Last Updated: 25/05/2018 - Final
Ward Profile
Ainsdale
Councillor Tony Brough
Councillor Terry Jones
Councillor Lynne Thompson
Released: October 2017
Collated by Gemma Monaghan Commissioning Support & Business Intelligence Service Data, Insight, Business Intelligence, & Performance
Last Updated: 25/05/2018 - Final
Document Control
Issue/Amendment Record
Version Date of Issue Reason for Issue
V1 21/09/2017 Initial Full Draft
V2 04/10/2017 Final
V3 25/05/2018 Change of councillor
Document Ownership
Role Name/Title
Author Gemma Monaghan
Release Wayne Leatherbarrow Authority Service Manager – Performance & intelligence.
Distribution Cabinet Council Chief Executive SLB Public
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Primary Settings ...... 20 Contents Key Stage 1 (KS1) ...... 20 Key Stage 2 (KS2) ...... 21 Highlights ...... 4 Secondary School Settings ...... 21 Sefton Comparative Position ...... 5 Key Stage 4 (KS4) ...... 21 National Comparative Position ...... 5 Not in Employment Education or Training (NEET) ...... 22 LCR Comparative Position ...... 6 Community Safety ...... 23 North West Comparative Position ...... 6 Crime ...... 23 Overview ...... 7 Anti-social Behaviour (ASB) ...... 23 Implications for Service Delivery ...... 7 Index of Multiple Deprivation – Crime ...... 24 Demographics ...... 8 Deliberate Fires ...... 24 2015 Ward Population Distribution by Age Band & Health ...... 25 Gender ...... 9 Hospital Admissions ...... 25 2015 Ward Population Distribution Comparisons...... 9 Index of Multiple Deprivation – Health & Disability .... 27 Population Change by Core Age Groups ...... 9 2011 Census Flows – Migration ...... 28 NINo Registrations 2012-2016 ...... 9 2011 Census Flows – Travel to Work ...... 29 Service Demand ...... 9 Service Demand & Delivery in Ward ...... 30 Deprivation ...... 10 Children’s Social Care ...... 30 Children in Low Income Families (2014) ...... 10 Early Help ...... 30 Overall IMD Score by LSOA (2015) ...... 11 Factors at Assessment – Domestic Violence / Substance IDAOPI Score by LSOA (2015) ...... 11 Misuse ...... 30 IDACI Score by LSOA (2015) ...... 11 Children Centres ...... 30 Housing & Households ...... 12 YOT (Youth Offending Team) ...... 30 Household Composition ...... 12 Adult Social Care - Personal Care at Home ...... 31 Time Void / Vacant ...... 13 Adult Social Care - Long Term Residential and Nursing New Build Bedroom Types ...... 13 Homes ...... 31 Average House Prices ...... 13 Adult Social Care - Contacts...... 31 Barriers to Housing & Services IMD Score by LSOA Libraries ...... 32 (2015) ...... 14 Domestic Waste Collection ...... 32 Economy & Business ...... 15 Calls for Service – Environmental Issues ...... 32 Economically Active ...... 15 MOSAIC Profile ...... 33 Economically Inactive ...... 15 Overview ...... 33 Unemployed ...... 15 Generic MOSAIC Characteristics ...... 34 Index of Multiple Deprivation - Employment ...... 15 Notes on Data & Methodology ...... 36 Benefits & Support ...... 16 Acronyms and Abbreviations ...... 38 Benefit Claimants ...... 17 Sources ...... 39 Job Seekers Allowance ...... 17 Universal Credit ...... 17 Housing Benefit ...... 17 Council Tax Reduction ...... 17 Emergency Limited Assistance Scheme (ELAS) Applications...... 18 Education ...... 19 Nursery Settings ...... 19 Early Years Foundation Stage ...... 19
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Highlights
Life Expectancy Free School Meals
81 88 78 83 79 83 15% 18% 16%
Ainsdale Sefton England 1 Ainsdale Sefton England
Average Age at Death (2015) Proportion of children taking Free School Meals
Children on a Social Care Plan Benefits Claimants
v
38 50 11% 12% 15% Ainsdale Sefton Ainsdale Sefton England
Numbers per 1,000 of 0-17 year olds (16/17). Percent of working age population claiming benefits
Educational Attainment Emergency Limited Assistance Scheme
1% 4%
Ainsdale Sefton
Percentage of residents aged 18+ making application (16/17)
Rate of Reported Crimes
40 61 Ainsdale Sefton
Percentage of Children NOT Achieving a Good Level of Development or Attaining Standard (15/16). Numbers of crimes reported per 1,000 population (2016)
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Sefton Comparative Position National Comparative Position This table shows the relative position of the ward This table shows the relative position of the ward compared to all other wards in Sefton. Low values compared to Wards in England. Low values are to are to the left, high to the right. the left, high to the right.
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LCR Comparative Position North West Comparative Position This table shows the relative position of the ward This table shows the relative position of the ward compared to all other wards in the Liverpool City compared to Wards across the Northwest. Low Region (LCR). Low values are to the left, high to values are to the left, high to the right. the right.
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Overview Implications for Service Delivery Sefton is a metropolitan borough of Merseyside, Due to the demographic makeup, the overall lower England and its local authority is Sefton Council. yet increasing deprivation and average to better Sefton was formed, following the Local health seen across the ward, demands on services Government Act 1972, on 1 April 1974. in the ward should be lower than compared to other wards and Sefton as a whole; however these Ainsdale is one of the 22 wards that make up may increase in the foreseeable future due to an Sefton Metropolitan Borough Council. It is located aging population and increases in overall in the North of the borough and covers part of the deprivation seen. Key service demands could Ainsdale and Woodvale areas. Ainsdale is include: bordered by the River Mersey to the West, Dukes and Birkdale wards to the North, West Lancashire ▪ Demand on services relating to older people Borough Council to the East and Harington ward including adult social care and health services to the South. may be higher than average in Ainsdale due to the aging population seen in the ward In the ward there are: ▪ There are small pockets of higher level Five Primary Schools deprivation of all types in the ward coupled One Secondary School with increased levels of certain type could lead Two General Practitioner (GP) Surgeries (as to the requirement for more services than of 2014) compared to most residents across the borough. ▪ Higher levels of lone person households for those aged 65 and over in the area, may lead to loneliness and seclusion issues which can have an impact on resident’s health and wellbeing and create a demand on services such as adult social care and support charities.
▪ Budgets cuts seen by both Merseyside Police and Merseyside Fire and Rescue coupled with the increases in rates deliberate fire incidents within the ward may result in increases in demand and therefor increasing level of direct costs. Associated with these issues are also indirect costs including lowered levels of community satisfaction and wellbeing; and reduced attractiveness to encourage businesses and job creators to locate in the area.
▪ There are overall lower than average levels of reliance on benefits in the ward, yet changes made in the Welfare Reform Act may see increased levels of vulnerable households and widening in inequalities in households, leading to demands on services such as Food Banks, Emergency Limited Assistance Scheme, Housing Benefits, and Homeless Services.
