Weed, MOSCOW, Latish, 5,793 homes, 98.2% radio, PRESTON, Franklin, 2,524 homes, 98.7% ra- KTFI -FM, Chan. 259, 99.3mc, 3kw, 5,689 radio homes. dio, 2,491 radio homes. Bonus KRPL, 250w, 1400kc, Biddick, BMB, Conlon KPST, 250w, 1340kc KVMV, 250W, 1450kc, MBS, Avery -Knodel BOUNDARY SB 1M 15M 30M 1 Hr SB 1M 5M 15M 30M 1 Hr 5M SB 1M 5M 15M 30M 1 Hr D 2.40 3.00 6.00 12.00 18.00 30.00 D 4.00 5.00 9.00 18.00 26.00 36.00 D 5.00 7.00 8.00 17.00 27.00 45.00 N 10.00 N 4.00 5.00 9.00 18.00 26.00 36.00 4.00 6.00 20.00 30.00 50.00 N 6.00 8.00 14.00 27.00 45.00 75.00 NAMPA, Canyon, 15,457 homes, 97.3% radio, REXBURG, Madison, 2,314 homes, 97.4% WALLACE, Shoshone, 6,783 homes, 98.4% radio, homes. 15,040 radio homes. 2,254 radio Ss point radio, 6,674 radio homes. KFXD, 1kw, 580kc, MBS, Avery -Knodel, Hooper KRXK (FM), Chan. 229, 93.7mc, 1230kc KWAL, MBS D 10.00 10.00 12.00 24.00 36.00 60.00 D 3.40 4.50 9.25 9.25 23.00 1kw, 620kc, D 3.00 3.50 10.00 1500 25.00 N 12.00 12.00 16.00 32.00 48.00 80.00 N 4.50 5.75 11.50 13.75 28.75 N 4.00 4.50 15.00 2.5.00 35.00 KFXD -FM, Chan. 270, 101.9mc, 2.5kw, Bonus SANDPOINT, Bonner, 5,424 homes, 95.5% POCATELLO, Bannock, 11,456 homes, 97.8% radio, 5,180 radio homes. [Li Cour d' Alen, WEISER, Washington, 2,662 homes, 97% ra- radio, 11,204 radio homes. KSPT, 250w, 1400kc, KBS, Walter Biddick dio, 2,582 radio homes. D 2.75 4.15 5.50 11.05 16.55 27.60 KWEI, 250w, 1240kc, KBS 3 AM applications, average 1 -time rote N 4.15 6.20 8.30 16.55 24.85 41.40 Reece- D 1.60 1.60 2.10 6.80 10.20 17.00 D TWIN FALLS, Twin Falls, 12,350 homes, Kellogg N 1.60 1.60 2.10 6.80 10.20 17.00 7.60 6.48 8.83 17.67 29.75 44.17 AN N 10.00 8.83 13.33 26.67 40.00 66.67 97.9% radio, 12,091 radio homes. S s s s KEYY, 250w, 1240kc, MBS, Avery -Knodel 3 AM affiliates, average 1 -time rate LA lN D 4.23 6.50 13.00 19.50 32.50 D 5.30 6.67 9.07 17.87 28.20 47.00 N 2000 6.50 10.00 30.00 50.00 N 7.17 8.67 12.85 24.67 39.55 65.92 0Mamw KWIK, 1kw, 1440kc, ABC, Conlon RERWATER IIIIOADCASTINVOIELECASTII40 D 5.20 5.20 8.00 16.00 24.00 40.00 N 8.00 8.00 14.00 28.00 42.00 70.00 KLIX, 1kw, 1310kc, ABC, Hollingbery, Conlon Ez Rre MARKETBOOK MAP KSEI, 5kw, 930kc, NBC, Walker, Conlon, D 4.50 5.00 7.20 12.60 21.60 36.00 Lewis B¡ BMB N 6.50 7.00 8.55 15.00 25.65 42.75 D 10.00 10.00 12.00 2400 36.00 60.00 KTFI, 5kw -D, 1kw -N, 1270kc, NBC, Weed, IDAHO N 12.00 12.00 16.00 32.00 48.00 80.00 Conlan and number of D 8.00 CO Location of City KSEI -FM, Chan. 243, 96.5mc, 1.8kw, Walker, 6.40 12.00 24.00 36.00 60.00 Stations Bonus N 9.00 1100 16.00 32.00 48.00 80.00 Standard (AM)Broadcuep e Number of FM Broedcasenp Stations s s s a Number of Telecast np Savone MARKET INDICATORS FOR IDAHO &j. / ML, sa 75, 109 CLASSIFICATIONS FIGURES YR. FIGURES YR. 25 P. MAN. sno, VIIMONT Population 588,637 '50 524,873 '40 MAP R WAL[R ei O 1951. BroadCUUSa Publications, Inc. % of U. S. .4% '50 .4 %a '40 Homes 175,950 '50 137,521 '40 Percent Radio 97.3% '50 86.4% '40 Radio Homes 171,199 '50 118,824 '40 Retail Sales $ 625,648,000 '50 581,976,000 '48 Retail Trade Employes 26,051 '48 17,499 '39 Wholesale Sales Volume $ 422,058,000 '48 105,500,000 '39 T Wholesale Trade Employes 8,862 '48 5,821 '39 Manufacturing Employment (Mid- March) 17,734 '47 it Ls RecEuit CaN10 Sa, iEICN Manufacturing Taxable Payrolls Cal walla] (1st Quarter) $ 11,077,000 '47 00 ampW BLAME Income $ 707,000,000 '49 232,000,000 '40 o CA Percent distribution .36% '49 .31% '40 [LUORE Per Capita Income 5 1,221 '49 440 '40 Percent of national per capita income 92% '49 77% '40 New Construction (Private) $ 43,700,000 '47 13,600,000 '39 Residential $ 14,800,000 '47 4,900,000 '39 Non -Residential $ 11,700,000 '48 1,200,000 '39 Automobile Registration 272,362 '50 221,983 '48 Telephones 140,500 '50 83,200 '45 At

