Jacor: Next Inline 4Th -Quarter Scatter Money Is Still Corn Ng In, but the Majori-Y of Busi- No

Home , Mitch Albom, Peter Engel, The Gregory Hines Show, Toy Biz

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Vol. 7 No. 36 THE NEWS MAGAZINE OF THE MEDIA September 29, 1997 $3.00

MARKET INDICATORS

National TV: Moving Jacor: Next inLine 4th -quarter scatter money is still corn ng in, but the majori-y of busi- No. 3 radio group seen as switching from buyer tosellerPAGE 4 ness is done. Prices remain 15-20 percent over record upfront.CD%ls. WASHINGTON Net Cable: Active Broadcasters Market is flush but has few places to spend. Alter Course Some niche rets are boosting CPN1 increas- On Digital TV es north of 20 percent. The majors are closer ABC's Padden and to 5 percent. other network execs Spot TV: Healthy rev up HDTV under Political buys are heat- pressure from D.C. ing up the Northeast. Football, basebal play- PAGE 5 off inventory is moving well. Autos, movies, TV SPORTS telecom, packace good's all brisk. Marxet ABC Seeks awaiting usual boom in Big Deals 4th -quarter toy biz. Radio: Tighter For Bowls Little inventory is avail- Nokia close on first able for mid -October, and buyers forecast big big ad package for business for Novembe- 4 top college games r/ sweepsEsincreas- ingly radio-reliert cable PAGE 6 nets compete w.t-i A half dozen high -profile broadcast in holiday SYNDICATION crush for prime ad time.

A Slowdown media moguls are out looking Magazines: Solid Automotive, bui'ding In Action for new jobs. We offer a peek at materials and luxury goods are spending Glut of new shows where, these golden -parachuted big; fashion also :s strong. One :she tar is trouble for genre PAGE 20 executives may land next. book just closed is fat- PAGE 8 test issue of tne. decade. 1 1111 3 9 >

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GET NBC.conil, INTEGRATED MEDIAWEEK September 29, 1997 http://www.mediaweek.com PAGE 3 SEP 10 1997 Laura K.Jones AT DEADLINE

Broadcaster Lee Still Fighting for License Miller Seen As Buyer for NYT Co. Magazines Lawyers for veteran broadcaster Zeb Lee of WZLS in Asheville, The New York Times Co. is about to wrap up its long -running N.C., argued before the federal court of appeals in Washington on effort to sell most of its magazine properties. "We have a primary Sept. 26 that their client should be able to keep his interim license. candidate, and we hope to make an announcement [about the buy- Biltmore Forest Consortium, whose owners include Rep. Mel Watt er] by the end of the month," Gordon Medenica, group publisher (D-N.C.), now operates the station, which has been the subject of a of the six titles on the block, including Tennis and Snow County, 10 -year ownership battle. A new provision in the federal budget bill said last week. "It's in the lawyers' hands now." Medenica would would mandate auctions for the few stations whose ownership dis- not identify the candidate, but a well -placed source at the maga- putes are still alive at the FCC. The appeals court zine group said that it is Miller Publishing. Another asked the FCC in a letter to explain how this new Times source said the asking price is well under the law would affect Lee's case. The answer was: We're once -rumored $100 million. Miller has assembled not sure. The statute says auctions are mandatory, INSIDE an eclectic group of properties in recent months, but the conference report isn't as clear. Meanwhile, acquiring Vibe, Spin and Where, a tourist guide. A North Carolina Republican senators Jesse Helms Times Co. representative declined to comment on and Lauch Faircloth have expressed concern that the the sale; phone calls to Miller went unreturned. nominee to chair the FCC, William Kennard, will be confirmed this week, before the Lee case is resolved. Sullivan Resigns UPN Post Kennard, an acquaintance of Rep. Watt, was FCC The suspense about whether Mike Sullivan, general counsel during crucial decisions in the case. UPN's president of entertainment, would stay with the network under new chairman Dean Comcast Confident Against DirecTV Valentine ended last week with Sullivan resigning. A Comcast Corp. executive said last week the com- Sullivan said he would not seek a new contract pany is confident it will not be penalized by the FCC upon the expiration next month of his current over a complaint by DirecTV last week that charges deal. He plans to start his own independent film Comcast with unfair methods of competition. company. A UPN representative declined to com- DirecTV filed the complaint over Comcast Sports - ment on who Valentine is considering for Sulli- Net, a regional sports network to launch in Philadel- van's replacement. Hollywood insiders said that phia on Oct. 1. Comcast has refused to offer the ser- NBC Productions' Tom Noonan and Dream - vice to DirecTV. Joe Waz, vp of external affairs and Works' Dan McDermott are likely candidates. public policy for Comcast, said the part of the 1992 Cable Act that forces cable operators to make their CBS Celebrates Christmas With Tiger networks available to competing distributors pertains As CBS Sports looks to grab a piece of new NFL or only to satellite -delivered services. Comcast Sport- NBA TV contracts, it is launching a premier sports sNet is delivered to area cable and wireless operators event all its own: Tiger and Friends, an all-star golf by microwave. outing pitting star swinger Tiger Woods against Ken Griffey Jr., Kevin Costner and possibly Michael Jor- Sponsors Exit ABC's 'Sacred' Drama dan. Slated to air on Christmas Day from 2-4 p.m., Following a boycott call from the Catholic League the match will be formatted so that every time Tiger for Religious and Civil Rights, five advertisers have loses a hole, the threesome playing against him gets withdrawn their ads from ABC's new drama Noth- to remove a club from his bag. Woods' rep firm, ing Sacred. According to the League, Weight IMG, Cleveland, is selling acts; sources familiar with Watchers, Isuzu, Kmart, Benckiser and DuPont asked ABC to the show said AmEx and Nike are likely to sponsor. shift their ads from the drama about a rebellious priest to other ABC programs. A Weight Watchers representative said the com- Gaylord/Westinghouse Gets IRS Nod pany wanted its ads moved in response to consumer complaints Gaylord Entertainment Co. said it received a favorable ruling about the show's controversial plots. A Kmart representative con- last week from the Internal Revenue Service on its tax-free, $1.55 firmed the retailer is moving its ads, but said they ran mistakenly billion merger with Westinghouse. The deal, expected to close in the premiere episode because of the premiere -date change; Sept. 30, gives Westinghouse control over The Nashville Network Kmart had told ABC it wished to avoid Nothing Sacred. and Country Music TV.

MEDIAWEEK (ISSN 0155-176X) is published 47 times a year. Regular issues are published weekly except the last week of July and the second and fourthweeks of August and the last two weeks of December by ASM Communications, Inc., a subsidiary of BPI Communications Inc., 1515 Broadway, New York, NY, 10036. Subscriptions are$125 one year; $215 two years. Canadian subscriptions $280 per year. All other foreign subscriptions are $280 (using air mail). Registered as a newspaper atthe British Post Office. Periodicals postage paid at New York, N.Y. and additional mailing offices. Subscriber Service (1-800) 722-6658. MEDIAWEEK, 1515 Broadway, New York, NY, 10036.Editorial: New York, (212) 536-5336; Los Angeles, (213) 525-2270; Chicago, (312) 464-8525. Sales (212) 536-6528. Classified (1-800-7-ADWEEK). POSTMASTER: Send address changes to MEDIAWEEK,P.O. Box 1976, Danbury, CT 06813-1976. Copyright, 1997 ASM Communications, Inc. PAGE 4 http://www.mediaweek.com September 29, 1997 MEDIAWEEK

MEDIA WIRE

Fox Affils Hurry to Fill 'Vicki' Void; Syndicators Rush In OnceaBuyer, Fox's abrupt announcement last week that it will cancel The Vicki Lawrence Show on Oct. 3 after a five -week run has affiliates scrambling to fill the 9-10 a.m. time slot and syndicators moving quickly to provide replacement programming. The failure of Vicki, which averaged a NowaSeller 0.9 rating/4 share, ends Fox's year -long attempt to fill the time period with its own programming; Vicki predecessor Fox Jacor seen as switching sides inmerger roulette After Breakfast, a hit on Fox's FX cable RADIO / By Claude Brodesser network, never caught on after Fox ton -based American Radio Systems (which was moved it to broadcast. aving come up short in bidding wars sold this month for $2.6 billion to CBS) and for On many Fox stations, Vicki lead -out for two major station groups in New York-based SFX (sold in August for $2.1 Home Team With Teny Bradshaw has also recent weeks, Jacor Communica- billion to Hicks, Muse's CapStar Broadcast Part- been struggling, averaging a 1.0 rating/5 tions, the country's third -largest ners unit). As the wave of consolidation touched share since its Sept. 8 premiere. radio company, may soon become a off by relaxed station -ownership regulations in Affiliates said they will likely use Hseller. Sam Zell, the Chicago real the Telecommunications Act of 1996 continues, short-term solutions to fill the Vicki slot, estate magnate who controls Covington, Ky.- the mantra has become "Get big or get out." including syndicated sitcoms or second - based Jacor, is said to be mulling a merger or With ARS and SFX gone, the list of large, run talk shows. Syndicators are expected - outright sale of the 164 -station group after fail- independent radio groups has now dwindled to to roll out several new talk shows earlier ing to convert two bids to grow the company. just a handful. Analysts last week said that it than expected. Columbia TriStar, which A highly placed source at Hicks, Muse, Tate would make sense for such companies-includ- has scheduled a fall 1998 rollout of Don- & Furst, the U.S.' second-largest radio group, ing Jacor, Ennuis Broadcasting and Cox Radio- ny & Marie, hosted by the Osmond sing- said last week that his company has had discus- to sell out now while prices are high. Jacor's stock ing duo, may move the premiere to as ear- sions with Jacor about a possible deal. "Jacor is jumped 6.4 percent last week, from 421/46 on ly as January, station sources said. ColTri- Sept. 22 to 441/4 at the Star reports that in less than a month it market's close last Friday. has sold Donny & Marie in 115 markets Cluster Clout Jacor Communications owns multiple outlets in several of the U.S.' largest radio markets: Jacor, a mixed bag of representing 75 percent U.S. coverage. Market (rank) large- and small -market MGM Domestic Television has also Stations Total Ad Revenue % Market in Millions lest.) Share lest.) stations, would make a indicated it may bring out its Meshach Los Angeles (2) 1 FM, 1 AM $28.1 5.3 goodfitwithHicks, Taylor talk show early, according to Fox Atlanta (10) 3 FM, 1 AM 43.0 22.3 Muse,analystssaid. affiliate sources. Station reps in New York Cleveland (13) 1 FM, 2 AM 13.6 17.0 Hicks has set up separate said that MGM has been scheduling sta- operating units for sta- Tampa (15) 5 FM, 2 AM 30.9 33.9 tion presentations for the project, which is tions in large and small Denver (18) 5 FM, 4 AM 50.1 44.2 in finished pilot form. MGM officials markets, and the compa- St. Louis (20) 3 FM, 1 AM were unavailable for comment. 7.5 7.9 ny is not afraid to spend Syndicators with incumbent shows Cincinnati (25) 3 FM, 2 AM 43.9 48.7 money to grow-it has also are making moves to fill Fox stations' San Diego (27) 6 FM, 4 AM 48.0 41.2 doled out close to $4 bil- morning slots. Bob Raleigh, senior vp of Source: Duncan's American Radio lion in the past three Worldvision Enterprises, said that a months alone to acquire dozen Fox affiliates have signed on for for sale," the Hicks, Muse source said. "They radio and TV properties. second runs of Worldvision's courtroom are talking to everybody." The source added "Jacor could be a perfect fit for Hicks," said strip Judge Judy in the 9-10 a.m. time slot that Dallas -based Hicks, Muse, which recentlyThom Moon, senior vp at Duncan's American since the Vicki cancellation announce- acquired SFX Broadcasting, is "very interested" Radio, a radio economics research group. ment -Michael Freeman in Jacor. Another plus for a Jacor-Hicks link is that Austin, Texas-based Clear Channel Com- there is little overlap between the two compa- Consumer Groups Ask FCC munications, the country's fifth -largest group, is nies' station rosters, so a deal would not likely also said to have interest in Jacor. encounter regulatory problems. Denver is the To Freeze Cable Rates Analysts estimated that Jacor could com- only market where there would be consider- Cable operators came under fire again mand a sale price of close to $3 billion, including able overlap; Jacor owns nine stations in the last week from a variety of consumer debt. Representatives of Jacor, Hicks and Clear market, while Hicks' Chancellor Media unit groups for raising (continued on page 6) Channel declined to comment. owns six. Jacor was an aggressive bidder both for Bos- Speculation abounded last week that Walt MEDIAWEEK September 29, 1997 http://www.mediaweek.com PAGE 5

Disney Co.'s ABC Radio might either buy-or sell out to-Jacor. Executives of the 27 -station ABC Radio declined to comment, but a high- Nets Shift GearsonHDTV level source at ABC stated flatly that a Jacor- ABC union was not in the works. Bowing to pressure from Congress, broadcasters rev up on digital In addition to its stations, many of which are clustered in large markets (see chart), Jacor also WASHINGTON /By Alicia Mundy owns lucrative radio programming services. The It's not often that a single Senate hearing In an interview last week, Padden said that he company distributes two of the highest -rated has any real impact on issues, industries or was "very frustrated" at the Sept. 17 Commerce syndicated talk radio programs in the country, politics. But a Commerce Committee hearing. The ABC president said about his Aug. The Rush Limbaugh Show and The Dr. Laura hearing earlier this month on digital TV 12 speech: "I never intended to infer or imply Schlessinger Show. Jacor earlier this year paid has altered the dynamics of the relation- that we were never going to do HDTV. It was $160 million to acquire Premiere Radio Net- ship between Congress and broadcasters, supposed to be a cheerleading speech." Padden works (distributor of Rush); more recently, the and the aftermath may be expensive for the net- added that he was attempting to emphasize the company paid $71 million for Multiverse Net- works. Broadcasting officials say that fallout possibilities posed by the new digital technology works (Di: Laura). from the hearing is forc- to "reinvigorate...these Jacor's syndicated programming would be a ing them to review their three great broadcast net- key selling point in a deal with Hicks, Muse, plans for HDTV pro- works that some people which just last week launched its own program- gramming and to pour think are dinosaurs....I ming venture, AM/FM Radio Networks. The more resources into digi- didn't expect it to be a unit will provide programming for all 344 Chan- tal TV development. controversial speech." cellor and CapStar stations and will also seek to At ABC, the immedi- At the Commerce syndicate shows to other station groups. AM/ ate result has been, as one hearing,Paddensaid FM execs would not comment on what the pro- Commerce Commit- ABC will give HDTV "a gram service's initial offerings may be, but a tee staffer put it last week, fair market test...[offer- source familiar with the operation noted that "the Preston Padden Re- ing] such HDTV pro- Jacor's Rush Limbaugh and DE Laura would covery Act of 1997." gramming asviewers immediately make the company a major pro- The sea change have come to demand." gramming force. began this summer with That statement did Among the other remaining independent reports that the networks ABC's Padden backs off previous not completely satisfy radio groups, Indianapolis -based based Emmis were losing their enthusi- "cheerleading" remarks on HDTV. McCain or Rep. Billy Broadcasting has been the subject of merger asm for HDTV. On Aug. Tauzin (R -La.), chair of speculation for more than a year. The 14 station 12, ABC TV president Padden announced that the Telecom Subcommittee. Ken Johnson, a group generates $140 million in advertising rev- there were many options for using the new dig- spokesman for Tauzin, said that the lawmaker enue per year, according to BIA Research. ital broadcast spectrum, including multicasting made clear to Padden in a private meeting that Atlanta -based Cox Radio's 48 stations bring in and paid -subscription TV. Padden's remarks the nets must produce HDTV or they will face $214 million. were followed by a more direct pronouncement high user fees for the digital spectrum. Tauzin Meanwhile, as stock prices rise and station from David Smith of Sinclair Broadcasting, who "told Padden there will be a quid pro quo. By groups continue their consolidation binge- said that his stations would pass on HDTV. appearing at the Senate panel, the congressman more than $20 billion worth of deals this Sen. John McCain (R -Ariz.), Commerce was making a strong statement," his rep said. year-advertisers should expect to see increas- chairman, called for a public hearing on HDTV Mark Buse, a spokesman for McCain, said es in radio ad rates. To media buyers' conster- as soon as the Senate came back into session this that as a result of the Commerce hearing, "the nation, radio is positioning itself for what it month. Padden and other broadcast execs came broadcasters know we will be vigilant [on perceives as a long -overdue increase in pricing. to Washington like French aristocrats in a tum- HDTV]. Members of Congress are much more The timing is right: Now largely unfettered by brel to the guillotine. They kept their heads, but aware of the broadcasters and the spectrum government ownership regulations, the radio left town with their tails between their legs. issue. The situation has changed." industry's fewer, more powerful owners have What happened? According to a veteran Padden noted in the interview that ABC is less competition for radio ad dollars. Consoli- staffer on the House Telecommunications Sub- planning to broadcast the Oscars next spring in a dated groups can pitch advertisers more effi- committee, the broadcasters "forgot a Washing- special digital format. "And we are launching cient buys and provide far larger areas of cov- ton rule: You can fool Congress a lot of the time, HDTV programming next fall," he added. erage, at a time when advertisers' broadcast but don't brag about it out loud." Officials with other broadcast nets confirmed television dollars are buying fewer eyeballs due Earlier this year, McCain opposed givingthat as a result of the Commerce hearing, they to falling ratings. broadcasters the digital spectrum for free, spec- are accelerating HDTV development to show Much has been made of the efficiencies to be ulating that they would use it for profitable mul- good faith to Congress. "There's a certain amount gained from consolidation, but the chief finan- ticasting instead of developing high -definition of chaos," a CBS exec said last week. "We know cial officer of one radio group sounded a note of pictures and transmission systems as first we must act much more quickly than planned." caution. "Radio should not be hanging its hat on promised. McCain was fighting a losing battle. Taking a swipe at Padden's August remarks, the digital technology and clustering," the executive But through his somewhat impolitic Aug. 12 CBS exec added: "We were all going to develop said. "Soon radio will have the weight of a TV remarks on the broadcasters' apparent retreat on HDTV eventually. But I wish ABC would let us station or a newspaper, and the money's got to HDTV, Padden became an unwitting ally to know the next time they're going to put us on the come from the top line-from advertising." McCain's cause. spot." PAGE 6 http://www.mediaweek.com September 29, 1997 MEDIAWFFK

