NOT ONLY BEACH, SEA AND FOOTBALL... BRAZIL IS ALSO NOTED FOR ITS , THE PRODUCTION OF WHICH HAS SEEN AN ENORMOUS RISE OVER RECENT YEARS, EARNING THE POSITION OF FIFTH WORLD PRODUCER OF THE SOUTHERN HEMISPHERE. THERE ARE 1162 OVER AN AREA OF MORE THAN 82.000 ACRES. THANKS TO HAND-PICKING AND THE INTRODUCTION OF MODERN TECHNOLOGY, EXCELLENT ARE PRODUCED WHICH ARE FRESH, FRUITY AND WELL BALANCED, MAKING WINE-TOURISM MORE AND MORE POPULAR. THE BEAUTIFUL AND VARIED WINE REGIONS OF BRAZIL, ARE AN INVITATION FOR TOURISTS TO BEGIN TO DISCOVER THIS GREAT COUNTRY. THE AREA OF RIO GRANDE IS WHERE YOU CAN FEEL THIS ENOLOGICAL VOCATION AND WHERE THE BIGGEST PART OF THE WINERIES ARE SITUATED IN THE MOST SOUTHERN PART OF BRAZIL, BORDERING URUGUAY AND ARGENTINA, WITH GREEN VALLEYS, MULTI-COLOURED GARDENS, WATERFALLS AND A SUBTROPICAL CLIMATE. PANIZZON

SECTOR: WINE SOCIEDADE DE BEBIDAS PANIZZON LTDA Flores da Cunha, RS, Brazil www.panizzon.com.br

Wraparound packer LWP 30 ERGON

Wraparound packer LWP 30 GEO LOCATION Conveyor belts

PANIZZON I 58 PANIZZON I 59 he Sociedade de Panizzon, Panizzon has infact with 50 years of success gained important PANIZZON: in wine production, invests recognition T continually to improve and has won production and offer high quality a lot of awards A JOURNEY OF products, tradition and innovation are the from national two essential elements for the activity of and international this company, which is passionate about competitions for its producing excellent wines. Sociedade de sparkling wines and GREAT SUCCESS Panizzon has its headquarters in Flores fine wines. Its innovative da Cunha, the town with the largest approach and strong production of wine in Brazil, and the heart responsibility to constantly of the wine-growing sector, where the improve and invest in new traditions and secrets of this art have projects and technology, been passed down from generation to ensures its constant presence on generation. The Panizzon company, the market and the launch of new founded in 1960 by Ricardo Panizzon types of product. The result of this and sons, is today, one of the greatest tireless job can be seen to all realities in this sector, with a very wide through the excellent products Competition for Fine Wines THE SECRET OF THE QUALITY OF THE range of products, many of which are produced and the quality of its and Distilled Alcohol VINES PRODUCED BY PANIZZON IS market leaders of their kind. sparkling wines, fine wines, table wines, vinegar, fruit in São Paulo, Brasil, BOUND TO THE EXCELLENT juice and hot beverages. 15/09/2016 WHERE THE PRECIOUS, HIGH-QUALITY The quality of Panizzon • Gold medal for GRAPES ARE GROWN. Brut, products has been proven THE SEVERE QUALITY CONTROLS in Lager, France by numerous awards and THAT ARE CARRIED OUT DURING EACH 05/04/2016 prizes received over the PHASE OF THE CULTIVATION, FROM • Gold medal for years from important THE PLANTING TO THE PICKING, ARE A Chardonnay Brut at the national and international GUARANTEE OF EXCELLENCE, THAT IS Vinalies Internationales competitions. RENOWNED AT PANIZZON THROUGH in France 22/03/2016 THE IMPORTANT AWARDS THAT IT Among the latest awards • Gold medal for HAS RECEIVED FROM NATIONAL AND received: Chardonnay Brut at the INTERNATIONAL COMPETITIONS. • Gold medal for the XI Brazilian spumanti fine wine Chardonnay contest in Garibaldi, Brut at the 14th National Brasil, 16/10/2015.

PANIZZON I 60 PANIZZON I 61 DISCOVERING THE PANIZZON

To help visitors taste the quality of Panisson still and sparkling wines, the company has reserved a space within the plant, where visitors are taken on a guided tour to help them discover the spirit of the wine. Next to the winery, there is a shop where you can taste samples and buy products or souvenirs from the world of wine. In this way, the shop has become a chosen destination for a lot of tourists who want to discover the city of Flores da Cunha and taste the excellence of the TRADITION AND TECHNOLOGY wines on offer. In this region there are a few local organisations that specialise in enological tours which take visitors around Panizzon and other wineries, they also organise courses and seminars on the production of wine or it is also possible AS A SOURCE OF SUCCESS to choose guided wine sampling to improve the understanding of the history of Brazilian wine.

