Advertising & Sponsorship

Welcome to Marketing Opportunities

2018-2019 What’s the secret to a great marketing campaign?

It starts by looking at opportunities with Welcome to Yorkshire...

In order to help you plan your marketing activity, this brochure details the activity you can get involved in and share this success by being part of our 2018/19 campaigns.

Should you wish to discuss any of these opportunities in more detail, please contact:

Rosie Fyfe Key Account Manager M: 07880 385 680 [email protected]

Danielle Ramsey Marketing Manager T: 0113 322 3547 or M: 0773 885 4463 [email protected] Tourism Figures

• New figures revealed that in the first quarter of 2017, international visitors spent nearly £100 million, up 30 percent on the same period last year, according to figures from Visit Britain.

• Yorkshire saw a 12% increase in inbound visits from July to September ‘16 and the number of overnight stays was up by a huge 21% to 4.9 million, the highest ever for a July to September period in Yorkshire.

• Spend was also up 14% on last year between July and September ‘16 to £194 million.

• Yorkshire has been chosen to host the 2019 UCI Road World Championships, which will potentially see millions of visitors descend on the county for eight days of world-class racing over this nine day event.

• is worth £7 billion annually.

• The county’s tourism and hospitality industry employs almost a quarter of a million people.

• More British holidaymakers visit the coast than any other part of the country outside London, according to tourist figures. Visit looked at trips made to English towns and cities over a three-year period from 2013 to 2015. The figures are based on the Borough of Scarborough, including Filey, and parts of the North Moors National Park. The area had on average 1.4m trips per year over the period, which contrasted with 3.7m visits to London, and 594,000 to Skegness. Tour de Yorkshire

• Yorkshire hosted the ‘grandest’ Grand Départ of the Tour de France in 2014 which generated £102 million for the county’s economy.

• The inaugural Tour de Yorkshire in 2015 generated £50million for the economy over three days, attracting 1.5million spectators.

• The 2016 Tour de Yorkshire attracted 2 million+ spectators roadside, generating nearly £60million for the economy.

• The 2017 Tour de Yorkshire covered all corners of the county and boosted the economy by almost £64million, with 2.2 million spectators lining the route, and spend up more than 8% on last year. New for 2018 Look out for our new publications:

• A Cultural Guide to Yorkshire • Yorkshire’s Great Outdoors Guide • Yorkshire Heritage Guide Publications • Spooky Yorkshire Trail This is Y January 2019

An independently written celebration of all that is great about Yorkshire. It appeals to a diverse range of people with one thing in common; they love the qualities and values associated with this world-class destination.

The magazine provides credible and engaging content written by highly acclaimed writers coupled with inspiring photography and design. This is Y is published in January 2019 and is in circulation for the whole of the year.

Advertisement Member price (+VAT) 1/8 page £540 + VAT • 130+ page glossy lifestyle magazine 1/4 page £900 + VAT • 200,000 copies produced 1/2 page £1,800 + VAT • Dedicated pages on yorkshire.com Full page £3,600 + VAT • Poly-bagged within the Telegraph newspaper in July Advertorial full page £4,400 + VAT • Distributed from Tourist Information Centres DPS £5,900 + VAT • Online & Social Media supporting activity (Facebook & Twitter) Inside front / back £4,400 + VAT • Distribution to all Yorkshire businesses including accommodation Outside back £6,000 + VAT and attraction providers and through all WTY events

• Non-member fee = £300 additional cost on prices above Y Guides – What’s on this season?

- Y What’s On March - September

- Y What’s On Festive Guide (November – January) Y What’s On March – September ‘18

Our Y What’s On March – September publication appeals to the short breaks market as well as day visitors and focusses on Yorkshire’s heritage, outdoors, events, coast and family fun offering. It will cover Easter, Whit Week, Yorkshire Day, Summer School Holidays and also Mothers and Fathers Day.

