MasterJULY/AUGUST 2014 • £7.95 Photography

PHOTOGRAPH BY JOHN PARRIS FMPA 2 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 Cover: by John Parris FMPA.

MasterJULY/AUGUST 2014 • £7.95 Photography From the MPA Scottish Region Master Photography awards, where it did not exceed the excellence of John’s Vol 11 No 2 • July/August 2014 photographer wife Sandra – but fitted our requirements for this Wedding Special Edition wedding special issue perfectly. Remember, cover pictures are 4 Editorial something apart, not all award- 6 News winners are good covers and not all good covers win awards… so 10 Awards 2014/15 – Entry Briefing and Prizes never be afraid to submit your own 12 Graphistudio Album of the Year work for consideration. PHOTOGRAPH BY JOHN PARRIS FMPA

The competition is now open… not for wedding alone! MPJul2014.indd 1 20/06/2014 17:45 13 The Italian Job: Ceconi Castle Workshop David Stanbury AMPA FBIPP, Hasselblad Master and BROUGHT TO YOU WITH THE SUPPORT OF MPA Graphistudio Ambassador, on his Venetian experience. TRADE PARTNERS, SPONSORS & ADVERTISERS 16 The Art and Soul of a Welsh Wedding A wonderful story and a beautiful set of pictures from Licentiate Keith and daughter Elise Beesley. 26 The Kiss: Kevin Wilson As suave as Christopher Lee, Kevin shows why natural, hesitant, half-way kisses beat the full-on vampire grapple any time. How to inspire, pose and capture the Kiss. 33 Wedding Albums 2014 Down to the finest detail, we examine six brands of premium wedding album popular with our readers. A marathon test for the Editor as well as the albums… 40 Complete Licentiate Wedding Portfolio The successful submission by ‘Zee’ Zydislaw Boryczewski printed in full. 44 Ethereal Darkness: Steve Howdle Steve Howdle FMPA on the techniques and lighting behind an acclaimed portrait print. 46 Cherubs – A Business on a Plate. But that’s what Ray Lowe FMPA said about collodion and albumen back when he was learning the craft… COSTUME STORE 50 Cherubs Licentiate Profile: Ruth Geraghty Richard Kilpatrick interviews a young Barrett & Coe photographer recently qualified. 52 Selected Licentiateships & Qualifications Info 58 Catherine Connor – Business Column Same conversation, same people? Is it Groundhog Day? light blue software 60 IT: File under Action

theimagefile for fast-track website presence. 62 Regional Reports and Events

MASTER PHOTOGRAPHY JULY/AUGUST • 3 Master Photography

A return to the Gold standard

esponding to comments from many members, CEO the Master Photography Awards this year will restore the use of Bronze, Silver and Gold award Clare Louise FMPA R Tel: 01325 356555 e-mail: [email protected] levels which are easily understood by the public. The sculptural trophies commissioned to mark success President have a metallic finish to match. John Parris FMPA Tel: 01450 370523 e-mail: [email protected] The other major change in the awards is easy to see on pages 10 and 11. Substantial prizes have been of- Chairman fered by sponsors including Graphistudio, One Vision Deborah Selwood AMPA Tel: 0115 944 7727 e-mail: [email protected] Imaging, Hasselblad, Epson, Bounty, Loxley Colour, and Aspire Training. Although some have cash value National Executive Committee MPA has preferred to put the emphasis on training Steve Ramsden LMPA Tel: 01904 479063 e-mail: [email protected] and business development. For many years, the MPA’s awards carried a modest entry fee but no prize pool. Seppi Preston LMPA Tel: 01786 475007 e-mail: [email protected] Last year’s trend towards offering prizes has grown to Ray Lowe Hon.FMPA the point where most if not all of the more important Tel: 01992 636152 e-mail: [email protected] UK awards will reward their winners well. Regional Directors New on-line entry systems are available for you Dave Thexton LMPA to meet the first entry deadline by the end of July. Tel: 01229 835035 e-mail: [email protected] Some awards have a later deadline or separate en- Collin Davies LMPA try methods. Despite the benefits of digital judging Tel: 01792 883274 e-mail: [email protected] to sort through thousands of images – which once Phil Flowers LMPA filled the MPA offices floor to ceiling as 20 x 16s Tel: 01458 273144 e-mail: [email protected] every year – the judges rightly demand prints when scoring the eventual merits and winners. Good time will be allowed for all entrants to provide these, and candidates will be sent e-mail information including special deals from major labs able to supply prints to Head Office Contacts the required specification. In some cases these can be MPA, Jubilee House, 1 Chancery Lane, Darlington DL1 5QP delivered directly to MPA by the lab. Tel: 01325 356555 Fax: 01325 357813 The awards committee has been aware of the im- Website: www.thempa.com portance of overseas entries, and the fund of skill and Membership Amanda Buckle – [email protected] Cherubs Noel Davies – [email protected] enthusiasm to be found on the other side of the globe. Cherubs Direct line 01325 952529 MPA has always welcomed visiting members – you MASTER PHOTOGRAPHY JULY/AUGUST 2014 may do your footwork on the net, but in the end it’s ISSN 2042-0234 Vol 11 #2 published for the membership of best to network on your feet! It’s an expensive busi- The Master Photographers Association ness and to avoid disappointment and pointless costs, six times each year only the three main Silver and overall Gold award Icon Publications Limited Maxwell Place, Maxwell Lane, Kelso, Scottish Borders TD5 7BB for overseas entrants will be presented at the October www.iconpublications.com awards dinner. All other category wins will receive Publisher/Editor in Chief: David Kilpatrick Hon. FMPA postal certificates. Tel: 01573 226032 Mobile: 07971 250786 In our next magazine edition we will have full de- email: [email protected] tails of the October 19th awards dinner, to be held at Editor/Webmaster Midlands Office: Richard Kilpatrick RTK Media, The Grange, North Kilworth, Leicestershire LE17 6NE a new venue centrally placed for transport, at Hinckley Tel: 01858 882105 Mobile: 07979 691965 Lakes. This issue will be with you by the first week email: [email protected] of September. The October/November edition, nor- Icon Publications Ltd can accept no responsibility for loss of or damage to photographs and manuscripts submitted, however caused. Responsibility for insurance and return carriage of equipment submitted for re- view or test rests with the owner. Views expressed in this magazine are those of the individual contribu- mally published in the first week of November, will be tors and do not necessarily represent the views and policies of The Master Photographers Association, Icon Publications Ltd or its advertisers. All technical data and pricing information contained in news brought forward slightly to go out to members after and feature articles is printed in good faith. While all advertising copy is accepted in good faith, nei- ther Icon Publications Ltd or the Master Photographers Association can accept any legal responsibility October 20th and will of course be our Awards special. for unjustified claims or the quality of goods or services arising from advertising in this publication. All contents including advertising artwork created by Icon Publications Ltd are copyright and cannot be – David Kilpatrick, Editor reproduced by any means without prior permission. ©2014 Icon Publications Ltd. E&OE. Á

4 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 MASTER PHOTOGRAPHY JULY/AUGUST • 5 NEWS send your news items to [email protected] EVENTS DIARY Plan your travel now for photokina

July 15th 2014 wo years ago around 185,000 Photovision Photo Equipment visitors visited the biennial & Technology Roadshow TPhotokina, coming from 166 Bristol City Football Club countries. With eleven exhibition 10am-4pm halls planned for 2014 the show www.forwardevents.co.uk should be even more successful, showing signs of expanding once July 1st-31st 2014 again to become something you PhotoIreland, Dublin need three days to see. www.photoireland.org The big familiar names will be prominent and we gather that Arrive by train, plane, taxi, bus – July 7th-September 21st 2014 Leica is set to take over the whole or even by bike… Rencontres d’Arles of Hall 1 with a display to celebrate Arles, France the ur-camera’s Centenary year. www.rencontres-arles.com There will be a mobile exhibition ‘app’ being launched for smart- August 23rd 2014 phone users to keep them updated PhotoLive training conference for during the show. Look out for the aspiring photographers, Leeds ‘Boulevard of Competitions’ and www.photo-live.com for an even bigger presence from CGI and other new technologies in August 30th-Sept 14th 2014 contrast to the more than popular Visa pour l’image Lomography exhibit taking us back Perpignan, France to the virtues of old-fashioned film. Professional week (E60 cost) Travel to Cologne from all can as there’s so much going on or season tickets for the trams and August 39th-September 7th parts of the UK is easy. There are and the photo industry creates a commuter trains on arrival. Get www.visapourlimage.com direct flights to Cologne-Bonn convivial nightlife! The rail journey your photokina tickets in advance Airport with GermanWings from from London St. Pancras is under and allow at least two full days to August 30th 2014 Heathrow, Stansted, Manchester four and a half hours, with just one see the show, three if you can man- PhotoLive training conference for and Edinburgh. There are also di- change in Brussels. age it. A two-day ticket costs E48 aspiring photographers, Edinburgh rect and relatively inexpensive It is well worth booking flights in advance on-line but a far higher www.photo-live.com Cologne-Bonn flights with EasyJet and hotels to arrive at the weekend E80 on the door, season tickets are from Gatwick and Flybe from (13th or 14th), although photokina similarly E78 or E123. Entrance is September 2nd 2014 Birmingham. runs from Tuesday September 16th cheaper on the final Saturday or Photovision Photo Equipment Cologne is well connected for to Sunday 21st. Give yourself two Sunday, as little as E16 per day tick- & Technology Roadshow alternative transport links, with air- or three days to enjoy the street et bought in advance – but flight Croke Park, Dublin ports at Düsseldorf, around 30 min- life, shopping, markets, museums and hotel costs may be higher, 10am-4pm utes away, and Frankfurt an hour and galleries, cable car, parks, zoo, and your overall costs for an earlier www.forwardevents.co.uk away by ICE express train. However historic buildings, Rhine mini- weekday visit may be lower. See: it is better to stay in Cologne if you cruises, walks and ferries. Buy day www.photokina.com September 5th-7th 2014 Photo Shanghai Shanghai, China Canon’s long awaited 16-35mm ƒ4 arrives www.photoshanghai.org THE NEW lighter weight, lower 10-18mm is a much lighter con- September 6th 2014 cost 16-35mm ƒ4 zoom for Canon sumer level lens. The 16-35mm is PhotoLive training conference for full frame DSLRs is now reaching the first L series wide-angle zoom aspiring photographers, London the market after being announced to feature stabilisation built-in, with www.photo-live.com in April. a four stop advantage over non IS The EF 16-35mm ƒ4 L IS USM lenses. It has a ring type Ultrasonic September 13th-Oct 1st 2014 constant aperture competes with Motor giving full time manual focus Vevey Photography Festival Nikon’s similar ƒ4 FX design, and over-ride. The 16-35mm has an SRP Vevey, Switzerland with the great interest shown in of £1,199.99. www.vevey.ch 10-18mm and 10-24mm lenses for Canon has also launched a 10- mirrorless APS-C Sony NEX Fujifilm 18mm ƒ4.5-5.6 with a suggested September 16th-20th 2014 X systems. retail price of £299.99, joining its photokina The 16-35mm is a pro grade L 10-22mm offering for EF-S com- Biennial world trade photo fair series optic claiming ‘exceptional patible APS-C DSLR systems, but Cologne/Köln, Germany performance’ throughout its range. lowering the price of ultrawide www.photokina.com The compact and lightweight EF-S ownership.

6 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 106886 132x180 Windsor _Layout 1 20/05/2014 11:44 Page 1 Photovision Equipment & Technology Show

Photographers Studio Area Live Star Attractions Equipment Fair Seminars & Live Demos

Your chance to try out all the latest Your chance to learn new skills from studio equipment with backgrounds the masters. Areas covered; and a live model. • Weddings • Turning Pro Advice • Photoshop • Sales & Marketing

Royal Windsor Buy used photographic Racecourse, Cameras & Equipment T WINDSOR18th June 2014 equipment at all shows NEXT EVENExeter, 3rd June 2014 Used Equipment Fair Next Event Kent Derby Brands Hatch Circuit 21st October 2014 Turning Pro Advice Centre Donington Park 1st July 2014 Look at used equipment London - Epsom Camera Cleaning bargains listed on our website Bristol Epsom Downs Racecourse 11th November 2014 Ashton Gate Stadium 15th July 2014 Edinburgh Printers Royal Highland Centre 21st April 2015 Sell your photo equipment for Dublin Wedding Albums Croke Park Stadium 2nd September 2014 Hertfordshire FREE. Details on our website. TBA Software Newmarket Wigan Newmarket Racecourse 16th September 2014 DW Football Stadium 12th May 2015 Live Demos www.forwardevents.co.uk Southampton Exeter Discount Vouchers On Our Website The Ageas Bowl 1st October 2014 TBA

FREE Entry • FREE Parking • FREE Seminars • Live Demos • Live Models Seminars Start at 10am • Trade Show 11am to 4pm For more information and FREE tickets visit www.forwardevents.co.uk

www.photokina.com

COLOGNE | SEPTEMBER 16–21

DISCOVER THE MANY WORLDS OF IMAGING. Buy tickets online and save When the global leading industry fair opens in autumn 2014, the entire photo world up to 40 % ! will be casting its eyes on Cologne. photokina is the centre of attraction for experts photokina.com from the industry and trade, for manufacturers, service providers, professional users and photo enthusiasts. For good reason: This is the only show at which the many worlds of imaging are represented in all their facets – from taking photos to saving them, from processing to printing. When the worldwide business meets up to network, you shouldn’t be missing: Be there and discover new trends and technical innovations fi rst-hand !

The must-attend event for professionals.

International Business Media Services Ltd. · 42 Christchurch Road · Ringwood BH24 1DN MASTER PHOTOGRAPHY JULY/AUGUST • 7 Tel. +44 (0) 1425 48 68 30 · Fax +44 (0) 1425 48 68 31 · [email protected]

pk14_210x148_MasterPhotography_GB.indd 1 21.05.14 17:55 NEWS send your news items to [email protected] Acrylics come full circle 18-135mm for Fuji X MPA TRADE PARTNER The Print FUJIFILM has announced a new ‘X’ Foundry has caught the trend for series Weather Resistant telephoto circular acrylics as wall art. They zoom, the XF18-135mm ƒ3.5-5.6 call their product the Acrylic Orb, R LM OIS WR. In full-frame terms and at the moment they have a the new lens is the equivalent of promotion for the 30" diameter at a 27-206mm and will retail for an only £145 (or £87 ordered as a pro- SRP of £749.99. It has optical image fessional sample display print). The stabilisation and as a higher end full range of sizes includes 10", 20", semi professional XF range model, 30" and 40". aperture setting via the lens ring The Print Foundry Ltd are at though this is unmarked. Croydon House, 1 Peall Road, Fujifilm has also released firm- Croydon CR0 3EX. They have just ware upgrades for its Fujifilm XQ1, joined the team of sponsors for the X-M1 and X-A1 system cameras to 2014/15 Awards. allow for on-the-spot print- You can contact them on 020 ing utilising the Instax Share smart- 3362 4140 or email: phone printer. [email protected] www..co.uk

Profoto location kit Sigma dp2 Quattro arrives Nikon Ambassadors SPORTS photographer Bob Martin and lifestyle and portrait photographer Kate Hopewell- Smith have became Nikon Brand Ambassadors, joining such well- known names as MPA’s Mark Seymour. The Ambassadors work with Nikon on a range of activities from seminars at key events. Want a speaker for your photographic meeting? See: www.nikon.co.uk/nikonambassadors

PROFOTO’s B1 off-camera flash SIGMA’s originally styled high-end compact camera, the dp2 Quattro, will has a TTL function that can still op- go on sale this month for a suggested £899.99. For this price it offers an erate in the brightest daylight con- image quality which rivals conventional sensor models with sensors from Travel contest open ditions, and its cordless operation 24 to 36 megapixels, the result of a match between a 16 megapixel Foveon THE 2014 international Travel works indoors or out. sensor and an extremely high resolution fixed prime 30mm (45mm equiva- Photographer of the Year awards The B1 Location Kit was de- lent) lens. Claimed to offer the ‘equivalent’ of 39 megapixels, the Foveon X3 (TPOTY) are open for entry. With signed with this in mind. The kit direct with an entirely new ‘TRUE’ processor offers for the first three portfolio categories, three contains two B1 off-camera flashes, time simultaneous JPEG and raw capture plus 7fps continuous shooting. single image categories, a New two batteries, one Fast Charger and The lens accepts 58mm filters and an option lens hood. Talent award, HD video category one Car Charger. www.sigma-imaging-uk.com and the Travel Photographer It consists of a two-light kit in a of the Year and Young Travel tailor-made backpack ideal to grab Photographer of the Year titles to and go. Tamron MFT zoom win, amateur and professional pho- Features include: tographers of all ages and from all Perfect exposure in a flash with TAMRON has announced a 14- countries have plenty of themes AirTTL. 150mm f/3.5-5.8 Di III Micro Four and options to choose from. Entries Battery-powered and cordless. Thirds lens, the company’s first for close on October 1st. Fast and powerful. the Olympus and Panasonic domi- Potential entrants looking for in- Works with more than 120 Light nated MFT market. This lens joins a spiration will find it in the TPOTY ex- Shaping Tools. new 16-300mm f/3.5-6.3 Di II VC hibition at the Royal Geographical Fast Charger and Car Charger PZD Macro for APS-C DSLRs and a Society running from July 11th to included. 28-300mm f/3.5-6.3 Di VC PZD for August 17th this year and featuring Highly customizable backpack full frame, giving Tamron a super- the winning images from TPOTY with room for stands. zoom for every format. 2013. The Profoto B1 Location Kit costs The UK suggested retail price is For further information on the £2,550 +VAT. £389.99 inc VAT. awards or exhibition, please visit www.profoto.com/uk/b1 www.tamron.com www.tpoty.com

The largest source of quality family portrait appointments (not just leads!) Tel: 01603 629739 www.platinum-network.co.uk

8 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 Create a fine art love affair with exquisite paper and Save 40% on your Bellissimo the finest finishing touches. Fine Art sample album. The Bellissimo Fine Art album, with its delicate textured paper and lay-flat page design exudes Find out more at style and sophistication. loxleycolour.com Now available in a choice of leather and linen cover options.