MEDIA WIRE ABC CloseonBig Bowl Deal their rates far faster than inflation or common sense would allow. The Con- $40Mil pact with Nokia would be first fornew college football series sumers Union and the Consumer Federa- TVSPORTS / By Langdon Brockinton tion of America last week petitioned the Federal Communications Commission to ABC and Nokia, the Finland -based ABC also is said to be in talks for Champi- impose a one-year freeze on cable rates, telecommunications company, areonship Series sponsorships with FedEx and arguing that such a move would save con- closing in on the first major sponsor- Frito-Lay (Tostitos), the current title sponsors sumers some $1 billion, according to ship deal for the network's new Col- of the Orange and Fiesta Bowls, respectively. their estimates. The groups also said that lege Football Championship Series, The present deals that FedEx, Frito-Lay and cable prices for consumers have risen which will kick off in January 1999. Nokia have with their respective bowls expire faster since 1992, when rate controls With the deal, said to be worth $40 millionover with the January 1998 games. ABC, which has were imposed by congressional mandate. four years, Nokia would retain its titlesponsor- taken over sales of the title sponsorships from Although the FCC is not expected to ship of the Sugar Bowl. the individual bowls, is giving the incumbents take action, the cable industry's main Nokia also would get commercial time on first crack at renewing their entitlements via lobbying arm nevertheless issued a state- ABC's broadcasts of the three other major major Series -wide deals. ment last week on the cable industry's games in the Championship Series-the Rose, Although the Rose will continue as the only behalf, saying: "Consumers now have Orange and Fiesta Bowls-as well as timeon one of the four bowls without a title sponsor, real choices in multichannel video pro- some of the network's other sports and non- ABC's contract allows the network to pursue a viders. If consumers are unhappy with sports programming, sources said. In addition, presenting sponsor. Because of the Rose's pres- cable, they have choices today." The Nokia would receive spots on several other ABC tige, the price for a presenting label is likely to National Cable Television Association and ESPN bowl -game telecasts. be higher than the $10 million per year Nokia is statement also pointed out that cable ABC has exclusive rights to college football's expected to pay for its Sugar Bowl entitlement. subscribers have continued to grow, top four bowl games each January from 1999 In addition to talking to the current title from 63.4 million in May 1996 to more through 2002-a package the network has sponsors of the major bowls, ABC is also pitch- than 65 million today. -Michael Burgi dubbed the College Football Championship ing four-year Championship Series packages toa Series. A national championship game between number of other major advertisers, including MPA, ASME Issue Guidelines the top two -ranked teams will be rotated each General Motors, Ford, Chrysler and Nike. So year among the Rose, Sugar, Orange and Fiesta. Against 'Prior Review' far, no deals have been struck. The Magazine Publishers of America and the American Society of Magazine Editors last week issued for the first time a joint statement regarding the NBC Musters Monday practice of giving advertisers "prior review" of editorial content. The one- New "She -TV" sitcom lineup leadsstrong first week for network paragraph statement includes specific guidelines and in part reads: "Maga- TV PROGRAMMING /By Richard Katz zines should not submit table of con- The first full week of the new TV sea- knock off Cybill, that's a major upset," said Paul tents, text or photos from upcoming son signaled few changes in the sta- Schulman, president of media -buying firm Paul issues to advertisers." tus quo. NBC came out on top, as Schulman Co. "NBC got off to a much stronger The editors' group issued a similar usual. Fox got off to a good start. Monday night than anyone expected." statement on its own several months ago, And while CBS and ABC had some NBC's Thursday -lineup premiere-which following a major Wall Street Journal encouraging premieres, the two net- included the mega -hyped live episode of ER- article that noted that companies includ- works still showed weakness in many spots. scored huge numbers for the No. 1 network. ing Chrysler Corp. require advance noti- One of the week's biggest surprises was the ER attracted a 28.5 rating/45 share, Seinfeld hit fication of the specific editorial content premiere of NBC's "She -TV" Monday sitcom a 24.6/37 and new series Veronica's Closet of magazines in which their ads are to lineup, which defeated CBS' scored a 23.3/35. run. Chrysler has said it will conform to veteran comedy slate. Buy- NBC also won Tuesday the guidelines. ers had forecast doom for night and finished second on "ASME's statement wasn't prescrip- NBC's female -skewed Mon- Wednesday. But buyers pre- tive," said MPA president Donald Kum- day block, but, led by Caro- dicted that the network's new merfeld. "I felt we should clearly say, line in the City's trouncing of Built to Last (Wednesday, 8:30 `This is the line you shouldn't cross.' But CBS' Cybill at 9 p.m., NBC p.m.) will likely be the first we don't think this is revolutionary. This edged CBS on the night with show to bite the dust this sea- is just restating our position. Publishers a 10.6 rating/16 share to son. The series drew a dismal are as concerned as editors about editor- CBS' 10.1/16, according toEndangered species? ABC's 5.6/9 in its premiere. "Built to ial integrity." (continued on page 8) Nielsen Media Research. Timecop (starring T.W. King, Last isn't," Schulman quipped. "When Carolinecan center) had a weak premiere. 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MEDIA WIRE CBS' new Friday kid -oriented lineup of Family Fox last week built on impressive earlier pre- Matters, Meego, The Gregory Hines Show and mieres of Party of Five,AllyMcBeal and Melrose Step by Step, beaten soundly by ABC's youth- Place. The fourth network also scored a winning Separately, the MPA is finalizing its skewed "TGIF" lineup, with all four CBSdebut from The Visitor on Sept. 19; the show official response to last month's Food entries finishing fourth in their time periods. (which earned a 7.9/16 in households) won first and Drug Administration ruling that ABC's new Monday Night Football lead-in, place in adults 18-34, 18-49 and 25-54. prescription drug companies can adver- Timecop, also may be marked for death after On Wednesday night, ABC's critically ac- tise their products on television. The finishing fourth in its time slot. Bill Croasdale, claimed Dharma & Greg premiered with a MPA must file its response by Oct. 14. president of national broadcast for Western strong 11.5/18 in households and won its 8:30- Kummerfeld declined to outline the International Media, said that ABC could 9 p.m. time slot in the all-important 18-49 cat- response, but he did give an idea of what replace Timecop with an hour of ESPN'segory. CBS handily won the night in house- may be included. "The required brief sum- SportsCenter, a more compatible lead-in to holds with its three-hour CMA Awards, which maries [for TV drug ads] are neither brief football. "It would be a heck of a lot cheaper," achieved a 13.3/21. Although Fox was down 15 nor summaries," said Kummerfeld. "There Croasdale noted. percent in 18-49 ratings on Wednesday com- is an issue of consumer protection." CBS fared well on Monday with the pre- pared to the previous week (when it competed The president said that the MPA will miere of Steven Bochco's cop drama Brooklyn against reruns), Beverly Hills, 90210 (6.0/17) not go so far as to try to persuade the South, which scored a 12.2/20 despite compet- and Party of Five (5.9/14) were way ahead of FDA to reinstate its ban on TV drug ing with football. their performances last season. commercials. "We have to compete for that advertising on the merits of our medium," Kummerfeld said. "We're not asking for preferred status." The MPA has coordinated several Slow Going for ActionShows meetings with publishers concerned about the new FDA policy, said Kum- Glut of product and tight time periodsare bruising the genre merfeld. The MPA chief said that it is too early to tell how much prescription SYNDICATION/ By Michael Freeman drug advertising revenue magazines Despite sagging ratings in the genre, have managed to earn ratings in the 3s. Reps, could lose to television. -Jeff Gremillion more than a dozen new action - however, attribute the strong starts largely to the adventure series will have their pre- strength of the syndicators' own station groups. News Corp. Taps Disney mieres in syndication this month The strength of station lineups and lead-in and next. Station reps say that the To Run Magazines and Books programming are keys to survival for distribu- latest crop of action shows doing bat- tors of action hours. "There will be some shake- Rupert Murdoch's News Corp. last week tle for viewers is likely to experience a shakeout. out by virtue of who holds what real estate in combined its U.S. magazine division, With time periods tightening, stations are be- some markets," said Steve Mulerrig, senior vp online properties and HarperCollins coming less willing to settle for the under -3 and general sales manager for Tribune. "It all book publishing company into a new Nielsen ratings that the majority of action hours comes down to the haves and have-nots." unit, the News America Publishing earn these days, down from 8s Independent distributors of Group. Anthea Disney was named chair- and lOs just a few years ago. action hours that do not own sta- man and CEO of the group. The maga- The action genre continues to tions are likely to find it much zine division includes TV Guide and the churn out a host of new offerings harder to generate viewer sam- political journal The Weekly Standard. each season -14 new shows are pling of their new shows. Poly- Since joining New Corp. seven years joining 10 returning series in syn- Gram Television, a startup, saw ago, Disney has overseen almost all of dication this fall. That glut also its syndication revival of the for- the individual properties that make up must compete this season against mer CBS drama Due South earn News America. She has served as TV two new off -network hits from an average 2.4/6 in its first week Guide editor, online editor and, most Twentieth Television, The X -Files on the air. The show has clear- recently, HarperCollins president and and NYPD Blue. ances primarily on CBS affiliates CEO. "With X -Files, NYPD Blue and smaller independent stations. Said Murdoch: "I cannot emphasize and Walker, Texas Ranger [Co- New "branded" action series enough her creative side along with her lumbia TriStar] getting doubleMatt McColm, star of premiering over the next few breadth of management experience, runs on [some] stations, that's a Tribune's Nightman weeks-including Honey, 1 coupled with her in -the -trenches under- loss of six hours" in available Shrunk the Kids (Buena Vista), standing of the company's publishing time periods, noted Bill Carroll, vp and directorPolice Academy (Warner Bros.), Fame L.A. businesses." of programming for Katz Television Group. If (MGM) and Conan the Adventurer (Western Prior to joining News Corp., Disney the off -net entries catch on with viewers, asInternational)-may get decent sampling even served as editor of Wenner Media's Us expected, it will spell more trouble for low -rated on weak station lineups, reps say. But several and Conde Nast's Self and as deputy action hours, Carroll said. untested new franchises are likely to have a managing editor of New York's Daily Among shows that have premiered so far, tougher time, including: Ghost Stories (All Amer- News. -Jeff Gremillion Tribune Entertainment's Nightman and Eye- ican), Wild Things (Paramount), Soldier of For- mark Entertainment's Pensacola: Wings of Gold tune (Rysher) and Sushi TV (Summit Media).

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holders, who have been lukewarm to the results of Seagram's entertainment holdings. USA Aims Much Higher According to industry estimates, USA generates some $170 million in cash flow on rev- More original programming seen as one way to hike revenue enue of nearly $600 million (of which close CABLE TV /By Michael Burgi to $400 million is ad revenue). sales department, led by executive vp John On the programming side, Rod Perth, SA Networks, long one of the best Silvestri, has historically pushed CPMs as farpresident of USA programming, said it will bargains in town for agency media as it can go with the demographics USAtake a bit of time to go through Universal's buyers, will ramp up the price of offers. film and TV vaults to see what works for its advertising time over the next "They get a fair amount of grief that theyUSA. "I still have to figure out the combi- few years, thanks to the benefits- don't necessarily deserve," said Stu Shlossman,nation to the vaults," said Perth. "But by no 111and pressures-of a single senior vp/director ofmeans does this restrict us" from working corporate owner: Seagram Co. national broadcast atwith other producers. USA has room toimproveits DDB Needham. One thing is clear: Paramount, the Via- advertising revenue stream, said Frank "They're essentiallycom -owned studio, will still have a relation- Biondi, chairman/CEO of Universal an independent, much ship with USA. JAG, a Paramount show Studios, which is owned by Seagram like [TNT and TBS],currently on CBS, will provide the first and will oversee USAs holdings. Bion- so they're selling ton-example of that new relationship when it di believes the revenue stream can be nage. And tonnagebegins reruns on USA. fattened with a more aggressive origi- means it's got to be an In return for giving Paramount an after - nal program strategy. efficient buy. If USAmarket on USA for its programming, Via - "We're going to push them to get sells too high, we sim- corn signed a noncompete clause that pre- their pricing up," explained Biondi. ply won't buy it." vents it from launching a competing service "USA is doing well, but not as well as Much of the pres-to the Sci-Fi Channel. The network, which the industry average. If we can get it sure to strengthenhas been on a distribution and ratings tear up to the industry average, it's certainly an Kay Koplovitz revenue comes fromfor the past year, now counts 43 million

improvement." remains at helm. some Seagram share-subscribers. After more than a year of corporate bick- ering in and out of court, Seagram and Via - corn finally agreed last week to a deal in which Seagram will pay Viacom $1.7 billion in cash for Viacom's 50 percent stake in TO REACH THE TOP USA and sibling network Sci-Fi Channel. Just how Biondi persuades USAs management to improve-itis expected to THIS IS THE BEST remain stable for now under the watch of USAs founder and CEO Kay Koplovitz- STRATEGY. remains to be figured out. Biondi said it's What better way to reach the top than by using a magazine that's already there? conceivable that Universal's TV production Strategy & Business, proud winner of the 1996 Folio: Editorial Excellence Award for arm will place a network -quality show on Business/Finance publications. Regularly read by the most powerful and influential decision -makers USA before long. "The economics of USA aren't quite there yet," Biondi added. "We in business today- 43,000 global leaders, savvy executives with the top titles at 11,000 of the could do it for about an hour or two a week, world's largest corporations. So if you want to reach the top, call (212) 551-6673. Today. but definitely not 15 or 20 hours." Biondi recalled how MTV Networks in Audit Bureau the early '90s increased its CPMs in the mar- of Circulations Member ket by producing more original programming. That model, though not completely (i'\)\1iD \\`\(;) analogous, can and will be applied at USA, which includes the more niche -oriented Sci- Fi Channel. Though its household ratings are consis- tently among the top three cable networks, USAs CPMs for most dayparts are nowhere Management near the top. The network demos are heavy StrategicSales Issue in adults and women 25-54, which are readi- A Boardroom ly available elsewhere on cable. That sce- nario has made the 72 million-subscriber network an inexpensive buy for agencies Shareholder Returns looking for mass reach in cable. USA's ad " nrw-Term Whitman 0 1997 by the Conde Nast Publications Inc. NO ONE ACCENTS WOMEN'S LIVES LIKE WE DO. PAGE 12 http://www.mediaweek.com September 29, 1997 MEDIAWEEK

lem he will have to overcome." Weak programming budgets at UPN have Cures Seen Amid UPN's Ills led to negative reviews, buyers said. "Hitz and Head Over Heels are not very strong shows; Buyers point to bigger production budgets, broader audience they're not funny," said Schulman. Spending more money on the promotions NETWORK TV /By Richard Katz side might also help turn the weblet around, IFrom improving show budgets to ventur- tern, because people will want to air your saidGeneDeWitt,presidentofNew ing beyond an urban audience, Dean shows," said Paul Schulman, president of New York-based DeWitt Media. "Tune -in promo- Valentine has a long battle ahead,York-based media -buying company Paul tion and viewer promotion are at least as according to media buyers. However, Schulman Co. important astheprogramming,"said contrary to many industry observers Another mediabuyer,agreeingthat DeWitt. "That will drive distribution." who have criticized Valentine was a good hire Another area needing Valentine's repair UPN for hiring an executive for UPN because of his pro- is UPN's need to broaden its programming with so little experience with gramming expertise, assert- beyond a core urban viewership. "It's limit- affiliates, most buyers said ed that Valentine faces a ing," said Schulman. "Moesha is terrific, but Valentine, the just -hired chair- tough road in getting better [UPN] really has to get more signature shows man of UPN, is a good choice programming because UPN on their air to expand their appeal." because of his programming traditionally has been unable Added DeWitt, "There's nothing wrong developmentbackground. to get network -level produc- with being an ethnic network, but if you're They contend that attracting tion budgets across its entire going to be a demographic [driven] network, affiliates by putting better schedule. "The big challenge you may have trouble paying your rent." shows onthe air will be more for Valentine is getting [par- Valentine, for his part, admits as much. effective than trying to fix entcompany] Viacomto Last week, shortly after he was named to distribution deficiencies invest in terms of develop- lead UPN, he said that opportunity abounds though affiliate -sales tactics. ment," said the buyer, who for UPN to gain an audience "because there "Good programming will getValentine:Mixed reviews spoke on condition of are so many audiences out there who are you a better distribution sys- on possible success. anonymity. "That's a prob- underserved, and there was so much same- ness in what I saw." Buyers, meanwhile, have said that while UPN generally has urban appeal, male action dramas such as Star Trek Voyager only con- fuse the network's brand image in the eyes of viewers and advertisers. Also, Voyager is only a shadow of its once -glorious ratings star. "They bet the house on Star Trek Voyager and it seems to be trending down," said Aaron Cohen, senior vp/director of national broadcast and programming for The Media Edge. "How do they start a new franchise or reinvigorate the one they have?" Though archrival the WB has lower ratings and audience share than UPN, buyers said the WB has done a better job with its brand identity. "[UPN] has an image problem," said Cohen. "Compared to the WB, they really haven't established an image." His new network may need an image enhancement, but Valentine's image is stellar in the ad community. "He's a good choice," said DeWitt, echoing the opinion of most ad agency executives contacted for this story. Mediabuyers,meanwhile,expressed mixed feelings about UPN's prospects-given today's environment of extreme competition for viewers. "UPN has toddled before they walked, but in the long run they'll do FIRST KNOWN CASE OF AD MAN DELIVERING VELOX. fine," offered DeWitt. Not so, said a pessimistic Cohen. "There's no reason to have high hopes-except if you

work for UPN." MED1AWEEK September 29, 1997 http://www.mediaweek.com PAGE 13

TV SPORTS By Langdon Brockinton Elite Holiday Feat: Women s Hoops Honda's run -and -gun offense showcases powerhouses; 'Sports Illustrated' takes Spain terrain

Women's college tional efforts would have similar zine signs similar agreements with other basketball has arrangements, Saralegui said: European countries, it will have the opportu- fashioned a new "We'll see what each market nity to offer advertisers space in several over- event this season: wants and create a seas sports publications. the Honda Elite 4 suitable deal." Boasting a Saturday HolidayClassic, UndertheSI- circulationof about airing Dec. 21 on ESPN and ESPN2. Diario AS arrange- 200,000, Diario AS is Chicago-basedsportsmarketer ment,which com- owned by Grupo Prisa, Intersport Television created the event showcas- menced Sept. 13 with an article Spain'slargest media ing traditional powerhouse matchups Iowa vs. on the Women's National Bas- company. According to Vanderbilt and Connecticut vs. Stanford. Inter - ketball Association, AS pays the Saralegui, SI's presence sport, which is also selling all commercial time Time Inc. magazine a licensing in MAS will be promot- for the two telecasts, has struck a three-year title - fee for the right to run the sto- ed by Grupo Prisa part- sponsorship deal with Honda, said Charles Bess- ries. It's a six -figure deal, sources ner Canal Plus, a colos- er, the sports marketer's president. said. sal European pay TV Honda is no stranger to women's sports, hav- Furthermore, SI has the right service, and by Grupo ing sponsored for years the Broderick Cup, hon- to sell advertising in its story sec-Rebound: UConn star Prisa's own newspaper oring the Collegiate Woman Athlete of the tion. Therefore, once the maga- Nykesha Sales returns. and radio holdings. Year. As title sponsor of the Lakeland, Fla.-based Elite 4, the automaker gets eight 30 - second spots on each telecast, according to Jacqui Weber, director of special events at Inter - sport. UConn-Stanford airs at 4:30 p.m. ET on ESPN, while Iowa-Vandy tips off at 7 p.m. ET Revolution! on the Deuce. Honda executives could not be reached for comment. Meantime, another Intersport creation, the psj- #. fifth annual State Farm Women's Basketball p Xar. Suer Hall of Fame Tip -Off Classic from Champaign, J LI., will air Nov. 23 on ESPN and ESPN 2; MEDIAPASSAGE North Carolina meets Florida and Illinois faces Old Dominion (Va.) in the second game.

'Sports Illustrated' and 'Diario AS',a Advertiser 8. Newspaper hilootIng Placs daily sports newspaper in Spain, have signed a two-year, six -figure licensing deal in which

an S/ piece will run each week in MAS, the 1111.'7:177 paper's Saturday magazine. As part of the agreement, which is a component of SI's new effort to extend its brand international- ly, an SI story-a minimum of four pages and reprinted in Spanish-will run weekly MAS. Additionally, Si's logo will appear EDIA PASSAGE INTRODUCES E-VELOXT^^, throughout the piece and on the mag's table AD DELIVERY OVER THE INTERNET, THAT'S REVOLUTIONIZING THE AD BUSINESS. of contents. "Within six months, we hope to have more overseas publishers involved," said Alvaro Saralegui, SI general manager. MEDIAPASSAGE

Talks have also begun with other European INTEGRATED NEWSPAPER I ANNING, PLACEMENT & PAYMENT SERVICES publishers and meetings have been set for THE POWER OF NEWSPAPERS WITHOUT THE MESS! late October with some Latin American (800) 686-6744 x4630 www.mediapassage.com publishers. Asked whether other interna- PAGE 14 http://www.mediaweek.com September 29, 1997 MEDIAWEEK

OPINION By Jonathan Sims, VP/Research, Cabletelevision Advertising Bureau MEDIAVEEK

The Case for Cable Editor -in -Chief: Craig Reiss Editorial Director: Eric Garland

Tom Cosgrove's commentary in last week's issue of Mediaweek Editor: \\ I:, tin I Gloede (Fall TV, Sept. 22) is long on commentary but shorton facts. Executive Editor: Brian Moran Managing Editor: Dwight Cunningham Here's a point -by -point response to Mr. Cosgrove's remarks: Executive Features Editor. Stanley Mieses Departments Editor/Copy Chief: Anne Torpey-Kemph Deputy Features Editor: Adam Shell "CAB [gives the] impression that TV viewers would rather makea dental Washington Bureau Chief: Alicia Mundy Editor-at-targe : Betsy Sharkey appointment than an appointment to watch broadcast programming." Senior Editors: Michael Burgi, Michael Freeman, Richard Katz Reporters: Claude Brodesser, Valerie Burgher, That's not exactly how we've put it in the past,"basic -tier cable" is simply a compilation of all Jeff Gremillion but cable has certainly taken quite a bite out ofcable "networks and programs" that are being 111: New Media: Editor: Catharine P. Taylor; Senior Reporter (Adweek):Laura Rich; Reporters broadcast. Over the past three seasons, 6 million (Mediaweek):Anya watched every night by the viewing public? Sacharow;(Brandweek):Bernhard Warner homes have switched from broadcast to cable. "No single cable network comes close to any Media Perm: Lewis Grossberger That's a swing of 10 prime -time share points. broadcast network in terms of average rating." Design Director: Trish Gogarty "The Big Four broadcast networks reach 9 Managing Art Director: Christine Goodsir Advertisers are just as concerned with the qual- Art Director: Allison Brown out of 10 households every week during primeity of an audience as its quantity. Cable need Photo Editors: Marla Kittler, Kim Sullivan time..." This statement is divorced from thenot apologize on either score. As for planners Assistant Photo Editor: Amy Moskowitz reality of current national TV planning andand buyers, their focus is not on individual pro- Circulation Director: Christopher Wessel Assistant Circulation Mgr: Audrey Numa buying. The vast majority of TV brands can'tgram ratings. Their primary concern is to judi- Mediaweek Online: MlesiCustomer Support Mgr: Bryan Gottlieb reach 90 percent of their target in a week, nor inciously allocate clients' money between broad- a standard four -week planning cycle. And that's Regional Sales Directors: Las Angeles: Ann Brophy: Midwest: Sherry cast and cable and among specific networks. As Hollinger. Boston: Ron Kolgraf: Category Managers: Television Linda because the typical media plan can't afford tofor rating size, should we assume broadcast is a D'Adamo. New Media Jody Siano. Pratt Jettra.. S. Vv'hitniore; Accent Maulers: EAST: Stephen T Connolly, Bryan I Lickmyer, Robert W Jones; buy the required broadcast GRPs to attain suchmere shadow of its former self, since its aver- La Angeles: Wendy Hudson; CUOMO): hasher: Harold Itzkowitz; Sala lofty levels. In any event, practically every brand Managers: Julie Azous, Wendy Brandariz, Christie Q. Manning; M. age rating is a fraction of what it once was? Morris. Kitten Sharkey: Sala Reps: Sarah Goldish Stacey Tilford; today uses a combination of broadcast and cable "The older; larger and more established basic Sales Assistants.: Michele Golden, Zalirra Walton

to optimize reach and effective (3 -plus) reach.cable networks are suffering from the same ero- Marketing Services Manager: Chris Heyen And, today, many ad agencies are focusing onsion that the CAB so eagerly ascribes to broad- Special Events Manager: . \ lesandra Scott -Hansen Promotion Art Director Jeanne Geier "recency" planning, which will place an evencast TV." This statement defies logic. How Promotion Associate: Matt Pollock greater emphasis on basic cable. Dir. of Manufacturing Operations: Jim Contessa could the cable industry add 2 million viewers Production Director: Louis Seeger "CAB conveniently ignore[sf the issue ofin prime time last season with the "larger, more Pre -Press Production Mgr: Adeline Cippoletti Production Mgr: Elise: Echevarrteta national coverage...Yet, viewerslconsumers in established" networks eroding? Assistant Production Mgr: Matthew J. Karl non -cable homes are an essential part of nearly "Cable has been effective at building fre- Pre -Press Assistant: Ed Reynolds Scanner Operators: Dock Cope, William Levine any media !marketing campaign." Cable pro-quency with the 245 -plus networks that comprise gramming is now distributed in 76 percent ofbasic cable... but no single network has delivered Deputy Editor/Business Attain: TV households, and everyone in the businessconsistently large prime -time ratings." The 245 John J. O'Connor Vice President/Executive Editor: knows that the non -cable universe (24 percent)figure is a red herring. Nielsen measures 40 ad- Andrew Jaffe is not nearly as affluent as the cable universe.supported networks, which account for about Vice President/Creative Director: Indeed, the now -defunct NTA (National Tele-85 percent of the "basic cable" audience statis- Wally Lawrence Vice President/General Manager: vision Association)-the marketing arm oftic that the author finds so "misleading." As for I .ouis Isidora broadcast network TV-uncovered a verycable as a frequency builder, the author has it Vice President/Marketing: telling statistic: Non -cable homes have a greaterbackwards. Basic Cable is inherently a reach Mary Beth Johnston propensity (than cable homes) to purchase gen- medium. According to the Nielsen Cable Activ- Senior Vice Presideat/Marketiog: Kenneth Marks eric store brands that cost less than nationally ity Report (2Q97), the reported cable nets col- Executive V.P./Group Publisher: advertised brands. Need we say more? lectively attained a 95 percent weekly cume in Michael E. Parker "CAB's main arguments center around anhomes that receive cable programming. Cable Executive V.P./Editer-in-Chiel: irrelevant and misleading summary statistic: Craig Reiss builds frequency when added to a TV plan President: basic cable." We don't know why a summaryalready saturated with broadcast. But that does- Mark A. Dacey statistic on cable viewership is "irrelevant" and n't make cable a frequency medium. Minion: John C. Thomas. Jr.; Doirmanthec. Can.: W. t amts Tudor "misleading," but we disseminate this figure to "... only broadcast television defines appoint- advertising managers across the country inment viewing." Given how the viewing public eM COMMIJNICABONS Chairmen. ( Hohb, order to assist them in their re -allocation ofhas embraced basic cable, the broadcast "ap- President fr Chiel Executive Officer: John Babcock, Jr. media funds by source of viewing. Executive Vice Presidents: Bohm J. Dowling, pointment" book has quite a few cancellations. Marna R. task. Howard Lander "There is little question that cable, as a distri- Sr Vice Presidents: Georgina Challis. Paul Curren. Mark A. Darcy. Mediaweek welcomes letters. Address correspondence Anne [Lire, Rosalee Lovett bution system, has attracted a prime -time audi- to Editor, Mediaweek, 1515 Broadway, New York, Vice Presidents: Glenn Hefferman ence. But viewers watch networks and programs, NY 10036 or fax to 212-536-6594 or e-mail to not basic -tier cable." Does the author realize that bgloede(rr mediaweek.com. Letters are subject to editing. Source: 1997 Mendelsohn Affluent Survey. V1997 Dow Jones & Company, Inc. All Rights Reserved.