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Demographics Asian, or Minority Ethnic background. The England average is approximately 15%. The latest 2015 population estimates indicate Identification of international migration trends there are approximately 12,600 people living in between the decennial Censuses is difficult as Ainsdale. accurate data covering the whole population is Overall the people of the ward tend to be older not available. However, the National Insurance than the Sefton, Liverpool City Region, the North Number (NINo) registrations of adult overseas West and England averages. With 31% of the nationals entering the UK can be used to create a population being aged 65 and over compared to picture of economically active migration (see 23% across the Borough and 18% across Liverpool methodology section for interpretation of this City Region and England, 4% of Ainsdale residents data). being aged 85 and over, compared to just 2% in There have been a total of approximately 39 NINo the City Region and England. registrations made within Ainsdale by overseas The higher than average older person population nationals between July 2012 and June 2016. found within the ward, may mean that there will Assuming none of those applicants moved out of be increased demand for services specifically from the ward during the period this equates to 6 per adults social care, GP and health services along 1,000 16 to 65 year olds living in the ward. This is with other sources of support. considerably lower than the rate seen across Sefton as a whole (21 per 1,000) Liverpool City 55% of the population are of “working age” (16 – Region (36), the North West (43), and rate seen 65) lower than that seen across the borough across England (77). (62%); meaning demand for jobs or benefit support in the area would be lower to that of the 64% of the overseas national registrations within borough as a whole. Ainsdale during the period were from European countries. Spain made up the highest country for The overall population registrations from European countries in the ward in the ward has seen a (24%) 2% increase, over the last decade compared The number of European registrations in Ainsdale to a 1% increase seen has been sporadic across the time period (July in Sefton. With those 2012 to June 2016) with only two quarters seeing aged 65 and over registrations. increasing by 21% (with residents aged 85 and over have showing an increase of 48%). These increases may lead to greater demand being put on services required by older people including adult social care in the near future. In the last Census (2011) 96% of the population was born in the United Kingdom. With 2% of the ward population having an ethnicity recorded as Mixed Heritage, Black,
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2015 Ward Population Distribution by Age Band & NINo Registrations 2012-2016 Gender Ward Rate per 1,000 population Aged 16 - 65 Count Ward Sefton LCR NW England European Union NINo 25 3.7 18.6 26.7 30.3 57.0 Rest of the World NINo 14 2.1 2.7 9.3 12.7 20.0 All Overseas NINo 39 5.7 21.3 36.1 43.1 77.1
Service Demand Approximately 4% of Ainsdale residents aged 65 and over received some form of long term care from Sefton’s Adult Social Care during the 2016/17 financial year. Approximately 4% of the 0 – 17 year old population within the ward were known to Sefton Children’s Social care and on some form of plan (Children in Need, Child Protection or Looked After Children) at some point between April 2016 and March 2017. Approximately 5% of the 0 – 18 year old population within the ward were known to Sefton’s Early Help service at some point between
April 2016 and March 2017. 2015 Ward Population Distribution Comparisons
Ainsdale Percentage Count Ward Sefton LCR England Total 12,595 - - - - Males 5,926 47% 48% 49% 49% Females 6,669 53% 52% 51% 51% Aged 0-17 2,237 18% 19% 20% 21% Aged 0-19 2,489 20% 22% 23% 24% Aged 16-65 6,956 55% 62% 65% 64% Aged 18 - 64 6,501 52% 58% 61% 61% Aged 55 - 65 1,927 15% 15% 13% 12% Aged 65+ 3,857 31% 23% 18% 18% Aged 85+ 475 4% 3% 2% 2% Population Change by Core Age Groups
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Deprivation However, only one of the LSOAs has shown increases in levels of income deprivation affecting Deprivation within Ainsdale is varied, with some older people between 2010 and 2015 suggesting residents living in some of the least deprived an improvement in overall older people incomes areas within England compared to others in the over the period possibly as a result of the most deprived areas. The Index of Multiple protection of Pension levels over the period. Deprivation (IMD) measures levels of deprivation The income deprivation affecting children index across seven domains. The higher the score the (IDACI) is a supplementary index to the IMD. In more affected or ‘deprived’ an area is. general the ward is populated by some of the The IMD data can be viewed at a number of lesser income deprived parents with children in different levels. The map below shows the relative the country. level of deprivation across Sefton where the areas One of the wards LSOAs are in the bottom 10% shaded are ‘Lower Level Super Output Areas’ affected areas nationally. The average IDACI (LSOA). These areas are groups of approximately score across the ward is 0.15 – again lower than 200 households - defined nationally. Sefton’s average 0.20. Three of the eight LSOAs which make up the ward Five of the LSOAs in the ward showed an increase are all within the bottom 30% of the least affected in levels of income deprivation affecting children LSOAs nationally (one of which is in the least between 2010 and 2015, suggesting an overall deprived 5% of areas). However, a further two ward deterioration in the parental income over were in the top 30% of deprived areas in England, the period. and there has been an overall increase when comparing the 2015 IMD average score to those in It is estimated that in 2014 there were some 415 2010 indicating that the level of deprivation in the dependent children (aged 0-19) within Ainsdale ward has increased over the last 5 years. living in low income families. This equates to However, the average score across the ward is approximately 19% of all children in the ward. 16.4 compared to an average of 26.1 across This is an increase when compared to 2010 (16%). Sefton as a whole. Children in Low Income Families (2014) The income deprivation affecting older people index (IDAOPI) is a supplementary index to the IMD. In general the ward is populated by less income deprived older people, yet there are pockets of older people who are living in some of the most affected areas across England.
Of the wards eight LSOAs one was within the top 10% affected areas nationally, in comparison there were three in the bottom 10%. The average IDAOPI score across the ward is 0.15 – lower than the Sefton 0.22 average.
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Overall IMD Score by LSOA (2015) IDACI Score by LSOA (2015)
IDAOPI Score by LSOA (2015) Overall Ainsdale has a lower than average level of all deprivation types, however, there are small pockets of residents within the ward who are worse off than others. In general the lower levels of deprivation goes hand in hand with low levels of demands for services covering all ages including children’s and adult’s social care, benefits (including out of work and housing), ‘Sefton Turnaround’ Programme, and early help, intervention, and prevention, however, the increase in deprivations and those residents living in the small pockets may need more services.
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Housing & Households NW 15%, and England 17%). In most respects the housing make-up of the ward ▪ 9% of households over 65 had a tenure reflects its population of predominantly settled category of local authority or social land-lord households with middle aged to older people. rented (Sefton was 14%, LCR 19%, NW 21%, and England 19%), with a further 2% residing In the 2011 Census: in privately rented properties (Sefton was 5%, LCR 4%, NW 5%, and England 4%). Meaning 29% of households were occupied by just one ▪ 11% of households over 65 were rented person (Sefton was 32%, LCR 34%, NW 32%, properties (compared to 19% in Sefton), this and England 30%). will lead to lower demands for funding should ▪ 19% of households were occupied by these residents move into long term someone aged 65+ living alone higher than residential or nursing facilities as they will not the Borough slightly higher than compared to have any property equity to fund their stays. the local and national averages. (Sefton was ▪ 19% of households within Ainsdale do not 16%, LCR 13%, NW 13%, and England 12%). have access to a car or van; this is much lower Indicating that demands on adult services or than the comparison areas, Sefton with 28%, charities would be higher than that of the LCR with 34%, NW with 28% and England at borough as a whole with demand likely to 26%. 36% of the households in the ward have increase due to the aging population. access to two or more cars (Sefton 28%, LCR ▪ 10% of households were occupied by a lone 24%, NW24% and England 25%). The small parent. (Sefton was 13%, LCR 14%, NW 12%, pocket with limited access to a vehicle may and England 11%). lead to isolation issues and a reliance on public transport and possible consequential ▪ 81% of households restricted access to jobs and services. had an occupancy rating of +1 or more - an indication that the households had one or more bedrooms than ‘required’. This is considerably higher than the rates seen across the Borough (74%), City Region (73%), Northwest (72%) and England (69%). Household Composition ▪ 10% of all household The ward has a lower than average number of tenure was local long-term vacant properties; these properties authority or social land- have a higher rate of privately owned properties. lord rented lower than The ward has a lower level of Council Tax local and national rates discounts and receipt shortfalls, partly a function (Sefton was 14%, LCR of the generally lower level of single occupancy 22%, NW and England households. 18%). With 7% of Overall the ward contributes some 4% of all households being rateable dwellings in Sefton (This is slightly lower privately rented than the number of households in the ward, with properties (Sefton 13%, Ainsdale making up 5% of all households in the yet lower than LCR 16%, Borough).
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9% (482 dwellings) within the ward are deemed to New Build Bedroom Types fall into Council Tax Band A, with the majority of households within the ward falling Tax Band B (22% / 1,249). Of the 5,607 household dwellings within the ward subject to paying Council Tax 32% qualified for single occupancy discount (i.e. their Council Tax liability was reduced by 25%). This equates to nearly £654,000 in reductions for single occupancy discounts in the ward.
It is estimated that the council tax total net liability in Ainsdale was £6.9 million in 2016/17, There were 256 properties sold in Ainsdale during the period receipts were received of between January and December 2016, all bar four approximately £6.8m leaving an estimated ‘short were household dwellings. Of all the properties fall’ of approximately £93,000 across the ward sold in the ward over a third (38%) were semi- (1%). detached properties. Ainsdale has a rate of vacant and / or void 46% of all properties sold in during the year were properties of 32 per 1,000 properties. The ward’s leasehold. rate is lower than the average for the Borough (42 per 1000). Average House Prices There were a total of 174 vacant and / or void properties in the ward as of April 2016 making up 3% of all vacant and / or void properties across Sefton. 22% of the vacant and / or void stock in the ward has been vacant and / or void for over two years. 93% of the wards vacant and / or void properties are registered as being privately owned; higher than the Borough rate of 85%.
Time Void / Vacant
Ainsdale Sefton Count Rate / 1k Count Rate / 1k In general all areas of Sefton have relatively low 0-6 Months 61 11.1 2148 17.3 barriers to housing when compared nationally. 6-12 Months 51 9.2 1209 9.7 However, the 2015 Index of Deprivation relating 12-24 Months 24 4.4 740 6.0 to Housing & Services shows that Ainsdale has 24+ Months 38 6.9 1131 9.1 higher than average issues in terms of housing Total 174 31.6 5228 42.2 barriers across Sefton, there has been an overall As at March 2016 there were 11 development deterioration from 2010. sites built or in progress in Ainsdale, constituting Three of LSOAs making up the ward, are in the 141 dwellings which 30% are intended as bottom 10% of affected areas nationally, meaning ‘affordable’. that residents of the ward are living in some of the least affected areas for barriers to housing and services across England, however, overall the ward is less accessible than across Sefton (the ward has an average score of 12.5 compared to 9.7 across Sefton as a whole).