For more information… Visit loxleycolour.com or call 0845 519 5000 MASTER PHOTOGRAPHY JULY/AUGUST • 9 IT’S A WIN-WIN SITUATION FOR THE AWARDS 2014/15! MPA teams up with Future’s The Photography Show for maximum exposure

he Master Photography CEO Clare Louise has been Awards 2014/15 will working day and night for Tclose for entry between the last few weeks to bring to- the end of July and late gether an exceptional line-up August, with a superb new of real, valuable prizes many central venue booked for a designed to enhance the skills glittering occasion on Octo- and profiles of the winners. ber 19th when the winners The UK Master Photog- will be revealed at the Hinck- rapher of the Year will get a ley Island Hotel. Located package which really deserves conveniently for the M1, M6, its title of: M69 and A5 this hotel enjoys a stunning setting and has a The GOLD Award conference and banqueting suite destined for grand de- • An all-inclusive trip to signs from MPA’s design and Graphistudio HQ and Count animation team! Ceconi Castle in Italy (see This year, MPA has teamed pages 13-14). up with the big success of • £500 value in wall display 2014 – Future Publishing and production vouchers from Future Events, the creators of One Vision Imaging The Photography Show and • £500 in training vouchers proprietors of the country’s with Aspire – see Catherine highest readership stable of Connor’s column, page 58. photographic publications • A full day assisted shoot and web media. with Hasselblad – filmed and The October event will featured on Hasselblad TV! be celebrated with a direct • Magazine Interview features email zipping out to an audi- in Master Photography and ence of over 60,000 readers magazine announcing winners – and • Professional press release that’s before even considering • Social Media PR blitz the winners’ exposure to the The winner and winning national and regional media image will be shared across from wedding and county social networking platforms magazines through newspa- by The Photography Show, pers to TV channels. Digital Camera, PhotoPlus, N- A selection of winning Photo and participating trade images will feature in one of sponsors as well as through The Photography Show’s ad- the MPA’s own social media. LO CALL 0800 0845 750 vertisements, giving winners photovalue.com [email protected] even more exposure and good SILVER Class Winners news for promotions and publicity Wedding Photographer To give the media rapid of the Year: access to the superb images which we know will make up • A place on the highly the exhibition, the Awards recommended masterclass by Day press release will be Kevin Wilson & Simon John, hosted on Future’s website sponsored by Graphistudio www.photographyshow.com • £250 in wall display with a complete winners gal- product vouchers lery. Expert web presentation and huge existing readership Portrait Photographer will give both the MPA and of the Year: your images a real boost. But the only way to be • £250 in wall display part of this is to ENTER now. product Vouchers plus… For the first time there are a half day 1-2-1 session with prizes all round, not just Lighting Guru Steve Howdle, titles. Read on… value £250! See p. 44-45.

10 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 IT’S A WIN-WIN SITUATION FOR THE AWARDS 2014/15!

Commercial and Creative Epson B&W award: The big prize – Gold – Membership Awards Photographer of the Year: • Take delivery of your for UK Photographer of the • £250 wall display product own brand new £900 value Year is awarded on the basis The Awards Committee and vouchers A2+ benchtop printer, the of counting the five highest Qualifications Committee will monochrome mastering individual image scores. make the following awards by All of the above Gold and Epson Stylus Pro 3880 The photographer with the selection from all qualifica- Silver winners will be highest aggregated total wins. tions passed after 1st April featured in our winners’ These are just the prizes 2014: gallery with PR exposure to arranged so far… How entry works • Best Licentiate Portfolio an audience of 60k (will win the Licentiate Photog- Open Categories The basic rules have not rapher of the Year Award) Cherubs Portrait changed since 2013/14. All • Best Associateship Portfolio Photographer of the Year: Three of these are Open images will require a digital • Best Fellowship Portfolio • £500 cash prize for the Categories and may be entry for first round where • Judges’ Choice Award – photographer, sponsored by entered by any photographer, the judges will apply a simple given to the most original Bounty UK subject to conditions (visit thumbs-up to save, thumbs- image • £500 value product prize the website for the full length down to reject – three saves sponsored by Loxley Colour text of all the rules and terms from different judges will take Overseas Masters • Featured Photographer on of entry). image to Round 2, physical the new Cherubs Portrait The open classes are print judging. This year overseas entrants Website the Olympus Portrait and This will require the will have a simplified en- • Social Media Coverage via Wedding Awards, the Epson submission of a print to the try structure. Entrants will Cherubs Portrait campaigns B&W Open, and Aspiring size and format specified choose from a range of cat- Member which is also the on the website (you’ll have egories which will include: Best Aspiring Member: right category for student enough notice to produce • Wedding Classical • One Year’s Free Membership entries (there are no separate what is needed). Candidates • Wedding Art/Fashion • Qualification Submission young photographer or for the second round print • Portrait Classical Fees paid! student categories this time). judging will be notified by • Portrait Art/Fashion • Qualification Boxed Print email. • Fashion set from One Vision UK Members Only • Fine Art • Mentoring and Portfolio Sponsors • Architectural/Commercial Review UK Qualified Members of The winners of these MPA only can enter inn the The following sponsors are classes will receive certificates Licentiate Photographer sub-categories, all judged supporting the awards, to and will be included in all PR of the Year: towards the Silver and Gold, date: and the winners’ gallery. • A creative day One-to- and will Bronze Awards in The winners of these One with International the following: Towergate Camerasure categories, like the UK, will Photographer of the Year • Wedding Art/Fashion Hasselblad UK go forward to compete for the 2013/14 Deborah Selwood • Wedding Day/Celebration The Photography Show Silver Awards: AMPA • Wedding Classical Bounty • Overseas Wedding Photog- to include • Portrait Art/Fashion One Vision Imaging rapher of the Year • A full day shoot at the Old • Portrait Classical Loxley Colour • Overseas Portrait Photogra- Mill Derby • Under 5s Fujifilm Professional pher of the Year • Make Up Artist • Family Portrait Olympus UK • Overseas Creative and Com- • Hair Stylist • Pets and Livestock LuxS Studio Decor mercial Photographer of the • Model’s Selection of • Lifestyle and location Colorworld Year Wardrobe • Landscape, Travel, Nature Epson UK The above three winners • Learn the secrets of and Wildlife Graphistudio will receive trophies presented Deborah’s award-winning • Press, PR and Events Photovalue at the national awards, where ‘cover shot’ quality lighting • Architectural, Industrial, Aspire Training the Overseas Gold Award for and retouching skills. Commercial and Advertising The Print Foundry Overseas Photographer of The • Fashion and Beauty Year will also be awarded on Olympus Wedding and • Fine Art Pictorial Sponsorship enquiries to: the same basis of counting Portrait Award (UK/EI): The winners of these all [email protected] or call the five highest individual • Two £1,000 cash prizes for go through to compete for 01325 356555 scoring images. the winning photographers’ the Silver Awards of Wedding clients in wedding and Photographer of the Year Information in this magazine issue may be subject to change, portraiture – an exceptional Portrait Photographer of the E&OE. Finalised details and confirmation of all categories and local PR opportunity Year, and Commercial and prizes will be updated via membership e-mails and: • Trophies and certificates for Creative Photographer of the the photographers Year. http://www.mpaawards.co.uk

MASTER PHOTOGRAPHY JULY/AUGUST • 11 Open Album of the Year 2014 lbums are not only for weddings! This is the message Graphistudio Bride Award from Graphistudio in announcing their 2014 Album of Athe Year Award, part of the Master Photography Awards, Introducing a new additional award sponsored by Graphistu- and open to all photographers who use Graphistudio products. dio, we are pleased to announce the Graphistudio Bridal Image There will no longer be any requirement to restrict the album Awards 2014. content to weddings – the award is to be an Open Category. This will be an open award, so it’s not restricted to MPA “I want to make it not just weddings but The Graphistudio members, and it will be widely promoted through the photo- Album of the Year”, said Jeremy Price of Graphistudio UK. graphic media as open to all UK and Ireland entrants. “Entrants must create a 20-page album, showcasing their best The subject must be a commissioned bridal image taken on commissioned work (paid for by a client) in any field. an actual wedding day. “Graphistudio invite photographers of all genres to present This is classed by MPA as a consumer award and will be their best work of 2013/14 in a 20-page album design, of their judged by Graphistudio and industry experts agreed by Gra- choice, which they can create at no cost using Graphisoftware phistudio and the MPA. or alternative page design methods. “They must design their album – be it baby, portrait, wed- ding, fine art, commercial, landscape, travel or any other port- Wedding Photographer of the year folio – highlighting their best images in a high quality album of their dreams. Graphistudio has agreed to be the headline sponsor of an over- “The entry will require high resolution files of the final all 2014/15 Wedding Photography award for the MPA (members layout, at print ready file sizes, and the entry process will follow only) wedding photographer of the year, and judged by MPA’s the same format as the 2013 award. If you prepared an entry Awards Judges as part of the main event. for 2013, you can get to work straight away using the same standards, or look at Graphistudio’s new Young Book (below). UNDER 5s Award Photographers must remove logos or branding so as to ensure fair judging.” Graphistudio has further agreed to become the sponsor for the Under 5s Category (MPA members only) title 2014/15. Prizes

Following the great success of initial training sessions held at Graphistudio’s stunning Count Ceconi Castle in Italy, the overall winner of the UK Master Photographer of the Year 2014/15 title will be invited* to be part of a professional and media facility visiting both the Graphistudio factory and the Castle. This planned future event will involve some well-known names and will be captured on video to share with the world! There will be an initial judging based, as before, on image The Graphistudio Album of the Year overall winner will also quality, album design and construction. Technical quality must win an all-inclusive trip to the factory and castle*. be to an overall high stand. The design must create a flowing The Wedding Photographer of the Year will be awarded a story of the subject and reflect the subject matter’s style or place on the highly recommended masterclass by Kevin Wilson mood. and Simon John, sponsored by Graphistudio. Following this, six UK and Ireland finalists will be printed Graphistudio vouchers will be given to: by Graphistudio, at no cost to the successful competitors, for a The Bridal Image Award – £250 final live judging to take place the Master Photography awards The Under 5s Category – £250 on Sunday October 19th. * In the event of the winner being unable to take up the prize To enter for this award you do not need to be a Graphistudio involving travel to Italy at a date to be announced, Graphistudio re- client yet, but you will need to register with Graphistudio to serves the right to award a £500 voucher in lieu. No prizes offered by access the Upload area, which will be via a new button in the Graphistudio directly or in conjunction with MPA may be redeemed customers’ trade area. The cover of the album must be designed for cash. using the online configurator and the exported JPEG will be used as part of the application for entry to the MPA. You will receive an email welcome to the competition from Graphistudio – and a welcome to their services if you are a new potential customer – together with confirmation of successful upload. As a bonus, Graphistudio will send new registrants a promotional voucher for a FREE Young Book. You can’t lose entering this competition and getting to know Graphistudio!

12 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 THE ITALIAN JOB Well, someone has to do it… the task of teaching at a Graphistudio wedding workshop with Hasselblad and Broncolor, in the superb setting of Count Ceconi Castle, fell to MPA member David Stanbury

or many wedding pho- opportunity to improve skills tographers at the higher and understanding of the Fend of the market, there whole wedding industry via is an element of making the presentation of Graphistu- dreams come true for their dio albums. clients. The visual impact “On the first day, after a and strength of a high-end, tour of the venue and wel- artistic wedding must surely come meeting, we shot at the play into the plans, visions stunning Palazzo D’Attimis in and yes – dreams – of the the town of Maniago. couple making it happen. “Delegates were split into At this level, Graphistudio’s two groups and we explained albums introduced a flexible our thought processes, set up approach to narrative and and how we shot in a fine material quality that remains art and commercial styles to a natural fit even as competi- Top – model couple posed outside Count Ceconi Castle. Above – the visiting complement the surround- tors try to follow their lead photographers at Graphistudio’s factory. ings. A fabulous lunch of all – and as for the camera, few the local specialities was sup- would argue that Hasselblad with Milosz Wozaczynski of Photographer of the Year, plied daily by Graphistudio. signifies anything but the one of the first international will be invited as all-inclusive “On the second day I very top of the market. seminars to be held at the guests at a future event. finally realised a dream of For those photographers mak- company’s Count Ceconi “The trip was a wedding mine, and shot at the Cas- ing dreams… it seems that Castle near Venice. This is the workshop in conjunction tello Ceconi. Words cannot they rarely get a chance to be kind of training trip which with Hasselblad UK, Graphis- describe how beautiful this on the receiving end of such two winners in the Master tudio and Broncolor UK to place is, immaculately reno- fantasy. Photography Awards 2014/15 help show the capabilities vated over six years. Remain- Yet David Stanbury has are going to enjoy. of the new H5-50C CMOS ing in the two groups, shoots experienced the world that Both the Graphistudio camera and the power of the took place in and around the Graphistudio inhabits first Album of the Year winner, Broncolor lights”, David Stan- castle. That evening Tullio hand, as a workshop coleader and the overall UK Master bury explained, “as well as an Tramontina, Dario Righetto,

MASTER PHOTOGRAPHY JULY/AUGUST • 13 Francesco Leschuitta, Jeremy Graphistudio. Shooting at Price and Tullio’s daughters the castle was a real honour Alice and Lisa, along with as was to witness not only Chiara Della Valentina, held the cutting edge design a gala dinner in our honour and attention to detail and as we chatted outside that Graphistudio have, the castle was lit up, truly a but also their friendship memorable day. and true commitment to “The third day centred the photographic industry. around a trip to the Graphistudio are truly are an Graphistudio factory, and this Industry leader. was in everybody’s opinion “For me the highlight the surprising highlight of turned out to be the factory. the trip. We witnessed the The incredible attention to full process; from orders detail has made me look at arriving, colour correcting Top: David Stanbury demonstrates, with Hasselblads galore, in the restored my albums in a whole differ- and design through to interior of Ceconi Castle. Above: Alice Tramontina tries out ’blad CMOS. ent way. I now get it – when construction. This just Below: Broncolor matches up to the Italian sunshine. they say ‘hand made’, they amazed me as one minute the really are. album pages were being cut “Hasselblad’s new CMOS and aligned at super speeds cameras are fantastic and I in state of the art machinery, feel they suited my ‘low light’ then the next being delicately style perfectly. Add to that hand assembled. We were the Broncolor Move packs then introduced to a few turning the Italian sun to ‘Graphistudio secrets’ – our darkness showed the vast lips are sealed! power and different ways you “The final evening was a can use these lights to be celebration of fun, learning creative. and newfound friendship, “This workshop was a total with Hasselblad and Graphis- success, the friendships that tudio in attendance as always. we created and the way the “This was a dream of delegates had their love of mine that became a reality photography re-ignited was thanks to Hasselblad and humbling. I have memories

14 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 Above: the shoot extended to the gardens of the Palazzo D’Attimis. Below right, just before 9pm in the evening, David set up this shot with flash outdoors. that will stay with me forever. Below: Tom and Angela What’s next? Well once is Gibson discussing Broncolor never enough. I have fallen light shaping. Bottom: in love with the Palace, the Jeremy Price shows off an Castle, the factory and the albumin the factory while Italians… and here’s to the Mark Witney of Hasselblad next workshop!” joins the tour. Ì

MASTER PHOTOGRAPHY JULY/AUGUST • 15 THE ART AND SOUL OF A WELSH WEDDING ometimes the couple, the Sophie & Kenny’s Wedding Father and daughter venue, the light and the by Keith and Elise Beesley Smood combine to create I have been a professional for a memorable wedding for the Venue: Fonmon Castle, Barry, Cardiff the last eight years and joined photographer and the client the MPA when I started. I alike. Keith Beesley, working “We did a pre-wedding naturally exuded a bitter- qualified as LMPA six years as a team with his daughter photography session sweet sadness of the soul so ago. I work with my daugh- Elise, photographed such a with the couple”, Keith familiar in Pre-Raphaelite ter Elise who is a member of wedding earlier this year at explained.“From that we dis- art.” SWPP – that way we get the Fonmon Castle, Cardiff. covered that Sophie had lost Also hiding in the pictures best of both associations. We Some of the pictures have both her parents tragically were signs of very subtle and started the business together the look of a Burne-Jones and consequently there was controlled use of additional and we both have very strong painting, so naturally, we an inner, soulful, mourning lighting and some unique artistic views, which works asked Keith whether the bride which we felt came out when ‘look’ treatments for contrast well for the client. It’s like – Sophie with her garland of she was photographed. Yes, and colour. We asked Keith to steel sharpens steel. I can’t flowers as a head-dress – had we have some lovely laughing go into detail about his studio imagine what it would be asked for a Pre-Raphaelite reportage images and so on history and his working like to work alone. Elise sees look to the shoot. That in- but when it came to the more methods, and here’s what he the big picture, the album deed was the case. directed photography Sophie had to tell us. spread, I like the detail, I like

16 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 ART AND SOUL OF A WELSH WEDDING to get the lighting right. I’m ready with a remote flash or a reflector. I like shapes, I like to see the shapes around the couple complementing or leading into the subject. Elise like to create stories in stories, moments in-time which ask the viewer to read on. I think in this way we complement each other! We work from home, though we are just in the process of buying our own studio, a former monumental masons’ workshop. I suppose our catchment area is the M4 corridor from Bristol to Car- diff to Swansea. This year we

Left: in the garden, timed to the minute as the sun sank over the wall (by Keith) Above: an illusion of water and shadows, lit subtly by a Quadra flash head (by Elise)

MASTER PHOTOGRAPHY JULY/AUGUST • 17 Two photographs by Keith using the colour of the floral tiara and groom’s buttonhole, against spring garden blooms, above; and in warm reflected light sympathetic to Sophie’s make-up, below, showing off her hair styling.