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ton edia LOUISVILLE, KY.

GENERAL ASSIGNMENT TV STATIONS/CABLE TV Langdon Brockinton Claude Brodesser

LOUISVILLE/TV STATIONS and general manager of WDRB. Given the market's size (No. 50 in TV News Directors, Start Your Choppers households in the U.S.), the tendency to switch over to a live report from a chopper THE LOCALTVNEWS BATTLE IN LOUISVILLE, hour of early news at 5:30 p.m. and expandedduring a newscast is sometimes questioned, Ky., has escalated into a full-scale air war this its noon newscast to a full hour. Overall, the even by the news directors who have the year as the market's second- and third -ranked station has increased its news reports from 17whirlybirds. "A lot of this aerial footage is stations have chased top dog WHAS-TV with hours per week in January 1996 to 36.5 hoursreally a stretch," said one Louisville TV news new helicopters, additional newscasts and aper week today. WLKY has hired 25 addi-director who requested anonymity. "But blitz of on -air promotions. tional news staffers and has moved up fromthere's an attitude of 'We paid for it, we're Pulitzer Broadcasting's CBS affiliate, third to second behind A.H. Belo Corp.'sgoing to use it.- -CB WLKY-TV, ranked third in news for a WHAS-TV (an ABC affiliate) for the 5 and 6 decade, has in the past six months awakened p.m. newscasts. from its slumber with a fusillade of new In late (11 p.m.) news, WLKY gained a tie news programming and promotion. "It'sfor second with Cosmos Broadcasting'sThird -Place Cox ungodly-huge," said Tom Walthall, group WAVE, an NBC affiliate, in the May sweeps; media director at Louisville's Doe -Anderson both stations earned an average 18 share. Is Looking to Move Up While WLKY and WAVE COX BROADCAST INO IS ON II IL PROWLFOR slug it out for second place,more radio stations in Louisville. "Absolute- Louisville TV newsleaderly," said Brent Millar, general manager of WHAS has maintained a com-Cox Radio -Louisville, the No. 3 player in a fortable lead. WHAS posted amarket currently dominated by Clear Chan- commanding 32 average sharenel Communications and Jacor Broadcast- in late news last May, following ing. "We are actively pursuing other stations a 31 in February and a 35 inhere," said Millar, who declined to identify November 1996. potential acquisition targets. "Cox is very WLKY and WAVE both sent interested in developing clusters in all its their first news helicopters aloftmarkets, and we hope to grow our base in last February, joining WHAS in Louisville." the Louisville skies. "It sort of Cox's three stations generate about 9 per- Dogfight: Pulitzer's WLKY this year sent its first became 'My copter's bigger than cent of the market's total radio revenue. The copter into the air war for Louisville news viewers. your copter' for a while," said market's Louisville Slugger is Clear Channel, Jim Ensign, vp and media direc- whose seven stations control nearly 50 percent Advertising. Local media buyers claim thattor at Doe -Anderson. of the take. Jacor's six sticks hold a collective WLKY has bumped some paid ads to air WAVE sources said the station is spend- 25-30 percent share. Louisville's radio ad rev- spots promoting its new helicopter and news- ing $12,000 to $15,000 per month for its heli- enue is expected to finish this year 10-12 per- casts, issuing makegoods to advertisers. "Icopter; WLKY's monthly copter bill is saidcent ahead of the 1996 figure of $35 million, can't say that's never happened, but we do to be $15,000. analysts said. have a [set amount] of airtime set aside for Blade Communications' Fox affiliate, Clear Channel, Jacor and Cox are all ag- promotion," said Bill Stanley, WLKY gener- WDRB-TV, hires a chopper as needed for gressively courting local advertisers that have al sales manager. use on its 10 p.m. newscast, spending about not spent much money in radio in recent years. "We're battling the traditional view of us $25,000 per year. The show averages an 8.5 For Covington, Ky.-based Jacor, which entered as a stepchild and a cheap shop," said Michael rating and a 15 share. Because all the localLouisville last February with the acquisition of Sipes, WLKY news director. stations now use choppers, "there's no advan-the Regent Communications group, the ap- On June 2, WLKY launched another half tage," in the view of John Dorkin, presidentproach is to directly pitch decision -makers. An Affiliate of The New York -Imes Company

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"With a cluster of stations, we can reach LOUISVILLE/NEWSPAPERS written by local staffers, have been replaced beyond what traditionally has been radio ter- with syndicated columns. ritory," said Tom Schurr, vp/marketing man- Gannett Fine -Tunes Chain ownership of the venerated Courier- ager for Jacor's Louisville properties. Added Journal has also brought more turnover to the Schurr: "It's an education process. Many [lo- The 'Courier -Journal' paper's management ranks. In June, Gannett cal advertisers] perceive newspapers and tele- MORE THAN A DECADE AFTER GANNETTCo.tapped Bennie Ivory as executive editor and vp vision to be the big -reach medi- bought the Louisville Courier-of news, making him the paper's third top news urns and perceive radio to be a Journal from the foundingeditor in less than two years. Ivory, who was target medium. But now, radio Bingham family, the newspapertransferred from Gannett's Wilmington, Del., is both." Consolidation has and the market are still gettingproperty, The News Journal, succeeded Mark transformed the radio industry adjusted to each other. Gannett Silverman, who earlier this year left to become in the past two years, leaving has attempted to expand theeditor and publisher of Gannett's The Detroit more stations in the control of paper's reach by diversifying itsNews. In Louisville, Ivory joined a new No. 2 fewer ownership groups. local coverage and beefing upon the news side, Debbie Henley, who left The Clear Channel, like Jacor a national news, alienating someNew York Times to become managing editor of major national station group, longtime readers in the process.the Courier -Journal. also is promoting its clout to Ed Manassah, Courier -Jour- Silverman had taken over the paper's top Louisvilleadvertisersthat nal president/publisher, saidnews post from longtime editor David Hawpe now use newspapers and tele- Manassah: Diversifyingthat the paper has made "con-when Manassah created separate positions to vision more extensively thanthe C -J's readership. siderable effort to add depth tooversee news and the editorial page. Hawpe radio. Retailers, auto dealers our coverage that reflects theremains vp/editor, in charge of editorials. and banks are among the prime targets, said full community, not just white men." Manas- Through August this year, the Courier -Jour- Bob Scherer, vp/gm for Clear Channel's sah noted that the paper's readership amongnal's daily circulation was down 1 percent, to Louisville stations. Clear Channel earlier African Americans has grown significantly. 232,000, and Sunday circ was off 0.7 percent, this year created a new position, director of Some longtime readers believe that theto 318,000. The paper last year increased its sales, to package multiple -station buys for paper has slipped a bit since the arrival of Gan-weekday single -copy price from 35 to 50 cents. advertisers. nett in 1986. "There's a perception that the Manassah would not talk specific numbers. Clear Channel also is moving to develop paper doesn't have the quality it once had," said"We are up in revenue, and we are up signifi- nontraditional sources of revenue for its sta-John Yarmuth, editor of The Leo, a Louisvillecantly in volume," he said. Local media buyers tions, including Internet ad sales and adver-weekly newspaper. Critics note that Gannett orestimated the Courier -Journal's annual ad sales tising -supported toll -free information lines other wire -service stories have supplanted local in the range of $75 million to $85 million. for listeners. The phone lines supply twocoverage on the front page and that cultureManassah credited recent gains in part to an minutes of info on topics including medicinepieces, such as reviews, which formerly wereupgrade in color printing. -Jeff Gremillion and law. Scherer said that Clear Channel has made ad deals totaling more than $100,00() for its Internet and Info Line services. SCARBOROUGH MEDIA PROFILE: LOUISVILLE Among Louisville's three big players in How Louisville, Ky., adult consumers compare to those in the country'stop 50 markets radio, Cox is the only group currently using a Top 50 Louisville Louisville central sales staff for all its stations. "We sell Markets 0/0 Market % Market Index our stations as combos," noted gm Millar. (100=average) While Cox scouts possible acquisitions, MEDIA USAGE Read any daily newspaper (average issue) 58.8 56.0 95 the group has made some changes to its Read any Sunday newspaper (average issue) existing Louisville properties. Late last 68.5 69.1 101 Total radio average morning drive M -F 25.5 20.4 month, Cox changed its modern adult con- 80 Total radio average evening drive M -F 18.2 16.8 92 temporary station, WHTE-FM, into an Watched BET past 30 days 8.0 9.3 116 R&B oldies stick, WLSY-FM, targeted at Watched ESPN past 30 days 38.4 46.5 121 black listeners. "We felt that there was a Watched MTV past 30 days 23.6 21.4 91 fairly large hole in the market for doing an Watched The Weather Channel past 30 days 42.5 50.6 119 oldies -based format aimed at African Watched TNN past 30 days 25.0 35.0 140 Americans," Millar said. Cox also owns a Subscribe to any online service 16.2 10.6 66 second oldies -format station in Louisville. DEMOGRAPHICS WKRA-FM. "We want to dominate the Age 18-34 34.1 32.2 95

baby -boomer demographic -the 35 -to -54- Age 35-54 38.9 39.4 101 year -olds -and we feel we've created an Age 55+ 27.0 28.4 105 oldies franchise" with the two stations, Mil- HOME TECHNOLOGY lar said. Connected to cable 75.4 78.3 104 Two other stations in the market, Blue Connected to satellite/ microwave dish 3.7 6.5 174 Chip Broadcasting's WGZB-FM (urban con- Subscribes to basic cable TV only 37.5 32.3 86 temporary format) and WMJM-FM (adult Subscribes to basic cable TV plus pay channel 37.9 46.1 122 urban contemporary), also are aimed pri- Source: 1996 Scarborough Research -Top 50 Market Report marily at African American listeners. -LB cireacv coter to the most sought afte- reacers in the ccuntry. Now we'reoffering c sctisfying new D ning In, Dining Out section, every Wednesday. Reaching aworld of readers who wont meo7ier information on food trove' tours, -ecioes, wine, even ki:chen equipment. Do you hcwe somethinc to say to them? Call Dan Cohen, 'Senior V.A., Advertising, -J 212-556-1493.

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C,1)c Ncut flork Tim www n-itines.con PAGE 20 http://www.mediaweek.com September 29, 1997 IvIEDIAWEEK he

They are the media imlustry`s MIA. Valerie Burgher, Certainly, they're conspicuous by Michael Biirgi, Michael Freeman, their absence. But even with all the Richard Katz security of their golden parachutes, and Alicia Mundy these moguls must land somewhere

newt sometime soon. But can someone who's been showered with

millions to go away take less to

come back? We suppose it depends

on vVhors doing the offering. PAGE 21 MEDIAWEEK September 29, 1997 http://www.mediaweek.com

Edgar Bronfman President/CEO, Seagram Co. Montreal, Canada

Dear Edgar, I'm interested in running that L.A. company you bought from the Japanese, Universal, MCA or whatever you call it now. Though my old friend Frank Biondi has been doing a fine job running the company for you, just in case he goes somewhere else or you feel like splitting the company up, please keep me in mind. Aside from playing around on the Imaxboard, my highest -profile appearance lately has been on the Charlie Rose show. I'm really itching to kick some media ass again.

Your pal, Michael

Michael Fuchs The Hamptons

OBJECTIVE To be a mogul again. If Frank Biondi can run a multimedia company, so can I. Said company must be largerthan $10 billion in revenue. Money is not an issue, thanks to my former employer.

EXPERIENCE Chairman, HBO and the Warner Music Group. I controlled the single largest chunk of Time Warner revenue for TW chairman Gerald Levin, despite the protestations of Bob Daly and Terry For many years, Michael Fuc Semel. On my watch, management was streamlined to Levin's (top) was one of the most feared taste, until I got streamlined as well. and respected television executiv Before his fall from Gerald Levi I may not have started HBO, but I turned it into the one cable grace and his dismissal from Ti network everyone in Hollywood wants to do a project with, in Warner two years ago, he had ev front of or behind the cameras. And HBO has more Emmys than been considered the heir apparent any other network in town. of the Time Warner empire. After working up the ranks of HBO for SKILLS most of his career, Fuchs has ke I can schmooze a Hollywood cocktail party better than Michael Ovitz (used to), and thanks to my music group experience a low profile lately, enjoying the (though short-lived), I'm just as comfortable at a Motown get - eight -digit severance package down (as long as Danny Goldberg isn't there). received from Time Warner. AMMO& Adii, Over the years, I've cultivated an eye for talent, business and entertainment. For example, Jeff Bewkes now has my old job at HBO, and word has it he's up for a promotion at Time Warn- er. On the entertainment side, Dennis Miller oweshis current living to me. I've got a nose for the prestige projects like And the Band Played On, but my gut told me that Real Sex would have staying power. Ted Turner wishes his TNT movies were as good or as award -winning as mine were.

I'm the best damned hatchet man in the business. Gerry Levin needed to consolidate his power base and I accomplished it for him, maybe too well. PAGE 22 http://www.mediaweek.com September 29, 1997 MEDIAWEEK

Mort Zuckerman New York Daily News

Dear Mort, I'm writing to ask that you find something forme to do at the Daily News. But before you decide to go downmarket again, I urge you to consider my 27 years of experience at The New York Times, which might, as they say, "classup the joint." As you well know, although Arthur Sulzberger all but handeda position that was rightfully mine to Arthur Junior,my qualifications to run the Times were never in question.(The Boston Globe acquisition was my idea, thank youvery much.) The News could use a man like me-I'm Web -friendly, flexible and boy, do I miss the smell of printing ink in themorning.

Your chum, Lance

P.S. You don't have any kids, do you?

LANCE PRIMIS

OBJECTIVE After a charming but ultimately unsatisfying stintin the radio business,I would like to return to the world of newspapers in a position of power. Having worked for the so-called best,I am now available to the rest. Non -family -ownedopera- tions a definite plus.

7(441' ust a slip of a boy when he took an try -level job in the classtied-ad EXPERIENCE department in the '60s, Lamm Prim- The New York Times (1969-1996) (top) climbed his way up the corporate ladder of The New lbrk Began career in 1969 as an entry-level classified -ad ones, where his industrimsness rep. Moved from ad director in 1980 to vp for advertising d nose for expansion earned in 1981. By 1982 had senior vp status; named executive ong consideration as pullisher. vp and general manager in 1986. In 1988, promoted to president and general - But when Punch came to Pc.nch, manager of the Times; served as chief operating officer from Primis was lanced. He lanctd on the 1992 until 1996. board of a major radio chain, but now that chain's been merd wi CBS and his future there is uncl American Radio Systems Inc. (1997 -present) Boston, Massachusetts

Currently serving on board of directors, butnow that CBS has snatched up ARS and Mel Karmazin is on the job, this medium may not be big enough...for one of him.

SKILLS Loyalty. You show me another media mogul who's spent 27years working for the same company-and, for that matter, another major publisher who has experienced every aspect of the business he or she is in. MEDIAWEEK September 29, 1997 http://www.mediaweek.com PAGE23

Rupert Murdoch News Corp. Los Angeles, Calif.

Dear Rupert, As you know, I'm an honorable man. How about hiring me to run the Fox Network? I'd fit in very well.I know how to run a network that barely has a news organization. I'm an "independent thinker." Of course, you hired Roger Ailes to start a domestic news division, but this notion of "full, fair and balanced coverage of news events" you're advertising might need alittle extra outside help. I'm willing to adhere to the Murdoch phi- losophy.I can create a solid newsmagazine to compete with the other nets. We can call the first one "Sex, Violence and Roll the Credits." You decide; I'll report when you're ready.

Yours truly, Peter

Peter Lund New York, N.Y.

OBJECTIVE To run a domestic broadcast television network again.

EXPERIENCE Joined CBS in 1977 and worked my way up the corporate ladder, ultimately becoming head of the network in 1995. Remained Peter Lund (top) built his career up well -liked inside and outside the company despite owner from local TV stations to become, Larry Tisch doing his best to kill morale by cutting millions the president of CBS. When own of dollars from the budget. This tactic caused hundreds of Lawrence Tisch slashed costs, the employees to lose their jobs, decimating what was the most t respected news division respected news division in broadcast television. It also pped behind competitors and allowed Fox to take CBS' NFL games away, a shift that caused CBS also lost its NFL contract to many important affiliates to defect to Fox, leaving CBSwith Fox. Then Westinghouse purchased weak UHF stations in many large markets. I also remained a CBS, and rather than Lund being popular consensus builder, despite the network's slide from placed in charge, Mel Karmazin, No. 1 to No. 3. Westinghouse's largest sharehold took over Lund's TV stations and Lund promptly quit. SKILLS Although stripped of my responsibilities for running the CBS owned -and -operated TV stations, I am an excellent broadcast executive with expertise in ad sales, programming, network operations, finance and marketing. The media and analysts said that the CBS stations were not run well and did not make enough money, but they were all wet.

The real reason Westinghouse/CBS chairman Michael Jordan gave my station responsibilities to Mel Karmazin isbecause Mel owned something like 1.7 percent of the company's stock and can make things very uncomfortable for Michael if hedoesn't get his way. PAGE 24 http://www.mediaweek.com September 29, 1997 MEDIAWEEK

Barry Diller Chairman, Home Shopping Network Miami, Fla.

Dear Barry, You and I go back a long way.I was there when you wanted to create a brave new world in home shopping with QVC. Sonow you're onto another new horizon, and I've got timeon my hands. Sounds like we should be talking, right? Thinking it over,I really want to be a "software" guy, too. Just keep me in mind once you are ready to move forward. Let's do lunch in Aspen and talk it over. You're probably tired of all that damned sunshine in Miami,anyway, right?

Regards, Peter

Peter Barton The Slopes Aspen, Colorado

OBJECTIVE I want to try my own hand at developing content. I've spent years managing the good Dr. John Malone's portfolio of programming investments, and I know that John Hendricks, who founded and created the Discovery Channel, and Bob Johnson, who did the same with Black Entertainment Television, aren't In hisearly days with Tele-Commu- any smarter than I am -and look what they've done. nications Inc., Peter Barton (top) was the man to negotiate a hardball EXPERIENCE carriage deal with an ornery pro- President/CEO, Liberty Media. grammer or fi< operations at an I have overseen every aspect of John Malone's programming holdings in the cable business ailing holding. Then, in the early -the stuff he's collected over the years from offering '90s, Barton helped the Liberty up distribution on his TCI cable systems for a piece of the action. Med_a group expand its holdings When into some 90 different networks, I left earlier this year, there were about 90 networks in the bin, and Malone was thinking of bringing Liberty back into very few of them wholly owned. TCI's fold to make a few billion more. Earlier this year, he resigned from the company b start his own soft- SKILLS warelprogramming company. I know more about how a cable network operates-any type of cable network -than anyone on Earth. Give me 30 seconds witha business plan and I'll tell you the day, month andyear it turns a profit and how many subscribers it'll have. Or for that matter, if it will ever reach black ink. I could doa deal so complex even God's own lawyers couldn't figure out who ends up on the plus side (that would be me, by the way). Working for Malone taught me that, but Harvard Business School training didn't hurt.

Nobody puts on a better game face. When Malone chose Leo Hindery over me as his right-hand fix -it man, no one could have known how crushed I was. PCWorldsow has i-he lay3esi-. paid circuklafiovt oP any personal compu,i-ey ma5az_lhe ii1 -he andt Canada U S and Canadian circulation 1,000,000

300,000 -

400,000 -

2.00,000 -

PC WorldPC Muesli'sPC/Computing Windows Windows Sources

Source: Circulation numbers taken from the June 1997 ABC Publisher's Statements Paragraph 10, Geographic Analysis of Total Paid Circulation, and represent the following analyzed issues: PC World, May 1997; PC Magazine, March 4. 1997; PC/Computing, March 1997: Windows, May 1997; and Windows Sources, March 1997. Total calculated by PC World and represents combined U.S. 8 Possessions and Canadian subscription and single copy sales figures. PC AJoyld oviley-Poymed ii -s acvoss PC World delivers i-he i-he \,00kyJ, scoyivt3 tmajoy vici-oyies -1% increase 100,000 largest cafekc joyies - boAvs is het- paid 8'0,000 oveyYoki-ebase, ottAJ vIewssfat4 3yotNi-k - Net change paid circulation 4,000 - (6/30/96- 6/30/97) 1197 ABC Fas-Fax Repo+. accoydivt3 i-o i-he 40,000 -

20,000 co

0 PC World Windows PC Magazine PC/Computing Windows Sources

40,000 - PC World delivers I -he largest- booms over 30,000 - 'cafe base

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PC World leads is viewssi-aviA circnlat ionavid achieves I -he highest- peYcevti- (+13.7%) (-3.6%) (-0.2%) ihCv ease 150,000 - (-11.3%)

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An IDG Publication 0 PC World PC Magazine PC/Computing Windows Windows Cotil 1 -100 -PC WoRLD Sources PC WORLD Source: Analysis byPC Worldfrom the ABC Fas-Fax Report for the 6 -month period ending June 30, 1997. low leovm tit-v:5%re. The Magazine of Business Computing. *Total average paid circulation www.pcworld.com PAGE 26 http://www.mediaweek.com September 29, 1997 MEDIAWEEK

Ray Smith CEO, Bell Atlantic Philadelphia, Pa.

Dear Mr. Smith, I would like to encourage you to once again consider that for $10 billion or so (a mere drop in the ocean, especially since Bell Atlantic has merged with NYNEX), Bell Atlantic could buy a large MSO (such as Cablevision or Cox) and enjoy huge profits from this still largely monopolistic business.I believe I would make an ideal candidate to run such an MSO for you. Asa classy statesman of the cable industry,I have no desire to exact revenge on the lying bastards who pushed me out of the company I created with a college chum 34 years ago.

Sincerely, (Not -so -famous) Amos

Amos Hostetter Boston, Massachusetts

OBJECTIVE To find a position in thecommunications industry that would enable me to take revengeon a certain Baby Bell conglomerate that lied to me, betrayedmy faith and moved the family -orient - ed company that I createdfrom scratch from Boston to Denver.

EXPERIENCE Created a cable company in 1963 before it was fashionable (and even before there was any programming to transmit; in the early Until recently, Amos Hostetter years I continuously ran a Super -8 film of my family's vacation (top) was the respected founder and in Aruba). Built a huge MSO serving 5 million customers. chief exec of the top 5 cable operation, Continental Cablevision. The SKILLS Hostetter -led company was consid- Unlike most cable companies, Continental was unique because it ered the most forward -thinking and was not hated and despised by its customers. I helped the com- consumer -friendly of the big cable pany accomplish this by implementing innovative tactics such operators. Last year, Hostetter sold as instructing local system personnel to actually answer cus- out to U S West; however, U S tomer phone calls and show up for installation appointments on West-without consulting Hostet- the day they had been scheduled. In addition, Continental ter-decided to move the company bucked the standard industry pitfall of service outages when- (renamed MediaOne) and dump ever it rains. him, too. Hostetter was not pleased. In addition to my extensive experience gained from running Continental/MediaOne since 1963,I am skilled at corporate espi- onage. A week before I was scheduled to meet with U S West executives about my future with the company, I employed an operative to obtain a draft of a forthcoming press release to be issued from U S West's Denver HQ. It announced that I would be retiring from MediaOne as the company moved from Boston to Denver.

