Rupert Murdoch's Neighborhood P. 10

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The future of LaGuardia P. 8 NYC’s homeless problem explained P. 9 WHO OWNS THE BLOCK: Rupert Murdoch’s neighborhood P. 10

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VOL. XXXI, NO. 41 WWW.CRAINSNEWYORK.COM

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SPECS TEAM MEDIA / PRINT INFO COLORS M-B BLACK CMYK L/S: 10.25” x 14” Creative: Tim O’Malley Eddie Vanbloem Pubs: Crain’s Chicago and Crain’s New Cyan 40/30/30/100 Magenta DOC SIZE: 10.875” x 14.5” Acct: Diane Hernandez York Yellow FONTS B: 11.125” x 14.875” Prod/Traf: None Greg Kucher Media: None Black Minion Pro Regular Corporate S Bold, Regular, Demi, Light G: None Studio: js/kt Line Screen: None TT Slug OTF Bold, Regular IMAGES Printed: 10-5-2015 3:18 PM @ None Helvetica Neue 65 Medium MB_METRIS_SSPVANIP2627_NAFTA_01_CS_300.tif (CMYK; 76.5%; 392 ppi; SuperStudio:ART:MNH:MERCEDES:2015:Vans:Metris:Metris Brochure_Cargo_Passanger_Vans:MB_METRIS_SSPVANIP2627_NAFTA_01_CS_300.tif) Metris_Logo_Master_Print_RichBlack.eps (16.98%; SuperStudio:Logos:Metris:Metris_Logo_Master_Print_RichBlack.eps) MB-wm_claim3_la_ML_n_1C.eps (30%; SuperStudio:Logos:Mercedes:2015 Mercedes-Benz Brand Marks:M-B Wordmark Vans Claim:MB-wm_claim3_la_ML_n_1C.eps) MB-star_M_n_4C.eps (30%; SuperStudio:Logos:Mercedes:2015 Mercedes-Benz Brand Marks:M-B Starmark EPS:MB-star_M_n_4C.eps) 20151012-NEWS--0003-NAT-CCI-CN_-- 10/10/2015 12:02 AM Page 1

OCTOBERCRAINS 12-18, 2015

FROM THE NEWSROOM | JEREMY SMERD Why we redesigned IN THIS ISSUE 4 AGENDA THE ENTREPRENEURS BEHIND this year’s Fast 50 have Related 6 IN CASE YOU MISSED IT could flip mastered the art of self-invention. For older businesses, 8 ASKED & ANSWERED site of reinvention is harder but no less necessary. As Bob Dylan McDonald’s 9 INSTANT EXPERT building into wrote, “He who’s not busy being born is busy dying.” another 10 WHO OWNS THE BLOCK Crain’s New York Business turned 30 years old this year, mega-tower giving us a reason to reflect on how we approach our 11 REAL ESTATE mission, which is to be an indispensable source of news 12 GREG DAVID and insight for New York professionals, owners, managers and investors. FEATURES Our weekly print newspaper used to be where New What readers Yorkers got their local business news. Now they go to really need from CrainsNewYork.com or sign up for the half-dozen “ email newsletters that we send daily to business a print experience decision makers. We believe that what readers really is refuge from need from a print experience is refuge from today’s today’s perpetual perpetual onslaught of digital information—an oasis of onslaught of smart storytelling and insightful analysis that allows 15 FEATURES busy, thoughtful people to better understand their digital information

industries and their city. That’s why we have radically 15 FAST 50 redesigned our flagship print product, transitioning from a newspaper to a 51 GOTHAM GIGS newsmagazine. In tandem with our digital offerings, this change will allow us 52 EXECUTIVE MOVES to serve our audiences with digital immediacy and print foresight. 53 SNAPS To make the reading experience better, we’ve organized ourselves into three parts: An opening Agenda section mixes timely news with interesting 54 FOR THE RECORD revelation, leading with our editorial and concluding with our signature lists. 55 PHOTO FINISH Then, an expanded feature section offers deep reportage and expansive CORRECTIONS Benefits consulting firm packages that tell the city’s best stories. In the back of the new Crain’s, you’ll Towers Watson & Co. will soon merge with the see familiar and popular elements reimagined, like Gotham Gigs and Executive Willis Group. Towers Watson’s name was stated incorrectly in the Oct. 5 Scoop. Moves. A new back-page feature, Photo Finish, offers a parting shot that tells Beauty salon Kolorbar signed a 10-year lease for you something important about what makes New York a unique place to do 2,700 square feet at 306 E. 86th St. The address business. Our timing for all this reinvention couldn’t be better. was misstated in the Oct. 5 For the Record. After years of decline, the printed word is making a comeback, not just here at Crain’s but across the media world, where book publishers are firing up the presses and e-reader sales are slowing for the first time. Like readers, ON THE COVER advertisers want a restful place far from the cacophony of the information PHOTO: BUCK ENNIS SIGN: LET THERE BE NEON superhighway. The reinvented Crain’s is an off-ramp, a destination and a road map for the next 30 years. DIGITAL DISPATCHES Go To crainsnewyork.com CONFERENCE CALL OUT READ Judge reconsiders ruling OCTOBER 28th that taxis must compete with MADE IN Uber or die NEW YORK ■ New York doctors are performing A trade show featuring the too many C-sections best of New York’s ■ Going to a Broadway show is not food and drink producers, just fun, it’s key to developing job including Cafe Grumpy. skills FASHION INSTITUTE LISTEN Get the inside story on OF TECHNOLOGY our new print design from the 28th Street and 7th Avenue people who put it together. And learn how New York, NY 10001 this year’s Fast 50 reflect Manhattan’s waning Cafe 9:00 a.m. to 5:00 p.m. influence. Plus, music by Brooklyn-based Grumpy C. Gibbs at crainsnewyork.com/podcast.

Vol. XXXI, No. 41, October 12, 2015—Crain’s New York Business (ISSN 8756-789X) is published weekly, except for double issues the weeks of June 29, July 13, July 27, Aug. 10, Aug. 24 and Dec. 21, by Crain Communications Inc., 685 Third Ave., New York, NY 10017. Periodicals postage paid at New York, NY, and additional mailing offices. Postmaster: Send address changes to: Crain’s New York Business, Circulation Department, 1155 Gratiot Avenue, Detroit, MI 48207-2912. For subscriber service: Call (877) 824-9379. Fax (313) 446-6777. $3.00 a copy, $99.95 one year, $179.95 two years. (GST No. 13676-0444-RT) ©Entire contents copyright 2015 by Crain Communications Inc. All rights reserved. BUCK ENNIS

OCTOBER 12, 2015 | CRAIN’S NEW YORK BUSINESS | 3 20151012-NEWS--0004-NAT-CCI-CN_-- 10/9/2015 9:53 PM Page 1

AGENDAWHAT’S NEW OCTOBER 12, 2015 Unwilling to raise the gas tax to pay for transportation, Congress taps ... Wall Street?

eep in a bill passed by the U.S. Senate is a clause that would divert about $1.5 billion a year from banks to pay for transportation projects. The legislation says a lot about what is wrong with Congress today. DThe money would come from reducing the 6% annual dividend that the Federal Reserve pays to the largest 292 banks holding Fed stock. One could argue that 6% is generous—the new rate would be 1.5%, which is closer to what the banks pay their own shareholders—but the real story here is how Congress funds transportation. The federal gasoline tax has long been the primary means of paying for highways. But lawmakers lack the courage or the common sense to raise the tax on gasoline, which has remained at 18.4 cents per gallon more than two years was 2005. BULL: Washington since 1993. Obviously, 18.4 cents buys a lot less today than it did 22 The issue is especially important for New York City, because federal lawmakers years ago. Gains in fuel transportation funding goes not just to want to milk banks to efficiency—a good thing—have The issue is crucial for New York City, roads, but also to mass transit, bridges and help close a also curbed gas-tax revenue, because mass transit, tunnels, which form the circulatory system $16 billion funding gap. which is now about $34 billion a bridges and tunnels form our for the city’s economy. New York, in turn, year. That is $16 billion short of generates lots of tax revenue—far more what Washington spends on economy’s circulatory system than Washington sends back to the city. transportation projects (and even Even members of Congress should be able to that amount is too low, given the deterioration of our infrastructure). do the math: Investing in New York’s infrastructure pays dividends for Hence the search for other revenue sources. everyone, unpopular as that may be to admit in some of their districts. Had the gas tax been indexed to inflation in 1993, it would be 31.1 By the same token, there is an opportunity cost when funding is cents per gallon today. Essentially, the tax has been cut 41% since then. delayed. That is often forgotten when Congress hunts around for ways The tax should be raised now, while gas prices are low, and indexed to to offset expenditures, such as by reducing banks’ dividends. Banks are inflation. At the same time, Congress should resume funding not too popular these days, which makes them an easy target, but transportation six years at a time, so cities and states can plan long- lawmakers ought to think of transportation bills as investments, not term projects. The last time it passed an infrastructure bill covering spending. Offsets need not be part of the equation. – THE EDITORS

FINE PRINT What prompted Shake Shack founder Danny Meyer to file paperwork to sell nearly all of his 1.3 million shares nine months after the burger joint went public? The company wouldn’t say. Nor would Leonard Green & Partners, the eatery’s largest shareholder, which made a similar move. Although it’s not unusual for owners to sell shares, the move led to speculation until Meyer piped up. “I’m not going anywhere!” he told Eater.com.

BY GERALD SCHIFMAN STATS 25 WORDS OR LESS THE ISLANDERS HAVE ARRIVED in Brooklyn, shooting to add PUCK BUCKS fans and revenue while retaining their Long Island loyalists.

My view is Hockey seating capacity at the Barclays Center, CITY AND THE “Michael Bloomberg 15,813 which is now the second-smallest venue in the NHL is going to run for $50M-$100M president, and he’s Yearly revenue the Islanders will receive from the Barclays Center, going to win with the arena keeping the surplus — Bill Ackman, CEO of Pershing Square Capital Management, Islanders’ odds to win the pledging to support the former 22-1 Stanley Cup mayor of New York should he decide to run. He added, Portion of Islanders’ “The window is now or never.” % 2015-2016 tickets 33 sold to Brooklynites

ADDICTED TO NUMBERS? GET A DAILY DOSE AT @STATSANDTHECITY SOURCES New York Islanders, BUCK ENNIS, GETTY IMAGES The Hockey News, Vegas Insider, New York Post

4 | CRAIN’S NEW YORK BUSINESS | OCTOBER 12, 2015

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AGENDA ICYMI CRAINS EDITOR IN CHIEF Rance Crain publisher, vp Jill R. Kaplan assistant to the publisher Alexis Sinclair, 212.210.0701 EDITORIAL Mayor vs. Moskowitz: editor Jeremy Smerd assistant managing editors Barbara Benson, How their mutual Erik Engquist web editor Amanda Fung dislike benefits both copy desk chief Steve Noveck art director Carolyn McClain photographer Buck Ennis UCCESS ACADEMY Charter Schools founder Eva senior reporters Joe Anuta, Aaron Elstein, Matthew Flamm, Daniel Geiger, Moskowitz and Mayor Bill de Blasio will never be friends. Andrew J. Hawkins, Adrianne Pasquarelli But her declaration that she won’t seek his job reporters Jonathan LaMantia, Caroline Lewis S data reporter Gerald Schifman might make it easier for them to coexist—which would web producer Peter D’Amato columnist Greg David help her business. And perhaps his mayoralty, too. contributing editors Tom Acitelli, Theresa Agovino, Paul Bennett, At a City Hall press conference, Moskowitz cited her Erik Ipsen, Judith Messina, Cara S. Trager focus on her education empire, which she hopes to grow ADVERTISING www.crainsnewyork.com/advertise to 100 schools from 34 today, as a reason not to run for advertising director Irene Bar-Am mayor. She earns more than $475,000 a year as CEO. [email protected] or 212.210.0133 Success Academy’s future growth depends on getting senior account managers Jill Bottomley Kunkes, Rob Pierce space within traditional public schools and donations account managers Zita Doktor, Jake Musiker, from its base of wealthy supporters. Both could have Stuart Smilowitz marketing coordinator LeAnn Richardson been jeopardized by a campaign. sales/events coordinator Ashlee Schuppius 212.210.0282 “Not running for mayor is good for business,” said Kenneth Sherrill, professor of political science at [email protected] Hunter College. ONLINE general manager Rosemary Maggiore Education-reform donors, especially on Wall Street, are loath to wade into political scraps, Sherrill 212.210.0237 [email protected] noted. Donations to Success Academy would have been seen as investments in de Blasio’s replacement. CUSTOM CONTENT Moskowitz and de Blasio dislike each other, and her decision won’t completely thaw their icy director of custom content Patty Oppenheimer 212.210.0711 relationship. But Moskowitz’s charter-school network is already controversial, and running for mayor [email protected] would have complicated its dealings with the city. EVENTS www.crainsnewyork.com/events “This parlor game has reached the point where it may have negative side effects” for Moskowitz’s business, director of conferences & events Courtney Williams, 212.210.0257 one charter-school supporter said, adding that if the de Blasio administration were intent on acting [email protected] “irrationally” toward her, she was smart to remove her political ambitions from the equation. – ANDREW J. HAWKINS manager of conferences & events Adrienne Yee AUDIENCE DEVELOPMENT director of audience & content Fantasy sports probe DATA POINT They could face up to 25 years in partnership development prison if found guilty on those Michael O’Connor, 212.210.0738 Employees at fantasy sports sites UBER WILL LEASE 20,000 charges. [email protected] FanDuel and DraftKings are being CRAIN’S 5BOROS investigated for profiting from SQUARE FEET IN THE SAME www.5boros.com placing bets using internal company LONG ISLAND CITY BUILDING Carnegie Hall interim chair Irene Bar-Am, 212.210.0133 [email protected] data. State Attorney General Eric Philanthropist Mercedes Bass will WHERE THE TAXI AND SPECIAL PROJECTS Schneiderman has requested data temporarily replace billionaire manager Alexis Sinclair 212.210.0701 from both sites. Reacting to the LIMOUSINE COMMISSION Ronald Perelman as chair of Carnegie [email protected] allegations, the companies banned Hall. Perelman stepped down after REPRINTS WILL BE MOVING NEXT MONTH reprint account executive Krista Bora employees from participating in the raising concerns about the venue’s 212.210.0750 daily contests. finances and what he described as a PRODUCTION production and pre-press director and closed three retail stores. lack of transparency. – AMANDA FUNG Blackstone’s murky fees Simone Pryce Although MakerBot will maintain its media services manager Nicole Spell The private-equity giant agreed to 17,000-square-foot Industry City SUBSCRIPTION CUSTOMER SERVICE pay $39 million to settle a Securities factory, it will move research and www.crainsnewyork.com/subscribe [email protected] and Exchange Commission charge development to its headquarters in 877-824-9379 (in the U.S. and Canada). concerning a type of upfront fee that downtown Brooklyn. MakerBot was $3.00 a copy for the print edition; or $99.95 it collects from companies it owns. It one year, $179.95 two years, for print a pioneer of low-cost 3-D printing but subscriptions with digital access. was the first time in the firm’s 30- has struggled in recent years. to contact the newsroom: year history that it was called out by www.crainsnewyork.com/staff the SEC for violating securities law. Ann Inc. gets new leader 685 Third Ave., New York, NY 10017-4024 phone: 212-210-0100 fax: 212-210-0799 Kay Krill was replaced as president Entire contents ©copyright 2015 Brooklyn explosion not caused by gas and CEO of Ann Inc. by the Crain Communications Inc. All rights Mayor to retailers: Shut the door reserved. ®CityBusiness is a registered Officials eliminated natural gas as company’s deputy. Gary Muto will When the warm weather returns trademark of MCP Inc., used under license the cause of a building explosion in take over the Manhattan-based agreement. next year, retailers will have to Borough Park, Brooklyn, that killed parent of clothing and accessory CRAIN COMMUNICATIONS INC. comply with a new law signed by BOARD OF DIRECTORS two and injured 10 people earlier this brands Loft and Ann Taylor. Krill, Mayor Bill de Blasio last week chairman Keith E. Crain month. Authorities are now who led Ann since 2005, will join the president Rance Crain investigating whether an accelerant board of Ann’s parent, Ascena Retail requiring shops and restaurants to treasurer Mary Kay Crain, Cindi Crain or some type of fuel triggered the keep doors and windows closed executive vp, operations William Morrow Group. executive vp, director of strategic blast. Gas leaks were the cause of while air conditioners are operations Chris Crain building explosions in the East Dewey execs await final verdict operating. A 2008 law applied only executive vp, director of corporate operations K.C. Crain to stores 4,000 square feet or Village earlier this year and in East Three senior executives at now- senior vp, group publisher David Klein Harlem in 2014. defunct law firm Dewey & LeBouef larger. Eateries with sidewalk cafés vp/production, manufacturing David Kamis are exempt. The law goes into chief financial officer Thomas Stevens are off the hook on some charges. chief information officer Anthony DiPonio 3-D printer maker shrinks effect in 2016 and imposes a A jury found them not guilty of founder G.D. Crain Jr. [1885-1973] MakerBot is laying off 20% of its falsifying business documents, but $250 fine for the first offense and chairman Mrs. G.D. Crain Jr. [1911-1996] staff—the second time this year it has the panel had not yet reached a as much as $1,000 for repeat secretary Merrilee Crain [1942-2012] done so. Six months ago, the 3-D verdict on fraud, larceny and violations.

AP IMAGES, GETTY IMAGES printer manufacturer cut 100 staffers conspiracy charges as of press time.

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AGENDA ASKED & ANSWERED REAL ESTATE

DAN TISHMAN INTERVIEW BY DANIEL GEIGER

The new “LaGuardia will be about ince selling his family’s 112-year-old construction company to the engineering giant Aecom making the five years ago, Dan Tishman has been an active time you executive at the global firm while also building his own spend there Sreal estate investment and development company,Tishman memorable and Realty. In response to a design competition, he released a vision remarkable for a new LaGuardia Airport this past summer to much fanfare. Next year, he will unveil recommendations for improving JFK.

How much will the LaGuardia plan cost? The Central Terminal is a $4 billion project, about $1 billion of which will be public money, with the rest private. The second piece is Terminals C and D, which are Delta’s, and which they’ll pay to refurbish. A reasonable assumption is that it would cost maybe another $2 billion or $3 billion. I don’t think anyone has figured out the cost of bringing AirTrain to LaGuardia. It’s hard to throw numbers out. We have a master plan that is very conceptual in nature. What do you like about the new plan? Airports of the past were airline-friendly, where you go to the gate and wait. The new LaGuardia will be about making the time you spend there memorable and remarkable. DOSSIER

How close will the finished product look to what was unveiled this NAME Dan Tishman summer? WHO HE IS Chair Very close. There was a vision for a unified terminal, and and chief executive, that’s what the finished product will look like. It takes months Tishman Construction to take a conceptual drawing and figure out all the details. Corp.; vice chair, Aecom Technology What improvements will we see at JFK? Corp.; vice chair, Tishman Realty You’ll see more work around the economics of the airport and AGE 60 the connectivity of the terminals, which is terrible. The airlines want to expand their operations, and then there’s a huge air- BORN New York City cargo component that is [seeing less volume]. Can you shrink EDUCATION Evergreen State that? We are in the process of getting the responses from the College architects and design firms. You’ll see a vision there possibly FRIENDS IN HIGH PLACES by the second quarter of 2016. Tishman is a friend of Gov. Andrew Cuomo, who named him to oversee Are you buying or developing anything these days? design competitions to improve LaGuardia and JFK airports. He is We bought an East 16th Street parking garage and are in the also a friend of former Mayor Michael early stages of a 100,000-square-foot residential Bloomberg, who tapped him to help development, likely condo. manage construction of the National September 11 Memorial & Museum. Will you build union? DEAL Tishman and investment It depends on how big it is. I would much rather use a union partners MetLife and Silverpeak contractor. But if you can produce a good-quality project for recently put their 600-room 25% less going nonunion, then there’s a problem. Most InterContinental New York Times Square on the market for a reported developers aren’t willing to pay 25% [more] if they’re not $850 million. “We’re seeing what the getting something tangibly better. market can bear,” Tishman said.

What does that say about the future of union construction? BUCK ENNIS Union construction is facing a real dilemma. [At Aecom] we’re on the union side, and it’s hurting our business. Today, better than 60% of residential construction is nonunion. Ten years ago, it was maybe 10%.

Should union wages be a requirement for projects to receive 421-a tax benefits, the state program for affordable housing? I am not a proponent of tying prevailing wages to government policy decisions like 421-a.