18 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 Photographed by Elise with soft colours and perfectly adjusted flash lighting which resembles some mysterious reflected pool of late sunshine. Positioning the flash to get this result is more than an art, and looks more like magic the more you study it.

MASTER PHOTOGRAPHY JULY/AUGUST • 19 have already done weddings ware we use is still Photoshop in Birmingham, Stafford, CS5.5. We do a lot of initial Taunton and Rome. work on images in the raw editor, Lightroom. We pre- Nikon twins process every image before we start on the editing process; Both Elise and I carry Nikon this opens up the shadows D3 and D4 bodies and we and purifies colours. We use have the classic Photomatix and HDR Pro 2 trio – 14-24mm ƒ2.8, 24- for HDR, and we like Nik 70mm ƒ2.8 and 70-200mm Software Colour Efex Pro 4 and ƒ2.8 Nikon lenses. On top of Silver Efex Pro 2. We also use that I do like my 35mm ƒ1.4 Analog Efex Pro 2 with Alien for bridal preparation shots. Skin – neither offers every- We’re not ones for intermedi- thing and yet together they ate upgrades, we went from are a good match. D3 to D4 didn’t bother with We have a ton of textures the ‘s’ versions – and we will which we create ourselves wait for the D5 which I am from interesting shapes, walls, sure will come along in the skies – last week, for example, next couple of years. from the lace of the bride’s The difference between the veil and her chair bows which D3 and D4, we found, was a we will use in her album. We remarkable improvement in also like to use the primary sensor sensitivity. The colour tools in Photoshop such as saturation is better too. We curves to create fading and like to shoot raw files with toning. minimal interference from We knew this church the camera, so we set every from previous weddings, but setting to flat preferring to Fonmon Castle in Barry was add contrast and sharpening a first time for us and having selectively in post production. the pre-shoot there proved We often push our cam- essential. We work differently eras in low light conditions to other photographers in and found with the D3 ISO that rather than trying to get 2,000 was the limit, but with all the couple photos in one the D4 we have been able to two hour session we break it use images shot at ISO 6,400 up into 15-20 minute slots, in albums. Nikon has focused both before and after the on getting the ‘best out of wedding breakfast. This way their sensor’ rather than try- we find the couple is more fo- ing to cram more pixels into cused throughout the session it. The result is excellent and whereas traditionally half way was good enough to lure Jerry through their interest starts Ghionis away from years of Overhead viewpoints used to effect – the top shot by Elise with combined waning as they want to see investment in Canon equip- flash and dragged shutter exposure, lower shot by Keith. their guests. ment because of Nikon’s sen- It also means that we sor performance in low light on top of Phottix Strato II finished image on its own. can set everything up in a conditions. wireless triggers for the Nikon We see software as a contribu- location and simply walk the heads. These are great triggers tor not a solution. Many of couple into the shots then Adding light and we never have a problem our images will have textures let them get back to their with these firing even in the and hand finishing which a guests; set up new location, We also have in the bag an pouring rain. single piece of software can- and repeat. This approach Elinchrom Ranger Quadra RX not accomplish successfully was essential for Fonmon as AS with two Type A short du- Unique looks on its own. An example of it has sprawling grounds and ration Heads, as well as three this is our skin retouching. we would have wasted lots of Nikon SB900 Speedlites. The The finishing of these im- This is always done by hand. the couple’s vital ‘guest time’ SB900s are great but we made ages I would say is more a re- Automatic portrait retouching simply walking from location a mistake buying them sim- sponse to the couple and the programs produce too much to location. Importantly, it ply because we never – and I context of the photographs of a uniform finish, they are also gives me and Elise time mean never – use TTL or any than to a specific genre of art. not in touch with the shape to talk through the set and of the auto functions. We set We wanted to reflect her soul- of the face, the contours, the see what works and will suit everything in manual and fulness more than anything blemishes – only by running the client. shoot all lights off-camera, else. my hand over a face via a Faye at pzazzwales.com even for the group photos. It’s important to say at stylus do I feel what needs to arranged Sophie’s hair and We use Elinchrom Skyport the outset no one software be done and retouched. flowers, and Sophie did her triggers for Quadra, mounted plug-in or package creates a The post-production soft- own makeup.

20 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 © John Oakley for Clogau Gold Quadra Hybrid RX: New Lower Price, Even More Kit Quadra Hybrid RX kits are now even better value and come with more in the box, making your Elinchrom Quadra extra versatile this summer.

Every kit comes with a FREE Lead Gel Battery and Charger plus an 18cm High Efficiency Reflector and 1 Head Kits also come with a FREE Skyport Eco. See website for details.

Prices from £999, Savings up to £200* plus FREE accessories worth up to £236* *Compared to TFC web prices 30/4/14

www.theflashcentre.com

MASTER PHOTOGRAPHY JULY/AUGUST • 21

Master Photographer 18/6/14.indd 1 20/06/2014 09:53 “Working with Keith and Elise was really enjoyable from the moment we turned up to the pre wedding shoot to the photos throughout our wedding day. It was instantly clear that they have a passion for creating amazing photos. The attention to detail throughout means that we have wedding photos that are everything we could have hoped for and more. The collection of photographs captures the special moments and reflects the atmosphere of our wonderful day. We could not be more grateful and happy with our wedding photographs, they will be treasured by us and our families for years and years to come.” – Sophie and Kenny

To visit Keith and Elise’s website Imagine That Studios see www.imaginethat.uk.net

Essentials The way ahead long? Do they like to talk to Our principal album sup- One of my inspirations is a everyone on the way out, or plier is Graphistudio; we print I would love to progress in leadership guru called John are they focused on getting around 40 albums a year with my qualifications – the reason Maxwell and in his book on with their photography? them and about three albums I haven’t is that I don’t have Today Matters there is a great Couples who love photogra- with Queensberry (though a really good mentor locally, quote: phy tend to priorities their few couples are prepared to someone I can sit down with ‘Besides the noble art of photographers. Its essential pay the cost). We bought and thrash things out with. getting things done, there you know your couple’s lead our printing in-house about I don’t really have time to is the noble art of leaving time from asking to getting 18 months ago using a HP drive across to England and things undone. The wisdom into shot. Z3200 printer with embed- if you are going to progress of life (and business) consists With Sophie and Kenny ded spectrophotometer. It was it seems to me your mentor’s of the elimination of nones- they love photography and the best move we have made. guidance is essential. sentials’. wanted something unique. Not only can our clients buy Unfortunately I think Light is ‘the’ essential of They had given us permis- prints are reasonable rates, we Wales is perhaps lacking any wedding photographer. sion to interrupt them at any also make a profit. in that area, the local as- Therefore knowing the direc- time and they where as good Above that, it allows us sociation is not as strong tion of the sun, where it sets, as their word. Therefore as to control the final output, as it could be. The people what time it sets, when the the golden hour approached match the paper to the image, are wonderful, we have fun golden hour happens, is an it was easy to get them into to the feel of the photograph when we meet up for the an- essential. There will be nones- shot (in the picture which opens and that aids what we are try- nual awards, but in between sential that you can leave this article). As the garden is ing to communicate, which I guess people are busy and undone but miss those mo- at the end of the drive we al- for us is art rather than just there’s not a lot of support. ments of light and its game ready had the lighting set up another photograph. We I don’t have any answers over. Every wedding, every for the sequence. It was a five are now trying to source an to that, and I am part of venue we make sure we know minute walk from the venue upmarket traditional style the problem and I am very everything we need to know and we were ready to go. In album which we can make thankful to the members who about the sun on that day. fact we did a couple of other unique to us and will allow take on the work every year The second essential shots first because the sun us to print our own images, without complaint because is knowing your couple. hadn’t quite hit the wall and though this is proving harder they do a great job. From asking to action, how was creating too much flare. than you might think! Á

22 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 MASTER PHOTOGRAPHY JULY/AUGUST • 23 24 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 MASTER PHOTOGRAPHY JULY/AUGUST • 25 THEKevin Wilson on the art ofKISS the perfect near miss, the natural pose, the visible bond… and avoiding the Dracula grapple

veryone loves to have a never really portrays the this split second. It is just demeaning to the bride, you kiss – very romantic and real feeling, more of a token that, a record, nothing more, can be pretty certain that Epassionate, soft, gentle, of what is expected at the often to wild congratula- once this splendid moment tender… so many ways in particular moment in time, tions and whistles, in some has occurred in their lives, it which to capture this expres- particularly as it may not instances you can actually will surely never be repeated. sion of love. Rarely is it suc- always be the most flattering see the embarrassment of the So, why not try and give cessfully portrayed with any moment within the recording couple. some thought? I did and now real feeling of sincerity. of this loving gesture. Cheeks I have often wondered prefer to capture, the antici- However, as photographers blown out, faces locked in to why photographers wish to pation and rush of blood and we should have many oppor- each others, noses squashed, portray their couples in what passion as it is about to take tunities to capture this mo- chins puckered up. can only be a fitting descrip- place. ment, throughout the course I appreciate that during tion as the “Dracula” pose – So, how do we go about of a wedding celebration, but the moment that the vicar the one where the bride needs creating something, which is do we do it justice? announces “you may now to see a physio afterwards more challenging yet reward- A full on kiss pleasant and kiss the bride” there is very from being bent backwards ing? Location, lighting, lens welcoming as it may be for little control for this to be almost to ninety degrees. choice and away from the the newly married bride and captured in any way other It is unrealistic and in some guests is what I prefer to do. groom, A kiss on command than what happens within ways could be construed as Once my location has been

26 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 selected, I will ask the couple to meander across to some- where in the area I have selected, just a pool of light, mainly backlit, then encour- age them to imagine they are alone, a moment of peace and quiet in the middle of nowhere it would appear to anyone that views the fin- ished print. I ask them to just look at each other, talk quietly to each other about what they feel for each other, you will be surprised how much feeling is generated in these few mo- ments. If you see something starting to happen which is

MASTER PHOTOGRAPHY JULY/AUGUST • 27 Kevin Wilson offers on to one training on wedding photography, environmental portraiture and the finer art of photography, either as a one day course or a six or 12 month programme. Kevin’s success in coaching photographers to achieve a higher standard of work is well known within the profession. www.kevinwilson.co.uk [email protected]

28 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 often the case, you can very ness prior to the kiss. Would easily refine for the final take. the kiss have made it? I don’t Art directors in cinema, think so. will use soft lighting, we can The next example, once do the same. again on a hillside (lots Now we will look at the of them in Dorset). Here I pictures selected by the edi- selected my 24-70mm. The tor, in the order they appear light was much the same in this article, and see how scenario as the ones above, they relate to these ideas. but here they are rim-lit, my preferred set up for images The photographs when conditions allow. I started this particular session In the first example of the around 8.00pm, just as the B&W (page 22) the couple sun was disappearing. I like each have very strong features the mayflies and midges, add- and can take full-on profile, ing another dimension, and taken in the shade of over- for me it doesn’t get much head trees, right on the edge better than this. of light and shade, which pro- I did not need to cajole vides top light onto the hair, the groom, not just because with a wide aperture selected he was marrying a very pretty around ƒ2.8 which throws bride – he is a film director the background out of focus so knew how to play the role, on an 85mm lens. The noses pre-kiss then the kiss. and lips, the eyes all play a As a general rule of thumb, strong element within this I try to have the bride’s face carefully constructed portrait dominant in the portrait but which is pretty much full in this instance it favours the frame as I visualised it. groom slightly. Apart from asking them to Back to my 85mm lens rub noses, I had very little for the couple taken on the to do as they were so com- beach (bottom, page 23), once fortable with each other, again around 8.00pm – the the brides lips being open, only opportunity to venture waiting for the kiss, you can out as the weather had been actually feel the moment, one appalling all day. Lips just second later the moment was about to touch, allowing for a gone, they then enjoyed the profile in a fine setting. kiss, had I photographed it, The three quarter length the feeling would have been portrait (top) was photo- vastly different to what you graphed alongside the road see here. with the 85mm lens through The next two photographs the grasses on the roadside (top of page 22) were taken that the council had kindly in an area with very harsh left in place for me. lighting. I waited for the sun The facing page is an ex- to drop to a level that was ample of showing the favour manageable and decided to to the bride, almost a com- use a 70-200mm lens which plete three-quarter facial view enabled me to create some with a wonderful genuine distance between me, the smile, on the 70-200mm. photographer, and themselves Finally, bride and groom in their zone. (left) waiting to be greeted by In this instance the couple their guests at the wedding were very trendy, so I went breakfast was natural and with a fashion feel, groom taken just as it happened. nonchalantly leaning against You’ll notice that none of the fence, leaning into the these natural poses comes bride, her leaning and push- even close to the ‘vampire ing into him – this I would kiss’ pose with the bride bent not have attempted other back under a leaning groom. than for the fact that the No need to see a chiropractor lace on the shoulders was so ond portrait, the groom has the passage of time, always a with the natural kiss and near pretty, and the bride looked a softer expression, the flare beautiful portrait. Once again miss poses I prefer! so pleased to have found her adds to the romantic modern great features – eyes, noses – Kevin Wilson handsome groom. In the sec- feeling. It will always stand and lips – convey the tender- Ì

MASTER PHOTOGRAPHY JULY/AUGUST • 29 Shabby Chic

A White “Shabby Chic” moulding, having the appearance of a distressed wood look, this is a very modern and up to date look that will compliment any image and wall space.

Memories are special Look after them. Keep them safe. Vintage Flock

Save them from time, from forgetting. Available in White with Black A well crafted photograph flock and anthracite with Black flock for a decadent deserves a well crafted home. affect. Frame shown in ‘apertura’ style with a Black Make it truly matter. fillet surround. Also available in a standard mount style.

Phone 01482 588 037 Email [email protected] gfsmithphotographic.com

30 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 @GFSphotographic Shabby Chic

A White “Shabby Chic” moulding, having the appearance of a distressed wood look, this is a very modern and up to date look that will compliment any image and wall space.

Memories are special Look after them. Keep them safe. Vintage Flock

Save them from time, from forgetting. Available in White with Black A well crafted photograph flock and anthracite with Black flock for a decadent deserves a well crafted home. affect. Frame shown in ‘apertura’ style with a Black Make it truly matter. fillet surround. Also available in a standard mount style.

Phone 01482 588 037 Email [email protected] gfsmithphotographic.com

@GFSphotographic MASTER PHOTOGRAPHY JULY/AUGUST • 31 HALF PRICE Summer Sale!

SMALLER DUPLICATES!

THIS SUMMER, ORDER YOUR CLIENTS SOMETHING EXTRA SPECIAL TO SHARE WITH FRIENDS & FAMILY!

Order your Smaller Duplicates You can now choose smaller These have the exact same look with any Album or Coffee Table duplicates with a hardback cover, and feel as the main album, Book produced from the same bound in the same Genuine enabling you to create stunning artwork as your main album. Leather as your main album, matching keepsake sets. including any personalised text. FROM ONLY £37.50 PER SET!