he history of the Panizzon sparkling wines. But 2003 was its great winery began in 1960 when, year, the year of the big expansion, Ricardo Panizzon and his thanks to the introduction of the lines T sons, family of Italian origin, for balsamic vinegar and grape juice. The thanks to consolidated experience gained following years have been charaterised by through supplying raw materials to the continual investments in new machinery main wineries of the region, decided to and equipment to increase production invest in the cultivation of vines in Flores and improve technical production. Today Da Cunha to produce their own wine: thus after more than 50 years of activity, we the Beverage Company Panizzon Ltda. can say that Panizzon is recognised on was founded, which today is managed the market for it excellence, efficiency by the third generation of this family. and professionality. Investing in advanced The Panizzon family originated from the technology, that includes equipment Italian region of Veneto; from there, in used in the cultivation, modern technical 1883 the Panizzons emigrated to Brazil analysis and the storage of the product, and settled in Flores da Cunha, where is also a factor that adds quality. In every they began to cultivate vines according bottle of wine, there is a bit of its history, to their techniques, knowledge and making each wine unique and suggestive experience brought from their homeland. and to keep the quality of the wine intact, Until 1990, the company focused above Panizzon understands how important it is all on the production of table wines, to package it correctly with the right box in 1991 they began the production of that will maintain the quality of the wine vinegar under the tradename of Rosina, until it reaches the consumer. For these named after the wife of the founder, reasons, Panizzon chose to wrap its wine Ricardo. Over the years, the demand bottles in closed boxes, by installing an for wine grew, and in 1999 Panizzon SMI LWP 30 ERGON wraparound packer launched its first fine wine, while in on its production line. 2002 it began to enter in the market of

PANIZZON I 62 PANIZZON I 63 WRAP-AROUND PACKER LWP 30 ERGON – New production line SMI SOLUTIONS Packaged products: glass bottles of 0,66L / 0,75L / 1L / 1,5L / 2L. Packages worked: wrap-around boxes in the format 3x4 for bottles of 0,66L / FOR 0,75L / 1L and in the format 2x3 for bottles of 1,5L and 3L. Products packed: brand wines Panizzon, Di Mallo and San Martin; Brand grape PANIZZON juice Panizzon and San Martin and brand vinegar Weinmann and Rosina.

WRAP-AROUND PACKER LWP 30 – Pre-existing line

Packaged products: glass bottles of 0,25L / 0,3L / 0,5L / 0,66L / 0,75L / 1L e 1,5L.

Packages worked: wrap-around boxes in the format 3x4 for bottles of 0,25L / Experience acquired by Panizzon 0,3L / 0,5L / 0,66L / 1L and in the format 2x3 for bottles of 0,75L e 1,5L. from the use of the first LWP wrap- around packer supplied in 2015, Products packed: brand wines Panizzon, Di Mallo and San Martin; Brand grape gave the company no other choice juice Panizzon and San Martin and brand vinegar Weinmann and Rosina. but to return to SMI for the supply and installation of the new LWP 30 ERGON. The wraparound packer ADVANTAGES that was supplied, answers all the requests made by the customer • Automatic machine for the packaging of glass bottles of various capacity with for flexibility, quick production a maximum spped of 30 boxes per minute. procedure and allows to achieve • An ideal solution for packaging glass botles that need packaging that resists high production efficiency at low bangs and is able to preserve the product during transportation. cost, working up to 30 packs/ • The cardboard boxes are easy to stack during the palletising phase. minute in different formats in a • The LWP 30 wraparound packer has a mechanical system that groups the completely automatic way. product and offers the advantage of forming the box around the bottles without stopping the machine. • The procedure is continuous and ensures that the wrapping process is fluid and constant. • With the wraparound system it is possible to create different types of rigid containers in different types of packaging, such as boxes that are semi- closed or completely closed, with or without prebuilt cardboard separators between one container and another, cardboard trays with a rectangular or octagonal base, trays with the same height edges or with different heights, boxes with easy-opening. • The cardboard box can be personalised from a graphic point of view; this way it becomes an efficient means of brand advertising and so it becomes strategically important to attract consumers.