Note: 1950 Retail Sales, copyright 1951 "Sales Management." Further reproduction unlicensed. For other sources see foreword. s s * s IDAHO RADIO MARKET DATA BY COUNTIES 1950 Total 1950 Employment Taxable Pay- 1950 1940 1950 1950 Percentage 1940 Retail Soles Farm Income Mid -March roils 1st Otr. County Population Population Homes Radio Homes Radio Rodio Homes ($000) (1000) 1948 1948 ($000) Ada 70,330 50,401 21,501 21,028 97.8 12,535 88,151 13,430' 14,455 9,070 Adams 3,320 3,407 1,112 1,072 96.4 685 2,254 1,839 277 160 Bannock 41.108 34,759 11,456 11,204 97.8 7,844 45,103 11,829' 6,499 3,634 Bear Lake 6,825 7,911 2,006 1,976 98.5 1,804 6,875 3,331' 354 158 Benewah 6,120 7,332 2,280 2,216 9'7.2 1,693 5,289 2,703' 716 346 Bingham 23,233 21,044 5,832 5,698 97.7 4,206 18,735 18,697' 1,303 614 Blaine 5,333 5,295 1,837 1,797 97.8 1,166 6,226 2,905' 581 390 Boise 1,758 2,333 668 637 95.4 510 1,028 613' 243 131 Bonner 14,823 15,667 5,424 5,180 95.5 3,408 12,374 2,262 1,789 992 Bonnerville 29,796 25,697 8,283 8,043 9'7.1 5,487 45,429 16,666' 4,369 2,368 Boundary 5.852 5,987 1,826 1,769 96.9 1,331 5,978 2,127' 464 229 Butte 2,707 1,877 785 770 98.1 161 1,654 2,077' 91 39 Camas 1,075 1,360 357 346 96.8 325 851 2,213' 64 28 Canyon 52,846 40,987 15,457 15,040 97.3 9,578 54,948 2?,896' 6,147 3,343 Caribou 5,574 2,284 1,566 1,538 98.2 544 5,953 2,708 236 155 Cassia 14,402 14,430 4,143 4,019 97.0 2,898 17,167 11,718' 1,981 1,018 Clark 914 1,005 339 328 96.7 230 700 1,175' 71 30 Clearwater 8,143 8,243 2,357 2,284 96.9 1,728 5,780 1,116' 925 537 Custer 3,289 3,549 1,070 1,035 96.7 746 2,509 1,996' 163 81 Elmore 6,663 5,518 2,591 2,389 92.2 1,219 6,401 3,813' 540 406 Franklin 9,749 10,229 2,524 2,491 98.7 2,165 8,904 6,862' 725 318 Fremont 9,318 10,304 2,803 2,719 97.0 2,039 8,557 10,454' 493 274 Gem 8,742 9,544 2,635 2,551 96.8 2,120 7,273 6,652' 800 459 Gooding 10,995 9,257 3,138 3,053 97.3 1,967 12,261 8,491' 834 395 Idaho 11,400 12,691 3,561 3,454 97.0 2,697 10,209 11,727' 1,024 503 Jefferson 10,509 10,762 2,594 2,540 97.9 2,153 6,935 9,302' 426 230 Jerome 12,085 9,990 3,365 3,271 97.2 2,053 12,326 12,981' 905 491 Kootenai 24,891 22,283 9,415 9,123 96.9 5,683 22,850 3,914' 2,610 1,509 Latah 20,905 18,804 5,793 5,689 982 4,695 18,059 11,434' 3,649 2,283 Lemhi 6,285 6,521 2,089 1,997 95.6 1,349 5,728 3,400' 415 221 Lewis 4,212 4,666 1,299 1,268 97.8 1,142 3,999 6,804' 577 383 Lincoln 4,239 4,230 1,147 1,118 97.5 882 3,124 3,837' 192 80 Madison 9,100 9,186 2,314 2,254 97.4 1,813 10,252 8,221' 703 330 Minidoka 9,761 9,870 2,678 2,611 97.5 2,174 8,296 8,758' 641 374 Nez Perce 22,553 18,873 6,961 6,738 96.8 4,751 36,324 10,940' 5,094 3,139 Oneida 4,380 5,417 1,426 1,403 98.4 1,143 4,195 6,253' 306 131 Owyhee 6,280 5,652 1,985 1,886 95.0 1,006 4,348 7,148' 246 96 Payette 11,943 9,511 3,678 3,571 97.1 2,230 9,791 6,603' 1,068 499 Power 3,976 3,965 1,205 1,171 97.2 839 4,269 5,894' 215 101 Shoshone 22,774 21,230 6,783 6,674 98.4 5,382 22,811 414' 7,426 6,056 Teton 3,185 3,601 850 829 97.5 655 2,278 73 34 Twin Falls 40,905 36,403 12.350 12,091 97.9 8,672 544,94 á 34,588 6,167 3,445 Valley 4,035 1,804 1,748 96.9 907 1,805 691 467 Washington 8,549 4,035 2,662 2,582 97.0 1,988 12,074 5,744 889 397 Yellow Stone Nat'l. Park

Note: For sources see foreword. 1950 Retail Sales, end Farm Income marked with asterisk ('). Copyright 1951 "Sales Management." Further reproduction unlicensed. Farm Income' add $000. BROADCASTING Telecasting August 20, 1951 Marketbook, Page 45