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There has been progress made in recent developments and improvement in housing stock. However, given the low levels of lone person households and the vacant and poor quality accommodation coupled with the high amount of developments already in the ward there may be limited opportunity for continued existing stock improvements especially those classed as affordable homes. Barriers to Housing & Services IMD Score by LSOA (2015)
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Economy & Business Economically Active Ainsdale Percentages As of October 2016 there were a total of 39 Count Ward Sefton LCR NW England All 5313 62.1 67.1 65.7 67.8 69.9 establishments throughout Ainsdale which hold a In employment 4767 55.8 59.1 56.2 59.6 62.1 license under the 2003 Licensing Act; these Employee: Part-time 1254 14.7 15.0 14.0 13.9 13.7 Employee: Full-time 2752 32.2 35.8 35.6 37.5 38.6 include locations which sell alcohol (shops, pubs, Self-employed 761 8.9 8.2 6.6 8.2 9.8 Unemployed 300 3.5 4.9 5.8 4.7 4.4 clubs and restaurants) along with properties Full-time student 246 2.9 3.1 3.7 3.5 3.4 serving hot food after 11pm. The ward makes up Economically Inactive 3% of all Sefton’s licensed premises lower than the Sefton average of 5%. Ainsdale Percentages Count Ward Sefton LCR NW England All 3236 37.9 32.9 34.3 32.2 30.1 Six establishments hold a license under the Retired 2135 25.0 17.3 14.7 14.8 13.7 Gambling Regulation Act 2003 in the ward as of Student 332 3.9 4.4 6.3 5.6 5.8 Looking after home or family 251 2.9 3.4 3.9 3.9 4.4 October 2016. Long-term sick or disabled 379 4.4 5.9 7.1 5.6 4.0 Other 139 1.6 1.9 2.3 2.2 2.2 Within Ainsdale there were 68 inspections carried Unemployed out of commercial properties (ranging from large Ainsdale Percentages chain stores e.g. Asda / Tesco, to the local corner Count Ward Sefton LCR NW England shop) during 2016. Age 16 to 24 74 0.9 1.4 1.7 1.4 1.2 Age 50 to 74 77 0.9 1.0 1.0 0.8 0.8 According to Experian Mosaic in 2016, 24% Never worked 31 0.4 0.7 1.0 0.8 0.7 Long-term 125 1.5 2.0 2.4 1.8 1.7 (1,361) of households within Ainsdale had an annual income of less than £15,000, lower than Index of Multiple Deprivation - Employment the rates seen across Sefton. Possibly due to the area being predominantly stable more affluent households.
The 2011 Census indicated that of the then 8,549 residents aged 16 to 74 living within Ainsdale, 62% were economically active. Of these economically active residents, 32% were employed full time; 15% employed part time; and 9% were self- employed. 38% were economically in-active; of whom 25% were retired and 4% were registered as long term sick or disabled. In total 125 (2%) had been unemployed long term, less than 1% (0.4% / 31) had never been employed. Two of the wards LSOAs are in the top 20% of areas in England for working age people who have been involuntarily excluded from the labour market, the remaining LSOAs are mid-level; all bar one of the wards LSOAs have seen a reduction in employment levels since 2010.
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Benefits & Support There were 87 Universal Credit (UC) claimants in the ward in December 2016. This will have seen Ainsdale is characterised overall by lower than an increase compared to 2015 primarily as a result average benefits-dependent population, however, of the move from a basket of different benefits to there has been an increase in socio-economic the single Universal Credit benefit from 2014 problems of overall poverty. The population which has not yet been completed. vulnerable to the vagaries of the wider economy Ainsdale has a lower rate of 18 – 64 year old UC are less likely to be vulnerable to the structural claimants than comparison areas, 1% compared to changes in benefit levels and accessibility. Sefton, LCR and NW all at 3% yet is on par with There are approximately 825 working age people England at 1%, but again caution should be used residing in the ward claiming benefits. This is 12% as the conversion rate to this single benefit will of all the working aged residents; lower than differ across areas. Sefton (15%), LCR (17%), North West (14%) and There were 145 families in the ward who were out Great Britain (15%). of work claiming Child Tax Credits (CTC) equating Figures for August 2016 to 2% of all Sefton out of work families. show the total number 1,195 families in Ainsdale are claiming child of claimants in the ward benefits (relating to 2,135 children). This is 4% of decreased by 1% (10) all families in Sefton, and 4% of all children. compared to August 2015. This is lower than In January 2017 some 642 households in Ainsdale the percentage were claiming Housing Benefit (12% of all reduction seen across households in the ward as of Census 2011). This is the Borough as a whole lower than the averages seen across the (5%). comparison areas with the borough having 18%, LCR with 22%, and NW with 18% and England as a Of working age benefit whole 17%. A vast number of these households claimants within the are Housing Association properties. Like the ward 59% are in receipt comparison areas the ward has seen a decrease in of either Employment the number of claimants when comparing January Support Allowance (ESA) 2017 to the same period in 2016. or Incapacity Benefit. This has seen a 8% Some 871 households in the ward are claiming increaser compared to Council Tax Reduction (16% of all rated the same period last households); lower than the Sefton average of year, with Sefton seeing 21%. Some 60% of these claiming households are a 2% increase Housing Association properties. As of January 2017 there Between April 2016 and March 2017 there were were 7% of residents in 94 applications to Sefton’s Emergency Limited Ainsdale claiming Job Assistance Scheme (ELAS) by residents within Seekers Allowance (JSA) Ainsdale. This makes up 1% of residents aged 18 aged between 18 and 24 and over in the ward, lower than the borough years of age. rate. The ward has seen a reduction in the number of applications made in 2016/17 The ward is slightly lower compared to the previous year similar to Sefton than the proportion of which also saw an overall reduction. Of the 18 to 24 year olds applications in the ward, 46% were approved in claiming JSA across full, with 15% being partially approved (2016/17). Sefton (9%) and LCR The ward made up just 1% of all Sefton’s (10%) the North West applicants. (11%), and England (11%).
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Trussell Trust Food Bank data for April 2015 to Universal Credit March 2016 shows that 386 Ainsdale residents were fed by a Food Bank located in Sefton, equating to 31 per 1,000 residents which is lower than the Sefton rate of just 57 per 1,000.
Benefit Claimants
Ward Percentage of Total Working Age Population Count Ward Sefton LCR NW England Total Claimants 825 12.2 14.9 16.9 13.5 11.3 Job Seekers Allowance 45 0.7 1.1 1.2 1.1 1.2 ESA & Incapacity 490 7.3 8.9 10.1 7.8 6.1 Lone Parents 50 0.7 1.1 1.4 1.1 1.0 Carers 140 2.1 2.3 2.7 2.1 1.7 Other Income Related Benefits 15 0.2 0.2 0.3 0.2 0.2 Housing Benefit Disabled 75 1.1 1.1 1.1 0.9 0.8 Bereaved 10 0.1 0.2 0.2 0.2 0.2 Key out-of-Work Benefits 600 8.9 11.4 13.0 10.3 8.6
Council Tax Reduction
Job Seekers Allowance
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Emergency Limited Assistance Scheme (ELAS) Within Ainsdale there is a lower level of reliance Applications on most forms of benefits; however the new reforms may lead to a potential reduction in Ainsdale Application Status Count Ward Sefton household income for some of the more Total Applications 94 vulnerable residents in the ward. This could have Approved 43 46% 65% an increased demand on other provisions Partially Approved 14 15% 5% including ELAS, Food Banks and homeless services. Not Approved 37 39% 30% The reduction in household income may also have a knock on effect on local businesses and landlords.
The Welfare Reform Act introduced major changes to the national benefits system. As of November 2016 the benefit cap on household income was reduced from £26,000 per annum to £20,000 per annum. This was in addition to the already implanted reforms of the ‘bedroom tax’ (a reduction in housing benefit for occupants of rented housing who have more rooms than they are deemed to require); and council tax reduction scheme (the personal capital limit has been reduced from £16,000 to £6,000 for council tax liability meaning unemployed working age people, 16-64, with less than £6,000 being liable to pay 20% of the annual council tax bill). Along with the changes in limits and accessibility the way benefits are paid is also changing. Universal Credits is being introduced as a single means-tested benefit paid to people of working age replacing JSA, ESA, IS, HB, WTC and CTC. Personal Independence Payment is replacing DLA, it is a benefit for people aged 16-64 with a long- term health condition or disability that means they have trouble getting around or need help with daily living activities. These changes in the welfare reform system are going to have varying impacts across Sefton wards.
