Marketing Systems | Coaching & Training | Support integrated business communications With strong roots in traditional marketing, Conduit Communications uses the How we power of online marketing to help our clients build their business. Led by managing director, Katie McGregor, and with a team of four designers/ can help writers, we provide services from planning/strategy and training to hands-on practical support for clients who do not have design and marketing resources in house.

Communicating your got a whole lot easier with the advent of the internet. Now we can target, test and measure, and turn on a dime to “constantly improve. These are powerful times for marketers. Katie McGregor ” Managing Director We know that with marketing platforms competing to provide We like new and better ways to build business, many business owners and marketing managers feel that there is just too much to keep up with, systems and have very real concerns about their resources and ROI. We help in three core ways: Systems – we have developed several marketing systems that can be 1 applied to different businesses where there is an organised process of reach, action, nurture and conversion. Coaching & Training – we offer class and one-one-one training to 2 help clients make the most of the many powerful online marketing tools. Marketing Support – our designers and writers can set up and 3 maintain all components of an online marketing system including copywriting, editing, design (and SEO strategies), running email campaigns, setting up social media campaigns, PPC campaigns and designing adverts, brochures/white papers, Powerpoints and other marketing collateral. Case study

Hollywood Hair is a newcomer on the scene in Hong Kong yet they are “everywhere”. We’ve helped them get there.

Using a combination of Facebook targeted (to fans, website visitors remarketing, mailing list upload and fan and mailing list “lookalikes” for new prospects), AdWords PPC advertising and email marketing, Hollywood Hair is always front of mind with a string of campaigns, including a flash rainy-day offer to a “Hint Hint” campaign for Mother’s Day. Hollywood Hair also wins awards. Why? Because we ask clients to vote for them through campaigns. It works. Marketing System using AdWords (reach) with Facebook & Email Remarketing (nurture)

SEARCH R E A C H R E SEARCH RESULTS PAGE Case – ADWORDS ADVERT OR ORGANIC RESULTS CLICK

WEBSITE LANDING PAGE CONTENT OPTIMISED FOR KEYWORD & USER EXPERIENCE POSSIBLE ACTIONS (INCREASING ENGAGEMENT) study T I O N A C 1 2 3 4 5 READ + SOCIAL MEDIA SOCIAL MEDIA OPT-IN INTEREST TO LEAVE SHARE FOLLOW OFFER** PURCHASE REVISITS WEBISTE REVISITS WEBSITE cookies*

Shamrock Catering Group FACEBOOK REMARKETING* EMAIL MARKETING* Website visitors | Facebook fans | Email retargeting offers a wide range of services T U R E N U R however many people still only ** download whitepaper/voucher/ cheat sheet, sign up for newsletter, know Shamrock for its original webinar, enter competition, (objective – get email address) etc CLIENT sandwich delivery service. * with appropriate permissions

Our objective is to reach new T V E R C O N prospects, and educate current and new prospects in the range A key way of attracting new prospects is through targeted Google AdWords PPC campaigns. Many leads convert directly; those that don’t may enter a competition or follow on social media. All and quality of the client’s site visitors will be tagged with a Facebook “cookie” and when these prospects subsequently visit offerings with the goal of Facebook, the client reaches them with targeted and visually appealing Facebook adverts. conversion. A strong email marketing campaign nurtures contacts on a mailing list developed over time. These prospects are also exposed to a nurturing Facebook advertising campaign as Facebook allows, with appropriate permissions, a mailing list to be uploaded to Facebook where contacts can be reached through advertising. The client manages postings to their own newfeed, and is considering our suggestions for the development of a responsive website that will also allow us greater control over the design and function of landing pages. A few other projects

Henley Group/ St. James’s Place brochures, newsletters, event collateral Design, editing, production Jones Lang LaSalle white papers, flyers, Powerpoint presentations Design, editing, production MEV shopping website Design, editing, production Authentiques email newsletters and Facebook adverts Design, copywriting, production and a few more

CLESTRA print and email newsletters Design, copywriting, production SeaGypzy group branding Branding design Youth Diabetes Action website and bilingual quarterly magazine Design, copywriting, translation, production Jo Soo, Head of Marketing & Communications – JLL HK and Macau What I met Katie many years ago, the story is a classic, and she’s been a life saver. Conduit Comms are always helpful, responsive and able to work with a very short deadline. Most importantly they have become an extended arm of my marcom team and I can rely on her and her team for quality driven, creative projects. I am blessed with their clients input and their involvement certainly makes my day-to-day job much more effective.

Jane Archibald, Director, Corporate Development Division say – KG Group (Kids’ Gallery, Star English Schools, Mills International Preschools) We have been working with Katie and her team for several years on , newsletters, and social media, and the great thing about them is that they keep things personal. They are always willing to take time to really listen, provide feed back, and make suggestions. You get a very personalised service which makes you feel reassured and confident that you’ll be happy with the final outcome. They are quick to respond to questions and are also reasonable and realistic in their timing and cost projections.

Paul Levy, Vice President International and Marketing – CLESTRA HAUSERMAN Katie and Conduit has provided CLESTRA Asia with Marketing production for several years and Katie has always understood our needs, and captured the right ideas to achieve always outstanding work. I will definitely recommend Katie! Please contact us for an initial discussion to see how we might help. You can also visit Connect our website to see a fuller list of services and fees, and also browse our blog for articles. You can follow us on Facebook, LinkedIn, Twitter – or all three. We hope to hear from you soon.

Tel: 2858 6751 Email: [email protected] Address: 102 Hing Tai Commercial Building, 114 Wing Lok Street, Hong Kong

Facebook: www.facebook.com/conduitcommunications LinkedIn: hk.linkedin.com/in/conduitcommunications Twitter: www.twitter.com/conduitcomms

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