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Design Collective / Patcraft Design IDEABOOK / SUMMER 2021 DESIGN COLLECTIVE / PATCRAFT DESIGN COLLECTIVE TAKE A STEP BACK AND REASSESS. REEVALUATE. TAKE A NEW APPROACH. IDEABOOK / FALL 2020 IDEABOOK / FALL IDEABOOK / SUMMER 2021 THE WAYS WE WORK AND LIVE HAVE BEEN RENEWED IN A NEW COLLECTIVISM. WE’RE SHIFTING OUR MINDSET FROM ME TO WE AND FINDING SYNERGIES FOR RECIPROCAL VENTURES. PERSONAL DECISIONS FOR COLLECTIVE IMPACT TO DESIGN, WORK, PLAY, INTERACT — DIFFERENTLY. WE’RE REGROUPING WITH A COMMON PURPOSE TO PROVIDE BALANCED SOLUTIONS. CREATING NEW CONNECTIONS FOR A FRESH APPROACH. MEET US WHERE YOU ARE. 11 IN THIS ISSUE collection / linocut reverse 66 collection 38 58 mark making collection CONTENTS 04 design collective / meet us where you are renewed escape gel print collection collection 14 74 2 3 MEET US DESIGN COLLECTIVE WHERE YOU THE PERSONALIZED EXPERIENCE REDEFINED. A COMPLEMENTARY COLLABORATION. A SHARED COLLECTIVE EXPERIENCE. A NEW WAY TO DESIGN FOR POSITIVE IMPACT. WHETHER YOU’RE ONLINE, IN-PERSON OR SOMEWHERE IN BETWEEN, WE’RE HERE TO PROVIDE THE TOOLS, RESOURCES AND PERSONALIZATION FOR THE NEW WAY TO ARE WORK. EMBRACE A RENEWED SENSE AND UNDERSTANDING OF WHAT IT MEANS TO CONNECT. 4 5 STORY 01 Serendipitous. A partnership that began in 2019 over coffee — sharing insights, discussing trends, providing perspectives — has evolved into a complementary collaborative. Recognizing the connectivity between two brands, Patcraft Account Managers, Nena Goozner and Erin Kelly, and Benjamin Moore Representative, Shipta Chawla have begun a joint venture. Finding synergies with product offerings for a new kind of design presentation. Collaborating to bring people together for a one-stop-shop inspirational experience. Call it a reboot, a refresh, a new design perspective. A true understanding of personalization with a common purpose. DESIGN COLLECTIVE A COMPLEMENTARY “WORKING TOGETHER TO PRESENT COLLECTIVE COMPLEMENTARY PRODUCT OFFERINGS LIKE PATCRAFT FLOORING AND BENJAMIN MOORE PAINT MADE SENSE. WE’VE ALL EXPERIENCED NEW WAYS OF WORKING. A SYNCHRONOUS EXPERIENCE LIKE THIS PROVIDES A SENSE OF EASE FOR DESIGNERS. THERE’S A RECIPROCITY IN OUR WORKING RELATIONSHIPS THAT OFFERS A REFRESHED PERSPECTIVE.” NENA GOOZNER / PATCRAFT ACCOUNT MANAGER 6 7 STORY 02 Cooperation. Consider this a mini-trade show rejuvenation. With a shared interest, a common purpose and a fresh approach to providing solutions, the Designer's Market is a refreshing customer experience. Patcraft Account Managers Julianne DeCarlo, Mimi Haywood and Karlyn Johnson joined a group of fellow design solution partners to bring people together for convenience and shared experience. Forging new relationships and creating new connections with a focus on customer needs, the series of market events combined work and play. Reps created a unique experience for visitors offering items including flowers, vegetables, herbs and more alongside product presentations. Creating a sense of unity and purpose. Meeting customers where they are. DESIGN COLLECTIVE A “DESIGNER’S MARKET HAS BEEN A COMMON GREAT WAY TO CONNECT SAFELY PLACE AS OUR MARKET SLOWLY OPENS. DESIGNERS ARE ABLE TO SEE NEW PRODUCTS, CATCH