1

Monthly Performance Pack July 2010

Sheryl Holland, Publicist, BBC iPlayer BBC Marketing, Communications & Audiences T. 020 8008 5294 | M. 07912 583654 | E. Sheryl.Holland@.co.uk

Please refer to slide 6 for guide footnotes. 2 Monthly summary – July 2010

• In total the BBC iPlayer received 114 million requests for programmes across all platforms in July 2010, including both online platforms and devices and BBC iPlayer on Virgin Media TV. Requests still remain significantly higher than July 2009 with 68 million requests for TV programmes and 27 million were for radio programmes, whilst requests on Virgin Media were up to 19 million.

• BBC iPlayer’s most-requested TV title for July was Top Gear, with some episodes attracting over 1 million requests each. New BBC one drama titles also performed well, as did comedy, as usual and the start of the BBC Three Adult Season.

• Live TV viewing via the BBC iPlayer fell back to relatively normal levels in July as the World Cup came to a close.

Consistent with previous months:

• The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile.

• On-demand makes up the great majority of TV programme requests (in July, 10% of requests were for live simulcast streams), however about 68% of requests for radio streams are for live programmes, as opposed to on-demand catch-up listening.

• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.

Please refer to slide 6 for guide footnotes. 3 Index Page

Overview for BBC iPlayer across all platforms 4

Monthly requests 7

Average daily requests 8

Average daily users 9

Weekly requests 10

Weekly users 11

Minutes per user per week 12

Top TV programmes 13

Top radio programmes 14

Live vs on-demand 15

Use of BBC iPlayer for TV by time of day 16

Use of BBC iPlayer for radio by time of day 17

Profile of BBC iPlayer users 18

Glossary 19

Please refer to slide 6 for guide footnotes. 4 Total monthly BBC iPlayer requests across all platforms Includes Virgin Media

In total the BBC iPlayer received 114 million requests for programmes across all platforms in July 2010, including both online platforms and devices and BBC iPlayer on Virgin Media TV. This was a month-on-month drop, despite an increase on Virgin Media.

Virgin Media BBC iPlayer TV requests 130 123 Online BBC iPlayer TV requests 120 118 114 116 117 20.2 114 Online BBC iPlayer radio requests 107 19.6 19.8 17.8 17.3 16.7 97 20.8 19.0 18.5 87 85 87 81 18.1 78 76 76 69 16.7 15.8 16.3 14.8 16.2 77.0 62 15.3 14.8 73.4 68.2 68.7 67.0 69.6 14.1 59.6 65.2 67.9 14.7 53.2 44.9 44.5 36.7 39.1 43.3 37.2 36.5 36.0 30.8

29.3 32.3 29.9 33.3 30.4 32.7 30.6 26.8 23.6 25.4 24.7 25.7 25.5 26.5 26.1 28.2 27.3

16.1 18.4 Millions of requests of Millions Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul 09 10

Please refer to slide 6 for guide footnotes. There were measurement problems on 10-11 June which resulted in overcounting on these days. 5 Requests for programmes by device type Includes Virgin Media In July, the number of BBC iPlayer requests for programmes by platform/device grew on Virgin Media; the remainder of delivery types remained stable or saw decreases.

Number of requests % of requests

(millions) 130 123 120 118 117 114 116 114 15% 15% 14% 20 19% 19% 19% 18% 17% 18% 16% 16% 16% 17% 107 20 20 17 18 17 1% 1% 3% 4% 4% 97 21 5 19 Other 5% 4% 4% 5% 4% 4% 4% 5% 19 6 5 5 5 87 85 87 5 18 5 5 4 Virgin Media 17 16 4 16 Wii 1 1 4

PS3 74% 75% 74% 95 71% 73% 75% 73% 75% 72% 73% 70% 88 86 75% 76% 91 85 89 80 73 81 85 Computers 64 62 62 Mobile devices

TOTAL 7 7 6% 6% 6% 6%

5 5 5 5 3 5 5 6 6 5% 5% 3% 1% 1% 4% 4% 5% 5%

Jul

Jul

Oct Jun

Apr

Oct Jun

Apr

Nov Mar

Aug Feb

Nov Mar

Sep Dec May

Aug Feb

Sep Dec May

Jul 09Jul

Jul09

Jan 10 Jan Jan 10 Jan

Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles.

