DRAFT DRAFT South Omaha Development Project i TABLE OF CONTENTS 1.0 Executive Summary 1 Resumen Ejecutivo 7 2.0 Public Involvement 13 3.0 Study Area Conditions 23 4.0 Development Opportunities 35 Assessment 5.0 Neighborhoods 51 6.0 Commercial Centers and Corridors 67 7.0 Industry and Employment 87 8.0 Mobility and Parking 95 9.0 Parks and Recreation 107 10.0 Marketing and Tourism 113 11.0 Implementation 121 Appendix A - Municipal Code 137 Appendix B - Visioning Workshop 151 Appendix C - Base Maps 155 Appendix D - Draft Residential Design 165 Standards ii DRAFT List of Figures Figure 3.1: South Omaha Study Area 23 Figure 3.2: Study Area Code Violations 31 Figure 4.1: Residential Building Permits by Census Track, 36 2000-2008 Figure 4.2: Study Area Commercial Corridors 39 Figure 4.3: General Merchandise Department Stores - 44 Big Box Retailers Figure 4.4: Shopping Centers 36 Figure 5.1: Study Area Neighborhoods 52 Figure 5.2: Proposed Residential Zoning Changes 53 Figure 5.3: High Density Residential Zoning 54 Figure 5.4: Proposed Neighborhood Business and 55 Commercial Zoning Changes Figure 5.5: 10th and Bancroft Streets Neighborhood Node 56 Redevelopment Concept Figure 5.6: Library Square Neighborhood Node 59 Redevelopment Concept Figure 5.7: Housing Development Process 62 Figure 5.8: Flex House Construction Stages 64 Figure 6.1: South 36th Street Redevelopment 70 Concept Figure 6.2: South 13th Street, Center to Martha Streets, 74 Existing Conditions Figure 6.3: South 13th Street, Center to Martha Streets, 75 Phase 1 Redevelopment Concept Figure 6.4: South 13th Street, Center to Martha Streets, 76 Phase 2 Redevelopment Concept Figure 6.5: South 13th Street, Center to Martha Streets, 77 Full Redevelopment Concept Figure 6.6: South 13th Street, I-80 Interchange 78 Development Concept Figure 6.7: South 13th Street, Deer Park Boulevard 79 to Phelps Street, Redevelopment Concept DRAFT South Omaha Development Project iii List of Figures (cont.) Figure 7.1: Proposed Industrial Zoning Changes 88 Figure 7.2: Potential Industrial Sites 89 Figure 7.3: Salvation Army Site Redevelopment Concept 91 Figure 7.4: Dalhman Avenue Realignment Concept 92 Figure 8.1: Roundabout Concept at 42nd and Q Streets 96 Figure 8.2: Proposed Q Street Realignment Concept 98 Figure 8.3: South 24th Street Parking District Parking 99 Inventory Figure 8.4: Proposed Alley Improvements 102 Figure 8.5: Proposed Residential Alley Standards 103 Figure 8.6: Proposed Residential Green Alley Standards 104 Figure 9.1: Open Space and Proposed Trail Extensions 109 Figure 9.2: Youth Sports Complex Concept 111 Figure 10.1: Family Tourist Attraction Concept 116 List of Tables Table 3.1: Demographic Comparison 25 Table 3.2: Study Area Employment 26 Table 3.3: Study Area Education Level 26 Table 4.1: Retail Comparative Analysis 41 Table 4.2: Retail Opportunity Analysis 43 iv DRAFT ACKNOWLEDGEMENTS Project Donors Steering Committee The Greater Omaha Chamber thanks those Leticia Barajas, Hispanic Marketing Associates businesses, individuals and organizations that Duane Brooks, South Omaha Neighborhood provided financial and in-kind assistance to Alliance make the South Omaha Development Project Ricardo Castro, Hispanic Chamber of Commerce/ possible: Deeb Realty Alegent Health Christina Castro-Matukewicz, Wells Fargo Bank American National Bank Alberto Cervantes, South Omaha Community Bank of the West Care Council Bellevue University Spencer Crews, Lauritzen Botanical Gardens BlueCross BlueShield of Nebraska Vince Furlong, Omaha Main Streets Brandeis Catering Roger Garcia, Omaha Mayor’s Office City of Omaha Garry Gernandt, Omaha City Council Cox Communications Kristen Gohr, Cox Communications First National Bank Rich Gonzales, Omaha Police Department Great Western Bank Matt Hazen, Alegent Health Latino Center of the Midlands Deborah Keating, First National Bank/South Lozier Foundation Omaha Business Association Sen. Heath Mello Tim Kenny, Nebraska Investment Finance Authority Metropolitan Community College John Krajicek, Security National Bank Nebraska Investment Finance Authority Celann LaGreca, BlueCross BlueShield of Nebraska Nebraska Methodist Health System Russ Lane, Bellevue University Sen. Jeremy Nordquist Ernesto Medina, Trinity Cathedral Omaha Development Foundation Heath Mello, State Senator/Metropolitan Omaha’s Henry Doorly Zoo Community College Security National Bank Danny Morris, Omaha’s Henry Doorly Zoo South Omaha Business Association Jeremy Nordquist, State Senator State Farm Insurance Company Don Preister, Bellevue City Council Nebraska Medical Center Crystal Rhoades, Neighborhood Center Wells Fargo Bank Cara Riggs, Omaha South High Magnet School Jim Riha, Security National Bank Kelly Roberts, American National Bank Ted Simpson, Nebraska Investment