UP WITH MULTIPLE REPS, AND TAKE HOME THEIR FAVORITE FARMER’S MARKET FINDS. EVERYONE TOGETHER IN AN ACCESSIBLE AND INTERACTIVE SETTING – WITH THE HOPE THAT THESE IN-PERSON MEETINGS ARE HERE TO STAY!” MIMI HAYWOOD / PATCRAFT ACCOUNT MANAGER 8 9 STORY 03 Concept / Just as raindrops fall to water or drawings in sand fade, we are reminded to be present and to reflect on our Idea-starters. Creating a meaningful space requires a meaningful journey through life. Through visual vision. And, sometimes we need thetexture space toand do biophilic more, be design more. we are able to create a serene environment free Patcraft Account Manager, Sarah Pease, came to Katie Meyers, of everyday stresses. The harmony of Patcraft's TransFORM Studio designer,materials with a used creative allows challenge. the participant to inhabit the space alone or with a group. Seeking refreshed inspiration and renewedCarefully design curated direction, rooms surrounding the there was a need to reconnect with perimeterthe purpose offer and a visionreprieve of and allow for a physical and mental cleanse. a customer’s project. With customer input, the Patcraft team provided inspiration and idea-starters to bring the space to life. From beautiful visuals to inspiring pieces, the vision for the project became clear. Working together to create the feeling and mood provided a sense of renewed inspiration. Connecting meaning and vision. Providing design solutions. Together. DESIGN COLLECTIVE A RENEWED KELLY[CLIENT SHACKLETON NAME] PREVENTIVE MEDICINE INSPIRATION V “ FROM THE INSPIRING VISUALS G ÿRSPH 8!Qÿ@S VW I 8!Q V TO THE CAREFULLY@A()TAU CURATEDSX"%9"$ÿB($C P I V MATERIALS, THE VISION FOR V I I G 5677"(8$9" !"#$%ÿ'()0ÿ"12"ÿ 3)%4"( P THE PROJECT@$(7A(ÿB("C BECAME CLEAR. I G H V I IT MADE THE PROCESS FOR P 367#%"ÿY0`("99)AU9ÿaÿÿb"("UU)$%ÿQÿ GcdÿIWc P 8%6"#ÿQÿeePHH H SELECTING THE RIGHT FLOORING V G V S!fgÿQÿ GcdÿGIc FOR THE SPACE3gfÿQÿeeI EASIER. e ” G H H V SARAH PEASE / G S!fgÿQÿ GcdÿGIc V 3$``X)("ÿQÿeeIPe PATCRAFT ACCOUNT MANAGER P V H G I I P I S!fgÿQÿ GcdÿGIc H !"$1AhÿQÿeeHGe V P S!fgÿQÿ GcdÿGIc D-ÿ F-ÿ"8ÿEÿF b"$iAipÿQÿeeHqe r 10 S!fgÿQÿ GcdÿGIc 11 ')UÿQÿeePPe " ÿ "-8Fÿ-FG "8 "- ""-8"ÿG"-" DESIGN COLLECTIVE Need an added boost of project inspiration? An extra set of hands with product selections? A thought partner on a concept? We are here to assist. TransFORM Studio is our comprehensive design service the fits your design needs. From inspiration to creation, our comprehensive design solutions and services can help you transform space and the way you work. Contact your account manager or [email protected] to get started. Let's design together. EXPLORE OUR PERSONALIZED TOOLS AND RESOUCES TO HELP YOU WORK YOUR WAY: VIRTUAL DESIGN SERVICES / RENDERING + VISUALIZATION / CUSTOM PRODUCT DESIGN / COORDINATIING PRODUCTS + BENJAMIN MOORE PAINT SWATCHES / VIRTUAL DESIGN TRAYS / ONLINE SAMPLE ORDERS / MATERIAL BANK 12 13 GEL PRINT GEL PRINT COLLECTION SOFT TEXTURE BLENDS WITH SERENE TONAL COLOR. A BIOPHILIC PALETTE REDEFINED, CASTED NEUTRALS EVOKE TRANQUIL VIBES FOR MUCH-NEEDED MOMENTS OF RESPITE. GENTLE CURVES DEPICT AN INTERPLAY OF LAYERED DEPTH, CREATING TEXTURE THROUGH POSITIVE AND NEGATIVE SPACE. WITH ABSTRACT SWEEPING PATTERNS