NB: iPhone data missing over 10 Nov–02 Feb, and Wii stats missing over 22-31 March, due to technical problems Please refer to slide 6 for guide footnotes. 6 Notes on figures in this report

These notes apply to pages 4 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 19. • This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology • Please quote the source of these figures as “BBC iStats” • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts • We cannot report download playback due to data privacy restrictions • All data is for the UK only and excludes listening outside the UK • January 09 data excludes 1-4 January 09 since changes were made to the measurement system on 5 January • This data includes requests via the BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself • None of this data following is for the BBC iPlayer on Virgin Media’s TV service - all is for the online BBC iPlayer, available via computer / mobile / games consoles • This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station

Please refer to slide 6 for guide footnotes. 7 Monthly BBC iPlayer online requests

There were a total of 95.2m requests to the online BBC iPlayer in July 2010; 67.9m for TV programmes, and 27.3m for Radio content.

120 110 Radio Requests 104 101 101 99 100 95 100 TV Requests 93 89 32.7 . 30.4 79 32.3 29.9 33.8 30.6 80 27.3 71 71 28.2 69 29.3 63 65 61 61 26.1 60 54 25.7 25.5 26.5 47 25.4 26.8 23.6 24.7 18.4 40 16.1 73.4 77.0 65.2 68.2 68.7 67.4 69.6 67.9 Monthly Requests (millions) 59.6 53.2 44.9 43.3 44.5 20 36.0 36.7 37.1 39.1 36.5 30.8

0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 09 10

Please refer to slide 6 for guide footnotes. 8 Average daily BBC iPlayer requests

During July 2010 there were 3.1m requests per day on average – 0.9 million per day for radio programmes and 2.2 million for TV programmes.

4 Radio Requests 3.5 3.5 3.5 3.3 3.2 3.2 TV Requests 3.1 . 3.0 2.9 3 1.1 1.1 1.0 2.6 1.1 1.0 1.0 0.9 2.4 0.9 2.3 2.2 1.0 2.1 2.0 2.1 2.0 1.9 0.8 2 1.7 0.9 0.8 0.8 0.7 0.9 0.8 0.8 0.8 0.6 2.5 2.4 2.5 2.2 2.2 2.3 2.2 1 2.0 2.1 1.7 Average Daily Requests (millions) 1.5 1.3 1.5 1.4 1.1 1.2 1.2 1.3 1.2

0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 09 10

Please refer to slide 6 for guide footnotes. 9 Average daily BBC iPlayer users

July 2010 saw an average of 1.2 million users per day, with 0.9m for TV content, 0.26m for radio content and 0.04m using both.

1.4 1.4 1.4 1.3 1.3 Users of Radio Only 1.3 1.3 1.2 1.2 1.2 Users of Both 0.32 0.31 1.2 0.30 0.30 Users of TV Only 1.1 0.32 0.33 0.30 0.29 0.26 1.0 0.06 1.0 0.06 0.06 0.05 . 0.9 0.9 0.05 0.8 0.27 0.05 0.05 0.04 0.8 0.8 0.8 0.8 0.05 0.8 0.8 0.28 0.26 0.27 0.04 0.27 0.24 0.26 0.24 0.25 0.04 0.26 0.04 0.6 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.99 0.98 1.01 0.98 0.91 0.90 0.90 User agents (millions) 0.86 0.88 0.4 0.74 0.60 0.64 0.54 0.54 0.57 0.48 0.51 0.53 0.53 0.2

0.0 Jan- Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan- Feb Mar Apr May Jun Jul 09 10

Please refer to slide 6 for guide footnotes. 10 Weekly BBC iPlayer requests - latest 6 months

Weekly requests to BBC iPlayer in July started at 20 million requests but increased as the month continued, to receive 23 million requests by the last week. Radio requests remained relatively stable throughout July while TV requests fluctuated.

BBC iStats overcounting on 10-11 June due to technical problems 30 TV Requests Radio Requests

26 26 26 26 25 25 24 24 25 24 24 24 24 23 24 23 23 23 23 23 23 22 22 21 . 7.4 7.9 21 21 8.1 7.8 7.8 20 6.1 7.2 7.7 7.5 7.4 7.6 7.3 20 7.0 6.3 7.4 6.2 7.5 7.7 6.9 6.2 7.0 7.5 6.1 6.7 6.4 6.2

15

10 18.9 18.3 18.2 17.6 17.1 17.2 17.3 17.6 16.8 16.5 16.7 16.7 15.9 16.5 16.5 15.9 15.9 16.7 Weekly Requests (millions) 15.1 15.3 15.6 15.0 14.8 15.3 14.6 13.9 5