ORDER YOUR DUPLICATES TODAY! USE CODE: MPASUMDUP14

DIGITAL ALBUMS / MATTED ALBUMS / BOOKS / PRESENTATION PRODUCTS simimaging.co.uk +44 (0) 1707 27 37 47 [email protected]

*EXPIRES 31/07/14. ORDER VIA SIMWARE. 50% OFF DUPLICATES ONLY. MUST HAVE A MAIN ALBUM OR BOOK. 32 • MASTER PHOTOGRAPHY JULY/AUGUST TERMS 2014 APPLY. EXCLUDES DESIGN SHOP ORDERS. NOT AVAILABLE ON FINE ART BOOKS. ALBUMS 2014 WHAT’S AT THE TOP OF YOUR WEDDING CHARTS

t can be useful to have cover, and does not need a big old furniture and big knife or scissors to open. No Iold spaces sometimes. company used this kind of We asked the leading album tape, only office cellulose tape suppliers to send an example or wide packaging tape. This of their current star offer- is fine for the outer postal/ ing, whatever album they felt carrier packing but should be would be best for a ‘group kept away from internal final test’. After all, we test camera wrapping for the product. and lenses, even software There is, then, the ques- despite the impossibility of tion of weight. Popular use drawing any conclusions from of gloss acrylic or metal a few hours, days or weeks. sheets for covers doesn’t just Why not a group test of increase the weight, it also albums? demands a heavy duty spine Two weeks later, I can tell construction to carry the you why. The packaging for weight of the cover when the albums – including the opened. We’ve talked to a extra versions and smaller range of ordinary people – copies sent – occupied most non-photographers – about of one room and the albums, such weighty albums and when stacked up ready to be most find them great for looked at, covered an entire coffee-table display where the admiralty antique desk of Top: books generally too big for book remains on a table and a size even the Admiralty library shelves! Above, first-class the leaves are turned. They doesn’t need these days. protection from Graphistudio for don’t like them as something What struck me, seeing Young Book; right, SIM Imaging’s to pass round a group of these away from the usual inflatable pack and corner guard. seated people, especially older environment of a trade show people, and for family occa- where dozens are on show, time. Inside these post-bound sum and no client examining sions most would like to have was the sheer size and weight covers we inserted brown a sample is going to assume a smaller album available. of so many premium albums. leaves with adhesive aperture they are less. Fortunately, this has been Every photographer knows overlays, and into these, we Because of the value of noticed by the suppliers and that their work may end up usually put 8 x 8" or 8 x 6" the product, we asked all the additional ‘book’ versions of stored under the bed because prints. The whole album did makers to ship to our office major albums, easy to post that’s the only place it will not weight very much despite using the same methods they abroad or give to relatives to fit. I have bookcases by the this and the covers felt insub- would to send to a photogra- keep, are offered. The client yard and thousands of books stantial. There was a sheet of pher. There were sharp con- certainly should not leave including many large format protective paper inside the trasts in approach, and you’ll with just the supersized op- photographic monographs, simple box used by the maker find I single out one brand tion, and you should advise and twenty years ago we to package the cover, and by for economy and innovation them about the benefits of had special bookcases made the photographer to deliver (above). Bubble-wrap and cel- having smaller copies made to cope with them. But we the album. lulose tape may be effective with the main order. don’t have a single bookcase, The simplest boxes used but they are not user-friendly, I have not looked here at cabinet or press able to fit the for 21st century wedding and having unpacked these I CD/DVD and USB delivery largest of the albums received albums are far superior, often feel that tape should be a no- options even when part of to review. with thick walls and a hinged go. No damage was done, but the album. We’ll cover this As for the weight, it goes opening. Protective weave adhesive tape can so easily subject with a review of with the size and the greatly bags or sheets replace paper stick to the album if you are alternatives to albums from improved quality of today’s with something durable and having to cut it or peel it off print boxes to purely digital albums. The only brief period better looking, even if it’s just the packaging. delivery, in a future edition. my studio offered weddings, a recycled fibre. The overall I always used to pack One supplier has been we stocked a particular Spicer presentation and feel of these prints and albums using included on the basis of infor- Hallfield cover range which albums justifies the prices masking or passe-partout tape mation and photographs sent did offer real leather but in that photographers need to for the wrapping covering only, the final entry in this the same heavily padded form charge today. The largest are the item itself. This can never group review, One Vision. as their vinyl albums of the clearly worth a four-figure stick to a print surface or a – David Kilpatrick

MASTER PHOTOGRAPHY JULY/AUGUST • 33 GRAPHISTUDIO DIGITAL MATTED & YOUNG BOOK

wo recent choices from Graphistudio, the Digital TMatted Album and the Young Book, both have tactile appeal. DMA pages use spot gloss varnish, textured, coloured and metallized papers with white and coloured digital inks to create a 3D layered look. The DMA has a curved soft leather book-end binding inside which the 1mm thick leaves form their own lay-flat spine without ad- ditional reinforcement. Panora- mas and images across the join work, as each spread is a single surface. Construction is solid and precise. We looked at one album weighing in at 5.94 kilos with its clever and substantial box (top right), opening to raise the book out spine first on a hinged support ramp, with a CD recess concealed beneath. A smaller album (right and below) with acrylic cover inset (2.93kg) had a soft protective wrap and white box for client de- livery. The DMA albums can hold three times as many leaves as aperture matted designs, making them ideal for extended creative ‘destination’ weddings. The image quality is similar to the best litho printing, but the ‘digital matte’ fea- tures go far beyond this and will reward anyone with art and design skills.

Digital Matted Album details can include textured covers, print on acrylic cameo, gloss varnish patterned mattes, translucent foil interleaves and more.

YOUNG BOOK has flat shrink-wrapped with chunky printed pages bonded to form corner protectors. A ribbon a slightly more flexible leaf, lifts the album from its snug with an embossed soft-touch flush fit. Though the pages cover and glued lay-flat are ‘flat’ they can show effects lab photo print grade. It’s For further information visit: spine. The presentation box like a gold background well, definitely more Chelsea than www.graphistudio.com is double walled for a light and the digital photographic Cheshire in design and feel – but solid feel and delivered printing quality is close to as the name implies.

34 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 SIM IMAGING ALBUM AND SMALLER DUPLICATE

im Imaging sent us two Sim offer four size options albums, matched to and an range of cover finish- Sreflect their current offer es, with albums starting from for ‘smaller duplicates’. While 20 pages and running up to the albums are duplicates in 100 pages. Duplicates can the content (page designs) the be ordered at the same time smaller version is printed by a from the same artwork. different process. For MPA members and Master The Sim ‘digital album’ Photography subscribers, they seen here with its acrylic have issued a Summer sale cover may be digitally print- code (see advertisement, page ed, but it’s on photographic 32): mpasumdup14* you can paper, printed by light and use via: processed chemically, with simimaging.co.uk/digital/ the same qualities as a regular The larger 35 x 25cm C41 lab print. 50 page sample on matt The printed papers are photographic paper, with borderless, bonded to form a acrylic cover, weighed 3.7kg moderately stiff flat leaf with as boxed (much of this due an excellent lay-flat property to the cover). The matching thanks to the corded perfect A5 hardback digital press binding. The cover in the album used perfectly matched example sent to us (full size leather with a gold name and smaller albums both by print. It weighed just 735g in Neil Redfern Photography) uses its cotton bag, ideal for post- a Gun Metal colour genuine ing abroad. leather spine and back finish, The albums are, we are which is also used to cover told, hand-made in Eng- the entire small book. land by Sim Imaging’s own The spine is box-formed team of master bookbinders. rather than rounded, and Overall, the photographic is not bonded to the inner print quality and colour section. The page block is at- management deserve to be tached using heavy duty front singled out. A simple, tasteful, and back leaves. Sim’s 6mm well-matched pair of album acrylic cover (3mm clear front products. sheet, sandwiched print, 3mm Photographer Neil Redfern black acrylic back) acts like a commented: “I absolutely love book press keeping the pages Sim Imaging albums. I have dead flat when the album been offering them for five is closed. This cover has 45° years now and have never bevelled edges all round to received anything other than take the sharp corners off (top amazing feedback when they marks – see detail photo). A receive their album. From silver-grey box and soft cot- the simware software to their ton wallet protect the album. outstanding customer service, Foam corners had been placed working with Sim and their between album and box to products has always been ensure safe transit. a pleasure. The number of Sim used the best packag- products and customisable ing for delivery of all the options they offer too is just companies reviewed – inflat- fantastic. I look forward to able airpack protection, need- working with Sim for many ing no sticky tape, no knives double-sided leaves, was about complaining that the colours years to come.” or scissors, no extra boxes or as good a colour match for look different in the parents’ [email protected] bubble wrap. the larger as the two different albums. The box spine and Tel: 01707 273747 The small album, printed processes allow (see bottom overall binding finish are *Offer expires 31/07/14; using a digital press on lighter picture). Brides would not be similar. terms apply.

MASTER PHOTOGRAPHY JULY/AUGUST • 35 GF SMITH EXPRESSIONS ALBUM RANGE

here are ways in which sions albums as “a modern less can be more, and magazine style, which the Tthe single Expressions photographer creates using album received from GF our very own software or Smith proved to be an exam- their own preferred choice of ple. The box was just a plain design”. black base and lid, and inside, Inside, the print quality is a white album which only excellent – they are photo- revealed the embossed word graphically printed using ‘Wedding’ in the right light. Fuji Crystal Archive paper. The box had been han- Our sample had full bleed dled a bit and the album was flat pages but the Expres- clearly not produced yester- sions Duo is also offered with day, but when the package special paper overlays for a was opened, the first thing to matted album effect. hit was the aroma – not just There are ten styles of leather, but a certain quality overlay in this range included of leather. The box also has a bevelled mattes in three clas- soft velour lining. sic colours of Black, Ivory and The next thing to hit was White, but also to match this the feel of the cover. I can range three special papers only compare it with a prod- Black Lace, Twist Silver and uct like a Mulberry leather Moonlight Silver. handbag, something where The Duo album is offered the physical feel and smell in 14 x 10" and 12 x 12" sizes, of the materials sets it apart and starts at 10 leaves (20 from all fakes and copies and sides) right up to 50 leaves almost all competitors. It is (100 sides). The overlays are softly padded, firm not cush- not fixed apertures, and can ioned, pure white and clearly be custom designed. at the top end of quality grad- Twelve colour shades ing for this type of natural of leathers and linens are artisan product. available for the covers, with The way in which the acrylic or Kanvas front as leather is tailored to the cover alternatives. “We offer many reinforced this impression. It options to enable the creation is not tightly glued or cut to of unique, bespoke albums”, fold more easily; instead, it is GF Smith told us. “These in- formed round the corners us- clude a choice of matt or high ing the flexible split hide and gloss papers for the printed carefully pleated by hand. pages. All the overlay styles Inside, the lay-flat pages are in our software: are thin but very rigid and gfsmithphotographic.com/download there’s no real sign of the “Each album comes pack- spine. It touches the end of aged in a contemporary box; the cover when closed but is the production time for this not attached to it, and moves is ten working days from away to form a perfect pano- receipt of the completed art- ramic spread for every page as work. you turn them. “The Expressions Duo For a 39 x 29 x 8cm album is that ‘special’ product (boxed) album this sample The hand-crafted quality of the GF you can offer to your clients was relatively light at 2.76kg Smith Expression album cover – making you stand out from and it handled well in the which can hold plain lay-flat pages the crowd”. lap, with no need for a coffee as shown here or the matted effect Call 01482 588037 or email table to open it on. Duo option – is evident from the [email protected] GF Smith Photographic detailing. The print quality inside is www.gfsmithphotographic.com describe their range of Expres- assured by Fujfifilm Crystal Archive. Twitter: @GFSphotographic

36 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 COLORWORLD RENAISSANCE WITH ACRYLIC COVER

t was the arrival of the would prefer to see bevelled first album to reach us or rounded edges and corners I– a colourful and luxuri- at this product level. It is ous choice by MPA Fellow backed by a card mount at- Hossain Mahdavi – which tached in turn to the black prompted my thoughts about linen-textured endpapers of the size and weight of today’s the album block. top end albums. This Renaissance 16 x 12" This Colorworld 16 x 12" Digital Album with Acrylic Renaissance album was not Cover is also available in sizes actually the heaviest but at 7 x 5", 8 x 6", 8 x 8", 12 x 9", 5.47kg and a huge 43 x 34cm 12 x 12" and 14 x 10". The box footprint it was the larg- cover options are Full Leather, est format, opening out to the Acrylic Cover (as sample), most impressive panoramic Metal, Cameo, Canvas, Image lay-flat spreads of this review. Wrap and Photo Montage. It can lay claim to almost any The internal page options reasonable resale price. are lustre, gloss, metallic The integration of the red (photographic papers) or Fine leather used for the acrylic- Art (inkjet). fronted album’s binding and The albums can be ordered the presentation box turned through Colorworld’s soft- the whole package into one ware Colorworld Designer Pro premium product – the box which can be downloaded is very much part of the al- from: bum. Inside, a black lining is orders.colorworldimaging.co.uk/ matched by a black protective downloads/cdp.dmg fabric sheet and a silk ribbon for Mac or to lift the album out. The box orders.colorworldimaging.co.uk/ lid does not have an end flap. downloads/colorworlddp.exe When closed, this album for PC. Please note that you gives the impression that the download these without page block is attached to the logging in but you’ll need to spine. It isn’t, but the fit is sign up before being able to precise and conveys a neat use the order system. squared-off look. When laid Colorworld accepts orders down and opened, the soft for albums designed in other leather book end folds, and software as long as the cus- the perfect binding opens a tomer flattens the images to full 180°. Spreads appear flat 300dpi JPGs. with minimal centre crease. They do not give out prices The photographic paper (nor does this magazine as we used in this sample is a consider them to confidential lustre finish which handles trade information) unless a well and catches the light customer registers first at attractively. D-max is high www.colorworldimaging.co.uk and shadow detail excellent. “As we make these albums Unlike some gloss pages, completely in house, there there is no orange-peel effect has been occasions where the from the mounting. The full customer has made a mistake bleed pages are very accu- and the cover can be replaced rately trimmed like the most whilst still using the original expensive books to form an photographic block saving imperceptibly concave edge. them from paying for a full The 5mm thick acrylic full Red leather and black cloth combine to create a rich impression in this new album” had to be the last bleed cover has sharp corners supersized album from Colorworld, the largest offered in the Renaissance word – as the entire product with edges cleanly cut and range. The pages with the three layer bonding feel are substantial enough is created in Colorworld’s own slightly smoothed, though we to handle well even at this size, and the cover is 5mm acrylic. workshop in North Shields.

MASTER PHOTOGRAPHY JULY/AUGUST • 37 LOXLEY COLOUR THE BELLISSIMO RANGE

oxley Colour sent three takes the page neatly through albums for review. One 180°, moving from the right- Lof these, a fine art paper hand stack to the left as you printed panoramic, uses leaf through the album. The inkjet media with a choice spreads lay flat but are not a of a round-cornered leather true panorama as the black cover or square-cornered fabric forms a gutter. This in linen. Our photographs show itself looks pleasing, like a more conventional wedding line ruled between the facing choices, a large purple-mauve pages. It is a very strong and covered Bellissimo Apertura well-proven construction. matte overlay album, and an This 39 x 29 x 9.5cm acrylic covered smaller Bellis- (boxed) album weighed simo Perfetto. 4.87kg which feels relatively The box, a first impression light as the pages though for many clients, is a hinged thick are not dense. The opening type with a slight purple leather cover felt good overhang and a magnetically and had a fine leather scent closed end flap. This always to it. Sizes are from 10 x 10" gives an impression of quality to 14 x 14". Loxley insert and is somehow rather satis- some neat thank-you cards fying to use. Black is stand- and a Bellissimo branded seal ard but it can be upgraded to close the cloth wrap. It’s a to match the album cover. polished presentation. Inside, black woven cotton The same can be said of protector sheets wrap the the smaller acrylic covered album. This type of material Perfetto we checked out. is almost universal now and Coming from the lab which essential for keeping acrylic pioneered diamond-dust pol- covers scratch-free. ishing and clean room condi- The Loxley albums fall tions to enable perfect acrylic into the solid, tightly manu- products, it is no surprise to factured class showing every find that the 3mm acrylic sign that precision equipment cover, bonded to board, has is used to aid the hand-made chamfered edges and rounded process. The spines are flat corners to make sure it’s al- and square and the cloth- most as smooth to handle as reinforced perfect binding the leather wrapping the back of the page block fits snugly cover. This album has full when closed. bleed printed pages without The Apertura has photo- overlays, each leaf forming graphic print pages mounted a rigid three-layer sandwich on a heavy black core with on 0.8mm mounting board. a bi-colour matte; each page The cloth reinforced lay-flat you turn consists of seven Top, and right hand column above, Perfetto and details, including round- spine does not show when layers. The total thickness is cornered acrylic cover; left column, Apertura details, and below, overlay. opened and panoramas can 3mm. The overlay layer when be printed with just a hint of cut reveals its second colour the central crease. on the slight bevel of the The Perfetto comes in opening, typically creating a sizes from 6 x 6" to a huge 3D black keyline round the 20 x 20", and can equally image (black with a white well have a soft coloured keyline is an alternative). leather cover. The fine lustre To hold such heavy pages, photographic paper printing a full cloth reinforced flexible internally is as you would spine is used. As you turn the expect, with rich blacks and a pages, it’s a bit like watching full dynamic range. a Slinky ‘walk’ – the fabric www.loxleycolour.com

38 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 ONE VISION ALLURA MATTED ALBUMS

ne Vision Imaging’s the luxury market for qual- new Allura Albums ity at significantly reduced Ohave to be reviewed prices and all printed and on the basis of what we’ve manufactured within 10 days. seen on the road, as no Every Allura album comes sample was available in time in its own presentation box for this issue. It was only by complete with bow and a pair a matter of 24 hours that two of crisp white cotton gloves. of the other brands were able As a full service lab, One to get physical products to Vision offers a wide range of our studio for photography print materials to make up and examination – all those the pages, both photographic involved, without exception, and inkjet fine art. report high pressure from a The photographic choices strong order-book. are Fuji DPII Lustre Profes- One Vision Imaging’s sional Photographic, Fuji DPII Allura Albums are aimed at Gloss Professional Photo- the luxury matted album graphic, and Fuji Pearl (Metal- marketplace. Whilst they lic) Professional Photographic have enabled the album to be Paper. covered in any one of their The Allura albums are existing range of materials, available in sizes 10 x 10" to they are promoting as most 16 x 12", with 20 to 40 pages suitable the two signature soft (10 to 20 leaves, or spreads). leather finishes of Nubuck Cover choices are Nubuck and Suede, each in a range of Leather, Suede, Acrylic, Paris- ten colours. ian Leatherette, or Photo- The matted pages them- Cover. The ordering process selves come in either black for this range requires a login with a white core or white account and the public can with black core and these not access price details. The form the ‘body’ of the albums can be designed and rigid page, with the prints ordered using OneVisionCrea- in between on a thin central tor software. carrier. This enables a flexible Call 0845 862 0217 or spine construction and good 024 7644 0404, email lay-flat opening. The matte [email protected] has a textured surface, and or visit the website when bevel cut for the image www.onevisionimaging.com. apertures reveals its opposite colour. White mattes show Above: the Allura is a solid black keylines for the im- flat-spine book with substantial ages, black mattes show white seven-layer rigid pages. The colour keylines (see detail photographs, ranges for Nubuck and Suede are right). A black cloth spine shown below though you should binding line is visible with always choose colours on the basis white pages, less so with of seeing the albums yourself. Note black, and as with all mat- the purple suede as photographed, ted albums of this type the left, and as seen in the internet optimum design uses a large colour swatch, bottom right below. number of separate images; One Vision offer other album products ideal for page design and panoramic presentations. With every aspect of their albums made on-site in Cov- entry, they claim to have a matted album that challenges

MASTER PHOTOGRAPHY JULY/AUGUST • 39 ZEE BORYCZEWSKI A new Licentiate Wedding panel in full

