SPONSORS THE 12 PESUKIM Which is the most A MESSAGE Sunday, 18 Iyar, 5771 • May 22, 2011 7 LUBAVITCH WORLD HEADQUARTERS u¤x¨`¨d z¥`±e m°i©n¨W©d z¥` mi¦w÷¡` `¨x¨A zi¦W`¥x§A important letter in From the Lubavitcher , NY Fundamentals of Judaism are encapsulated in these verses and sayings of our Sages, which B’rayshis boro Elo-him ays hashomayim v’ays ho’oretz. the entire ? Rabbi Menachem Mendel Schneerson In the beginning G-d created the heavens and the earth. the Lubavitcher Rebbe selected for children to If any single letter of the Torah’s 304,805 (GENESIS 1:1) ה מה טוב ומה study and recite each day. letters is missing, the whole Torah scroll הנ נע 8 ״ אחים ג ים has to be wrapped up and put away בת ם י ,K¤x¤c©a L§Y§k¤l§aE L¤zi¥a§A L§Y§a¦W§A m¨A ¨Y§x©A¦c±e Li®p¨a§l m¨Y±p³P¦W±e until it is fixed. So if someone asks you ש חד 1 ״ aŸw£r³i z©l¦d§w d¨W¨xFn d¤yŸn Ep¨l d²e¦S d¨xFY L¤nEw§aE L§A§k¨W§aE “What’s the most important letter in the abbi Akiva and his Torah?” the answer is, “Every letter is!” Torah tzivoh lonu Moshe moroshoh kehilas Yaakov. V’shinantom l’vonecho v’dibarto bom, b’shivtecho Rstudents play an The Torah that Moshe commanded us is the heritage of the b’vaysecho u’v’lech’techo vaderech u’v’shochb’echo Now imagine all the Jewish people as one Torah important part in the story בית שמואל–חב”ד America’s Largest Independent Jewish Weekly congregation of Yaakov. (DEUTERONOMY 33:4) scroll. Each person, big or small, rich or poor, a of Lag B’omer. u’v’kumecho. pious scholar or just a simple Jew, is one letter. And you shall teach the Torah to your children, and you should Let us see what we can 2 That makes everyone just as important as every- c¨g¤` 'd Epi¥w÷¡` 'd l¥`¨x§U°i r©n§W speak about it when you are home and when you travel, learn from the life of Rabbi one else, right? Shema Yisroel, Ado-noi Elo-haynu, Ado-noi echod. before you lie down to sleep and when you wake up. Akiva. (DEUTERONOMY 6:7) Children from across the globe living in dif- Hear O , G-d is our L-rd, G-d is One. (DEUTERONOMY 6:4) Our sages tell us that ferent cultures come together through this 3 9 Rabbi Akiva didn’t begin to m°i¨x§v¦O¦n `¨v²i `Ed El¦`§M Fn§v©r z¤` zF`§x¦l m¨c¨` ai²I©g xFc²e xFC l¨k§A oi¦n£`©Y l©` i¦z`¨v¨nE i¦Y§r³b²i `÷ oi¦n£`©Y l©` i¦z`¨v¨n `÷±e i¦Y§r³b²i Torah. Children, the Torah tells us, are consid- learn Torah until he was ered to be pure and without sin. Thus the Chil- forty years old. When he B’chol dor vodor chayov odom liros es atzmo k’ilu hu oi¦n£`©Y i¦z`¨v¨nE i¦Y§r³b²i The Crown dren’s unity, through the Torah, is much purer began, it was very difficult for him, and he wondered if yotzo mi’mitzrayim. Yogati v’lo motzosi al ta’amin. Lo yogati u’motzosi than a unity between those who are older. It ties he would ever succeed. Heights Shul In every generation one must look upon himself as if he