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AGENDA INSTANT EXPERT SOCIAL SERVICES

BY BRENDAN O’CONNOR Why New York can’t house its homeless [in 5 steps]

THE PROBLEM New York City’s homeless population has been rising THE PLAYERS 1for a while. In the past 15 years, the number of people in city Services for the city’s homeless are paid for through a shelters has increased by 150%. On combination of federal, state and local funding, along with any given night, as many as 2 private money raised by nonprofits. In his first budget, de Blasio 58,000 New Yorkers bed down spent $1.17 billion on the in one. New York is one of just a homeless, 12% more than in handful of states where all the previous year, and has residents have a legal right to moved about 15,000 New housing, thanks to a 1979 Yorkers from shelters into court decision. permanent housing during his Although the number of people first 20 months in office. living on the streets has Although his predecessors actually declined by some 30% since 2002, the increased Michael Bloomberg and Rudy visibility of the homeless and media coverage have pressured Giuliani excelled at getting the Mayor Bill de Blasio to act. A recent Quinnipiac University poll homeless out of view, de Blasio found that 53% of city voters disapprove of his handling of says he is pursuing a more “humane” poverty and homelessness. After initially downplaying the approach. He has often stressed problem—and blaming his predecessors—de Blasio has his belief that individuals have a constitutional right to live on the become more aggressive, forcing out the deputy mayor who street so long as they remain peaceful. oversaw homeless services and launching a $22 million initiative to combat mental illness among the homeless. “I think there is both a perception and a reality problem,” the mayor said in a September radio interview. YEAH,BUT... That wasn’t the view of his predecessors. “You You chase ’em chase ’em and you chase ’em and you chase SOME BACKSTORY and you 3 ’em,” Giuliani said of his policy toward the “ homeless, “and they either get the treatment they Services for the homeless chase ’em and you need or you chase ’em out of the city.” Bloomberg in New York City date back was credited with improving the quality, safety and 4 to the 17th century, when chase ’em, accessibility of city shelters, which he said explained Dutch settlers established legal and they either their rising population, and moved thousands of protections for residents in need. get the treatment sheltered families into permanent housing. Even today, the quality of New Bloomberg’s supporters argue that Gov. Andrew York’s services leads homeless they need Cuomo’s 2011 decision to stop funding that program— people to relocate here, as does or you chase’em wiping out federal matching money, too—caused the the availability of food and number of people in shelters to spike to 60,000 in income from begging and out of the city December 2014, from 38,000 in May 2011. scavenging. Surveys suggest that up to 10% of the families in shelters come from outside the state. Although the homeless count fluctuates—driven by everything from global economic forces to the vagaries of weather—for WHAT’S NEXT many, the problem appears Improved or not, the city’s intractable. The vast majority of shelters—roughly 700—remain a New York’s homeless simply 5 costly last resort. De Blasio is can’t find a place they can banking on affordable-housing programs afford, and about a third face to reduce the number of people who noneconomic barriers such as are homeless for economic reasons, addiction and mental illness. while advocates want more supportive This has led to calls for housing for those with other problems. expanding a joint city-state But rents are still rising faster than program, called New York/New incomes, and the outlook for New York, that supplements housing York/New York funding, which expires with social services. in June, is uncertain. BUCK ENNIS

OCTOBER 12, 2015 | CRAIN’S NEW YORK BUSINESS | 9 20151012-NEWS--0010-NAT-CCI-CN_-- 10/9/2015 3:21 PM Page 1

AGENDA WHO OWNS THE BLOCK REAL ESTATE

1211 SIXTH AVE. One block, two midtown realities 47th Street to 48th Street, between Sixth and Seventh avenues

BY TOM ACITELLI TOURIST TRAP 717 SEVENTH AVE.

he buildings on this mega-block OWNER The estate of encompass the high and low of Dolorita Fitzgerald Wallace midtown’s commercial spectrum. ITS STORY On Sixth, modernist skyscrapers Wallace and her husband, Tsoar. At the other end toward Seventh, squat the late Stratford Wallace, a physician, collected and grubby buildings front the northern reaches New York buildings and of Times Square and its many tourist traps. sites beginning as far back In between is a muddled combo of the two. as the 1940s. This building currently houses One of the more-watched development sites in the Embassy Gifts the city is 20 Times Square, which is being tchotchke shop. turned into an upscale Marriott designed by a co-founder of Studio 54. Nearby is a parking garage once owned by a former publisher of the New York Post. And, because this is midtown BREAK A LEG west, a Broadway theater dating from the 1920s 138 W. 48TH ST. makes the block come alive at night. Ⅲ OWNER The Shubert Organization ITS STORY The Shubert Organization, which CHECKING INN owns 17 Broadway theaters, has 20 TIMES SQUARE operated the 1,082-seat Cort Theatre since 1927. The Cort OWNER is one of the last surviving A limited-liability company controlled theaters designed by Thomas by prominent real estate and hospitality Lamb, a major architect of such industry investors: the Witkoff Group, venues in the 20th century. the Vector Group, Winthrop Realty Trust, the Carlton Group, Starwood Property Trust and Starwood Capital ITS STORY The site is slated to house 100,000 square feet of retail as well as a 452- room Marriott Edition hotel, designed in part by Ian Schrager—hospitality and nightclub legend of Studio 54 fame— and due to open in 2017. The building will also include an 18,000-square-foot high-definition LED sign, one of the RUPERT’S EMPIRE world’s biggest. 1211 SIXTH AVE.

OWNER Private real estate investment fund Beacon Capital Partners of Boston; Ivanhoe Cambridge, a subsidiary of a Canadian fund manager; and Callahan Capital Partners, an investment firm in Chicago. ITS STORY Most New Yorkers today know the 1.9 million-square- PARK IT foot skyscraper that was once part of Rockefeller 145 W. 47TH ST. Center as the News Corp. Building. But the holdings that make up some of Rupert Murdoch’s media OWNER empire, including The Wall Street Journal and Fox Macquarie New York Parking, News, occupy just 49% of its rentable office space. a subsidiary of Sydney-based bank Macquarie. ITS STORY Hirstan Associates owned the garage starting in the 1980s. Macquarie acquired it in 2005. The late entrepreneur Abe Hirschfeld, who produced Broadway plays and briefly owned the New York Post, controlled Hirstan. MAP: OASISNYC/ PHOTO: BUCK PHOTO: MAP: OASISNYC/ ENNIS

10 | CRAIN’S NEW YORK BUSINESS | OCTOBER 12, 2015 20151012-NEWS--0011-NAT-CCI-CN_-- 10/9/2015 3:53 PM Page 1

AGENDA REAL ESTATE

Far West Side McDonald’s sale makes way for tower Related Cos. set to build another Hudson Yards property BY DANIEL GEIGER

he Related Cos. Marcus; and 30 Hudson Yards, million-square-foot complex Related is planning to start has acquired a a nearly 1,300-foot tower that of office, residential, retail, construction soon on a McDonald’s on the will be home to Time Warner hotel, cultural and public development that will consist far West Side of and across the street from the space will sit on the eastern of more than 6 million square TManhattan, paving the way upcoming 50 Hudson Yards. rail yards. feet of office and residential A RENDERING of 10 Hudson for a mega-tower or a pair of When complete, an 11.2 On the western rail yards, space. Ⅲ Yards as seen from the High Line. super-tall skyscrapers at Hudson Yards. McDonald’s is closing its location at the corner of West 34th Street and 10th Avenue. The Related Cos. is purchasing the site from the restaurant chain, which has owned it for decades, for a sum that was not disclosed. McDonald’s filed a notice with the state at the end of September announcing that it plans to lay off all 65 employees at the location by the end of the year. A person who answered Todd Staub the phone at the McDonald’s CHIEF FINANCIAL OFFICER location but was not UTZ QUALITY FOODS authorized to speak publicly said the company is looking for another location in the area. The fast-food restaurant’s corner lot is the final parcel the developer needed to be able to build a mixed-use A hunger development of up to 3.3 million square feet. Related has spent about $200 million for growth. during the past seven years acquiring all the other properties on the block bounded by 10th Avenue, the newly created Hudson Boulevard, and West 33rd and 34th streets. Understanding Related refers to the site as 50 Hudson Yards and has yet to release formal designs for what’s important. what it wants to build there. Tentatively, however, the company has plans for two towers that could each soar more than 1,000 feet. Utz Quality Foods has come a long way from the kitchen of Bill and Salie Utz. Today, they deliver snacks Meanwhile, Related last week topped out the first all over the country, employing thousands of hardworking Americans. At M&T, we’re proud to have aided tower it is developing, at 10 Hudson Yards, a 700-foot-tall their recent growth – being proactive with acquisitions and providing multiple strategic financing options. spire that is anchored by We not only have the resources they need, we offer the responsive, personal attention this family-owned handbag purveyor Coach. The developer also company is looking for. To learn how M&T can help your business, visit mtb.com/commercial. announced that social media marketing firm VaynerMedia will be joining Coach at the tower, where the digital marketing agency will take 88,000 square feet for its corporate headquarters. Related is also in the process of building a 1 DEPOSITORY AND LENDING SOLUTIONS | TREASURY MANAGEMENT | MERCHANT SERVICES | COMMERCIAL CARD million-square-foot mall along 10th Avenue, which will be anchored by the ©2015 M&T Bank. Member FDIC. Equal Housing Lender. department store Neiman

OCTOBER 12, 2015 | CRAIN’S NEW YORK BUSINESS | 11 20151012-NEWS--0012-NAT-CCI-CN_-- 10/9/2015 4:39 PM Page 1

AGENDA VIEWPOINTS

Greed is ‘good’again, especially for the city Wall Street compensation has climbed to a near-record level

all Street is back—in average (salary and bonus) turbulence could reduce second-half particular, the pay for rebounded to $360,000, where it earnings. Even if that happens, pay the people who work stayed through 2013. Then last year, it will go up again because traders and there. The average topped $400,000 for only the second investment bankers will be able to salaryW in 2014 increased 14%, to a time. take credit for the first six months record $404,800, the state The comptroller’s report said firms and avoid blame for the second part comptroller reported last week. have raised base pay and bonuses—the of the year. People who think Wall Street latter by 50% in the past three years. This dance has been going on for caused the financial crisis and Meanwhile, the more than 30 years. In exacerbates inequality are outraged. securities industry’s net 1981, the average salary People who care about the city’s income for the past two $405K on Wall Street was only economy are quietly happy, because years has been stuck at AVERAGE Wall Street (emphasis on the only) GREG DAVID pay in 2014 the money lifts the prospects of about $16 billion, double the average for the made nine times what Gutfreund did millions of New Yorkers. depressed by multibillion- rest of the city’s in his best year. (Blankfein took What is really important about the dollar settlements with regulators over workforce. Today, it is 5.6 times as home $24 million last year.) numbers is what it reveals about Wall the firms’ misdeeds before, during and much, close to the record of 2007. No one thought that greed had Street. The people who work in the after the crisis. Underlying profits are In 1986, the leading CEO of the been eliminated from Wall Street, securities industry may be good at better, and the people responsible for day, John Gutfreund of Salomon but before last week it appeared many things, but their No. 1 skill is those gains are demanding more of the Brothers, caused a scandal when he some restraint had taken hold. The making sure they get paid a lot. Here spoils—and getting them. was paid the outrageous sum of $3.1 comptroller’s report makes it clear is the story. The comptroller’s report notes million. In 2007, Goldman Sachs that greed is good again. Ⅲ Wall Street compensation plunged that 2015 first-half profits on Wall paid Lloyd Blankfein, the leading in the aftermath of the financial crisis, Street were very strong at more than CEO of this era, $68 million. GREG DAVID blogs regularly at to just over $300,000. By 2010, the $11 billion, but warns that market Adjusted for inflation, Blankfein CrainsNewYork.com. 20151012-NEWS--0013-NAT-CCI-CN_-- 10/9/2015 3:52 PM Page 1

AGENDA VIEWPOINTS

Taking sides on street vendors Libertarian, biz leader clash on carts; readers critique taxi story and midtown towers

Sidewalk sellers create jobs like medallion system won’t do it. of Health keep up with inspections If the column can’t even get the “Study intended to boost street Letting more entrepreneurs in and collections of fines, when it facts right (Medallion is not “one vendors could be used against and bringing more vendors out of has its work cut out for it now? of the largest owners” of medal- them” (CrainsNewYork.com), about the black market will grow the DANIEL A. BIEDERMAN lions), readers shouldn’t trust the our report “Upwardly Mobile: industry, create more economic President, 34th Street Partnership and rest of it, either. Bryant Park Management Corp. Street Vending and the American activity and opportunity, and, yes, ED BUTOWSKY Dream,” worries that vendors generate more tax revenue. Cheap shot at taxi lender don’t pay enough taxes. Given DICK M. CARPENTER “Medallion Financial ‘writes’ the Sayonara, NYC Institute for Justice that most run microenterprises— ship,” (In the Markets, Sept. 28), Re “In midtown east, taller one entrepreneur running a single IT IS GRATIFYING that you have given regarding Medallion Financial’s towers will mean better transit” cart with perhaps a few employ- more perspective on New York asset write-up, oozes with skepti- (CrainsNewYork.com): What, more ees—the tax revenue generated by City’s problematic street-vending cism, but over what? If external shiny glass towers that make the industry is completely in line policies. Beside the tax issue, interest in the bank doesn’t exist, New York City look like Tokyo? I’m with what one would expect of there are others. There is little or then say it. If not, then the skepti- a filmmaker, and there’s general such small businesses that, no evidence to suggest that the cism’s only purpose is to sell the agreement among my colleagues nonetheless, collectively generate City Council’s desire to lift the cap column’s anti-taxi bias. that there are fewer places to outsize economic activity, including on the number of street-vending The column shouldn’t raise film in Manhattan. If we want to hundreds of millions of dollars in permits will curtail the black questions, considering the bank is establish the feeling of New York, goods and services and tens of market. Indeed, many aver it would carried at six times earnings while we’re being reduced to shooting thousands of jobs. publicly traded peers trade at 15 allow the black market to flourish movies and TV shows exclusively If the goal of New York City’s and to become even more lucrative times earnings. If anything, this is in the East/West Village, the vending policy is to fill the city’s for permit hoarders who sit atop conservative accounting, not that Upper West Side and Harlem. tax coffers, keeping caps on vend- the pyramid. And if the cap were Medallion “pulled accounting ing permits and imposing a taxi- lifted, how would the Department maneuvers to show a profit.” LINDLEY FARLEY

CRAIN’S WELCOMES SUBMISSIONS to its opinion pages. Send letters to [email protected]. Send columns of 475 words or fewer to [email protected]. Please include the writer’s name, company, address and telephone number.

20151012-NEWS--0015-NAT-CCI-CN_-- 10/9/20153:57PMPage1

BUCK ENNIS Integral AdScience Datalot Credibly Create Group NYC Group Create Centric Digital BuzzFeed Kanta ElectricCorp. Business Insider Boyce Technologies Biz2Credit LIST THE Kargo revenue and measured their three-year annualized growth rate. We partnered with the accounting firm Anchin Block & Anchin to verify the financial the accountingfirmAnchinBlock&toverify the rate.We with annualizedgrowth partnered three-year revenue andmeasuredtheir - - - * - TO ARRIVEAT OURANNUALRANKING Liberty BlueGroup Liberty - * ------20 38 35 18 LiveIntent Bareburger documents submitted by companies. This year’s results show how advertising tech firms are fueling the economy. techfirmsarefueling the documents submittedbycompanies. Thisyear’sresultsshowhowadvertising AlphaSights AdTheorent - Adore Me Adore - Aden +AnaisInc. - Accordant Media Accordant ------17 Eastern UnionFunding Eastern - Indagare TravelIndagare Factory 360 Factory of the fastest-growing NewYorkof the $10million ormorein businesses,welookedatcompanieswith Goviva IIT Hipercept - 23 - 28 - - - 28 30 32 - 36 21 38 29 30 20 36 36 29 29 20 18 26 34 27 Regeneron Regeneron Regal Wings Seat Geek Refinery29 Redcom Design&Construction Space/Craft Worldwide Re:think ProjectSpan Services ProjectSpan StartApp Pharmapacks Strategic FinancialSolutions Perseus On DeckCapital ytcx- Syntactx National MedTrans Network aa - Tapad - - anrei - VaynerMedia MobileFuse - - - - - MediaMath Vice Media Vice - Marketsmith Inc. Work Market - - - Marathon Power - - - Makosi Consulting Yext - - - - - COE 2 2015 OCTOBER 12, - - - | 22 RI’ E OKBUSINESS YORK CRAIN’S NEW Inc. - - - 33 ------29 20 35 18 29 22 18 35 20 33 35 27 16 32 23 18 24 22 | 30 24 30 36 22 15 20151012-NEWS--0016,0017-NAT-CCI-CN_-- 10/8/20159:20PMPage1

BUCK ENNIS 16 | RI’ E OKBUSINESS | YORK CRAIN’S NEW have todifferentiate ourselves allthetime. bigger pockets [thanours].To beinthatracewe Millennial Media and Ran Avidan hadnoideaitwas goingtobe game, someone clicked ontheadanddownloaded the game maker insidetheirapps.Every time would letappdevelopers putanadfromamobile small teamstartedbuildingasoftware kitthat they were creating. make moneyfromadvertising onthefreeapps cellphones andthatdevelopers neededaway to knew thatbanneradswere ineffective on downloads. Theywere wrong. half amillionusers, are competingdirectly withGoogle need inthemarketplace. was agreatproduct, understood that that knew itwas goingtobebig , How itgrew: emoticons StartApp founders thoughtthey revenue officerandStartApp e needed revenue, to tapintoabuddingmarket: (the engineersremainedinIsrael)asitcontinued its salesandmarketing headquarterstoNew York StartApp hadgoneglobal. Thecompany moved StartApp was founded inTel Aviv. ByJuly 2012 employee. determine thebestaudience for eachad. continues torefinethealgorithmsthat provide full- makes useofthegyroscopeinsideaphone to eight weeks— launching anewadframework every sixto Network andalonglistofsmallerapppublishers. Advertisers includeElectronicArts, U.K. make upthethreebiggestmarkets. monthly aroundtheworld. TheU.S. software; If so, of gameplayers who willendupspendingmoney? the people who clickontheads.Aretheykind process, looking toacquirenewusersthroughtheirads. 1 - commerce andentertainmentcompanieswere So thetwo Israeliveteran entrepreneursanda Dudkiewicz hadrunastartupthatdeveloped When itwas finally ready for atestrun, That was inMarch2011, “ “ And StartAppisstillmoving quickly, In additiontoautomating thead- StartApp now has100, and makemoneyfromtheads a waytoembedadvertisinginapps— rate: lion Location: What itdoes: STARTAPP Total employees: Within amonthandhalfwe hadreached Growth hasaccelerated, big. advertisers pay morefor theirclicks. the apppublishers would getpaid. 21,984% StartApp alsoanalyzes thebehavior of 2014 revenue: those appsreach350millionusers ; Avidan worked onmobile data.Both : “ This isbiggerthanus.Icouldsay it circle visuals.Thecompany also SoHo That was thepointwhere we Their ideawas sosimple thatthey such asits Gives appdevelopers — Local employees: 103 2011 revenue: companies withmuch ” but itwas fillingahuge and mobile gaming, said Itay Rokni , $37.2 million ” COE 2 2015 OCTOBER 12, 000 appscarryingits “ 360 Profitable? but GilDudkiewicz three monthsafter ” ” Rokni said. – ad unit, MATTHEW FLAMM , Social Gaming ’ China andthe d get10, App makers $0.2 mil- ’ , s second Facebook, 8 Yes insertion Growth which chief “ 000 ” the

- , ▼ the dust. in pioneer left mobile ad-tech phones the some ofthe Itay Rokni—and Revenue Officer with Chief Dudkiewicz (left) founder Gil co- StartApp 20151012-NEWS--0016,0017-NAT-CCI-CN_-- 10/8/2015 9:21 PM Page 2

50 LIVEINTENT 2 What it does: Allows marketers to put ads suited to specific audiences inside email newsletters

Location: TriBeCa 2011 revenue: $0.5 million 2014 revenue: $39.5 million Growth rate: 7,565% Local employees: 164 Total employees: 180 Profitable? No

How it grew: For the cutting-edge users of today’s technology, messaging apps like Snapchat and Slack are cool. Email is not. And that’s just fine with LiveIntent founder and Chief Executive Matt Keiser, who has built his business around a communications channel that has barely changed in the past two decades but which people still use every day. “There is a lot of technology that is killing the way we used to use email,” he said. “But it continues to be the way we want to interact with brands.” Keiser began work on LiveIntent in 2009, in a TriBeCa apartment one flight down from where he lived with his wife and two children. The aim was to take the sophisticated audience-targeting practices of ad-tech companies such as DoubleClick and apply them to emails that American Express or The Wall Street Journal might send to members and subscribers. Increasingly, those emails were reaching users on their phones, which made LiveIntent even more useful to marketers who were looking for a mobile strategy. In addition to sending a potential tourist an ad for a London hotel, it could follow that user—through anonymous identifiers—across the different devices in which she opened email. Even better, LiveIntent could send her an ad for a flight to London just when she was looking for one. The ability to precisely market to consumers who were set to make a purchase has led to deals like the recent one with business software giant Salesforce, which is making LiveIntent’s services available to its clients. “In a world of fragmented attention and device usage, how do you reach customers where they’re spending time?” Keiser asked. “If you can put the right service or product in front of a customer when they’re paying attention, and you can reach those customers at a very high rate, you have something magical.” – MATTHEW FLAMM

OCTOBER 12, 2015 | CRAIN’S NEW YORK BUSINESS | 17 20151012-NEWS--0018-NAT-CCI-CN_-- 10/8/2015 10:26 PM Page 1

Growth rate: 3,420% Local employees: 26 ADTHEORENT Total employees: 26 Profitable? Yes 3 What it does: AdTheorent’s data-mining platform analyzes billions of data points to How it grew: Starting out with direct-mail determine audiences that are most likely marketing 16 years ago, Marketsmith has to respond to ads. expanded its offerings and raised its profile Location: Hudson Square 2011 revenue: through the success it’s had with one client: $0.5 million 2014 revenue: $22.3 million SharkNinja, the household-goods brand that it Growth rate: 4,029% Local employees: 67 has helped become a billion-dollar company on Total employees: 96 Profitable? Yes the strength of new products and compelling 50 infomercials. How it grew: As eyeballs and ad dollars shift to mobile, AdTheorent’s technology has become increasingly valuable to marketers who need to PHARMAPACKS TAPAD keep track of consumers (and their shopping 5 What it does: Online retailer for health 6 What it does: Without compromising a patterns) as they move from phones to tablets to and beauty supplies sells on marketplaces consumer’s privacy, Tapad lets digital desktop computers. ranging from Amazon to Walmart.com. It advertisers track consumers across their ships all products from its College Point, multiple devices to show them appropriate Queens, headquarters. ads.