0

05 Jul 05 Jul 12 Jul 19 Jul 26

05 Apr 05 Apr 12 Apr 19 Apr 26 Jun 07 Jun 14 Jun 21 Jun 28

08 Feb08 Feb15 Feb22 Mar 01 Mar 08 Mar 15 Mar 22 Mar 29

'01 '01 Feb May 03 May 10 May 17 May 24 May 31

Please refer to slide 6 for guide footnotes. 11 Weekly BBC iPlayer users – latest 6 months

A similar pattern is shown for users as is seen in requests for July. Radio users and users of both TV & Radio remain stable with a noticeable low in TV users at the start of the month.

BBC iStats overcounting on 10-11 June due to Users of Radio Only technical problems 8 Users of Both

7 Users of TV Only 6.7 6.1 5.9 5.8 6 5.6 5.6 5.6 1.4 5.5 5.5 5.4 5.5 5.4 5.4 5.4

. 5.3 5.3 5.3 5.2 5.2 5.1 5.2 1.2 5.0 1.1 4.9 5.0 4.9 1.3 1.2 0.4 5 1.2 1.2 1.2 1.2 1.2 4.6 1.3 1.1 1.1 1.1 1.2 0.9 0.5 1.2 1.2 1.2 0.4 1.0 1.0 1.0 1.2 1.0 0.9 0.5 0.5 1.0 0.4 0.4 0.5 0.5 0.4 0.4 0.4 0.4 4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.3 0.4 0.3 0.3 0.4 0.3 3

User agents (millions) 4.9 4.3 4.5 4.0 4.0 2 3.9 3.9 3.9 3.7 3.7 3.7 3.8 3.8 3.9 3.9 3.9 3.8 3.8 3.7 3.8 3.7 3.9 3.6 3.4 3.6 3.4

1

0

05 Jul 05 Jul 12 Jul 19 Jul 26

05 Apr 05 Apr 12 Apr 19 Apr 26 Jun 07 Jun 14 Jun 21 Jun 28

08 Feb08 Feb15 Feb22 Mar 01 Mar 08 Mar 15 Mar 22 Mar 29

'01 '01 Feb May 03 May 10 May 17 May 24 May 31

Please refer to slide 6 for guide footnotes. 12 Requests and average minutes per user per week

On a weekly basis, each user of TV on BBC iPlayer is requesting just under 4 programmes, and streaming just over an hour of content. Each weekly user of radio content is requesting just under 5 programmes, and is streaming around three hours of radio content.

Holidays show an increase in TV stream durations and a corresponding dip for audio.

Average weekly minutes streamed, per user, per week

240 TV minutes Radio minutes 220 200

B.H. July average 180 B.H.

= 184 minutes Easter 160

140

120 100 July average 80 = 69 minutes 60

40

20 Average weekly minutes streamed per user .

0

05 Jul 05 Jul 12 Jul 19 Jul 26

05 Apr 05 Apr 12 Apr 19 Apr 26 Jun 07 Jun 14 Jun 21 Jun 28

08 Feb08 Feb15 Feb22 Mar 01 Mar 08 Mar 15 Mar 22 Mar 29

'01 '01 Feb May 03 May 10 May 17 May 24 May 31

Please refer to slide 6 for guide footnotes. 13 BBC iPlayer - top 20 TV episodes July 2010 BBC iPlayer’s most-requested title in July was clearly Top Gear, with some episodes attracting over 1 million requests each. New BBC One drama titles also performed well, as did comedy, as usual, and the start of BBC Three's Adult Season.

BBC iPLAYER TOP 20 TV EPISODE BBC iPLAYER TOP 20 TV EPISODE – ALL – MOST-REQUESTED EPISODE PER SERIES Total requests per episode Total requests per episode