Also gained public relations skills just prior to leaving my last position. When I resigned from my oost as chairman of MediaOne, instead of agreeing to state to the public that I was happy about leaving the firm,I issued my own press release saying I was quitting due to "irreconcilable differ- ences" to leave no doubt that I had been double-crossed. Mark Kendall, Media directors, supervisors and planners are the masters of Media God targeting, reach and cost per thousand. Clients expect godliness Now, media gods and goddesses everywhere are discovering the unprecedented power of Target Reach-. Our revolutionary software pinpoints over 15,000 individual neighborhoods, using the circulation of more than 300 top newspapers throughout 200 markets. Now, you can precisely target just the audience YOU want to reach. Target Reach - breakthrough technology that lets you select from over 15,000 individual neighborhoods to PRECISELY target the audience YOU want to reach.

ONLY Target Reach combines these advantages: sir The impact of full -color, magazine -quality, multi -page ad inserts ,0 ...customized exclusively to showcase your brand The intelligence of database marketing , ...... Demographics / Lifestyles / Sales potential / Product usage Sophisticated targeting technology...turnkey production & distribution...all in one cost-efficient package Dramatically improved CPM through reduced media & production waste The proven ability to involve consumers and move product ...(nearly 60% of (J.5. households include newspaper ad inserts in their shopping purchase decisions every week!')

Give us a call.Based on your target audience, Target Reach will develop national media plans, customized market -by - TargetReach market, right on your desktop. In minutes. Right before your Newspaper inserts that deliver very eyes.With Target Reach you've got the power. 800-577-8371 Target Reach / 250 West Pratt Street / Baltimore, MD 21201 San Francisco Chicago Baltimore New York ' Customer focus A Division of Big Flower Press PAGE 28 http://www.mediaweek.com September29, 1997 MEDIAWEEK

Bill Gates CEO, Microsoft Corp. Redmond, Wash.

Dear Bill, I think I would make a dandy chief corporate counsel for Microsoft. As you know,I was a communications litigator for years before taking over the FCC. I know how Washington works and how to get around in its legal catacombs. And it won't hurt that my hatchet man, Bill Kennard, will be taking my place at the FCC. More importantly, you and I are on the same wave- length and share the same spectrum. And, like my very close friend and college roomie, Al Gore, we know that the information age is the future, computers are your friends and we are all Net Nerds. I look forward to helping Microsoft break the bonds of regulation with which Washington would shackle it.

Logging off, R. Hundt

REED HUNDT Washington, D.C.

OBJECTIVE I need a job. Not just any job. A special job that will allow me to smite the wicked and get in my enemies' faces without having to apologize. My enemies include the broadcasters, the TV networks, the cable industry, an assortment of international telephone conglomerates and many politicians.

EXPERIENCE Since my triumphant nomination hearings in 1993,I have been the chairman of the Federal Communications Commission and Al Before resigning as chairman of Gore's Boy. In that role I have fought for the public interest FCC, Reed Hundt (top) manag and have been the administration's Culture Czar. to bu77 TV execs over "public interest" issues such as cable TV One of my first acts was to cut the rates of cable companies rates, the effects of TV violence, across the nation, thereby helping the little people fight the sex and profanity on kids and fr big cable monopolies in their communities.(These efforts were airtime for political candidates. thwarted in 1994, but it should be noted that it took an Act singlehandedly forced the FCC of Congress to overturn my work.) change its digital -TV technical specifications to meet the computer My close relationship with the Senate and House led to the empire's needs last year by inviting passage of the monumental Telecommunications Act of 1996, Bill Gates (below) to jump into the whose purpose is to someday make television -watching safe for 6 -year -old commission's wor families and children of all ages.

Most importantly, in 1997 I saved Silicon Valley's ass by holding the entire digital TV commission hostage and insisting that they mandate TV -set standards that would meet the needs of the computer industry, and not just those of the broadcasters and average TV viewers.

SKILLS Although several of my detractors have called me an arrogant bastard,I am first and foremost a people person. My powers of persuasion have been attested to by none other than John Malone of TCI, who once said I could probably convince Mother Teresa to vote Republican. Theodore Waitt

Gateway 2000, North Sioux City, SD. 34. Married, 4 children.

Talked out of joining family cattle business. By father. Left college senicr year to start computer mail order business in farmhouse. With $10,000 start-up loan secured by grandmother's CD.

SiEverybody was heading to Silicon Valley. So I picked a cornfield."

Cofounded Gateway 2000 with partner, Mike Hammond. 1985. Direct -market PC seller and manufacturer based in South Dakota. First year revenues $100,000. Explosive growth due to low costs, fast service. Expanded overseas, 1993. Marketing coup: chose Holstein as company mascot.

It was either the family cow or the family dog. 'Bunky' lost."

1996 revenues: $5 billion.

Started reading Forbes as a student at the University of Iowa in 1984.

Forbes CAPITALIST TOOL w.forbes.corn Entrepreneur: Started world's first media buying service in 1964. Started Western International Media in 1970 - now a $4.7 billion business. Style: Works 12-14 hours a day. Sits on many boards, holds many trusteeships. Education: South Central Los Angeles' Manual Arts High School. Baseball scholarship at USC. Awards: Mediaweek's "Media Executive of the Year," 1995, and dozens of others. Personal Interests: Planted over 1million trees in South Carolina Wetland Preserve. Favorite Charity: Challengers Boys and Girls Clubs. r #3 in a series

His Thoughts on Media:

As the advertising industry continues to buzz about new technology, the art of personal service is being forgotten. All the new toys will be available to any agency or buying service willing tomake the investment. Unfortunately, most agencies don't have the vision toinitiate new forms of communication. Often they see the client as a "source of income" rather than a friend and partner in marketing. But relationships count; friends don't fire friends. And, in this service business, great service will always be more important than technology.

As the newsweekly of the media business, MEDIAWEEK follows closely the leadership ideas of key media executives. These are the people who determine the content of media, the mix of advertising media and the flow of advertising dollars. We hope this ad series sheds a little light on the immediate future of the media business and on MEDIAWEEK'S mission: to know where moneyisbeing spent on media, and why. To subscribe call 800-722-6658.

LFollow the Money PAGE 32 http://www.mediaweek.com September 29. 1997 MEDIAWEEK

MOVERS

RADIO The Media Elite William G. Thompson has been promotedtochief Edited by Anne Torpey-Kernph financial officer at Triathlon Broadcasting Co. Thomp- son previously served as Weld was aiming to take over the corporate controller for the Morris Unplugged moderate Republican wing, ad- San Diego -based, 31 -sta- ding: "It's a little like getting to tion radio group. Viewers watching CNBC's against Sen. Jesse Helms (R-N.C.) lead a church after being cruci- Hardballon Sept. 12 to win Senate confirmation as fied." Viewers then heard Mat- TV STATIONS caught a glimpse of an U.S. ambassador to Mexico. The thews, a solid Irish Catholic, bris- WBRC in Birmingham, Ala., on -camera fight that the produc- guests includedNewsweek'sHow- tle: "I didn't like that comment has named Peggy Carpen- ers and staff of Chris Matthews' ard Fineman (who sat with one bit." Morris suddenly disap- terasvicepresidentof show won't soon forget. Mat- Matthews in a Washington stu- peared from the screen as Mat- news. Carpenter had been thews, syndicated columnist and dio) and, on a feed from New thews said: "We're gonna try a news director at the Fox author of several books on Wash- York, disgraced political consul- change in the format. We're gonna 08.0 since July 1995. ington, was hosting a segment on tant Dick Morris. Asked about cut off Dick Morris on this show." William Weld's losing campaign Weld's strategy, Morris said that Matthews turned to Fineman and PRINT finished the segment. Vanity Fair has promoted What producers, technicians Leslie Picard from advertis- and folks in CNBC's control ing manager to advertising room in Fort Lee, NJ, also heard director. Picard replaces was: "You're off the show! Get NancyLandsmanBerger, him outta here. Cut his camera!" who was promoted to VF Morris frantically called associate publisher...Jon- Washington, trying to speak to athan Stone has been pro- Matthews, but was blocked. moted from national adver- While Matthews fumed, the gang tising director to associate up in Fort Lee, according to publisherat HachetteFili- sources, were chortling "Great pacchi's Boating. Stone was TV!" CNBC ended up running associate publisher for Bicy- an "abridged" version of the inci- cling prior to joining Boat- dent, possibly to avoid having the ing in 1995...Colin Rock has show rated "V" for violence. been appointed senior There is no word on whether account manager of Nation- Morris will be invited back to play al Geographic Traveler. Hardball host Matthews (I.) knocked Morris out of the box. Hardball again.-Alicia Mundy Rock was mostrecently senior account manager for Emerge magazine. Network Chiefs Spar Over Who Is Age -Appropriate PRODUCTION (though most of a recent exec continued. "I'm too old." "Yeah, atCBS I'd be too EileenO'Neillhasbeen diversity summit held in "You sure couldn'tget hired young," shot back Littlefield, promoted to marketing ollywood by the at CBS," lobbed in CBS Enter- sparking a round of high -fives manager for Tribune Enter- Directors Guild of America tainmentpresident Leslie between the two competitors and tainment Co. O'Neill, most dealt with issues of race and gen- Moonves, another panelist. lightening up the otherwise seri- recentlystationrelations der, an audience Q&A ous event. coordinator of TEC's The prompted a spirited The summit concluded Geraldo Rivera Show, will exchange aboutage. with the DGAs first Diver- be responsible for all East "The reality is there sity Awards. Said award Coast and centralregion are a lot of very young recipient John Wells, part stationrelations for TEC's executives making deci- of the creative team behind newGene Roddenberry's sions about who they want NBC's ER, which has a Earth:Final Conflict and to work with," said Warren multicultural cast and crew: NightMan series, while Littlefield, president of "I hope this is the first and maintainingherrolein NBC Entertainment. "I last time the Guildgives Geraldo. couldn't get hired todayat CBS' Moonves and NBC's Littlefield this award. I wish we didn't NBC," the 45 -year -old perpetuated an age-old rivalry. need it."-Betsy Sharkey MEDIAWEEK September 29, 1997 http://www.mediaweek.com PAGE 33

MEDIA DISH

Ultimate Reality Meets Virtual Reality at Fox Event SPOTLIGHT ON... Bob Sanitsky market was looking for," said Sanitsky, whose division has President, sold Due South in 126 mar- PolyGram Television kets representing 87 percent He's best known for U.S. coverage. packaging The Rosie Sanitsky has acquired the O'Donnell Show for TV -adaptation rights to the Warner Bros. for syndication box-office hit Total Recall for while at International Cre- a potential fall 1998 launch, ative Management, and now formed a children's pro- At the Simpsons-styled house in Las Vegas eater this morth to introduce the he's making a name for gramming unit and signed a CD-ROM tame Simpsons: Virtual Springfield, I aced on the lit Fox television PolyGram TV. In the six long -form telefilm and mini- series, were (I. to r.) Bart, Simpsons creator 1.1a1 Groenini, Lisa and Marge. months since he took the series network development reins, Bob Sanitsky has pro- deal with Francis Ford Cop- 'Gourmet' Toasts Daniel's Geed Tastes pelled the pola's Amer- PolyGram ican Zoetroepe Filmed Enter- Studios. tainment unit PolyGram into the TV TV's short- business by term plan, Sa- engineering a nitsky says, is variety of syn- to create dicated series "weekly series deals. A cou- franchises" ple weeks into and exploit ITC his new job, Entertainment's Sanitsky ac- Sanitsky: Master of 10,000 -hour quired the U.S. syndication series deals film and series At the "America's Top Tables" awards luncheon Sept. 15 a- Daniel, ranked by distribution library, which Gourmet as New York's best restaurant: to r.: James Truman, editorial rights and provided financ- PolyGram acquired in 1995. director, Conde Nast Publications; Daniel amoral, chef/owter, Daniel; and Gina ing for the relaunch of Due Sanitsky projects that Poly - Sanders publisher, Gourmet. South, the Canadian -pro- Gram will begin daily strip duced series from Alliance series franchises by 1999 or 'Time digital' Celebrates Cyber-Achievers Communications that had a 2000. "On the TV side, we're On hand at San Francisco's Spectrum Gallery tecently to humor the "Cyber Elite" of two-year run on CBS. looking to carve a significant Time diritars October issue were (I. to r.) -aura 3racken, roadia director, Saatchi to "I would just like to think place in Hollywood and the Saatchi; Lisa Bentley, regional sales manager, Time; Charlel Whittingharr, senio- that we...were instinctive in rest of the world," Sanitsky partner, J. Walter Thompson; Alan May, media &rector, Anderson to Lembl.e. reading what the station says. -Michael Freeman

White House Press Board Adds Members Notquite FOBS, hut... spondent for the Associated Just elected by the Press. Among the board's con- White House Corre- cerns: safe and economic trav- spondents Association to the el for the Clinton -tracking White House press corps' exec- media cadre and better work- utive board were Peter Baer, ing conditions inside the White NBC Radio and Mutual News House. Baer says he'll use his correspondent; Susan Page, a term to improve the "very reporter for USA Today; and cramped White House briefing Ron Fournier, political corre- room and media filing areas." INTRODUCING The SOF TBANK Network It's everything you need and everythingyou expect from SOFTBANK Interactive Marketing.

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When the Internet Advertising Bureauunveiled a study last

week about the efficacy of ad banners, it likely caused a shrug among those who have seen such

studies before. But the JAB should get credit for two innovations: first, the survey is the largest so

far, with some 35,000 respondents; and second, it dared compare recall scores of Web banners to ads

in other media. Guess what? Internet users had slightly better ad recall than TV viewers. Not bad

for an industry in which animation is still considered cutting-edge.-Catharine P Taylor

Microsoft Hires Coopers & "IeadlineHearst Gets Excited Hearst New Media and Technology's HomeArts and Excite have formed a co -brand- Lybrand to Audit Ad Reports ed distribution deal. The arrangement calls for By Catharine P Taylor and Bernhard Warner HomeArts to provide content for Excite's lifestyle channel, n what may set a precedent in Web ad In hiring Coopers, Microsoft has let its located at wwwexcite.com. Imeasurement, Microsoft has hiredcontract expire with industry leader I/Pro, The Web pages will contain accounting firm Coopers & Lybrand towhich has been under pressure to improve its both the Excite and the provide quarterly advertising audits ofauditing services. I/Pro has lost business HomeArts logos and the all in from other major Internet media companies companies will also share ad of the online content properties revenue in the venture. Excite Microsoft's Interactive Media Group. this year, including search engine Yahoo!. is soon expected to announce Although Web auditing has Goldberg said Microsoft was other content partners for its grown rapidly in the last year, as .; continuing discussions with a channels, which cover topics major online properties have number of measurement firms, including news, entertain- sought to develop customized including I/Pro, Media Metrix ment, health and sports. audiencereports,thisdeal and @plan, about how best to Ultima Launches differs from industry standards count Web audiences, which the Electronic Arts, San Mateo, in two ways. First, Microsoft is Coopers deal does not address. Calif., shipped its multi - asking Coopers to audit only "There are a lot of pieces to the player adventure game Microsoft's ad delivery system, puzzle of advertising tracking Ultima Online last week. The not the audiences for the Web and reporting," he said. "One four -month beta test that piece is audience size, and anoth- preceded the launch, in which sites themselves. Second, 25,000 players from across Coopers willbe lookingat er piece is advertising delivery." the globe participated, was Microsoft's ad delivery process For Coopers, the Microsoft the largest beta test ever for by randomly spot-checking indi- deal is the first time it has gone an online game. The game vidual advertiser reports. Goldberg is looking for audits of "what public about a client win from its comes with Netscape we are actually selling." recently formed new media Navigator Web browsing soft- "We really needed to provide ware, along with a free audits of what we are actually selling," saidgroup. "In terms of the Internet, this is our month of AT&T WorldNet Steve Goldberg, group manager, strategy andfirst big play with Microsoft, and it's our first Internet service. development for Microsoft's advertising busi-big rollout for this industry," Hyland said. ness unit. "The difference from traditional new Coopers is working with other, undisclosed The IQ Agency Guide media auditing, if you can call it traditional, isWeb publishers. It is also in talks with Intel, IQ is currently gathering that we'll be looking at the process," said Tomwhich plans a massive $85 million co-op Web ad information for its annual Hyland, a Coopers partner and chairman ofprogram. The chip giant wants to make sure its guide to interactive agencies. advertising partners are delivering on their In order to be considered for the firm's new media group. The initial audit inclusion in a ranking of the will track Microsoft's third-quarter 1997 ads. promise to plug Intel in online ads. II top interactive agencies by revenue, contact Jim English via People Events email at [email protected] Search News Features Reviews for a questionnaire. Question- AVALANCHE CUTS p.361 POWER AGENT DIMS p. 36 INTEL PLUGS PENTIUM II p. 381 naires must be returned no later than Monday, October 13th. HEADBONE'S SUSAN LAMMERS p.38 1 ADVERTISERS OPEN UP SITES FOR SALES p.391 PAGE 36 http://www.mediaweek.com September 29, 1997 MEDIAWEEK Rocky Times at Avalanche bits Lead to Restructuring TheDetroit Auto Dealer's Associationnamed Microsoft'sCarPoint (www.carpoint.com) as its official Internet site for next year's North BY ANYA SACHAROW-Inthe frantic, up- pany. He said Avalanche lacked "client ser- American International Auto Show in January. and-down world of the Web, one of the vice, commitment to strategic services and more recognized interactive shops has hit a New model unveilings will be cybercast live. an understanding of what that means." roughpatch.Last week, Avalanche Among the hires Avalanche has made to Systems, New York, laid off five junior fill those needs are Michele Madansky a for- IMIF Corp.'sapparel label, Lee Pipes, launched designersand producers mer vice president of interac- wwwleepipes.com, which was designed by while three senior managers tive business development at BlairLake New Media,Kansas City, Mo. The resigned. The departures BBDO, who was recently company is mulling an online marketing push cut its full-time staff to 41, hired to manage client rela- for as soon as this year, which will likely after Avalanche had expand- tions and business develop- include banner buys on extreme sport sites. ed from 20 to 48 employees ment. Troy Tyler also has For now, the site will be promoted with a link in 1996. joined Avalanche as director from www.leejeans.com. BlairLake is the Avalanche is having cash of operations, recruited from interactive agency of record for the Lee flow problems, according to Boston Consulting Group. Apparel Co.,Merriam, Kan. sources, partly to pay for its Avalanche's client roster growth spurt. The company includes the Warner Music (Rite Aid Corp.is the latest drugstore chain to has moved into newly reno- Group, Carnegie Hall, vated loft space in lower bees Block wants to Gruner + Jahr Sotheby's sign a deal with ProxyMed Inc., Fort Laud- egic partner." erdale, Fla., to supply the company's phar- Manhattan, with employee InternationalRealty and Land Rovers parked outside. Revenues,The Guardian. Avalanche also has pro- macists with electronic prescription capabili- reported at $5 million in 1996, apparently ties. Using the company's proprietary duced Web sites for NBC and Price haven't kept pace with the growth. Waterhouse but, in a project -driven indus- network, ProxyNet, Rite Aid pharmacists Avalanche is "resizing and restructur- try, the company has failed to get addition- will receive prescriptions directly from ing," said chief executive Michael Block, al assignments from those clients. physicians connected to the network. Prox- who founded the company in 1994. "We're In the case of NBC, Block said the net- yMed has similar deals with both Wal-Mart moving to be more of a strategic partner to work has taken a lot of its Web production andRevco. our clients, with stronger account serviceswork inside. "We have a good relationship and account management. We've got to with them," he said. (Philips Multimedia Center, a division of take a hard look at what our cash flow is." An NBC representative confirmed that Philips Consumer Electronics Co.,has launched None too soon, according toAvalanche worked on NBC's original pro- PlanetSearch Networks, a family of Web Christopher McCarthy, a former directormotional Web site at www.nbc.com. That sites. The company has also named @dVen- of strategic services at Avalanche who leftsite now houses original content, which is ture, the New York -based online division of last spring after eight months at the corn- developed in-house. Venture Communications, agency of record. PlanetSearch is an aggregate of community - oriented Web sites with built-in search and personalization capabilities. The @dVenture PowerAgent Goes Dim, online media network manages media for National Geographic Onlineand theHollywood Stock Exchange. Fails to Secure Financing

BY CATHARINE P TAYLOR-Less PCUC International,Stamford, Conn., has than two Among those who were laid off was expanded its classified advertising empire months after its official launch on the Web, David Carlick, the former Poppe Tyson PowerAgent, a much -watched startup,executive who served as PowerAgent's with the acquisition of Match.com, an online suspended operations late last week. The personal classifieds service currently operat- president of network services."I'm company, which promised to give con- extremely disappointed that it didn't work ed by San Francisco -basedElectric sumers and advertisers true one-to-oneout," Carlick said. "It was so promising." Classifieds.Terms of the deal were not dis- Internet marketing, failed to get addition- PowerAgent's premise was that it could closed. CUC is also eyeingHebdo Mag Interna- al funding from its investors, which include provide millions of registered consumers tional,a global classified ad distributor, for its several prominent venture capital firms. with relevant marketing information they next acquisition. Inaninternalemailsenttowanted, via its automated Web software. PowerAgent staff, chief executive officer The plan was to vastly cut down electronic gravelocity will become the premier travel Dale Sundby wrote, "There is no alterna-advertising clutter for users and sharply channel onNetscapeNetcaster. The "push" tive but to immediately suspend operations reduce marketing expenses for businesses. delivery platform will feature such Traveloci- and attempt to restructure the company." But PowerAgent ran into technological ty sections as Deals, Book It, Explore, Air As a result, the firm, which had planned to and financial roadblocks. The software Waves and Weather. offer its services starting next month, laidrequired to implement PowerAgent was off all but a handful of employees. late and cost more than anticipated, one Sundby told IQ News he expected the (Clarification: The redesign of Oldsmobile's source said. And with money tight after company could continue and said he was hiring an extensive sales force, PowerAgent Web site, www.oldsmobile.com, is being con- still in discussions with investors and part-was unable to mount an aggressive cam- ducted by Leo Burnett Co. new media unit ners who would help relaunch the venture. paign to attract consumers. Giant Step, Chicago. September 29, 1997 MEDIAWEEK ht t "WWW.mediaweek .com PAGE 37 NetCentives to Launch bits Online Rewards Program )Avalanche Systems,New York, launched a redesign of Elektra Entertainment's Web site at BY BERNHARD WARNER-In utive West Shell III. The company also www.elektra.com. Avalanche will also soon an effort to give Web users a nudgeto buy items over hopes to expand its roster of rewards launch a new site called The Listening Station the Internet or subscribe to an online pub- partners. Member companies essentially (wwwlisteningstation.com) for Elektra's par- lication, Netcentives, a new Internet pro- pay for sales leads on a basis of points ent company, Warner Music Group. That site motions company, will launch earned by consumers. Other than soft- holds sample music for Warner and its sub- ClickRewards, an incentives program, in ware installation costs, there are no mem- sidiary labels' artists. November. The SanFrancisco -based bership fees, Shell said. startup has a roster of partners, including One participant, CNET Direct, will use )Focalink Communications,which aids advertis- Broderbund, Macy's and Golf Web, plus ClickRewards to boost software sales on ing agencies in tul placement and tracking, has airlinesandhotelchainssuch as its BuyDirect site, said William Headapohl, signedInterpublic Groupto a two-year deal to be American, Continental and Hilton Hotels. CNET executive vice president of e -com- a provider of interactive ad management tools Consumers who participate in a variety merce. The company plans to offer its 300 to IPG agencies. Focalink has signed a number of online activities, from making transac- software vendors the option of participat- of other agencies to such deals this year, tions to filling outsurveys on ing in ClickRewards. The move would plant including Bozell, CKS SiteSpecific and ClickRewards' member site (www.clickre- the ClickRewards logo on select merchan- GSD&M. wards.com) will accumulate points thatdise within wwwbuydirect.com. The ven- can be redeemed for merchandise, fre- dors could use the program as both a pur- 'Cone Communications, a Boston public relations quent -flier miles or hotel stays. chase incentive and a means to pull in a agency, opened a New York office primarily to Netcentives will support ClickRewards more diverse shopping crowd, he added. service interactive clients. Heading Cone with a $2-3 million ad budget through the Macy'swilluseClickRewardsat Interactive are Susan Pechman and Stuart first quarter of 1998. The ad buys have yet wwwmacys.com to coincide with its online Bogarty. Prior to joining Cone, Pechman was to be determined. Christmas gift -giving. program. "For me, ClickRewards is more a means of driving senior vice president of marketing for iVillage, Netcentives expects to sign up 15 not necessarily the purchase but what you New York. Bogarty, director of interactive member sites in categories such as prod- purchase or how much you spend," said marketing, was most recently media manager uct manufacturers, financial services, publishing and search engines by its Kim Miller, Macy's promotion director of for Modem Media in Westport, Conn. Nov. 1 commercial launch, said chief exec- special services.