MARKETSMITH INC. Location: College Point, Queens 2011 revenue: Location: Flatiron district 2011 revenue: 4 What it does: The full- $1.2 million 2014 revenue: $33.8 million $1 million 2014 revenue: $30.9 million service marketing firm, Growth rate: 2,976% Local employees: 206 Growth rate: 2,769% Local employees: 107 founded by Monica Smith Total employees: 206 Profitable? Yes Total employees: 144 Profitable? No (right), focuses on direct- response television How it grew: Its focus on technology enables How it grew: A pioneer in helping advertisers with marketing, branding and media buying Pharmapacks to adjust prices throughout the day their growing need to reach consumers on to stay both competitive and profitable, and to multiple screens, Tapad now also licenses its Location: Cedar Knolls, N.J. 2011 revenue: ensure that thousands of shipments move cross-device technology to other mobile ad- and $2.9 million 2014 revenue: $103.1 million quickly and reliably through its system. marketing-tech firms.

BOYCE 7 TECHNOLOGIES What it does: Manufactures emergency communication systems for transit agencies

Location: Lower Manhattan 2011 revenue: $1 million 2014 revenue: $26.9 million Growth rate: 2,644% Local employees: 50 Total employees: 50 Profitable? Yes

How it grew: Five years ago, Charles Boyce got a call. The Metropolitan subway line at the East 23rd Street and Brooklyn Bridge Transportation Authority was looking for companies to build emergency stations. Today, Boyce Technologies has delivered 3,000 voice and video intercoms for the subway. Was he interested? systems to the MTA, as well as supporting equipment. As of The competition was stiff. Established firms Code Blue Corp. and September, 218 units had been activated, with 150 more Siemens were also bidding. But Boyce was ready for the moment. A stations planned by the end of the year. telecommunications engineer, he had spent the previous quarter- “Boyce has provided a highly functional device that is century designing capital projects for the MTA through his former designed to withstand the rigors of our subway environment,” company, Transit Technologies. an MTA spokesman said. The only catch: He had just 30 days to come up with a prototype. Boyce is in the process of consolidating two small So he secluded himself in his upstate cottage and got to work. manufacturing sites in Long Island City into one massive “There was a driving force inside of me that was unstoppable,” he 70,000-square-foot facility in the Queens neighborhood. The said, noting how the assignment reminded him of a similar company has a pilot scheduled with Metro-North and is fielding competition early on in his career while simultaneously offering him inquiries from LIRR, New Jersey Transit and even the Los a chance to start over with a new project. Angeles Metro. It expects revenue to hit $50 million by the end The MTA loved his sleek and resilient design. “After they accepted of the year.

S my first sample, they said, ‘That looks pretty nice. Can you make 20 “The success in New York City transit—one of the hardest I N

N more? ’” E places on earth to have equipment—established us to offer this

K C By early 2011, the first units were installed on the Lexington throughout the country,” Boyce said. — ADRIANNE PASQUARELLI U B

18 | CRAIN’S NEW YORK BUSINESS | OCTOBER 12, 2015 THERE’S NO STOP IN YOU. ONLY GO. Fly toward something better with the help of 80,000 employees who do everything they can to help you explore what’s possible. 20151012-NEWS--0020-NAT-CCI-CN_-- 10/8/2015 9:28 PM Page 1

MARATHON POWER 8 What it does: Supplies natural gas and electricity at competitive rates, mostly to businesses

Location: Sunset Park, Brooklyn 2011 revenue: $1.2 million 2014 revenue: $32.7 million Growth rate: 2,674% Local employees: 15 Total employees: 15 Profitable? Yes

How it grew: Founded in 2011, Marathon Power—a subsidiary of heating-oil supplier Marathon Energy—sets itself apart from Con Edison by allowing businesses to lock in rates for up to 24 months, making it easier for them to budget.

IIT 9 What it does: Provides IT consulting, staffing and outsourcing services

Location: Melville, L.I. 2011 revenue: $1 million 2014 revenue: $26 million Growth rate: 2,494% Local employees: 45 Total employees: 46 Profitable? Yes

How it grew: By focusing on the growing IT sector, the 20-year-old company has been able to flourish by supplying much-needed expertise and personnel to clients.

GOVIVA 10 What it does: Plans corporate events specializing in sports, entertainment and lifestyle ▼ BUZZFEED SYNTACTX Location: Columbus Circle 2011 revenue: 11 What it does: Produces viral online What it does: Health care services 12 $0.5 million 2014 revenue: $11.7 million Growth rate: 2,331% Local employees: news and entertainment company that uses CT scans, 13 Total employees: 15 Profitable? Yes among other tools, to help determine Location: Flatiron district 2011 revenue: whether a medical device is safe $4.1 million 2014 revenue: $100 million to approve How it grew: After starting its business Growth rate: 2,323%* Local employees: with a focus on big sporting n/a Total employees: n/a Profitable? Location: Financial district 2011 revenue: events like the Super Bowl, Yes, per reports $0.6 million 2014 revenue: $15.7 million Goviva has expanded into the Growth rate: 2,316% Local employees: culinary and lifestyle sectors How it grew: In its nine years of existence, the 32 Total employees: 44 Profitable? Yes by hosting parties featuring company has expanded from pop culture, trend- celebrity chefs and upcoming driven pieces to more investigative journalism, How it grew: Through technology innovations ones like Top Chef contestant and it has seen its readership grow as a result, and partnerships with medical experts and Dale Talde (left). The company making it a top source for online news and video physicians, the firm has been able to offer more was acquired by Creative Artists entertainment for its global audience of more than services to clients. It will move into additional

PHOTOS: BOTTOM RIGHT, APIMAGES, BOTTOM PHOTOS: TOP LEFT BUCK ENNIS Agency earlier this year. 200 million unique visitors a month. *Crain’s estimate space at 7 World Trade Center this fall.

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Location: Flatiron district 2011 revenue: PROJECTSPAN $2.7 million 2014 revenue: $57.8 14 SERVICES million Growth rate: 2,031% Local What it does: Provides custom-made employees: 350 Total employees: 400 electrical materials and services for Profitable? No local large-scale construction projects How it grew: Through partnerships with search Location: Greenpoint, Brooklyn 2011 giants such as Bing, Yelp and Facebook, Yext has revenue: $1.3 million 2014 revenue: data for more than 500,000 businesses, with $28.7 million Growth rate: 2,074% software supporting 181 languages. It recently 50 Local employees: 15 full-time, 6 part-time introduced a product for marketers that uses Total employees: 15 full-time, 6 part-time Profitable? Yes beacon technology.

MEDIAMATH How it grew: Founded 13 What it does: Tech platform that allows in 2011, ProjectSpan RE:THINK ad buyers to optimize their media turned its connections 16 What it does: Digital marketing spending in the rail and transit and consulting, as well as website development Location: Midtown west 2011 revenue: industry into contracts $21.3 million 2014 revenue: $471.3 for work on the Location: Ramsey, N.J. 2011 revenue: million Growth rate: 2,109% Local Second Avenue $0.6 million 2014 revenue: $11.7 million employees: 365 Total employees: 659 subway, the 7-line Growth rate: 1,928% Local employees: Profitable? Yes extension and the new 22 Total employees: 28 Profitable? Yes Tappan Zee Bridge. How it grew: The company pioneered a trend— How it grew: The company introduced a customer- targeted advertising—that has overtaken the service-platform called Everybody Gets It in 2011 retail and marketing industries. MediaMath YEXT that has contributed to a 26% increase in client automatically allocates ad dollars based on 15 What it does: Updates online retention. Referrals and an affiliate program have performance. The company has been ramping up information about a company, also helped the company expand its list of clients its acquisitions and growing its 300 partnerships including address, phone number to more than 400, including American Express and with other tech firms. and calendar, across multiple sites Berkshire Hathaway.

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How it grew: Maz Khalfan cut his entrepreneurial LIBERTY SPACE/CRAFT teeth working in his father’s sign-making business, 17 BLUE 18 WORLDWIDE a trade brought by the elder Khalfan when he emigrated from East Africa to the U.S. GROUP What it does: Designs, Exterior signs were his father’s company’s What it does: builds, installs and specialty, but when customers started asking for Construction manage- maintains custom signs inside their stores, the now 32 year old Maz ment, general contract- window displays for - - - spied an opportunity. In 2011, with $165,000 in ing and consulting luxury retailers seed money from his father, he started Space/Craft Location: Garment district Worldwide to design, build, install and maintain Location: Edgewood, L.I. 2011 revenue: $2 million window displays for retailers. 2011 revenue: $1.1 million 2014 revenue: $40 His decision to focus on flourishing luxury million Growth rate: 2014 revenue: $20.2 million retailers such as Chanel, Dior and Harry Winston 1,900%* Local employ- Growth rate: 1,802% has proved lucrative. Clients that started small and ees: 20 Total employ- Local employees: 120 local now hire the company to create big displays ees: 20 Profitable? n/a Total employees: 130 in stores around the country that are often timed Profitable? Yes How it grew: Liberty Blue to take advantage of major holidays and events Group got its start such as Fashion Week. refurbishing apartments at the Ensconced in 50,000 square feet of space on huge Stuyvesant Town-Peter Long Island, with a branch in Shenzhen, China, Cooper Village residential Space/Craft makes every display from scratch, complex for CW Capital. Since using teams of designers, engineers, welders and then, the company has added carpenters. major developers and Last year, Space/Craft’s sales topped $20 property managers to its million, up from $1 million in 2011. Khalfan said client list, including such the business is on track this year to do $25 million. firms as Rose Associates, “Stores make their own stuff, but they can’t do Aimco Private Residences and it as well as we can,” he said. “It’s the like U.S. Post JUDITH MESSINA Compass Rock Real Estate. Office competing against FedEx.” –

BUCK ENNIS *Crain’s estimate – JUDITH MESSINA

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SEAT GEEK 20What it does: Operates a search engine for finding and buying (but not selling) tickets to live sports, music and theater events

Location: Flatiron district 2011 revenue: $1.5 million 2014 revenue: $27.5 million Growth rate: 1,720%* Local employees: 80 Total employees: 80 Profitable? n/a 50 How it grew: The company built a mobile app, bought competitor FanSnap and cultivated REGAL WINGS relationships within the entertainment industry, CREDIBLY What it does: 19 What it does: Provides wholesale, including raising $35 million in venture capital 21 Through its online unpublished airfares to travel profes- from NFL quarterbacks Peyton and Eli Manning, lending platform, Credibly provides access to capital to small and medium- sionals and blue-chip corporations and rapper Nas (pictured) and others. *Crain’s estimate is paid by airlines when it makes a sale size businesses in the U.S.

Location: Borough Park, Brooklyn 2011 Location: Flatiron district 2011 revenue: revenue: $3.3 million 2014 revenue: $0.9 million 2014 revenue: $14.6 million $61.6 million Growth rate: 1,777% Local Growth rate: 1,515% Local employees: 21 employees: 55 Total employees: 135 Total employees: 120 Profitable? Yes Profitable? Yes How it grew: Backed by an expanded data-science How it grew: Regal Wings not only employed email team, Credibly augmented its and direct marketing to reach its targeted market lending with underwriting of travel professionals, but it also benefited from technology that enabled it to more specialization: While others focused on domestic accurately determine how much service, it sold first-class and business-class seats capital each customer could really on international flights. afford to borrow. getty images Ɯƞƥƞƛƫƚƭƞž

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ADORE ME $28.50. “Instead of saving up, women can purchase 22 What it does: Markets its proprietary lingerie multiple items and come back to replenish their online wardrobe more often,”said Brittany Carter, industry analyst with IbisWorld, a market research firm with Location: Garment district a Manhattan location. 2012 revenue: $1.1 million Hermand-Waiche wisely poached Helen Mears, a 2014 revenue: $16.2 million former director of design at Victoria’s Secret, to add Growth rate: 1,373% (two-year style to Adore Me’s offerings and broaden its growth) Local employees: 30 products to include swimwear and corsets. Total employees: 60 Because size really does matter, Adore Me offers Profitable? No unlimited returns and free shipping to make it easier for women to buy garments online. “This is what How it grew: Morgan Hermand- made every single new customer,” said Hermand- Waiche was a Harvard Business Waiche. School student when he went Adore Me’s sensitivity to what women want has lingerie shopping for his girlfriend, helped it nab three rounds of funding: $500,000 to only to find that the most appealing get the ball rolling in 2011; $2.5 million in 2012, the items were prohibitively expensive. year it made its first sale; and $8.5 million two years Turned off by the price, he was ago. nonetheless turned on by a business idea: Hermand-Waiche said the company could be selling sexy bras and panties at a fraction of profitable but chooses to reinvest its earnings in the cost. advertising “to grow fast.” Today, the founder and CEO of Ted Vayos, associate publisher of Body Magazine, e-commerce startup Adore Me has brought an intimate-apparel trade publication based in fast fashion and affordability to the $17.1 Brooklyn, applauds Adore Me for “covering all the billion lingerie business. To motivate bases,” especially focusing on proprietary designs customers—70% of whom are that customers can purchase only from the millennials—to shop and shop often, company. Adore Me introduces as many as 30 In contrast, many e-commerce lingerie sites carry new items a month. And its prices are branded products that are also sold on their hard to beat: An initial matching bra manufacturers’ sites and in stores. “Adore Me’s sales and panty runs $24.95 and $39.95 for

BUCK ENNIS don’t get diluted,” said Vayos. subsequent sets, while Victoria’s As Hermand-Waiche tells it, department stores Secret’s bras alone can start at such as Macy’s, Nordstrom’s and Bloomingdale’s have come knocking on his door to bring Adore Me boutiques to their locations. A department-store presence would give Adore Me “entry into a mall without the overhead,” said Carter, while chains would get a “millennial- friendly, fresh brand,” to help them offset a general decline in sales. But Hermand-Waiche believes opening individual Adore Me stores “also makes sense,” since it would give the firm another way to connect with customers. Whether he enters into the brick-and-mortar world or not, his focus is on maintaining the online store’s affordability and ease of use—the traits that have worked so successfully for him so far. “I literally came to the U.S. with my luggage and ambition,” said the French native. “Now I’m disrupting a whole industry.” — CARA S. TRAGER

26 | CRAIN’S NEW YORK BUSINESS | OCTOBER 12, 2015 20151012-NEWS--0027-NAT-CCI-CN_-- 10/8/2015 8:58 PM Page 1

INTEGRAL AD SCIENCE ONDECK CAPITAL 23 What it does: Evaluates digital-media buying 24What it does: Lends to small businesses through a proprietary opportunities credit platform

Location: West Village 2011 revenue: $3.7 million Location: Midtown west 2011 revenue: $12.4 million 2014 revenue: 2014 revenue: $52 million Growth rate: 1,308% $158.1 million Growth rate: 1,177% Local employees: 343* Local employees: 157 Total employees: 270 Total employees: 552* Profitable? No Profitable? Yes How it grew: OnDeck expanded its referrals from banks by developing a How it grew: Along with building a host of products to strategic relationship in May 2014 with BBVA, an Alabama-headquartered assess the value of ads for websites and mobile apps, regional bank that began recommending the firm for small-business loans. the firm has expanded into new markets, It also started lending in Canada and went public in a $200 million IPO on including the U.K., Germany, Australia, the New York Stock Exchange last year. *Employee numbers are as of its latest public filing, Singapore and Japan. June 30, 2015. 50 FACTS 58% PORTION of Fast 50 companies that have growth rates between 250% and 1,450% 26% PORTION with growth rates between 1,451% and 2,550% 16% PORTION with growth rates between 2,551% and 22,000%

OCTOBER 12, 2015 | CRAIN’S NEW YORK BUSINESS | 27 20151012-NEWS--0028,0029-NAT-CCI-CN_-- 10/8/2015 8:59 PM Page 1

50 Welcomes the NATIONAL BASKETBALL CENTRIC DIGITAL PLAYERS ASSOCIATION 25 What it does: Helps large corporations like AIG and Citigroup bring their to 11331133 AAvenuevenue offline business models, products and ooff thethe AmericasAmericas services onto cloud-based platforms Location: Union Square 2011 revenue: Our appreciationappreciation to $1.5 million 2014 revenue: $19.2 million Arthur J. J Mirante II, II Martin JJ. Growth rate: 1,166% Local employees: 62 Total employees: 295 Profitable? Cottingham, and Anthony Yes Lopresti of Avison Young for this 47,294 SF transaction. How it grew: By running its business entirely on the cloud and on mobile applications. (Yes, a paperless office.) It allows Centric Digital to move faster, be Additional Leasing Opportunities Available. Please contact: more collaborative and grow more quickly than it would by relying on desktop software. Tom Bow [email protected] 212.257.6610 Rocco Romeo [email protected] 212.257.6630 Ashlea Aaron [email protected] 212.257.6590 KARGO 26What it does: Helps brands advertise on mobile websites Location: Union Square 2011 revenue: $3.8 million 2014 revenue: $48.4 million Growth rate: 1,165% Local employees: 100 Total employees: 150 Profitable? Yes

How it grew: Its tracking technology embedded in mobile sites made it easy for Kargo’s Fortune 500 brands to get in front of relevant audiences and scale fast. That has helped it retain 80% of its marketers since 2011 and all of its publishers.

