presents TREE DAY active ecological education program Tree Day wwww w w . klubgajak l u b g a j a . plp l

about KLUB GAJA

z Klu b Ga ja is a l eadi ng i nd epend ent ci vil society organization dealing with environment ppgrotection and animal rights in . It was founded by Jacek Bożek in 1988.

z The mission of Klub Gaja is to protect our planet Earth and to preserve the natural environment and biodiversity for ourselves and the future generations.

2010 Tree Day wwww w w . klubgajak l u b g a j a . plp l

Klub Gaja activities

culture and art

nature conservation animals protection education

22 years' work for the Earth

networking

2010 Tree Day wwww w w . klubgajak l u b g a j a . plp l

whyyp are trees important?

Planting trees is one of the most rewarding ways of avoiding climate change.

Trees and forests are necessary elements that regulate the climate, the reason for that is because they absorb carbon dioxide and contain 50% more carbon dioxide than the atmosphere.

2010 Tree Day wwww w w . klubgajak l u b g a j a . plp l

about the program

z Tree Day is carried on since 2003 year, inaugurated each year by Poland-wide and international tree planting action on October 10 th

z Program is based on the activities of local communities, in particular children and youth, in co-operation with local governments, public administration, non -governmental organizations and business enterprises

2010 Tree Day wwww w w . klubgajak l u b g a j a . plp l

aims of the program

z The aim of the program is education for su stainable de velopment and to raise awareness of ecological matters in terms of environmental protection and climate change on Earth

z Mutual tree planting within the program causes an increase in forest growth and forest density, which decreases the negative effects of climate change on Earth

2010 Tree Day wwww w w . klubgajak l u b g a j a . plp l

sources of funding Tree Day program 2008-2010

Supported by a grant from Iceland, Liechtenstein and Norway through the EEA Financial Mechanism and the Norwegian Financial Mechanism, and also Republic of Poland budget within the Non-Governmental Organizations Fund Financed trough The National Fund for Environment Protection and Water Management

The patronage of the Minister of Environment. The patronage of the Mayor of Strategic partner: State Forests Participants: Billion Tree Campaign - UNEP, Partnership for Climate

Program partners: LeasePlan, Troton, Eco Service, Ashoka, Skógræktarfélag Grindavíkur

2010 Tree Day wwww w w . klubgajak l u b g a j a . plp l

target group

z education facilities, including kindergardens, schools, on-site education centres – 4000 facilities throughout the country in 2009

z local governments, local communities, forest inspectorates, non-governmentltal organi zati ons, businesses – 500 actors in 2009

z general public – via the media - press, radio, television, internet

2010 Tree Day wwww w w . klubgajak l u b g a j a . plp l

how to jijoin the program ?

application card for the program Tree Day

z has been sent to 4500 actors in 2009

z is accessible on web site www.klubgaja.pl/swieto_drzewa/

how we evaluate the program?

z biilitidby receiving application cards, report s and photos from participants

2010 Tree Day wwww w w . klubgajak l u b g a j a . plp l

Klub Gajjpga activities in the program

z education

z good practice

z information campaign

z promotion

z educational - information materials

2010 Tree Day wwww w w . klubgajak l u b g a j a . plp l

education

z pltitlanting trees

z establishment of parks and gardens

2010 Tree Day wwww w w . klubgajak l u b g a j a . plp l

education

z looking for tree – nature monument

z outdoor activities

2010 Tree Day wwww w w . klubgajak l u b g a j a . plp l education ltlectures, work khshops, h appeni ngs and perf ormance

2010 Tree Day wwww w w . klubgajak l u b g a j a . plp l

education

art for the trees

z Tree Hugger Project

2010 Tree Day wwww w w . klubgajak l u b g a j a . plp l

education

competitions of knowledge, arts, literature, ppgpyhotography

2010 Tree Day wwww w w . klubgajak l u b g a j a . plp l education

action „Collect Scrap-Paper to Save Horses”

2010 Tree Day wwww w w . klubgajak l u b g a j a . plp l

good practice

Tree Day program develops mutual international work between different partners. Public organisation Skógræktarfélag Grindavíkur is our partner from Iceland. The District of Central Ecological Education in Limanowa in 2009 planted 818 trees with 2174 participants - children and government officials . In Beskd Śląski in 2009 we planted 14 thousand trees with Forest Inspectorate Bielsko and partners LeasePlan, Troton, Eco Service.