40 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 ‘ZEE’ ZYDISLAW BORYCZEWKSI is one the latest Licentiates of the MPA to specialise in weddings. Because of the responsibili- ties held by wedding photographers, a random mix of 20 images is not allowed and here we’ve divided the panel between pictures from five weddings on this spread, and ten pictures from a single wedding overleaf. Zee is based in Cardiff and studied digital photography at the Coleg Glan Hafren, which has now merged with Barry College to become Cardiff & Vale, and made an early decision to become a specialist photographer of weddings and children. See his website – www.boryczewski.com

MASTER PHOTOGRAPHY JULY/AUGUST • 41 42 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 Licentiate Wedding by Zydislaw Boryczewski

MASTER PHOTOGRAPHY JULY/AUGUST • 43 44 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 ETHEREAL DARKNESS few weeks ago I de- Steve Howdle FMPA on the making of an looking light. The 150cm cided to enter the MPA award winning print from Deep is not much smaller ANorthern Regional than the incredible 197cm Awards with just one of my setup and lighting to Lightbank but because of its images. As I had not entered finished output parabolic shape it has the any awards for the past five ability to produce a beautiful years I was keen to have some soft shadow with relatively feedback on my new work. A commercial fashion rapid fall off for its size. To my surprise my image and beauty studio Indirect refers to the head won the Classical Portraiture may have lighting fitting within the softbox category and took the Overall and camera gear pointing away from the sub- Best Print category. That not often used in ject and back to the reflective image is the one reproduced social studios. inner face of the box, rather here. For this picture than fitting on to the back Many people have been Steve used the of the softbox and shooting asking all sorts of questions Elinchrom 59" through the front scrim. about the image so I thought (150cm) Deep The Octa, fitted with a I would share the story be- Reflex or Indirect BRX 500 head, was posi- hind this striking portrait. Octa softbox, right, tioned directly in front of Jess Jessica is a good friend of and Canon’s 90mm around 2.5m away with two mine and when I told her I TS-E tilt-shift lens 8 x 4' black flag panels placed was opening a new studio she normally chosen for either side of the Octa to commissioned a full length product packshots prevent spill, especially onto portrait for a large wall in her and architectural the wall. A third black flag home. The portrait she want- close-ups. was positioned behind Jess to ed was one of her in under- emphasise the shadows. wear walking away from the Finally the camera and camera, but I had an idea that lens combination, which had been on the back burner again was part of the plan, for sometime, and Jess was also plays a significant part the perfect model. I wanted in determining the look of an to create a portrait with a image. No doubt to some that painterly look, reminiscent of work. I have worked with will be a controversial state- 5 x 4 material. this particular MUA on many ment but never the less a fact Pre-visualising the final beauty advertising campaigns which can be debated another image is vital and my most and she knows my style and time (we could do with a whole successful images are always lighting very well. study of how to use a perspec- born within the camera, The background has at- tive control lens on portraits and not a result of retouching or tracted a lot of attention and groups – long legs without a low Photoshop effects. I plan every lots of speculation but as with need to keep it simple. viewpoint! – Ed). detail in advance as far as is all things in life, generally If the shoot is more edito- The image was taken with possible, and that includes the answer is more simple rial in nature than one light a Canon 1DX using their other creatives rôles as well than one first thinks. We will often do but when it 90mm ƒ2.8 TS-E tilt-shift as the equipment to be used. employ a set designer, with comes to an advert then the lens. A meter reading was I am very lucky to have a tal- experience creating theatre shot needs to explain the taken with the meter pointed ented business partner, Clare backgrounds and props. We properties of the product or towards the light source and Pritchard, who is not only a buy the paint, create a mood tool being advertised. the exposure was set to ƒ8 at very skilled and creative pho- board and then wait! In this instance though I 1/125th with a warm colour tographer but also a brilliant Simple. It’s a painted drop wanted a directional but soft tone added in post-processing. stylist. not an off the shelf back- Rembrandt style of light- The entry print was made We begin by discussing the ground and it also unique. ing – bright highlights, deep on Fujifilm Fine Art Photo feel, mood, colours and tex- Lighting is my thing, I shadows and very feminine. Rag 300gsm, printed by CC tures and then wade through love a challenge and those I have used Elinchrom Imaging in Leeds on an piles of materials and under- that already know me will lighting for the whole of Epson Stylus Pro 10600. I wear until we have something know that my usual lighting my photographic career and used to have a 44" printer and we know we can work with. ethos is why use one light when knew exactly which modi- no longer do due to a change I always use a make-up you can use six? That’s not to fier would produce the look of business set-up, and it is artist and it is very important say I over-complicate lighting I needed. That modifier was something I would like to to use a MUA who under- for the sake of it, on the con- the Rotalux Indirect Deep have in-house again. stands what you are wanting trary, I am usually client-led Octa 150cm. Elinchrom’s in- Á to achieve and how photo- on an advertising shoot and direct light banks produce the Visit Steve’s new website –www. graphic lighting affects their their needs come before my most exceptional soft daylight stevehowdle.com

MASTER PHOTOGRAPHY JULY/AUGUST • 45 THE PERFECT PORTRAIT BUSINESS ON A PLATE Ray Lowe reports from the Newborn Baby Show and explains why the Cherubs Portrait Programme has a great future

sk any fledgling busi- Congratulations to them for ness what is going grabbing such a unique new Ato be their biggest opportunity! Next year’s show problem, and the number one is already being advertised answer is getting new custom- and will outstrip this year’s ers, and preferably customers by a long way. The array that will keep coming back of trade stands was selling for years to come. everything from cameras and Photographers go into lighting to shawls and baskets business for many different for baby to lay in – in fact reasons, some because they everything that the newborn think it’s easy, some because baby photographer needs to someone said their pictures succeed. There were even are good, a few because they seminars on how to photo- have a burning passion to do graph a real newborn baby. it and are actually good at The best of these was a it – but they will all have the totally free event given many same problem, getting and times on each day by the sustaining customers. unique Damian McGillicuddy That’s why the new Cher- FMPA on a small stage, where ubs Portrait Programme is he expertly showed how to so brilliant, for a reasonable photograph a pregnant lady price (it’s a lot cheaper than creatively and then later on setting up an exhibition in some beautiful sensitive new- a shopping mall or store to born portraits, all this while gather data) you can buy the entertaining a crowd and names of pregnant women at showing the benefits of using 26 weeks, you can offer that the new Olympus cameras. customer whatever you feel He then stood aside and gave is right for your business at people from the audience an whatever price you decide. If The Newborn Baby Show had Olympus and let them do it. you make the right offer (the a great venue, above, and live The whole experience was MPA are here to offer advice) demonstrations of a real ‘bump’ worth the visit to the show you then have a customer for shot with Damian McGillicuddy alone. It also showed how life, IF you treat them like this new range of mirrorless gold. cameras really could work in Not every women wants a social studio situation. a bump portrait, therefore The Newborn photography you can write to them again market is exploding into life, (the MPA offer advice on with the saying of ‘there is templates to use) and offer one born every minute’; there them a Newborn portrait will never be a shortage of session. This is a massive Newborns to photograph, growing market and recently which is why the Cherubs we exhibited at the first ever Programme has been going Newborn Baby Show held at strong for 24 years. a wonderfully different venue We as the MPA had a at the beautiful tranquil Bo- stand at the show under the tanical Gardens in Edgbaston. banner of ‘the perfect portrait Three brilliantly creative business on a plate’. We are Newborn specialist portrait in partnership with Bounty photographers – Melanie East, UK and obtain exclusively Tracy Willis and Sarah Wilkes 300,000 B2B leads per year – put their heads together and to sell on to our Cherubs decided to put on this event. Portrait Partners, which puts

46 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 Gemini by Bowens

creative freedom without compromise

Step up to consistent color stability and precision lighting control. With unmatched durability, it’s easy to see why Bowens has been a premier lighting brand for over 50 years.

Gemini is available in six models, from 400Ws to 1500Ws. Choose AC power or the optional battery pack for the most versatile flash lighting system available today. © Wayne Johns - WayneJohns.com © Wayne

Bowens.co.uk Distributed by Bowens • 01255 422807

‘Bowens’® and ‘the power behind the picture’® are registered trademarks of Bowens International Ltd. MASTER PHOTOGRAPHY JULY/AUGUST • 47

Bowens-F2-June-14.indd 1 20/06/2014 11:28 other things, training, being able to do the right thing from the start and this is where the help of the show came into its own. Too many newbies think its easy photographing a baby; in fact it’s a special art, not to be taken on lightly or without preparation. Our own Tobias Robins (example photo, below) has now run two webinars for us, to help Cherubs Partners understand the Newborn market and its pitfalls. Newborn demonstration with You need the right props Damian McGillicuddy and lighting (both on display at the show, with our own them in the driving seat for Nicholas Frost from The Prop the first information of a Shop, doing a roaring trade and pregnant mum at 26 weeks, also The Flash Centre explain- and then leading on to baby’s ing correct lighting set ups) but birth for Newborn Portrai- you need the right attitude ture. You can then buy leads and approach, this is what in your postcode area from Newborn photography train- the 600,000 leads that we ing is all about… and was in buy from Bounty UK, which abundance at the show. are exclusively your and only The MPA found the show yours. extremely successful with the We can then help and right quality of attendee, all guide you on how to get the looking for that little bit extra most from these leads, but help to be a success in their you can charge what you see new ventures. fit for your own business, – Ray Lowe HonFMPA these customers grow with MPA Cherubs Director you over the years and will Á be part of your future success www.cherubs.uk.com and prosperity. We also believe that success comes from amongst

Graphistudio Cherubs Portrait pack Here is the new Graphistudio Cherubs Portrait pack of free goodies. It includes the MPA Cherubs parents’ photos in the Baby Young Book, one of our three print photo frames, samples of our Digital Matted Prints mounted and stand- ard, a folder with the cover material, lining swatches and different paper options, plus of course one of the Pocket Book copies that can be ordered up for grandparents or even for your own publicity. All are FREE to Cherubs Por- trait Partners. If for any reason you aren't registered with Graphistudio please urgently contact: [email protected]

48 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 The Ultimate in online framing! Dynamic multi aperture framing at your fingertips!

n A wide range of contemporary and traditional mouldings n Diverse window mount options n Hundreds of multi aperture layouts to choose from n Competitive prices and frames to suit all tastes and budgets

Why not visit our website and start designing your unique frame today www.onevisionimaging.com/framing Herald Way, Binley Industrial Estate, Coventry, CV3 2NY T: 0845 862 0217 E: [email protected] MASTER PHOTOGRAPHY JULY/AUGUST • 49

Online Framing Advert Full Page.indd 1 29/04/2013 13:54 BABY GROWTH FORMULA! B&C have been nourishing infant photo businesses for years – a very young Ruth Geraghty works for Paul Milsom’s Barrett & Coe studio on London Road, Kingston- on-Thames, and was one of several B&C photographers who achieved MPA Licentiateship earlier in 2014.

s part of the MPA’s surprised to be featured in mission to bring the magazine. This is her first Athe overall quality career choice, and she is a of photography to a new, full time photographer with consistent level, working with the franchise after joining as studio franchises and photo- an apprentice straight after graphic agencies is high on completing her AS Levels. the agenda. Barrett & Coe, Initially, though, she had not a wide-ranging firm with considered going into photog- years of experience in both raphy. “I’d enjoyed photogra- photography and marketing, phy as a hobby, and had done has chosen to work with the a bit with the GCSE course”, MPA to ensure all their pho- and it was as a result of tak- tographers have a recognised ing up the placement at Bar- industry qualification. rett & Coe that Ruth found The first intake of Barrett confidence in the studio. & Coe photographers for 2014 “Working in the shoot, I yielded a high success rate – come out of myself a little. but of those panels, one stood It’s always been portraiture out in particular. The work of that I like, I like people.” Ruth Geraghty, a 19-year-old Underpinning, perhaps, photographer employed at one of the key elements of the Kingston branch, shows a successful social photography, creativity and maturity that Ruth is more interested in many social practitioners take the client than the techni- decades to perfect. cal process. Nevertheless, her Ruth is, of course, modest initial intentions to work as about her talent, and seemed a lighting technician indicate

50 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 a passion for the most core how I handled viewings. As component of photography. the clients view from a sales “When I was in school, I used perspective, I would reassess to take pictures of my sister, the image, consider improve- I’d see the lighting and want ments and self-critique”. to capture that photograph. Ruth has now found that I’d love to shoot more in with the security of qualifica- natural light.” tion, she feels better able to Perhaps the first time I sell as well “Peer review is have ever heard a photogra- important. Within the fran- pher make this connection in chise, it’s hard to trust the an interview, Ruth also credits praise; outside the critique is a natural affinity for the sci- unfettered. Having the MPA ence of light for feeding her behind me doesn’t just give interest, enjoying and doing me a few letters – it boosts well in Physics. my confidence”. Even with this very techni- Being fortunate enough cal push into photography, to have found photography Ruth’s development has been at a young age and made more about the people, the it work - as a salaried staff subjects and the shoot and member of a studio, Ruth’s in how to fit into a commercial a very good position to focus environment. Over the 18 on improving and learn- months she has been work- raphers with the MPA came found useful not only in ing - Associateship does look ing with clients directly, she about, Ruth had the advan- gaining the qualification, but appealing. In the meantime, has found her own language tage of both Paul’s experience in selecting and marketing the regions and the support and thanks to the nurturing and that of Graham Jackson images. “From my shortlists of groups like London Portrait attitude of franchise owner who acted as an MPA mentor of 40, I had to justify my Group provide a competitive Paul Milsom, an MPA member for Ruth’s process to Licenti- choices and build a panel environment to maintain and also frequent winner of ateship. with the guidance of the continual peer review and a awards within Barrett & Coe’s The filtering, education mentor. Rejecting images that wide perspective on stand- own competition structure. As and training for Licentiate- felt emotionally valuable, due ards. the push to qualify photog- ship is something Ruth has to the shoot quality, changed Like many photographers, Ruth’s also interested in the training and seminars available, and parted with a comment that many photog- raphers now will relate to. Echoing the feeling that so- cial photography is breaking the traditional, male-domi- nated image of the industry, Ruth reports that talking to one educator recently, “five years ago the classes were almost entirely male, with a handful of women. Now? Now all the delegates are women”. Producing work of this quality, in a nurturing and supportive studio, and with the confidence to interact well with clients, to connect and relate to them – Ruth Geraghty is at the forefront of a new generation of social photographers, and in a posi- tion to define that market, to embrace the technical and the social, rather than being bashful about the mechanical processes of photography. – Richard Kilpatrick Á See: www.paulmilsom.co.uk www.barrettandcoe.co.uk

MASTER PHOTOGRAPHY JULY/AUGUST • 51 Caz Anderson CAZ ANDERSON has only just come back down to earth – she raised £1,750 with a sky dive for Winston’s Wish charity for bereaved children just two days before gaining the first ever Licentiateship in Cherubs Portrait photog- raphy, in June. Caz has worked for MPA member Paul Inskip’s Bognor Regis studio for 18 months. Paul has won South East Regional baby photographer of the year twice, and his studio is perfectly set up for Cherubs and newborn photography. MPA is committed to bringing all Cherubs photographers, studios and their staff, up to Licentiate qualification standard and Caz’s success is the first step to making Cherubs a 100% professionally qualified service. www.paulinskipstudios.co.uk/babies

52 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 MASTER PHOTOGRAPHY JULY/AUGUST • 53 Nick Bayley

THOUGH Cherubs Portraits are at the heart of the business for Rosiepics, the Lymington, Hampshire studio set up by former IT business entrepreneur Nick Bayley, his LMPA submission in- cluded adult and pet portraiture. Nick entered photography af- ter thirty years in a succession of senior management positions, and spent a full year preparing for launch. He encountered MPA when studying the market, found that Cherubs postcodes were available, and has not looked back since. He’s a very active user of social media and web resources – see www.rosiepics.co.uk

54 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 with a sofa or table for posing, the studio puts pets at ease. She says that many of the portraits are presents so their photo ses- Jess Wealleans sion must be kept a secret. County, agricultural and pet shows provide good venues alongside home visits. WELL KNOWN to the internet community, Jess Wealleans “Jess really is a live wire”, commented MPA President John started earning from microstock images when she was just 15, Parris, “she has a wide range of skills but has chosen to concen- learning fast from stock shooting experts and feedback from trate on horse and dog portraiture”. She won a Prince’s Trust on-line agency Shutterstock. Now her business specialisation is award in 2013 and has now achieved her LMPA in 2014, to add canine and equine photography, taking a mobile studio from to management and marketing qualifications. her Cranswick, Driffield, base. Needing only 2.5 metres square www.wp-studio.co.uk