1 Top Gear Series 15 Episode 3 1,273,000 1 Top Gear Series 15 Episode 3 1,273,000

2 Top Gear Series 15 Episode 2 1,273,000 2 Mock the Week Series 9 Episode 3 946,000

3 Top Gear Series 15 Episode 5 1,208,000 3 Sherlock Episode 1 718,000

4 Top Gear Series 15 Episode 4 1,136,000 4 EastEnders 23/07/10 639,000

5 Mock the Week Series 9 Episode 3 946,000 5 Friday Night Jonathan Ross S18 Episode 25 545,000

6 Sherlock Episode 1 718,000 6 The Incredibles 25/12/09 486,000

7 Top Gear Series 15 Episode 1 707,000 7 Underage and Pregnant Series 2 Episode 1 401,000

8 EastEnders 23/07/10 639,000 8 Dragons' Den Series 8 Episode 1 361,000

9 EastEnders 01/07/10 604,000 9 Waterloo Road Series 5 Episode 20 341,000

10 EastEnders 08/07/10 579,000 10 That Mitchell and Webb Look S4 Episode 1 329,000

11 Mock the Week Series 9 Episode 4 573,000 11 Have I Got a Bit More News for You S39 Ep 2 310,000

12 Mock the Week Series 9 Episode 5 548,000 12 Series 5 Episode 13 301,000

13 Friday Night Jonathan Ross S18 Episode 25 545,000 13 Dive Episode 1 291,000

14 EastEnders 09/07/10 520,000 14 Young, Dumb and Living Off Mum S2 Ep 1 277,000

15 The Incredibles 25/12/09 486,000 15 The Silence Episode 1 268,000

16 EastEnders 20/07/10 484,000 16 Series 10 Episode 1 265,000

17 EastEnders 05/07/10 474,000 17 The Damned United 18/07/10 260,000

18 EastEnders 16/07/10 446,000 18 Outnumbered Series 1 Episode 2 258,000

19 EastEnders 13/07/10 440,000 19 Lee Nelson's Well Good Show Episode 4 254,000

20 EastEnders 30/06/10 426,000 20 It's a Boy Girl Thing 29/04/09 242,000 Note: excludes episodes which had been available for fewer than seven days at the end of the month. Please refer to slide 6 for guide footnotes. 14 BBC iPlayer - top 20 radio episodes July 2010 The Radio 4 series I’m Sorry I Haven’t A Clue toped listening requests in July 10, Radio 1’s Chris Moyle's Show also performed well with 10 out of the 20 top episodes. The World Cup quarter final Netherlands vs. Brazil attracted the most requests for the July World Cup matches, performing better than the Germany vs. Spain final (with 25k requests).

BBC iPLAYER TOP 20 RADIO EPISODE BBC iPLAYER TOP 20 RADIO EPISODE – ALL – MOST-REQUESTED EPISODE PER SERIES Total requests per Ep Total requests per Ep

1 I'm Sorry I Haven't A Clue S53 Episode 5 100,000 1 I'm Sorry I Haven't A Clue S53 Episode 5 100,000

2 I'm Sorry I Haven't A Clue S53 Episode 4 99,000 2 The Chris Moyles Show 15/07/2010 81,000

3 I'm Sorry I Haven't A Clue S53 Episode 3 98,000 3 World Cup 2010 N’lands v Brazil 02/07/2010 69,000

4 The Chris Moyles Show 15/07/2010 81,000 4 The Now Show Series 31 Episode 4 60,000

5 The Chris Moyles Show 05/07/2010 80,000 5 05/07/10 55,000

6 World Cup 2010 N’lands v Brazil 02/07/2010 69,000 6 The Chris Evans Breakfast Show 01/07/10 54,000

7 The Chris Moyles Show 14/07/2010 64,000 7 The Archers 06/07/10 50,000

8 The Chris Moyles Show 09/07/2010 63,000 8 14/07/10 50,000

9 The Chris Moyles Show 16/07/2010 61,000 9 Show 11/07/2010 47,000

10 The Now Show Series 31 Episode 4 60,000 10 Steve Wright in the Afternoon 05/07/2010 45,000

11 The Chris Moyles Show 02/07/2010 58,000 11 Jonathan Ross 17/07/10 40,000

12 The Now Show Series 31 Episode 5 58,000 12 Jeremy Hardy Speaks to the Nation S8 Ep2 40,000

13 The Now Show Series 31 Episode 3 58,000 13 23/07/10 39,000

14 The Chris Moyles Show 01/07/2010 58,000 14 Proms 2010 Prom 10 Doctor Who - Part 1 39,000

15 The Chris Moyles Show 23/07/2010 58,000 15 Cricket 21/07/10 34,000

16 The Now Show Series 31 Episode 6 57,000 16 Ken Bruce 06/07/10 34,000

17 Greg James 05/07/2010 55,000 17 Today 06/07/10 33,000

18 The Chris Moyles Show 06/07/2010 55,000 18 Desert Island Discs Tim Robbins 18/07/2010 32,000

19 The Chris Evans Breakfast Show 01/07/2010 54,000 19 Jeremy Vine 19/07/10 32,000

20 The Chris Moyles Show 13/07/2010 54,000 20 Clare in the Community Series 6 Episode 6 32,000 Note: excludes episodes which had been available for fewer than seven days at the end of the month. Please refer to slide 6 for guide footnotes. 15 Requests by on-demand catch-up vs live simulcast

Live TV viewing via the BBC iPlayer fell back -4 points to relatively normal levels in July as the World Cup came to a close. The balance of radio listening remained fairly stable in July with the majority being for live programmes at 68%, however on-demand did increase +2 points month-on-month.

