Giving Tuesday UK 2018 Logo Vertical

BRAND GUIDELINES

United Kingdom Giving Tuesday takes place on the Tuesday following and and is a day to give back and do something good in the run up to . This year it falls on 3 2019.

Since its launch in the US in 2012, Giving Tuesday has grown to be a truly global phenomenon. There are now official campaigns in over 60 countries worldwide.

There are many ways to get involved – you can donate to charity, volunteer or campaign or share your skills. This year as well as getting inspiration from #GivingTuesday, why not make a commitment with your #GivingTuesdayPledge? Last year 1 in 10 people in the UK did something on the day and #GivingTuesday was the UK’s number one Twitter trend. The campaign holds the world record for the most money raised online for charity in 24 hours, and last year raised $98 million globally via PayPal and more than £7.8 million online in the UK.

We’d love for you to join us. We’ve produced this short guide to give you some ideas for using Giving Tuesday UK branding in your own campaign and for making this year’s Giving Tuesday bigger and better than ever.

Giving Tuesday – your chance to make a world of difference.

OUR STORY Giving Tuesday UK 2018 Logo Horizontal Giving Tuesday UK 2018 Logo Vertical Campaign logo

Horizontal logo Vertical logo

Make a world of difference logo Giving Tuesday UK 2018 Heart icon

Horizontal logo ONLY Heart icon

LOGO Key colours Fonts

Giving Tuesday RED Giving Tuesday BLUE GIBSON RGB: 205/72/69 RGB: 17/73/139 CMYK: 0/91/76/6 CMYK: 100/72/0/18 Pantone: 186 Pantone: 294 Hex: CD4845 Hex: 11498B Light Light italic Giving Tuesday WHITE Giving Tuesday BLACK Regular RGB: 255/255/255 RGB: 68/68/68 CMYK: 0/0/0/0 CMYK: 0/0/0/90 Italic Pantone: Opaque white Pantone: 446 Hex: FFFFFF Hex: 444444 SemiBold Bold

COLOURS AND FONTS We have some ideas that will help connect your campaign with the wider Giving Tuesday movement Use the hashtag #GivingTuesday Use the Giving Tuesday UK logos to support your campaign – or get creative and make your own! Positive images are a great way to engage your audience Giving Tuesday is your campaign – have fun with it!

MAKE IT YOUR OWN Make a world of difference

Getting involved is easy – fundraise, volunteer, collaborate, campaign, share something

It’s a global generosity movement – you can be a part of it

Make a commitment to your giving with a #GivingTuesdayPledge

Share your story with #MyGivingStory

KEY MESSAGING @givingtuesdayuk givingtuesdayuk

givingtuesdayuk givingtuesdayuk

#GivingTuesday

SOCIAL MEDIA 3 December 2019 Join us at #GivingTuesday

MAKE A WORLD OF DIFFERENCE

www.givingtuesday.org.uk