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WORK CREATE GROUP NYC 27MARKET 28 What it does: The health care What it does: advertising agency supports more Connects companies than 40 pharmaceutical brands, including Pfizer and Allergan with freelancers and Work Market provides a software employees at dashboard that helps the company’s Location: SoHo 2011 revenue: $0.9 West 37th manage workflow and million 2014 revenue: $10.1 million Street office. facilitates payment. Growth rate: 1,044% Local employees: 15 Total employees: 19 Profitable? Yes Locations: Long Island and New York City How it grew: To meet the needs of health care 2011 revenue: $4.2 companies that rush new products to market as million 2014 revenue: soon asthey are approved, Create Group NYC $52 million Growth specializes in designing and delivering marketing rate: 1,133% Local projects on expedited timelines for a flat fee. employees: 79 Total employees: 79 Profitable? No VAYNERMEDIA 29What it does: The digital branding How it grew: Work Market co- agency helps Fortune 500 companies founder Jeff Wald wishes he had mount social-media campaigns a better story to tell, like that his Location: Flatiron district 2011 revenue: startup began in a garage. In fact, $3.8 million 2014 revenue: $40.8 million he launched his five-year-old Growth rate: 961% Local employees: 440 company from the comfort of Total employees: 522 Profitable? Yes the Barrington Capital hedge- fund office in midtown, where How it grew: VaynerMedia figured out social media he used to work. The closest the early on and has reaped the rewards as more and Work Market crew got to living more companies have taken their campaigns to on the edge in their early years Facebook, Twitter and Pinterest. was their style of dress. “The Barrington Capital employees were in suits and ties and were very distressed to see us in T- HIPERCEPT shirts and flip-flops,” Wald said. 30What it does: Advises real estate But one thing Work Market has owners, private-equity firms and in common with promising lenders on how to use technology and startups is rapid growth and no data mining to analyze investments profits. Location: Garment district 2011 revenue: By connecting companies $1.4 million 2014 revenue: $13.7 million with contract workers’ and Growth rate: 867% Local employees: 16 then using its software to help Total employees: 41 Profitable? No employers manage their freelancers’ Work Market initially reached out to, Wald estimated, two or has grown revenue 1,133% in the past three years, three committed to using Work Market. However, How it grew: Hipercept has expanded its client earning $51.9 million in 2014. Its relentless focus on that changed after more companies began utilizing base from the real estate market to alternative market share over profits is easily justified: The onon-demand labor following the Great Recession. investments, an industry that is expected to demand work sector is expected to generate $335 More than $150 million worth of projects have expand to $13.6 trillion, from $2.5 trillion, by billion in revenue by 2025, up from $15 billion in been completed on Work Market so far this year. For 2020. 2014, according to a 2014 PricewaterhouseCoopers facilitating these transactions, the firm takes a report. percentage of the total job rate. Stand-alone projects During the past year, Work Market’s client count command 10%. So if a software company pays an ALPHASIGHTS has grown to 400 from 240. The list includes engineer $300 for a project, Work Market takes $30, 31 What it does: Connects businesses everything from mom-and-pop shops to corporate and the worker receives $270. Companies that with experts who have subject-matter behemoths like Yahoo. “Work Market will help you regularly employ contractors can sign up for a knowledge in areas outside a company’s scale a project faster, better and cheaper,” said Wald. subscription option that brings the fee below 10%. expertise Work Market allows companies to more easily Wald said corporations managing ever-larger Location: Midtown west find talent, send payments and run background staffs of freelance workers also have flocked to the 2011 revenue: $6.9 million checks. Unlike staffing firms, however, Work platform. “The vast majority of freelancers on Work 2014 revenue: $50 million Market doesn’t actually provide the freelancer. Its Market were brought by our customers,” he said. Growth rate: 627% platform allows workers and employers to connect The company has received $35 million in funding, Local employees: 150 on their own. Companies pay workers by the project, including a $20 million Series C injection in January Total employees: 300 not the hour, and they can hire professionals from from Spark Capital and Union Square Ventures. Profitable? Yes talent pools categorized by a set list of credentials, Work Market will use the investment to expand such as having a certain trade certification. internationally and add tech company clients. And, How it grew: Satisfied customers are helping Wald and his co-founder, Jeffrey Leventhal, yes, Work Market is one of its own clients, using the AlphaSights grow by hiring it for more projects began with seven friends and family customers, platform for content creation and marketing and by referring new clients to the company, who today still use Work Market and benefit from support. “We eat our own dog food,” said Wald. whose active users now number more

BUCK ENNIS “beta pricing.” For every 100 companies they – MATT MCCUE than 500.

OCTOBER 12, 2015 | CRAIN’S NEW YORK BUSINESS | 29 20151012-NEWS--0030-NAT-CCI-CN_-- 10/8/2015 10:11 PM Page 1

REFINERY29 REGENERON 33 What it does: E-commerce, fashion, 34 What it does: Discovers, invents, culture and news site aimed at young develops and commercializes medicines women for the treatment of serious conditions

Location: Financial district 2011 revenue: Location: Tarrytown, N.Y. 2011 revenue: $7.9 million 2014 revenue: $51.3 million $445.8 million Growth rate: 546% Local employees: 291 2014 revenue: 50 Total employees: 317 Profitable? Yes $2.8 billion Growth rate: 533%* How it grew: Refinery29’s fashion-forward blend of Local employees: content and commerce has made it a go-to place 2,500 ACCORDANT MEDIA for young women and advertisers. Now it’s Total employees: 32 What it does: Uses sophisticated data 4,025 becoming a full-blown media and entertainment Profitable? Yes analysis to target digital ads and platform, distributing original video over multiple generate returns for customers channels, including social media and, soon, How it grew: Sales of the Location: Flatiron district 2011 revenue: television. eye drug Eylea, for $5.9 million 2014 revenue: $42.2 million Growth rate: 614% Local employees: 50 macular degeneration Total employees: 72 Profitable? Yes and related conditions, largely drove Regeneron’s How it grew: Not only are Accordant Media’s existing growth last year, clients sending more business its way, but it is now accounting for $1.7 billion attracting Fortune 500 companies that are spending in sales in the U.S. alone. big on digital advertising, of which it gets a cut. *Data are from the latest public filings.

FACTORY 360 Experiential marketing used to mean a gaggle of Americans, Hispanics and other minority groups. preppy young men and women passing out granola Silicon Valley companies are also a growing 35 What it does: Experiential marketer bars outside the subway at 72nd and Broadway. Now customer segment as they go offline in order to that creates events for advertisers to it’s elaborately choreographed theater, aided in succeed online. At the Governors Ball NYC Music reach consumers Factory 360’s case by 15,000 to 20,000 part-time and Festival last year, PayPal—with Factory 360’s seasonal “brand ambassadors”across the country. In help—urged attendees to leave their wallets at home Location: Chelsea2011 revenue: $1.7 mil- addition, all events are recorded and repurposed on and offered special deals if they used its phone app lion 2014 revenue: $10.3 million Growth social media, where video and other kinds of to make purchases. rate: 518% Local employees: 23 Total messaging take up the cause. “A few thousand are “Launching a business at the end of 2007, on the employees: 30 Profitable? Yes experiencing it firsthand, but there are millions that eve of the financial crisis, wasn’t very auspicious, may see the message,” said Fernandez. but doing so built character,” Fernandez said. It How it grew: When Michael Fernandez founded In August, to help Moet & Chandon launch its also gave Factory 360 a leg up on the big agencies Factory 360 eight years ago, he had to pound the Champagne mini-bottles, Factory 360 put on a that are now playing catch-up on social media and pavement for new business. Now advertisers are the French carnival at three Manhattan venues. experiential marketing. As traditional outlets in ones seeking him out for his ability to attract and Consumers shared novelty pictures, courtesy of a radio and television shrink, brands are looking for hold on to consumers. Factory360 photo app, on social media. Now the more meaningful interaction with consumers. Brands are fighting to get noticed in a world show has gone on the road to six cities, including Los “We feel very bullish on the future because we saturated with distractions online and off. Factory 360 Angeles and Chicago. are able to compete alongside bigger companies,” is cashing in on companies’ desire for meaningful, Factory 360’s multicultural division is also said Fernandez, noting that Factory 360 is one of face-to-face interactions with potential customers. growing by helping brands such as Kraft and three companies that “We come in where a high-touch, quality mes- Unilever reach out to African- recently won a Metro sage needs to be delivered, where [con- PCS engagement out of sumers can] taste, feel, a field of 30 bidders. touch or experience — JUDITH MESSINA a product,” said Fernandez.

Factory 360 employees spoof the TV show Orange Is the New Black.

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PERSEUS 36What it does: Provides high-speed telecom networks for financial, media, e-commerce and Internet-gaming companies

Location: Financial district 2011 revenue: $4.8 million 2014 revenue: $28.9 million Growth rate: 507% Local employees: 30 Total employees: 75 Profitable? Yes

How it grew: The company introduced its Liquid Path and Edge Path technology connectivity services to allow the financial and gaming industries to move into new markets in days, rather than months, via a turnkey program that plugs them into Perseus’ existing global telecom network. ▼ ADEN + ANAIS INC. 37 What it does:: Sells muslin swaddles and other baby clothing, bedding and bath products.

Location: Dumbo, Brooklyn 2011 revenue: $9.5 million 2014 revenue: $54.9 million Growth rate: 477% Local employees: 72 Total employees: 103 Profitable? Yes

How it grew: Aden + off- hours Theron and Uma Anais founder Raegan from working Thurman— is Moya-Jones (left) didn’t in sales at the photographed initially believe her Economist Group. toting their babies employees when they She traveled door to around in the brand’s said that royal baby door throughout New swaddle. Prince George had been York City to pitch baby Moya- Jones’ ushered from his merchandise. Her attention “isn’t just on London hospital to a success rate was 50%, the biggest accounts,” waiting vehicle in an and those who ordered said Matt Seidler, Aden + Anais swaddle. moved the items quickly. whose Seidler Equity Partners For proof, the staff in the company’s Brooklyn office “People were calling within a week or two invested in Aden + Anais in 2010 and retains an showed Moya-Jones a news image. “I thought they asking for reorders,” she said. ownership stake. “She will personally get on the had Photoshopped the blanket on the baby,” she She told herself that when she reached $1 million phone and talk to a store manager or consumer, said. More than 7,000 orders and a few website in sales, she would leave her day job, hire a staff and whether they’re in New York or Kansas.” crashes later, however, Moya-Jones realized it was pursue this endeavor full-time. That Seidler is based in California, and mentions it is no joke. accomplishment itself is a rarity: Only 2% of female- easy to stay in touch with Moya-Jones. “I could give That celebrity endorsement of 2013 was about as owned businesses reach $1 million in sales, you 100 examples of emails from her coming in at unexpected as Aden + Anais’ tremendous ascent in according to a 2014 Ernst & Young report. In 2009, 3 a.m. Eastern time,” he said “Probably half the an increasingly crowded space. After Moya-Jones Moya-Jones accomplished that goal. She was just phone calls we had with her were at 11 p.m. Eastern had her first of four babies in 2003, she tried to buy getting started. or later.” a muslin swaddle, a 100% cotton blanket that is a Today, Aden + Anais swaddles are sold at retailers Aden + Anais has expanded its offerings beyond favorite in her former home of Australia. She in 63 countries, including Nordstrom, Buy Buy the muslin swaddles and sells baby clothes, couldn’t find them in New York, so she began Baby, Barneys Japan and Babies R Us in Australia. bedding, bath sets and home products, but the producing and selling them for $12.50 each. “Every The company has never spent money on marketing swaddles still account for 50% of sales. “They last Aussie can’t have this wrong, and I thought that if I or advertising. “The growth came from word of forever,” said Moya-Jones. “If you buy a swaddle for introduced them in America, Americans would mouth,” said Moya-Jones. “Mothers telling other your first baby and put it in a drawer, it will be fine embrace them too,” she said. mothers about the product.” Plus, Aden + Anais gets for your third baby.” — MATT MCCUE BUCK ENNIS Moya-Jones launched her business in 2006 during free press every time a celebrity—Beyonce, Charlize

32 | CRAIN’S NEW YORK BUSINESS | OCTOBER 12, 2015 20151012-NEWS--0033-NAT-CCI-CN_-- 10/8/2015 9:48 PM Page 1

MAKOSI CONSULTING NATIONAL MEDTRANS 38 What it does: Offers consulting services to the 39NETWORK INC. financial industry What it does: Operates a network of 10,000 non-emergency vehicles for use by government and health care providers Location: Midtown west 2011 revenue: $1.8 million 2014 revenue: $10 million Growth rate: 456% Local employees: 65 Total employees: 75 Profitable? Yes Location: Ronkonkoma, L.I. 2011 revenue: $7.5 million 2014 revenue: $41.3 million Growth rate: 449% Local employees: 103 How it grew: It focused solely on its specialties—staffing and project Total employees: 153 Profitable? Yes management guidance (not strategic and technical advisory needs)—while saving on overhead by having only 5% of Makosi employees working at the How it grew: The company took advantage of changes in government policy company’s midtown office. To lower operating costs even further, Makosi’s that transitioned long-term care from institutions to the community. Its human-resources, legal and finance administrative functions are performed vehicles now help transport one-third of the 133,000 New York state residents offshore. enrolled in long-term care programs. 50 FACTS 33 FAST 50 COMPANIES headquartered in Manhattan 7 BASED in Brooklyn 10 HEADQUARTERED in other boroughs or New Jersey 8,537 NUMBER of local full-time workers employed by the Fast 50 7 FAST 50 COMPANIES that are woman- or minority- owned $31.3M MEDIAN REVENUE of the Fast 50 Don’t get burned by the price of health care. Our plans help New York businesses put a lid on spending. Finding health insurance to meet your employees’ needs as well as your bottom line can be complicated. We help make ﬁ nding the right plan simpler, while our broad Oxford Metro Network helps make getting care easier. Which is a healthy solution for everyone.

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INDAGARE TRAVEL by destination. “People immediately started saying, The 38-person, midtown-east-based firm 40What it does: The travel company ‘The content is fantastic, but can you just organize employs 24 travel specialists. “We consult with one assists in vacation bookings and plans this trip for me?’”Biggs Bradley said. So she added a another on trips,” said Biggs Bradley. “Each client customized trips for members who get booking component. She can help travelers track gets the benefit of everyone’s information at the preferred air and hotel rates down Mallorca’s top yogi or find France’s best agency.” Indagare has planned more than 10,000 chateaus. vacations for its nearly 10,000 members. Location: Midtown east 2011 revenue: Biggs Bradley felt reluctant about entering the Annual memberships start at $325 for “basic” $2.9 million 2014 revenue: $15.6 million service business until she realized that her customers access to the travel content, lodging amenities Growth rate: 423% Local employees: 38 were some of her best reporters. As people became and preferred airfares and perks at hotel partners Total employees: 38 Profitable? Yes “ more invested in their trips, they became more Ritz-Carlton, Park Hyatt and Four Seasons. The $1,475 connoisseur package includes all those How it grew: The Internet was supposed to kill the interested in sharing their feedback,” she said. Now “ ” benefits plus six hours of customized trip- travel agency, but someone forgot to relay that to the company uses customer comments to tweak planning services. Additional services cost $250 Melissa Biggs Bradley. Her members-only travel future itineraries and feed new travel content. per hour. company, Indagare, has grown revenue to $15.6 Indagare s customers tend to buy our upgraded million in 2014, from $4.2 million in 2012, by “ ’ room, suite and [Destination] Club product, which evolving into a content happens to make them one of our top average provider, booking assistant daily-rate-producing travel agency partners, and trip planner. ” said Stacey Colonna, Ritz-Carlton s director of Biggs Bradley, who was ’ global accounts. Town & Country Travel’s Indagare s growth founding editor, launched ’ continues to be driven by Indagare’s website word-of-mouth referrals that in 2007 to tell stories lead to repeat business. We in a more dynamic way “ have had an incredible network than the printed word effect of travelers who came to allowed. At first, us to book a place they didn t Indagare—which is ’ think they could do on their pronounced In-da-garr-a own,” Biggs Bradley said. “They and means “to discover” realized how amazing it is to in Latin—covered staff- have someone booking scouted places their trips. grouped and ” MATT MCCUE archived – BUCK ENNIS

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VOL. XXX, NO. 41 WWW.CRAINSNEWYORK.COM OCTOBER 13-19, 2014 Cantor Commercial Real Estate What it does: Originates, distributes and services commercial real estate and government agency loans for multifamily properties How it grew: Since Cantor Commercial Real Estate Website: ccre.com CRAIN’S® wasN foundedE W in 2010,YORK it has closed BUSI $24 billionN worthESS Twitter: None of loans, become a leading issuer of mortgage-backed Co-CEOs and 1 co-founders: securities and reached the upper echelons of commercial Anthony Orso, VOL. XXX, NO. 41 WWW.CRAINSNEWYORK.COMreal estate financing in the country. Michael Lehrman OCTOBER 13-19, 2014 Headquarters: CCRE, which is capitalized through partnerships with Manhattan Cantor Fitzgerald and CIM Group, now operates 15 Three-year growth EDITOR5’S NOTE0 Cantor Commercialrate: 24,591%* Real Estate offices nationwide with more than 300 employees, triple 2013 revenue: the number of staff it Whathad a ityear does: ago,Originates, when it was distributes named and$226 services million* commercial real Speed freaks No. 5 on Crain’s Fast 50.estate and government agency loans forProfitable? multifamily Yes properties The company’s extensive network of—and close Local employees: What I love most about our annual Fast 50 project is How it grew: Since Cantor Commercial100 Real Estate Website: that it’s all about the numbers. You can’t sweet-talk relationships with—borrowers, brokers and investors in Total employees: ccre.com was founded in 2010, it has closed $24300 billion worth Twitter: None your way onto this list. You can’t hire a PR firm that the real estate industry has fueled much of its growth. Its *Crain’s estimate knows someone who knows someone who went to of loans, become a leading issuer of mortgage-backed Co-CEOs and launch just as the country1 was emerging from the Great co-founders: school with someone. Either you have two to three Recession also provedsecurities fortuitous, and allowing reached it the to putupper together echelons a top-tier of commercial Anthony Orso, years of scorching-hot revenue growth, or you don’t. Michael Lehrman team at a time when manyreal estate of its financingcompetitors in theweren’t country. hiring. And this year’s ranking of New York’s 50 fastest- CCRE, which is capitalized through partnerships with Headquarters: growing companies offers scorchers galore. We’ve “We’ve created a national footprint with boots on the ground across Manhattan estimated that No. 1-ranked Cantor Commercial Real the country,” said co-CEOCantor Anthony Fitzgerald Orso, and who CIM co-founded Group, now the operates firm 15 Three-year growth EDITOR5’S NOTE0 rate: 24,591%* Estate saw its annual revenue grow 24,591% (that’s offices nationwide with more than 300 employees, triple with former Credit Suisse colleague Michael Lehrman. “This strategy 2013 revenue: not a typo), to $226 million, from 2010 to 2013. the number of staff it had a year ago, when it was named $226 million* has paid off for us, because it has allowed us to expand in markets where CRAIN’S® Clearly, it’s a good time to be financing real estate Profitable? Yes NEW YORK BUSINESS Speed freaksour competitors have No.little 5 presence.” on Crain’s Fast 50. —bruce w. fraser deals. Not a bad moment to be a digital advertising The company’s extensive network of—and close Local employees: vendor, either: Close on Cantor’sWhat heels I love is LiveIntent, most about our annual Fast 50 project is 100 VOL. XXX, NO. 8 WWW.CRAINSNEWYORK.COM FEBRUARY 24, 2014 which helps marketers place e-newsletterthat it’s all about advertising the numbers. You can’t sweet-talk relationships with—borrowers, brokers and investors in Total employees: 300 THEY FEEL GOOD: The Philadelphia Dance and saw three-year revenue growthyour way of 20,900%, onto this tolist. $21 You can’t hire a PR firm that the real estate industry has fueled much of its growth. Its Company performs in the Apollo Theater’s *Crain’s estimate James Brown: million, in 2013. The Fast 50 knowscompanies someone profiled who in knows someone who went to launch just as the country was emerging from the Great Get on the Good Foot. this week’s issue range from biotechschool startupswith someone. to fashion Either you have two to three Recession also proved fortuitous, allowing it to put together a top-tier Apollo lifts off websites, from solar-power installersyears of toscorching-hot baby-products revenue growth, or you don’t. team at a time when many of its competitors weren’t hiring. It’s not just Amateur Night anymore: Legendary Harlem theater makers. Their customers are fitnessAnd this fanatics year’s (Tough ranking of New York’s 50 fastest- doubles programming while attaining global reach Mudder), financial news junkiesgrowing (Business companies Insider) offers scorchers galore. We’ve “We’ve created a national footprint with boots on the ground across and fussy sleepers (Bedgear). Here’sestimated the thatone constant:No. 1-ranked Cantor Commercial Real the country,” said co-CEO Anthony Orso, who co-founded the firm BY MIRIAM KREININ SOUCCAR Each saw more than 150% revenueEstate growth saw its inannual the time revenue grow 24,591% (that’s $20M with former Credit Suisse colleague Michael Lehrman. “This strategy arlem’s legendary Apollo Theater may AMOUNT the 21st Century Apollo Campaign periods we reviewed with the nothelp a oftypo), accounting to $226 firm million, from 2010 to 2013. hopes to raise. Some $15 million of that will has paid off for us, because it has allowed us to expand in markets where finally be realizing its potential. ¶ The go toward large-scale programming Anchin Block & Anchin. If you’reClearly, an it’sinvestor a good or time to be financing real estate storied music venue is transforming itself banker or real estate broker ordeals. business-services Not a bad moment to be a digital advertising our competitors have little presence.” —bruce w. fraser into a multidisciplinary performing-arts provider looking for the New vendor,York companies either: Close that on Cantor’s heels is LiveIntent, Hcenter with global reach that could rival such competitors $13.2M THE APOLLO’S 2014 operating budget, up best know how to execute theirwhich strategies helps formarketers building place e-newsletter advertising as New York City Center and the Brooklyn Academy of from $8.1 million in 2009 revenue, the companies profiledand on saw Pages three-year 16 through revenue growth of 20,900%, to $21 Music. In the past year, the theater, best known for its POWER BROKERS: Amateur Night, has doubled its programming— ments, such as new sound equipment. 30 are basically your short list.million, So congrats, in 2013. Fast The 50. Fast 50 companies profiled in Anthony Orso (left) and presenting hip-hop festivals and salon series, and Ms.Procope,who quit the Apol- Enjoy the attention and its manythis upsides.week’s issue Of course,range from biotech startups to fashion Michael Lehrman aim to producing a major dance work highlighting James Brown’s lo board to run the organization in shahar azran with your three-digit, four-digitwebsites, and even from five-digit solar-power installers to baby-products dominate the commercial influence on choreographers around the world. Now the 2003, said the programming expan- revenue-growth numbers, onemakers. can only Their hope customers it’s not are fitness fanatics (Tough real estate market. Apollo is planning its first international tour and sion wouldn’t have been possible a decade ago because the breakdown to become 50-50 as the theater ramps up its buck ennis buck all downhill from here. If that’sMudder), the case—and, financial of news junkies (Business Insider) developing a theater initiative.¶ “We’re trying to make the theater was just trying to survive. Since she came on, Ms. offerings and tours. Apollo once again a dynamic contributor to global culture, Procope has worked to expand the board and hire a strong The Apollo’s first international tour ever,of the dance course, the law of gravity inevitablyand fussy will sleepers insist as (Bedgear). Here’sReprinted the one with constant: permission from Crain’s New York Business. © 2014 Crain Communications Inc. All Rights reserved. as it was in the past,” said board Chairman Richard management team, including Mikki Shepard, the the- production James Brown: Get on the Good Foot,will kick much—may you enjoy a slowEach and steady saw more decline. than 150% revenueFurther growth duplication in the withouttime permission is prohibited. Visit www.crainsnewyork.com. #NB14040 Parsons, who recently opened a restaurant and jazz club ater’s first executive producer. In the past five years, the off in February 2015 and will visit Germany,Switzerland periods—Glenn we reviewed Coleman with the help of accounting firm nearby. “In the 22nd century, we want people to say, ‘The Apollo has had a balanced and growing budget after years and Luxembourg. The show opened at the Apollo last Anchin Block & Anchin. If you’re an investor or ‘It’s the programming that will of deficits. October and is now touring nationally. banker or real estate broker or business-services “To be able to focus on content and an artistic vision is “We’re looking at activating the brand globally,” said make it relevant again’ a byproduct of all the work we did to right the ship,” said Ms. Shepard. provider looking for the New York companies that Ms.Procope,who was previously an entertainment lawyer. That may be an easy sell.Some 45%,of the 60,000 peo- best know how to execute their strategies for building Apollo is a place where stars are born and legends are The Apollo is clearly on an upward trajectory.The mo- ple who attended Amateur Night at the Apollo last year revenue, the companies profiled on Pages 16 through made.’”¶ The changes come as the historic house on West mentum has re-energized the nonprofit, attracting were tourists, and the theater estimates that roughly half POWER BROKERS: 30 are basically your short list. So congrats, Fast 50. 125th Street, once a center of popular culture, turns 80. wealthy new board members such as Ronald Perelman of those tourists traveled from outside the country. Anthony Orso (left) and Enjoy the attention and its many upsides. Of course, Executives and the board have been and Paul Tudor Jones. Overall, there are 30 trustees now, Michael Lehrman aim to working to figure out how to revitalize the establishment, up from 24 in 2009. with your three-digit, four-digit and even five-digit dominate the commercial which launched the careers of such major stars as Billie Mr. Perelman joined the board in 2009 after attending revenue-growth numbers, one can only hope it’s not real estate market. Holiday and Michael Jackson but has since languished in an Apollo gala in honor of his friend Quincy Jones. Since buck ennis all downhill from here. If that’s the case—and, of the public’s consciousness. then, he has hosted an annual August fundraiser for the course, the law of gravity inevitably will insist as theater at his home in the Hamptons that has become one Reprinted with permission from Crain’s New York Business. © 2014 Crain Communications Inc. All Rights reserved. Major fundraising of the biggest social events of the summer.Last year,more much—may you enjoy a slow and steady decline. Further duplication without permission is prohibited. Visit www.crainsnewyork.com. #NB14040 A major capital campaign and theater renovation than 250 people attended the fete, which raised $3 mil- —Glenn Coleman stalled during the recession, with the Apollo Theater lion, up from $2.5 million in 2012. Foundation raising $54 million of a planned $96 million, “Ten years ago, you never thought of the Apollo,” said