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Education achieve a “Good Level of Development”. Higher than achievement levels seen across Given the direct correlation between deprivation Sefton (30%), and England (31%) yet on par levels it is unsurprising that overall Ainsdale has a with the North West (33%). lower to average proportion of children with special educational needs however the ▪ 10% were entitled to a free school meal attainment rates across the younger key stages (Sefton is 19%). are lower than compared to the Sefton results. ▪ 7% were subject to Special Educational Needs The poor levels of attainment across the younger (SEN) support (Sefton is 7%). key stages and average levels of specialist support Ainsdale Sefton needed for children in the ward may present Nursery Class Pupils Count % Count % particular challenges for the delivery of services Total Pupils 63 1922 and pressures on service delivery across school Females 37 59% 936 49% and educational services. The population spike Males 26 41% 986 51% seen in the demographic profile of the Borough Receiving Free School could also add to service pressures over the Meal 5 8% 180 9% medium term, and current data suggests that SEN Support 4 6% 80 4% children are being failed from the very start of English as a First their educational journey and evidence suggests Language1 63 100% 1830 95% that it is very difficult to recover from these English not as a First 1 disadvantages. Language 0 0% 86 4% Born in Great Britain2 54 86% 1692 88% Nursery Settings Born Outside Great 2 Britain 0 0% 24 1% Of the 63 students resident in Ainsdale attending 1 The Language Breakdowns may not add up to the total number of pupils as the Language a Sefton maintained Nursery setting: was either not provided, unknown or refused 2 The Country of Births may not add up to the total number of pupils as the Country was either not provided, unknown or refused ▪ 3% of all Nursery pupils in Sefton live in Ainsdale
▪ 20% of the estimated Nursery age population within the ward attend a Sefton maintained nursery (Sefton has a rate of 21%).
▪ 8% were entitled to a free school meal (Sefton is 9%).
▪ 6% were subject to Special Educational Needs (SEN) support (Sefton is 4%).
Early Years Foundation Stage Pupils with SEN & SEN Eligible for Free Of the 115 students Support (EYFS) School Meal (EYFS) residing within Ainsdale Count % Count % ward and attending a Ainsdale 8 7.0% 12 10.4% Sefton maintained Sefton 193 6.6% 549 18.8% setting with an Early LCR 1876 10.5% 3956 22.2% Years Foundation Stage NW 8067 9.0% 14562 16.3% England 60560 9.1% 93538 14.0% (EYFS) level:
▪ 36% did not
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Primary Settings Key Stage 1 (KS1) Of the 829 Sefton maintained Primary School During 2015/16 there were 114 students residing students living in the ward: within Ainsdale ward and attending a Sefton maintained setting with a KS1 level. For these ▪ 4% of all Primary pupils in Sefton live in students: Ainsdale. ▪ 52% did not achieve the expected standard in ▪ 82% of the estimated primary school age Reading, Writing, and Maths; higher than the population within the ward attend a Sefton average for Sefton at 43%. maintained primary school (Sefton has a rate of 83%). ▪ Ainsdale had lower attainment in all four subject types when compared to the Borough. ▪ 17% were entitled to a free school meal With writing being the lowest attaining (Sefton is 18%). subject of all in the ward. ▪ 8% were subject to Special Educational Needs (SEN) support (Sefton is 11%).
Ainsdale Sefton Primary School Pupils Count % Count % Total Pupils 829 19663 Females 447 54% 9601 49% Males 382 46% 10062 51% Receiving Free School Meal 142 17% 3623 18% SEN Support 67 8% 2126 11% English as a First Language1 804 97% 18729 95% English not as a First Language1 25 3% 930 5% Born in Great Britain2 733 88% 17638 90% Born Outside Great 2 Britain 19 2% 473 2% 1 The Language Breakdowns may not add up to the total number of pupils as the Language was either not provided, unknown or refused 2 The Country of Births may not add up to the total number of pupils as the Country was either not provided, unknown or refused
Pupils with SEN & Eligible for Free SEN Support (KS1) School Meal (KS1) Count % Count % Ainsdale 9 7.9% 6 5.3% Sefton 316 11.3% 63 2.3% LCR 2898 16.8% 3955 22.9% NW 13330 15.3% 15080 17.3% England 95180 14.8% 97397 15.2%
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Key Stage 2 (KS2) Secondary School Settings During 2015/16 there were 117 students residing Of the 616 Sefton maintained Secondary School within the ward and attending a Sefton students living in the ward: maintained setting, with a KS2 level. For these students: ▪ 5% of all secondary school pupils in Sefton live in Ainsdale. ▪ 54% did not achieve the expected standard in Reading, Writing, and Maths; similar to the ▪ 77% of the estimated secondary school age average for Sefton at 45%. population within the ward attend a Sefton maintained secondary school (Sefton has a When comparing the individual subjects by rate of 75%). teacher assessment, writing is the lowest achieving subject in the Ainsdale cohort, with ▪ 15% were entitled to a free school meal Reading being the highest. (Sefton is 17%).
▪ 12% were subject to Special Educational Needs (SEN) support (Sefton is 12%).
Ainsdale Sefton High School Pupils Count % Count % Total Pupils 616 99 13058 5462 Females 299 49% 6411 49% Males 317 51% 6647 51% Receiving Free School Meal 93 15% 2257 17% SEN Support 75 12% 1539 12% English as a First Language1 594 96% 12600 96% English not as a First Language1 21 3% 455 3% Born in Great Britain2 96 97% 5251 96% Born Outside Great 2 Britain 3 3% 211 4% 1 The Language Breakdowns may not add up to the total number of pupils as the Language was either not provided, unknown or refused 2 The Country of Births may not add up to the total number of pupils as the Country was either not provided, unknown or refused Please note within the table counts below four have been suppressed
Key Stage 4 (KS4) During 2015/16 there were 129 students residing within Ainsdale ward and attending a Sefton maintained setting undertaking GCSE examinations. For these students: Pupils with SEN & SEN Eligible for Free Support (KS2) School Meal (KS2) Count % Count % ▪ 28% did not achieve A* to C in English and Ainsdale 11 9.4% 16 13.7% Maths; lower than the averages for Sefton, Sefton 337 12.8% 406 15.4% LCR, the North West and England. LCR 3268 20.1% 3686 22.7% NW 14450 18.0% 14080 17.5% ▪ 76% did not achieve the English Baccalaureate, similar to Sefton, LCR, NW and England 102619 17.7% 90680 15.6% England.
▪ The students in Ainsdale had an average Attainment 8 score of 52.78 higher than the Borough, city region, region, and country.
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▪ The average Progress 8 score in the ward Not in Employment Education or Training (NEET) (0.03) again higher than the comparison There are a total of 564 people aged between 16 areas. This means that on average students is and 24 registered as Not in Employment achieving as expected. Education or Training (NEET) within Sefton, of these:
▪ 3% (17) reside within Ainsdale. ▪ Of these 24% were registered as needing support as a result of their Special Educational Needs or Disabilities (SEND). National Client Caseload Information System (NCCIS) have introduced a new measure, targeting 16 – 17 year old NEET:
▪ 65% of the NEET cohort living in the ward are aged 16 – 17.
▪ This made up 5% of the Sefton 16 – 17 year old NEET cohort.
▪ Overall, 4% of the 16 – 17 year olds residing in Ainsdale are registered as NEET, this is similar to the rate seen across Sefton, and LCR.
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Community Safety
Associated with its lower levels of socio-economic issues Ainsdale has below average levels of crime Offences Ainsdale Crimes Sefton Crimes 2016 Count Rate1 Change2 Count Rate1 Change2 and disorder compared to the Borough as a Burglary 63 5.0 -51.5% q 1829 6.7 -7.3% q Criminal whole. p p Damage 80 6.4 12.7% 2668 9.7 3.5% Crime Drugs 7 0.6 -63.2% q 987 3.6 -17.0% q Other3 45 3.6 104.5% p 1342 4.9 79.2% p There were 509 crimes reported to Merseyside Sexual 16 1.3 -30.4% q 398 1.5 4.2% p Police between January and December 2016 in Theft 132 10.5 -2.2% q 4947 18.1 -6.8% q Violence 166 13.2 38.3% p 4631 16.9 27.5% p Ainsdale ward representing 3% of all crimes that Total 509 40.4 -2.1% q 16802 61.4 6.2% p occurred within Sefton. This is 40 crimes per 1,000 1 The rate is the count per 1,000 population residing in the w ard 2 Change in direction w hen comparing 2016 counts to the same period in 2015 population - lower than the rate seen across 3 Other includes, Fraud and Robbery offences along w ith Other as stated by Sefton as a whole (61 per 1,000). Merseyside Police The numbers of crimes in the ward have seen a reduction from the previous year (2%), compared ASB Incidents Ainsdale Incidents Sefton Incidents to a 6% increase seen across the Borough. 2016 Count Rate1 Change2 Count Rate1 Change2 General Nuisance 34 2.7 21.4% p 811 3.0 42.8% p A third (33% / 166) of all reports were violent Noise 3 0.2 -80.0% q 120 0.4 -32.2% q Nuisance q q offences. Of these, 110 (66%) were classified as Neighbour 21 1.7 -58.0% 687 2.5 -35.1% common assault or actual bodily harm offences. Other3 13 1.0 85.7% p 404 1.5 -12.0% q Personal 20 1.6 122.2% p 527 1.9 64.2% p Rowdy Anti-social Behaviour (ASB) Inconsiderate q q Behaviour 115 9.1 -37.5% 4512 16.5 -9.8% There were 282 Anti-social Behaviour incidents Vehicle Nuisance 76 6.0 94.9% p 1802 6.6 7.3% p reported to Merseyside Police between January Total 282 22.4 -15.1% q 8863 32.4 -4.4% q 1 The rate is the count per 1,000 population residing in the w ard and December 2016 occurring within Ainsdale: 3% 2 Change in direction w hen comparing 2016 counts to the same period in 2015 of all Sefton incidents. The ward has a rate of 22 3 Other includes, Animal Problems, Begging / Vagrancy, Environmental Issues Firew ork Issues, Malicious Communications and Street Drinking incidents per 1,000 population – again lower than the rate seen across Sefton as a whole (32 per 1,000). There has been a 15% increase in the number of incidents occurring in the ward compared to 2015 (the average across Sefton saw a 4% reduction). 41% of the incidents within the ward were reports of Rowdy or Inconsiderate Behaviour; 40% of which were reports relating to youths.
