G^ the . Georgia Tech Alumnus Vol
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g-^ The • Georgia Tech y\lumnus •' ' SI MMER, 1973 Last Issue ITS 30 " for the Alumnus by Ben L. Moon, Editor A RECENT decision of the Executive benefit derived from it." The committee Committee of the Georgia Tech National felt that Tech Topics, which goes to all Alumni Association, approved by the alumni for about the same total cost as the Board of Trustees, has decreed that this Aiumnus goes to roll call contributors issue, summer 1973, will be the last issue alone, would be a preferable publication of the Cieorgia Tech Alumnus magazine. from the standpoint of communicating The reasons are primarily two. First, with alumni. An annual directory of for its programs the Georgia Tech donors is being contemplated in addition. National Alumni Association retains only The Alumnus magazine now, in a the first $16 of each alumni contribution, typical issue, supports 38 percent of its passing the remainder along to the printing cost through advertising. Its net Georgia Tech Foundation for application cost—including net printing cost, staff (one to the financial needs of the school. Dur part-time editor/ad manager), free-lance ing the 26th annual roll call Tech alumni payment for articles and photographs, responded even more strongly in dollar mailing services, and postage—amounts to amount than they had during the 25th roll $24,000 per year or about $1.36 per con call, but the total number of donors tributing alumnus. This figure might dropped slightly. Result: less operating possibly have been reduced had moves to funds for the alumni association during a increase advertising, which included a year of skyrocketing inflation. In addi full-page, four-issue ad tradeoff with tion, data processing expenses increased Atlanta magazine, been completed. dramatically during the past year as a The AJumnus magazine has just result of the alumni association having to celebrated its fiftieth birthday as one of find an alternative system when the the oldest and most distingushed alumni Burroughs 5500 computer was removed magazines in the nation. Though being cut from campus service use. The executive to a quarterly, it had survived the recent committee was faced with the necessity of trend of many school and industry cutting expenses. magazines to go to newsprint The second reason was that, in the "magapaper" tabloid format, a trend that words of 1973-74 president of the alumni is now reversing itself. Its editors (ex association Tom Patton, "we felt that the cluding the present editor for the sake of AJumnus was costing too much for the objectivity) have been some of the finest (Continued) SUMMER 1973 1 It'S 30 (Continued) men Georgia Tech has produced—Jack Georgia Tech National Alumni Associa Thiesen, George Griffin, Howard Ector, tion, 225 North Avenue, N.W., Atlanta, Roane Beard, and of course Bob Wallace, Georgia 30332. These fellow alumni are who built it to its highest form. It has interested in what you think, and if attempted through the years to bring a enough alumni clearly want the /Alumnus touch of quality to alumni donors as at magazine continued they will make plans least a token gesture of appreciation for to re-institute it as soon as possible under their interest and generosity. budgetary constraints. In your letter you As you can gather, this editor does not might also elaborate on the type of ar agree with the decision of the executive ticles or format you like, how often you committee even though he can appreciate think the magazine should be published the reasons behind that decision. It will (if at all), and other suggestions for im be interesting to see how you, the reader, provement. feel. But that leaves the consideration It may very well be that you don't give a "under budgetary constraints." If the hang. A crushing prospect for an editor alumni association is to improve its finan to entertain, since an editor tends to iden cial situation, more alumni must give than tify with his magazine and almost per have given in the past. About half of sonalize it, but a very real possibility. But Tech's 37,000 alumni give; exactly 1,500 most of the great national magazines that more would completely finance the have perished in recent years have done Alumnus. You as an individual can en so for economic reasons related to their courage Tech alumni you know to give if value as an advertising medium, the ris they haven't given in the past; you don't ing cost of advertising space versus iden even have to ask if they are presently giv tifiable returns in competition with ing. Get out and beat the bushes and bring television, and the rising cost of produc 'em in. Work with your local alumni club tion and mailing; their