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DECISION NO. CABINET MINUTE

BRISBANE, cl1 / tr /19 8&

Queensland Pavilion - World Expo '88 SUBJECT:------

------(Submission No. a.m. Coples Received at i( · ·30 ~- tl J (\ 11s

GOVERNOR Decision F ile 1 21

2 MR. AHERN 22 (',.Jr~ I f'"--,7y Of relevinf 3 23 µ,ej MR. GUNN ~·ub, ,1i ssion att~ k . hed 4 MR. GIBBS 24 /''11~~- ./4 .. n - - J n;; Ii 1J 'lH?i l C ~11{ ~ - ~ - If.Ai "="' 5 MR. GLAc:::.._~- - ...... ,1 25 /4 4 6 MR. AUSTIN 26 f'~~ .~ . ' ~ MR. LESTER ti ~or. .• g1 ~ ~ 7 27 • .. __ a _ '::31

12 MR. KATTER 32

13 MR. NEAL 33

14 rtR. CLAUSO ~ 34

MR. BORBID ~E 15 35

16 MR. RANDEL " 36 '""' 17 MR. COOPER 37

18 MR. HARVEY 38 MR. LITTLE PROUD 19 39 Master File 20 40 inch-es

cm '1 Kodak Color Co Blue Cyan

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- -- .: Copy No.

C O N F I D E N T I A L

C A B I N E T M I N U T E

Brisbane, 21st November, 1988

Decision Noo 55562

Submission No. 50078 TITLE: Pavilion - \furld Expo '88.

CABINET decided:-

That the contents of the Submission be noted.

n s 3 n ~ ~ m -... ~ mC CIRCULATION: Department of Works and copy to Minister. ~ Department of Main Roads. ~N Premier's Department and copy to Premier and Treasurer. ~ Department of Geographic Information and copy to 0 ~ Minister . 1 n Department of Railways and copy to Minister. ~ 0 Queensland Electricity Commission and copy to Minister. -0 Department of Environment, Conservation and Tourism and ~ copy to Minister. Department of Harbours and Marine and copy to Minister. Qn Department of Industry Development and copy to Minister. j o Department of Health and copy to Minister. All other Ministers for perusal and return.

Secretary to Cab SECURITY CLASSIFICATION 'C' - CONFIDENTIAL 50078

Submission No. Copy No . 2 1

FOR CABINET

QUEENSLAND PAVILION WORLD EXPO 88

1. Planning for Queensland's participation within the exhibitory of World Expo 88 commenced early 1985 with the establishment of a seven member committee under, initially, the Premier's Department . Subsequently , responsibility was transferred to State Works Department. This committee was chaired by Fred Maybury.

2. The objectives set for this project were exacting and multi-faceted. Within the Exposition ' s overall theme "Leisure in the Age of Technology'', the Queensland Pavilion was to show the most dynamic and diverse aspects of Queensland in terms of topography, lifestyle and the burgeoning nature of the State ' s industries.

To add further dimension to this matrix of communication n 5 3 n tasks, an additional objective of communicating directly ~ m =~ with Commercially Important People (CIP) and VIPs was C ... to be established. m ~ 3. The success of the years of precise planning quickly ~ became obvious once the gates of World Expo 88 were ~ opened on Saturday April 30th. The Queensland Pavilion 0 ~ was achieving a throughput of at least double that of 1 n major international exhibitors. Over the six months to ~ 0 Sunday October 30th, 4.8 million people passed through the -0 Queensland Pavilion . This represented 31% of the paid "'""I throughput of Expo's gates. ,~ During the six months of World Expo 88, in excess of 50,000 CIP/VIP respondents were exposed to displays within the special atmosphere of the VIP Display Area.

Most international visitors arrived having no perception of Queensland and its business potential. However, after exposure to the 12 VIP Displays a positive belief structure was created; one that will continue to pay dividends for QueensJand for many years to come.

Over 10,000 of these VIP/CIP visitors were given takeaway material which will continue to re-inforce the beneficial impression made in the Pavilion.

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The VIP Hospitality Lounges were also successful in entertaining over 10,000 VIP/CIPs from sit-down dinners to morning teas. Every major official visit included the Queensland Pavilion on their itinerary. The Pavilion also hosted each official State, Province and Prefecture Day luncheon as well as a multitude of other official functions.

The intensity of this attention paid to important guests is demonstrated by the fact that during the six months of the Fair, 260 major functions were held in the 184 days.

These functions, along with visits by Royalty, Heads of Stat e and other officials attracted the attention of the world's media and gave Queensland extensive international exposure.

4. The establishment and operation of the Queensland Pavilion was to be achieved within a budget of 14.8 million in 1986 dollars. This was considerably less than the overall budget of other major international participants. However, savings effected within the operation of the Pavilion and salvage of major items since the de-commissioning will realise a surplus of approximately two million dollars.

5. The benefits that will accrue for Queensland because of the State's participation in World Expo 88 will be incalculable. Already over 400 million dollars in additional investment enquiry has been identified as having had its origin in the Queensland Pavilion. This does not include any investment generated by the Business Visitors Programme. It is difficult to assess the additional economic activity gained from the confidence generated in Queensland and the Government. Suffice to say that it will be immense.

6. Special attention was paid to staff selection and it was gratifying to receive the praise of many other Pavilions who remarked on the Queensland Pavilion's high human resources standards. These contributed greatly to the success of the Pavilion.

7. A number of organisations played various roles which ultimately contributed to the success of the Queensland Pavilion. Particularly, however, acknowledgement should be made to the State Government Departments that assisted the Pavilion in this exciting project. The Department of Geographic Information, Queensland Electricity Commission, Department of Mines; Main Roads Department; Railways Department; Department of Industry Development; Harbours and Marine Department; Department of Health; Queensland Tourist and Travel Corporation and SEQEB all showed foresight in their participation.

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8. Mention must also be made of the Queensland Pavilion Committee; the Commissioner, Mr. Fred Maybury; his Deputy Commissioners, Mr. Peter Sheppard and Mr. John Crook and my Department of Works . All involved worked tirelessly and were totally devoted to the success of the Pavilion. They can be extremely proud of their efforts .

9. Finally, while no official judgement of best Pavilion is condoned under Bureau of International Exposition rules, Expo exit research indicated that the Queensland Pavilion was at least twice as popular as the number two pavilion, . The Sunday Mail's survey of readers also gave an overwhelming endorsement of the Queensland Pavilion and the Pavilion was thus presented with the Golden Award for Best Pavilion at World Expo 88. ABC Radio, too, acclaimed Queensland the best pavilion at the World Fair.

10. Submitted for the information of Cabinet.

n 3 n~ ~ ~ m 0 w. A. M. GUNN, -C ... DEPUTY PREMIER, m ~ MINISTER FOR PUBLIC WORKS ~ MAIN ROADS AND EXPO AND ~ MINISTER FOR POLICE. 0 ~ 1 n ~ 0 -0 ,~..., ~J

BRISBANE, 17th November, 1988