putting the campaign—and initiatives such as the lobby’s Mr. Perelman, who brought on Mr.Tudor Jones last year. foundation appollocourtesy theater of SEEING STARS: The marquee at the Apollo in its glory days. renovation—on hold. Now, instead of spending a bundle “But when I went to that gala, the feeling and pace and to upgrade as a way to bring in crowds, as so many arts in- energy of the Apollo was so vibrant, I tapped Dick Par- stitutions do, the Apollo has decided to make new pro- sons on the shoulder and asked how to get on the board.” Supporters of the Apollo say the institution is making

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34 | CRAIN’S NEW YORK BUSINESS | OCTOBER 12, 2015 20151012-NEWS--0035-NAT-CCI-CN_-- 10/8/2015 9:19 PM Page 1

MOBILEFUSE bigger than ESPN, MTV and CNN combined. He has BIZ2CREDIT mused that Vice could be worth $20 billion if it went 41 What it does: The mobile advertising 43 What it does: Operates an online company targets ads based on a user’s public. marketplace that matches small mindset, rather than on a particular The second line of his bio mentions that he has businesses with sources of capital, audience demographic—an industry visited North Korea—twice. That healthy amount and services those loans first. of bravado fuels Vice’s anti-establishment attitude. The international news company covers Location: Chelsea 2011 revenue: $3.4 Location: Union Square 2011 revenue: the kinds of stories that traditional outlets pass million 2014 revenue: $16.4 million $2.8 million 2014 revenue: $13.9 million Growth rate: 382% Local employees: 55 on—South America’s cocaine trafficking hot Growth rate: 401% Local employees: 18 Total employees: 175 Profitable? Yes Total employees: 55 Profitable? Yes spots, Mauritian fat farms for women and Bangladesh’s illegal kidney market—and it’s How it grew: Biz2Credit has stepped into the attracted tons of young male viewers coveted by How it grew: MobileFuse takes into account a user’s lending gap for small-business loans, providing the advertisers. location, the weather and time of day to determine kind of speed, efficiency and online access that Exactly how many? “Hundreds of millions,” the optimal moment to display an ad. Mindset- small businesses don’t get from traditional lenders. targeting engagement rates are 25% to 80% higher states Vice’s tip sheet. A company rep pegs it closer than audience targeting rates, according to to 250 million to 300 million per month, as if the MobileFuse’s internal research. difference of 50 million were a measly rounding STRATEGIC error. 44 What is clear is that counterculture Vice is FINANCIAL popular among mainstream companies. Verizon SOLUTIONS VICE MEDIA and Spotify pay to stream Vice’s content, while What it does: Helps consumers get rid 42 What it does: The international news of credit-card debt Bank of America and Pepsi pay it to sponsor content channel produces its own content and shares it on a variety of platforms, from that gives their images a more youthful sheen. HBO the Web to TV has partnered with Vice on a long-form series that is Location: Garment district 2011 revenue: the startup’s version of 60 Minutes. $4.7 million 2014 revenue: $22.7 million Location: Williamsburg, Brooklyn 2011 In 2013, 21st Century Fox invested $70 million for Growth rate: 382% Local employees: 250 revenue: $100 million 2014 revenue: a 5% stake. Last year, A&E Networks (co-owned by Total employees: 250 Profitable? Yes $500 million Growth rate: 400%* Local Disney and Hearst) threw in $250 million for 10% employees: 650 full-time and contract ownership. The VC firm Technology Crossover How it grew: Industry consolidation has helped employees Total employees: 1,500 Ventures ponied up another $250 million, putting drive growth for the company, which separates Profitable? Depends on whom you ask *Crain’s estimate Vice’s valuation at a cool $2.5 billion. Whatever itself from competitors by focusing on middle- and Shane Smith is saying, investors are liking the sound upper-middle-income customers. Its hands-on How it grew: Vice CEO Shane Smith talks a lot. He of it. approach differentiates it as it helps consumers says he wants his digital media company to become – MATT MCCUE negotiate better payment plans and lower balances.

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OCTOBER 12, 2015 | CRAIN’S NEW YORK BUSINESS | 35 20151012-NEWS--0036-NAT-CCI-CN_-- 10/8/2015 8:56 PM Page 1

BAREBURGER 48 What it does: Sells organic and all- natural burgers in a sit-down setting

Location: Long Island City, Queens 2011 revenue: $12.1 million 2014 revenue: $48 million Growth rate: 296% Local employees: 750 Total employees: 875 50 Profitable? Yes How it grew:As the economy tanked in 2008, only one thing was selling well at Sputnik, Euripides KANTA ELECTRIC Pelekanos’ Clinton Hill nightclub: grass-fed burgers. 45 Pelekanos returned to Astoria, where he grew up, to CORP. capitalize on the burger’s success. In 2009, with his What it does: Electrical contractor brother, three partners and about $450,000, he primarily for state and city agencies opened a tiny restaurant called Bareburger, where he spent 10 hours a day flipping meat. Location: Woodside, Queens 2011 The timing was perfect. Despite charging slightly revenue: $6.9 million 2014 revenue: $28.6 million Growth rate: 314% Local higher prices for burgers made from organic beef and employees: 45 Total employees: 45 exotic meats such as ostrich or elk, Pelekanos had Profitable? Yes tapped into the healthy eating craze with a menu offering something for everyone, including a How it grew: The firm, a certified minority-owned growing population of vegans and vegetarians. business in the city and state led by Prakash “For people in 2009 to pay $11 or $12 for a burger Kapadia, took on more complex and larger when we’re in the middle of a recession, that really projects, including working on the redevelopment struck a chord,” said Pelekanos, who also serves as of the Brooklyn Navy Yard and installing solar- chief executive. “People were just starting to care panel systems at the Brooklyn Army Terminal. about where their food came from.” As an early adopter of local, sustainable ingredients, the eatery resonated even more with consumers. REDCOM DESIGN And it also offered a more upmarket dining option 46& CONSTRUCTION with its sit-down table service than takeout What it does: Designs and builds competitors Five Guys Burgers and Fries or Shake construction projects, saving money for Shack, which were also concentrating on burgers. its clients including auto dealerships, Within eight months of Bareburger’s debut, a institutional facilities, and commercial second location opened in Greenwich Village. The and industrial warehouses chain now has 28 stores, 17 of which are in New York City. It recently expanded to Tokyo. About half are Location: Westfield, N.J. 2011 revenue: franchises, though the company will focus on $7.7 million 2014 revenue: $31.6 million Growth rate: 313% Local employees: 61 corporate-owned sites in coming months. Pelekanos Total employees: 61 Profitable? Yes expects to open 16 more restaurants by mid-2017. “Bareburger identified an emerging trend in the How it grew: Between 2012 and 2014, Redcom mainstream public to eat ‘better for you’ foods but with raised the size of its average project to more than $4 an unwillingness to give up what they love—burgers,” million, from $1 million, after launching a said Arlene Spiegel, a restaurant industry consultant. marketing department and exhibiting at trade The company has followed a time-tested model of shows. It also increased its exposure to new perfecting its local marketing and operating systems customers by dispatching employees to address before franchising its brand, she noted. business conferences. One growing pain has been finding honest food distributors operating all-natural farms near the new eateries. “It’s such an integral part of our DATALOT business,” Pelekanos said. “The product is the 47 What it does: Identifies consumers product, and you have to verify that it is what they looking for insurance via mobile Web say it is.” – ADRIANNE PASQUARELLI searches, allows companies to bid on them and then connects potential customers with the right company. Only then does Datalot get paid.

Location: Dumbo, Brooklyn 2011 revenue: $8.7 million 2014 revenue: $35.4 million Growth rate: 309% Local employees: 36 Total employees: 71 Profitable? Yes

How it grew: The firm benefited from the growth in mobile advertising, searches and click-to-call technology. It expanded its client base more than fivefold as insurance companies shifted more ad

MARK ROBERT TURNER budgets to pay-per-call customer acquisition.

36 | CRAIN’S NEW YORK BUSINESS | OCTOBER 12, 2015 Pamela Brier Larry Fink President &Chief Executive Ocer Chairman and CEO Maimonides Medical Center BlackRock

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For event information contact Ashlee Schuppius crainsnewyork.com/events-hallof fame2015 at (212)-210-0739 or Cost to attend $4,000 for table(s) of ten + full page journal ad. $300 for Individual ticket(s). You must be pre-registered to attend this event. [email protected] $3,000 for table(s) of ten. No refunds permitted. For sponsorship information event twitter sponsor contact Irene Bar-Am at (212) 210-0133 or [email protected]. 20151012-NEWS--0038-NAT-CCI-CN_-- 10/8/2015 9:58 PM Page 1

BUSINESS INSIDER 49What it does: Covers the finance, media and tech sectors online, pumping out breaking news and clickbait at a relentless pace

Location: Flatiron district 2011 revenue: $7.7 million 2014 revenue: $30 million Growth rate: 290%*

Local employees: 300 Total employees: 350 Profitable? No *Crain’s estimate

How it grew: The last time Henry Blodget was this much in the news, it was the dot-com boom of the late 50 1990s, and the former all-star analyst for Merrill Lynch was raking in $12 million a year. But his star crashed when the SEC banned him for life and fined him $4 million for publicly touting stocks while privately calling EASTERN UNION them “dogs.” 50FUNDING Now the pariah of Wall Street is the toast of Silicon Alley—and he is not only writing headlines, he What it does: Commercial real estate is making them, too. On Sept. 29, he announced the sale of his business and financial news site, mortgage broker Business Insider, to German publisher Axel Springer for $343 million. The deal values the site at $442 million and will net Blodget as much as $66 million, according to The Wall Street Journal. Location: Marine Park, Brooklyn 2011 Perhaps just as important, he will retain his title as editor in chief of a site that grew by pumping revenue: $5 million 2014 revenue: $19.3 out a mix of breaking news and highly shareable clickbait at a ferocious pace. Aimed at millennial million Growth rate: 286% Local professionals, the plethora of daily posts highlight everything from market moves to the employees: 8 Total employees: 52

world’s best trips for foodies. It receives more than 4 million unique views a month, according▼ Profitable? Yes to Web tracker Quantcast. “So grateful to our readers and clients and so proud of our team,” Blodget tweeted after How it grew: Its accelerated announcing the deal, which was cheekily included as No. 11 in Business Insider’s “10 Things growth followed a flurry of You Need to Know Today.” initiatives, including investing $3 Business Insider evolved over several short, growth-filled years. Blodget first launched million in technology, capping Silicon Alley Insider in 2007 and the blog Clusterstock a year later. In 2009, the tech and fees and designating an employee to finance verticals were folded into Business Insider, allowing it to take off just as social media cultivate bank relationships. It also became dominant. opened an equity division to connect “Henry is relentlessly focused on innovation and serving our customers, advertisers and high-net-worth individuals to leaders,” said Business Insider COO Julie Hansen. “It’s even more rewarding, given what he went commercial real estate investment

NEWSCOM through. Even without that, it’s an amazing story.” – ANDREW J. HAWKINS AND MATT MCCUE opportunities.

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38 | CRAIN’S NEW YORK BUSINESS | OCTOBER 12, 2015 OFF-SITE SUCCESS events | expos | entertainment Don’t Make a Production Out of Hiring a Production Team

7 Tips for Hiring the Team That’s Right for You

Whether you’re planning a sales they can act as a subcontractor to arrange meeting, red carpet event, musical for any necessary services that fall outside their scope of abilities–whether it’s video production or an experiential mar- production, live streams, lighting, step and keting promotion, odds are that repeats, press walls or staffi ng. you are going to need some help. In 4 INSIDER KNOWLEDGE 2013, a self-assessment test by the Event Leadership Institute revealed An event production company is particularly useful for planning events outside your home that participating event planners city. An experienced production company scored less that 50 out of a 100 on will have knowledge of various markets, cities event-production knowledge. and venue requirements, as well as any local permits and paperwork required for specifi c All too often, companies think they can save events. A skilled and experienced production on costs by utilizing current staff to plan and team should be able to give you the “lay of execute their events. Unfortunately, unless the land,” and clue you in on any insider your staff is large, highly trained and has an information that may affect the planning impressive contact list (not to mention no and execution of your event. other work to do!), self-planned events typi- 5 TIMING cally end with less than optimal results. The best event production companies are Here are some factors to consider when often booked months in advance, so be hiring a production team to ensure a sure to reach out early on. Mary Pat Kasravi, successful event: senior production manager at ELS, an event production company in LA and Las Vegas, 1 EXPERIENCE AND EXPERTISE One event is suggests that event planners send out all it takes to One of the best ways to guarantee the suc- inquiries at least six months, and preferably make history. cess of your event is to choose a company 9-12 months, prior to the event’s date. Also with a proven track record. Review its past check to see if there are any other events body of work, check out customer reviews occurring at the same date and time as your and, if possible, speak with at least one event that may affect attendance levels. of its clients so that you can formulate a well-rounded view of the company’s proven 6 RISK MANAGEMENT ability and professionalism. Established event production companies Look for a production company that is familiar have the knowledge and staff to handle 45th and Madison Avenue with the type of event you want to plan. Make any adversity that may befall your event. 212.661.9600 • theroosevelthotel.com sure it has expertise in all the facets required Keep safety top of mind when organizing for the planning of such an event, from and making decisions on catering and permits and AV to lighting and staging. decorating. While you may be asked to supply a Certifi cate of Insurance (COI), 2 REFERRALS the event company should handle the majority of the risk and liability. View the digital edition at The best way to fi nd a top notch event OFF-SITE crainsnewyork.com production company is through word of 7 BUDGET UNDERSTANDING mouth from a colleague or trusted business SUCCESS associate. A lot of event production com- One of the most important services your panies rely on client referrals, so ask your event production company will perform is peers for recommendations. And, should budget creation, allocation and manage- you attend an event that exceeds your ment. However, it will be your responsibility For more information contact expectations, be sure to ask for the name of to approve each line item, the total amount the production or exhibit company respon- of spend planned and how and when Stu Smilowitz at 212.210.0736 payments are made. sible, for your own future reference. [email protected] According to the CMO Council, B2B marketers 3 RESOURCES will spend 14% of their marketing budgets on Some event companies only specialize in spe- trade shows, conferences and events in 2015. cifi c areas of event production, so make sure Make sure yours is a sound investment by a company can meet all your requirements aligning with an event production company before hiring them. Also, if they themselves that meets the criteria above. can’t provide every facet of the event, ask if NEXT EDITION NOVEMBER 9/2015

An Advertising Supplement to Crain’s New York Business

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The fast-growing will require employees to on West 27th Street in company, which had just To make sure a corporate commute longer distances, It’s also important to consider Manhattan. He is about to expanded from 10 to about relocation helps a company they will likely end up doing how convenient a new sign a lease for an additional 40 employees, found new, continue to achieve its goals more work using wireless location will be for customers. location at Carmine and roomier digs in the Flatiron throughout a move, leaders devices like iPads on public Planning the expansion of his Varick Streets. Although rents District. Its new space on need to consider both human transportation. “That brings fast-growing fitness franchise, have gone up since the last 25th Street now houses a resources and logistical up a whole new problem of ILoveKickboxing, Michael time he leased, he’s willing team that has grown to 110. factors carefully, experts security,” said Matt Richards, Parrella has discovered he to pay market rates at the say. One key HR issue to vice president of products needs his New York City moment. “Manhattan is very Although Poppin’s team look at is potential attrition. at ownCloud, an open- locations to be right on a hungry for our concept,” knows a great deal about Forty-seven percent of small source file-sharing provider subway line to maximize he said. office moves, it brought in firms and more than 40% of professionals to handle its own larger firms said employees relocation. To reduce the stress were declining requests to Countdown to a Successful Move of the move on employees, the relocate, according to Atlas’ Most people don’t relish the to transfer the lines to a by unexpected costs not company arranged for its staff 2015 research. Many couples thought of bubble-wrapping new location. Telecomm covered in the contract to stay home on moving day are no longer willing to their office lava lamp or providers may require later, Parziale advises. and return to a fully functioning gamble their family’s security sorting through files before an months of lead time. office. on one income, in the wake office move, but starting early One month: of the Great Recession, and can prevent moving day from • Work with a space planner • Meet with the mover’s “It’s really important to do it therefore will not accept becoming overwhelming. to design the layout of your project manager. Ask how correctly,” said Josh Huber, corporate transfers that end Ideally, planning should start new office and see what you to label each item so it work stylist and space- up requiring one spouse to three to 12 months ahead of have room to bring. “Peo- ends up at the right work planning expert at Poppin. give up a job and gamble time, say experts. ple often bring things that station. on finding another, Atlas won’t fit in the footprint,” said Like Poppin, many concluded. “The larger the move, the fur- Parziale. If you have to ask • Start planning how you’ll companies are finding ther in advance you have to the mover to remove those celebrate the move with themselves outgrowing Firms that don’t want to lose plan,” said Anthony Parziale, items, it will cost you extra. an office-warming party their space these days and employees will generally vice president of Advance or others gestures. Pop- figuring out how to make a fare best if they choose a Commercial Movers, a New Two months: pin, a furniture company smooth transition to a new location within 60 miles of York City firm that serves • Start a purge campaign. in Manhattan, says some one. Forty-three percent of their existing one, according Fortune 500 companies and Have your team recycle or clients surprise their teams firms that relocated last year to Boyd. Beyond that radius, nonprofit and government shred excess paperwork. with customized desk sets did so because of company they will typically have to clients. “There are some “Get rid of files that can with pens and notebooks, growth, according to 2015 pay severance to employees companies in New York that be transferred to an offsite to welcome employees to corporate relocation surveys who can no longer make will move thousands of em- storage facility,” recom- their new home. by Atlas Van Lines. the commute and refuse ployees. For a move like that, mends Parziale. “Don’t an offer to relocate. Many the planning starts well over a move anything that is not Week before: But with that growth come firms make it a policy to pay year in advance. For 50 em- needed to the new space.” • Pack up common areas. challenges. Deciding severance in that scenario, ployees, that can happen two Often companies neglect on where to relocate an he said, adding, “Not to three months before.” • Select a mover. “Book to assign someone to tack- At CBRE, we’re passionate about New York—our city inspires us to think expanding company can wanting to pay burdensome with them well in advance, le file rooms and storage bigger, work harder and reach higher. We take pride in moving our city prove difficult in its own right, severance packages is a Here are some key steps all even if the date is still up areas. If you have to ask forward by serving our community, supporting great causes and helping our especially in a sought-after factor companies look at very firms should take as moving in the air,” advises Mr. Par- movers to pack them up locale like New York City, closely.” day approaches: ziale. “It’s much easier to on moving day, you’ll face clients succeed—and we’re proud to be part of New York’s future. where competition for the have someone on board additional costs. ideal space may be fierce. Another key consideration Three to six months and switch the date than is future expansion. Leaders in advance: to hire someone with only • Ask your team to start “Companies not only want need to ask themselves some • Decide if you are going to a week or two notice and packing non-essential to have access to the key questions. “Does the move your furniture or buy expect them to be able to items from their work best people and the best new environment have the a new set. “An office furni- perform the move.” stations. outside talent but also to capacity for growth? How will ture order can take up to 12 a highly-developed public you manage that?” said Paul weeks,” said Parziale. • Ask your mover for a Day before: Finish any transportation infrastructure,” Rigby, senior vice president detailed proposal, that last-minute packing. Get said John Boyd, Jr., principal of business operations at • Contact your telecommu- describes everything the ready for a much-needed of The Boyd Company, Vitalyst, a provider of Microsoft nications provider to let mover will be transporting, day off as your movers do a Princeton, N.J.-based application and device support them know you will need so you are not surprised the work! corporate-relocation firm that based in Bala Cynwood, Pa.,