TV Requests Radio requests

* 5 6 2 4 7 8 8 8 8 8 10 14 10

66 68 67 69 72 72 74 70 72 71 71 70 68

95 94 98 96 93 92 92 92 92 92 90 86 90

34

32 33 31 28 28 26 30 28 29 29 30 32

Jul

Apr Jun

Oct

Apr Jun

Feb Mar

Oct

Sep Dec

Feb Mar

Aug Nov July

Sep Dec

May

Aug Nov

May

Jul 09 Jul

Jul 09 Jul

Jan Jan 10 Jan Jan 10

Simulcast Simulcast On-demand On-demand

Please refer to slide 6 for guide footnotes. * There were technical problems measuring some simulcast TV streams in September and October 16 BBC iPlayer – use for TV by time of day, July 2010

The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.

Internet and TV usage patterns by time of day (scales adjusted for comparison)

TV viewers

BBC iPlayer TV requests BBC iPlayer peak – 220,000 TV peak – 24.4 million

Internet users (any website) Internet peak – 28 million Note: each each very line a has (seescaledifferent Note:peaks)

06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00

Sources – TV from BARB July 2010, internet from Nielsen July 2010, Please refer to slide 6 for guide footnotes. BBC iPlayer from BBC iStats July 2010 - see footnotes on final page for more detail 17 BBC iPlayer – use for radio by time of day, July 2010

The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.

Internet and radio usage patterns by time of day (scales adjusted for comparison)

Internet peak – 28 million Radio peak – 14.6 million BBC iPlayer peak – 79,000 Radio listeners

BBC iPlayer requests for radio

Internet users (any website) Note: each each very line a has (seescaledifferent Note:peaks)

06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00

Sources – radio from RAJAR Q2 2010, internet from Nielsen July 2010, Please refer to slide 6 for guide footnotes. BBC iPlayer from BBC iStats July 2010 - see footnotes on final page for more detail 18 BBC iPlayer use by demographic

The profile of users of the BBC iPlayer is measured on a monthly survey of 700 UK adults. The gender profile is stable with a slightly male skew, and most users are aged under 55 years.

100% 100% 16 16 16 15 15 31 21 20 17 20 37 80% 41 41 43 44 42 43 43 80%

60% 42 41 39 41 42 43 37 60% 39 43 55+ Women 40% 35-54 70 40% 63 59 59 57 56 58 57 57 Men 15-34 45 20% 20% 38 38 41 43 43 43 42 44

0% 0% Jan- Apr- Jul- Oct- Jan- Apr- Jul- Oct- Jan- Jan- Apr- Jul- Oct- Jan- Apr- Jul- Oct- Jan- Mar Jun Sep Dec Mar Jun Sep Dec Mar Mar Jun Sep Dec Mar Jun Sep Dec Mar 08 09 10 08 09 10

Gender Age

20 23 34 Women 43 55+ 35 48 52 51

37 41 35-54 Men 35 35

57 52 48 49 15-34 44 36 29 31

Users of PC All broadband All TV viewers All radio iPlayer users listeners Users of PC All broadband All TV viewers All radio iPlayer users listeners

Please refer to slide 6 for guide footnotes. User profiles - TV from BARB (Q1 10), radio from RAJAR (Q4 09), broadband from TNS survey 2000 adults (Sep 09) 19 Glossary

Stream – click to play instantly

Download – save to your computer to play later We cannot report on playback of downloads due to technical and data privacy restrictions

Users – a count of computer browsers accessing the online BBC iPlayer service So please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites.

Requests – number of successful requests to stream or download a programme We only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.

Catch-up / on-demand – programmes requested after they have gone out on “normal” TV/radio channels and are available on BBC iPlayer

Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio

Special footnotes for slides showing data for time of day TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals

Please refer to slide 6 for guide footnotes.