Grounds fashion and product design and develop arts festivals to enrich the – Other smaller scale or more national arts scene ad-hoc venues such as courtyards and plazas

20 Nature & Environment

Create captivating natural encounters within our unique desert environment and highlight and enhance the appreciation of these natural assets and strengthen our commitment to the stewardship and sustainability of this ecosystem

Why Who What

Through experiential encounters • Families with children Key Facilities: • Facilities designed for more with nature, Qiddiya will enhance • Ultra-luxury safari lodge adventurous sports such as • Males and females the recognition of our connection ziplining, mountaineering, aged 16 – 35 to the natural systems we depend • Amenitized camping resort abseiling and rock climbing on, and amplify our responsibility • Animal/ nature encounters facility that take advantage of unique to protect and preserve what has characteristics of the site always been integral to Saudis • Open spaces to encourage active engagement like hiking and biking

21 Real Estate

The gateway to creating a 24/7 fully integrated entertainment destination for the enjoyment of all

Hospitality Retail Residential Commercial/ Portfolio Portfolio Portfolio Industrial

Key products: Key products: Key Products: Key Products: • Speed Park Hotel • Specialty retail as core to the • “For-sale” residential such as • The “Creative Village” (250 keys, 5-star) resort Villas, Multi-family apartments (work and office environment and Istirahas • Golf Resort & Spa in a campus-like format meant • Outlet/ value retail as an outdoor to respond to the desires of (225 keys, 5-star) “For-rent” residential such destination that is unique to the • people who work in the creative as Mixed-use multi-family • Water Park Resort local market industries that are aligned with residential, Multi-family complex (400 keys, 4-star) the central purpose of Qiddiya) • Service and convenience retail and Istirahas • Resort Core Hotel (mainly catered to Qiddiya • Industrial real-estate (300 keys, 4-star) residents) (warehousing and logistics) • City Center Hotel (250 keys, 4-star)

22 Qiddiya’s epic site sits on the doorstep of Riyadh

Riyadh

30 mins from the heart of Riyadh (45 kms)

45 mins from the airport

Metro extension from Riyadh

23 Qiddiya’s Master Plan is carefully crafted to respect and enhance the site’s natural patterns

334 km2 103 km2 1 Eco Zone 2 Motion Zone total area planned developed area 3 City Centre 4 Resort Core 5 Golf and Residential Communities Highlights of Qiddiya’s Master Plan: 5 6 Aerodrome and Airfield • Built on an open space network 7 Future Development that is informed by the natural flow 1 8 Green Buffer of the water in order to create an unique environment unlike the surrounding areas 6 4 3 • Dispersed into several “development 5 nodes” that are attached to the open 7 2 space network, within which exist Qiddiya’s Primary access facilities that offer unique experiences to Qiddiya from 7 8 • Supported by transportation and a utility Makkah Highway network which activates these major nodes Arrival Point

24 Resort Core

The Resort Core is the home of key entertainment offerings which are part of Qiddiya’s Parks and Attractions Cornerstone that mainly targets families and friends. These breathtaking experiences will capture lifelong memories with loved ones.

D.4 C A A Six Flags Thrill Park B B Festival Grounds & Skate Park E C Fountain Lake D Hotels

D.1o Speed Park Hotel (250 keys, 5-star) D.2 I D.3 H D.2o Water Park Hotel (400 keys, 4-star)

D.3o Resort Hotel (300 keys, 4-star)

D.4o Resort Hotel Phase 2

F D.1 E Water Park G F Theme Park (future development)

G Speed Park (Formula 1 Track) H Guest Parking Structures I Retail, Dining & Entertainment (RD&E)

25 View ofResort Festival Core Grounds amenities and Resort Core from the Atrium 26 City Centre K

A vibrant mixed-use village dedicated to Sports, Entertainment and the Arts

H

A Sports Precinct F

A.1 G o Stadium (20,000 Seats) I

A.2o Arena (18,000 Seats) J

A.3 o Multi-sports Hall (5,000 Seats) E F A.4o Sports Hub (Velodrome) (5,000 Seats)

A.5o Aquatic Center (3,000 Seats) C A.7 D A.6o Female Sports Center A.1 A.6 A.7o Kids Sports Center A.3 B Green Spine B C Sports and Schools A.4 D Transport Hub

E High Street A.2 A.5

F Mixed-use

G Performing Art Centre

H Atrium

I Creative Village Workplace

J Outlet Mall

K Grand Mosque

27 Aerial view of the Performing Arts Center and the cliff side plaza Cliff sideResort stadium Core overlooking amenities Resort Core 29 Motion Core

