CHINA TRAVEL INDUSTRY : ROUTE TO RECOVERY
Edison Chen 01 Actions of Trip.com Group
02 Recovery of China Travel Industry
03 Analysis of USA & Hawaii Market Trip.com Group Overview.
USD 400M Global users 1.4M+ across platforms 2.8bn Global Hotels 2020 Net Revenue
USD >300 Airlines >80% 61bn Booking 2020 GMV 5,000 volume from mobile Cities Connected 去哪儿旅行 Trip.com Plays an Important Role during Travel Recovery.
• Donate 1 Million Surgical Masks Frozen Stage • Launch Free Cancellation Policy and COVID-19 International Traveler’s Guide • Launch Travel Revival “V” Initiative
• Carry out Boss Live Broadcast Pre-sale Promotion Initial Recovery • Launch Global “Travel On” Initiative & Future Travel Fund • Join WTTC in launching Safe Travels Protocol
Gradually Increase • Cooperate with Global Partners to Boost Travel Market
Explosive Growth • Hold Global “LIVE for Trip” Campaign • Carry out Trip.com Group 21st Anniversary Sales Promotion Boss Live Livestream.
100+ 3000+ Number of Live Global Broadcasting Cooperate Partners
2.4 Billion 180 Million Total GMV(RMB) Total Viewers “Travel On” Initiative.
Products Service Contact Core Competence Effective Guarantee Driving Force
Pre-sale Flexible Booking Full Channels Exposure
Deals & Offers Safe Travel Contents Driven
USD 140 Million Travel Fund Join Hands with Global Partners.
Asia: Europe: South Korea, Japan, Singapore, North America United Kingdom, Spain, Thailand, Vietnam, Malaysia, Switzerland Indonesia, Azerbaijan, Qatar, Abu Dhabi
South America: Panama, Mexico, Africa: Dominica, Chile Tunisia, Kenya
Oceania: Australia, New Zealand How Has the Behavior of Chinese Tourists Changed under COVID-19 ? Consideration of Chinese in Selecting Travel Products.
COVID-19 Prevention and Sanitary Measures 74% 92% Control at the Destination
Preferential Policies Offer Discount of the 51% 55% Visa Offers Products
Flexible,Cancellation 53% 53% Upgrade Travel Experience Policies for Travel Products New Trends of Chinese Travel Market: FIT.
Self-driving
Staycation Private Tour Portraits of Chinese Tourists Under the Pandemic.
Medium & High-end Under the Consumption Age of 35
High Net Worth Younger Generation Short Booking Leading Time is Now Part of the “New Normal”.
over 6 months, 9.40% Uncertainty, 16.60% 3-14 days, 10.80% Less than 1 Provisional , month, 3-6 months Decision, 14.60% 37.80% 15-30 days, 12.30% 14.70% 1-3 months, 21.60%
2020 Chinese Tourists Booking Leading Time Distribution How About USA & Hawaii Market ? USA Top 10 Most Popular Destinations.
New York Los Angeles San Francisco Las Vegas San Diego Seattle Washington,DC Chicago Honolulu Boston Portraits of Chinese Tourists to Hawaii.
Age Distribution Top 10 Departure Destinations
Shanghai Beijing Under 20, Guangzhou Over 60, 13.0% 21.0% Shenzhen Hangzhou Nanjing 20-39, 40-59, 41.0% 25.0% Tianjin Suzhou Chengdu Wuhan Hawaii Related Searching Data.
FIT Flight Tickets
Surfing
Local Tour Stargaze Pearl Harbor Visa Skydiving Rainbow
Self-driving Beach Hawaii Travelogue Searching Index Kauai Honolulu Low Car Rental Oahu High Volcano Searching Category Food Sea Rainbow Maui Attractions & Activities Big Island Travel Tips
Travel Products Resort Hotel THANKS
Edison Chen