MASTER PHOTOGRAPHY JULY/AUGUST • 55 GO FOR QUALIFICATION IT’S A BIG PART OF WHY MPA IS HERE FOR YOU

lthough professional Licentiate (LMPA) is the associations may be entry level which indicates an Aable to promote pho- established level of skill and tography, build your business competence. and secure services through strength of numbers, their Associate (AMPA) is midway main function has always between Licentiate and been to provide a professional Fellowship. It denotes a high qualifications system. MPA standard of craftsmanship does this for photographers in and creative ability. the same way that compara- ble organisations do for archi- Fellow (FMPA) is the highest tects, accountants, surveyors qualification attainable, and many other professions. recognising individual MPA letters after your excellence and exceptional name, and the right to use ability. the designation ‘Master Pho- tographer’, are only given to The System those who satisfy the highest standards CANDIDATES are required to submit twenty pieces of Master Qualifications work in their chosen field. These are then assessed by THERE ARE three levels the Board of Qualifications, of qualification, all made up of the Chair of reflecting increasing levels Licentiateship Judging, the of experience, skill and Chair of Associateship and achievement. Fellowship Judging, and Submission prints and workbooks – recent LMPA judging no barriers. no boundaries Today everyone is a photographer. Master Photographers Association Not everyone is a professional photographer. Jubilee House, 1 Chancery Lane Darlington DL1 5QT Stand out from the crowd as a professional… www.thempa.com with the professionals. Bond, the Hearing Dog Puppy As the industry changes, so have we. Pets & Livestock Award To become a member of the Master by Paul Wilkinson FMPA Photographers Association you no longer have to be full-time. No barriers, and no boundaries. We invite both the professional and the aspiring pro in all photographic fields to join us. Established professional? Push your photographic boundaries and enhance your skills through our three-tier qualifications system, respected and From the 2013/14 Master Photography Awards valued by leading photographers. Olympus/MPA Portrait Award – Lisa Visser FMPA Architectural Award – Rob Cook FMPA Semi-pro? Join us and let us guide you as you take Olympus/MPA Wedding Award – Simon Mackney the steps to becoming a qualified professional. The Master Photographers Association: NOVEMBER 2013 • £5.00 • ISSN 2042-0234 Magazine cover by International Master Photographer master “I am more than a photographer – photography of the Year 2013/14 Deborah Selwood AMPA I am a Master Photographer”. Start now from only £9.90 per monthly bank or card payment – includes ten issues of Master Photography magazine each year (printed copy UK, digital PDF overseas). Email [email protected]

MASTER PHOTOGRAPHY AWARDS 2013/14 or call to Amanda or Noel at MPA on INTERNATIONAL MASTER PHOTOGRAPHER OF THE YEAR • UK AND REST OF WORLD 56 • MASTERWINNERS • OPEN AWARDS • PORTRAIT, PHOTOGRAPHY WEDDING AND COMMERCIAL WINNERS JULY/AUGUST 2014 CHERUBS AWARD • OLYMPUS PORTRAIT AND WEDDING AWARDS GRAPHISTUDIO ALBUM OF THE YEAR • COVER PHOTOGRAPH BY DEBORAH SELWOOD AMPA +44(0)1325 356555

MPNov2013.indd 1 01/11/2013 17:03 a number of qualification refer to the working profile Examiners. section of the qualification Chair of Qualifications: manual and design your the Chair of Qualifications working profile book. is an experienced examiner Visit www.onevisionimag- whose job is to: ing.com/ovc to download the • Ensure the candidate’s software, then scroll down to brought to you by work is judged fairly by all MPA Qualifications and fol- assessors low the instructions. • Challenge assessors’ scoring For any queries with if required regards to uploading files or • Guide assessors if required the ordering process please • Ensure the examiners’ contact One Vision Direct on guidelines are followed at all 0845 862 0217. times For all other qualification • Respect the overall decision queries contact Head Office of the assessment panel on 01325 356555. We recom- The Chair of Qualifications mend you order your sub- is the point of contact mission package at least two between the candidate and weeks before your qualifica- the examiners. tion submission date. The Examiners: the It comprises: Examiners are selected MPA- One 12 x 10" printed box recognised photographic set* of 20 card mounted pho- RiskAlliance PhotoShield offer experts who have achieved tographic images, in a choice tailored specialist policies high standards as set of Lustre, Metallic, or Fine Art by the Association and finishes at £95.00, £115.00, for professional received training in MPA and £135.00 respectively. Qualifications Assessment. One 8 x 8" Colour Soft photographic Cover Printed Book with 15 businesses Panel Requirements spreads (30 pages) for £25.00. Exclusive to MPA Qualifica- Licentiateship: composition, tions control and lighting of the *Print set subject to VAT; subject, sound technical P&P not included. competence. For further updated advice go to Facebook and find the Associateship: composition, group ‘MPA Qualifications’ control and lighting of subject (assessed at a higher About the MPA level), evidence of individual style and creativity. MEMBERSHIP of the MPA is open to anyone declaring income from Professional Pho- Fellowship: distinctive style, tography. Full membership and the individual creative flair and right to describe yourself as a originality, excellence of Master Photographer, is strictly limited to professionals who craftsmanship. must provide references and submit a portfolio of recent Candidates are encouraged to commissioned work for judging at Licentiate. be present when submitting Ordinary members (non- a panel. It is mandatory that voting grade) can submit work to achieve the MPA certificate Discount for MPA members in Fellowship candidates attend of competence, attend regional the judging location on the meetings and national events addition to No Claims Discount. day of assessment. and progress when ready to full Monthly payment options membership entitling the use of the MPA logo, designatory letters for qualifications, entry LMPA Application into all award classes, inclusion in promotions and the descrip- We have streamlined our tion ‘Master’. If you join as a probationary Contact: PhotoShield Department entry level Licentiate Submis- full member, you are expected sion, with a ‘qualification to submit for Licentiateship RiskAlliance Insurance Brokers Ltd box’ set of prints and working within your first year. If you join as an Ordinary member 2 Aire Valley Business Park profile book that can be used you may submit your Licenti- afterwards within your busi- ateship when you take the step Wagon Lane, Bingley BD16 1WA to full time status. ness to showcase your work MPA require all members to Tel: 0845 180 6666 – double value. have current Public Liability, E-mail: [email protected] To create your panel and Employer’s (if applicable) and Professional Indemnity insur- RiskAlliance Insurance Brokers Limited are authorised and regulated by working profile all you have ance. the Financial Conduct Authority in respect of general insurance business. to do is upload your images, Á

MASTER PHOTOGRAPHY JULY/AUGUST • 57 SAME CONVERSATION SAME PEOPLE? o you ever feel like Catherine Connor My motive in this article is you are having the to encourage you to evalu- Dsame conversation on who you engage ate all that you do from your with the same people about with – and how social media activity to the your photographic business? content of your blog. Are you Are you becoming more and ness, who are you speaking to inspiring your readers enough more aware that your efforts and who is actually listen- to interact and comment? are going unnoticed? My ing. What type of clients are Remember our consumer reason for bringing this to listening to your activity? will only give you and your your attention is my motive Question everything you platforms so much time, do to encourage you to find new do. We all have one thing not make the post too long clients, alongside encouraging in common that we are very with endless images. If there you to nurture the clients you ‘time poor’. How we use our are too many words the already have. time is the key to unlock- reader will quickly lose inter- Naturally my business ing success. It’s not about est. We live in a fast world, savvy brain is always consid- how much you are doing to impact is everything, make erate and does not like to ne- market your business, it’s out to new and old clients all that you do visual and glect those I have invested in about whether you are doing simultaneously. entertaining. previously or those that have the right thing. I refer to the Once you have studied The blog’s role is to cre- visited Aspire. No business marketing mix constantly in your social media platforms, ate engagement and to edu- owners want to lose clients. webinars and seminars, you move on to other marketing cate the reader. You want to We all know how hard build- need to master the mix and methods. Are you making be able to sense that the blog ing a business can be. You get it right for your business. connections and selling? is reaching out to a broader will have worked very hard to The mix changes from time Think about the efforts you readership. The same conver- build the first phase of your to time due to the strength are placing into blogging. sation and the same content business, but be aware that of the season ahead. Nobody Again assess who is read- may endanger the intended you will need to work even can compete with Father ing your posts. Old clients, purpose of blogging and the harder to keep the clients you Christmas, he is the master of new clients, brides, parents, role of your blog which is already have. marketing. We will talk about grooms? I am a great believer to educate those you seek to As the summer unfolds be him later as the build up to in blogging, yet not blogging serve, encouraging them to mindful of the clients that Christmas is a great oppor- for bloggings sake or just return, purchase or remain are alert, engaged and listen- tunity and a season we can blogging for SEO. Make sure loyal. ing to your marketing vibe. learn a great deal from. you are alert to what your Finally be aware of the rest You really need to nurture Give thought to all your clients want to read about, of your marketing mix, where those clients, keeping a social media platforms. learn about and be inspired the same conversation with thread between you and them We all use so many, who by, make your efforts count. the same people could be oc- at all times. On the other is engaging with you other This is not about copying or curring too. Whether you are hand many of you will have than you friends and fam- stealing content, this is about exhibiting at summer fêtes clients sitting in your data- ily? Are clients engaging with understanding what your clients or food festivals or having base who are not listening or you through these plat- want to read. a conversation at the school engaging at all. You may have forms? Question your actions One concept for a for a gates when picking up your their name, address, phone this month, question your blog post could be about the children from school don’t number and email address routines, and question the importance of composition be fooled as these are all op- yet they are not currently a content of all that you do. within a collection of images portunities. client – this relationship is Study your business voice, is showing how good quality If you feel that people fragile. These people have it hitting the right tones? Is it composition can transform all have stopped listening to you, stopped paying attention to too informal? Is it approach- genres of photography. When start assessing the content of your activities, social media able? Is it professional? covering subjects such as this all that you do and how you posts, blog posts and market- Many in business can eas- only explore genres that you do it. Make sure you have the ing strategies. ily fall into the trap of believ- retail such as weddings or right conversation and are I often say you don’t need ing they are ‘busy marketing’ portraits. Remember the main connecting to the right peo- lots of clients to run a busi- however are they actually objective of the blog is to sell ple. If you are unsure, now is ness, you just need the clients marketing the business ef- you. Changing your approach the right time to alter all that that want to trade with you. fectively? The definition of to blogging may just trigger you do and all that you want Having the same conversa- marketing is quite broad, it’s more engagement and could to achieve within the busi- tion with the same people is job is to reach out to your potentially result in bookings. ness. all about engagement, how desired client and sell them Photographers have so Á engaged is your business? your product. Your marketing much knowledge – a moun- For more information see www – Think about all the activity strategies have to be building tain of knowledge that you aspirephotographytraining.co.uk you create around your busi- the business whilst reaching can make use of.

58 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 BOOST YOUR BUSINESS ADVERTORIAL BOOST yOuR BuSINESSLarge ADvERTORIA prints,l big pro BOOSTts YOURwith BUSINESS Fuji ADVERTORIAL lm LargeWe prints,learn how big bigger pro prints ts can with mean Fuji a bigger lm pro t for Largeyou prints, as a photographer big profits when withit comes Fujifilm to large format We learnpresentations how bigger of prints your canimagery… mean a bigger pro t for Weyou learn as a howphotographer bigger prints when can it mean comes a biggerto large profit format for Every social photographer wants to maximize the client spend for each hard won job, and presenting your images in such presentationsa way that you deliver the of necessary your ‘wow factor’ imagery… can certainly help with that. For, if you’ve never really considered how great you asthe potentiala photographer margins are with large format prints, perhaps when now is the timeit to takecomes a look at the inherent to potential. large Put simply, format Every social photographera print that costs wants you to poundsmaximize to theproduce client can spend sell forto youreach customers hard won job,for a and few presenting hundred. your images in such presentationsa way that you deliverIt’s the no necessary wonder then ‘wow of that factor’ manyyour can photographerscertainly imagery… help with have that. already For, if investedyou’ve never in large really considered how great the potential marginsformat are printer with large bundles, format such prints, as those perhaps supplied now byis the Fuji time lm that to take marry a look an Epson at the Stylusinherent potential. Put simply, a print that costs Proyou large pounds format to produce printer andcan highsell to quality your customers Fuji lm Photographic for a few hundred. Artwork papers, with very social photographer wants to maximize the client spend for each hard won It’s no wonderthe then brand’s that inkjetmany mediaphotographers range o eringhave cutalready sheet invested and roll media.in large Alternatively, and job, and presenting your images in such a way that you deliver the necessary ‘wow format printer bundles,luckily such for those as those photographers supplied by Fuji who lm might that marry not want an Epson the expense Stylus of investing in Pro largefactor’ format can printercertainlya large and helpformat high with printer, qualitythat. For, nor Fuji if you’ve have lm Photographic never the studio really considered space Artwork to howhouse papers, great one, with there are plenty of E providers of large format printing, either online (such as proamimaging.com via its the potentialbrand’s inkjetmargins media are with range large o format ering prints, cut sheet perhaps and now roll is media.the time Alternatively, to take a look and ProPhotoPrints o -shoot) or at a local level. luckilyat the inherent for those potential. photographers Put simply, awho print might that costs not you want pounds the expenseto produce of can investing sell to in a large format printer, nor have the studio space to house one, there are plenty of your customers for a fewFor hundred. example, Fuji lm Digital Imaging Service (FDIS) member Allan Taylor, owner providers of largeof format Westcli printing, Photographic either online Solutions (such as in proamimaging.com Westcli -on-Sea, Essex,via its has turned his It’s no wonder then that many photographers have already invested in large format ProPhotoPrints obusiness -shoot) oraround at a local on thelevel. back of an upsurge of interest in large format printing. He printer bundles, such as those supplied by Fujifilm that marry an Epson Stylus Pro large For example, Fuji now lm handles Digital print Imaging ful llment Service for (FDIS) around member 50 art galleries.Allan Taylor, owner format printer and high quality Fujifilm Photographic Artwork papers, with the brand’s of Westcli Photographic“In this Solutionsindustry photographers in Westcli -on-Sea, are always Essex, trying has to turned nd out his what the next big businessinkjet media around range thingono ffering the is,” back cut says sheet of Allan. an and upsurge “The roll media.quality of interest Alternatively, from Fuji in large is and just formatluckily phenomenal. forprinting. those I’m He printing the work now handles print ful llment for around 50 art galleries. photographers whoof might three not di want erent the artists expense on of Fuji investing lm FineArt in a large Etch format paper.” printer, nor have the studio space to house one, there are plenty of providers of large format printing, “In this industry photographersWith Allan charging are always his photographer trying to nd customers out what just the £25next for big a 24x32 inch print, thingeither onlineis,” says (such Allan. aswe’re proamimaging.com “The talking quality a very,from via very Fuji its goodProPhotoPrintsis just marginphenomenal. owhen ff-shoot) you I’m or comeprinting at a local to selllevel.the thatwork same large format of three di erent artists on Fuji lm FineArt Etch paper.” For example, Fujifilmimage Digital onto Imagingyour own Service clients. (FDIS) Should member you wish Allan to Taylor, personally owner investof in one of Fuji lm’s Allan Taylor with two production printers printer and media bundles – perhaps if you regularly print large format works, or are intending to do so – the cost for a print of working full day shifts (above) WestcliWith ff PhotographicAllan charging Solutions his photographer in Westcliff-on-Sea, customers Essex, has just turned £25 forhis businessa 24x32 around inch print, a similar size drops right down to a few pounds. When galleries are charging several hundred pounds for photographs printed we’reon the talking back of a anvery, upsurge very good of interest margin in whenlarge format you come printing. to sell He that now same handles large print format From paper stocks to stacks of nished image onto your ownthat clients.large, the Should potential you wish to boost to personally your own invest photographic in one of business’Fuji lm’s pro ts and weather any nancial storms is huge. limited edition prints (below) fulfillment for around 50 art galleries. printers. Allan adds that he has these Allan Taylor with two production printers printer and media bundles“Once the– perhaps prints areif you framed regularly the gallery print large is then format selling works, them or on are for intending over £300 to each do so in – limitedthe cost runs for aof print 100 ofor 250,” Allanworking Taylor full day shifts (above) a similar“In this size industry drops photographers right down areto a always few pounds. trying to When find out galleries what the are next charging big thing several is,” machines hundred getting pounds through for photographs up to four printedAllan Taylor with two continues. “It’s really transformed my business. Prior to having a discussion with Fuji lm Professional’s Marketing ManagerFrom paper stocks to stacks of nished thatsays Allan.large, “The the quality potential from to Fuji boost is just yourphenomenal. own photographic I’m printing the business’ work of three pro dits fferent and weather rolls of any paper nancial per day, storms and running is huge. non- production printerslimited working edition prints (below) Peter Wigington, I hadn’t really considered how well large format printing could work for me. I knew whatfull day I shiftswas charging,(above) artists“Once on Fujifilm the prints FineArtbut are hadn’t Etch framed paper.” realized the gallery how much is then of selling that was them pure on pro for overt. And £300 the each artistsstop in I limited printwithout for runs anyare of alsomajor 100 making orissues. 250,” a WithAllan lot of Taylor money, so everyone is happy.” continues.With Allan “It’s charging really histransformed photographer my customers business. just Prior £25 tofor havinga 24x32 ainch discussion print, we’re with Fujifilm,Fuji lm photographersProfessional’s Marketingcan also be Manager From paper stocks to stacks Peter Wigington, I hadn’t really considered how well large format printing could work for me. I knew what I was charging,of finished limited edition talking a very, very good margin when you come to sell that same large format image onto confident of always having professional prints. but hadn’t realizedOn how a roll much with of that Fuji was lm pure pro t. And the artists I print for are also making a lot of money, so everyone is To go into more detail, 300gsm Fuji lm Fine Art Etch paper is available in 24-inch (610mm) x 12 metres, 36-inch (915mm) happy.”your own clients. Should you wish to personally invest in one of Fujifilm’s printer and media back up to call on if they ever need it. x 12 metres, or 44-inch (1118mm) x 12 metres roll sizes. Needless to say it’s ideal for high quality digital ne art reproductions, bundles – perhaps if you regularly print large format works, or are intending to do so – the “Our Photographic Artwork Range of being a traditional ne art paper with a special ink receptive matt coating that is rapid dry. It’s Oncost afor roll a print with of aFuji similar lm size drops right down to a few pounds. When galleries are fine art paper is the perfect media for To go into morecompatible detail, 300gsm with Epson, Fuji lm Canon, Fine Art HP Etch and paper most isother available photo in capable 24-inch large (610mm) format x 12 and metres, desktop 36-inch printers. (915mm) xcharging 12 metres, several or 44-inchhundredTo see (1118mm) thepounds entirety for x photographs 12 of metreswhat’s availableroll printed sizes. that viaNeedless Fuji large, lm’s the to saylargepotential it’s format ideal to for rangeany high simplyphotographer quality direct digital your thinking ne browser art reproductions, about at: beingboost your a traditional own photographicwww.fuji ne art business’lm.eu/uk/products/photo paper profitswith anda special weather ink any nishing/large-format-printing/inkjet-media-overview/ receptive financial storms matt is coating huge. thatadding is rapid large formatdry. It’s prints to their client compatible“Once the withprints Epson, areFuji framed Canon, lm theDigital galleryHP and isImaging mostthen selling other Service themphoto on (FDIS)capable for over member£300large each format inAllan ando fferings,” Taylor,desktop enthuses recommendsprinters. Fujifilm’s Marketinginterested To see the entirety of what’s available via Fuji lm’s large format range simply direct your browser at: limited runs of 100 orphotographers 250,” Allan Taylor sourcing continues. 44-inch “It’s really andtransformed 24-inch my large business. format Prior Epson Manager printers Peter– the 7880Wigington. and 9880 “Social – via www.fuji lm.eu/uk/products/photo Fuji lm, or of course nishing/large-format-printing/inkjet-media-overview/ seeking out your local FDIS specialist for print ful llment. The manufacturer says to having a discussion with Fujifilm Professional’s Marketing Manager Peter Wigington, I photographers who shoot Friday to that 90% of its FDIS members now have 24-inch wide format printers. Allan adds that he has these hadn’tFuji really lm consideredDigital Imaginghow well largeService format (FDIS)printing couldmember work forAllan me. I Taylor,knew what recommends I Sunday interestedand occasionally find photographers sourcingmachines 44-inch getting and through 24-inch up largeto four format rolls ofEpson paper printers per day, – theand 7880 running and non-stop 9880 – via without any major Fuji was charging, lm, or of but course hadn’tissues. seeking realized With Fuji outhow yourlm,much photographers local of that FDIS was specialist pure can profit. also for And be print thecon artistsful dent llment. I print of always Thethemselves manufacturer having professional with downsays time back during up to the call thatfor are 90% also ofmaking its FDIS ona lot if membersof they money, ever sonow need everyone have it. is24-inch happy.” wide format printers. Allan addsweek that canhe hasquite these easily turn those machines getting through“Our Photographic up to four rolls Artwork of paper Range per day, of andne artrunning paper non-stop is the perfectotherwise without media anywasted majorfor anyhours photographer into profit issues. With Fuji lm, photographers can also be con dent of always having professional back up to call On a roll withthinking Fujifilm about adding large format prints to their client o erings,”generating enthuses ones Fuji by lm’sadding Marketing this on if they ever needManager it. Peter Wigington. “Social photographers who shoot Friday to Sunday and occasionally nd themselves with down To go into more detail, 300gsm Fujifilm Fine Art Etch paper is available in 24-inch (610mm) additional string to their bow. And, apart “Our Photographictime during Artwork the Range week canof quite ne art easily paper turn is thosethe perfect otherwise media wasted for anyhours photographer into pro t generating ones by adding this additional “It’s really transformed my x 12 metres, 36-inch (915mm) x 12 metres, or 44-inch (1118mm) x 12 metres roll sizes. from producing works of fine art, or huge portraits with real visual impact – something that thinking about addingstring to large their format bow. And, prints apart to fromtheir producingclient o erings,” works ofenthuses ne art, Fuji or huge lm’s portraitsMarketing with real visual impact – something that business. I hadn’t really ManagerNeedless to Peter say it’s Wigington. oftenideal for gets high “Social lost quality in photographers thedigital digital fine art age reproductions, who and shootwhich Friday beingan image ato traditional Sunday on an andiPadoften occasionally can gets never lost incompare thend digitalthemselves to age – thereand with which are down soan imagemany oncommercial an iPad can never compare to – opportunities in every town or city for any photographers looking to expand their business. So why not generate additional timefine art during paper withthe week a special can ink quite receptive easily matt turn coating those that otherwise is rapid dry. wasted It’s compatible hours into with pro tthere generating are so many ones commercial by adding opportunities this additional in every town or city for any photographersconsidered how great the spend from installing a large format printer in your own studio.” “It’s really transformed my stringEpson, Canon,to their HP bow. and mostAnd, other apart photo from capable producing large worksformat andof desktopne art, orprinters. huge To portraits see looking with real to expand visual impacttheir business. – something So why that potential margins were often gets lost in the digital age and which an image on an iPad can never compare to – there are so many commercial business. I hadn’t really the entirety of what’s availableSo don’t via miss Fujifilm’s out on large the format potential range to simply generate direct big your pro browser ts from largenot formatgenerate prints additional with Fuji spendlm. Put fromsimply, for photographers with large format printing.” opportunities in everyof all disciplines,town or city it’s for time any to photographers ‘think big’! looking to expand their business. So why not generate additional considered how great the at: www.fujifilm.eu/uk/products/photofinishing/large-format-printing/inkjet- installing a large format printer in your “It’s really transformed spend from installing a large format printer in your own studio.” potential margins were media-overview/ own studio.” my business. I hadn’t So don’t miss outInterested on the potential parties towanting generate to big nd pro out ts morefrom large about format Fuji printslm’s Photographic with Fuji lm. Put Artwork simply, Range for photographers of ne art papers reallywith plus large printerconsidered format and printing.” media bundleshow are invited of allFujifilm disciplines, Digital Imagingit’s time Service to ‘think (FDIS)to big’! call member Fuji lm’s Allan Peter Taylor, Wigington recommends to interesteddiscuss their requirementsSo don’t miss outon 01234on the 572potential 138 orto email admin.photo [email protected] photographers sourcing 44-inch and 24-inch large format Epson printers – the 7880 and generate big profits from large format prints great the potential margins were with large 9880Interested – via Fujifilm, parties or ofwanting course seeking to nd out out your more local about FDIS specialist Fuji lm’s for Photographicprint fulfillment. Artworkwith Fujifilm. Range Put of simply, ne art for papersphotographers plus printer and media bundles are invited format printing.” The manufacturerto says call that Fuji 90% lm’s of Peter its FDIS Wigington members tonow discuss have 24-inch their requirements wide format onof all 01234 disciplines, 572 it’s138 time or toemail ‘think admin.photo big’! [email protected]