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Birkdale Crimes Sefton Crimes Index of Multiple Deprivation – Crime Fires 2016 Count Rate1 Change2 Count Rate1 Change2 The wards LSOAs are in some of the least affected Deliberate Property Fire 2 15.5 0% u 63 23.0 -3% q areas nationally. However, levels across all of the Deliberate Secondary LSOAs in the have shown an increase in levels Fire 7 54.2 250% p 466 170.3 11% p when comparing the 2015 scores to 2010. Vehicle Fire 1 7.7 0% u 96 35.1 60% p Total 10 77.4 100% p 625 228.3 15% p 1 The rate is the count per 100,000 population residing in the w ard 2 Change in direction w hen comparing 2016 counts to the same period in 2015
The ward has low levels of crime and disorder; with a year on year reduction (except for the slight increase seen in deliberate property fires). However, Budgets cuts seen by both Merseyside Police and Merseyside Fire and Rescue, may result in increases in demand and therefor increasing level of direct costs. Associated with these issues are also indirect costs including lowered levels of community satisfaction and wellbeing; and reduced attractiveness to encourage businesses and job creators to locate in the area.
Deliberate Fires Merseyside Fire and Rescue Service (MFARS) responded to 14 deliberate fires in the ward between January and December 2016. This is only 2% of all deliberate fires across the borough. The rate of deliberate fires per 100,000 population in the ward is 111 compared to 228 across Sefton as a whole. The number of deliberate property fires in Ainsdale has increased by 100% compared to the previous year Sefton saw an increase of 15%. Deliberate secondary fires, is the most prevalent type within Ainsdale and makes up 86% of all fires. This has seen a 71% increase compared to the previous year; the Borough numbers increased (11%).
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Health Overall Ainsdale has an average to good level of health compared to the Borough with higher levels of life expectancy and generally lower levels of hospital admissions During the 2011 Census:
▪ 6% of residents were in either bad or very bad health (Sefton average was 7%).
▪ 23% had their activities limited a little or a lot by their health (Sefton average was 23%). In general Ainsdale residents have lower than Based on current age-specific mortality rates, average level of emergency hospital admissions. women in the ward could expect to live nearly Standardised Admission Ratios (SAR) for the ward two years more than the England average; with 2010/11 to 2014/15 were: men expected to also live for nearly two years more. ▪ 94 – All Causes (Sefton: 116) The fertility rate in Ainsdale (54.3) is lower than ▪ 77 – Chronic Obstructive Pulmonary Disease the Sefton rate (61.2). The rate of teenage (COPD) (Sefton: 111) conceptions for Ainsdale is not significantly different to Sefton. ▪ 92 - Coronary Heart Disease (CHD) (Sefton: 109) Of 103 reception age pupils (4 to 5 year olds) in the ward taking part in the annual National Child ▪ 79 – Hip Fractures (Sefton: 96) Measurement Programme (NCMP) 2015/16, 23% were overweight compared to 25% across Sefton. ▪ 82 - Myocardial Infarction (Sefton: 94) Of 113 Year 6 pupils (10 to 11 year olds) in ▪ 74 – Stroke (Sefton: 91) Ainsdale taking part in the annual National Child Measurement Programme ▪ 86 – Alcohol Harm (Sefton: 108) (NCMP) 2015/16, 32% were overweight ▪ 108 – Intentional Self-harm (Sefton: 95) compared to 35% across
Sefton. Hospital Admissions Between 2010/11 and 2014/15 there were a total of 101 hospital admissions for injuries in under 15 years olds across Ainsdale, a crude rate 114.1. This is lower than the rates seen across Sefton (120.2), the Liverpool City Region (114.5), and North West (136.1) yet higher than England (111.7).
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Closely linked to the lower to average levels of poor health from birth of residents of the ward the levels of other disease and mortality rates are generally also lower. For the period 2010 to 2014 Ainsdale had a Standardised Mortality Ratio (SMR) of 76, lower than Sefton at 105. The ward has a significantly better SMR than that of England, and falls within the bottom 20% of all areas in England. In relation to the occurrence of Cancer between 2010 and 2014, Ainsdale had a Standardised Incidence Ratio (SIR) of 92 with the rate for Sefton
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at 95. The ward falls within the bottom 30% of all areas nationally.
Index of Multiple Deprivation – Health & Disability The health and well-being of Ainsdale is generally Two of the eight Ainsdale LSOAs are within the similar to or better than Sefton as a whole. top 20% of affected areas nationally meaning Residents of Ainsdale tend to live longer lives in some residents of the ward are living in some of better health. Hospital admission and mortality the most health and disability deprived areas of rates are lower for adults in Ainsdale, with the England. However, overall the picture of poor exception of self-harm. Cancer incidence amongst health has improved from 2010 across the ward. Ainsdale residents is similar to the national rate. Health outcomes for children are also similar or better than Sefton as a whole. Whilst Ainsdale currently experiences better health than many of Sefton’s wards, changes to its population such as an increasing older population and rising deprivation may increase the health needs of this community. Furthermore, although affluent overall small pockets of deprivation exist within Ainsdale. There may be health inequalities affecting these neighbourhoods that are masked by overall ward statistics.
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Area Moved To Total 0to19 20to54 55Plus 2011 Census Flows – Migration Ainsdale (Internal) 122 16.0% 35 4.6% 72 9.5% 15 2.0% Sefton (Other Wards) 321 42.2% 62 8.1% 182 23.9% 77 10.1% The 2011 Census indicated that 575 people LCR (Not Sefton) 86 11.3% 19 2.5% 56 7.4% 11 1.4% immigrated into the Ainsdale ward from outside North West (Not LCR) 118 15.5% 32 4.2% 62 8.1% 24 3.2% Other 114 15.0% 30 3.9% 54 7.1% 30 3.9% of the ward when comparing current addresses to Total Emigrated From the address the previous year, with 122 moving Ainsdale Ward 639 84.0% 143 18.8% 354 46.5% 142 18.7% (excluding Internal) within the ward, totalling 697 people moving in the area. 44% of these moved from other wards within Sefton, with a further 18% coming from the other areas outside the North West. 47% of all people moving into the ward are aged between 20 and 54. In comparison 639 people have moved out of the ward, to other areas, with 42% moving to other Sefton wards, and 16% moving to other areas in the North West. 47% of the people who left the ward were aged between 20 and 54.
Area Moved From Total 0to19 20to54 55Plus Ainsdale (Internal) 122 17.5% 35 5.0% 72 10.3% 15 2.2% Sefton (Other Wards) 307 44.0% 103 14.8% 160 23.0% 44 6.3% LCR (Not Sefton) 48 6.9% 8 1.1% 32 4.6% 8 1.1% North West (Not LCR) 98 14.1% 18 2.6% 62 8.9% 18 2.6% Other 122 17.5% 19 2.7% 72 10.3% 31 4.4% Total Immigration into Ainsdale Ward 575 82.5% 148 21.2% 326 46.8% 101 14.5% (excluding Internal)
Migration out of the ward is higher than inward migration, meaning an overall reduction in the population within Ainsdale, however, the number of younger people moving into the ward outweighed those leaving meaning there may be a higher demand on services relating to this age group including nurseries, schools and children social care
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2011 Census Flows – Travel to There were 67 wards in the area with where one to nine Ainsdale residents travelling to Work. Work There were 75 wards in the area with one to nine residents travelling into Ainsdale to Work. The 2011 Census indicated that 90% (3,579) of People Traveling to working residents within Ainsdale travelled out of Total 16 - 34 35 - 49 50 Plus Ainsdale to Work the ward to their place of work. 398 (10%) Ainsdale (Internal) 389 25.2% 89 5.8% 137 8.9% 163 10.6% travelled within the ward to work. 55% of the Sefton (Other Wards) 805 52.2% 256 16.6% 287 18.6% 262 17.0% LCR (Not Sefton) 134 8.7% 51 3.3% 49 3.2% 34 2.2% people travelling out of the area travelled to other North West (Not LCR) 187 12.1% 55 3.6% 70 4.5% 62 4.0% Sefton wards with 20% travelling to from other Other 28 1.8% 13 0.8% 10 0.6% 5 0.3% Total People Travelling LCR areas. 391 people did not have a fixed 1154 74.8% 375 24.3% 416 27.0% 363 23.5% to Ainsdale for Work workplace with a further 535 people residing in the ward stating they worked from home. There were a total of 1,154 people traveling into the ward to attend their place of work from outside of the ward. 53% of these travelled from other Sefton wards with 16% travelling from other North West areas.