This tactical seasonal publication will be produced and inserted out of county into The Sunday Times in the North West and North East from early March 2018 and will be in circulation in advance of and over the Easter holidays. The Easter Weekend is Friday 30 March – 2 April 2018. The guide replaces our Spring / Summer Guides. This guide will Advertisement Member price (+VAT) take a new look and feel to cover a wider calendar of celebrations and 1/4 page £300 events, as detailed above. 1/2 page £600 • 44 page (A5) Full page £1,200 • 75,000 copies produced Sponsorship £6,000 • Dedicated pages on yorkshire.com • Poly-bagged with The Sunday Times out of county in March • Sponsorship includes logo on the front page, joint • Distributed from Tourist Information Centres in the UK introduction, double page spread and outside back • Online & Social Media supporting activity (Facebook & Twitter) cover. • Distribution to Yorkshire businesses by request including transport links and • Non-member fee = £300 additional cost on prices stations, accommodation and attraction providers and through all WTY above. events Y What’s On Festive Guide November ‘18 – January ‘19

Our Y What’s On Festive Guide (Nov – Jan) publication appeals to the family market and focusses on things to do over the festive period in Yorkshire, showcases all the best things to see and do at Christmas. This will include Christmas Markets, Pantomimes, Santa's Grottos, Santa Trains, events, accommodation and much more. The guide will appeal to those looking for a short break, as well as day visitors.

This tactical guide will be inserted into The Guardian newspaper within Yorkshire at the start of November 2018, to influence decisions over the Christmas period. Advertisement Member price (+VAT) • 44 page, (A5) 1/4 page £300 • 50,000 copies produced 1/2 page £600 • Dedicated pages on yorkshire.com Full page £1,200 • Poly-bagged within The Guardian newspaper in county • Distributed from Tourist Information Centres in the UK Sponsorship £6,000 • Online & Social Media supporting activity (Facebook & Twitter) • Distribution to Yorkshire businesses by request including • Sponsorship includes logo on the front page, joint introduction, double page spread and outside back transport links and stations, accommodation and attraction providers cover. and through all WTY events. • Non-member fee = £300 additional cost on prices above. Thematic Guides

- Yorkshire’s Great Outdoors Guide (incorporating cycling, walking and outdoor activities sections)

- Yorkshire’s Big Playground ~ Family Activity Guide (incorporating a voucher section for 2018)

- Cultural Guide to Yorkshire

- Yorkshire Heritage Guide

- Yorkshire Food & Drink Guide

- Yorkshire Gardens & Chelsea Yorkshire’s Great Outdoors Guide February 2018

Yorkshire’s Great Outdoors Guide will focus on everything to do in the great outdoors, including countryside and wildlife, cycling, walking, the Yorkshire Coast, outdoor activities and our National Parks and Areas of Outstanding Natural Beauty.

It’s a major opportunity for the tourism industry in Yorkshire to raise the profile of Yorkshire’s outdoor offer and specifically target consumers who have an interest in the outdoors market and we’d love you to be part of it.

The A5 guide will appeal to the short breaks market as well as day visitors and will be distributed within a national outdoors magazine. It will also be distributed at all events attended by Welcome to Yorkshire during 2018 and to accommodation providers, outdoor activity providers, attractions and tourist Advertisement Member price (+VAT) information centres in the county. 1/4 page £300 • 44+ page, A5 guide 1/2 page £600 • 75,000 copies produced Full page £1,200 • Distributed through a national outdoors magazine in March Inside cover £2,200 • Distributed from Tourist Information Centres in the UK Sponsorship £9,000 • Online & Social Media supporting activity (Facebook & Twitter) • Sponsorship includes logo on the front page, joint • Distribution to Yorkshire businesses by request including introduction, double page spread and outside accommodation and attraction providers, and through all WTY events. back cover.

• Non-member fee = £300 additional cost on prices above. Yorkshire’s Big Playground June 2018

Yorkshire’s Big Playground is a unique, interactive kids activity book, featuring a select group of Yorkshire’s most popular tourist attractions, leisure providers, festivals and events. Each unique site will offer a variety of fantastic special offers to bring their unique site to life for families.