The Motion Core contains a wide range of adrenaline-fueled experiences that are highly appealing to the Saudi population. It will be the ultimate playground for high-performance driving

Key facts • Situated to the south of the Resort Core • Located within the view shed of the City Centre’s southern cliff side villas • Includes a private club with exclusive track access, a club house and luxury villas • Connected by a tunnel through the mountain to the Resort Core’s Speed Park Motion Zone

Attractions • Motorsports Experiences • Motorsport Business Park • Private Race Resort

30 DramaticResort view fromCore Royal amenities Overlook into Speed Park 31 Eco Zone

This area of the site focuses on active and passive encounters with the natural environment. The Eco Zone provides recreational and educational activities, fostering a greater appreciation and stewardship of Qiddiya’s unique desert ecosystem

Key facts • Situated immediately to the northwest of the Resort Core • Located within the view shed of the City Centre’s northern cliff side villas • Extends eastward all the way towards Eco Zone the iconic Dhurma Peak

Attractions • Mountain biking • Ziplining • Hiking • Abseiling • Animal Encounters • Camping • Climbing • Luxury Tent Safari • Golf • Eco Lodge Resort

32 Eco Zone amenities 33 Qiddiya will also include critical and value-adding infrastructure elements which will enhance connectivity

Land Infrastructure Social Infrastructure • Innovative and sophisticated • Community mosques across the infrastructure network including: city including a Grand Mosque – transportation network in the city center – utility network • 40-bed general hospital – walkways and bikeways • Schools for Qiddiya residents – public realm • Civil defense and safety facilities

34 Doing business with Qiddiya Qiddiya is built with two primary entities, to distinguish and align the motivations of “for-profit” and “social benefit” components of the project

For-profit Entity Not-for-profit Entity

Board of Directors Board of Trustees

Qiddiya Investment Company (QIC)

Qiddiya Development Qiddiya Operating Qiddiya Foundation (QF) Company (QDC) Company (QOC)

QIC is a JSC that contains all the “for-profit” investments and QF is an independent entity, established by Royal Order, to be formed as is independent from any “not-for-profit” activities. Presently, “not-for-profit”, whose purpose is to develop, secure funding for, and PIF is the 100% shareholder of the company. provide executive management of, the social programs in Qiddiya

QDC is an LLC that manages the design, development, documentation, construction and delivery of physical assets QOC is an LLC that provides operating, asset management or other property management services for the owners of various businesses or not-for-profit programs

36 Financial participation with Qiddiya, a powerful and strategic sponsor, will be possible in three ways

1 Entity Level Ownership 3 Joint Venture 3 Direct Ownership

Investor Investor Investor QIC Investor QIC Investor Asset sale/ lease

QIC SPV SPV

SPV SPV SPV

Multiple external investors can External investors can participate at the SPV External investors can acquire ownership participate alongside PIF in ownership of level through a joint venture with QIC by of an asset/SPV, in adherence to ongoing the consolidated holding company that purchasing between 1% and 99% equity in obligations linked the Master Community owns a portfolio of SPVs the specific asset/SPV Charter, through sale or lease from QIC

37 Qiddiya’s first phase of development is advancing towards a late 2022 Grand Opening

2017 - 2022 Build distinct anchor attractions and offerings Plan, design and construct infrastructure and anchor Phase 1 attractions while creating project identity and awareness. Phase 2 Phase 3

2017 2018 2019 2020 2021 2022 2023 – 2025 2026 – 2030

Qiddiya Announced Expanding Offerings & Design & Growing Capacity Planning

Construction & Strategic Partnerships

Testing & Grand Opening

38 Recap

A unique set of Today, Saudis spend Born from Vision 2030, Backed by a strategic Given its dual circumstances has given several billions of with strong sponsor, PIF, Qiddiya is economic and rise to a powerful dollars on sponsorship from the a one-of-its-kind social objectives, business opportunity entertainment Kingdom’s leadership, integrated city in a Qiddiya has built an to cater to the demand abroad given the Qiddiya is a premier location that is ideal, appropriate for leisure and lack of high product response to accessible and unique, delivery entertainment within quality offerings tap a fast growing and that will develop and mechanism to the Kingdom and enable locally motivated customer offer a broad portfolio capture this its economic and base of ~21 million of innovative and opportunity social advancement Saudis inspiring facilities Qiddiya requires and programs across partners and Entertainment, Sports collaborators and the Arts

39 Onward