boost your business fuji large format.indd 1 12/05/2014 15:52:26

boostInterested your business parties fuji large format.indd wanting 1 to find out more about Fujifilm’s Photographic Artwork Range of fine art papers plus printer and media12/05/2014 bundles 15:52:26 are invited to call Fujifilm’s Peter Wigington to discuss their requirements on 01234 572 138 or email [email protected] MASTER PHOTOGRAPHY JULY/AUGUST • 59 FILE UNDER ACTION! theimagefile.com offers fast-track web presence

hotographers put off the two full sites, one for wed- creation of their first ding photography and one for Pwebsite – or additional photo restoration. sites, or even updated and “Over recent years we have revised sites – because they found the print market has know that with local con- dropped enormously but we sultants or their own self-ac- still earn enough on pre and quired skills it can take days post wedding sales to justify or weeks out of the diary. theimagefile service. theimagefile is well- “One aspect we use known as a site for hosting regularly is the ability a image files (the name really client has to make comments says it all…) and selling on- about particular photos. We line from wedding, portrait offer pre-wedding shoots sittings and events. They in our garden as a get-to- inherited many MPA clients know you time and I'll use from the original recom- Lightroom to style the photos mended service, everybody- for theimagefile gallery. It smile, though it’s many years allows the couple the chance since MPA had a recognised to feedback likes and dislikes on-line sales partner. regarding presentation, which Members receive a profes- really helps for the album sional association discount, Seppi Preston’s design. which as is not exclusive to Lighthouse “We don't use a direct MPA but applies to all mem- Studios site printing service as, up until bers from probationary to created a month ago, our broadband full. through connection was too slow to What’s less widely real- theimagefile upload a full gallery of hi- ised is that countless busi- – with its res images. Orders come to nesses use theimagefile as a integrated us and we sort the printing fast track to setting up new Wordpress through one of our album websites. They can be inde- blog, a key printers, GF Smith. pendent of any image storage, feature of the “Over the past years we or linked to it. You can also package have always had excellent have the imagefile library and personal support from James ordering system integrated creating the website, and he’s There are options available on technical matters and the with your existing web ad- amazingly patient. for fulfilment by a choice of service gets better and better. dress, and update the whole “Lighthouse Studios use labs, but one of the strong It always makes me feel better feel of your web presence in several different printing point of theimagefile’s system when a SEO salesman rings the process. methods, and with theimage- is that this is optional. He wanting to get me higher up Right now, they have a file, we can receive the order can use any printing method, Google. I ask them to type 60-day trial for a nominal by email and if necessary I and any lab, of his choice. in the search terms and we're £1 charge (using the code will do further work on the Another very happy client always in the top three. And 07MPA – see advertisement picture before printing. It is is Stephen Gill. that’s just using the imagefile inside the front cover of this not an automated process. I “Being a ‘Mac Man’ since system.” issue). Here’s what a couple can use our Epson 3880 print- 1989 I naturally started our Seppi and Stephen both of MPA photographers told us er for up to A2, or for events first web site using the basic emphasise the benefit about their experiences with pictures for example make Apple software. After a couple theimagefile offers them over theimagefile. very quick smaller prints of fruitless years we saw many on-line sales galleries, “I have used theimagefile from the DNP DS40 dye sub theimagefile at a Focus show that they receive the orders for about eight years”, said printer from Photomart. This and joined their ranks. At directly and make their own Scottish MPA’s Seppi Pres- is very small and fast, ideal that time, besides running decisions about printing, not ton. “They are very good for for passports and also for the my own photography busi- tied to any choice of linked on-line sales, mostly from our photobooth we now offer to ness I was doing a PGCE and lab services. However theim- wedding coverage and from set up at weddings. could claim their extra cheap agefile does offer fulfilment some events. They produced Seppi emphasises that his student rate. ‘hands free’ through several our web pages for us, and studio packs up and des- “Starting with just eight top labs and many photogra- James is brilliant – he’s always patches the imagefile orders pages we soon realised it was phers prefer this option. there to help with things. to the client and has full worth it to sign up for the Á They spent so much time responsibility for the prints. extended service. I now run www.theimagefile.com

60 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 MPA/OLYMPUS WEDDING & PORTRAIT AWARDS 2014/15

When was the last time 2013/14 Portrait Winner – Lisa Visser FMPA

ENTER your images for create new business the MPA Wedding and opportunities. Portrait Awards! There are two ‘rounds’ All professionals can judged and closing enter, with categories dates for entry are: for MPA members and Round One 06/6/2014 non-members. Make Round Two 31/8/2014 the most of publicity Two final winners opportunities! will be unveiled in you got £1,000 for a 10 x 8" • Release selected October at the Master great pictures to your Photography Awards local media and tell 2014/15 – with a them these have been headlining cash reward chosen to enter in the for each client, trophies presitigious MPA Olympus awards. and certificates for the photographers, and a • If you make it into the shortlist of five host of PR opportunities! nominations for each category in the first or Tell your customers they can win! Both second round, publicise that too. categories carry a £1,000 cash prize direct • If you are one of the two top winners to the consumer – a fantastic incentive to presented in October – go national with the promote your business now. Let all potential news! and existing portrait and wedding clients Success breeds success. Use this powerful know they can be entered into this fantastic unmounted print? tool to enhance your local reputation and competition. Entry Fee: £2.00 per picture To enter on-line NOW go to: he MPA/Olympus ing cash reward for the client, the consumer – a fantastic http://www.masterphotographyawards.co.uk/wpa2014/submit/index.php Wedding and Portrait a trophy and certificate for incentive to promote your TAwards are now in their the photographer, and a host business now. Let all poten- second year of partnership of PR opportunities! tial clients know they can 2013/14 Wedding Winner – Simon Mackney and remain one of the few Both categories carry a be entered into this fantastic competitions which you enter £1,000 cash prize direct to competition. Leaflet (version for members). by sending in a real prints. And one could be worth To download the PDF: www.masterphotographyawards.co.uk/wpa2014/WeddingPortrait2014.pdf £1,000 to your customer. You’ll need to have a good original file in case you make MPA/OLYMPUS it to the finals and MPA needs to publish/exhibit your work. WEDDING & PORTRAIT AWARDS But to enter all you need is a digital file suitable to 2014/15 make a print between 5 x 4" and 10 x 8", unmounted, ac- COMPETITION ENTRY FORM companied by a £2 entry fee which raises funds for MPA’s nominated charities. Photographer’s name ...... If you get through the Photographer’s trading name (if different from above) ...... first digital judging stage, Photographer’s address ...... we’ll ask you to send a print...... Each print needs to have a ...... Postcode ...... completed and signed entry form and you can photocopy Telephone number ...... Date image taken ...... the form here, or download Photographer’s email ...... Category Entered  Wedding  Portrait a PDF suitable for printing  I have read and agreed to abide by the rules of the competition (please tick) on an inkjet or laser printer Photographer’s signature ...... ENTRY REFERENCE NO ...... yourself, from the website. Please note that we require a CUSTOMER DETAILS signature from your customer. Customer’s name ...... All professionals can enter, Customer’s email ...... with categories for MPA mem- bers and non-members. Make Customer’s postcode ...... Customer’s telephone number/s ...... the most of publicity oppor-  I confirm that the attached image was taken by the above named photographer on the above referenced date, I consent to tunities: the image being entered into the awards as per the conditions of entry and rules below, and in particular in so far as they relate

• Release selected great to the use of entries for publicity purposes. I am over 18 years of age. Customer’s Signature ...... pictures to your local media and tell them these have been HOW TO ENTER Please submit your DIGITAL FILE entry first. The first stage of judging will be digital. When you upload your digital entries, you will be chosen to enter in the prestig- given a reference number for each one. It is very important that you keep a record of these reference numbers as you may be asked ious MPA/Olympus awards. to submit a print for the next judging stage. If you are asked to submit a print, it means you have reached the second stage of judging. You must download and print out the • If you are selected as a entry form (also printed in Master Photography magazine), complete and sign this form, enter the reference number and attach the completed form to your print, which should be sent by the date you are advised, to MPA (address below). finalist for the first or second TERMS AND CONDITIONS round, publicise that too. 1: Only photographs which have been taken by professional photographers between 31 August 2013 and 31 August 2014 are eligible for entry to the competition. 2: Entries must be professionally taken in colour or black and white. There is no limit to the number of • If you are one of the two entries per photographer. Image size minimum 5 x 4” (13 x 10cm) maximum 8 x 12” (20 x 30cm). Copyright therein must be vested in top winners in October – go the entrant or the professional photographer signing this form. 3: All entries MUST have an attached official entry form, which bears the name, address and signature of both the professional photographer and the customer. If the photographer is an employee, the national with the news! photographer’s consent must be obtained in writing and signed. All entries will be deemed to be submitted with the full approval of the proprietor(s) of the business employing the photographer. The allocation of the prize is to be made direct to the winning consumer. There are two ‘rounds’ Responsibility cannot be accepted for entries lost, damaged or delayed in transit. Proof of posting will not be accepted as proof of delivery. The promotors’ record of entry shall be the definitive record. 4: Images produced on workshops and/or training seminars (as a judged and closing dates for delegate) are not permitted for entry into the Awards. 5: Closing dates for entries, 6 June 2014 & 31 August 2014. Judging takes place July 2014 and September 2014. Finalists will benotified asap after judging. A list of finalists will be available on the Awards website. entry are: Winners will be announced at the MPA Awards Dinner 2014. 6: Entries will not be returned. 7: Entry is open to residents of the United Round One – closed Kingdom and Republic of Ireland aged over 18, except for employees of Olympus, the MPA, their advertising agencies, their families, and anyone directly connected with the competition. 8: The judges’ decision will be final and no correspondence will be entered into. Round Two 31/8/2014 9: The MPA reserves the right to reproduce for advertising and/or publicity purposes, and without payment, any of the entries (cropped if necessary) and may or may not publish the names, locales of the finalists and winners. All entries and details will be shared with the Two winners will enjoy a sponsor Olympus (UK) Ltd for further promotion. Entrants and consumers hereby agree to such use of digital files, and above required details for such purposes. Your payment of £2.00 must be made upon entry with each entered image. The promoter reserves the right night to remember in October to amend these terms and conditions. Any amendments will be published on the website. Promoters and entry address: The Master Photographers Association, Jubilee House, 1 Chancery Lane, Darlington DL1 5QP. at the Master Photography Please attach entry form to your prints and send to the Master Photographers Association at the above address. It is advised that you Awards 2014/15 – a headlin- send prints by signed for delivery.