This unique activity guide aims to create memorable experiences to engage with the lucrative family market, in turn driving more visitors to Yorkshire’s best days out. Included in the price each advertiser will receive a personal, full creative input from Colour Heroes who specialise in creating bespoke engagement led designs, character creations and unique promotional ideas (i.e. puzzles, challenges, jokes, did you knows and activities suited to each individual attraction). • 24+ page, A5 guide • 40,000 copies produced The A5 guide will target the growing family market (including adults, and children aged 5-13 years). It will be distributed within Yorkshire from June 2017, well in • Distributed through the Bags of Info for Kids in advance of the Summer school holidays. early July within Yorkshire Advertisement Member price (+VAT) • Distributed from Tourist Information Centres • Bespoke single page £1,300 (+VAT) • Online & Social Media supporting activity • Bespoke double page spread £2,500 (+VAT) (Facebook & Twitter) • Editorial presence* £395 (+VAT) • Distribution to Yorkshire businesses by request including accommodation and attraction • Editorial presence including adding £500 (+VAT) providers and through all WTY events an offer in the voucher pull out section • Downloadable activity page £500 (+VAT) • Non-member fee = £300 additional cost on prices to the left (same style as guide pages – but hosted on family section of y.com) Sponsorship £6,000 (sponsorship includes logo on the front cover, joint introduction, double page spread and back cover ad) * This will be an editorial presence, taking up the equivalent of a ¼ page space. Family Fun Activity Guide…example designs

Editorial Presence – example designs… Single page – example designs… Cultural Guide to Yorkshire October 2018

The Cultural Guide to Yorkshire will seek to promote the best of the region’s ‘culture’ to visitors and will raise awareness of Yorkshire’s varied and exciting culture. Inviting visitors to experience Yorkshire’s thriving arts scene, the best theatres and performances, cutting edge drama, grand opera, modern dance or stand-up comedy, inspiring galleries, artistic trails, fantastic shopping and music.

This tactical publication will be produced and inserted within The Guardian in October 2018 within Yorkshire, London and the South East.

As with all literature Welcome to Yorkshire produces, it will be distributed at all events attended by Welcome to Yorkshire during 2018. The guide will also be distributed to accommodation providers, attractions and tourist information centres across the county. Advertisement Member price (+VAT)

• 44+ page, A5 guide 1/4 page £300 • 75,000 copies produced 1/2 page £600 • Dedicated pages on yorkshire.com Full page £1,200 • Online & Social Media supporting activity (Facebook & Twitter) Inside cover £2,200 • A wide distribution programme to cycling clubs nationally Sponsorship £9,000 • Poly-bagged with The Guardian in and out of county. • Distribution to Yorkshire business by request including • Sponsorship includes logo on the front page, joint accommodation and attraction providers and through all WTY introduction, double page spread and outside back cover. events. • Non-member fee = £300 additional cost on prices above. Yorkshire Heritage Guide April 2018

Yorkshire is rich in heritage attractions, particularly historic houses and gardens and the Yorkshire Heritage Guide will aim to raise awareness of Yorkshire as a destination rich in historic sites and attractions. It will aim to convey how visitors can participate actively in the heritage of the region, through events, behind the scenes tours and will focus on stately homes, houses, gardens, museums, attractions and also cover market towns.

Heritage is a very important motivator for tourism to and within the UK. The guide will include inspirational content to encourage increased length of stay in the region and additional visits to properties from the short breaks market and family markets. Advertisement Member price (+VAT)

This tactical publication will be produced and distributed within a leading 1/4 page £300 national heritage magazine and will be distributed from April 2018. 1/2 page £600 Full page £1,200 • 44+ page, A5 lifestyle magazine Inside cover £2,200 • 75,000 copies produced Sponsorship £9,000 • Dedicated pages on yorkshire.com • Online & Social Media supporting activity (Facebook & Twitter) • Sponsorship includes logo on the front page, joint • Inserted in relevant heritage publication and to heritage member introduction, double page spread and outside back cover. based associations. • Distribution to Yorkshire businesses by request incl. accommodation and attraction providers and through all WTY • Non-member fee = £300 additional cost on prices events above. Yorkshire Food & Drink Guide July 2018

Our Yorkshire Food and Drink Guide appeals to the short breaks market as well as day visitors and focuses on everything related to food, including: eating out in Yorkshire, farm shops, tea rooms, cookery schools and experiences, places for foodie shopping, afternoon tea, coffee shops and producers, Michelin starred experiences and producers and food & drink festivals. This tactical publication will be launched at the Great Yorkshire Show in July 2018, and will be inserted into the October issue of the Observer Food Monthly. It will also be distributed at all events attended by Welcome to Yorkshire during 2018. Advertisement Member price (+VAT)

• 44+ page, A5 lifestyle magazine 1/4 page £300 • 75,000 copies produced ¼ page recipe section £300 • Dedicated pages on yorkshire.com 1/2 page £600 • Inserted within the Observer Food Monthly in October Full page £1,200 • Distributed from Tourist Information Centres in the UK Inside cover £2,200 • Online & Social Media supporting activity (Facebook & Twitter) Sponsorship £9,000 • Distribution to Yorkshire businesses by request including transport links and stations, accommodation and attraction • Sponsorship includes logo on the front page, joint providers and through all WTY events. introduction, double page spread and outside back cover. • Non-member fee = £300 additional cost on prices above. Gardens Guide May 2018 Don’t miss out on Welcome to Yorkshire’s hugely successful Gardens Campaign.