Theera of online marketing four -minute Intermercial-Talk is upon us, and the relation- City's breakthrough time -based ship between advertisers and ad format. This makes chat an customers is both immediate unrivaled environment for and interactive. At Talk City, we generating word of mouth. believe quality Internet chat and our new advertising model are at We take word of mouth even the heart of this revolution. So further. With Talk City InfoC hats You just can't buy it. much so that media buyers are a company spokesperson can saying, "Talk City may have educate customers with real- solved the click -through time dialogue. And with Ta k problem for the industry:' City's Sponsorship packages you Or can ou? can align your brand with targeted Here's how it works: when you chat programming. Taken together, buy time atwww.talkclty.com you can see why chat is fast

http /1 1 ,Ity r of I/ for.p,fw T ,lt you get something unique- becoming the #1 way pecple millions of pre -targeted, engaged spend time on the Web. Anything ellses half Q adults, who stay at Talk City, on And why Talk City has HP PALMTOPS N average, for 30 minutes. This become the marketing adds up to over 60 million min- opportunity the Internet Rooms Peele 0 Lions v liel List Rooms. Locate. Buddies. utes-or the equivalent of 240 was meant to be. ComputerTalk Acomputertek. as day .. problems, queMorts, tiro on4 0= million Web impressions-of LisaCCC; r ias had a chan:e quality chat a month. Plenty of some of the new palmtops on the market? time for 100% of the audience to TA Ci CGtt Let's talk pnce....How much is the 640x240. The Chat Network 4MB HP 3000 with a modem? respond to your one-, two- or John Yes I'm looking into one light now The #1 Quality Internet Chat Service Paula What can you do with 4MB? John You can run all! the software that comes with rt. no problem To find out more about what Talk City can do for your online advertising plan, contact Karen Davidson VP Sales, Paula That's amazing LiveWorld Productions by e-mail at [email protected] John Yes, they truly are wonderful or call 212-836-4330 PAGE 38 http://www.mediaweek.com September 29, 1997 MEDIAWEEK

Intel Breaks Online Campaign Intel Corp. is launching its largest online advertising sponsorship to date as part of a new campaign that starts today. INSIDER The online portion is strategically timed with the new TV campaign for the Pentium II Processor. "It's the most amount of money we've spent on an online NEW MEDIA effort," said Shawn Conly, interactive advertising manager for Intel. The sponsorship will run on MTV Online, InterZine, MPlayer, GameSpot, NIRVANA RGB Gallery on HotWired and Hollywood Online. The campaign runs through the end By Anya Sacharow of the year and stars what Intel calls the

"bunny people," the characters wearing protective, astronaut -like suits who are fea- In Seattle, you are never far from grunge or Microsoft. Susan tured in the company's advertising. Intel invited some 50 Web sites to pitchLammers, 39 -year -old president of Headbone Interactive,was a proposals to the company on how their sites' content could best showcase PentiumMicrosoft executive before starting the company in 1994. She and II Processor technology. The goal was "to demonstrate multimedia capabilities on the her husband just bought the house onceHeadbone is also an example of the art- Web in a compelling way," Conly said. owned by Courtney Love and Kurtscience mesh. "These kids grow up in Euro RSCG Dahlin Smith White, Intel's Cobain. the backyards of Nintendo, Microsoft, agency of record, created some icons sur- While Lammers' day-to-day activi-Adobe, grunge and Nirvana and all that rounding the bunny people, but the sites will design content behind Intel's sponsor- ties have little to do with Nirvana,stuff," says Lammers of her staff. "They ship. MTV Online will run new program- Microsoft comesup frequently.look at the computer like a pencil." ming called MTV's Live Show Online, RGB Headbone, however, in a downtown Gallery will incorporate multimedia art and warehouse with sweeping views of InterZine will run a tip of the week across Puget Sound, is a creative environ- its network on iGOLF, iSKI, iRACE, iBIKE ment far away from Microsoft's and Snowboarding Online. felroy A sweepstakes component to build suburban Redmond, Wash. cam- awareness for Intel's Pentium II pus;evidencethatin1993 Processor will last through the end of Lammers began to think about the pit I Vti October. The contest, called the Pentium Web differently than Bill Gates. NVESTIGXFOR II Processor World Expedition, will "To really be successful in new require users to go through each of the sites. Aside from banner ads and the media, I felt you had to start from sweepstakes, a navigation bar will be scratch and develop original char- Headbone's detective Elroy stars online in the series P.I. incorporated into the campaign to help acters and stories," she says. "There Lammers started Headbone after users get from site to site. "Companies was value to owning those and beingeight years at Microsoft. She had joined buying advertising and sponsorships have able to utilize them in all kinds of media: never linked them before," said Peter Microsoft in 1985 producing CD-ROMs, Moritz, vice president of sales at CD-ROM or online." following a job publishing gardening InterZine.-AS Headbone's cast of characters live onsoftware and books for San Francisco- the Web and on CD-ROMs. They arebased Ortho Books. also starting to appear in traditional As the industry gravitated away IQmovers media. The personalities include Iz, afrom CD-ROMs and toward interactive female rock musician; Elroy, a detective; GeoCities hiredMichael Barrettas vice presi- media, so did Lammers' work at dent of advertising sales from Disney Online and Auggie the robot, all of whom resideMicrosoft. She ended up working as a where he was vp, advertising.... Cox at www.headbone.com, incorporateddirector of multimedia publishing at Interactive Media, Atlanta, tappedPeter into stories and games. Elroy has hisContinuum. The unit eventually became Winteras president. He had been vp, market own detective series called P.I. Iz andCorbis, Gates' bank of images that is development for Cox Newspapers....Chuck Auggie need to earn $5,000 to save the Fletcherhas joined Children's Television also a multimedia company. Workshop as director of technology online. ozone layer in the game Rags to Riches. Lammers sees no competition with He had been director of technology at Grey Use Your Headbone, a kids' activitiesher old boss, given Headbone's creative Interactive New York....Jan Brandthas page, is in newspaper syndication. focus. "If we were a technology compa- been promoted to president, marketing at Lammers and her staff of 40 are cre-ny and were working on operating sys- America Online's AOL Networks division atively, not technically focused, but from senior vp, marketing. tems, I'd be nervous," she says. September 29, 1997 MEDIAWEEK http://www.mediaweek.com PAGE 39

SellingonSite Mandacturers slowly convert Web sites into stores. By Bernhard Warner

Buy a washing machine with the click of athey would through a catalog or 800 number. For mouse? The idea may sound ludicrous to example, $16 Coke boxer shorts can be had by call- most people, accustomed to the eye - ing a toll -free number plastered all over the Coca- before -you -buy method of purchasing durableCola Trading Post on coke.com. Pepperidge Farm goods. However, a successful test last spring byholiday tins packed with the popular cookies can Maytag, which allowed visitors to Maytag.com tobe ordered on campbellsoup.com with the click of a pre -order its new Neptune washing machine, may mouse. Such developments could hardly be classi- be the most robust evidence to date that more andfied as brick -and -mortar shaking. more companies are mulling plans to convert So will the next wave of marketers be the ones their Web sites into storefronts. who write a new chapter in the so -far slim annals of Of course, airlines, regional wineries, telecom-online commerce? Possibly. But as a number of munications firms and computer makers have beenmajor apparel companies, auto makers and pack- quick to embrace the 2aged -goods marketers Web as a sales chan- such as LifeSavers are nel. Direct PC mar- testing the direct sales keters Gateway 2000 waters, it is clear that andDellmakea retailers shouldn't killing through Net worry just yet. sales. Dell claims it The online store- has reached $2 million fronts of most mar- per day in direct sales keters,whilemore through its Web site. aggressive than in the AT&T, MCI and past, do their best to Sprint have been sign- walk the line between ingupcustomers opening up a new, full- online at a steady clip blown sales channel and every major air- and keeping retailers line is using its site to in the electronic loop. book reservations. Not to mention cataloguers andAs Rishad Tobaccawala, president of Chicago - Web -grown businesses like Amazon.com andbased interactive agency Giant Step, says, adver- CDNow. tisers often discover that the costs outstrip the But what separates Maytag and most manu-benefits. "Most of our clients are concerned with facturers from all of these companies is their tra-the channel conflicts," he says. ditional dependence on outside retailers to push Giant Step, a subsidiary of Leo Burnett Co., product. And those manufacturers are well awarehelped client Maytag sidestep such conflicts that retailers will almost certainly have resis-when it introduced the Neptune. As the manufac- tance to being bypassed in the new, electronicturer, Maytag gave maytag.com visitors the first sales loop. crack at putting a deposit on the appliance with That is why, until recently, most manufacturers their credit card in anticipation of the intense with a national retail presence were only willing to demand for the product. When a nearby retailer sell collectibles and gift items on their site, just asgot the appliance in stock, they would contact the PAGE 40 http://www.mediaweek.com September 29, 1997 MEDIAWEEK

customer. However, the success of the two -monthnot manufacturer, inventory. The pilot, dubbed long presale program has prompted Maytag to GM Buy Power, is designed to give dealers in the explore the possibility of not only generatingtest region of California, Oregon, Idaho and leads but also selling direct from the site, saidWashington leads on prospective car buyers. Giant Step co-founder Eric Heneghan. "The goal really isn't to eliminate the dealer, Other manufacturers are following suit. Levi'sor supplement the dealer, or anything like that," Dockers brand is thinking of selling khakis online, says Debbie Craig, interactive marketing man- while competitor The Gap is kicking around simi- ager for Oldsmobile. Besides, tire kicking is an lar plans. Even General Motors is eyeing the medi- essential part of the car -buying experience that um as a distribution channel. you simply can't duplicate online, she adds. For Dockers, the ordering capabilities won't Such examples underscore that for years to be up and running until the lat- come, the meat and potatoes of ter half of 1998, if ever. But for "When your most marketers' businesses will Marketers including Coca- now, the San Francisco apparel best customers continue to be through physical marketer is seriously consider- storefronts. But as more and ing direct sales on dockers.com Cola and PepperidgeFarm are saying, 'I more manufacturers begin to because of the third party in the experiment with virtual store- retailing continuum: consumers. have been selling col- want to buy fronts, a concurrent increase in According to Heidi Oestrike, directonlinesalesseems brand manager for Dockers, the online,' you inevitable. lectibles online, but such No. 1 wish of those who send For instance, it might not be email to the site is that they be have to listen," too long before manufacturers efforts may be a precursor able to buy Dockers brand cloth- says Dockers' in some categories such as ing over the Web. clothing begin to feel a direct to manufacturer Web sites That doesn't mean Dockers Heidi Oestrike. threat from competitors who intends to pull business away have the freedom to sell online that are also robust direct from retailers, Oestrike asserts. The companyaggressively. The Gap, for example, would have continues to maintain a comprehensive store loca-an advantage over Levi's in that its goods are tor on the site. sales channels. only distributed through Gap -owned stores, not It is likely that direct sales from the Dockersoutside retailers. site won't make or break the company, That may be why the prospects for electronic

Oc, .01a, 1,4 I /hi, a CINA (IRA REP/Mat RYJN (7/..4X,K but, in Oestrike's view, it would be an commerce have motivated even the most cautious opportunity to reward the brand'smarketers to experiment with selling online. most loyal customers. "When your"Anywhere where a product is relatively corn- best customers are saying, 'I want tomoditized, you can sell it online," says Jerry buy online,' you have to listen to them. Shereshewsky, vice president of marketing and ...This is a chance where we can getbusinessdevelopmentforYoyodyne,the fivestarswith our customers," COCA COLA PCD DOC IMO CLOCK111 8C.110 SA 10 Irvington, N.Y.-based producer of online incen- Oestrike says. The direct sales plan,tive programs linked to games. I however, is still in its infancy and the But the pressure to open an online storefront is r.,,,,godh company has only just begun consult-bound to come from consumers as well. Internet ta,Online .11-1(-113, ing with retailers, she adds. users have already shown an interest in buying Perhaps the most watched onlineproducts such as computers, books and travel ser- commerce test will launch on Oct. 15. vices electronically, and the list is sure to grow. That's when GM will unveil a test pro- "Iordered my computer through[the gram permitting prospective buyersGateway 2000 Web site]," says Oldsmobile's in select states to order a car electron-Craig. "But that was a $5,000 purchase. Would I

ically-although it's important to notedo the same for a $30,000 purchase?... hmmm, that the orders will come out of dealer, Maybe someday down the road." CLASSIFIED ADVERTISING/September, 1997 Page Cl

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MEDIA TRAINING BUSINESS OPPORTUNITIES Learn to buyMedia Arnell Group with power and savvy! PR AGENCIES BRAND CONSULTING We'll teach you our *killer techniques for researching. planning and negotiating1!! SOUGHT fi ants of Media a artwith brutal Fast-growing PR agency looking to efficiency. Step grow faster by taking over smaller CREATIVE DIRECTOR by step.In small. / hands-on classes PR firms. Ideal opportunity for prin- ( see below). N. 4 cipals looking to retire or firms with Can you be passionate and objective, Novice or veteran, we'll boost your under 10 employees and under $2 visual and verbal, performance. Guaranteed: million in billings. Must be based in imaginative and practical, \Ve build better buyers. With new skills, new confidence. Our comprehensive Curriculum New York City. Space not a prob- think big and sweat the details? It, super -charged the buying procedures of lem. Reply In strict confidence to novice and veteran alike. with our "here's private fax how" methodology, plus our exclusive post - At Arnell Group Brand Consulting, we are looking grad follow-up. and specialized professional 516 679 1728 tools and support services. for a Senior Creative Director to design andmanage the Our *Grads' are from all skills levels -Client implementation of strategic marketing plans and and Agency alike... image management programs for our diverse client base. Front Blockbuster Video to Kraft to Sony to Thompson to Marsteller to MBNA to SBC to A "LITTLE BUSINESS" Must be a multifaceted, freethinking strategist hundreds of smaller Advertisers and Agencies. with a creative viewpoint who thrives in sse've astonished virtually every student with Great potentialin US and interna- a fast -paced, our high impact buying techniques. tional. A lot of talent seeks home. work -focused environment. Catch us in one of these Cities... We wanttogrowfaster. We welcome the opportunity to merge it), 1.3 Mania. Chicago 11/10 New York. Art Directors will also be considered. 10/20 Los Angales. Seattle our creativity and business, or be- Minneapolis 11/17 Atlanta.Chicago come part of a creative network that 10;27 San Diego 12/1 Washington. DC. 11:4 Pittsburgh Birmingham looks for opportunities to grow. Salary commensurate with experience.

Or, schedule us to come to your shop.We'll ADWEEK Classified, Box 4026 fax you our hill course outline and copies of 1515 Broadway 12th fl. Direct your resume to: actual students' course -evaluation forms and New York, NY 10036 phone numbers. Check our website at Arnell Group Brand Consulting mediabuyIngacaderny.com or call, HR/BB 1 -800- 130 Prince Street NY NY 10012 MEDIA MBA - Fax: 212 343 5858 EIIILEUEEI> BUYER Catch a Creative Genius ACADEMY No phone calls please. (1.800-622-2893) ADWEEK CLASSIFIED

EMPLOYMENT ASSISTANT TALENT needed for marketing department of New York based national footwear PAYMENTS company. Must have 3-5 years ex- Talent Partners, the advertising in- DIRECTOR OF MARKETING I perienceandknowledgeofall dustry's largest talent payroll ser- Leading NY based International film and photo library seeks Director of aspects of advertising. Ad agency vice is looking for an experienced Marketing. Candidate must have a minimum of five years experience or similar client background would individualto work on -siteat an marketing business -to -business products or services ona national be ideal. Familiarity with promotions advertisingagency. Mustknow basisinthe broadcasting,publishingor new media industries. andtradeshows wouldbean union codes and be proficient at Responsibilitiesinclude the further development, refinement and addedplus.Mailresumes (NO estimating and session and reuse implementationofastrategicmarketing FAXES PLEASE) to: payments.Hiring immediately. plantoincludetrade Salary commensurate with experi- advertising, direct mail, trade shows, public relations, market research, Lugz ence. and the exploration of on-line marketing opportunities, including the 155 Avenue of the Americas Fax resume to: Internet. International experience and technical competency a plus. New York, NY 10013 Mark Sharwarko Fax resume to: 212-620-0607 Att: Marketing 212-633-5667

MARKETING/BUSINESS SENIOR ACCOUNT HISPANIC AGENCY SEEKS: MEDIA PLANNER 1 Account Director 1 Account Supervisor DEVELOPMENT EXECUTIVE Immediate opening for a media pro with For both,retail/US Hispanic Experi- 2 to 3 years experience. Work on a Leading media barter firm ready to Looking for a new challenge? Small ence a plus and Spanish spkg a must. reward two aggressive self-starters flatiron district ad agency seeks a Director with min. 6 yrs of account fast -paced growth account which currently utilizes local broadcast and print. withexcellentinterpersonalskills/ Senior Account Executive with 4 management exp and w exc. writing/ years AE experience to work on an oral communication skills. Supervisor Strong communication and negotiating telephone manner. Contact market- skillsamust. established account. Must have re- with min. 4 yrs. of exp. and outstand- Computerproficiently ing and financial executives in For- ing project management skills. (Word, Excel) required. Fax resume tune 1000 companies to expand our tail industry experience and proven and salary requirements to Media growing business. High income po- ability to handle many projects at Media Planner/Buyer Director at 404-365-7333. EOE/M/ tential,generoussalary,com- once on afastpaced account. Min 3 yrs. of exp. on Network and top F DN Sense of humor a plus. Hispanicmarkets.Strongplanning mission, lead bonus program and and negotiatingskills. Highlyor- J. Walter Thompson/Atlanta benefits. Please fax resume to: ganized and detail -oriented. Fax resume to 212-689-7583 212-929-3720 Please fax or mall resume to: Only resumes with salary Attention: SVP Marketing Attn: Stacie Jardine Classified Advertising requirements will be considered. Fax (305) 662-8419 1-800-7-ADWEEK CLASSIFIED ADVERTISING/September 29, 1997 Page C7

HELP WANTED

Advertising ADVERTISING SALES MANAGER - REGIONAL ReedTravel Group, the world's pre- There's Never Been A mier provider of travel information services, has an excellent opportunity for a Regional Sales Manager. WorkingfortheReedMeetings Better Time To Join Our Group(Meetings & Conventions andOfficial Meeting Facilities Guide),you'lldevelop customer - focused strategies and sales orien- tation programs; establish/maintain In -House Ad Agency! targeted accounts; coordinate ad strategies;andensureoptimum customer service levels are main- Prudential serves more than 50 million customers worldwide and offers tained. a variety of products and services from insurance to healthcare management to consumer banking. Last year, we generated over $40 billion 2+ years in ad space sales, hotel in revenues alone and we have even greater expectations for the future. or meetings background preferred. Because we are looking towards the 21st century with even greater The abilitytofunctionwellina plans, we're looking for just the right people to help them come true. deadline -driven setting and handle Our In -House Advertising Agency has the following dynamic opportu- multiplechangingpriorities isa nities available in NEWARK, NJ: must. Overnight travelwillbe required. We offer a competitive salary, gen- Ad Account Executive- erouscommissions andanex- Financial Services cellentbenefitspackage. SEND/ We need a rising star with demonstrated understanding of financial FAX your resume to: STAFFING products and services to lead ad development process. Best candidate MANAGER, REED TRAVEL enjoys handling multiple fast paced projects simultaneously, knows GROUP,500PLAZADRIVE, investment products, and performs well in a team environment. SECAUCUS,NJ 07094, FAX: Dept NPRO785AW 201-902-1822. EOE M/F/DN Visit our website at: www.traveler. net/m+c TV/Radio Specialist Looking for an experienced Traffic Manager who is thoroughly familiar REED with the trafficking of broadcast materials from booking to on air TRAVEL GROUP national and local TV/Radio stations. Must be exceptionally organized, fast and dependable. Dept NPRO786AW World leader in travel information services. Web Site Designer Excellent opportunity open for a Mac artist with high interest and demonstrated experience in web site design. Strong photoshop skills Are are necessary. Dept NPRO787AW "AE" and "DECKERHEAD" mutually exclusive Traffic Specialist High energy person with experience in print and/or direct mail trafficking need to join our in-house agency team. The right candidate would interact with all levels of agency personnel. Must be computer literate. Dept NPRO788AW

I don't think so.I know he or she is Direct Mail Designer Opportunity for Direct Marketing pro. The right candidate should have 5+ years of hands-on design experience, be out there. With 2-5 years as an hardworking with exceptional attention to detail, and deadline oriented. You should be Mac proficient as well as tra- agency AE. Ready to step up and run ditionally skilled. We need a team player with lots of talent and ready to give their best. Dept NPRO789AW a national TV account. An AE who's Prudential offers very competitive starting salaries commensurate with experience, a comprehensive benefits package, fearlessly honest. Passionately entre- and opportunities for advancement. For immediate consideration, please send a scannable (clean, clear, no graphics preneurial. Adamantly original. and unfolded) copy of your resume, indicating position desired by including the appropriate department code listed Sporadically weird. An AE who is, in above, with salary requirements to: Box BHA1038, Park 80 West Plaza 'INvo, Saddle Brook, NJ 07663; Fax (201) 367-8024. (Only those resumes which include the appropriate department code will be considered.) other words, a Real DECKERHEAD. It's just that so far, he or she hasn't applied for the job.Restore my faith. Send something persuasive plus resume. Prudential

We arc an Equal Opportunity/Affirmative Action Employer and are Committed to Diversity in Our Work Force.

