OUR EXHIBITION 227 Wood Lane

WELCOME TO OUR EXHIBITION 227 Wood Lane

Thank you for taking the time to come along and view the proposals for 227 Wood Lane.

Women’s Pioneer Housing and HUB are developing plans for a new co-living accommodation, a new office space and affordable housing for Women’s Pioneer Housing.

Women’s Pioneer Housing is a housing association based in the London Borough of Hammersmith and Fulham that provides homes exclusively for women who need them.

HUB is a people-centred property developer that delivers thoughtfully designed homes and places, supporting and empowering communities.

The project team are on hand to answer any questions and you are encouraged to fill in a feedback form before you leave.

1 Wormwood Scrubs 5 2 Latymer Upper School Playing Fields

3 Imperial College Campus

4 White City Underground

5 Wood Lane Underground

Site location plan

AHMM, Adelaide Wharf, Hackney

Aerial view from South

AHMM, Ruskin Square. Croydon BBUK, Ruskin Square. Croydon BBUK, Goldsmith Street, Norwich

16th October 2019 THE TEAM 227 Wood Lane

Women’s Pioneer Housing was founded in 1920 by women and men who understood the link between providing women with good quality affordable accommodation and the wider fight for women’s equality. As the organisation approaches their centenary, gender inequality remains a huge issue. WPH aims to make a positive difference to women’s lives by providing homes and services which offer a springboard to independent women to achieve their potential. WPH’s 2016 Hidden Homes programme aims to create more local homes. The programme focuses on extensions and in-fill opportunities amongst WPH’s portfolio of properties.

Ladbroke Gardens Residents celebrating centenary of women’s suffrage WPH ethos

Development Timeline

Established in 2012 , HUB builds homes for Londoners. The focus is on delivering mid-market, beautifully designed, aspirational homes in well-connected parts of London, understanding the value of good design. HUB are a housing led regeneration developer with a focus on building homes for sale and to rent. 776 homes have been completed with a further 3000+ in the pipeline (on site and in planning). The senior team combines years of experience in real estate and financial markets. It’s about quality and delivering on strong brand values. All developments are community centred, looking to create and encourage local people to get involved in design.

HUB, Old Vinyl Factory, Hayes HUB, Material Store, Hayes Bridges is a specialist sustainable and social impact investor, Since 2002, the company has been investing in businesses, properties and social sector organisations that are helping to address some of society’s biggest long-term challenges. The focus is on bringing communities together and regenerating under-served areas, while using the latest environmental features to reduce carbon emissions and cut operating costs. Consultants

16th October 2019 THE SITE 227 Wood Lane

227 Wood Lane sits on the opposite side of Wood Lane to the new Imperial College building and is bordered by the Central Line and Westway to the south.

The site is currently home to Women’s Pioneer Housing’s main office and 36 of their residents. The existing buildings need significant repair and investment to bring them up to modern standards. Women’s Pioneer Housing has identified an opportunity to redevelop the site, replacing the existing accommodation with larger, higher quality affordable homes and delivering new affordable homes to allow them to help support more women. The development would also provide Women’s Pioneer Housing with a new office, allowing them to grow as an organisation. In order to fund the development, Women’s Pioneer has partnered with HUB to deliver the co-living element of the proposals.

Latymer Upper School Playing Fields

Shinfield Street Existing buildings on site

Imperial College 4 3 White City Campus

2 1 Browning House view from Wood Lane

1 3 2

Women’s Pioneer Office Car Park 1

1 Respond to site geometry

2 Improve streetscape

3 Enhance connection to Pioneer Way

4 Enhance visual link to greenspace

1 Mitigate noise and air pollution

2 Respond to level changes across site Women’s Pioneer Office

Did you know? The area hosted the Franco-British exhibition organised to celebrate the Entente Cordiale, between Britain and France, in London between 14th May and 31st October 1908.The current name of White City was derived from the exhibition buildings from the above event which were white plaster palaces.

The White City Stadium was located to the south of the site. This hosted the 1908 Olympic Games and was then subsequently home to Greyhound racing until being demolished in the 1980s.

16th October 2019 ENGAGEMENT ACTIVITIES 227 Wood Lane

The development of the design has been a collaborative approach between Women’s Pioneer Housing, HUB, the design team and the wider community. Engagement with the community has included focus groups with Women’s Pioneer tenants, pop-up focus groups, interviews, canvassing and online engagement through a survey. We have canvassed community members in a wide variety of spaces including in shops, local businesses, community spaces, cafés, parks, White City Place, bus stops, Old Oak Street Fair, Imperial College Campus, restaurants, estates and Television Centre.

Numbers of people involved

809 58 41 64 Individual interviews Street focus groups Women’s Pioneer tenant interviews Outreach days

Some interesting stats / findings

79% 26% 86% 44% had not been consulted before aware of Women’s Pioneer rated the area 6 or above out of aware of the concept of co-living on their views of the area Housing 10 as a positive place to live

Research conducted on Co-living 688 people were surveyed across West London Boroughs

46% 42% 54% live in privately rented of those who live in rented had heard of the concept of accommodation accommodation are interested in co-living living in co-living accommodation

84% 81% 85% believe co-living could reduce said the kitchen would be the said that the most appealing loneliness most important space part would be the sense of community formed

16th October 2019 OUR PROPOSAL 227 Wood Lane

Form & Shape The building form responds to the v shape of the site, providing a prominent tall elegant building at the corner, like the flat-iron building in New York.