Ainsdale Residents Travel to Work Total 16 - 34 35 - 49 50 Plus Ainsdale (Internal) 389 9.8% 89 2.2% 137 3.5% 163 4.1% Sefton (Other Wards) 2162 54.5% 625 15.8% 749 18.9% 788 19.9% LCR (Not Sefton) 789 19.9% 217 5.5% 317 8.0% 225 5.7% North West (Not LCR) 540 13.6% 127 3.2% 220 5.5% 193 4.9% Other 88 2.2% 28 0.7% 38 1.0% 22 0.6% Total Ainsdale Residents Working 3579 90.2% 997 25.1% 1324 33.4% 1228 30.9% Outisde the Ward
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Service Demand & Delivery in the Sefton rate (22). There were a total of 53 assessments carried out in Ainsdale where Ward Domestic Violence and / or Substance Misuse was a factor comprising 4% of all assessments Children’s Social Care involving Domestic Violence and / or Substance In the ward there were 85 children aged between Misuse carried out in Sefton. 0 and 17 on a Sefton Children’s Services plan Children Centres between April 2016 and March 2017; this equates on 38 per 1,000 children residing in the ward, Between October 2015 and September 2016 lower than the Sefton rate of 50 per 1,000 there were 484 attendances at a Sefton Children children. Centre made by residents of Ainsdale, accounting for 5% of all the borough attendances, similar to There are three plan types, Children Looked After the Sefton average of 5% – CLA, Children in Need Plan – CIN and Child Protection – CP. In Ainsdale Ward during YOT (Youth Offending Team) 2016/17: In Ainsdale there were eight young people (aged between 10 and 17) on YOT interventions ▪ 12 children were subject to CLA (Sefton 631) between April 2016 and March 2017 at the start ▪ 64 children were subject to CIN Plan (Sefton of their intervention. This equated to 8 per 1,000 1,761) 10 to 17 year olds in the ward, lower than the rate seen across Sefton (10 per 1,000), totalling nine ▪ 14 children were interventions. subject to CP (Sefton Between April 2015 and March 2016 there were 648) six young people on six interventions. Early Help Sefton’s Early Help team had 123 episodes in Ainsdale for children aged between 0 and 18 during 2016/17; a rate of 52 per 1,000 of 0 – 18 year olds residing in the ward. The ward makes up 5% of all the Early Help Episodes within the Borough. The ward has a higher rate to that seen in Sefton (46 per 1,000 0 – 18 year olds).
Factors at Assessment – Domestic Violence / Substance Misuse In the ward 48 children had an assessment in which Substance Misuse or Domestic Violence was a factor for either the child or parents. This is a
rate of 22 per 1,000 (pop 0-17) lower than that of
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Adult Social Care - Personal Care at Home This equates to 55 contacts per 1,000 residents aged 18 and over – lower than Sefton as a whole During April 2016 and March 2017, 69 residents of (60 per 1,000 18+ residents). Ainsdale aged 18 or over received personal care at home; this makes up 5% of all recipients residing within the Borough, and is a rate of 16 per 1,000 Personal Care at Home residents (aged 18 and over), similar to the rate Age Bands Total Population Counts seen across the Borough (16 per 1,000 residents 18 to 64 69 42.3% 6501 10.6 aged 18 and over). 65 - 84 52 31.9% 3382 15.4 Residents aged 18 to 64 make up the highest 85 and Over 42 25.8% 475 88.4 proportion of the total recipients (42%), yet those Total 163 100.0% 10358 15.7 aged 85 and over have a higher count per 1,000 population (88). Long Resedential and Nursing Homes Adult Social Care - Long Age Bands Total Population Counts Term Residential and 18 to 64 15 16.3% 6501 2.3 Nursing Homes 65 - 84 25 27.2% 3382 7.4 85 and Over 52 56.5% 475 109.5 There were 92 people Total 92 100.0% 10358 8.9 residing in long term residential or nursing home who originally Adult Social Care Contacts resided in the ward Age Bands Count Sefton % Population Counts between April 2016 and Ainsdale 565 4.3% 10358 54.5 March 2017. Ainsdale Sefton 13113 100.0% 220506 59.5 makes up 5% of all the
long term residential / nursing home residents, who originated from within the Borough. This equates to a rate of 9 per 1,000 – slightly higher than the Sefton rate of 8 per 1,000 18+ residents. Unlike personal care at home those aged 85 and over make up the highest percentage of long term residential / nursing home residents (57%); and have the highest count per 1,000 population (110). Adult Social Care - Contacts Sefton received 565 contacts to adult social care from residents of Ainsdale during the 2016/17 financial year.
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Libraries Fly Tipping is the most prolific issue in the ward making up 26% of all calls in the ward; there has There are a total of 7,830 residents of Ainsdale been a 44% increase in the number of calls from registered as borrowers with Library services 2015 to 2016. within Sefton. 1,139 of these residents registered have borrowed from a Sefton library in the past year this works out at a rate of 90 per 1,000, Collection Type Ainsdale Collections Sefton % lower than the Sefton rate of 110 per 1,000 residents. The wards residents make up 4% of all Co-Mingled 139958 28% 28% Sefton active borrowers. Food Waste 136789 27% 24% Green Waste 62004 12% 10% Residual Waste 164944 33% 38% Total 503,692 100% 100%
Enviromental Issues Ainsdale Issues Sefton Issues 1 1 2016 Count Rate Change2 Count Rate Change2 Accumulation of q p Refuse 5 0.4 -66.7% 671 2.5 7.0% Dog Fouling 18 1.4 -25.0% q 654 2.4 29.2% p Filthy & Verminous p p Premises 6 0.5 100.0% 440 1.6 47.7% Fly Tipping 49 3.9 44.1% p 3736 13.6 10.6% p Other 39 3.1 95.0% p 721 2.6 4.3% p Domestic Waste Collection Rats 16 1.3 -20.0% q 987 3.6 -4.0% q Rear Entries 2 0.2 100.0% p 696 2.5 33.8% p It is estimated that 503,692 domestic bins / sacks Stray Dogs 14 1.1 -6.7% q 355 1.3 -8.3% q were collected as of May 2017; residual waste Street Sweeping 42 3.3 -36.4% q 2518 9.2 27% p 191 makes up the largest amount of collections within Total 15.2 -3.5% q 10778 39.4 14% p 1 The rate is the count of offences per 1,000 residents residing in the w ard Ainsdale at 33% (this is lower than the Sefton 2 The change is the direction of change w hen comparing rate from 2016 to 2015 percentage of 38%). Green waste collections in 3 Other includes Abandoned Vehicles, Dangerous / Aggressive Dogs, Graffiti, Grot Spots, Unsecure Premises, Overgrow n land / gardens, Street Cleansing and Vacant / Unsecure the ward were higher than those seen across the Premises borough (12% in the ward compared to 10% across Sefton). Calls for Service – Environmental Issues There were 191 calls made to Sefton’s contact centre relating to environmental issues between January and December 2016 in the ward representing 2% of environmental calls that occurred within Sefton. This is 15 environmental issues per 1,000 population
– considerably lower than the rate seen across Sefton as a whole (39 per 1,000). However, the number of environmental issues in the ward have seen a 4% decrease from the previous year, compared to a 14%
increase seen across the Borough.
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MOSAIC Profile residents of the ward. The internet is used for research within the households. Experian’s Mosaic Public Sector product is designed to identify groupings of consumer ▪ F – Predominantly older resi1,07dents, living behaviour for households and postcodes. The in their own homes, with additional pensions methodology used is unique to Experian, and has to that of the state. Minimal miles driven and been developed over many years to create new technology is not liked. classifications using data from a wide variety of K – Predominantly mature aged homeowners, different sources and different levels of ▪ on a modest income living in affordable geography. suburban households, with grown up children. It is designed to describe the UK population in terms of their typical demographics, social, ▪ N – Predominantly older people living alone economic, cultural, and lifestyle behaviour. The on a low income and in need of support. Tend population is classified into 66 ‘Types’ that identify to live in small houses or flats and have a low groups of individuals or households that are as use of technology. similar as possible to each other and as different as possible from any other group. These ‘Types’ group together hierarchically into 15 ‘Groups’. Proportion of all In each type there are a number of key features households which make each category distinctive and are represented by useful to bear in mind when devising group communications or delivery strategies targeted at Mosaic Household them. These are subjective and are intended to Group Count Ainsdale Sefton highlight key issues rather than to be B 1,700 30.4% 9.5% comprehensive. Clearly not every one of the F 1,099 19.6% 14.6% Borough’s 178,000 households will match exactly E 716 12.8% 14.1% to just one of 66 different Mosaic Types or 15 K 632 11.3% 7.4% Mosaic Groups. The description should be recognised as “generic types”, examples to which N 520 9.3% 12.7% individual cases only approximate with various degrees of exactness. Overview There are approximately 12,200 residents living in 5,600 households across Ainsdale. Over three quarters (83%) of the households in the ward are classified as belonging to five of the 15 Mosaic Groups (B, E, F, K, and N) which are generally characterised as:
▪ B – Predominantly married couples with high assets and investments, residing in high value detached homes, often supporting students and older children. Managerial or senior roles. Use the internet for shopping and banking.