Jim Decker ATTN: FREELANCERS Graphic Designer/Teacher FILM & TV JOBS DECKER ADWEEK can offer you theexposure Two tenure track positions at U. of Entry level to senior level professiolal America's Premier MicroAgency' youneed in ourServices & North Texas. MFA required. Teach jobs in entertainmentnationwide typography,graphicdesign,etc. 99 Citizens Drive Resources section. If you need to (cable & TV networks, film/TV studios, get your service out to the people Start Jan. or Aug. 1998. Deadline Glastonbury, CT 06033 Nov.1st. For full job description TV stations, etc.). 2x/mo. For info., En- who matter, you need to advertise tertainmentEmploymentJournal: [email protected] [email protected]; now. Call for info 1-800-7-ADWEEK. 940/565-4014. www.eej.com (888) 335-4335 Page C8 CLASSIFIED ADVERTISING/September 29, 1997

HELP WANTED

We need a writer to make I Wish I Had A Son* this ad better, a production manager to Who Would Kill for an opportunity like this: make it happen, a media Creative Director/Full Partnership status in established/ready-for-blast-off planner to think about Direct Response Agency. My son would have 8 years or more experience in direct mail and related activity. He'd know how to hack it through the new media where it should go, a jungle. He'd be a design maven with an appreciation for results -oriented writing. He'd be a spell -binding presenter with a penchant for training and motiva- media assistant to do tion. Mediocrity would disgust him. The thrill of the chase would excite him. He'd know how to deal with blue chip clients. the real work, and a He'd have a passion for excellence in design with a fierce focus on client service executive results. He'd be as much "worker bee" as creative leader. He would not be a prima donna. He would settle for nothing less than helping his agency become with the guts to tell the talk of the town. He need not walk on water but it couldn't hurt. He'd want to make a lot of money for himself and his partners. He'd be turned on by the them all to do it over-for Fairfield County location. the right reasons. If you, or someone you know comes close, I'll adopt you or him. Better yet, as chairman of the agency search committee, I'll meet with you to see if you're the real deal. If you are, you'll knock my socks off and I'll set you up with the principals. Call or fax me at 860-388-0815. Confidentiality guaranteed. Send cover letter, resume and salary requirements to: "foal Opportunity Employer- "I also wish I had a daughter who would etc Attn: FS P, P.O. Box 1222, Alexandria,VA 22313

WASHINGTON, DC AD AGENCY SEEKS Bragman Nyman Cafarelli,a fast -paced Beverly Hills public relationsfirm, SENIOR MEDIA PLANNER AND BUYER is seeking qualified candidates for the following positions: If you've got strong media planning skills on a variety of businesses, including high-tech, business -to -business, retail, fast food, let us know. We're looking for a EXECUTIVE ASSISTANT strategic thinker, a creative planner, someone who knows how to pay off market- At least 1 yr.of agency experience and a strong working knowledge of accounting strategies in the media arena, who has extensive media research experi- ing. Responsibilities include: Company travel, bookkeeping for accounts in ence, who s not shy in their opinions, and who would rather write and present plans than just about anything. Must have 7 years agency experience. excess of $1 million, client contact, phones - strong organizational skills a must. Possible travel. We also seek a seasoned broadcast media buyer capable of handling multiple markets. Must have strong negotiating skills and possess a talent for securing value-added merchandising and promotions for our clients. Packaged goods ACCOUNT EXECUTIVE and fast food experience a plus. Must have 5 years media buying experience. At least 3 yrs. ofagency experience, strong writing and organizational skills, We offer great benefits, your birthday off and annual staff fishing trip. event experience and ability to handle multiple tasks. Send resume to: Wendy Weaver Goldberg.Marchesano.Partnersinc. Fax resume to (310) 274-7838 1700 Wisconsin, NW, Washington, DC 20007 Attn: Human Resources FAX (202) 298-3477, EOE No phone calls please

EXPEDITOR ADVERTISING BROADCAST COME HOME TO MICHIGAN! Women's direct mail catalog SALES MEDIA BUYER NETWORK SUPERVISOR POSITION company seeks individual with If you'relookingforagreat Interviewmagazine seeksan expe- Major DC AdvertisingAgency opportunity in buying, thisisit! 2+ years experience to be riencedsalesprofessionalto seeks a detail -oriented team player Ideal candidate will have 3-5 years responsible for the smooth manage and increase our maga- with excellent written and commu- network buying experience and zine's market share in the following trafficking of all in-house media, nications skills to handle broadcast will be responsible for supervising categories:men'sfashion, the group and the negotiating of scheduling, merch/advtg sportswear, entertainment (film and buying. A minimum of 3 years radio the buys for a number of our changes & maintaining archive music), consumer electronics, cor- and television buying experience re- diversified accounts. Candidates in- porateand automotive. The quired and computer knowledge a master library. Person will terestedinworking inafast - qualified candidates will have a min- must. Excellent growth opportunity. paced, exciting work environment, report directly to the creative imum of 2-3 years sales experience, Send resume in confidence to: should send/fax a cover letter and highlydevelopedinterpersonal director. For consideration, The Bomstein Agency resume to: please fax/send resume, skills, the ability to work independently, and a strong entrepreneurial 2201 Wisconsin Ave., NW J. WALTER THOMPSON including salary history to: spirit. Suite C-150 Attn:Molly Walters - NS NEWPORT NEWS, INC. Please forward all resumes Washington, DC 20007 500 Woodward Ave. and inquiries to: 711 3rd Avenue, NY, NY 10017 Attn: Cathy Gallagher Detroit, MI 48226 Attn: H.R./SK Gina Shea Vice President, Media Director Fax: (313) 964-3191 Fax: (212) 916-8281 Fax: (212) 941-2927 No Phone Calls EOE MIFIDIV

* * * REACH YOUR AD COMMUNITY WITH ADWEEK MAGAZINES * * * CLASSIFIED ADVERTISING/September 29, 1997 Page C9

HELP WANTED

Aren't yo u the one who's Nothing beats selling been out shopping your book ahot items around? V., Oft tram BM 0 net itafar* Skip PaIrs* ,foom.. 1111..mu, KSV Communicators is looking for a good art director and an even Software's Just a part of the picture at Microsoft. With our better designer. If that's you, let's Advertising Business Unit, you can sell advertising for some HIGHLIGHTS talk. Guaranteed, your boss will of the hottest properties on the Internet - MSNBC, Expedia, never find out. Slate, and others. They offer exciting advertising options to some of the most Influential advertisers in business - and 212 Battery Street, Burlington, Vermont 05401 802-862-8261attn: Cheryl Eaton promising opportunities to savvy marketing professionals at Microsoft. Ready to get in on something big? Contact Microsoft today. J. WALTER THOMPSON BALTIMORE Account Representative Business Development Manager - Seattle We are seeking a talented, driven indi- Maximize advertising revenue for Microsoft online properties. Involves market overview, competitive vidual to work on a national fast food advertising account in the JWT Balti- analysis, business modeling, analysis of new ad models, and positioning to the sales field and trade. more Office. You willhave the op- Qualifications? Proven strategy and analysis skills. Ability to execute a prioritized set of tactics. A portunity to learnThe Thompson Way and make an immediate contribution to BA/BS In related field. MBA preferred. field marketing efforts in a fast paced enviornment that demands results.If youarecommittedtotakingyour Advertising Sales - Regional Account Executive - New York, San Francisco, & LA abilitiestothehighestlevel ina challenging AccountRepresentative Promote MSN as an advertising vehicle. You'll sell advertising, sponsorship, and other interactive position, then this is what you're looking for. Min. 3-4 years agency experi- marketing programs to strategic and targeted accounts, and successfully position Microsoft in the ence and solid media skills required; market. Qualifications? 3+ years media sales. Extensive large- account management experience. QSR experience a plus. Qualified can- didatesshouldsendresumewith Knowledge of the interactive media selling environment. Proven Internet marketplace track record a salary requirements to: plus. Excellent presentation/computer skills. BA/BS degree in Marketing, Business, Media, or related J. Walter Thompson field preferred. Attn: Diana Verdun - MD 500 Woodward Ave. Detroit, MI 48226 Microsoft offers a competitive salary and excellent benefits. E -mall your resume in ASCII text format to: FAX (313) 964-3191 [email protected] (indicate Dept. A05n7-0929 within the text of your resume) or mail to: EOE MIFIDIV Microsoft Corporation, Attn: Recruiting A05n7-0929, One Microsoft Way, STE 303, Redmond, WA 98052-8303. No phone calls please. We are an equal opportunity employer and support workplace TRUE NORTH'S diversity. PHILADELPHIA OFFICE TIERNEY & PARTNERS #1agencyinPhila.hasim- mediateopeningfortop-notch advertising professional. Microsoft BROADCAST www.microsoft.com/jobs/ BUSINESS MANAGER Exper. managing broadcast busi- nessaffairsincluding,butnot limited to, talent payments, broad- casttraffic,estimating,negotia- tions,legaland network clearance. Must have strong understanding of broadcast production. TELEVISION AD SALES TELEMARKETING PUBLIC RELATIONS Send or fax resume The leader in a unique national TV barter company Tired of commuting? Fast growing w/salary requirements to: advertising medium seeksbright, Leadingmedia Stamford -based PR agency seeks B. Nolan seekingpeoplefortelemarketing articulate salesperson for New York dept. You will be contacting senior professionals with 3-7 years con- Tierney & Partners office.2-4yearsnationalmedia management in Fortune 500 com- sumer experience to fill positions on oragencyplanning/buying nationalaccounts. Must have 200 S. Broad St. sales paniesunder thedirectionofa Phila., PA 19102 experiencepreferred.Base salary agencyexperience,solidmedia, senior account executive. We are skills. Fax # 215-790-4146 commensurate withexperience + looking for aggressive self-starters in- writing and event planning Fax resumes to: EOE bonus opportunities. Fax cover let- terestedinhigh income potential. ter (w/salary req.) and resume to: Fax resume and salary history to: North Castle D. Bross SVP, Business Development Public Relations CALL 1-800-7-ADWEEK (212) 697-8793 Fax #: 212-755-6312 @ 203-323-1806 Page C10 CLASSIFIED ADVERTISING/September 29, 1997

HELP WANTED

kl I11 EILI3 til 111101 10 11 I Dki Our clients, well -respected advertising agencies, global advertisers and successful Principal Directors/Managing Partners/ media independents seek media planning, buying and research professionals Agency Owners desiring career advancement. Current Searches International advertising agency based in New York seeks partners to enhanceour MEDIA DIRECTOR -New England agency with respect for quality of life issues. worldwide portfolio with the opportunity to play a major role in the opening ofnew offices in the West, Midwest and Southwestern U.S. Strong local broadcast background. to $90K ASSOC MEDIA DIRS -Numerous opportunities at various agencies for experienced We are a successful agency, specializing in strategic marketing communications INID and senior planning supervisors ready for promotion $70-$110K for Fortune 500 corporations. Our work is diverse and doesn't follow the industrynorm. MEDIA MGRS -NJ corps. Strong local media or pkgd goods experience. to $68K Your primary responsibility will be to your existing clientsas well as to help BROADCAST MANAGER -NYC located opportunity for experienced buying supervi- shape the new agencyoverall strategic direction. As a member of the senior manage- sor to manage regional in-house office. to $90K ment team, your ability to drive initiative from conception to completion is paramount. MEDIA SUPERVISORS -Dynamic mid -sized shops and major agencies have high visibility positions on exciting accounts for strong generalists. International, interactive We are interested in appointing at least 4 key individuals or partner teams and non-traditional media opportunities too. $45-$70K who will supply the marketing mix to drive the business forward. Only experienced MEDIA RESEARCH ANALYST/SUPERVISOR-Knowledge all media or national professionals who are at present running or controlling business inexcess of $500K in the following areas need apply: broadcast. $35-$60K MEDIA PLANNERS -Openings exist for generalists, print specialists, international Advertising, Design, Public Relations and Interactive Media. and out -of -home media planners. $30-$45K If you would like to participate in an international ad agency, write in Contact Karen Katz; Principal. confidence to: email: kkatz@forumpercom ADWEEK, classified Box 3999 1515 Broadway 12th Floor FORUM New York, NY 10036 342 Madison Avenue, New York, NY 10017 2 1 2-687-4050FAX: 212-661-2789 MARKETING Online One of the nation's leading event marketing companies basedin MEEK T EPORTER New Jersey seeks talented professionals to join their team! In business over 25 years Contemporary Marketing, Inc. is a large, full -service marketingcompany with offices and holdings across the country. Successfully serving clients suchas Coca-Cola, Reebok, and (BS, just to Bill<._). rc name a few, we are currently looking to fill the following positions: Senior Account Executives oriunz. Account Executives Production Finance Manager INTERNSHIP POSITIONS AVAILABLE Technical/Set Design Manager (IN NEW YORK CITY) Regional Managers (Field Network) Billboard Online, Adweek Online, The Hollywood Reporter Online Project Coordinators (Entry level) Want to be a jack-of-all-trades INTERN? Administrative Assistants Assist in: various editorial and marketing projects, development of advertising campaigns, and daily update of web sites. If you ore on ambitious, talented individual and would like to join our winning team, faxyour resume and salary requirements to N Berrhin at (973)890-0901. Please specify the position - Music, Entertainment, Marketing, Media, Advertising. - you wish to apply for. Mustreceive college credit for internship. CONTEMPORARY Call or e -mall Sarah (212) 536-5080 [email protected] MARKETING ,NCOR,'CiA'ED No Phone (ails Please 29 COMMERCE WAY, TOTOWA, NJ 07512 EO f M/f/D/V Assistant MARKETING Brand Manager MCI Telecommunications isseeking an COMMUNICATIONS ADVERTISING Faculty Position Assistant Brand Manager to support one The School of Mass Communica- of the leading telecommunications brands MANAGER PROFESSIONALS tionsatVirginiaCommonwealth In the country. Responsibilities will Include Exciting position as Marketing Services productpositioning,developingpricing University invites applications for a strategy,launching new products, and Manager for Marriott International Lodg- WANT TO DO tenure -trackpositioninadvertising, ensuring consistent brand messaging in ing brands in the Caribbean and Latin SOMETHING MEANINGFUL? at the level of assistant or associate various sales channels. America.Responsibilitiesinclude de- professor, to begin August 15, 1998. Successful candidate will have 3+ years velopment of hotel and regional col- Candidate must hold a bachelor's of product marketing experience, lateral,advertising,promotions. WE NEED TALENTED preferably In brand management. Ability Qualified candidatemust balance degree and have outstanding experi- to develop and execute overall strategic numerous projectssimultaneously, WRITERS & ART DIRECTORS. ence with national advertising agen- objectives, and top notch communications possess good organization and com- cies. For more Information, please skillsarerequired.Positionislocated WE CAN'T PAY...but call David Benson at VCU, (804) Arlington, VA. munication skills, and have minimum 3-5years ad agency ormarketing THE WORK WILL BE VERY 828-2660. Virginia Commonwealth Please forward resume and salary communications Universityisan equalopportunityl requirements to: experience. Knowl- edge of hotel and resort marketing in REWARDING TO YOU. affirmative action institution and does Brand Marketing the Caribbean and Latin America re- not discriminate on the basis of race, MCI Telecommunications gions required. Must be comfortable If you're interested, please gender, age, religion, ethnic origin, or 1200 S. Hayes St., Dept 3234/082, with presenting to a group. Some inter- let usknow. Write to disability. Women, minoritiesand Arlington, VA 22202 national travel required. Position may Anti -Defamation League, persons withdisabilities are en- or fax to (703) 418-7782 be based out of Florida. Fluency in Box AB, 823 U.N. Plaza, couraged to apply. or email [email protected] English and Spanish preferred. Fax re- New York, NY 10017. sume and salary history to: VCU (303)221-4379 MCI EOE M/F Classified Advertising CallM.Morris at1-800-7-ADWEEK CLASSIFIED ADVERTISING/September 29, 1997 Page C11

HELP WANTED

TMC IS LOOKING Our growth continues to create new positions in Dallas and Greenwich, It's recruitment advertising. Got a problem with that? CT for ACCOUNT SERVICE and CREATIVES to work on high profile We're JWT Specialized Communications, a member of the J. Walter Thompson family. We create national promotion accounts. Appli- recruitment ads for the likes of Kraft, Microsoft, Allied Signal, TRW, Hewlett Packard and Pacific Bell. cants must possess aclearun- derstanding of promotional market- If you think clients like these will settle for anything less than ads built on strategy and imagination - ing and demonstrate attention to de- think again. Right now, we're looking for depth, brains, creativity, drive and energy to support rapid tail. Send your resume incon- growth in our Atlanta, Boca Raton, Chicago, Dallas, Los Angeles, Phoenix and San Francisco offices. fidence to: "LOOKING", The Marketing Continuum In other words, we need some great account management professionals. Healthcare experience is 301 N. Market St., Dallas, TX 75202 strongly preferred. FAX - (214) 747-1897 Account Supervisors - Must have 5 years of advertising experience in managing a major healthcare E-mail - tmccreative.com is No calls please. account. Must be able to supervise account team and juggle multiple projects. Recruitment experience helpful, but not necessary.

Account Executives - Must have3years of account service experience. MEDIA DIRECTOR Account Coordinators - Must have at least one year of account service, media, print production or Excellent opp'ty to head the Media marketing assistant experience. Dept. of afull -service ad agency. Supervise all media for our NYC & Please send resume indicating geographic preference and position desired to: Miami offices w/ lux goods, travel, JWT Specialized Communications, 6500 Wilshire Blvd., and real estate clients. Print experi- 21st Floor, Los Angeles, California 90048. ence a must with outdoor and spot Attn: Human Resources, Job Code: HCAW. broadcast knowledge a plus. Be a FAX: 800-805-9232. E-mail: [email protected] seasoned and organized self-starter who is ready to handle heavy client We are an equal opportunity employer. contact.Fax resume & salaryre- quirements to: JWT Specialized Communications (212) 582-4684 Attn: Business Affairs

PUBLIC RELATIONS OPPORTUNITIES Neenah Paper BOSTON AND NEW YORK - ALL LEVELS Kkriberly-Clark Corpyarcn Creamer Dickson Basford's Technology Public Relations Practice has Im- mediate Career Opportunities inits Westwood, Mass. and New York City of- MARKETING COMMUNICATIONS MANAGER fices: ACCOUNT SUPERVISOR (Opportunities in Westwood, Mass. and New York Neenah Paper, a marketleader in the uncoated premium paper City): Strong leader sought to manage and grow technology accounts. Ideal industry and a business unit of Kimberly-Clark, a Fortune 100 candidate will have 6 to 8 years of agency or corporate experience with a focus global consumer products company, has an opening for a on marketing public relations for technology products. Superior strategic planning and program development skills, excellent client relations skills and day-to- Marketing Communications Manager. day account management experience are required. Staff supervision and ability to motivate others is essential. Salary commensurate with experience. This Atlanta -based position reports to the Director of Marketing ACCOUNT EXECUTIVE (Opportunitiesin Westwood, Mass. and New York andisresponsible for developing and implementing the City). This professional will be a key player in our technology practice. The posi- communication strategy for the business unit. Key responsibilities tion requires 3 to 5 years of experience in technology public relations. Superior writing skills are essential as is a very strong record of media results. Salary com- are: write copy for, and coordinate development of,promotional mensurate with experience. materialwith the Advertising and Promotions Manager; ACCOUNT COORDINATOR (Opportunities in Westwood, MA): Entry-level pro- coordinate public relations activities for the business unit; develop fessional position. Start your career in public relations with CDB's technology practice. Previous public relations experience, such as an internship, is a plus. written customer communication material including direct mail, For consideration for all positions in Westwood Mass and New York City, please letters and a regular customer newsletter; develop, implement forward resume and salary history to: and manage a customer database to track customer communi- Maria Tassone, Mgr. Of Human Resources, Creamer Dickson Basford cations, customer response and provide data for identifying 350 Hudson Street, NY, NY 10014 Fax 212 367-8133. E-mail: [email protected]. sales opportunities; manage the promotional aspects of the Neenah Paper web site. To qualify for this position, you should have a college degree, 51 - years of proven results in a marketing communications or public relations position, excellent writing skills and experience using GOOD MORNING...M&C SAATCHI Microsoft Office products (Word, Excel, PowerPoint). Experience in developing and/or managing internet-based marketing com- Or perhaps good day or good afternoon or good munications is highly desirable, as is experience developing and evening...said with warmth, sincerity and just the slightest managing a customer database.Interested candidates may hint of egotism. In other words, we need a receptionist. submit their resume, with salary history, to Jan Gottesman, via Somebody who understands that the job is one of the most fax at 770-587-8709, e-mail at [email protected] or regular important in the agency, since you will be the first person mail at Neenah Paper, 1400 Holcomb Bridge Road, Building from M&C Saatchi, New York that anyone ever talks to. 200/2, Roswell, GA 30076.EOE Which might be the reason that you get the biggest office (okay, it's the lobby, but you can think of it as your office). Please call Kelly Nugent at 655-8050. Classified Advertising Call M. Morris at 1-800-7-ADWEEK Page C12 CLASSIFIED ADVERTISING/September 29, 1997

HELP WANTED

FIND A HOME FOR YOUR Advertising TALENTS AT PRINCESS HOUSE (COACH) Princess House is the leader in the development, marketing, sales and distril utionof tabletop and other home decor products in a direct selling environment. Princess House is over 30 years old and is a multi -plant company head- quartered in Dighton, Massachusetts. Over the last two years, we have expe- Advertising rienced a sales growth of over 20% per year. We are currently looking for the following individuals to join our dynamic team. Coordinator Product Designer Every Coach design is an American classic, every career withus an The selected individual will design andevelopdevelop new product concepts for opportunity to excel.We currently have a challenging career oppor- the Princess House product line. You must be able to conceptualize, model (including specs and blueprints on computer), produce working drawings tunity for an Advertising Coordinator to join our in-house Creative and specifications, and supervise prototype fabrication along with the ability Servicesteam. to provide artistic rendering of concepts which can be converted to scale In drawings, and provide to vendors. 5+ years of related experience, advanced this position you will coordinate mall, warehouse, and depart- CAD and Windows -based software skills, knowledge of manufacturing tech- ment store cooperative advertising. Additional responsibilities will niques in a variety of materials (i.e., blown and pressed glass, ceramic, include maintaining advertising and collateral budgets, tracking PolYresin, metal, textiles) and a degree from an accredited 4 -year design competitive advertising and coordinating the development of col- school are all required. lateral materials. You will also prepare weekly status reports, advertising calenders and schedule meetings. Sr. Product Manager The successful candidate will have a BA degree with previous adver- An exceptional opportunity exists for an innovative professional tising experience. Excellent analytical, organizational and problem who thrives in a fast -paced environment to research, design, and analyze new product line concepts and ideas. Successful candi- solving skills necessary. Proficiency in Macintosh, Word, Excel and date will develop sound product strategies that support lead- Lotus is required and Quark is a plus. ing brands and support lines. Working with designers to Coach offers a dynamic develop concept drawings, models and blueprints, you will work environment, career growth and com- also develop a five-year product plan that identifies specific petitive salaries. Interested candidates please send resume to: A, marketing strategies, consumer trends, financial benefits, prod- COACH, Dept. AC, 516 West 34th Street, New York, NY10001. uct features and functionalities. To be considered, you must FAX: (212) 631-2850.Only those candidates selected for consideration have a BS/BA in business administration, international business, will be contacted. No phone calls please. eoe/aap/m/f/d/v. marketing, or a technical manufacturing discipline and 7+ years of marketing and product development experiencein crystal, glassware, tex- ti les,metals or wood products in a consumer products environment. Candidates must have a strong knowledge of product development concepts and influences that stimulate consumer demand, and well-devel- ped project management, communication, presentation, organizational and analytical skills. MBA preferred.

