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About the Contributors

Kenneth C. C. Yang is a Professor at the Department of Communication. His research focuses on new media and advertising, consumer behavior in East Asia, impacts of new media in Asia.

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Margaret Ivy Amoakohene is a Senior Lecturer and Head of Department at the University of Ghana Department of Communication Studies. She has years of practice in both industry and academia. Her core research interests include public relations, strategic/integrated communications and qualitative research.

Andreas Dellnitz is a postdoctoral researcher and joined the Chair of Quantita- tive Methods at the Faculty of Business Administration and Economics, University of Hagen, Germany, in 2015. He completed his postgraduate studies with a Dr. rer. pol. from the FernUniversität in Hagen in 2015 and his graduate studies at the Ruhr-Universität Bochum, Germany with a diploma in Economics in 2010. In ad- dition to teaching at the University of Hagen, he holds guest lectures, for example at the Private Hochschule für Wirtschaft und Technik (PHWT), Vechta, Germany. His current research is in the areas of productivity and efficiency analysis, social network analysis, and information theory.

Patricia Dias is an Assistant Professor of the Faculty of Human Sciences at the Catholic University of Portugal. She is also a post-doctoral researcher at the Research Centre for Communication and Culture, and coordinator of the post-graduate course on Communication and Social Media. Holding a PhD in Communication Sciences, her research interests are digital media, young children, mobile communication, marketing and public relations. She is a member of the COST actions eRead and DigitLitEY, of CEDAR (Consortium on Emerging Directions in Audience Research) and also of the European Commission’s project “Young Children (0-8) and Digital Technologies”. Patrícia is author of “Living in the Digital Society” (2014) and “The Mobile Phone and Daily Life” (2008). About the Contributors

Christian Holsing achieved his doctoral degree at the Chair of Marketing at the University of Hagen, Germany. He studied business administration at the Universi- ties of Vienna and Bielefeld, where he achieved his Master’s degree (Dipl.-Kfm.). At present, he is Director of HVP Digital. Formerly, he was Head of Business Unit ‘E-Commerce & Digital Marketing’ at Lynx Consulting Group. Furthermore, his business experience includes a two-year apprenticeship in wholesale and foreign trade at Germany’s largest grocery retailer, the founding of an e-commerce start- up, and marketing consulting experience in the retail industry at IRI Worldwide. His research interests include online consumer behavior, social commerce, online business models, electronic word of mouth, interactive marketing, retail marketing, and Web analytics.

Yowei Kang (Ph.D.) is Assistant Professor at Department of Film and Creative Media, Kainan University, Taiwan. His research interests focus on experiential rhetoric, digital game research, technology and rhetoric, composition pedagogy using digital game technology, and teaching English as a second language (ESL). Some of his works have been published in International Journal of Strategic Com- munication, and Journal of Intercultural Communication Studies.

Ayse Binay Kurultay is an Assistant Professor of Advertising at Kadir Has University in Istanbul, Turkey. She received her undergraduate degree at Illinois Wesleyan University in Business Administration, she continued her studies at The University of Texas at Austin’s Advertising Department where she received her M.A. and Ph.D. degrees in advertising. She’s the editor of Perspectives in Communication Studies, Kavramdan Pratige: Medya ve Tuketim and Buyutece Takilanlar.

Thalyta da Matta is graduated in Media Studies from Federal Fluminense University (UFF).

Oloruntobiloba Olatunji is a trained Medical Physician with deep clinical domain knowledge, broad data science experience and great start-up experience, he is able to communicate intelligibly and function across these disciplines. This combination has greatly increased his efficiency across several multidisciplinary project teams he has worked in, saving time, gaining unique insights and deliver- ing results faster. Dr. Olatunji is equally competent and certified in the following skills; Web Development, Graphics Design, Branding, and 3D Animation, Video, Montage, Large Format designs.

371 About the Contributors

Thaiane Oliveira is a doctor of Federal Fluminense University (UFF) and professor of the department of Media Studies and the Post-graduate program in Communication of the same institution. Her research interests are pervasive gam- ing, advertising, audience studies, gamification, narrative and storytelling, media literacy and games and media for social change.

Adekunle Olusola Otunla is a senior faculty in the Department of Media and Communication Studies, Afe Babalola University, Ado-Ekiti, Nigeria. He was for- merly a Research Fellow in the Institute of Education, University of Ibadan, Nigeria. His areas of expertise spanning two decades covers Broadcast media development, Health communication and promotion, communication technology and media design for Instruction and training. His current research interests include; Applied commu- nication, ICT and Computer application in Higher Education teaching and training.

Angel Ramirez graduated from the media advertising degree plan, Department of Communication, The University of Texas at El Paso.

Carsten D. Schultz is a post-doc researcher at the Chair of Marketing in the Faculty of Business Administration and Economics, University of Hagen, Germany, where he completed his doctoral thesis in 2012. He studied business information systems at the University of Duisburg-Essen in Germany, and computer science at the University of Skövde in Sweden. In addition to teaching at the University of Hagen, he lectures at the Danube University Krems, Austria, and the FOM Uni- versity of Applied Sciences for Economics and Management, Germany. His main research interests are electronic marketing and online market research and include electronic commerce, online consumer behavior, search engine advertising, and social media marketing. He also has been advising companies on strategies and activities in these areas.

Inês Teixeira-Botelho is the author of “Extreme Generation”, a Vodafone’s sponsored book about the impact of new technologies both on digital natives and emigrants. She is author of several publications and books, and works as speaker, consultant and advisor on communication, media, technology and entrepreneurship. She is a researcher and project manager at the Centre for Research in Applied Com- munication, Culture, and New Technologies (CICANT) of Lusophone University of Humanities and Technologies and lecturer of the post- graduate course on Com- munication and Social Media at the Catholic University of Portugal. Her research interests are digital media, communication and cognition. She was a member of the COST Action e-Audiences, and now participates in eRead. She holds a Msc from Catholic University of Portugal with Summa Cum Laude distinction.

372 About the Contributors

Daniel Torres graduated from the Media Advertising Degree Plan, The Uni- versity of Texas at El Paso.

Vanissa Wanick holds a MBA in Marketing at University Federal Fluminense (UFF), and a BA in Design at PUC-Rio, Brazil. Currently, she is a PhD Researcher at the University of Southampton (Winchester School of Art), funded by CAPES, Brazil. Her research interests are cross-cultural HCI and Persuasive Design, advergames, gamification, user experience, games for behaviour change and Sustainable Design.

Abena A. Yeboah-Banin is a Lecturer at the University of Ghana Department of Communication Studies. Her research interests generally revolve around the marketing-communication nexus, media, and gender & communication.

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