▪ E – Predominantly older families, with some adult children still living at home in suburban mid-range three bedroom homes. Long term
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Generic MOSAIC Characteristics Usage of social media and smart phone ownership is generally low with internet usage ranging from The groups can be characterised further by socio- average to low. economic data within Mosaic. The groups are then ranked from 1 to 15 in terms of the predominance of the characteristic in the group. For Ainsdale: Residents tend to be older in the ward, with health generally being lower than average. Income ranges from low to high across the groups.
Ownership of smart TVs is generally average to low in the ward.
Residency tends to be longer in the ward, with residents having various levels of environment concern.
Those on a higher income are more likely to have fewer children than those on lower incomes.
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Households range from low to very high council Residency in the ward tends to be longer, with tax bands; with properties likely to be owner most groups in the ward having an average to low occupied (with the exception of one group). level of education. There are average to low numbers of children in the properties.
Overall there are lower levels of education in the ward, with an older population on varying incomes.
The higher the property value and council tax banding the more likely the households has more bedrooms.
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Notes on Data & Methodology Census 2011. Please note that IMD data is provided by LSOAs which have been merged into Output Area (OA) – are clusters of adjacent best fit wards. postcodes and are used as the basis of the Census Experian Mosaic is a classification tool used to data. They are made up of a minimum of 40 to categorise the population according to the type of 125 households. As of Census 2011 Sefton have neighbourhood in which they live. It is 933 OAs, previous to this there were 937. constructed from a range of sources including the Lower Super Output Area (LSOA) – are built using Census, consumer behaviour, financial and adjoined OAs. They have between 400 and 1200 lifestyle factor data. It is a useful tool for gaining households. Currently Sefton has 189 LSOAs, more in-depth insight into lifestyles and behaviour previous to 2011 there were 190. of the population. Mosaic segments the population into 15 Groups (A-O) and 66 Types. Middle Super Output Area (MSOA) – are built using LSOAs, and have a minimum household Children Living in Low Income Families (CLIF) is number of 2000 up to 6000. There are 38 MSOAs defined as: Children living in families in receipt of in Sefton this has not changed. either out of work, or tax credits whose reported Ward – “administrative division of a city or income is less than 60 per cent of the median borough that typically elects and is represented income or in receipt of IS or (Income-Based) JSA, by a councillor or councillors” (Oxford Dictionary) divided by the total number of children in the area (determined by Child Benefit data) and is a proxy For further information relating to these measure for child poverty. CLIF is a snapshot in geographies please see: time (31st August) of people within the area. https://www.ons.gov.uk/methodology/geography /ukgeographies/censusgeography Occupancy Rating (bedrooms) provides a Population Estimates 2015 – annual population measure of whether a household's count estimates for wards in Sefton by single year accommodation is overcrowded or under of age and sex. occupied. NINo estimation – “The data covers adult Universal Credits (UC) is a monthly payment for overseas nationals entering the UK and allocated low income workers and those out of work. UC a National Insurance Number (NINo) on the replaces six other benefit types (Job Seekers National Insurance Recording & Pay As You Earn Allowance, Employment and Support Allowance, System (NPS). Allocation of a NINo includes all Income Support, Child Tax Credits, Working Tax reasons i.e. the figures cover benefit/tax credit Credits and Housing Benefits). UC has been rolled recipients as well as workers. out across England and was introduced in Sefton in June 2014. Please note that claims are per All adult overseas nationals allocated a NINo are household meaning two people who resided included, regardless of their length of stay in the together may claim the benefit, which will then be UK. “ https://stat- paid into one account. Please note that UC data is xplore.dwp.gov.uk/webapi/jsf/dataCatalogueExplorer.xhtml provided LSOAs which have been merged into Please note that NINo data is provided by Middle best fit wards. Super Output Area (MSOA) which have been merged into best fit wards. Working Tax Credits (WTC) is a benefit for working people on a low income (there are a Index of Multiple Deprivation 2015 (IMD) number of stipulations which must be met to measures levels of deprivation, across seven qualify for this benefit). domains, nationally at Lower Super Output Area (LSOA) level. This provides a mean score and Child Tax Credits (CTC) is a benefit paid to parents ranking allowing areas to be compared relatively or guardians residing with at least one child under to other areas. The IMD data is created by the the age of 16, it is a means tested benefit with Department for Communities and local again has specific criteria to meet before an award Government. The higher the score the more is made. affected the area. Sefton has 189 LSOAs as of
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Child benefits is a social security payment paid to Schools should continue to focus on which parents or guardians of children under the age of qualifications are most suitable for individual 16 or those who continue into further education pupils, as the grades pupils achieve will help them until aged 18. reach their goals for the next stage of their education or training. Housing Benefits (HB) is a means tested benefit for people on low-incomes to help pay their rent. Attainment 8 measures the achievement of a pupil across 8 qualifications including Council Tax Reduction (CTR) is help for people on mathematics (double weighted) and English low-incomes towards their council tax payments. (double weighted), 3 further qualifications that “The Early Years Foundation Stage (EYFS) sets count in the English Baccalaureate (EBacc) standards for the learning, development and care measure and 3 further qualifications that can be of children from birth to 5 years old. All schools GCSE qualifications (including EBacc subjects) or and Ofsted-registered early years providers must technical awards from the DfE approved list.” follow the EYFS, including childminders, Https://www.gov.uk/government/uploads/systemuploads/attachme preschools, nurseries and school reception nt_data/file/583857/Progress_8_school_performance_measure_Jan _17.pdf classes.” www.foundationyears.org.uk/eyfs-statutory-framework/ Census Travel to Work data calculations were “Key Stage 1 is taught during Years 1 and 2 of based on best-fit LSOAs as the data is not readily primary school. Targets defined in the National available at ward level. Curriculum are assessed at the end of each Key Stage.” Fly tipping is the illegal dumping of waste; items http://www.bbc.co.uk/schools/parents/national_curriculum_key_sta dumped can include household furniture, building ges/ material and vehicle parts.
“Key Stage 2 is taught during Years 3 to 6 of primary school. Targets defined in the National Curriculum are assessed at the end of each Key Stage.” http://www.bbc.co.uk/schools/parents/national_curriculum_key_sta ges/
Progress 8 and Attainment 8 “Progress 8 aims to capture the progress a pupil makes from the end of primary school to the end of secondary school. It is a type of value added measure, which means that pupils’ results are compared to the actual achievements of other pupils with the same prior attainment. The performance measures are designed to encourage schools to offer a broad and balanced curriculum with a focus on an academic core at key stage 4, and reward schools for the teaching of all their pupils, measuring performance across 8 qualifications. Every increase in every grade a pupil achieves will attract additional points in the performance tables. Progress 8 is calculated for individual pupils solely in order to calculate a school’s Progress 8 score, and there is no need for schools to share individual Progress 8 scores with their pupils.