THAT BUILD IN INTENSITY FOR MOVEMENT AND TRANSITION, COLOR DRIFTS. COLOR FADES. COLOR LINGERS FOR CALMING SPACES. PAINT TRANSFERGLACIAL in jade, ICE stone in laguna and pastel / installed griege brick / installed brick 14 15 GEL PRINT THE ART OF MONOPRINT / COLLECTION Inspired by artistic exploration with gel plate printing, product designer, Amanda Hopkins created a series of monotype prints to envision the movement and form of each pattern within the collection. With no two prints being exactly the same, each one revealed a unique interpretation of texture and depth, highlighting where the paint pulled away and creating a layered effect. 16 17 GEL PRINT COLLECTION Roman Shade 1228 wall color by Benjamin Moore ____ IMPRESS in desert rose / installed ashlar 18 19 GEL PRINT COLLECTION PAINT TRANSFER in opalite / installed ashlar 20 21 GEL PRINT COLLECTION PAINT TRANSFER in opalite, jade, stone, pastel griege and ginger / installed ashlar 22 23 GEL PRINT COLLECTION Balboa Mist OC-27 wall color by Benjamin Moore ____ MONOTYPE in ash grey / installed ashlar 24 25 GEL PRINT COLLECTION UNFOLD in dusk and ginger / installed ashlar 26 27 GEL PRINT COLLECTION UNFOLD and MONOTYPE in desert rose / installed ashlar and brick 28 29 GEL PRINT COLLECTION IMPRESS and COMPOSED LAYER in opalite / installed brick and monolithic 30 31 GEL PRINT COLLECTION colorways / jade and opalite COMPOSED LAYER in jade with RESTON in jute / installed ashlar 32 33 GEL PRINT COLLECTION IMPRESS in opalite / installed ashlar 34 35 36 36 COLLECTION “WE REIMAGINED THE BIOPHILIC THEBIOPHILIC “WE REIMAGINED HOPKINS AMANDA THESE COLORS READ AS NEUTRAL READASNEUTRAL THESE COLORS CASTING SOFTER SHADES OF ROSE, SOFTER SHADESOFROSE, CASTING PRODUCT DESIGNER DESIGNER PRODUCT JADE AND GINGER TO CREATE A A CREATE JADE ANDGINGERTO PALETTE WITHIN THIS COLLECTION. WITHINTHISCOLLECTION. PALETTE DELICATE YET DYNAMIC COLORWAY. COLORWAY. YETDYNAMIC DELICATE ENHANCING ACALMINGAESTHETIC.” ONBIOPHILIA, AMODERNTAKE FOR / 18 X 36 TILE | COMPOSED LAYER I0605 / UNFOLD I0609 18 X 36 TILE | IMPRESS I0606 / MONOTYPE I0607 / PAINT TRANSFER I0608 ginger 00100 stone 00500 ginger 00100 stone 00500 jade 00300 pastel greige 00530 jade 00300 pastel greige 00530 desert rose 00800 ash grey 00550 desert rose 00800 ash grey 00550 opalite 00400 coal 00570 opalite 00400 coal 00570 dusk 00495 smolder 00590 dusk 00495 smolder 00590 37 PRINT GEL REVERSE REVERSE COLLECTION SAY HELLO TO OUR VERY FIRST CRADLE TO CRADLE CERTIFIED® GOLD (V3.1) COLLECTION, REVERSE. REFLECTING OUR COMMITMENT TO SUSTAINABLE DESIGN — A PROCESS THAT CONNECTS OUR INNER SPACES WITH OUR OUTER WORLD — THE REVERSE COLLECTION USES A CAREFULLY CURATED SELECTION OF MATERIALS TO RAISE THE BAR ON MATERIAL HEALTH STANDARDS. WITH A YARN SYSTEM THAT CONTAINS 100% POST-INDUSTRIAL RECYCLED CONTENT ALLOCATED FROM WASTE MINIMIZATION AND COLLECTION EFFORTS, AND POST-CONSUMER RECYCLED CONTENT, REVERSE IS OUR LATEST SUSTAINABILITY-INSPIRED SUPERHERO. 38 39 “FOR MORE THAN 20 YEARS, WE Rooted in material health. HAVE CONTINUED TO EXPAND Grounded in sustainable design. UPON OUR COMMITMENT As the first flooring manufacturer to achieve Cradle to Cradle Certified®,
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