Corporate Relocation Section MECH.indd 2 10/8/15 11:39 AM PERSPECTIVE IN PLACE

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hen Manhattan- available. Expecting your related projects don’t fall of products at ownCloud, doing space planning, can based technology IT people to be available through the cracks, he likes an open-source file-sharing prevent this. If you won’t be Wfirm Better Cloud 24/7 is not realistic, so make to use the application Asana provider in Lexington, Mass., able to get your new site very moved to a bigger space sure you have a schedule in for task management. that works with clients in often prior to moving day, take within its current residence at place for who is on duty and the New York City area. You a video of the space, so you 7th Avenue and 28th Street responsible at any point in Poor Wi-Fi connections. In should be able to connect can plan better, suggests Paul in Manhattan, in January, Tim time, for every application, densely populated areas of up to 10 people to each MiFi Rigby, senior vice president Burke, director of information server and service, the city, you may discover device, which will allow them of business operations at technology, often recalled suggests Imad Mouline, once you move that you are to keep working as you try to Vitalyst, a provider of Microsoft the motto he learned as an chief technology officer competing for small slices of find a more permanent fix for application and device support Eagle Scout: be prepared. of Everbridge, a firm bandwidth with thousands the problem. based in Bala Cynwyd, Pa., The company has about 55 in Burlington, Mass., that of other neighbors in the which has clients in the employees in Manhattan. offers a mass notification immediate vicinity. “Especially “It’s that temporary loss of metropolitan area. “If the team platform that employs in Manhattan and Downtown productivity that really costs can come around and take To make sure they could SMS messaging and has Brooklyn—any of the high- you,” Richards said. video shots of the nooks and continue to work smoothly, clients in New York City. density areas—Wi-Fi can crannies, that helps maintain Burke had to anticipate the become very difficult,” said If you have poor mobile- the visual perspective of what possible occurrence of, “You want to make sure Burke. He recommends phone reception, setting up a the target site will look like,” both, big IT problems—like the way you are going to doing a site survey three gadget known as a repeater he said. weak internet connections— be communicating with or four months before you can also help. Convention and small ones—like surge protectors gone missing. Burke armed himself with a tool kit, so he doesn’t have to wait for maintenance to In densely populated areas of the city, you may deliver what he needs. “I have Super Glue, duct tape, and a discover once you move that you are competing for hammer and nails,” he said. small slices of bandwidth with thousands of other He also made sure ahead of time that he was battle- ready. “The week before the neighbors in the immediate vicinity. “Especially in move I knew I was going to be working some really Manhattan and Downtown Brooklyn—any of the long hours,” he said. “I made sure I was really well-rested. high-density areas—Wi-Fi can become very difficult,” I almost tried to bank up energy and bank up sleep.” said Burke, director of information technology, As many technology pros discover, tackling the IT Better Cloud. He recommends doing a site survey issues that come with a move can require an all-out effort. three or four months before you move into a new “There’s a lot of little gotchas,” said Burke. Preventing them means preparing for space, to see if this will be a problem. glitches large and small- -and figuring out how to prevent them. Here are some everybody isn’t tied to the move into a new space, to centers commonly use this Bad weather. If you’re technology-related problems move itself,” he said. see if this will be a problem. type of technology. “Usually preparing for an office that commonly crop up in If your laptops and mobile there’s a spot in your office move this fall or winter, corporate relocations, and Long waits for contractors. devices are aging, it may pay where you can get cell-phone make sure to plan how (888) 306-3978 tips from experts on how to Burke learned he needs to off to invest in wireless gear receptivity,” Richards said. you will communicate if a prevent them. be “joined at the hip” with that can support new Wi-Fi “It basically transmits and storm happens at the worst the head of operations as a frequencies that are available. receives from an antenna in possible moment—like Lack of accountability. move approaches, to avoid that good cell spot.” moving day. “Look at all of No matter what size your delays in executing projects. Should you discover the processes you have firm, everyone needs to “I’ve done some office moves your new office has poor Inadequate wiring. Many in place and make sure know who is responsible at previous jobs where IT internet connectivity or companies discover after you have them in the new for dealing with particular and operations were not bad cell-phone reception, a move that they haven’t location, too,” said Richards. types of IT problems that synced up very well,” he said. inexpensive MiFi devices, installed cable in the places None of us has a crystal ball, may emerge during a move, “It was always `IT needs this which can connect you to a that will best support their but if you plan for worst-case and how to reach those but operations can’t do it until cellular network, can offer an work stations. Doing a walk- scenarios, it’ll be easier to people—even if your usual the contractor comes in next interim solution, according to through three or four months approach your move with office technology is not week.’” To make sure move- Matt Richards, vice president in advance, when you are confidence.

Corporate Relocation Section MECH.indd 4 10/7/15 4:28 PM (888) 306-3978 ADVERTISING SUPPLEMENT TO CRAIN’S NEW YORK BUSINESS Temporary Space: Making the Best Out of the Situation

ot every want their doors corporate shut for privacy Nrelocation reasons,” said is a one-step pro- Farley. cess. Sometimes, a company’s According to team may have to Farley, the gen- Come take advantage of all Kansas has to offer... stay in a tempo- eral manager rary offi ce facility of a coworking • A central point for distribution or coworking space until the space typically sets the tone • A highly educated, productive workforce new offi ce is ready. of the entire environment. Make sure, therefore, you are • A business friendly government More fi rms are fi nding them- comfortable with whoever • A right-to-work environment selves using such fl exible that is. “The general manager

• Outstanding highway and rail infrastructure spaces. The $2 billion ser- will be spending a lot of time viced offi ce leasing space— with you,” said Farley. “They • Generous sales tax exemptions & no property tax on equipment which provides fully outfi tted really set the mode.” • Targeted incentives to assist new and expanding businesses offi ces for rent—saw 3% annual growth from 2010 to Know the vibe you want. 2015, according to market Invest time in fi nding a research fi rm IbisWorld. temporary space with a look and feel that will keep your If you are among them, here team feeling energized and is some advice on how to inspired, so they don’t lose ON fi nd and outfi t a space in a productivity while staying way that will keep your team there. The best way to iden- THE productive. While a two-step tify the right space is to ask CRAIN’S move isn’t always ideal, it for a walk-through of several is very possible to fi nd a spaces. When touring, look temporary space where your closely at offi ces, cubicles employees will thrive. and common areas, such as MARKET the lounge, conference room An advertising supplement to Crain’s New York Business Consider your ﬁ rm’s culture. and kitchen space. Make Serviced offi ce spaces, even sure you’re comfortable not …an in-depth advertising supplement dedicated to analyzing trends within the same chain, each only with fundamentals such have their own personality. as cleanliness, but with the and insights in the NYC real estate sector. Check out several facilities and aesthetic vibe as well, before look for one that fi ts the exist- moving in. ing personality of your fi rm, so your team will feel at home. “The aesthetics and view are important,” said Farley. “There’s always a feeling for a center when you walk into If you don’t like the way a it,” said Stephen Farley, North space is decorated, it may American CEO for Regus, a be possible to make some provider of temporary offi ce changes. “We’ve had people space that operates 47 loca- come in and say, `I want the tions in New York City and is room just as it is,’” said Farley. preparing to open a new one “Other people want to paint in Long Island City. the walls.”

At some spaces, you may Keep your contract ﬂ exible. be surrounded by startups, Your need for temporary where the temporary res- space may be unpredictable, NEXT ISSUE: idents like to hold events so make sure your contract like Halloween parties. That refl ects that. At Regus, for Issue Date: NOVEMBER 23 could work if you’re running instance, it’s possible to get Close Date: NOVEMBER 5 a startup, too, but some off er contracts for three months, a quieter, more buttoned-up six months or other dura- environment to cater to their tions, said Farley. “If it’s not For more information, call your Crain’s New York Business account representative or Patty Oppenheimer, Director of Custom Content at 212.210.0711 or [email protected] existing residents. “It could right, you can easily move,” be a bunch of lawyers who he said.

Corporate Relocation Section MECH.indd 6 10/7/15 4:28 PM ADVERTISING SUPPLEMENT TO CRAIN’S NEW YORK BUSINESS Throwing out the Welcome Mat: How to make a New Office Appealing

hen Florence Quinn Quinn was aware that creat- can help greatly. Here are work can lead to stressful She opted for a work- moved 60 employing a spectacular space was some strategies to help your catch-up time for employ- around while waiting for Wees of her publicity only one part of helping her team settle in successfully ees, so the more you can high speed internet access firm, Quinn, to a new pent- team settle in quickly. She after a move. minimize the days you are to be installed—a surprising- house space in Manhattan’s made sure to celebrate the closed, the better. Metrop- ly slow process. “We had to Bryant Park this past Decem- space with a housewarming Ask for input early. That was olis Collectibles planned its cobble something together ber, she wanted to make party—called Havana Night at the approach Michael Cohen move for a Friday so that it with cable for maybe four sure her team felt at home the Penthouse—to which she took as operations manager would have the weekend to months,” she said. “Some- quickly. invited staff, clients and col- at Metropolis Collectibles, unpack. That was important, one had to watch it. Every leagues. “I think we ran out Inc. & ComicConnect Corp., given that firm had to move couple of hours they had To some extent, the decor of of red wine, we had so many a comic marketplace and 175,000 valuable comic to tell us all they had to the 10,000-square-foot office people,” said Quinn. auctioneer on West 37th Street books. “We worked extra reboot it.” made that easy. Visitors in Manhattan. Months before hard to make sure we were step into what feels like a Office relocations can be the company moved from a ready to work on Monday,” Fortunately, her luxurious contemporary living room, stressful for the leadership 2,500-square-foot space on said Mr. Cohen. “It’s all about digs have cushioned the complete with long, comfort- team and IT staff of any Broadway and 18th Street to planning and getting a good blow of having to work able sofas from Restoration company. What often gets its current 5,000-square-foot group of vendors and your through that inconvenience. Hardware. “The elevator overlooked, however, is the space, last November, he team on board.” Not long ago, she noticed doors open and their jaws pressure that relocating can asked the company’s 15-em- two staffers sitting at a table drop open,” said Quinn. put on other staffers, who ployee team for suggestions. React to snafus quickly. in her office with glasses of “Some say `Wow I feel I am need to get work done while “It’s all about making everyone Quinn was not happy when red wine at about 7 p.m. at home. Some ask: Did I get their office supplies are still in feel included,” said Cohen. she discovered, with the off at the wrong floor?” In the boxes and equipment seems move in progress, that her One told her, “It’s so lovely background, staffers meet to have gone AWOL during Minimize downtime. Given new building was not set up here, sometimes I think I’ll at dining room tables and the move. The good news the pace of business today, for high-speed internet. “That just stay here and not go banquettes. is that a proactive approach missing even one day of was difficult,” she said. home.” Project1 10/7/2015 12:30 PM Page 1

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Corporate Relocation Section MECH.indd 7 10/7/15 4:28 PM P048-49-50CL_CN_20151012.qxp 10/9/2015 11:44 AM Page 48

TO PLACE A CLASSIFIED AD, CALL 1 800 444 6007 OR VISIT CRAINSNEWYORK.COM REAL ESTATE AUCTION PUBLIC AND LEGAL NOTICES

Notice of Qualification of LSREF4 Notice of formation of THEPICURIST, Cambridge Village Member, LLC. LLC. Arts of Org filed with Secy. of State of NEW YORK CITY Authority filed with NY Dept. of State on NY (SSNY) on 5/7/2015. Office location NY 9/10/15. Office location: NY County. county. SSNY designated agent upon whom Princ. bus. addr.: 2711 N. Haskell Ave., process may be served and shall mail REAL ESTATE Ste. 1700, Dallas, TX 75204. LLC copy of process against LLC to principal WEDNESDAY, OCTOBER 28, 2015 formed in DE on 8/20/15. NY Sec. of business address 254 Park Ave South 10:00 AM Bronx County Courthouse State designated agent of LLC upon NY, NY 10010 Purpose: any lawful act. 851 Grand Concourse, Bronx, NY 10451 whom process against it may be served and shall mail process to: c/o Notice of Formation of PEEP West CT Corporation System, 111 8th Ave., 48th LLC. Arts. of Org. filed with NY NY, NY 10011, regd. agent upon whom For more information please visit Dept. of State on 9/1/15. Office location: nyc.gov/auctions process may be served. DE addr. of NY County. Princ. bus. addr.: 235-237 LLC: 1209 Orange St., Wilmington, DE W. 48th St., NY, NY 10036. Sec. of State 19801. Cert. of Form. filed with DE designated agent of LLC upon whom Sec. of State, 401 Federal St., Dover, DE process against it may be served and 19901. Purpose: all lawful purposes. shall mail process to: c/o CT Corporation System, 111 8th Ave., NY, NY 10011, regd. agent upon whom process may Notice of Formation of BG ROCK be served. Purpose: all lawful purposes. HOLDINGS, LLC Arts. of Org. filed with Secy. of State of NY (SSNY) on 07/24/15. Office location: NY County. SSNY designated as agent of LLC Notice of Formation of Gottlieb Partners upon whom process against it may LLC. Arts. of Org. filed with Secy. of be served. SSNY shall mail process State of NY (SSNY) on 9/28/15. Office to Corporation Service Co., 80 State location: NY County. SSNY designated as CITY OF NEW YORK agent of LLC upon whom process against BILL DE BLASIO, MAYOR St., Albany, NY 12207, regd. agent upon whom and at which process may it may be served. SSNY shall mail process STACEY CUMBERBATCH to: c/o The LLC, 1095 Park Avenue, NY, Commissioner, be served. Purpose: Any lawful activity. Citywide Administrative Services NY 10128. Purpose: any lawful activity.

PUBLIC AUCTION RICARDO E. MORALES Deputy Commissioner, Asset Management Notice of Qualification of METRO- Notice of Formation of TRAVIS POM- POLITAN PROPERTY HOLDINGS, LLC POSELLO LLC. Arts. of Org. filed with Appl. for Auth. filed with Secy. of State Secy. of State of NY (SSNY) on of NY (SSNY) on 09/03/15. Office 7/13/15. Office location: NY County. SSNY location: NY County. LLC formed in ADVERTISING PUBLIC AND LEGAL NOTICES designated as agent of LLC upon Delaware (DE) on 04/17/15. Princ. whom process against it may be office of LLC: Waterford Realty, LLC, served. SSNY shall mail process to: c/o Richard Garapedian, 330 W. 72nd Notice of Qualification of Kinch 315 Madison Avenue, Ste. 3019, NY, St., Apt. 10C, NY, NY 10023. SSNY Advertising, LLC. Authority filed with NY 10017. Purpose: any lawful activity. Secy. of State of NY (SSNY) on designated as agent of LLC upon 09/17/15. Office location: NY County. LLC whom process against it may be formed in Delaware (DE) on 09/11/15. served. SSNY shall mail process to the Notice of Qualification of 92 PINEHURST SSNY designated as agent of LLC upon LLC at the addr. of its princ. office. DE AVENUE LLC Appl. for Auth. filed with whom process against it may be served. addr. of LLC: 2711 Centerville Rd., Ste. Secy. of State of NY (SSNY) on SSNY shall mail process to: 637 Elm 400, Wilmington, DE 19808. Cert. of 09/03/15. Office location: NY County. St., Westfield, NJ 07090. Address to Form. filed with Secy. of State, 401 LLC formed in Delaware (DE) on be maintained in DE: National Registered Federal St., #3, Dover, DE 19901. 09/01/15. SSNY designated as agent of Agents, Inc., 160 Greentree Dr., Ste. Purpose: Any lawful activity. LLC upon whom process against it may PUBLIC AND 101, Dover, DE 19904. Arts of Org. be served. SSNY shall mail process to c/o Corporation Service Co. (CSC), filed with the DE Secy. of State, 401 Notice of formation of Disarm Studio, LEGAL NOTICES 80 State St., Albany, NY 12207-2543. Federal St., #3, Dover, DE 19901. LLC. Arts of Org filed with Secy. of State DE addr. of LLC: CSC, 2711 Centerville Purpose: any lawful activities. of NY (SSNY) on 4/15/2015. Office Rd., Ste. 400, Wilmington, DE 19808. location: NY County. SSNY designated NOTICE OF FORMATION OF ORIENT Cert. of Form. filed with Secy. of State, agent upon whom process may be VISION, LLC. Arts of Org filed with Secy. of Notice of Foreign Registration of Ice State of DE, Div. of Corps., PO Box served against LLC to principal business State of NY (SSNY) on 08/17/2015. Miller LLP. Authority filed with NY 898, Dover, DE 19903. Purpose: Any address: 134 W 26th St Suite 1201 New Office location: NY County. SSNY Dept. of State on 9/18/15. Office lawful activity. designated agent upon whom process may location: NY County. LLP registered York NY 10001. Purpose: any lawful act. be served and shall mail copy of process in IN on 11/4/05. Sec. of State desig- against LLC to principal business nated agent of LLP upon whom Potomac Rhin LLC. filed with the Secy Notice of Qualification of LSREF4 address: 7 Mott Street, Suite 600, New process against it may be served of State of NY (SSNY) on 2/4/15. Bayview Colonial Member, LLC. York, NY 10013. Purpose: any lawful act. and shall mail process to: c/o CT Office location: NY County. SSNY Authority filed with NY Dept. of State on Corporation System, 111 8th Ave., designated agent upon whom process 9/10/15. Office location: NY County. NY, NY 10011, regd. agent upon may be served against LLC to: 7014 Princ. bus. addr.: 2711 N. Haskell Ave., Notice of Formation of 462 FIFTH whom process may be served. 13th Ave #202 Bklyn, NY 11228. Prince Ste. 1700, Dallas, TX 75204. LLC AVENUE LLC Arts. of Org. filed with Principal office address: One Office: 15 Broad Street #3200, NY, formed in DE on 8/18/15. NY Sec. of Secy. of State of NY (SSNY) on 08/13/15. American Sq., Ste. 2900, Indianapolis, NY, 10005 Purpose: any lawful act. State designated agent of LLC upon Office location: NY County. SSNY IN 46282. Cert. of Reg. filed with IN whom process against it may be served designated as agent of LLC upon whom Sec. of State, 302 W. Washington and shall mail process to: c/o CT process against it may be served. SSNY St., Indianapolis, IN 46204. Purpose: Notice of formation of Go Organic Corporation System, 111 8th Ave., NY, shall mail process to c/o JEMB Realty practice the profession of law. Cleaning LLC. Arts of Org filed with NY 10011, regd. agent upon whom Corporation, 150 Broadway, Ste. 800, NY, Secy. of State of NY (SSNY) on process may be served. DE addr. of NY 10038. Purpose: Any lawful activity. 5/18/2015. Office location: NY LLC: 1209 Orange St., Wilmington, County. SSNY designated agent DE 19801. Cert. of Form. filed with DE Notice of Qualification of RT CORPO- upon whom process may be served Sec. of State, 401 Federal St., Dover, RATE PRIVATE EQUITY GP LP Appl. for and shall mail copy of process against DE 19901. Purpose: all lawful purposes. Do you want to Auth. filed with Secy. of State of NY LLC to: 7014 13th Ave #202 Bklyn, (SSNY) on 09/25/15. Office location: NY NY 11228. Purpose: any lawful act. get your company County. LP formed in Delaware (DE) on Notice of Qualification of JPPF 2000 09/18/15. Princ. office of LP: 280 Broadway, LLC. Authority filed with NY Park Ave., 22nd Fl., East Tower, NY, NY Notice of Qualification of 79 BRIGHTON in front of 11TH STREET LLC Appl. for Auth. filed Dept. of State on 9/18/15. Office 10017. SSNY designated as agent of LP location: NY County. LLC formed in DE New York City’s upon whom process against it may be with Secy. of State of NY (SSNY) on 09/30/13. Office location: NY County. on 9/11/15. NY Sec. of State designated Influential Business served. SSNY shall mail process to c/o agent of LLC upon whom process Roundtable Investment Partners LLC LLC formed in Delaware (DE) on 09/26/13. SSNY designated as agent against it may be served and shall Professionals? at the princ. office of the LP. Name mail process to: c/o JAMESTOWN, and addr. of each general partner are of LLC upon whom process against CONTACT it may be served. SSNY shall mail Ponce City Market, 7th Fl., 675 available from SSNY. DE addr. of LP: Ponce de Leon Ave., NE, Atlanta, GA c/o Corporation Service Co., 2711 process to c/o Corporation Service Co. Joanne Barbieri at (CSC), 80 State St., Albany, NY 30308, principal business address. Centerville Rd., Ste. 400, Wilmington, DE address of LLC: c/o CT 212.210.0819 DE 19808. Cert. of LP filed with Secy. 12207-2543. DE addr. of LLC: CSC, 2711 Centerville Rd., Ste. 400, Corporation System, 1209 Orange for Classifed of the State, DE Dept. of State, John G. St., Wilmington, DE 19801. Cert. of Townsend Bldg., Duke of York St., Wilmington, DE 19808. Cert. of Form. advertising opportunities. filed with Secy. of State of the State Form. filed with DE Sec. of State, Dover, DE 19901. Purpose: Any lawful 401 Federal St., Dover, DE 19901. activity. of DE, PO Box 898, Dover, DE 19903. Purpose: Any lawful activity. Purpose: all lawful purposes.