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Acronyms and Abbreviations NINo – National Insurance Number NW – Northwest A&E – Accident and Emergency OA - Output Area ASB – Antisocial Behaviour SAR – Standardised Admission Ratio ASC – Adult Social Care SIR – Standardised Incidence Ratio BAME – Black, Asian & Minority Ethnic SMR – Standardised Mortality Ratio CHD – Coronary Heart Disease SEND – Special Educational Needs & Disabilities CIN – Children In Need UC – Universal Credit CLA – Children Looked After UK – United Kingdom CLIF – Children in Low Income Families WTC - Working Tax Credits COPD – Chronic Obstructive Pulmonary Disease YOT – Youth Offending Team CP – Child Protection
CS – Children’s Services CTC - Child Tax Credits CTR – Council Tax Reduction DLA – Disability Living Allowance EBacc - English Baccalaureate EH – Early Help ELAS – Emergency Limited Assistance Scheme ESA – Employment Support Allowance EYFS – Early Years Foundation Stage FSM – Free School Meals GCSE – General Certificate of Secondary Education HB – Housing Benefit IDACI Income Deprivation Affecting Children IDAOPI Income Deprivation Affecting Older People IMD – Index of Multiple Deprivation IS – Income Support JSA – Job Seekers Allowance KS – Key Stage LCR – Liverpool City Region LSOA – Lower Super Output Area MFARS – Merseyside Fire and Rescue Service MSOA – Middle Super Output Area NCMP – National Child Measurement Programme NEET - Not in Employment, Education or Training
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Benefit & Support Sources Page Sub Section Source Date Working Age Nomis - DWP Benefits - Working Age 16&17 2016 Claimants Clients for Small Areas - August 2016 Overview Job Seekers Nomis - Job Seekers Allowance - Age and Page Sub Section Source Date 16&17 2017 Allowance Duration January 2017 7 Ward Amenities Sefton MBC - Corporate GIS 2017 Stat-Xplore - People on Universal Credit 16&17 Universal Credits 2016 December 2016 Demographics Gov.UK - Child and Working Tax Credits Page Sub Section Source Date 16&17 Child Tax Credits Statistics: Finalised Annual Awards - 2014/15 ONS - Mid-2015 Population Estimates for 2014 to 2015 2015 Wards in England and Wales by 8&9 Population 2015 Gov.UK - Child Benefit Small Area Single Year of Age and Sex - Experimental 16&17 Child Benefits 2016 Statistics - August 2016 Statistics Sefton MBC - Revenues and Benefits Black, Asian, or 16&17 Housing Benefits 2017 8&9 Census 2011 - KS201EW Ethnic group 2011 System - January 2017 Minority Ethnic Council Tax Sefton MBC - Revenues and Benefits 16&17 2017 Stat-Xplore - NINo Registrations To Adult 2012 - Reduction System - January 2017 8&9 NiNo Overseas Nationals Entering The UK 2016 Emergency Limited 16&18 Assistance Scheme Sefton MBC - Welfare Reform 2016/17 Residents Known to Sefton MBC - Adults Social Care / 9 2016/17 (ELAS) Sefton Social Care Children's Social Care 17 Accessing Foodbanks Trussell Trust 2015/16 Deprivation Page Sub Section Source Date Education Gov.UK - English Indices of Deprivation Page Sub Section Source Date 2015 - File 3 Supplementary Indices - Nursery Settings - 10&11 IMD / IDACI / IDAOPI Income Deprivation Affecting Children 2015 19 Sefton School Census October 2016 Pupils Index and Income Deprivation Affecting Early Years Older People Index 19 Foundation Stage - Sefton School Census October 2016 Gov.UK - Personal tax credits: Children in Pupils Children in Low Low-Income Families Local Measure: 10&11 2014 Early Years Income Families 2014 Snapshot as at 31 August 2014: 30 19 Foundation Stage - Sefton MBC & DfE - EYFSP - SFR50-2016 2015/16 September 2016 Achievement Primary Settings - Housing & Households 20 Sefton School Census October 2016 Pupils Page Sub Section Source Date Sefton MBC & DfE - Household - Lone Primary Settings - KS1 Census 2011 - QS112EW Household 20 SFR42_2016_KS1_LA_tables&NCER 2015/16 12 Persons / Lone 2011 Achievement Composition - People Emerging National KS1 Parents Sefton MBC & DfE - Household - Census 2011 - QS412EW Occupancy Rating Primary Settings - KS2 12 2011 21 SFR62_KS2_2016_LA_Tables&NCER 2015/16 Occupancy (Bedrooms) Achievement Emerging National KS2 TA / Test 12 Household - Tenure Census 2011 - KS402EW Tenure 2011 Secondary School Household - Car / Census 2011 - KS404EQW Car or Van 21 Sefton School Census October 2016 12 2011 Settings - Pupils Van Access Availability Secondary School Sefton MBC - Council Tax Database - Sefton MBC & DfE - 12&13 Council Tax 2017 21&22 Settings - 2015/16 January 2017 SFR03_2017_LA_Characteristics_Tables KS4Achievement Vacant and Void Sefton MBC - Council Tax Database - April 12&13 2016 Properties 2016 Not in Employment 22 Career Connect - Connexions 2017 Sefton MBC - Housing Land Availability Education or Training 13 New Build Properties 2016 and Development Database March 2016 13 Average House Price Gov.UK - Price Paid Data 2016 Community Safety Barriers to Housing & Gov.UK - English Indices of Deprivation 14 2015 Page Sub Section Source Date Services IMD 2015 - File 2 Domains of deprivation 2015 - 263 Crimes Merseyside Police 2016 Economy & Business 2015 - Page Sub Section Source Date 23 Anti-Social Behaviour Merseyside Police 2016 Licensed Premises / 15 Sefton MBC - Licensing Database 2016 Gov.UK - English Indices of Deprivation Gambling Licenses 24 Crime IMD 2015 2015 - File 2 Domains of deprivation Sefton MBC - Environmental Health and Commercial Property 2015 - 15 Trading Standards (Regulation & 2016 24 Deliberate Fires Merseyside Fire and Rescue Inspections 2016 Compliance) Experian: Household Mosaic 15 Household Income 2016 Classification Census 2011 - KS603EW Economic 15 Economic Activity 2011 Activity by Sex Gov.UK - English Indices of Deprivation 15 Employment IMD 2015 2015 - File 2 Domains of deprivation
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Health Page Sub Section Source Date Bad Health / Daily Census 2011 - KS301EW - Health Provision 25 2011 Activities of Unpaid Care Life Expectancy Local Health Indicators - ONS - Life 2010 - 25 Female & Male Expectancy at Birth Females / Males 2014 Annual Births extract and mid-year population estimates - ONS - Crude 2014 - 25 General Fertility Rate Fertility Rate of live births per 1000 2016 females aged 15-44 Births to Mothers Ward level teenage conception rates - 2012 - 25 Aged Under 18 ONS 2014 National Child Sefton MBC - National Child 25 Measurement 2015/16 Measurement Programme Programme
Hospital Admissions - Local Health Indicators - Rate of Hospital 2010/11 25 injuries in under 15 Admissions for Injuries in Children (Aged - years olds Under 15) 2014/15
2010/11 Hospital Admissions - Local Health Indicators - HES - Emergency 25 - All Causes Hospital Admissions for All Causes SAR 2014/15 Hospital Admissions - Local Health Indicators - HES - Emergency 2010/11 Chronic Obstructive 25&26 Hospital Admissions for Chronic - Pulmonary Disease Obstructive Pulmonary Disease SAR 2014/15 (COPD)
Hospital Admissions - Local Health Indicators - HES - Emergency 2010/11 25&26 Coronary Heart Hospital Admissions for Coronary Heart - Disease (CHD) Disease SAR 2014/15 Local Health Indicators - HES - Emergency 2010/11 Hospital Admissions - 25&26 Hospital Admissions for Hip Fractures in - Hip Fractures 65+ SAR 2014/15
Local Health Indicators - HES - Emergency 2010/11 Hospital Admissions - 25&26 Hospital Admissions for Myocardial - Myocardial Infarction Infarction SAR 2014/15
2010/11 Hospital Admissions - Local Health Indicators - HES - Emergency 25&26 - Stroke Hospital Admissions for Stroke SAR 2014/15 Local Health Indicators - HES - Hospital 2010/11 Hospital Admissions - 25&26 Admissions for Alcohol Related Harm - Alcohol Harm SAR 2014/15
Hospital Admissions - 2010/11 Local Health Indicators - HES - Hospital 25&26 Intentional Self- - Admissions for Self Harm SAR harm 2014/15
Standardised Local Health Indicators - ONS - Deaths 2010- 26&27 Mortality Ratio From All Causes, All Ages SMR 2014 Local Health Indicators - ONS - Incidence 2010 - 26&27 Incidence of Cancer of All Cancer SIR 2014 Health & Disability Gov.UK - English Indices of Deprivation 27 2015 IMD 2015 - File 2 Domains of deprivation
2011 Census Flows Migration Page Sub Section Source Date 28 Moved From / To UK Data Service - MU01BUK_Ward_All 2011
2011 Census Flows – Travel to Work Page Sub Section Source Date 29 Travel From / To UK Data Service - WU02UK_LSOA 2011 Service Demand & Delivery in Ward Page Sub Section Source Date 30 Children Social Care Sefton MBC - Children's Social Care 2016/17 30 Early Help Sefton MBC - Children's Social Care 2016/17 30 YOT Sefton MBC - Youth Offending Team 2016/17 Personal Care at 31 Sefton MBC - Adult Social Care 2016/17 Home Long Term 31 Residential and Sefton MBC - Adult Social Care 2016/17 Nursing Homes Adult Social Care 31 Sefton MBC - Adult Social Care 2016/17 Contacts 32 Libraries Sefton MBC - Library Services 2017 Domestic Waste 32 Sefton MBC - Cleansing 2017 Collection Environmental 2015 - 32 Sefton MBC - Mayrise & Flare Issues 2016
Mosaic Classification Page Sub Section Source Date Experian: Household Mosaic 33to35 Mosaic Classification 2016 Classification
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