Platform - URL Cause-based Causes - https://www.causes.com/ CauseVox - http://www.causevox.com CommunityFunded - http://communityfunded.com/ - http://www.crowdrise.com/ Crowdtilt - https://www.crowdtilt.com DonationTo - http://www.donationto.com/ Platforms: FirstGiving - http://www.firstgiving.com/ FundAnything - http://fundanything.com/en Religious & Spiritual Organizations - http://fundly.com/ Fundraise - https://www.fundraise.com/ Fundrazr - https://fundrazr.com/ GoFundMe - http://www.gofundme.com/ GoGetFunding - http://gogetfunding.com/ Groupon Grassroots - https://grassroots.groupon.com/ - http://www.indiegogo.com/ - http://ioby.org/ OneToday - http://www.google.com/onetoday/ Razoo - http://www.razoo.com/ RocketHub - http://www.rockethub.com - http://www.sponsume.com/ StartSomeGood - http ://startsomegood.com/ StayClassy - https ://www.stayclassy.org/ Version 1.0 Compiled 12/3/2013 When You Wish - http://www.whenyouwish.com/ All images and trademarks are reserved for their respective owners. YouCaring - http://www.youcaring.com/ Sources are located at http://www.netliteracy.org/crowdfunding-webinar-sources/

Footnotes: 1 – Yes for nonprofits 9 – https://www.fundraise.com/terms-of-service 15 – http://support.indiegogo.com/-entries/20517411- 2 – Yes, tipping point 10 – http://support.fundrazr.com/hc/en-us/articles/200054783-Do-I- How-to-Check-if-Your-Contribution-is-Tax-Deductible 3 – Both yes & no, for this diagram, we focused on yes Have-To-Pay-Taxes-On-The-Donations-I-Receive- 16 – http://ioby.org/tax-deductible-donations 4 – http://communityfunded.com/terms-of-service/ 11 – http://support.gofundme.com/knowledgebase/- 17 – https://support.google.com/onetodayapp- 5 – http://www.crowdrise.com/about/faq articles/100217-what-about-taxes- /answer/3105834?hl=en 6 – https://reddit.crowdtilt.com/ 12 – In collaboration with the Razoo Foundation 18 – http://www.razoo.com/p/pb-marketing 7 – http://www.firstgiving.com/content/general_terms 13 – http://gogetfunding.uservoice.com/- 19 – http://startsomegood.com/Help/Legal 1 of 4 8 – http://support.fundanything.com/customer/portal/articles-knowledgebase/articles/125011-tax-deductions 20 – http://www.stayclassy.org/terms /1079455-is-my-contribution-tax-deductible- 14 – http://www.groupon.com/pages/g-team-faq 21 – http://www.whenyouwish.com/terms_of_service

2 of 4 How to use this Matrix

Only Social Good: Monthly Uniques: While some platforms Platform is 501(c)3: The quantity of new individuals accommodate profit-seeking This identifies whether the who visit the website over one ventures, others require platform itself is a nonprofit month. This metric was taken campaigns to have a social benefit 501(c)3 organization. during Fall 2013. component.

Keep What You Raise: This model allows campaigns to retain Donation Widget: Number of Campaigns: all the money that they've raised, as Some platforms provide a website The total amount of individual opposed to goal-centric campaigns widget that can be coded into a campaigns that have taken place where funding would be denied if the nonprofit's own website. on the crowdfunding platform. pre-set goal is not achieved.