al ta’amin. Yogati u’motzosi ta’amin. all the Jewish people together and to our pre- personally had gone out of Egypt. (TALMUD, PESACHIM 116B) Then, Rabbi Akiva learned a lesson in a very unusual If someone says, “I have worked hard, and I have not been cious Torah. way. One day, he noticed water dripping onto a rock. He 4 successful,” don’t believe him. If someone says, “I have not Get your own letter in the Children’s Sefer Torah! m¨lEM K¥O©r±e x©n¡`®p¤W `¨A©d m¨lFr§l w¤l¥g m¤d¨l W¯i l¥`¨x§U°i l¨M worked hard and I have been successful,” don’t believe him. If realized that the water had worn away part of the rock, someone says, “I have worked hard, and I have been Visit kidstorah.org today! creating a hole. Rabbi Akiva wondered, “How is it x¥`¨R§z¦d§l i©c²i d¥U£r©n i©r¨H©n x¤v¯p u¤x¨` EW§xi°i m¨lFr§l mi¦wi¦C©v jewishfilms.com successful,” believe him! (TALMUD, MEGILLA, 6B) possible for the soft water to break through the hard Kol Yisroel yaysh lohem chaylek l’olom habo, rock?” Rabbi Akiva understood that the water had been 10 shene’emar v’amaych kulom tzadikim, l’olom yirshu d¨xFY©A lFc²b l²l§M d®f x¥nF` `¨ai¦w£r i¦A©x - LFn¨M L£r¥x§l ¨Y§a©d¨`±e dripping day after day, week after week, and month after month, until it had finally worn through the rock. oretz, naytzer mato’ay ma’asay yoday l’hispo’air. V’ohavto l’rayacho komocho Rabi Akivo omer All Israel have a share in the World to Come, as it is stated Rabbi Akiva realized that if water could penetrate hard (Isaiah 60:21): “And Your people are tzadikim (righteous). zeh klal godol batorah. Enroll in Tzivos Hashem! rock, then surely, if he learned Torah with all his might, They shall inherit the land forever. They are the branch of Rabbi Akiva says that, “To love your fellow as yourself,” is a he would be able to overcome all the challenges and 347-788-8396 My planting, the work of My hands, in which I take pride.” great basic principle of the Torah. (LEVITICUS 19:18, MIDRASH) When you enroll in become a true Torah scholar. (TALMUD, SANHEDRIN 90A) Tzivos Hashem is an 11 Army of boys and Tzivos Hashem, you And so it happened. Rabbi Akiva became one of the zFn¨lFr¨d l¨M z©`i¦x§aE Fz¨`i¦x§A zi¦l§k©z±e m¨c¨`¨d l¨M d®f±e 5 girls from all over the start out as a Private. greatest teachers of Torah of all time. MAP FzFU£r©l L§a¨a§l¦aE Li¦t§A cŸ`§n x¨a¨C©d Li¤l¥` aFx¨w i¦M As you do more good C mi°pFY§g©Y§A Ff d¨xi¦c Fl zFi§d¦l mi°pFY§g©Y±e mi°pFi§l¤r & E S world, children just Additionally, our sages relate that Rabbi Akiva was a L R E A BR E Kee korov aylecha hadovor m’od deeds and complete ATING 50 Y like yourself, doing very poor man. But when he devoted his life to learning V’zeh kol ho’odom v’salchis b’rioso u’vri’as Missions, you b’ficho u’vil’vovcho la’asoso. acts of kindness, Torah, without being distracted by anything else, G-d GUIDE It is