PANIZZON I 64 PANIZZON I 65 SERRA GAÚCHA: THE STAR OF BRAZILIAN VINEYARDS

he region of Serra Gaúcha, values like family, traditions and solidarity, oday Brazil produces wines situated between the united in an innovative approach towards of excellent quality that mountains of north- cultivation, production and packaging often reach the same level T eastern , techniques, it now occupies prime T as many foreign wines, in southern Brazil, has the greatest position in the wine-growing context taking part and winning awards even output of local wine production, so much of Brazil. For its secondary packaging abroad. The Brazilian wine culture favours so that it is called the star of Brazilian the company chose to pack its glass white wines for quantity and quality, this vineyards, the quality of the product bottles for the brand wines Panizzon, probably depends on the type of soil and also matches the quantity. This region Di Mallo and San Martin, for the grape weather conditions. has a similar climate to those of the best juice brands, Panizzon and San Martin Brazilian wines are classified in: wine-growing areas around the world, and the vinegar brands, Weinmann • Vinho de Mesa - inferior quality wine, between the 30° and 50° parallels, but and Rosina in wrap-around boxes. This made from a variety of common grapes it has the disadvantage of the excessive kind of packaging ensures a quality box (Concord, Herbemont, Isabel, Seyve yearly rainfall that falls exactly in the which is particularly resistant and able to Willard, Niagara) of American species season before , a crucial period preserve the contents during movement ( labrusca, Vitis rupestris). for grapes to ripen. This factor makes life and transportation. Bebidas Panizzon very difficult for wine-growers in Serra, chose the LWP series wraparound packer • Vinho Fino de Mesa - differentiated so they have to work hard and commit from SMI, with who they have been , made from a variety of noble to improving the technology of their collaborating since 2015, when their grapes (, Cabernet production. The results have however first wraparound packer was supplied, Franc, , , Chardonnay, been surprising and encourage continual and for the new glass bottle production , ) of European improvement. When we speak about line of 0,66L / 0,75L / 1L / 1,5L / 2L they species (). surprising results we can't avoid speaking installed the new wraparound packer Brazilian wine is gaining ground and has about Sociedade de Bebidas Panizzon, LWP 30 ERGON. its own precise characteristics, the whites that today is one of the most important tolerate the climate: fruity, refreshing and companies in this sector, this can also made to be drunk young; the reds, have be seen by the important awards it has already reached a good level and can be won at national and international levels. compared to the best young European Thanks to the company being led by solid wines. The greatest difficulty for the production of Brazilian wine is that, BRAZIL IN A GLOBAL REVIEW because of the climate it can't mature as much as the wine we produce. However, In the international market of wine-growing Brazil is classed as some wines from 1991, the best year in an importing country. Until the mid 80's it exported very little, the in Brazil, have reached and for the greater part this was grape juice. During the mid 90's a surprising degree of quality and they demand from foreign markets began to grow, it jumped from are improving while having matured in 9,8 million dollars in 1985-1990 to 30 million in 1995-2000. the bottle for over 10 years,a length of However, it is also true that the level of imports grew to around time which was impossible to imagine 94,3 million dollars. There are two crucial problems that are for these wines. Since September 1995, slowing the development of the Brazilian wine-growing market, Brazil has been a member of Oiv (Office the first is without a doubt the modest internal consumption, International de la Vigne e du Vin), that isn't even 2 litres per head per year (Italy is in second place the organisation which regulates the with 59,37 litres, while France is the first with 60), resulting international rules for producing wine, from Brazil not having a wine drinking tradition. The second witnessed by the high quality of Brazilian is the price of national wine, which is relatively expensive due production. The next step will be to create to high taxation, this factor puts wine in a disadvantageous the Brazilian D.O.C, (Denomination of position compared to other cheaper beverages like beer. Controlled Origin) similar to that existing in Europe.

PANIZZON I 66 PANIZZON I 67 A PIECE OF ITALY THE ROMANTIC ROAD OF BRAZIL In the Brazilian state of "Rio Grande do Sul", between the plain around the river Rio IN BRAZIL do Sinos and the high ground of the Serra Gaúcha, the “Rota Romântica” extends for over 200 km. The Rota Romântica, or the n 1875, settlers and local wineries and live the experience of Romantic Road of Brazil was built copying sharecroppers began to producing wine, they can also take part a German design and the thirteen cities arrive from Italy, especially in exciting nature excursions where it which are built along it are the ideal tourist I from Veneto, they settled is possible to go rafting on the rivers of location in Brazil for anyone looking for above all in the city of Flores da Cunha, a the magnificent Serra Gaucha to discover breathtaking landscapes, peaceful villages region in the state of Rio Grande do Sul in the wonders, or travel through the and delicious regional cucine: valleys, fields, the heart of Serra Gaucha. They had been region by Jeep, horse or on foot, along and coloured gardens make up the natural landscape of this region, while the architecture enticed by incentives from the Brazilian trails surrounded by the splendid nature, and cultivation in this area mirror the predominant influence of German immigrants. government which promised pieces of admiring the beautiful sunsets. Along the land to those who were prepared to Road of Wine and Grapes you can visit leave their homeland. The government small rural properties that have been needed to populate the southern regions converted into wineries, restaurants, of the country and defend the border artisan shops and art laboratories. with Uruguay, this fertile land could be Around Bento Gonçalves, the vines were cultivated, it wasn't a mirage but a serious planted by Italian immigrants who were proposal, and it offered a rare opportunity specialised in the production of high to escape from the hunger and poverty quality wines: from there the road called that was hitting Italy in that period. In Vale Trentino, between Caxias do Sul and reality, the fertile land was covered by Farroupilla, joins numerous wine-growing excessively wild vegetation, the so called companies where you can find traditional “Mato”, the wood that covers you. The Italian wines nad spumanti. Along this first generations had a hard life, but the trail you can easily admire houses that spirit of self-denial and sacrifice, that has have remained unchanged since the always characterised Italian peasants 1800's, the era of immigration, with wide won and over time they managed courtyards and areas for the cultivation to dominate the land and make it of local grapes, that today have become productive. Today everything is produced shops which sell local produce such as, on a widescale and it is the descendants wine and cheese. of those first settlers who are helping to support the Brazilian economy. The most important wine-growing region of Rio Grande do Sul is Serra Gaucha, where tourists can visit any of the many

PANIZZON I 68 PANIZZON I 69