Categories / Genres: Total Fee: Tax Deduction Disclosure: This depicts whether the crowdfunding This is the total fee for using platform This is the verbatim language identified on platform has an internal curation the site that relates to tax deductibility for in addition to any transaction fees that section dedicated to categorizing donors to 501(c)3 organizations. It is might accrue. Some processors charge projects, allowing for greater visibility important to engage the platform and your an additional flat fee of around 30 and finding like-minded organizers and lawyer or tax professional to ensure that cents per each transaction. donations to your cause are tax exempt. campaigns. Keep What Platform is Donation Monthly Number of Only Social Categories / Total Fee Tax Deduction Disclosure Good You Raise Genres 501(c)3 Widget Uniques Campaigns

4.75% 563,787 600,000 Not Disclosed

Not 7.9% + > 5,000 Not Disclosed $0.30 Disclosed 2 “All pledges are between you and the 7.9% + project creator… the Company makes no 13,100 50 representations regarding the deductibility $0.30 of any pledge for tax purposes.” 4 1 “Your donation to a US-Based 501(c)3 7.9% + 94,696 Not charitable organization through CrowdRise Disclosed is 100% tax deductible to the extent $0.30 allowed by law.” 5 6 3 Not “Crowdtilt provides tax-deductible 5% 14,194 receipts to donors and disburses funds Disclosed to verified 501c(3) non-profits directly.”

7.9% + > 5,000 “Thousands” Not Disclosed $0.30 $500 + “FirstGiving makes no representation as 52,377 8,000 to whether all or any portion of the 7.5% online Donations are tax deductible.” 7

Not “If you give to a registered non-profit, 12% 26,744 your contribution may be tax- Disclosed deductible.” 8

7.9% 72,368 87,000 Not Disclosed

“Fundraise.com makes no representations as to whether all or any 7.5% 7,097 19,700 portion donations made online at fundraise.com are tax deductible.” 9 “If the recipient of your donation has tax-exempt 1 7.2% + status, you can contact them to obtain a tax receipt. 171,179 40,000 If they do not have tax-exempt status, then you will $0.30 not be able to deduct your donation for tax purposes.” 10

7.9% + “Only donations made to a legally 667,941 300,000 registered non-profit or charity may be $0.30 considered eligible for donors to claim as a tax deduction.” 11 Only Social Keep What Categories / Platform is Donation Monthly Number of Total Fee Tax Deduction Disclosure Page 3 of 4 Good You Raise Genres 501(c)3 Widget Uniques Campaigns Only Social Keep What Platform is Donation Monthly Number of Categories / Total Fee Tax Deduction Disclosure Good You Raise Genres 501(c)3 Widget Uniques Campaigns “Only donations made to a legally 6.9% + 18,478 Not registered non-profit or charity may be Disclosed considered eligible for donors to claim $0.30 as a tax deduction.” 13 3 “After making the donation on Groupon, donors will need to register their donation with the Not 14 0% 2,542,293 featured organization to obtain the required Disclosed documentation and consult a tax professional.” 1 “Campaigns that use FirstGiving will be marked 1 with a badge that reads "Verified Nonprofit 10.75% 804,372 100,000 Campaign". Any campaign marked by this badge will be able to offer tax receipts to U.S. contributors.” 15 $35 + “All donations to ioby and to > 5,000 398 projects on ioby are tax deductible 3% to the fullest extent allowable. ” 16 10,000- “If you're in the U.S., your donations are Not 1.9% 50,000 tax deductible and the confirmation Disclosed email from Google Wallet serves as Installs your donation receipt.” 17 12 18 4.9% 164,442 68,000 “All donations are tax-deductible.”

12% 51,653 “Thousands” Not Disclosed

11.9% + > 5,000 Not Disclosed $0.30 1,500 3 7.9% + “Company makes no representations > 5,000 200 regarding the deductibility of any $0.40 contribution for tax purposes.” 19 5.2% + “You understand that the party you 116,564 Not transact with through the Website is $0.30 Disclosed the one that sets the tax language in any receipt you receive.” 20 “Site makes no representation that 3 7.9% + Not > 5,000 any portion of your payments are $0.30 Disclosed tax deductible.” 21 2.9% + 357,490 45,000 Not Disclosed $0.40

Only Social Keep What Categories / Platform is Donation Total Fee Monthly Number of Tax Deduction Disclosure Page 4 of 4 Good You Raise Genres 501(c)3 Widget Uniques Campaigns