The Yorkshire Gardens Guide will be produced to continue raising the profile of Yorkshire’s beautiful green spaces and encourage visits to gardens, historic houses and related events across the county. This year we will be combining the Yorkshire Gardens Guide with our RHS Chelsea Garden Guide. The guide will be launched and distributed at Welcome to Yorkshire's show garden at the RHS Chelsea Flower Show in London in May, where it reaches a national and international market, attended by over 165,000 visitors each year. Also at all events attended by Welcome to Yorkshire. • 75,000 copies produced Advertisement Member price (+VAT) • A5 Guide • Distributed at RHS Chelsea Flower Show Basic listing £300 • Dedicated gardens section on yorkshire.com Enhanced listing £600 • Distributed from Tourist Information Centres Full page advert £1,200 • Online & Social Media supporting activity (Facebook & Twitter) • Distribution to Yorkshire businesses by request including Sponsorship opportunities are available – please accommodation and attraction providers and through all WTY get in touch with Sophie Wright on events [email protected] to find out more. Delicious Trails

- Gin Trail - Tea Trail - Pub & Breweries Trail

…and new for 2018:

The Spooky Yorkshire Trail Delicious Trails July 2018

Yorkshire’s famed food and drink can be found in abundance across the county’s numerous markets, farm shops and restaurants.

Our campaigns take you on a journey across many delicious trails in Yorkshire, a great way to encourage people to stay longer, spend more and see more of our county in one trip.

• Trails are A2 folded to DL • 40,000 copies of each • Dedicated pages on yorkshire.com • Online & Social Media supporting activity (Facebook & Twitter) Advertisement Member price (+VAT) • Distribution to Yorkshire businesses by request including Standard entry £150 accommodation / attraction providers and through all WTY events Enhanced entry £300 2018 Trails include: Pub & Breweries Trail (July) Sponsorship of guide £2,200 Tea Trail (July) Gin Trail (July) Standard entry – includes image, name, address, contact details and 70 words of text Enhanced entry – includes large image, name, address, contact details, and 140 words of text Sponsorship – includes logo on the front page, back page advert and content New for 2018 …and new for 2018 The Spooky Spooky Yorkshire Trail Yorkshire Trail (Oct / Nov)

The trail will invite visitors to follow a creepy trail and have a spooky Yorkshire adventure.

From woodland gems, to frighteningly fun activities, scary storytelling at many venues, ghosts walks, creative Halloween events including pumpkin trails and bonfires.

• A3 folded to DL Advertisement Member price (+VAT) • 10,000 copies Standard entry £95 • Dedicated pages on yorkshire.com Enhanced entry £190 • Online & Social Media supporting activity (Facebook & Twitter) Sponsorship of guide £1,000 • Distribution to Yorkshire businesses by request including accommodation / attraction providers and through all WTY events Standard entry – includes image, name, address, contact details and 70 words of text Enhanced entry – includes large image, name, address, contact details, and 140 words of text Sponsorship – includes logo on the front page, back page advert and content Tour de Yorkshire Tour de Cuisine Start of March 2018

Our Tour de Cuisine publication appeals to the short breaks market as well as day visitors and focuses on everything related to food along the 2018 Tour de Yorkshire Routes.

Launched in advance of the 4th edition of the Tour de Yorkshire and distributed at all events attended by Welcome to Yorkshire throughout the year.

• 40,000 copies produced • A2 folded to DL • Dedicated section on yorkshire.com • Distributed from Tourist Information Centres Advertisement Member price (+VAT) • Online & Social Media supporting activity (Facebook & Twitter) • Distribution to Yorkshire businesses by request including accommodation and attraction providers and through all WTY Basic listing £280 events Enhanced listing from £560 DL size advert £1,680 Sponsorship £5,000

• Sponsorship includes logo on the front page, back page advert and content. • Non-member fee = £300 additional cost on prices above. Digital Marketing Opportunities 2018 Digital Marketing Opportunities 2018

Yorkshire.com is our award winning consumer website that attracts 11 million pageviews a year and is the call to action for all our marketing campaigns and activity.

