ARANSAS PASS CHAMBER OF COMMERCE

2018 City Report VISITOR CENTER TRACKING INFORMATION

Annual Totals

17,010 14,935

4,514

2016 2017 2018 TO DATE Visitors WHAT WERE VISITORS INQUIRING ABOUT IN 2016?

Meeting Facility 62 Kayaking 111 Relocation 213 Birding 265 Casino Boat 288 Fishing 454 Aquatic Center 564 Visitor Information/Packs 581 Beach 724 Lodging 1002 Dining 1292 Local Events 1470 Directions/Maps 4691 Other Info & COC Calls 5293 0 1000 2000 3000 4000 5000 6000 2016 Total Visitors= 17,010 2016: ANALYTICS LOCATION BREAKDOWN

Rockport 3% Portland Not Set 4% 5%

Ingleside 6% 30% 6% Search Location

Austin 13%

San Antonio 19% Aransas Pass 14% WHAT WERE VISITORS INQUIRING ABOUT IN 2017?

Meeting Facility 42 Kayaking 139 Casino Boat 157 Relocation 178 Birding 195 Fishing 445 Visitor Information/Packs 463 Aquatic Center 614 Beach 787 Lodging 944 Dining 1286 Local Events 1523 Directions/Maps 3983 Other info & COC Related Calls 4179 0 500 1000 1500 2000 2500 3000 3500 4000 4500 2017 Total Visitors= 14,935 2017: ANALYTICS LOCATION BREAKDOWN

Not Set 3% Rockport Portland 2% Ingleside 3% 4% Dallas 4%

Houston 31%

Aransas Pass 7% Search Location

Austin 13%

Corpus Christi 18% 15% WHAT HAVE BEEN VISITORS BEEN INQUIRING ABOUT THUS FAR IN 2018?

Casino Boat 0 Relocation 11 Birding 41 Meeting Facility 46 Kayaking 62 Visitor Information/Packs 77 Aquatic Center 196 Fishing 199 Beach 223 Lodging 278 Dining 423 Directions/Maps 658 Local Events 804 Other Info & COC Related Calls 1496 0 200 400 600 800 1000 1200 1400 1600 Total 2018 Visitors= 4,514 WEBSITE ANALYTICS: PAGE VIEWS

135,390= Total 124,047= Total 56,336=Total

23,990 47,754 50,073

Return Visitors New Visitors

47,836 49,975 49,643

2016 2017 2018 WHAT WERE PEOPLE SEARCHING FOR ON OUR WEBSITE?

2016 2017 2018 1. 1. 1. Shrimporee Shrimporee Shrimporee

2. 2. Events 2. Events Calendar

3. 3. Stay & 3. Events Calendar Play

4. 4. Stay & 4. Stay & Calendar Play Play

5. Things to 5. Things to 5. Things to Do Do Do

6. Where to 6. Where to 6. Where to Stay Stay Stay 2018: ANALYTICS LOCATION BREAKDOWN

(516 Users) Oklahoma City 3% Rockport Dallas 2% Ingleside 3% 4% Aransas Pass 5% Houston Portland 30% 5% Search Location

Austin 12%

Corpus Christi 19% San Antonio 17% SHRIMPOREE ATTENDANCE

2018 43,000

2017 59,000

2016 46,700

0 10,000 20,000 30,000 40,000 50,000 60,000 TXDOT: FERRY TRAFFIC COUNTS HAVE DECLINED

Port Aransas Ferry Activity 300,000

250,000

200,000

150,000

Cars on Ferry Cars Ferry on 100,000

50,000

0 Septemb Novemb Decemb January February March April May June July August October er er er 2016 156,622 176,128 197,392 172,228 180,472 209,952 234,322 182,693 155,447 166,089 147,042 127,731 2017 150,792 156,882 199,071 179,579 193,888 223,883 243,251 156,721 96,477 115,660 110,482 119,384 2018 125,756 130,778 176,355 147,226 175,509 183,621 0 0 0 0 0 0 ANNUAL BILLBOARDS VISITOR CENTER

Cars Passing Annually: (# Mil) 12

10.1 10

8 7 6 5.6 4.9 5

4 2.8 1.8 2 2 1

0 2016 2017 2018 San Antonio Wharton Hwy 281/181/77 HOT FUND BUDGET ALLOCATION

$9,515 – $164, 593 $155,078 2016 Billboards

$191,361 $15,980 – $175,381 2017 Billboards

2018* $66,132 N/A $66,132

*To date as of June 30, 2018 LET’S TALK HARVEY HOW DID HARVEY IMPACT ARANSAS PASS? HOW DID HARVEY AFFECT SALES? PROFESSIONAL MEMBERSHIPS

Hotel Motel Lodging Association

Texas Tourism Industry Association

Texas Association of Fairs & Events

Texas Coastal Bend Regional ADVERTISING OUTLETS

Lamar Billboards and Outdoor Signs (Wharton-Houston, San Antonio, Hwy 77 South of Kingsville, Hwy 281 North of Georgewest and Hwy 202 North of Beeville Markets)

Spectrum (Dallas), Suddenlink (Houston/San Antonio), KRISTV, KZTV, NRISTV

Promotional Material, mail outs, relocation guides, visitor center request guides, flyers, etc.

Progress, Index, Caller Times

Tex-Maps, 121 Interactive, Mascot Media, Texas Coastal Bend Guide, Coastal Scenes, Coastal Choice Media

Strategic Value Media Beeville Publishing, Certified Folders Texas Outback, On the Water Lifestyle Media, Gulf Business Print

IHeart Media, Enlighten Image, ICA, Malkan, KHMC OUTREACH- TOURISM TRADE SHOWS

2016 2017 2018 16,000 people 14,000 people 6,000 people Houston

2016 2017 2018 12,000 people N/A N/A Dallas

2016 2017 2018 N/A 19,000 people 21,000 people San Antonio MARKETING- BILLBOARDS SOCIAL MEDIA- PAGE MANAGEMENT SOCIAL MEDIA: FACEBOOK & TWITTER VISITOR CENTER UPDATE- POST HARVEY VISITOR CENTER: MARKETING MATERIALS Questions? Comments?