within your close reach to follow the Torah in speech, kol ho’olomos elyonim v’sachtonim, l’hiyos lo diroh earn valuable Mitzvah showing care and blessed him, and he became very wealthy. feeling and deed. (DEUTERONOMY 30:14, AS EXPLAINED IN ) zo b’tachtonim. points which enable you Oihel Nosson The purpose of the creation of every Jew and of all the worlds is concern for There is much for us to learn from this story. When we to go up in rank. As you A DAY OF 6 to make a dwelling place for G-d in this world. (TANYA, CHAPTER 33) others, begin to learn Torah, we may find it very hard, and think ei¨l¨r hi¦A©nE FcFa§M u¤x¨`¨d l¨k `÷§nE ei¨l¨r a¨S°p 'd d¯p¦d±e earn promotions, you Y A learning also win great prizes. that the Torah just isn’t for us. We think that we might ISH UNIT ND PRI DE ר היל JEW 12 ל״ג בעומ ולא דרשב” .iE`¨x¨M Fc§aFr m¦` a¥l²e zFi¨l§M o¥gFaE Torah and not succeed, or that Torah won’t help us in life י Fl W¯i l¥`¨x§U°i r©x®G¦n `Ed¤W i¦n l¨M¤W WExi¥R ei¨UFr§A l¥`¨x§U°i g©n§U°i Good luck! If you try Lag B’omer teaches us, that if we really try, with a V’hinay Hashem nitzov olov u’mlo chol ho’oretz k’vodo doing hard, you will mi°pFY§g©Y§A Fz¨xi¦c§A ©g¥n¨U±e U¨U x¤W£` 'd z©g§n¦U§A ©gFn§U¦l sincere effort, we will succeed in our studies and other u’mabit olov u’vochayn k’loyos volayv im ovdo koro’uy. Mitzvot eventually become a Yismach Yisroel b’osov, payrush shekol mi she’hu endeavors. G-d stands over him, and the whole earth is full of His glory, (good General! and He searches his mind and heart (to see) if he is serving mizera yisro’el yaysh lo lismo’ach b’simchas Hashem deeds). (Lag B’omer, 5713) Him as is fitting. (TANYA, CHAPTER 41) asher sos v’somayach b’diroso b’tachtonim. productions Deitsch Greggs Plastic Express The should rejoice in their Maker. Every Jew should share in G-d’s joy, Who rejoices and is happy in His dwelling place in Visit thkids.org and sign up! this world. (TANYA, CHAPTER 33) WELCOME SCHEDULE SEATING MAP POLICE BARRICADE RR RESTROOM H HATZOLAH STATION AMBULANCE S SCREEN NO STANDING 1 ENTRANCE/EXIT

ARRIVAL INSTRUCTIONS: ARRIVAL INSTRUCTIONS: Gates 1-6: Arrive using Brooklyn Avenue . Missing Children Gates 1-6: Arrive using Brooklyn Avenue Gates 7-10: Arrive using Albany Avenue Gates 7-10: Arrive using Albany Avenue 9:00AM T-Shirt & Wristband Pick-Up KEHOT PARKING LOT Dear Fellow Jew, 332 KINGSTON AVENUE WALKWAY WALKWAY WALKWAY CORNER KINGSTON AVE. AND PRESIDENT ST. Welcome to The Great Parade!  SERVICE ROAD BUS ROUTE & EMERGENCY VEHICLES ONLY FROZEN ZONE  BUS ROUTE & EMERGENCY VEHICLES ONLY FROZEN ZONE SERVICE ROAD 

4 STANDING FOR WOMEN 5 STANDING FOR MEN ISLAND 8

We are so glad that you are here today AVENUE KINGSTON S