Respond to Site Geometry View from West Way

Greenspace The building opens to provide a new courtyard to complement the existing green space to the north.

Visual connection to Greenspace View from Greenspace

Route A new route is created for tenants of pioneer way that is beautifully landscaped, safe and accessible for all abilities.

Provide an enhanced route for tenants on Pioneer Way View on new route to Pioneer Way

Front Doors The Women’s Pioneer office, housing, co-living and cafe all have their entrances from Wood Lane. This will provide activity to the street.

Provide active building uses on to Wood Lane Tilted aerial view of ground floor building uses

16th October 2019 APPROACH TO GROUND FLOOR 227 Wood Lane

The ground floor will provide access to the three functions housed on the development. The co-living building entrance will be located on the Southeast of the site and is to provide a 24 hour concierge for residents, a publicly accessible cafe and a gym. The Women’s Pioneer office will be on the ground floor and is accessed from Wood Lane. It will provide a new, state-of-the-art headquarters for the housing association and include a front of house response to residents of the building, office and meeting space and a terrace for staff. This will enable to Women’s Pioneer to thrive and grow as an organisation.

At the north of the site an enhanced route across the site will visually enhance the setting of the green-space to the north of the site and provide level access for people of all abilities to Pioneer Way.

Ground Floor Plan

7 5

8 1

3 1 Co-living Concierge

2 Cafe 2 3 Gym

4 Residential Lobby

5 Women’s Pioneer Office

6 Office Terrace

7 Courtyard

Women’s Pioneer Housing 8 Accessible route

Co-living Apartment Co-living Amenity 9 Lower ground parking Women’s Pioneer Office

Landscape

Shady woodland planting Shaded terraces A well lit route Paved route Raised planting A wild life corridor 16th October 2019 RESIDENTIAL APPROACH 227 Wood Lane

The residential portion of the building is located on the upper floors. The proposals for Women’s Pioneer Housing include 80 new homes, replacing the 36 that are on the site currently, and a new office for the housing association. All of the Women’s Pioneer Housing homes will be one-bedroom apartments designed to suit the needs of the women that Women’s Pioneer supports. Each apartment will have views over both sides of the property and will have a shared external deck overlooking a shaded courtyard.

Co-Living is an alternative to renting a house of multiple occupancy. The proposed co-living accommodation in this scheme will be provided over 25 floors giving a total of 350 new homes. Each co-living resident will have a 24sqm private studio with a bed, en suite, small living area and kitchenette. As the studios are smaller, residents have access to shared amenity spaces. These will be located on three dedicated floors on ground, level eight and the top floor.

Typical Plan - Levels 01-06

4 3

1 WPH Courtyard

2 External deck to homes

Women’s Pioneer Housing 3 WPH Apartment Co-living Apartment

Co-living Amenity

Women’s Pioneer Office 4 Co-living apartment

Typical Plan WPH Plan Level 07

Typical Plan Co-living

16th October 2019 AMENITY FLOORS 227 Wood Lane

The Co-living building will provide over 1000m of amenity space for the residents. This will be located on 3 dedicated floors within the building. At level eight there will be shared kitchens and dining spaces for residents to cook and eat together and an external south facing terrace. Rather than creating a penthouse, the top floor of the building will be given over to residents and will contain a lounge and facilities such as table tennis and a pool table. This floor will also have a terrace to the perimeter of the building with views across London. Several other types of space are also under consideration including a screening room and gym.

Plan Sky Deck

5 2

Plan Level 08

6 9

1 Sky Deck 8 2 Co-living Lounge 7 3 Shared kitchen

4 WC

5 Games room

6 Screening Room

7 Shared kitchens

8 Canteen

9 Residents Terrace

16th October 2019 APPROACH TO MASSING & EXPERIENCE 227 Wood Lane

The approach to the massing has evolved in response to the consultation process with London Borough of Hammersmith & Fulham. The key design principles are:

Building Heights The height of the tall building should be lower that of the Imperial College tower, The height of the lower building should look to provide a transition between the Imperial College site and that of the surrounding residential buildings.

Response to immediate context The building should open to the neighbouring residential context and green space and provide an active frontage to Wood Lane.

Response to wider context The building should provide a fitting gateway to Wood Lane by pairing with the tall building on the Imperial College site.

View out the Westway

View from shared garden space View from Wood Lane

16th October 2019 NEXT STEPS 227 Wood Lane

Thank you for taking the time to visit this exhibition.

It is very important that we know what you think about our proposals. Please fill out a response form or talk to a member of the team for help with this. Your comments will play an important role in shaping our final submission to Hammersmith and Fulham Council. This will be a public document which will accompany the planning application.

WHAT HAPPENS NEXT? We aim to submit a planning application in December. Our planning application will include outline proposals for the landscaping. It is our intention to continue the ongoing community engagement programme throughout the planning process to assist in adding detail to these proposals. There will be opportunities for public collaboration during the design process, including the potential for design action groups to look at specific elements of the rp oposals. Further details and time-scales will be released in due course.

HOW TO CONTACT US: Email [email protected] Or call 020 3997 9792 Website: https://www.hubgroup.co.uk/projects/wood-lane/ Survey: https://www.surveymonkey.co.uk/r/227WoodLaneExhibition

16th October 2019