readership was through telethons and other promotional just as enthusiastic as ever. Collier's went activities to raise more money and—most under while their circulation was still important for saving the Alumnus —bring climbing steeply. Some of these economic in more donors. You may have some ideas forces also apply in the case of the Alum yourself. If you care, you can help make nus, but it would really hurt to think that this year's 27th roll call the year of the apathy was also a reason. If it were a Alumnus, the year when Tech alumni all reason, a change of editorial format or over the nation make themselves heard in editors would be indicated but not killing a tangible way that they care about their the magazine. school and their magazine. Okay,: let's assume you do really care. If this article is greeted with a deafen It's an. accomplished fact; what can you ing silence, however, it will say do now? You're also probably not a cor something about Alumnus readership, respondence nut who writes letters un and this editor will be forced to agree less you have something to say. But you with the executive committee that their can make your feelings known through a decision was, beyond a doubt, correct. • letter to the Executive Committee, 2 THE GEORGIA TECH ALUMNUS g^ The . Georgia Tech Alumnus Vol. 51, No. 4 /Summer 1973 It's 30 for the Alumnus 1 Tech Men Fighting for the Underground 4 Why I.E.s Now Face Atlanta in the Evening 7 Tech's Mellow Man of the Year 11 The 1973 Spring Commencement Address 13 They Walked Away Into Legend 15 Scenes from SAC (Brain) Week 20 Underground Atlanta, one of the Football '73 23 most innovative real estate and entertainment undertakings of re Letters and Announcements 26 cent years, has added a new vitali ty to downtown Atlanta - and Tech men have made it happen. GEORGIA TECH NATIONAL ALUMNI ASSOCIATION Officers and Trustees: J. Frank Stovall, president Thomas V. Patton. vice-president L. Travis Brannon, |r., vice-president John (). McCarty, treasurer'W. Roane Beard, executive secretary George II. Brndnax III 'Roger H. Brown, J. Doyle Butler Joseph F. Darsey George A. Ewing Jere W. Goldsmith I.. P. Greer Morris E. Harrison John S. Hunsinger Robert R. Jinright/A. ]. Land P. Harvey Lewis |. Charles Loekwood, David D. Long, Jr./James P. Poole lames W. Summerour'Wm. J. YanLandingham Norman ]. Walton. Richard K. Whitehead. ]r. Staff: Lester McTier Anderson, director of annual giving Robert H. Rice, director of programs Mary (., Peeks, director of alumni placement. GEORGIA TECH FOUNDATION, INC. Officers and Trustees: Hal L. Smith, president L. L. Gellerstedt. Jr., vice-president Robert H. Ferst. treasurer Joe W. Guthridge, executive secretary. Jack Adair Ivan Allen. Jr. John P. Baum D. Braxton Blalock, Jr. Fuller F. Callaway. ]r. Oscar G, Davis Paul A. Duke'Dakin B. Ferris Alvin M. Ferst/Jack 1''. Glenn Henry W. Grady Ira H. Hardin George H. Hightower Julian T. Hightower Wayne J. 1 lulrmtii, Jr. Howard B. Johnson J. Erskine Love, Jr. George W. McCarty John J. McDonough 'Walter \L Mitchell L. Allen Morris Frank H. Neely William A. Parker/Hazard E. Reeves/Glen P. Robinson, [r. I. M. Sheffield. Jr.. Charles R. Simons,John C. Staton Frederick G. Storoy'Howard T. Tellepsen,'William S. Terrell Robert Tharpe William C. Wardlaw George W. Woodruff Charles THE STAFF R. Yales. Ben L. Moon. eililur Susan R. Norton, rdiloria/ assistant Susie Wallgron, .nil crti'sing GEORGIA TECH NATIONAL ADVISORY BOARD, 1971-72 John Stuart Mikni/ii;, design consultant Marvin Whitlock, chairman at large Frank J. Whitley, vice-chairman, Houston Marion W. Beyer. New York Dan H. Bradley, Savannah. Chester C. Courtney, at large, Charles K. Cross, Published foui times a year: Columbia James F. Daniel, III, Greenville/Paul A. Duke. Atlanta, Dr. Wadley R. Glenn. Atlanta Joe fall (Nov. 1). uinlor :Feb. 1), spring (May 1). M. Haas, Dallas Gratton Hammond, Jr., Orlando Frank P. Hudson. Atlanta/Frank W. Hulse. Birmingham Raymond A. Jones, Jr., Charlotte, A. Scott Kelso, Houston Thomas H. Kenton. Jr., and summer (Aug ! ) by the Georgia Tech SI. Louis John R. Kinnett. Jr., Columbus David S. Lewis. Jr., St. Louis James B, Lindsey. National Alumni Association. Georgia Institute liakersfield Frederick H. Martin, Huntsville'Joe K. McCutchen. Rome-Dalton/William R. McLain. of Technology. ^JTi North Avenue, N.W. Nashville, L. Allen Morris, Miami A. J. Mundy, Jr., at large Dorroh L. Nowell, jr., Augusta John Atlanta, Georgia ;tl):i;!2. (ister. |r., Milwaukee Charles T. Oxford. Albany's. B. (Skeet) Rymer, Cleveland, Ben H. Sloane, Austin Jackson S. Smith, Jr., New York/Charles A. Smithgall, Gainesville Michael E. Tennenbaum, New York R. W. VanLandingham. Tampa William A. Verlander, Jacksonville, Charles M. Waters.