10:00AM The Great Concert S S S S S to celebrate Lag B’omer, joining us in this PARADE ONLY PARADE ONLY PARADE ONLY PARADE ONLY PARKWAY , Avraham Fried 6 7 great display of Jewish Unity. This guide STAGE 30 30 30 30 30 30 VIP 30 can help you make the most of your day. 32 33 34 47 48 49 50 51 52 53 54VIP 43 44 45 46 BSC CHS 9

BROOKLYN AVENUE BROOKLYN 55 56 We are surethat this will be an unforget- 10:30AM 29 The Twelve Pesukim 3 ALBANY AVENUE table experience. Torah Passages recited by soldiers in 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 39 40 41 SUBWAY 42 SUBWAY CHS BSC GMW ISLAND 10 FROZEN ZONE Join us as we march forward in our Tzivos Hashem — G-d’s Army 2 salute to Jewish pride. We hope you 12345678910 31 35 36 37 38 STANDING FOR WOMEN SERVICE ROAD

1 S enjoy your day! WALKWAY FROZEN ZONE WALKWAY WALKWAY 10:45AM Video Presentation RR H RR H RR H RR H RR H 770 RR H RR RR H RR H RR H RR H RR H RR SEATING AREA & Parade Command Center Thank you for coming! ENTRANCE/EXIT The Lubavitcher Rebbe addressing MARCHING ORDER the Lag B’omer Parade

Use the seating map to help you find 32 3 32 3 39 6 5 6 7 1 > ANSHE SHOLOM – QUEENS  OF HOBOKEN  DARCHEI MENACHEM  OTSAR FAMILY SERVICES  your assigned seating area. 11:00AM The Great Parade ATERET RUT 48 3 • CHABAD OF KENSINGTON• 32 3 F.R.E.E. OF BRIGHTON BEACH• 32 3 OTTAWA TORAH CENTER CHABAD• 32 3 Themed Parade accompanied by Avraham Fried, BACH JEWISH CENTER• 32 3 CHABAD OF KENTUCKY 32 •3 FREINDSHIP CIRCLE CH 8 9 10 •1 QUEENS GYMNASIA - QUEENS JEWISH• CENTER 41 1 MBD, Benny Friedman and Uncle Moishy. BAIS CHANA GIRLS HIGH SCHOOL• WORCESTER 49 3 CHABAD OF MYRTLE BEACH• 32 3 FRIENDS OF LUBAVITCH - BERGEN• COUNTY 32 3 RELEASED TIME - BOYS 30 7 • BAIS EZRA E10TH ST 3 4 1 CHABAD OF PATCHOGUE 32 3 GAN ISRAEL CENTER OF GREAT NECK 32 3 RELEASED TIME - GIRLS 29 7 Take a look at the schedule to see what • • • • > BEIS CHAYA MUSHKA 47 •3 CHABAD OF PUTNAM 32 3 • GAN Y.Y. O F C.H. 19 2 • SHAAREI ARAZIM 42 6 • The Great Parade has in store for you. 11:30AM The Great March BEIS MENACHEM MENDEL• BOYS 38 6 CHABAD OF RHODE ISLAND• 32 3 GENERAL PUBLIC SEATING• — MEN AND BOYS  9 SHAAREI ZION • BRACHA - GIRLS 48 3 Led by the US Armed Forces and the High BEIS MENACHEM MENDEL GIRLS 34•3 CHABAD OF SEAGATE 32 3 • GENERAL PUBLIC SEATING — WOMEN AND GIRLS•  10 SHALOH HOUSE OF BOSTON 32 3 • Ranking Soldiers in Tzivos Hashem – G-d’s Army. BEIS MENACHEM OF PASSAIC-CLIFTON•32 3 CHABAD OF SUSSEX COUNTY• 32 3 GESHER YEHUDAH 32 3 • SHLUCHIM ONLINE SCHOOL BOYS•45 6 All Groups will march in the following order: BEIS RIVKAH 1 – 3 51 52 53 3 • CHABAD OF THE FIVE TOWNS 32•3 GREET MOSHIACH - WOMEN• GMW 10 SHLUCHIM ONLINE SCHOOL GIRLS 49•3 Did you hear the news? BEIS RIVKAH 4 – 8 33 34 •3 CHABAD OF THE LOWER EAST SIDE•32 3 HASC 2 1 • SHOSHANIM 1 1 • 11:45AM Children with Special Needs BEIS RIVKAH PRE - 1A27• 28 2 CHABAD OF TURKEY- IZMIR 32 3 • IMAGINE• ACADEMY 2 1 SHULAMITH SCHOOL• FOR GIRLS OF BROOKLYN 48 3 Guess