48 | CRAIN’S NEW YORK BUSINESS | OCTOBER 12, 2015 P048-49-50CL_CN_20151012.qxp 10/9/2015 11:44 AM Page 49

TO PLACE A CLASSIFIED AD, CALL 1800 444 6007 OR VISIT CRAINSNEWYORK.COM PUBLIC AND LEGAL NOTICES Notice of Qualification of DIVINSHIRE Notice of Qualification of 658 WEST Notice of Qualification of 200 INSURANCE AGENCY, LLC Appl. for NOTICE OF APP. FOR AUTH. Of Windish 188TH STREET LLC Appl. for Auth. BRIGHTON 15TH STREET LLC Appl. Auth. filed with Secy. of State of NY Talent LLC, a foreign LLC. App. For Auth. filed with Secy. of State of NY (SSNY) for Auth. filed with Secy. of State of NY (SSNY) on 05/18/15. Office location: NY Filed Sec'y of State (SSNY) 8/11/15. LLC on 09/03/15. Office location: NY County. (SSNY) on 09/30/13. Office location: County. LLC formed in Delaware (DE) on organized in DE on 7/27/15. NY office LLC formed in Delaware (DE) on NY County. LLC formed in Delaware 03/23/15. SSNY designated as agent of loc: NY county. SSNY designated as LLC's 09/01/15. SSNY designated as agent of (DE) on 09/26/13. SSNY designated LLC upon whom process against it may agent upon whom process against it may be LLC upon whom process against it may as agent of LLC upon whom process be served. SSNY shall mail process to served. SSNY shall mail copy of be served. SSNY shall mail process to against it may be served. SSNY shall Corporation Service Co., 80 State St., process to CT Corporation System, 111 c/o Corporation Service Co. (CSC), 80 mail process to c/o Corporation Service Albany, NY 12207-2543, regd. agent 8th Ave., NY, NY 10011. Princ. bus. addr.: State St., Albany, NY 12207-2543. DE Co. (CSC), 80 State St., Albany, NY upon whom and at which process may 1658 N. Milwaukee Ave., #211, addr. of LLC: CSC, 2711 Centerville 12207-2543. DE addr. of LLC: CSC, be served. DE addr. of LLC: 2711 Chicago, IL 60647, Attn: T. Windish. Rd., Ste. 400, Wilmington, DE 19808. 2711 Centerville Rd., Ste. 400, Centerville Rd., Ste. 400, Wilmington, DE Purpose: any lawful activities. Cert. of Form. filed with Secy. of State, Wilmington, DE 19808. Cert. of Form. 19808. Cert. of Form. filed with DE Secy. State of DE, Div. of Corps., PO Box filed with Secy. of State of the State of State, 401 Federal St., Dover, DE 898, Dover, DE 19903. Purpose: Any of DE, PO Box 898, Dover, DE 19903. 19901. Purpose: Any lawful activity. NOTICE OF FORMATION OF HADIDI lawful activity. As amended by Cert. of Amendment CAPITAL, LLC. Articles of Organization filed with SSNY on 01/28/14, name Notice of Qualification of WMQS IM filed with the Secretary of State of NY changed to GOTHAM SEGREGATED Notice of Qualification of RES System AUTO LLC. Purpose: Any lawful activity. HOLDINGS LP Appl. for Auth. filed with (SSNY) on 9/14/2015. Office location: 3, LLC. Authority filed with NY Dept. of Secy. of State of NY (SSNY) on NEW YORK County. SSNY has been State on 9/17/15. Office location: NY 08/27/15. Office location: NY County. LP designated as agent upon whom County. Princ. bus. addr.: 11101 W. 120th formed in Delaware (DE) on 08/26/15. process against it may be served. The Ave., Ste. 400, Broomfield, CO 80021. Notice of Formation of G & S Princ. office of LP: 66 Fifth Ave., 9th Fl., Post Office address to which the SSNY LLC formed in DE on 5/19/15. NY Sec. GUILDED, LLC Arts. of Org. filed NY, NY 10103. SSNY designated as shall mail a copy of any process against of State designated agent of LLC upon with Secy. of State of NY (SSNY) on agent of LP upon whom process the LLC served upon him/her is: 202 whom process against it may be served 09/25/15. Office location: NY against it may be served. SSNY shall ELIZABETH STREET, SUITE 28, NEW and shall mail process to: c/o CT County. Princ. office of LLC: c/o mail process to c/o Corporation Service YORK, NY 10012 The principal business Corporation System, 111 8th Ave., NY, Arthur Indursky, 680 Fifth Ave., NY, Co. (CSC), 80 State St., Albany, NY address of the LLC is: 202 ELIZABETH NY 10011, regd. agent upon whom NY 10022. SSNY designated as agent 12207-2543. Name and addr. of each STREET, SUITE 28, NEW YORK, NY process may be served. DE addr. of of LLC upon whom process against general partner are available from SSNY. 10012 Purpose: any lawful act or activity. LLC: 1209 Orange St., Wilmington, it may be served. SSNY shall mail DE addr. of LP: c/o CSC, 2711 Centerville DE 19801. Cert. of Form. filed with process to the LLC at the addr. of its Rd., Ste. 400, Wilmington, DE 19808. DE Sec. of State, 401 Federal St., princ. office. Purpose: Any lawful activity. Cert. of LP filed with DE Secy. of State Notice of Qualification of Hudson Dover, DE 19901. Purpose: all lawful - Div. of Corps., John G. Townsend Advisors L.P. Authority filed with NY purposes. Bldg., 401 Federal St. - Ste. 4, Dover, Dept. of State on 9/23/15. NYS ficti- DE 19901. Purpose: Any lawful activity. tious name: Hudson Advisors New York Notice of Qualification of WMQS IM L.P. Office location: NY County. Princ. Notice of Qualification of WMQS GP HOLDINGS GP LLC Appl. for Auth. filed with Secy. of State of NY (SSNY) on Notice of Qualification of New York bus. addr.: 2711 N. Haskell Ave., Ste. HOLDINGS LLC Appl. for Auth. filed with 1800, Dallas, TX 75204. LP formed in DE Secy. of State of NY (SSNY) on 08/27/15. Office location: NY County. Continuous Care Fund LLC. Authority LLC formed in Delaware (DE) on filed with Secy. of State of NY (SSNY) on 8/27/15. NY Sec. of State designated 08/27/15. Office location: NY County. LLC agent of LP upon whom process against formed in Delaware (DE) on 08/26/15. 08/26/15. Princ. office of LLC: 66 Fifth Ave., on 09/15/15. Office location: NY County. 9th Fl., NY, NY 10103. SSNY designated LLC formed in Delaware (DE) on it may be served and shall mail process Princ. office of LLC: 66 Fifth Ave., 9th Fl., to: c/o CT Corporation System, 111 8th NY, NY 10103. SSNY designated as agent as agent of LLC upon whom process 09/14/15. SSNY designated as agent of against it may be served. SSNY shall mail LLC upon whom process against it may Ave., NY, NY 10011, regd. agent upon of LLC upon whom process against it whom process may be served. DE addr. may be served. SSNY shall mail process process to c/o Corporation Service Co. be served. SSNY shall mail process to: (CSC), 80 State St., Albany, NY 12207- 426 Broadway, P.O. Box 1386, Monticello, of LLC: 1209 Orange St., Wilmington, DE to c/o Corporation Service Co. (CSC), 80 19801. Name/addr. of genl. ptr. avail- State St., Albany, NY 12207-2543. DE addr. 2543. DE addr. of LLC: c/o CSC, 2711 NY 12701. Address to be maintained Centerville Rd., Ste. 400, Wilmington, in DE: 160 Greentree Dr., Ste. 101, Dover, able from NY Sec. of State. Cert. of LP of LLC: c/o CSC, 2711 Centerville Rd., filed with DE Sec. of State, 401 Federal Ste. 400, Wilmington, DE 19808. Cert. DE 19808. Cert. of Form. filed with DE DE 19904. Arts of Org. filed with the DE Secy. of State - Div. of Corps., John G. Townsend Secy. of State, John G. Townsend Bldg., St., Dover, DE 19901. Purpose: all of Form. filed with DE Secy. of State lawful purposes. - Div. of Corps., John G. Townsend Bldg., 401 Federal St. - Ste. 4, Dover, DE 401 Federal St., Ste. 4, Dover, DE 19901. Purpose: Any lawful activity. 19901. Purpose: any lawful activities. Bldg., 401 Federal St. - Ste. 4, Dover, DE 19901. Purpose: Any lawful activity. Notice of Formation of BRP JAMSTA Notice of Formation of KMei TC Owner LLC. Arts. of Org. filed NOTICE OF FORMATION OF 40 X Productions LLC Arts. of Org. filed with NY Dept. of State on 4/13/15. ONS APPAREL LLC Articles of Org. filed NORTHWIND LLC. Arts of Org filed with Secy. of State of NY (SSNY) on Office location: NY County. Princ. NY Sec. of State (SSNY) 8/12/2015 with Secy of State of NY (SSNY) on 09/10/15. Office location: NY County. bus. addr.: 767 3rd Ave., 33rd Fl., NY, as: CNS APPAREL LLC Office in NY 9/11/15. Office location: NY County. SSNY designated as agent of LLC NY 10017. Sec. of State designated Co. SSNY desig. agent of LLC upon SSNY designated agent upon whom upon whom process against it may agent of LLC upon whom process whom process may be served. SSNY process may be served and shall be served. SSNY shall mail process against it may be served and shall shall mail copy of process to 1 Astor mail copy of process against LLC to to Corporation Service Co., 80 State mail process to: c/o CT Corporation Place PHC, NY, NY 10003, which is principal business address: 66 Pearl St., Albany, NY 12207-2543. System, 111 8th Ave., NY, NY 10011. also the principal business location. St. STE 405, NY NY 10004. Purpose: Purpose: Any lawful activity. Purpose: all lawful purposes. Purpose: Any lawful purpose. any lawful act.

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Notice of Qualification of Elixir Health Notice of Formation of Madison Paige Notice of Qualification of Northstar NY Notice of Qualification of NHT3 Experience LLC. Authority filed with NY Securities LLC. Arts. of Org. filed with LLC. Authority filed with Secy. of State Insurance Services, LLC. Authority filed Dept. of State on 5/29/15. Office location: Secy. of State of NY (SSNY) on of NY (SSNY) on 07/07/15. Office with NY Dept. of State on 9/2/15. Office NY County. Princ. bus. addr.: 175 Varick 07/15/15. Office location: NY County. SSNY location: NY County. LLC formed in Ohio location: NY County. Princ. bus. addr.: St., 9th Fl., NY, NY 10014. LLC formed designated as agent of LLC upon whom (OH) on 05/21/15. SSNY designated 600 College Rd. East, Ste. 3500, in DE on 4/17/15. NY Sec. of State process against it may be served. SSNY as agent of LLC upon whom process Princeton, NJ 08540. LLC formed in DE designated agent of LLC upon whom shall mail process to: The LLC, 599 against it may be served. SSNY shall on 2/5/15. NY Sec. of State designated process against it may be served and Lexington Ave., 47th Fl., NY, NY mail process to: c/o National Registered agent of LLC upon whom process shall mail process to: c/o CT Corporation 10022. Purpose: any lawful activities. Agents, Inc., 111 Eighth Ave., NY, NY against it may be served and shall mail System, 111 8th Ave., NY, NY 10011, 10011, also the registered agent. Address process to: c/o CT Corporation System, regd. agent upon whom process may Notice of Qualification of Tier Asset to be maintained in OH: 150 E. Broad St., 111 8th Ave., NY, NY 10011, regd. agent be served. DE addr. of LLC: 1209 Management LLC. Authority filed with Ste. 305, Columbus, OH 43215. Arts upon whom process may be served. DE Orange St., Wilmington, DE 19801. Secy. of State of NY (SSNY) on 07/16/15. of Org. filed with the OH Secy. of State, addr. of LLC: 222 Delaware Ave., Ste. Cert. of Form. filed with DE Sec. of Office location: NY County. LLC formed 180 E. Broad St., 16th Fl., Columbus, 1200, Wilmington, DE 19801. Cert. of State, 401 Federal St., Dover, DE in Delaware (DE) on 07/16/15. SSNY OH 43215. Purpose: any lawful activities. Form. filed with DE Sec. of State, 401 19901. Purpose: all lawful purposes. designated as agent of LLC upon whom Federal St., Dover, DE 19901. Purpose: process against it may be served. SSNY Notice of Formation of Bleecker Street all lawful purposes. Notice of Qualification of Great Bowery shall mail process to: 599 Lexington Owner 4 LLC. Arts. of Org. filed with Holdings, LLC. Authority filed with NY Ave., 4th Fl., NY, NY 10022. Address Secy. of State of NY (SSNY) on NOTICE OF FORMATION OF ZAP Dept. of State on 8/18/15. Office location: to be maintained in DE: c/o Registered 07/30/15. Office location: NY County. Navigation LLC. Articles of NY County. Princ. bus. addr.: 466 Broome Agent Solutions, Inc., 1679 S. Dupont SSNY designated as agent of LLC Organization filed with the Secretary St., 4th Fl., NY, NY 10013. LLC formed Hwy., Ste. 100, Dover, DE 19901. Arts upon whom process against it may of State of NY (SSNY) on in DE on 6/28/13. NY Sec. of State of Org. filed with the DE Secy. of be served. SSNY shall mail process 06/02/2015. Office location: NEW designated agent of LLC upon whom State, 401 Federal St., Dover, DE to: National Registered Agents, Inc., YORK County. SSNY has been des- process against it may be served and 19903. Purpose: any lawful activities. 111 Eighth Ave., NY, NY 10011. ignated as agent upon whom shall mail process to: c/o CT Corporation Purpose: any lawful activities. process against it may be served. System, 111 8th Ave., NY, NY 10011, Notice of Qualification of Fox News The Post Office address to which the regd. agent upon whom process may Network, LLC. Authority filed with NY Notice of Qualification of Maybach SSNY shall mail a copy of any be served. DE addr. of LLC: The Corporation Dept. of State on 8/26/15. Office location: NY Ventures LLC. Authority filed with NY process against the LLC served upon Trust Co., 1209 Orange St., Wilmington, County. Princ. bus. addr.: 1211 Ave. of the Dept. of State on 9/14/15. Office him/her is: 11-15 46th RD #2G Long DE 19801. Cert. of Form. filed with DE Americas, NY, NY 10036. LLC formed location: NY County. LLC formed in DE Island City NY11101 The principal Sec. of State, 401 Federal St., Dover, in DE on 7/1/15. NY Sec. of State designated on 11/12/13. NY Sec. of State designated business address of the LLC is: 11- DE 19901. Purpose: all lawful purposes. agent of LLC upon whom process agent of LLC upon whom process 15 46th RD #2G Long Island City against it may be served and shall mail against it may be served and shall mail NY11101 Purpose: any lawful act or activity. Notice of Qualification of Evolution process to: c/o CT Corporation System, process to: c/o Argent Ventures LLC, Energy Partners LLC. Authority filed with 111 8th Ave., NY, NY 10011, regd. agent 551 5th Ave., 34th Fl., NY, NY 10176, NY Dept. of State on 8/21/15. Office upon whom process may be served. DE principal business address. DE address Notice of Qualification of 388 GARAGE location: NY County. Princ. bus. addr.: addr. of LLC: 1209 Orange St., Wilmington, of LLC: c/o National Corporate LLC Appl. for Auth. filed with Secy. of 102 Pickering Way, Ste. 508, Exton, DE 19801. Cert. of Form. filed with DE Research, Ltd., 615 S. DuPont Hwy., State of NY (SSNY) on 09/14/15. Office PA 19341. LLC formed in DE on Sec. of State, 401 Federal St., Dover, Dover, DE 19901. Cert. of Form. filed location: NY County. LLC formed in 1/21/14. NY Sec. of State designated DE 19901. Purpose: all lawful purposes. with DE Sec. of State, Duke & York Delaware (DE) on 09/03/15. SSNY agent of LLC upon whom process Sts., Dover, DE 19901. Purpose: any designated as agent of LLC upon whom against it may be served and shall mail Notice of Formation of Almine Rech lawful activity. process against it may be served. SSNY process to: c/o CT Corporation System, Invest LLC. Arts. of Org. filed with shall mail process to c/o Corporation 111 8th Ave., NY, NY 10011, regd. agent SSNY on 8/19/15. Office location: NY Notice of Formation of Seamless Service Co. (CSC), 80 State St., Albany, NY upon whom process may be served. DE County. SSNY designated as agent Talent, LLC. Arts of Org filed w/Secy. of 12207-2543. DE addr. of LLC: c/o CSC, addr. of LLC: 1209 Orange St., Wilmington, for process & shall mail to: 233 State of NY (SSNY) on 7/29/15. Office 2711 Centerville Rd., Ste. 400, Wilmington, DE 19801. Cert. of Form. filed with DE Broadway, Ste. 2208, NY NY 10279. location: NY County. SSNY designated DE 19808. Cert. of Form. filed with Sec. of State, 401 Federal St., Dover, Purpose: Any lawful activity. agent upon whom process may be Div. of Corps., John G. Townsend DE 19901. Purpose: all lawful purposes. served and shall mail copy of process Bldg., 401 Federal St., Ste. 4, Dover, Notice of Qualification of GROVERTON against LLC to: Incorp Services, Inc., DE 19901. Purpose: Any lawful activity. One Commerce Plaza Albany, NY Notice of Formation of AGENTIC INSURANCE AGENCY, LLC Appl. for Auth. 12210. Purpose: any lawful act. CONSULTING, LLC. Arts. of Org. filed filed with Secy. of State of NY (SSNY) Notice of Qualification of BB3 with Secy. of State of NY (SSNY) on on 04/10/15. Office location: NY County. Productions LLC. Authority filed with 6/25/2015. Office location: NY County. LLC formed in Delaware (DE) on Notice of Formation of CHESIRE NY Dept. of State on 9/8/15. Office SSNY designated agent upon whom 01/20/15. Princ. office of LLC: 919 N. BRIDGE ENTERTAINMENT, LLC Arts. location: NY County. Princ. bus. addr.: process may be served and shall mail Market St., Ste. 725, Wilmington, DE of Org. filed with Secy. of State of NY 245 N. Beverly Dr., Beverly Hills, CA copy of process against LLC to: c/o 19801. SSNY designated as agent of (SSNY) on 09/11/15. Office location: 90210. LLC organized in GA on United States Corporation Agents, Inc., LLC upon whom process against it may NY County. SSNY designated as 1/30/15. NY Sec. of State designated 7014 13th Avenue, Suite 202, Brooklyn, be served. SSNY shall mail process to agent of LLC upon whom process agent of LLC upon whom process NY 11228. Purpose: any lawful act. Corporation Service Co., 80 State St., against it may be served. SSNY shall against it may be served and shall mail Albany, NY 12207-2543, regd. agent mail process to Corporation Service process to: c/o CT Corporation System, upon whom and at which process may Co., 80 State St., Albany, NY 12207- 111 8th Ave., NY, NY 10011, regd. Notice of Qualification of 1511-1521 2543. Purpose: Any lawful activity. BRIGHTWATER AVENUE LLC Appl. for be served. DE addr. of LLC: 2711 agent upon whom process may be Centerville Rd., Ste. 400, Wilmington, DE served. GA addr. of LLC: 1201 Auth. filed with Secy. of State of NY Notice of Formation of 120 Union (SSNY) on 09/30/13. Office location: NY 19808. Cert. of Form. filed with DE Secy. Peachtree St. NE, Atlanta, GA 30361. of State, 401 Federal St., Dover, DE Developer LLC. Arts. of Org. filed with Cert. of Org. filed with GA Sec. of State, County. LLC formed in Delaware (DE) Secy. of State of NY (SSNY) on 08/14/15. on 09/26/13. SSNY designated as agent 19901. Purpose: Insurance agency 2 MLK, Jr. Dr., SE, Ste. 313, Atlanta, and insurance marketing services. Office location: NY County. SSNY GA 30334. Purpose: all lawful purposes. of LLC upon whom process against designated as agent of LLC upon whom it may be served. SSNY shall mail process against it may be served. SSNY process to c/o Corporation Service Co. Notice of Qualification of Falconhead shall mail process to: The LLC, c/o 405 Madison Street LLC, a domestic (CSC), 80 State St., Albany, NY Holdings Manager, LLC. Authority filed Adam America Real Estate, 850 Third Ave., LLC, filed with the SSNY on 7/8/15. 12207-2543. DE addr. of LLC: CSC, with NY Dept. of State on 8/12/15. Office Ste. 13D, New York, NY 10022, Attn: Office location: New York County. SSNY is 2711 Centerville Rd., Ste. 400, location: NY County. LLC formed in DE on Omri Sachs. Purpose: any lawful activities. designated as agent upon whom Wilmington, DE 19808. Cert. of Form. 8/5/15. NY Sec. of State designated process against the LLC may be served. filed with Secy. of State of the State agent of LLC upon whom process Notice of Formation of D.A.M. REALTY SSNY shall mail process to The LLC, c/o of DE, PO Box 898, Dover, DE 19903. against it may be served and shall mail I LLC Arts. of Org. filed with Secy. of Elisabeth M. Kovac, Esq., 90 Park Ave., Purpose: Any lawful activity. process to: 645 Madison Ave., 9th Fl., NY, State of NY (SSNY) on 09/01/15. Office Fl. 18, NY, NY 10016. General purpose. NY 10022, principal business address. location: NY County. SSNY designated Notice of Qualification of 125 DE address of LLC: c/o The Corporation as agent of LLC upon whom process Notice of Qualification of Cappex.com, BRIGHTON 11TH STREET LLC Appl. Trust Co., 1209 Orange St., Wilmington, against it may be served. SSNY shall LLC. Authority filed with NY Dept. of for Auth. filed with Secy. of State of DE 19801. Cert. of Form. filed with DE mail process to David Levine, 159-00 State on 9/1/15. Office location: NY NY (SSNY) on 09/30/13. Office location: Sec. of State, 401 Federal St., Dover, Riverside Dr. West, Ste. 1M-70, NY, County. LLC organized in IL on NY County. LLC formed in Delaware DE 19901. Purpose: all lawful purposes. NY 10032. Purpose: Any lawful activity. 5/19/15. NY Sec. of State designated (DE) on 09/26/13. SSNY designated agent of LLC upon whom process as agent of LLC upon whom process Notice of Formation of BIG MOZZ Notice of Formation of 781 Metropolitan against it may be served and shall mail against it may be served. SSNY shall HOLDINGS, LLC Arts. of Org. filed with Developer LLC. Arts. of Org. filed with process to: c/o CT Corporation System, mail process to c/o Corporation Service Secy. of State of NY (SSNY) on Secy. of State of NY (SSNY) on 08/13/15. 111 8th Ave., NY, NY 10011, regd. agent Co. (CSC), 80 State St., Albany, NY 09/01/15. Office location: NY County. Office location: NY County. SSNY upon whom process may be served. 12207-2543. DE addr. of LLC: CSC, Princ. office of LLC: 309 W. 99th St., #2C, designated as agent of LLC upon whom IL and principal business address: 2711 Centerville Rd., Ste. 400, NY, NY 10025. SSNY designated as agent process against it may be served. SSNY 230 W. Monroe St., Ste. 1200, Chicago, Wilmington, DE 19808. Cert. of Form. of LLC upon whom process against shall mail process to: The LLC, c/o Adam IL 60606. Cert. of Org. filed with IL filed with Secy. of State of the State it may be served. SSNY shall mail America Real Estate, 850 Third Ave., Sec. of State, 213 State Capitol, of DE, PO Box 898, Dover, DE 19903. process to the LLC at the princ. office Ste. 13D, New York, NY 10022, Attn: Springfield, IL 62756. Purpose: all Purpose: Any lawful activity. of the LLC. Purpose: Any lawful activity. Omri Sachs. Purpose: any lawful activities. lawful purposes.