MASTER PHOTOGRAPHY JULY/AUGUST • 61 REGIONAL EVENTS LONDON & ESSEX CENTRAL REGION Presidential Visit – When from the BS we so often hear. The annual Central Region The awards were once again you get an idea in your head No one wanted to leave Print Competition was a kindly sponsored by Cliik and you plan through that at the end, but it had been a huge success with several Insurance and Steve Beveridge idea for 3 months, and the long day for John and he just hundred entries from across was on-hand to support the idea ends up better than you needed a whisky and then to the area for Stuart Bebb to event and present the Photog- had planned, it makes all the collapse. critique and judge. Stuart, a rapher of the Year award. sleepless nights worthwhile. If you get the chance to world-renowned wedding and A huge thank you goes out This was the case of a see and listen to our President portrait photographer, took to everyone who attended, to Presidential visit of John Par- over the coming months I the time to give feedback on the committee for working ris FMPA down south. The urge you not to miss him. many of the entries as well so hard to make it a success London & Essex region joined – Ray Lowe as to judge and present the and, of course, to Stuart for forces with the Central region Chairman L&E region awards. spending the day judging and and put on the first ever joint As always, it was a lively critiquing so many images! meeting at Brentwood, Essex. July 16th 2014 – BBQ Social event with entries across Results: With over 50 people in at- night, Thundersley, Benfleet. all categories including a Wedding Photographer of tendance and a vibrant trade special ‘Colin Clark Award’ in the Year: Xpressions Studio show it made for a full and September 17th 2014 – Full memory of Colin who sadly Colin Clark Award: David packed day. Day Workshop with Gordon passed away last year. Colin Calvert John who drove down McGowan FMPA. was a hugely talented and Overall Photographer of from Scotland that morning The Scottish Master of popular photographer in the the Year (based on accumu- for over 6 hours was bright as Wedding Photography will region (he was chair of the lated points across all catego- a button and went straight in be passing on some of his committee for several years). ries): Xpressions Studio front of the group. He started incredible skills. This award was presented for with an excellent AV pres- the judge’s personal favourite Contact Paul Wilkinson FMPA on entation of his never before October 15th 2014 – Damian image and we were honoured 01844 291 000 or email paul@ seen Travel and Documentary Culhane, ‘Removing the in- to have Jane, Colin’s wife, paulwilkinsonphotography.co.uk images to powerful music. It terference – how to upgrade there to personally present it. was worth turning up for that your brain's software!’ alone. We welcome Damian back. Left: John from Xpressions The day progressed with Be prepared to all be involved Studio receiving his Wedding a several portrait AVs and in this interactive lively session. Photographer of the Year explanations of how he award from Stuart Bebb. composed and lit many of his November 19th 2014 – Mark stunning images, his unique Ashworth. portable hand held light went Increasing average sales, down a storm with the audi- instant viewing and the ence, the lighting it created business of studio portrait was brilliant for portraits and photography. Right: David weddings. Calvert The break for dinner was December 3rd 2014 – Christ- receiving his just a huge hub of network- mas Meal. Colin Clark ing and meeting up with old Award from friends, the atmosphere was Contact: Paul Cudmore: Jane Clark. electric. tel 01206 230027 or email: The evening session was [email protected] all about John’s powerful wedding images, the AV left NORTH WEST everyone in awe of such stun- Left: John from ning work, leaving no one to For information on future Xpressions Studio wonder why he is regarded events in the NW Region and receiving his as one of the best Fellows in to receive updates: Photographer of the the UK. There were questions Call David Thexton on 01229 Year award from fired at John all day which he 835 035, email smile@tjphoto. Stuart Bebb and answered from the heart hon- co.uk; or Ian Stewart Steve Beveridge of estly, which makes a change [email protected] Cliik Insurance.

62 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 NORTHERN REGION July 21st 2014 – All Day Seminar with David Mac- Donald FMPA. King's Croft Hotel, Pontefract, 1pm through to 9.30pm. David MacDonald is one of the UK’s top studio portrait photographers. * Fellowship in Wedding Photography * 5 UK Titles in Portraiture * UK Title in Landscape and Travel * £800 average portrait value in his busy studios * £3,000 average order value on his international portrait tours * £16,000 highest ever por- trait order Come along a and learn how it’s done – David really does walk the walk. David’s training style is open and frank, he will teach you what he knows, he never Scottish Region awards – Classic Portrait winner, by John Parris holds back. AGM will be held on the Photographer and art same date, membership to be director, watch her work her informed directly. magic, from quirky concept to dramatic creation 3.00pm, WELSH REGION venue to be confirmed. August 4th 2014 – Welsh Contact Belinda Harvey at Region Annual Awards com- [email protected]. petition. To keep up to speed with the To be held at our regular Wessex region, follow: venue, The Grove Golf Club, mpawessex.wordpress.com South Cornelly, CF33 4RP. Scottish Region awards – Reportage winner, by Ian Crowe The judge is MPA President SCOTTISH REGION John Parris, who will be judging during the day, and Huge thanks to everyone Thanks also to Loxley Col- The Scottish Region winners in the evening giving an who came along to the excel- our and Calum for their gen- were: in-depth presentation on his lent John Parris seminar and erosity in providing a prize Open Winner – Margaret Soraya very varied work. the MPA Scottish Region an- and for making sure there Commercial Industrial – nual print awards at Vecchia was wine on every table. Martin Leckie October 13th 2014 – (provi- Bologna in Bridge of Allan. At the AGM Stuart Wood Reportage Wedding – Ian Crowe sional) All day seminar on It was a great, well attended and Seppi Preston stepped Cherubs – Jim Ritchie wedding photography with day with great food and lots down, so there is now a new Monochrome – Margaret Soraya Louise Sumner. of laughs along the way. committee comprising; John Classic Portrait – John Parris At Stradey Castle, Llanelli. Big congratulations to all Parris (Chairman), Sandra Animals and Pets – the winners especially Nick Parris, Neil Fordyce, Mike Lenny Smith WESSEX REGION Frost winner of MPA Scottish Ward, Martin Leckie and Under 5's – Nicholas Frost Region Portrait Photographer Alan Hutchison. We wish Classic Wedding – July 18th 2014 (Friday) – of the Year, Wedding Pho- them the very best of luck Nicholas Frost Clare Louise FMPA, CEO of tographer of the Year and and success with continuing Family – John Hendry the MPA, to give an inspira- Overall Scottish Photographer to grow and improve the MPA Contemporary Wedding – tional talk. of the Year. Scottish Region. Sandra Parris

LO CALL 0800 0845 750 photovalue.com [email protected] MASTER PHOTOGRAPHY JULY/AUGUST • 63 Scottish Region awards – Classic Wedding and Wedding Photographer of the Year, above, and Complete Portrait and Portrait Photographer of the Year, both by Nicholas Frost, which helped him gain the overall MPA Scottish Photographer of the Year title.

64 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 Contemporary Portrait – urer Keith Hathaway for his REGIONAL CONTACTS Christina Golian years of service and efforts MPA Trade Cherubs Folio – Donald Stewart on the region’s behalf. Greg CENTRAL Most Promising Contemporary Cameron Day is now acting PAUL WILKINSON FMPA Partners 6 High Street Portrait – No Winner treasurer until the next AGM. Haddenham Barrett & Coe Ltd Most Promising Classic Portrait I would also like to welcome Bucks HP17 8ER Telephone: 01844 291000 79 Thorpe Road – No Winner a new committee member [email protected] Norwich NR1 1UA Most Promisingwww.amimage.co.uk Contemporary in Alan Schofield who has EAST MIDLANDS Tel: 01603 629739 Wedding – No Entries joined the MPA and runs a DEBORAH SELWOOD AMPA www.barrettandcoe.co.uk Most Promising Classic Wedding successful studio in North Gecko Studios Photography Limited email: [email protected] The Old Lace Mill – No Winner Devon. 112 Station Road Colorworld Ltd _imaging Fashion Glamour and Bridal Linda Thompson our Ilkeston Units 2-3 Stewartfield industrial estate Derbyshire DE7 5LL PO Box 2 Portrait – Jason Golian secretary is collecting all our Telephone: 0115 944 7727 Norham Road CompleteEdinburgh Portrait – EH6 5RQtrophies so if you are in pos- Mobile: 07870 262296 [email protected] North Shields NE29 0NX Nicholas Frost session of one please contact Tel: 0191 2596926 Complete Wedding – Linda on 01752 257151 and GREAT WESTERN – enquire to Head Office t:0131 553 3548 www.colorworld.co.uk Nicholas Frost arrange its return. This year’s LONDON & ESSEX Portrait Photographer of the Year print comps will have on-line RAYMOND R LOWE Hon FMPA Graphistudio SPA – Nicholas Frost heats followed by a live judg- 123 Crossbrook Street We offer a full range of lab services for digital and film Cheshunt Via Monte Raut 1 Wedding Photographer of the ing final. We are currently Hertfordshire EN8 8LY 33090 Arba (PM) Year – Nicholas Frost working on a revised program Telephone: 01992 636152 [email protected] Italy Overall MPA Scotland Photogra- of events to reflect these www.graphistudio.com pher of the Year – Nicholas Frost changes and hope to give NORTHERN REGION • Coffee table/story books STEVEN RAMSDEN LMPA details soon. The commit- 10 Gillingwood Road Loxley Colour • Canvas prints tee intends to organise a day Clifton Moor SOUTH WEST York 1 Drum Mains Park of photography for fun this • E6, B&W, C41 processing North Yorkshire YO30 4ST Orchardton Woods At our last committee meet- summer to reflect the good Telephone: 01904 479063 [email protected] Cumbernauld ing it was relocate the venues weather and a theme of ‘The • Finishing services on MDF, PVC, foam board etc Lanarkshire G68 9LD further north on the M5 to Hollywood Years’ re-creating NORTH WEST DAVID THEXTON LMPA Tel: 0845 519 5000 reflect the changing demo- those classic portraits of the T&J Photographic www.loxleycolour.com graphic of the region offering 30s and 40s. 111 Ramsden Street Barrow in Furness a home and activity for those We are currently checking Cumbria LA14 2BW One Vision Imaging in North Somerset, BaNES, out venues such as, ‘An old Telephone: 01229 835 035 10% discount [email protected] Herald Way and West Wilts areas. railway station’, ‘A pier and Binley, Coventry CV3 1BB for MPA members I would like to publicly seaside’ or ‘A derelict man- SCOTLAND Tel: 01203 440404 thank our retiring treas- sion’. – Phil Flowers SEPPI PRESTON LMPA 13 Alloa Road www.onevisionimaging.com Causeway Head Stirlingshire FK9 5LH Telephone: 01786 475007 PhotoShield [email protected] Focus on RiskAlliance Ins. Brokers Ltd SOUTH EAST – enquire to Head Office 2 Aire Valley Business Park Insurance SOUTH WEST Wagon Lane, Bingley BD16 1WA PHIL FLOWERS LMPA Tel: 0845 180 6666 12 Sevenacres Somerton www.photoshield.co.uk Somerset TA11 6HF Atech is the UK’s leading supplier of photo-book Telephone: 01458 273 144 [email protected] Photovalue.com manufacturing systems, and national sales and 13 Crag Crescent service agent for Chromira photo printers. WALES COLLIN DAVIES LMPA Clondalkin Industrial Estate Insurance Endorsed by the MPA High Society Photography Dublin 22 Atech offers its customers a 24 hour, 7 day a week Discounts available to MPA Members Caecarrig House Republic of Ireland after sales service, together with service contracts 15 Caecarrig Road to cover its whole range of photographic, digital Towergate Camerasure looks after the insurance needs of more professional Pontarddulais Tel: +353 1 457 0244 printing equipment and finishing machines. All photographers than any other broker in the UK. We pride ourselves on providing a West Glamorgan SA4 8PB UK: 0845 0800 750 personal service to tailor the right insurance package to meet our clients' needs, from Telephone: 01792 883274 spare parts and consumables – such as laminates, newly qualified professionals to established studios. [email protected] www.photovalue.com inks, paper, films and slide mounts – are carried in As a part of the Towergate Group, the largest independent insurance intermediary in stock for same or next day delivery. Europe, we have the market strength to deliver highly competitive premiums. WESSEX Specialist covers for photographers include: ANTHONY VON RORETZ LMPA Towergate Camerasure • All risks including Accidental Damage and Theft 22/24 Trinity Street Funtley Court We keep the photo labs YOU use for your vital • Public Liability Salisbury orders up and running to meet your deadlines • Employers Liability Wiltshire SP1 2BD Funtley Hill without compromising quality. • Professional Indemnity Telephone: 01722 422224 Fareham • Shoot / Production insurance [email protected] PI from £60, and up to a 40% discount on other covers available to MPA Members. Hampshire PO16 7UY Contact us to find your nearest lab offering For a free no obligation quote, contact us on WEST MIDLANDS Tel: 0870 4115 5511 DEBORAH SELWOOD AMPA Chromira prints or bound photo books and www.towergatecamerasure.co.uk albums, or find out more about our products and Gecko Studios Photography Limited The Old Lace Mill services. Tel: 0870 411 5511 112 Station Road Email: [email protected] Ilkeston The Print Foundry Ltd Call 01707 373738 or email Towergate Camerasure products are underwritten by one of the UK's largest insurers Norwich Union Derbyshire DE7 5LL Croydon House Telephone: 0115 944 7727 [email protected] • www.atech.co.uk Mobile: 07870 262296 1 Peall Road [email protected] Croydon CR0 3EX

ATECH LTD Towergate Camerasure is a trading name of Towergate Underwriting Group Limited. Tel: 020 3362 4140 15 Little Mundells • Welwyn Garden City • Herts AL7 1EW 31 Authorised and regulated by the Financial Conduct Authority Calls may be recorded for training purposes www.theprintfoundry.co.uk

MASTER PHOTOGRAPHY JULY/AUGUST • 65

DavidBryce3pp.indd 31 15/7/08 10:45:43 SUBSCRIBE NOW NEVER MISS YOUR COPY www.iconpublications.com magazines for photographers

No 7 • Q2 2014 • ISSN 2050-7844 FREELANCE ƒ2PHOTOGRAPHER C m e r c r ƒt MasterMAY/JUNE 2014 • £7.95 Photography

BIG ZOOMS THREE TELE TESTS PAUL WALKER LORENTZ PET PORTRAITURE GULLACHSEN WITH JOHN DRYSDALE INTERVIEW VENICE AND THE FLOWERMAN RAJAN KAPOOR ELC PRO HD THE STORY OF CHAI ELINCHROM’S NEW GENERATION AGENT SECRETS HIPA THREE TOP SELLERS & WHO THEY USE FINALIST PORTFOLIO

PHOTOGRAPH BY JINGNA ZHANG FMPA JULY/AUGUST 2014 • £4.95 PHOTOGRAPH ƒ2 July/August BY PAUL WALKER 2014 1 265 C m e r c r ƒt

f2july2014.indd 1 23/05/2014 13:29 MPMay2014.indd 1 02/05/2014 13:26

ow can you be sure of obtaining ameracraft is our way of creating an his is of course the magazine which you your personal copy of ƒ2 Freelance affordable international publication are reading! If you are not a member of the HPhotographer? Libraries may have copies Cwithout just giving in to progress and TMPA and have picked up this magazine at (especially in colleges – if they don’t, put in making it into an app. All our printed magazines a trade show, seen it at your photo lab or trade a request as most can decide which titles to are lodged with the libraries of record in counter, or obtained it from a member you can take and ƒ2 now has a lower cost per annum). England, Scotland, Wales, Ireland and the USA. subscribe by visiting our website above. Newsagents probably won’t have any copies Even a single copy surviving a few hundred after the first day or two on sale. Figures show years will be of more value to the future than Journalists and Media – please email us that ƒ2 either sells out, or doesn’t sell at all, any volume of PDFs, apps or web pages. We [email protected] giving details of presumably depending on the demographic know that books and magazines survive intact, your media position, and your mailing address. of the branch. Some places are full of creative and readable, for centuries. We will add you to our complimentary Trade people with a fiver to spare, others are not! Part of the ethos of Cameracraft comes from and Media mailing list if you meet our criteria. You can overcome this problem by placing the idea that even if only a thousand copies Please note that we accept requests from an order with any newsagent; it doesn’t matter are printed, it’s free of all advertising and paid newspapers, magazines, webmasters, TV, and what date the magazine next comes out, they for by the subscription alone. Though articles also from bona-fide media buying agencies. will keep it for you. are included which deal with equipment and We do not normally accept requests from PR For libraries or newsagents, just specify the cover the important news from each quarter, it’s agencies or freelances. title and the ISSN which is 1754-0615. Issues almost from a retrospective viewpoint. dates are May/June, July/August, September/ Cameracraft was partly inspired by the Photographic Trade – please email October, November/December, January/ San Francisco based Camera Craft, started at [email protected] giving your February, March/April. This May/June issue went the beginning of the 20th century for a new company details and the address(es) of on sale on April 12th. This is the normal timing generation of photo enthusiasts which blurred key staff whom you would wish to receive for UK magazines, about three weeks before the the boundary between the amateur and Master Photography. MPA Trade Partners may first month of a cover date. professional. Looking back at copies, we found designate up to 10 personnel to receive the An even better way to get ƒ2 is to subscribe. the contents of even a single volume gave a magazine at their work or home addresses. You should receive your magazine on or before snapshot of the technology and art of the time. Other companies will normally be restricted the retail sale date. Subscription costs exactly Gary Friedman is our US Associate Editor on the to one copy. If you have field representatives the same as a counter purchase and we cover West Coast, and our readership is evenly split visiting photographers, we are happy to include the costs of postage. You can also find special between the UK and the world in general. each and every one of these. Colleges and offers to reduce the cost if you order more than A three-year, 12-issue bookcase binder lecturers may also apply to be added to our free one title from our website: completes Cameracraft as a publication to keep circulation list. This list is restricted in numbers www.iconpublications.com and continue to refer to for years to come. and will be reviewed frequently.

66 • MASTER PHOTOGRAPHY JULY/AUGUST 2014 MASTER PHOTOGRAPHY JULY/AUGUST • 67 © Karolina Henke Karolina ©

ON LOCATION WITH KAROLINA HENKE AND THE B1 LOCATION KIT BEST PROFESSIONAL Karolina Henke says her best images are shot in the spur of the LIGHTING SYSTEM Profoto B1 moment, capturing something unforseen, something honest. Off-Camera Flash That is why she packs the B1 Location Kit, a portable solution allowing her to shoot with precision, power and speed regardless of where her creativity leads her.

“I love the idea of a professional fl ash with TTL. Anything that makes my job easier is a good thing. It means I can focus on what really matters: the creative part.” – Karolina Henke

For more information visit www.profoto.com/uk/b1

68 • MASTER PHOTOGRAPHY JULY/AUGUST 2014

20803_F2_Profoto_Jun14_210x297mm.indd 1 21/05/2014 12:57