who’s 2 3 3 CHS 9 11:55AM Kindergardens and Playgroups BEIS RIVKAH HEADSTART22• 23 24 25 26 27 CHABAD ROMANO CENTRE 32 • JRCC WEST THORNHILL• 32 THE CH SHUL - MEN  • coming to town? BEIS SHMUEL CHABAD – MEN BSC 9 • CHABAD STARRET CITY 32 3 • LAMPLIGHTERS YESHIVAH •BOYS 45 6 THE CH SHUL - WOMEN• CHS 10 12:10PM Released Time Program of Greater NY BEIS SHMUEL CHABAD – WOMEN• BSC 10 CHABAD YONKERS 32 3 • LAMPLIGHTERS YESHIVAH GIRLS 48•3 THE KINGS HIGHWAY SHUL• 32 3 12:25PM Community Groups BNOS MENACHEM GRADES 1 – 2 34 •3 CHABAD.ORG 32 3 • LUBAVICH CENTER OF ESSEX COUNTY• 32 3 TORAH ON DEMAND 32 3 • Uncle Moishy 12:45PM Boys Elementary Schools BNOS MENACHEM GRADES 3 – 8 34•3 CHAI TOTS - PARK• SLOPE 32 3 LUBAVITCH CHABAD OF SKOKIE 32 3 • ULY CROWN PRESCHOOL• 15 16 2 BNOS MENACHEM PRESCHOOL19 20 21 2 CHAI TOTS - CHABAD OF PASSAIC – CLIFTON 32 3 LUBAVITCH EDUCATION CENTER MIAMI - JLC BOYS 45 6 ULY CROWN PRIMARY 40 41 42 6 LIVE PERFORMANCE! 1:00PM Girls Elementary Schools • • • • BUBBY MIRIAM'S GEULAH GARDEN 19 •2 CHANOCH LENA'AR 42 6 • LUBAVITCH EDUCATION CENTER - MIAMI - JLC GIRLS •48 3 ULY OCEAN PARKWAY 42 6 • PLEASE DO NOT LEAVE YOUR SEATS UNTIL IT IS CHABAD BROOKLYN HEIGHTS 32 3 • CHASSIDUS CLUB NEW• HAVEN BOYS 43 6 LUBAVITCH OF BUCKS COUNTY 32 3 • UNITED SYNAGOGUES OF• GREATER HARTFORD 32 3 3 3 3 6 YOUR GROUP’S TURN TO MARCH. CHABAD OF BENSONHURST• 32 CHASSIDUS CLUB NEW HAVEN GIRLS 53• LURIA ACADEMY OF BROOKLYN 32• VIP – MEN56 • JEWISH CENTER - MILFORD 32 •3 CHEDER - OHEL 45 6 • MIYAD BEIS JERICHO 32 3 • VIP – WOMEN•55 3 3:30pm CHABAD HOUSE - MILL BASIN 32 3 • CHEDER CHABAD LONG• ISLAND BOYS 45 6 MOSDOS DAY CARE 17 18•2 WOMENS LEAGUE• COMMUNITY RESIDENCES 1 1 & 5:00pm 1:00PM-7:00PM The Great Fair CHABAD OF ABINGTONS 32 3 • CHEDER CHABAD LONG ISLAND GIRLS 49•3 NEW ENGLAND HEBREW• ACADEMY 32 3 YALDEI HASHLUCHIM PHILADELPHIA BOYS 45 •6 Kingston Ave. & East New York Ave. CHABAD OF BOCA RATON 32•3 CHEDER CHABAD MONSEY BOYS 44 6 • NEW YORK HEBREW SCHOOL 32 3 • YALDOS HASHLUCHIM PHILADELPHIA GIRLS 49•3 PUBLIC SCHOOL 91 CHABAD OF BRIARCLIFF MANOR• 32 3 CHEDER CHABAD MONSEY GIRLS 49• 50 3 GRADES 3 – 4 37 •38 6 YALDEI HASHLUCHIM YONKERS 45 6 • 532 Albany Ave. 3 6 6 2 CHABAD OF BRIARWOOD 32 • CHEDER CHABAD MORRISTOWN BOYS •43 OHOLEI TORAH GRADES 5 – 8 38 39• YELED VEYALDA16 • (corner of East New York Ave.) CHABAD OF EASTERN QUEENS• 32 3 CHEDER CHABAD MORRISTOWN GIRLS 48•3 OHOLEI TORAH KINDERGARTEN 11 •12 13 14 2 • 3 6 6 ADMISSION: $10 CHABAD OF FAR ROCKAWAY 32 • CHEDER LUBAVITCH CHICAGO 45 • OHOLEI TORAH PRE - 1A - 2 35 36 • STANDING – MEN 8 CHABAD OF FLATBUSH 32 3 CHEDER MENACHEM YALDAI HASHLUCHIM - GIRLS 49 3 OHR MENACHEM 46 6 Doors open 20 min. before concert • • • STANDING – WOMEN• 5 OR 10 CHABAD OF GREAT NECK •- FRIENDSHIP CIRCLE 8•1 CHEDER MENACHEM YALDAI HASHLUCHIM - BOYS 45••6 OTEG - OT •46•6 • •