Finance Authority Molly Skold, The Kroc Center Andrea Skolkin, One World Community Health Center Sergio Sosa, Workers Center of the Midlands DRAFT South Omaha Development Project v Bryon Tenski, Great Western Bank Project Team Rebecca Valdez, Latino Center of the Midlands Maria Valentin, ConAgra Foods HDR, Engineering Shirley Westberg, Cox Communications/Latino Theresa Baker Center of the Midlands Doug Bisson, AICP, Project Manager Aura Whitney Jackson, South Omaha Community Ellen Fitzsimmons, AICP, LEED-AP, Assistant Care Council Project Manager Miguel Gaddi, AICP, LEED-AP Greater Omaha Chamber Janet Gonzalez, LEED-AP Wendy Boyer, VP of Workforce and Community Troy Henningson, RLA, ASLA, LEED-AP Development Oliver Kuehne, LEED-AP David G. Brown, President and CEO Steve McCullough, PE Karla Ewert, VP of Communications James Moore, PhD, AIA, AICP, LEED-AP, Jamie Grayson-Berglund, Director of Community Project Principal Development Eric Pohlmann, ASLA, LEED-AP Jim Grotrian, VP of Public Policy and Community Steve Schukraft, AICP Development Kevin Sladovnik Karen Mavropoulos, South Omaha Development Paula Suda, ASLA, LEED-AP Project Coordinator Stephanie White City of Omaha S.B. Friedman & Co. Mayor Jim Suttle Stephen Friedman, AICP, CRE Rick Cunningham, Director, Planning Department Geoff Dickinson, AICP Kevin Denker, Planning Department Jolene Saul, AICP Gary Hall, Planning Department Ken Johnson, Planning Department Baird Holm Jim Krance, Planning Department David Levy, Esq., AICP Charlie Krajicek, Public Works Department Mike Leonard, Planning Department P. Knight Martorell Renderings Dana Markel, Executive Director, Convention and Knight Martorell Visitor’s Bureau Derek Miller, Planning Department The South Omaha Development Project Team Steve Scarpello, Parks Department thanks all those who attended a focus group, Pat Slaven, Parks Department visioning session or charrette; called, emailed James Thele, Planning Department or visited with suggestions and ideas; provided Chad Weaver, Planning Department insights, thoughts and guidance; and assisted through the course of the planning process. If your name has inadvertently been omitted, we apologize and thank you for your contribution. vi DRAFT DRAFT South Omaha Development Project 1 Executive Summary/Resumen Ejecutivo 1.0 EXECUTIVE SUMMARY 1.1 Introduction In 2003, the Greater Omaha Chamber (Chamber) launched a neighborhood planning and economic development effort that became known as Destination Midtown. The effort brought together neighborhoods, small businesses, corporations, community organizations and educational institutions to envision the future of four square miles of central Omaha. Following the planning effort, the Chamber hired a project coordinator to work with the Midtown community to implement each of the recommendations outlined in the Destination Midtown Plan. Based on the success of that endeavor, the Chamber embarked on a similar efforts for North Downtown in 2005 and the North Omaha Development Project in 2007. Both plans outlined strategies for community investments that continue to attract development. By 2009, with the completion of Omaha by The historic South Omaha Post Office and new Tree of Design’s Benson-Ames Alliance Plan and the City’s Life streetscape. (Greater Omaha Chamber) Downtown Omaha 2030 plan, a large portion of eastern Omaha was making strides in the revitalization of neighborhoods, support of The SODP planning process was designed business and improvement of the quality of life to reach as many in the South Omaha in their communities. community as possible. Almost half of the estimated 37,000 residents of the Study In August 2009, the Chamber directed their Area are Hispanic, a significant portion of community development planning efforts whom do not speak English as their first to the southeast corner of the city and language. As a result, a bilingual (English and introduced the South Omaha Development Spanish) outreach effort was needed to gather Project. Like previous efforts, the South input from approximately 2,000 residents, Omaha Development Project (SODP) began by employees and business owners. The outreach bringing together leaders from South Omaha included paper and on-line surveys, in-person and the larger community to lead a public interviews, focus groups, a visioning workshop planning process to guide the future growth and a public design charrette. Guided by and development the area. 2 DRAFT the input from the outreach process, market NEIGHBORHOODS analysis, public policy and urban planning and South Omaha originally developed according design principles, the framework for the South to a traditional neighborhood pattern and Omaha Development Project plan took shape. many of the historic neighborhoods remain