2010 Tree Day wwww w w . klubgajak l u b g a j a . plp l information campaign Tree Day around the world

Our message: Lets plant a tree for peace has reached 35 countries all over the world

Lithuania

Iceland India

2010 Tree Day wwww w w . klubgajak l u b g a j a . plp l

information campaign

Exhibition Tree Day – we protect climate

Exhibition is presented around the Poland, for example Warszawa, Wrocław, Kołobrzeg, Poznań, Bielsko-Biała

2010 Tree Day wwww w w . klubgajak l u b g a j a . plp l

information campaign Tree Day on the United Nations Climate Change Conference - COP14, Poznan 2008, Poland

Klub Gaja information stall was visited by many people: citizens of Poznan, schools, participants of the conference, representatives of goverments and international institutions, media Tree Hugger Proj ect „Lonely Tree, Lonely Peop le – We’re All in it Together” was presented in Poznan on Plac Wolnosci.

2010 Tree Day wwww w w . klubgajak l u b g a j a . plp l

information campaign Tree Day on the United Nations Climate Change Conference - COP15, Copengahen 2009

Event Plant for a good climate! – during the conference we distributed to participants and citizens several thousand envelopes with the main message: Sow the seed for a ggpood climate. In the envelopes were the oak seeds from Puszcza Białowieska.

2010 Tree Day wwww w w . klubgajak l u b g a j a . plp l Promotion 2009

z press conferences – 3

z Interviews – 46

z advertisement : radio – 105, television - 8000

z www.klubgaja.pl 5,600 - 15,400 visitors per month and newsletter subscription – 8,000 persons

z educational-informational materials

2010 Tree Day wwww w w . klubgajak l u b g a j a . plp l

promotion the program in the media

z press – Rzeczpospolita, Gazeta Wyborcza, Polityka, Forbs, Vege, Biznes i Ekologia, Kronika Beskidzka

z radio – Program1, , Radio TOK FM, RMF FM, AntyRadio, Radio , Radio Bielsko

z television – TVP1, TVP3 Poznań, TV Bielsat, TV Vectra, TV Silesia

z Internet portals – www.ngo.pl, www.ammado.com, www.kwww.kampaniespoleczne.pl,ampaniespoleczne.pl, www.komunalny.plwww.komunalny.pl, www.ekologia.plwww.ekologia.pl

2010 Tree Day wwww w w . klubgajak l u b g a j a . plp l educational – informational materials

Klub Gaja published posters, leaflet, publication and film for the active education program in school and the campaign:

z 3 poster: Tree Day, Trees for Peace, Collect Scrap-Paper to Save Horses , 5,000 copies of each poster every year

z leaflet Tree Day, Collect Scrap-Paper to Save Horses, 10,000 copies of each leaflet every year

z publication Tree Day – good practice sustainable development, 5,000 copies

z publication Tree Day in four languages, 3,000 copies

z exhibition Tree Day – We protect climate

z DVD film – Sustainable development - Tree Day, 5, 000 copies

2010 Tree Day wwww w w . klubgajak l u b g a j a . plp l educational – information materials posters

2010 Tree Day wwww w w . klubgajak l u b g a j a . plp l educational – informational materials publication and film

2010 Tree Day wwww w w . klubgajak l u b g a j a . plp l

results of the program 2009

z we planted more then 63,000 trees!

z we gathered 377 tons of scrap-paper!

z we saved 7 horses

z 40,000 people took part in the program

2010 Tree Day wwww w w . klubgajak l u b g a j a . plp l

results of the program

Tree Day is organised in connection with United Nations Environment Programme "Plant for the Planet: Billion Tree Camppgaign”

Our initiative was presented in The Billion Tree Campaign Album - Around the world in 80 pages published by UNEP

2010 Thank You

Poland, 43-365 Wilkowice, ul. Parkowa 10 tel./fax +48 33 812 36 94 , klubgaja@klubgaja . pl www.klubgaja.pl