New Celebrity Hells Kitchen Host Marco Pierre White, Is the First of Six Celebrities That Will Play in Ladbrokes Poker Million V

NEW CELEBRITY HELLS KITCHEN HOST MARCO PIERRE WHITE, IS THE FIRST OF SIX CELEBRITIES THAT WILL PLAY IN LADBROKES POKER MILLION VI Submitted by: Ladbrokes Thursday, 22 February 2007

Ladbrokespoker.com is pleased to announce that newly appointed Hell’s Kitchen host Marco Pierre White, is the first of six celebrities signed to play in Poker Million VI. Marco is throwing his cap into the ring and will pit his poker wits against five yet to be announced poker-playing personalities. Ladbrokes hopes that Marco will heat up proceedings in the million-dollar first prize poker tournament, which Northampton based nuclear pharmacist Raj Modha won last year. Raj qualified on Ladbrokespoker.com for just £7.00 and walked away a millionaire. In preparation for the Poker Million VI, Marco will receive top notch tutoring from newly signed Ladbrokespoker.com sponsored player Jeff ‘Jaffa’ Kimber. Marco Pierre White said. “I plan to go all the way! This is going to be a great experience. I can’t wait to find out who the other players in my heat are going to be. My skill at Spoof (five coin game) will be a good foundation for my poker training. At the very least it should help me to get out of a few tricky situations on the table.” The majority of players that enter the Poker Million VI tournament will play online on Ladbrokespoker.com to qualify, last year entries surpassed 25,000! The rest of the tournament is played live and is recorded for Sky Sports. The thirteen heats will be shown weekly from October on Sky Sports in the run-up to the live Poker Million VI final at the Sky studios in December. Soccer AM TV presenter, Helen Chamberlain another poker novice, was tutored prior to her Poker Million game and eventually came second in 2005 winning $500,000, losing to Essex based warehouse supervisor Tony Jones who amazingly entered the tournament for free. Colin Cole Johnson Ladbrokes’ Director of eGaming commented: “ The celebrity heat is always good quality and this years heat promises to be no different. We couldn’t have asked for a better first signing and I am sure this will make this an even more interesting game to watch than normal. He continued: “ When the chips are down Ladbrokespokercom is still the place where people from all walks of life come to play poker. Raj Modha and the Tony Jones’ of this world illustrate that you can realise the dream, with a small stake, both paid under a tenner to play in Poker Million and won the tournament! Poker Million VI has it all, glitz and glamour, but ultimately the right mix of skill, bravery, patience and lady luck will make you the victor.” Barry Hearn Chairman of Matchroom commented: “This years Poker Million promises to be even more dynamic than PM V, Ladbrokes has mixed things up a bit by changing the format. I think this will only add to the pleasure of people playing in the tournament and those watching it on the TV. We’re still deciding on the other five celebrities that will join Marco so any suggestions at this stage are welcome.” Notes to Editor Last year Rugby player Austin Healey won the celebrity heat dominating the field of six which included Steve Davis (world snooker champ), Jimmy White (former UK snooker champ), Phil Taylor (darts), Tim

Page 1 Lovejoy (TV presenter) and model Leilani Dowding. For further information or pictures please contact Samantha Alleyne, PR Manager, eGaming on 07976 180 201 or on [email protected] Tournament details Qualification to play in the event is only available on Ladbrokespoker.com The game poker (Texas Hold Em) Europe’s Richest Single Table Tournament Event (Single Table Tournament you have to beat the players on your table) Prizes First $1,000,000 Second $500,000 Third $250,000 Fourth $175,000 Fifth $125,000 Sixth $100,000 Seventh – twelfth $25,000 Past personalities that have played in the tournament include, Austin Healey, rugby player, Zac Goldsmith (Jemima Goldsmith’s brother), Steve Davis, snooker player, Jimmy White, snooker player, Tim Lovejoy, TV presenter, Helen Chamberlain, TV presenter, Phil Taylor, darts player, Leilani Dowding, model, -End-

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