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AGENDA GOTHAM GIGS

STABLE RELATIONSHIP: Sheila Rosenblum at Belmont Park with her horses Hot City Girl (in stall) and La Verdad.

Seeking equality in the equine world A dancer turned horse-racing mogul, Sheila Rosenblum wants to break the sport’s glass ceiling

heila Rosenblum witnessed history at Belmont her dance career to take off, after studying at both the SHEILA ROSENBLUM Park last June when American Pharaoh became American Ballet Theater School and the Royal Ballet the first horse in 37 years, and the 12th ever, to School in London. Eventually, modeling won out, but win the Triple Crown. the silver lining was that Rosenblum could fulfill a AGE 58 “The sheer sound [of the crowd] was amazing, said lifelong fantasy: to ride a horse. Normally, serious S BORN Basel, Switzerland Rosenblum, who founded Belmont Park-based Lady ballet students shun the sport for fear of falling. RESIDES Upper East Side Sheila Stable five years ago. “The only After her children got older, her husband EDUCATION Did not attend college thing better would be if one of my horses “I wanted offered to buy her a dressage horse, but she won.” asked for a racehorse instead. “I had a BEING KOI Rosenblum owns to bring 50 koi fish. During the summer, she improved her more romanticized idea of racing,” she said. odds of nabbing that rare honor when she Rosenblum said such ideas were WEDDED MISS The directors of the won the auction to purchase American females into quickly dashed. One of her first horses had Royal Ballet School wanted her to marry an Englishman when she was Pharaoh’s half-brother, Champion of the what’s to be put down after breaking a leg. She 16 so she would have the necessary Nile, for $840,000. “There was a lot of traditionally also bought too many young horses, which citizenship to dance with the competition. It was a big decision to buy an old boys’ meant more expenses before they could company. She declined. him,” she said. race. CHARITY WORK She sits on the The 58-year-old owns eight race horses club” In 2013, though, she won her first race board of the March of Dimes. on her own, as well as another 16 in when Erik the Red—named for her son— partnership with other women in the three female- came in with a purse of $200,000. So far, Rosenblum’s only syndicates she started and manages. “I wanted to most successful horse is La Verdad, a five-year-old who bring more females into what’s traditionally an old has won more than $1 million—a noteworthy boys’ club,” explained the mother of two. accomplishment in the racing world. It’s a club Rosenblum nearly didn’t infiltrate. As a “I love horses,” said Rosenblum. “They are like ballet young girl, she drifted into modeling while waiting for dancers with four legs.” – THERESA AGOVINO BUCK ENNIS

OCTOBER 12, 2015 | CRAIN’S NEW YORK BUSINESS | 51 20151012-NEWS--0052-NAT-CCI-CN_-- 10/9/2015 5:07 PM Page 1

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Average No. Single Copies Issue joined the social-change management. president and relationship Novack Burnbaum Crystal: Each Issue Published communications firm as Yieldbot: Veronica Mendoza, manager. He was Elliot Lee, 45, joined the Extent and During Nearest to Nature of Preceding Filing managing director of the 36, joined the advertising previously a senior vice law firm as an associate. Circulation 12 Months Date A. Total No. Copies New York office. He was and marketing company as president at Citibank. He was previously an (Net Press Run) 42,141 42,520 previously executive vice vice president of product PwC: Brent Lipschultz, 49, associate at Dechert. B. (1) Paid/ Requested president and chief marketing. She was joined the multinational Colliers Outside-County strategy officer at the New previously senior manager professional services International: Mail Subscriptions Stated on York City Economic of product management network as a tax partner. Zachary Form 3541. (Include Development Corp. and marketing, He was previously partner- Levy, 27, advertisers Jack Morton Worldwide: Advertising.com in-charge at EisnerAmper. joined the proof and exchange copies 9,636 10,284 Bruce Henderson, 56, will sponsored CBRE: Tricia global (2) Paid In-County join the global brand- listings, at AOL. Shay, 45, commercial Subscriptions (Include experience agency as chief Goldin Solutions: John Eddy, joined the real estate services advertiser’s proof and creative officer in January. 32, was promoted to vice commercial company as an associate exchange copies) 11,537 12,569 He is currently chief president at the public- real estate director. He was (3) Sales Through Dealers and creative officer for North relations firm. He was company as previously an assistant Carriers, Street America at Geometry previously the director of a managing director at Savills Studley. Vendors, Counter Sales, and Other Global. media strategy. director. She was Jesse Topal, 31, joined as an Non-USPS Paid XO Group: LSW Chauffeured Distribution 291 276 previously vice president associate director. He was (4) Other Classes Brent Transportation: Meredith of real estate for Weight previously an associate at Mailed Through the USPS 0 2 Tworetzky, Bach, 54, joined the Watchers North America. Savitt Partners. C. Total Paid and/or 34, joined transportation-services Gluckman Tang: Dana Tang, Colin Flaherty, 22, joined as Requested Circulation the multi- company as vice president 51, was promoted to an associate. He was [Sum of 15b. (1), (2), (3), and (4)] 21,464 23,131 media of sales and marketing. partner at the architecture previously a wealth D. Free or Nominal Rate Distribution: content She was previously firm. She was previously a management intern at (by mail and outside mail) (1) Free or Nominal Rate company as executive vice corporate hospitality sales senior associate. UBS. Outside-County Copies president of product. He manager for the KPMG Cooper Robertson: Allison Bronson Lane Kelley, 23, included on PS Form 3541 18,332 18,126 was previously vice Women’s PGA Brantley, 31, was promoted joined as an associate. He (2) Free or Nominal Rate In-County Copies president of product Championship at PGA of to director of finance and was previously an intern at included on PS management at Udacity. America. administration at the Safety Marking Inc. Form 3541 991 0 (3) Free or Nominal Rate Newsday Media Group: Community Preservation architecture firm. She Katz Sapper & Miller: Corey Copies Mailed at Other Brian Garnock, 41, joined Corp.: Robert Duffy, 61, was continues as business Massella, 54, joined the Classes Through the USPS (e.g. First-Class Mail) 00 the print and digital named to the board of the manager. accounting firm as a (4) Free or Nominal Rate Goodwin Procter: Jeffrey partner. He was previously Distribution Outside the publisher as senior vice nonprofit. He continues as Mail (Carriers or Other president of revenue president and chief Simes, 46, was named a partner at Citrin Means) 163 101 E. Total Free management and strategy. executive of the Rochester chair of the law firm’s Cooperman & Co. Distribution He was previously Business Alliance. litigation department. He Blank Rome: Michael (Sum of 15d (1),(2),(3), & (4)) 19,486 18,227 executive director of Kostow was previously a partner in Loesberg, 48, joined the F. Total Distribution Greenwood the litigation unit. law firm as of counsel. He (Sum of 15c and digital at Hearst. 15e) 40,950 41,358 New York City Economic Architects: Morvillo Abramowitz: Brian was previously a partner at G. Copies not distributed 1,191 1,162 Development Corp.: Eileen Zyko, Jacobs, 36, joined the law Greenberg Traurig. H. Total (Sum of Anthony Hogrebe, 33, 44, joined firm as a partner. He was 15f, and g 42,141 42,520 I. Percent Paid joined the city agency as the previously deputy chief of EXECUTIVE PROMOTIONS and/or Requested appeals in the U.S. Circulation senior vice president of broadcast, The fastest way to get an (15c / 15f x 100) 52.41% 55.93% public affairs. He was media and performing-arts Attorney’s Office for the announcement into Crain’s 16. This Statement of Ownership will be printed in the 10-12-15 issue of this publication. previously director of design firm as marketing Southern District of New is to submit online. Fill out the 17. I certify that the statements made by me above external affairs at Engine. and media coordinator. York. form at crainsnewyork.com/ are correct and complete. Jill Kaplan National Basketball She was previously a retail Goulston & Storrs: Brian execmoves. The Executive Publisher Association: Gen. Martin E. and corporate marketing Cohen, 45, joined the law Moves column is Dempsey, 49, joined the coordinator at Leica firm as a director. He was also available online.

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SNAPS

Philharmonic opens season in renamed concert hall Katherine Farley, It’s official. Avery Fisher Hall was rechristened David Geffen Hall in honor Lincoln Center of the entertainment mogul, who last March pledged $100 million to renovate chair and Tishman the home of the New York Philharmonic. The new moniker was unveiled Speyer senior managing director, on the opening of the orchestra’s 174th season Sept. 24. with David Geffen and Jed Cellist Kajsa Bernstein, Lincoln William-Olsson Center president, and her husband, at the gala for the Alan Gilbert, New York musical director of Philharmonic. the New York The event raised Philharmonic, $2.4 million. flank Oprah Winfrey at the benefit, which took place at Lincoln Center.

Oscar Schafer, chairman of the New York Philharmonic, and John Paulson, president and portfolio manager of investment management firm Paulson & Co., at C the orchestra fete.

Chez Bushwick fundraiser

Randy Polumbo, artist and co-chair of a gala benefiting Brooklyn-based Chez Bushwick, and Tracy Stern, owner of her namesake tea company, on Sept. 29 at the Russian Tea Room. The organization supports performing artists by providing subsidies for performance and rehearsal space and conducting StoryCorps gala education programs. Tony winners Lisa Kron, who wrote the book and lyrics for the Broadway smash Fun Home, and Jeanine Tesori, Singer-songwriter who composed the Usher with music, were Daniel Arsham, honorees at the artist and Chez StoryCorps gala on Bushwick board Sept. 29 at member, and Capitale. Jonah Bokaer, StoryCorps gathers choreographer oral histories from and a founder of people from all Chez Bushwick, walks of life. at the event, which raised $115,000.

TOP: LINCOLN CENTER FOR THE PERFORMING ARTS / BOTTOM LEFT: JENNA SALVAGIN PHOTOGRAPHY/COURTESY STORYCORPS / BOTTOM RIGHT: BFA/NY RIGHT: / BOTTOM STORYCORPS JENNA PHOTOGRAPHY/COURTESY LEFT: / BOTTOM SALVAGIN ARTS THE PERFORMING CENTER FOR LINCOLN TOP: SEE MORE OF THIS WEEK’S SNAPS ONLINE AT CRAINSNEWYORK.COM/GALLERIES

OCTOBER 12, 2015 | CRAIN’S NEW YORK BUSINESS | 53 20151012-NEWS--0054-NAT-CCI-CN_-- 10/9/2015 5:05 PM Page 1

FOR THE RECORD*

published should submit Districts of New York. bids by 4 p.m. on Nov. 4 jeannette.torres @ Versea. The landlord, NEW IN TOWN descriptions following this Information was obtained for requirements nychhc.org. Charles S. Cohen, was format to cnybresearch@ from U.S. Bankruptcy Court contracts for resident represented by Joseph Companies that would like to crainsnewyork.com, with records available on Public engineering inspection Cabrera, Eric Ferriello, “Company Moves” in the Access to Court Electronic have details of openings services for micro, small, REAL ESTATE DEALS David Glassman and subject line. Records. Listings are in published should submit medium and large Robert Tunis of Colliers alphabetical order. descriptions following this Blossom Du Jour infrastructure projects Companies that would like to International, and Marc format to cnyb-research@ 15 E. 13th St. Economy Car Service citywide. Bid documents have details of their recent Horowitz of Cohen crainsnewyork.com, with New transactions appear in these The quick-serve vegan 2535 Third Ave., Bronx are available at ddcftp.nyc Brothers Realty Corp. The in Town in the subject line. listings should email restaurant is set to open Filed for Chapter 11 .gov/rfpweb. To make asking rent was $66 per descriptions following this iLove Spa Oct. 14 in Union Square, bankruptcy on Sept. 22. inquiries, contact Jue square foot. format to cnyb-research@ 209 E. 66th St. its fifth city location. New The filing cites estimated Zhang at (718) 391-1096 or crainsnewyork.com, with RETAIL items include mac and assets of $0 to $50,000 and [email protected]. The high-end, 406-square- “Real Estate Transaction” in Livanos Restaurant cheese, and a quinoa estimated liabilities of $0 foot spa will open its GOODS AND SERVICES the subject line, or enter them Group signed a 20-year sweet potato burger. to $50,000. premier city location by Health and online at crainsnewyork. com/ deal for 7,000 square feet the end of October on the Li-Lac Chocolates Hospitals Corp. submitadeal. Deals are listed in in the 44,000-square-foot Upper East Side. The venue 162 Bleecker St. GOVERNMENT CONTRACT Seeks requests for order of square footage. building at 625 W. 57th will offer facials, massage, Manhattan’s oldest OPPORTUNITIES proposals by 2:30 p.m. on St. Peter Braus and Brad waxing and reflexology. chocolate company Nov. 16 for the operation of COMMERCIAL Schwarz of Lee & VignetiXlll opened its third store in Following are selected contract a cafe and gift shop at Employment agency Associates represented 508 E. 12th St. the borough, in opportunities recently Gouverneur Health Medical Michael Page both sides of the Greenwich Village. The announced by New York City Center. A proposers’ International inked a deal transaction, and the The luxury menswear shop is offering 1923 agencies. To learn how to sell conference and site visit for 26,500 square feet at landlord, the Durst brand has opened a pop-up prices at the new location goods and services to city will be held Oct. 21 at the the 39-story building at Organization, was also store downtown, which to mark the year the government, visit www.nyc hospital, located at 227 622 Third Ave. for more represented in-house by will be open through Nov. .gov/selltonyc. For a company was founded. Madison St. To make than 11 years. The tenant Ashlea Aaron and Tom 30. It will offer items such searchable database of current inquiries, contact Jeannette was represented by Simon Bow. The asking rent was as a $105 merino wool procurement notices, visit Torres at (212) 442-3867 or Landsman and Giorgio not disclosed. www.nyc.gov/cityrecord. sweater and a $550 BANKRUPTCIES cashmere overcoat. Listings are alphabetical by category and department. ABOUT THIS SECTION The following listings are *For the Record is a weekly listing of information from the public record that can help COMPANY MOVES selected from the most recent CONSTRUCTION businesspeople in the New York area find opportunities, potential new clients and updates available filings by companies Department of Design on customers. To ask questions or get more information on this section, contact Crain’s Companies that would like to seeking bankruptcy protection and Construction research department or [email protected]. have details of recent moves in the Southern and Eastern Seeks competitive sealed

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54 | CRAIN’S NEW YORK BUSINESS | OCTOBER 12, 2015 20151012-NEWS--0055-NAT-CCI-CN_-- 10/9/2015 5:06 PM Page 1

PHOTO FINISH

They’ve got you covered

omplimentary umbrellas were once a perk reserved for four-star C hotels—and rarely seen in a city office building. Sandra Hahn, general manager at 685 Third Ave., said her building started offering umbrellas after TIAA-CREF purchased the 31-story tower from Pfizer in 2010. Now the front desk keeps a supply of Haas-Jordan brollies on hand for rainy days. “We don’t advertise it, but every [tenant’s] facilities manager knows about it,” she said. Tenants simply drop off an ID, an arrangement that Hahn said has allowed her to limit the loss of the $25 umbrellas to one in the two years she has been at the building. Umbrella service is just one tool in the arsenal that office towers are using to woo office workers, according to Cushman & Wakefield’s Mikael Nahmias. “The rise of the giveaways,” as he characterized it, has occurred in the past five years, as buildings compete for tenants moving into newer locations around town. “It’s not going to be the single driving factor,” Nahmias said,“but amenities are part of the decision matrix for prospective tenants with a lot of choices of buildings to move to.” — PETER D’AMATO BUCK ENNIS

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