Advertising on Yorkshire.com is a great way to reach a large audience and quickly, it's full trackable and often produces impressive click through rates if the right areas of the site are targeted.

We also offer dedicated advertorial style pages, where you can include your copy, a competition and an image gallery as well as homepage advertising.

Please contact the Welcome to Yorkshire Digital Team to discuss availability and booking:

Pete Wilson Digital Director Email: [email protected]

Tom Ashurst Digital Marketing Manager Email: [email protected] Design Fees Design fees

Welcome to Yorkshire offers a design fee for adverts that are placed within our publications. The artwork will be sent on to you for approval.

Cost (+VAT – member price): From £75.00 Event and Exhibition Opportunities Y 18 Alhambra Theatre, 21st March 2018 Y 18 is Welcome to Yorkshire's annual tourism launch pad event and the biggest of its kind in the UK, presenting highlights of Yorkshire tourism of the past year and looking forward to the plans for marketing Yorkshire in the upcoming year.

Opportunities (all + VAT)

Principal Conference Sponsor - £3,500 The highest level of exposure offered, incl: company logo on marketing collateral, company profile on yorkshire.com/Y17, acknowledgement as a sponsor and an advert with direct links, company logo on screen at the conference, onstage sponsor acknowledgement, association on our industry newsletter, highlighted as a principal sponsor in Y17 press releases, premier exhibition space and much more.

Refreshment Sponsor - £1,000 - Logo, company profile and hyperlink on www.yorkshire.com/Y17, company logo on screen during the presentation, branding and stand-up banners in a high traffic area of the conference, onstage sponsor acknowledgement and more…

Exhibitor Stand - £500 - Logo, company profile and hyperlink on www.yorkshire.com/Y17, company logo on screen during the presentation, exhibition space in the business networking area and more.

Conference Bag - £t.b.c. - One item or piece of marketing literature to go in the conference bag which is handed to every guest on departure. Great Yorkshire Show 10-12 July 2018

The Great Yorkshire Show takes place annually on the Great Yorkshire Showground in Harrogate. It is the country’s leading agricultural event attracting over 135,000 visitors each year. The 158th Great Yorkshire Show runs from Tuesday 10 - Thursday 12 July 2018. Stand share opportunities

The Welcome to Yorkshire stand is one of the most Gold inside – 2 available - £3,800 (+VAT) prominent and visually impressive stands at the show, with a Gold outside A – 2 available - £3,500 (+VAT) plot in 2016 of 32m x 34m. Our stand is easily accessible for Gold outside B – 1 available - £3,800 (+VAT) passing visitors from both sides of the main avenues; it is Silver – 8 available - £1,700 (+VAT) located near the main ring and the Big Wheel, one of the Beach Sponsorship - £4,000 (+VAT) show’s major attractions. Demo - £150 (+VAT) Audience Fact file Interactive Zone sponsor - £POA Number of visitors at the show – 135,000 Number of farmers visiting the show – 36,786 Non-member rates also available. £POA. Average spend per person £54.84 An affluent audience: 66% ABC1 social demographic For further details on how to get involved contact:

Nicola Christian Partnerships Manager Welcome to Yorkshire T: 0113 322 3570 M: 07581 575 221 E: [email protected] White Rose Awards 2018 Sponsorship Opportunities

The Welcome to Yorkshire White Rose Awards is the largest celebration of tourism excellence in the UK. Our awards recognise and reward the very best of the industry throughout Yorkshire.

The awards are attended by those working in the tourism industry and the wider business community. Opportunities

The awards are in association with the BBC and the Event Partner £ 5,000 (+VAT) Yorkshire Post, and achieved over £2 million in media Becoming the event partner is a unique opportunity for coverage in 2016, and audience exposure for our winners, your business to be associated with Welcome to sponsors and the wider tourism industry. Yorkshire at one of the most prestigious awards ceremonies in the UK. Have brand exposure before and after the event, scope to highlight your products and services throughout the evening and an opportunity to present an award.

Category Sponsorship £ 2,500 (+VAT) (per category) The opportunity to sponsor a category gives your organisation sole association and branding of your selected award.

Ad hoc £ POA