To learn more about these growth opportunities within the Princess House team, please send a resume with salary history to Princess House, Improveyour reel Inc., 455 Somerset Avenue, N. Dighton, MA 02754, Atm: Jane Daniel, Human Resources Manager. Tel: (508) 880-1474; Fax: (508)880-1376.EOE/M/F andyourlife

RINCESS HOUSE' We're a $70 million Miami shop and we're looking fora Sr. Writer and Sr. Art Director to work on some of ournew accounts. We do fashion, fast food, liquor and of course PROMOTIONS ACCOUNT EXECUTIVE tropical resorts. So if you have passion, a good reel and We'rea leading consumer promotion agency looking for an energetic, personable and professional individual needed to maintain an on -site hate whiners as much as we do, give us a call. It's a chance role in the development and implementation of consumer promotion to do great creative. And do it 2 blocks from the beach. programs for our "Blue Chip" client in Minneapolis. If you have 3+ years promotion experience on the agency or client -side, a B.A. in marketing or communications, we want to talk to you about joining our account team. We offer comprehensive benefits, a competitive salary commensurate with experience, and the opportunity forgrowth. Fax resumes to: HR/Dept./AE/Minn. 203-862-6001 Only resumes sent with salary requirement will be considered We are an equal opportunity employer Tinsley Advertising 2660 Brickell, Miami, FL 33129 305-856-6060 (ask for Russ) fax 305-858-3877 ACCOUNT EXECUTIVE MID -SIZE ATLANTA

5+ years agency experience. Back- AGENCY NEEDS: I _I ground in developing strategies and AccountExecutives,2-4yrs marketing plans. Hotel, Retail and/ agency exp. required ATTN: ADWEEK CLASSIFIED ADVERTISERS: or Casino experience a big plus. Print Production Manager,4-7 Send resume & salary requirements yrsagencyexp. required ADWEEKClassified closes on Wednesdays at 4:30 p.m. to: Copywriter,2-3yrs agency exp. ADWEEK Classified, Box 4028 required. All copy and artwork must be in no later than WEDNESDAY. Copy received after Wednesday will be held and run in the next available issue. 1515 Broadway, 12th floor Please fax resume and desired New York, NY 10036 salary to 404-237-2811. We appreciate your cooperation.

* * * USE ADWEEK MAGAZINE TO GET NATIONAL EXPOSURE* * * CLASSIFIED ADVERTISING/September 29, 1997 Page C13

HELP WANTED DIGITAL CITY, INC. GROWS AND GROWS AND SO WILL YOU ... Digital City, Inc. is the nation's largest locally -focused online network. As a business unit of America Online, Digital City provides an array of Interactive products on AOL and the World Wide Web which combine useful community information, expert reviews, and the personal contributions of the people who use the service. We need your sales and marketing talent in the following positions at our Vienna, VA head - Quarters: Promotions Manager Develop advertising and promotional materials in support of local DCI markets. You will also develop the trade marketing program, AOL marketing tie-ins, affinity program and consumer loyalty program. Requirements include: creativity,lots of energy, knowledge of online services and the Internet, a BS/BA and 3+ years in promotion. Media experience helpful. Market Research Manager Manage and expand our consumer research functions as well as use this information to build presentations for DCI sales force. You will be responsible for consumer research; product testing; online advertising research; online and Internet usage analysis; research analysis and reports. Requirements include: 3+ years media marketing research and data analysis, a BS/BA, the ability to work in a high-pressure, deadline - oriented environment, knowledge of online services and the Internet. Usage Analyst (Research Analyst) Bring depth and breadth to usage information and corresponding analysis. You will validate, gather, organize, analyze and communicate information throughout DCI to ensure conformity and accuracy of the information used. Requirements include: a Knack for quantitative analysis, ability to manipulate numbers and make raw data into Are you an art director or copywriter who has the usable data and a strong knowledge of MS Excel and MS Access. We prefer someone who is very detail -oriented to draw conclusions and make suggestions to DCI sales guts to stand behind your creativerWould you like to force based on data. Knowledge of online services and the Internet desired as well as a BS/BA degree in math or statistics. find out right away if your ads worked - or bombed" Senior Advertising Account Executive We're a direct response agency that dares to do award - Customize Digital City Washington's advertising and promotional programs while sell- winningcreative that gets the phone ringing for clients . ing online advertising to the local DC market. Use your creative presentation skills to like Save the Children, Dirt Devil, Six Flags and' Ford do multimedia sales presentations and use your selling skills to close the sale. Re- quirements include: 5+ years experience selling advertising in the DC metropolitan Motor Company And 4.5°., of our billings come from area. Print broadcast or sales promotion experience a plus as is familiarity with online/ Internet sales. BA/BS preferred for this salary plus commission opportunity. spot TV alone. Right now, we're looking for writers and DCI offers a full, comprehensive salary/benefits package including vacation, 401(k), art directors that have years of advertising experience, stock plan, tuition reimbursement and health/vision/dental insurance. All responses will remain confidential. For Immediate consideration send resume INDICATING POSI- yet still look forward to what they can dream up at work TION to Digital City, Inc., 8615 Westwood Center Drive, Vienna, VA 22182, Email: DCIResumeigaol.com, Fax 703-918-2995. No phone calls, please. We are an equal op- every day If you think this means you, fax or mail your portunity employer. resume and 5 samples to:

Bennett Kuhn Varner Attn. Dick Bennett,Creative Director DIGITAL CITY INC". Buckhead Centre 2964 Peachtree Road Suite '700 Atlanta, GA 30305 Fax 404-233-0302 ACCOUNT EXECUTIVE ADVERTISING SALES A new and exciting travel publication is putting together its sales team to sell advertising space. This is a ground floor opportunity with great potential for future growth. PUBLIC RELATIONS POSITION Experience in print media is essential. Background should include selling ad space to consumer publications. Travel is required. PR/Promotions group at Integrated marketing communications agency seeks Qualified candidates should send their resume to: Strategic, savvy and passionate pr professional who demands great work for this position: ADWEEK Classified, Box 4027 1515 Broadway, 12th fl. New York, NY 10036 Corporate PR Account Supervisor for quick service restaurant account. Position requires 5-8 years experience with business -to -business, finance and franchise businesses. Strong business press and na- ADVERTISING PRODUCTION MANAGER tional consumer press media relations skills required. Corporate public relations ex- Hip downtown magazine seeks assertive and dynamic performer to join fast paced perience a plus. Position will require a strategic business leader who is motivated by environment. Position requires exceptional ability to handle multiple tasks under rigorous 'growing' a business. Some travel. Knowledge of marketing/advertising is key. deadline pressures. Will oversee all ad trafficking functions for growing weekly entertainment guide. Please send resume and salary history to: Successful candidate will be a positive and clear communicator with strong problem solv- Human Resources/PR ing, information management and organizational skills. Must be detailed -oriented, have great customer service skills and the ability to coax the best out of every situation. Pre- Kirshenbaum Bond & Partners vious related experience required. Will consider candidates with media trafficking experience required. Will consider candidates with media trafficking experience. Great growth 145 6th Avenue, New York, NY 10013 opportunity for stellar individual. Send cover letter, resume and salary requirements to: Fax: (212) 463-8643 www.kb.com H.R. Manager PO Box 129, 61 East 8th Street, New York, NY 10003

* * * Classified Advertising M. Morris at 1-800-7-ADWEEK * * * Page C14 CLASSIFIED ADVERTISING/September 29, 1997

HELP WANTED You Have to Think on Your Feet in Boston to Head Our Account Creative CT agency looking in San Francisco for a creative accountperson. It's not so complicated, really. Foote, Cone & Belding's San Francisco office seeks a Sr. Account (Even though our creative director says they don't exist.) Supervisor to give undivided attention to our casual footwear Client in Boston. That means you're based in Boston and must be able to work \Vc think our account people :114)111(1 lie as creative as our independently and think strategically. Sound like you? Send a persuasive letter with your resume to Foote, Cone & Belding, creative people. We're a Ital. new agency in ('airfield 733 Front St., San Francisco, CA 94111 or e-mail to [email protected] County looking for anACC111111i l'INCe1,111\1'Whose or Fax to (415) 820-8087 Ifil'ilS and ellergV IIMidi oar own. \hist have a minimum It's that simple of 3eill'S (111'1'0 and general agelieN experience. Fax your resume to Paul Hughes at (203) 899-7579.

GROUP ACCOUNT MANAGER EAST COAST Maddocks & Company is a successful, award winning bi-coastal design firm, with Fortune 500 clients in cosmetics, health and beauty aids, fragrances, telecom- MEDIA SPECIALISTS munications and many more. We are searching for a Group Account Manager to Due to tremendous new business, this global powerhouse Ad Agency seeks add to our New York office to manage a number of our high profile clients. The many levels of MEDIA SPECIALISTS. The successful candidates are all: selected candidate will assume full management responsibility for a select number self starters of our client assignments and will also be involved in new business on the overall possess strategic ability/aptitude growth of our company. The ideal candidate will be articulate, a solid strategic have strong analytical and organizational skills thinker with well established client management skills. 5-8 years related experience are focused and determined to continually challenge themselves in devel- required. Excellent compensation/benefits package. oping their Media careers. Mail or fax resume to: BRAND MEDIA MANAGERS Maddocks & Company MEDIA PLANNERS Attn: Human Resources ASSISTANT MEDIA PLANNERS 2011 Pontius Avenue SPOT/NETWORK BUYERS Los Angeles, CA 90025 Salary commensurate with experience; all positions are in NYC. Our client is an Fax # 310-479-5767 Equal Opportunity Employer. Please fax resume to: Pitcher & Crow, Inc. 212-352-2304 LOOKING FOR A SUIT Attn: Lucy Mason SALES THAT FITS. West Coast consumer maga- New Jersey -based AAAA agency zine is seeking a New York seeks a sharp, can -do Account Ex- based senior level sales person ADVERTISING PRINT ecutive. Successful candidate must with 5-10 years' consumer bestrategically -minded, highly - magazine experience. Must SPACE SALES PRODUCTION organized, proficient in both written have knowledge of class & Majortrademagazine publisher MANAGER and oral communication skills and mass beauty/fashion retail & non- seeksdynamic,energeticself have at least 5 years exp. in day-to- -endemic categories and Creative ad agency needs P/P Man- dayclientmanagement. Experi- possess strong managerial starter with proven sales record to ager for busy dept with wide range enceinhandlingfinancial,retail skills. Please fax resume to: sellinthe NY metro area. Good of accounts. Knowledge of outdoor, and multi -faceted accounts is pre- (212) 630-4295 or mail to: presenter, quick thinker who thrives collateral,directmail,advertising, ferred. Please send your resume to: Box LA, Fairchild Publications, in a team environment. 3 yrs experi- printing,retouching.Maintain The Lunar Group, Inc. 7 West 34th St., NY, NY 10001. ence required. Salary, commission, budgets and overall quality control. Attn: Human Resources 5 years experience. Fax resume and EOE. benefits. 9 Whippany Rd. salary to: Fax resume and salary history to: Whippany, NJ 07927 Production Fax: (201) 887-3722 Fairchild 212-536-5353 212-949-0499 Email: [email protected] Publications

ASSISTANT MEDIA PLANNER MEDIA SENIOR MEDIA Support MD w/planning & buying Large magazine publishing compa- PLANNER/STRATEGIST ny needs bright assistant for two for our NYC & Miami offices w/lux PLANNER/BUYER goods, travel, and real estate Famous International Jewelry com- senior level executives in rapidly ex- pany expandingits clients.Printexperiencea must. target market 2+ yrs.planning exp.--print & panding New Media area.Clerical seeksbright MEDIAPLANNER/ Must be able to work w/busy Traffic b'cast. Major nat'l accounts. Master duties, daily contact with other com- Dept. and follow through on simul- STRATEGIST to work on this top of panies in the electronic field, strong taneous projects. 1+ year related theline luxury item.Will do light of MRI, CMR, IMS and Word/Excel. computer and language skills. Only traveling in US & Europe. Must have media experience required. Fax re- 1-3 years experience in ad agency Heavy client contact. Great benefits. ambitiousand innovativetypes sume & salary requirements to: need apply. with some print exposure. This is de- Nice people. Fax resume to: (212) 582-4684 finitely the JOB OF THE YEAR!!! Please send your resume and salary Attn: Business Affairs Mary. 212.973.0989 requirements to BPI Communica- Call Ms. Moss (212) 382-1577 tions, 1515 Broadway, New York, NY 10036, attention M. Runco...or fax to (212) 536-5310 attention M. ACCOUNT EXEC Runco. Growing creative shop with premium clients needs strategic, organized self-starter. USE ADWEEK MAGAZINES 3yr. min. agency exp. Great opportunity. Catch a Creative Genius Good Benefits. Friendly environment. TO GET NATIONAL EXPOSURE. ADWEEK CLASSIFIED Downtown NYC. Fax resume to 366-0468. Culture 1 September 29, 1997 CULTURE TRENDS

MTV's The Hollywood Reporter's Box Office Buzz Clip For 3 -Day Weekend ending September 21, 1997 Buzz Clips are usually by new, up- This Last Weeks 3 -Day Total Picture Weekend Gross Gross Sale and-coming artists who MTV believes Week Week in Rel. have special potential. Of the 40 1 New -- In & Out 15,019,821 15,019,821 videos that MTV designated as Buzz 2 1 1 The Game 9,032,659 28,259,764 Clips since January 1994, more than 75% have been certified gold or plat- 3 New -- Wes Craven's Wishmaster 6,038,516 6,038,516 inum. 4 New -- L.A. Confidential 5,211,198 5,211,198 Week of 9/21/97 5 5 5 The Full Monty 3,022,096 10,254,090 Artist/Group: Radiohead 6 New -- A Thousand Acres 2,931,762 2,931,762 Song/Video: "Karma Police" Director:Jonathan Glazer 7 2 4 G.I. Jane 2,371,778 42,497,284 Is Radiohead picking up where Led Zepplin 8 4 4 Money Talks 2,188,438 37,183,240 left off? The backdrop for their new album, O.K. Computer, isSt. Catherine's Court, set in a 9 6 8 Air Force One 2,073,198 166,093,896 secluded valley just outside Bath, England. 10 3 2 Fire Down Below 1,575,962 13,954,017 Described by the band as the perfect environment to escape from outside influences, the band 11 7 3 Hoodlum 1,251,749 21,988,044 made use of the various rooms and atmospheres 12 8 6 Conspiracy Theory 1,218,330 72,624,381 throughout the house.For instance, the band would perform in the ballroom, with the producer 13 13 11 Men in Black 1,208,375 240,942,775 recording in the adjacent library.Other songs 14 10 9 George of the Jungle 1,073,169 100,015,066 were recorded in the stone entrance hall for an eerie, ominous effect. Don't you wonder what 15 12 14 Hercules 954,539 94,253,632 Jimmy Page would say? 16 9 3 Excess Baggage 710,065 13,535,994 Artist/Group: ForestFor The Trees 17 26 12 Face/Off 705,379 110,826,107 Song/Video:"Dream" Director: Kevin Godley A lack of inhibition is what distinguishes 18 14 5 Cop Land 671,314 43,543,338 Forest For The Trees' self- titled debut album, 19 11 4 Mimic 637,379 24,532,761 the brainchildof singer - songwriter producer Carl Stephenson, from other modern music. 20 17 10 Contact 427,210 97,796,286 Carl's organcially grown collage of hip -hop beats 21 18 13 My Best Friend's Wedding 378,690 121,670,988 and exotic instrumentation does indeed seem unfettered by stylistic allegiances and commer- 22 20 7 Picture Perfect 369,719 30,828,720 cial considerations. Some of you may recognize 23 19 Leave it to Beaver 327,825 10,030,810 his work with another music revolutionary --he 4 collaborated with Beck on his first chart hoping 24 21 10 Shall We Dance? 284,424 6,917,280 hit "Loser", as well as his full length debut 25 22 9 Mrs. Brown 281,395 5,925,569 Mellow Gold. 26 16 3 She's So Lovely 273,192 6,957,974 Artist/Group: The Verve Song/Video: "Bitter Sweat Symphony" 27 24 7 Spawn 222,721 53,218,469 Director:Walter Stern 28 15 5 Event Horizon 215,194 26,139,603 After a much -publicized breakup in 1995, the British group The Verve is back with Urban 29 28 17 The Lost World 184,795 228,709,214 Hymns. A fierce affirmation of the power of 30 25 7 Air Bud 165,941 21,837,749 music, this record recognizes the enormous 31 27 15 Con Air 154,258 100,927,613 potential which first became evident over the course of the band's two previous albums and 32 30 6 Def Jam's How to be a Player 151,617 13,606,973 scores of concert dates worldwide. Bitter Sweet 33 23 3 Kull the Conqueror 127,775 6,001,005 Symphony elevates drowsy irony and projects it Liar Liar 125,160 181,038,925 on a symphonicscope, crystallizing the deeply 34 34 26 personal themes which link the album's 13 tracks. 35 31 7 In the Company of Men 110,188 2,323,635

Billboard'sTop 15 Singles MTV Around Compiled from a national sampleof retail, store and rack sales reports,for the week ending Sept 27, 1997 provided by SoundScan. the World This Last Peak Wks on Week Week Pos. ChartTitle Artist 1 1 1 3 Honey Mariah Carey Week of 9122197 2 New 2 1 4 Seasons of Loneliness Boyz II Men 3 3 3 6 You Make Me Wanna Usher 4 5 4 15 How Do I Live Leann Rimes MTV Mandari 5 2 2 14 Quit Playing Games Backstreet Boys Artist Title 6 4 1 9 Mo Money Mo Problems Notorious B.I.G 1. Tarcy Su Nobody Pay 7 6 1 16 I'll Be Missing You Puff Daddy & Faith Evans Attention 8 7 4 7 2 Become 1 Spice Girls 2. 2 Girls Woodpecker 3. Zhang Hui Mei Dance Alone 9 8 4 13 Semi -Charmed Life Third Eye Blind 4. Ronald Zhang When You're Not 10 2 10 44 Foolish Games Jewel Around 11 9 7 4 Barbie Girl Aqua 5. Wan Fang Childish 12 13 12 12 Invisible Man 98 Degrees 13 11 11 12 All For You Sister Hazel MTV Europe 14 16 14 4 Building A Mystery Sarah McLachlan Artist Title 15 17 15 5 All Cried Out Allure featuring 112 1. Coolio CU When U Get © 1997 Billboard/Soundscan, Inc. There 2. Meredith Brooks Bitch 3. Puff Daddy I'll Be Missing You 4. Will Smith Men In Black 5. Michael Jackson History Billboard's Heatseekers Albums Best selling titles for the week ending September 6th by new artists who have not appeared on the CM= top of Billboard's album charts. This Last Wks. on Artist Title Week Week Chart Artist Title 1. Fernanda Abreu Katia Flavia 1 3 9 Trio Da Da Da 2. Silverchair Abuse Me 3. Shakira Pies Descalsos 2 7 6 Days of theNew Days of the New 4. Spice Girls 2 Become 1 3 1 29 Sneaker Pimps Becoming X 5. Blur Song 2 4 5 7 98 Degrees 98 Degrees 5 9 23 Daft Punk Homework MTV Japa 6 2 2 Talk Show Talk Show Title 1. Oasis D'You Know What 7 6 18 Lee Ann Womack Lee Ann Womack I Mean 8 8 12 Robyn Robyn Is Here 2. Mariah Carey Honey 9 New New Life of Agony Soul Searching Sun 3. Hanson Where's the Love 4. Foo Fighters Everlong 10 12 16 Our Lady Peace Clumsy 5. Beck Jack Ass 11 11 9 Michael Petersen Michael Petersen 12 New New Bob & Tom Fun House Artist Title 13 10 58 Jaci Velasquez Heavenly Place 1. Sugar Ray Fly 14 14 3 Diana Krall Love Scenes 2. Puff Daddy It's All About the Benjamins 15 15 9 Charlie Zall Sentimentos 3. Mariah Carey Honey © 1997 Billboard/Soundscan, Inc. 4. Fiona Apple Criminal 5. Jewel Foolish Games WEEK DIRECTORIES'98 Editions Available Now Are you using up-to-date data? The new 1998 editions of Adweek's Agency Directory (publishes August), Major Media Directory (publishes October) and Client/Brand Directory (publishes November) are coming off the press. Containing over 20,000 Advertising, Marketing and Media Companies and more than 90,000 personnel. If you've been using that "other reference," you'll be pleasantly surprised by how much more user- friendly we are. Listings are arranged so you can find all the data you need the first time. You can search by brand, by agency, by company name. And there are indexes to help you search by geo- graphical location, by category, by type of business or type of media. Backed by the resources of ADWEEK, BRANDWEEK and MEDIAWEEK. Also, if you're a client looking for someone to build a Web site, an agency with a multi -media need, or a developer in search of digital alliances, you'll find all the answers you need in ADWEEK's Directory of Interactive Marketing. Listing over 3,000 interactive companies, this invaluable reference can save you hours of research.

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1,,, 1111 1111,111.11,11m11 ,,,,,1.1.1.11.11,11 MEDIAWEEK September 29, 1997 http://www.mediaweek.com PAGE 41

CALENDAR

Women in Cable Et Telecom- Media Notes munications' Greater Texas chapter presents a "Telco NEWS OF THE MARKET Edited by Anne Torpey-Kemph 101 and Interconnection" course Oct 2-3 at Paragon Cable in Irving. Contact: 312- SMART Gains Sponsors Syndication's overall share of Cara, former head of special 634-2353. SMART, thealternative TV audi- national television was 18 per- projects for Reader's Digest, has ence -measurement service now cent. In early prime, syndication signed on as publisher. Conde Nast's GQ presents its in test in Philadelphia, last week attracted 48 percent of national "Men of the Year" awards, added three sponsors-ad agency television shares, and in kid Belo Floats Debt Bonds honoring men of distinction Ogilvy & Mather and media buy- fringe, syndication scored 39 per- Dallas -based A.H. Belo Corp. in 17 categories, Oct. 15 at ing services Western Internation- cent of total national TV. announced last week that it has Radio City Music Hall in New al Media and Zenith Media Ser- priced $250,000,000 in deben- York. Dennis Miller will host; vices. This makes 25 sponsors so 'RD' Launches Large Edition tures, yielding 7.25 percent, due David Bowie is the headline far, including advertisers, manu- Reader's Digest Association has in 2027. The offering was made entertainment. Contact: 212- facturers, the Big Three broad- launched Reader's Digest Large through a variety of investment 880-7289. cast networks and ad agencies. Edition for Easier Reading, a banks, led by Merrill Lynch; the standard magazine -size edition proceeds will be used to repay Conde Nast willholdits 'Cosmo', 'react' Up Rate Bases with graphics and advertising, bank indebtedness. "Clothing Collective" used - Two publicationsannounced replacing its long -running, clothing drive during the rate -base increases last week. digest -size, graphics- and ads - NBC Expands Engel Deal week of Oct. 20 at participat- Hearst's Cosmopolitan will edge free large -type edition. The ini- Peter Engel, the prolific producer ing ad agencies in New York, up in January by 50,000, to 2.3 tial rate base is 530,000. Philip of NBC's Saturday -morning Chicago, Los Angeles, San million. And Parade Publica- Francisco and Detroit. Con- tions' teen magazine react, a tact: 800-899-0089. newspaper supplement, will jump to 3.5 million, from 3.3 million, The Magazine Publishers of next month. react will be distrib- America and the American uted in three additional papers, Society of Magazine Edi- in Mississippi and Ohio. tors will present The Amer- ican Magazine Conference 'Nanny' Welcomes Elton Oct. 23-26 at the Scottsdale Elton John will appear on the Princess Hotel, Scottsdale, Oct. 8 episode of CBS' The Nan- Ariz.Featuredspeakers ny, the network said last week. include Katharine Graham, The singer will guest star as the chairman of the executive host of a party where Fran Fine committee, the Washington (played by Fran Drescher) and Post Co.; and Sen. John Maxwell Sheffield (Charles McCain (R -Ariz.). Contact: Shaughnessy) finally have their 212-872-3700. first date. The Nanny airs Wednesdays at 8 p.m. (ET/PT). New York University presents a conference entitled The Nielsen's 'Share of Viewing' Due ChangingLandscape in In Nielsen Media Research's first Entertainment, Media and Share of Viewing Report, due Kathy Keeton, 58 Communication Technology, out in early October, syndication Oct. 30 at the Stern School of comes out shining, according to Kathy Keeton, president and chief operating officer of Business in Manhattan. Con- the Advertiser Syndicated Televi- Penthouse publisher General Media International, died tact: 212-998-0548. sion Association. Figures for Sept. 19 in New York due to complications from diges- May 1997 in the report, which tive -tract surgery. She was 58. Keeton helped her hus- The California Cable Televi- will directly compare the three band, Bob Guccione, launch Penthouse in the '60s and sion Association presents national television media (net- together they founded the now -defunct titles Omni and The Western Show Dec. 9- work, cable and syndication), Longevity. Keeton was diagnosed with breast cancer in 12 at the Anaheim Conven- show surprisingly high shares for May 1995 and spent the last two years of her life crusad- tion Center, Anaheim, Calif. syndication in some key dayparts, ing for research on-and better public access to-the al- Contact: 510-428-2225. including daytime, late fringe ternative cancer drug hydrazine sulfate. and kids, according to ASTA. PAGE 42 http://www.mediaweek.com MEDIAWEEK September 29, 1997 Media Notes CONTINUED

TNBC teen programming block Canada, Europe, Africa and the since 1988, has renewed a five- Middle East. year coproduction partnership with NBC Enterprises. Engel, AEtE, History Channel Catch Air the creator/executive producer of A&E Television Networks and Saved by the Bell and California US Airways have struck a deal Dreams, will now have broader to make A&E and History scope to develop programming Channel programming available for prime time, first -run syndica- for inflight entertainment on tion, cable networks and foreign US Air flights. The program- Nashville, Act 2: Crook and Chase go home again. coproductions. Under terms of ming will begin running imme- the deal, NBC will continue to diately for passengers on trans - finance any project from Engel Atlantic and select trans- Talkers Return to TNN Productions and take a share of continental flights. the domestic revenue for the off - Crook & Chase, the talk and variety show that had a sev- network syndication of Engel - ABC Plans Goldberg Series en-yearrun in prime time on cable'sTheNashville Net- produced series (as the network ABC Entertainment has signed work and a brief run in syndication in 1996, is returning to TNN. Hosted by Lorianne Crook and Charlie Chase, the has done with Saved by the Bell an exclusive series development for the last nine years) as well as deal with actor Adam Goldberg. hour-long show will air at 3 p.m. weekdays, beginning worldwide distribution rights Most recently, Goldberg starred today. The syndicated version was distributed by Multi- through NBC International. in ABC's canceled drama Rela- media Entertainment, which was acquired last year by Universal Television. tivity. Goldberg also has had a Kubin Heads Western in East recurring role on NBC's Friends. Western International Media is AM/FM Radio Networks, a ABC Radio Launches Talkers expanding its East Coast opera- Nexstar Buys Pa.'s WJET subsidiary of Chancellor Broad- Not to be outdone by its televi- tions. Michael Kubin, managing Nexstar Broadcasting Group, the casting that will provide and sion brethren, ABC Radio Net- director of Media Inc., which Scranton, Pa.-based broadcast develop programming for Chan- works premiered two new shows Western acquired last year, has group, announced last week that cellor and other station groups. last weekend, both talk formats. been named managing director, it has reached agreement to Andrews was most recently The Mitch Albom Show will air East Coast. Also, Robert Lilley, acquire Erie, Pa., ABC affiliate senior vp for ad sales and mar- on Saturdays from 1 to 4 p.m. a nine-year veteran of Western, WJET-TV from the Jet Broad- keting at ABC Radio Networks. (ET) and The Mark Davis Show was made executive vp/managing casting Co. and its principal will air on Sundays from 1 to 4 director of the New York office. owners, Myron Jones and John CC Takes Over Affiliate Sales p.m. (ET). ABC Radio net- Eight offices-New York; Kanzius. Terms of the deal were Comedy Central will take over works is the largest radio net- Boston; Washington, D.C.; not disclosed. The soon -to -be direct control of its affiliate sales work in the U.S., with more Philadelphia; Pittsburgh; Cleve- seven station group was formed operations, which had been in the than 2,900 affiliated stations land; and Toronto-will fall in 1996 by investor Perry Sook hands of MTV Networks, one of carrying its programming. under Kubin's purview. and Boston -based ABRY Broad- the network's two parent compa- casting Partners, an investment nies (the other is Time Warner). TCI Music to Buy Paradigm CTW, Nelvana Have a 'Problem' firm. Nexstar will sell its CBS Reaching some 45 million sub- TCI Music agreed last week to Children's Television Workshop affiliate WYOU-TV in Scranton, scribers, Comedy Central has acquire Paradigm Music Enter- has entered a coproduction part- Pa., to comply with FCC regula- Brad Samuels, its vp of affiliate tainment Group, which operates nership with Nelvana Communi- tions on ownership limits. Nexs- sales, in place to oversee all distri- two popular music destination cations on the development and tar plans further acquisitions in bution efforts, and he is likely to Web sites, for $24 million in production of Problem 13, an small and medium-sized mar- be promoted to senior vp/affiliate TCIM stock and the assumption animated educational series that kets, a company spokesman said. sales and marketing in coming of $6 million in Paradigm debt. helps kids comprehend math. weeks. "We're off to the races TCI Music, a unit of Liberty CTW and Nelvana will co - Andrews Takes ABC Radio Reins with all the major cable opera- Media, owns the digital audio finance the production. Distrib- Lynn Andrews has been pro- tors," said Samuels. "Now it's no service DMX and has agreed to ution will be shared, with CTW moted to president of ABC longer just a sales effort, but a purchase The Box, a music handling rights for all media in Radio Networks. Andrews suc- chance to take the existing affili- video service. Paradigm is the the U.S., Latin America and cceds David Kantor, who ates and work more individually parent of SonicNet and Addict- Asia, while Nelvana covers resigned last week to help form with them." ed to Noise. The Editors of MEDIAWEEK are celebrating twelve years of Media DEADLINE FRIDAY, All -Star winners - the best people OCTOBER 31 in our business.Take a look at last year's winners below, and you'll get the idea. We invite you to CATEGORIES: nominate a media professional for the 1997 awards. Media Director Planning You can champion your peers. Research To qualify you must be a working National media professional or media sales Television rep or research supplier doing or Cable business with agencies and buying services. (Nominations are Magazines limited to two per person) Spot Television

Only ballots with complete Radio information can be considered. Newspaper You must include a brief comment about your choice on Out -of -Home this ballot or return on an extra New Media sheet of paper if necessary.

Category: No -ninate: LAST YEAR'S WINNERS Titl Donna Marie Baum Lisa Denzer Agency: Fallon McElligott Leo Burnett Address: 1996 Out -of -Home 1996 Magazines Phone: Jamie Sterling John Nardone Comments: Squier-Knapp-Ochs Modem Media 1996 Spot Television 1996 New Media Ca:egory: Kathleen Olvany Riordan John McSherry Ncminate: Kraft Foods BJK&E Media Group 1996 President's Award / Planning 1996 Research Tit e: Agency:_ Daniel Rank Jack P Cohen DDB Needham DDB Needham Address: 1996 National Television 1996 Newspapers Phone: Beth Gordon Shari Levine Cc mments: _ GSD&M The Media Edge 1996 Radio 1996 Media Director of the Year Your Name: Title: Company: Presented by Acdress: City: State: Zip: MEDUWEEK Please mail your completed ballots to: Reception Sponsor Luncheon Sponsor Alexandra Scott -Hansen, Manager of Special Events MEDIAWEEK 1515 Broadway, 12th Floor, New York, New York 10036 gt or Fax ballots to Alexandra's attention at (212) 536-5353 Register your nomination Online at www.mediaweek.com (212) 536-6588 Mail, fax, or e-mail your nomination today. For further information, please call PAGE 44 http://www.mediaweek.com September 29, 1997 MEDIAWEEK

BIG DEAL

Rugrats (TV series and movie) Real Money Advertisers:Burger King, Nickelodeon Agency:N/A ADVERTISING ACTIVITY IN THE MEDIA MARKETPLACE Begins:Early 1998 Budget:$50 million Media:TV, cable, POP PANASONIC DIGITAL L'EGGS SHEER COMFORT Advertiser:Panasonic Advertiser:Sara Lee Nickelodeon has landed the biggest Agency: Grey Advertising, N.Y. Agency:DDBNeedham,Chicago unattached player in the quick - Begins: Nov. 3 Begins: Oct. 13 service restaurant world, Burger Budget: $15 million Budget:$5-8 million King, for a multiyear, multipronged pro- Media:TV Media: TV, print motional alliance centered around the Panasonic hopes to make a prime -time To meet the comfort standard set by the Rugrats movie and television series. The splash with the Nov. 3 launch of a $15 mil- casual dressing trend, Sara Lee Hosiery's deal, which kicks off in early '98, is lion TV campaign for its digital product Leggs unit is rolling out nationally its Sheer expected to pour more than $50 million line, the largest amount it has spent in the Comfort line, which is being supported by in marketing support next year alone last five years on fourth-quarter advertising. an estimated $5-8 million national TV and behind Nick properties. Dubbed a "relaunch" of the Panasonic print campaign. Rugrats the film, which premieres brand, the campaign aims to paint Pana- The ads, by new agency DDB Needham, Thanksgiving '98, serves as the center- sonic as the cutting -edge leader in the Chicago, feature an animated "every- piece of the non-exclusive BK-Nick realm of digital home entertainment prod- woman." On TV beginning Oct. 13, she ucts. The $15 million will be loaded leaps effortlessly over buildings and fields, up in buys across nine markets, pri- coming to rest on a mountaintop. "Com- marily in prime -time spot such as fortable pantyhose does require a leap of Monday Night Football, ABC's faith," a voice says, "but when was the last revived Wonderful World of Disney time you had pantyhose you could leap in?" and NBC movies, and will showcase The spot is tagged with the longstanding Panasonic's 36 -inch SVGA -TV moni- "Nothing beats a great pair of Leggs." tor and palmcorder camcorder. The The spot will air 600 times through ads' tagline, "It's a digital world, made December on morning network news shows, possible by Panasonic," attempts to solidify the company's capabilities in the digital product arena. A third spot with DVD is BK boostsRugrats'big -screen debut. being relaunched after it was shown during the Academy Awards alliance, which includes a separate promo earlier this year. The DVD spot program next year for the show and anoth- includes a new ending that features New L'Eggs ads leap to meet a trend. er undetermined show. a joint promotion with Universal Home The pact marks the first pairing of BK Video. Consumers who purchase a Pana- on prime -time sitcoms, dramas and movies and Nick. It also is the first fast food pro- sonic DVD player will get their choice of and on Lifetime and A&E, to reach females mo for Rugrats, which launched its sixth two free DVD movie titles of four 25-49. Ammirati & Puris/Lintas, New season in late summer with new episodes. offered-The Shadow, Beethoven, The York, buys media for Sara Lee. The print The show ranks as cable's top series Paper and Babe. ad has the Matisse -like woman leaping among kids 2-11. Tom Harbeck, Nick's The campaign will air in Panasonic's across half -page spreads in November issues senior vp/marketing and on -air promotion, primary markets-New York, Los Angeles, of 13 magazines, such as Family Circle, Peo- said he thinks the deal signals the tide is Chicago, Philadelphia, San Francisco, ple and Mademoiselle. For Sheer Comfort, turning for cable nets in seeking out cor- Atlanta, Boston, Washington, D.C., and Leggs wanted something more abstract, porate partners. "Over the last five years, Seattle. said marketing director Romaine Sargent, the climate for promotions has become "The whole concept behind it is we are and chose a faceless woman who transcend- tougher," he said. "I think this shows continuing this digital feeling for all of our ed race, age, even hair color, so more we've arrived." advertising," said Bob Greenberg, vp and women could identify. For each of the promos, BK plans to general manager of advertising, Panasonic Further support behind Sheer Comfort launch four -to -six -week kid -targeted pro- Consumer Electronics. "We got a consen- includes an Oct. 26 insert to 45 million grams, with premiums, POP, media buys sus from all the merchandising groups at consumers and merchandising programs on Nick and other cable and broadcast Panasonic to coordinate the images...to tied to magazines and retailers, such as one channels. -TL. Stanley and K Benezra enhance the brand image." -Tobi Elkins with Glamour and Eckerd Drug Stores. with Shannon Stevens The hosiery category has been flat in MEDIAWEEK September 29, 1997 http://www.mediaweek.com PAGE 45

CMR TOP 50

A WeeklyRanking of the Top 50 Brands' Advertising in Network Prime Time

Week of Sept. 8-14, 1997

Rank Brand Class Spots

1 BURGER KING V234 recent years, a direct result of the casual 2 DOMINO'S PIZZA V234 trend. "In general, hosiery makers are look- 3 NISSAN AUTOS--ALTIMA T112 ing outside the sheer category for growth," 4 KFC V234 Sargent said, and into items such as tights, 5 RED LOBSTER V234 opaques and trouser socks. Leggs research 6 ACE HARDWARE STORES V345 revealed that women want more durability 7 SEARS --SALES ANNOUNCEMENTS V321 and comfort in hosiery. -BeckyEbenkamp 8 LITTLE CAESAR'S V234 MOTRIN--JR STRNGTH PAIN & FEVER C & T D211 GROLSCH BEER 10 SATURN CORP. T111 Advertiser: Seagram 11 1 -800 -COLLECT B142 Agency: Gearon Hoffman, Boston LIVE ENTRTNMNT--WESCRAVEN'S WISHMASTERV233 Begins: November TACO BELL V234 Budget: $4 million 14 JC PENNEY--MULTI-PDTS V321 Media: Print, radio, outdoor PEPSI F221 In its first major ad effort behind Grolsch PIZZA HUT V234 beer since obtaining its import rights ayear 17 MEWS F211 ago, Seagram is breaking a $4 million print, SEARS--MULTI-PDTS V321 radio and outdoor campaign that layers the VISA --PLATINUM CREDIT CARD B150 brand's centuries -old Dutch heritage with a 20 3 MUSKETEERS CANDY BAR F211 contemporary dose of irony. K MART --CHILDREN'S APPAREL V324 To make the brand relevant to affluent, L'OREAL VOLUMINOUS MASCARA D112 21 -to -34 -year -old, male consumers, the SPRITE F221 campaign superimposes an ironic text over 24 ALMAY ONE -COAT MASCARA D112 reproductions of classic Dutch paintings- SPRINT LONG DISTANCE --RESIDENTIAL B142 say, "The same bold taste since the days TYLENOL--EXTRA-STRENGTH GELTAB D211 when body piercing meant cutting off an 27 STAR WARS TRILOGY --VIDEOS H330 ear," over a Van Gogh self-portrait. Over a 28 BURLINGTON COAT FACTORY --WOMEN V311 portrait of a lutist, text says Grolsch is FEDERAL EXPRESS AIRFRGHT--DOM. & INT'L 8612 "brewed the same way since the days when HEALTHY CHOICE --LUNCH MEAT F151 the unplugged version was the only ver- MAYBELLINE EXPRESS FINISH NAIL POLISH D115 sion." All the ads show the brand's distinc- PRIMESTAR SATELLITE SYSTEM H320 tive stoppered bottle. SNACKWELL'S--COOKIES F163 Seagram wouldn't comment, but industry 34 AT&T LONG DISTANCE --RESIDENTIAL B142 sources said the campaign may finally rev up CLARITIN ALLERGY RX D218 the 1 million-case brand. Even Dutch KELLOGG-S--CRISPIX CEREAL F122 megabrand Heineken is emphasizing other PIER 1 IMPORTS V344 elements than its Dutch identity (though sis- SHAKE 'N' BAKE FOR CHICKEN F119 ter brand Amstel lately is playing up its SLEEPING BEAUTY --VIDEO H330 Amsterdam roots). According to trade mate- VISA --CREDIT CARD B150 rials, the campaign breaks next month in 41 ACURA AUTOS T112 national books such as Rolling Stone, Men's AMERICAN DAIRY ASS'N--MILK F131 Journal, Spin andOutside,and on radio and BRITA--WATER FILTER PITCHER H235 in alternative newspapers in New York, L.A., BUENA VISTA --A THOUSAND ACRES MOVIE V233 Miami, Chicago, Atlanta and Denver. New COLGATE WAVE TOOTHBRUSH D121 York also gets bus -shelter posters. A whole- GLADE --CANDLE SCENTS H243 saler said he's been told the campaign is bud- HONDA AUTOS --CIVIC T112 geted at $4 million for one flight running MAYTAG --WASHER H214 through the holidays and another planned MENTADENT ADVANCED WHITENING PASTE D121 for next May through July. That's a pittance MENTOS MINTS F211 next to Heineken's $25 million-plus, but it's far more than the brand has received in Ranked ii order of total spots. Includes ABC, CBS, NBC, FOX, UPN and WB. Regional feeds are courted ES whole spots. Spots indexed to average spots for all brands advertising in prime time, i.e., if McDonald's Index=1308, wlcDonald's ran recent years, signaling Seagram's high ambi- 1208 percent more spots than the average. Source: Conpetitve Media Reparmg tions.-Gerry Kherniouch PAGE 46 http://www.mediaweek.com September 29, 1997 MEDIAWEEK Media Person BY LEWIS GROSSBERGER

by MP, since the two are essentially inter- changeable. OK, let's see, we have the cover Stars and Stripes feature with more movie stars dressed up in the sweater & suit costume, described here as ONE OF MEDIA PERSON'S GREATEST JOYS EACH YEAR "this season's signature look." Matthew Brod- erick is smiling. Peter Fonda is smiling. Cu- is perusing the special newspaper section he thinks ofsack still frowns. Then we have another suit story. Surpris- as Rich Men's Fashions of the Times, as it never fails to give him a pre- ingly, the models here (all of them even grim- view of exactly which stylish apparel he will not be wearing this fall and mer than John Cusack, some downright evil) are wearing ties and shirts. These guys-or winter. This time it's a little harder to find the chic Sunday supplement, more likely, their editor-must be smarter than the movie stars, having already dumped since all sections of The New York Times now consist primarily of love- the "signature look" that was so hot a few ly color pictures suitable for framing and wall display by grateful read-pages back. Better yet, they have invented a concept of staggering originality: something ers. But finally, there is the RMFOT, with an unsmiling John Cusack called stripes. This bold new design can best be described as long, thin vertical lines on a on its somber, life -denying cover. Why is John Cusack looking so plain background. "Wearing a suit should be glum? Media Person wonders. Is it becausedispiriting thing to see a major American a kind of adventure, not a dull workaday ex- his sister is in and he's out? Or is it thedesigner go insane before your very eyes. perience," explains the copy. This of course clothes he's been given to wear? A suit jack- What could have possessed you, Tommy? raises the question: If that's the case, why are et, apparently, and under it, neither shirt norDid you eat some bad haggis on your vaca- all these adventurous fellows wearing the tie but a sweater, and under that, something tion? Do you actually believe American guys same outfits? black, perhaps a T-shirt. The outfitis want to look like Princess Di's ex-husband? Despite all this carping, Rich Men's summed up with a cover line reading: "ADo you see one man in North America-Fashions of the Times does contain, as New Kind of Classic." excluding, of course, Dennis Rodman and always, some great bargains for the stylish Know what that means? It means theMary Albert-showing up anywhere in abut economically challenged man. You can men who read this kind of thing and take it plaid skirt? find a gray, wool suit-striped, of course- seriously will show up at from Ralph Lauren for the first parties of fall only $2,395; some nice wearing suchmotley Youknow, it's always an ugly, dispiriting thing tosee a major corduroy pants from garb,justastheir Ermenegildo Zegna fathers showed up 25 American designer go insane before your very eyes. (currently appearing in years ago in Nehru jack- the Guinness Book of ets. They'll look around the room and spot A couple of pages later, Media PersonWorld Records for First Name With the 14 other addled fops in the same outfit andencounters more weirdness. Here is a snug, Most Syllables) for a mere $240; a nylon zip- simultaneously come to the same realization: suburban scene, a man in shorts napping in a per jacket from Claiborne for a low, low "My God, we all look like total dorks." End backyard hammock with his young son sleep- $195; or, if that's not warm enough, a suede of classic. ing on top of him and the faithful family dog coat for $2,769 from Gianni Versace. Say, But maybe it's not the clothes. MP sud-sitting below. The product? Lauder's newwasn't there something about him in the denly remembers that he has never seen John Pleasures for Men. news recently? Cusack smiling. John, you're a movie star, for Now this certainly rings true. Offhand, Want to know who RMFOT (and for that heaven's sake. You can afford to buy yourselfMP can't think of any guy he knows who matter, the Times) is designed for? Just check Prozac, Zoloft, Paxil...something to lift yourwould plunge into a venture like this without the accessories piece, which states: spirits. first carefully laying on a costly perfume. But "These days, a man can find the perfect Flipping open the 'zine, Media Person let's be fair; maybe it's not perfume. After all, particulars in shoes, watches or eyeglasses to gets smacked right in the eyeballs with a the ad never really says. Maybe it's a combi- reveal his sense of self, whether he is a lawyer, four -page ad foldout from Tommy Hilfiger. nation anti -tick ointment and rope -burn med- horse breeder or both." Horse -breeding This ad features four young men wearing- ication. lawyers who express yourindividuality there's no other way to say this-kilts. No But these are just the ads. What about the through the medium of cufflinks, here is the joke. Kilts. You know, it's always an ugly, editorial? Finding it takes considerable study newspaper for you. Eating Well is a lifestyle for baby boomers. It's about feeling good, living well and staying youngIt's about indulging their passion for the good life, while still meeting their desire to stay fit and healthy.

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