EXOS AT 2014: THE TECHNOLOGY THAT TURNED AND PLAYERS INTO CHAMPIONS

FEB. 2014 BY: RYAN W. NEAL

Data analytics and software development aren’t things One of the technologies used is “Power Plate,” a full-body normally associated with training professional athletes, vibration system that simulates thousands of muscle rep- but Super Bowl XLVIII this Sunday in New Jersey will etitions in a way that’s much easier on the body. Others showcase several athletes that have taken advantage of include a gravity-free treadmill that helps players to move technology to become champions. without impact to accelerate their return.

EXOS, a self-described “human performance” company Injuries are a major focus of the NFL these days, es- founded in Tempe, Ariz. in 1999, is one company that has pecially the abnormally short time it has taken some used technology to help athletes train and rehabilitate NFL players to return from a traumatic break or tear. from injuries. Several of their clients will perform on the Burns said that the technology at EXOS helps speed up biggest stage in American sports this Sunday. recovery time, but that the safety of players comes first. EXOS remains independent from the league and its data “Our effort is in building technology that can capture is protected by HIPAA, making it a place players trust for the data, codify our expertise and design a specific plan second opinions about their injuries. for an individual person,” Dan Burns, CEO of EXOS told International Business Times. “We assign as much data Burns said that technology goes beyond physical train- as possible on the human and build a personalized game ing. EXOS also uses platforms that simulate gameplay plan.” to help players practice on-field decision-making skills without the bruising physical contact. The process begins with the emerging field of wearable technology. Working with groups like Adidas MiCoach, “There’s a strong correlation between emotional intelli- advanced sensors in practice jerseys capture biometric gence and on-field performance,” Burns said. “The ability data from the athletes. EXOS has developed software to assimilate information and cognitive training can build to analyze the data, and experts use it design a workout champions.” customized to the unique needs of each player. EXOS has extended its expertise in software and physical On the Seattle Seahawks, EXOS has worked with players training beyond athletes to the military and even tech like , JR Sweezy, , Bobby Wag- professionals. EXOS now provides personalized training ner, , and , Seattle’s celebrity programs to companies like Google, Intel and Tesla. running back known for his “Beast Mode” plays and sideline Skittles. With more emphasis placed on physical health than ever before -- including parts of Obama’s Affordable Health For the Denver Broncos, EXOS has worked with Sione Care Act that provide incentives to companies that keep Fua, Malik Jackson, Brandon Marsphall, Brock Osweiler, employees healthy – Burns hopes more companies will Manny Ramirez, Sylvester Williams, and two of quarter- see the advantage in using technology to build workouts back ’s favorite targets – Eric Decker and custom-tailored to each individual. He sees “corporate . wellness” growing to a $6 billion industry, and EXOS wants to be at the forefront. Some of the players came to EXOS before they were drafted to prepare for the NFL combine, a week-long showcase where scouts and coaches judge the ability of candidates. Others came for physical rehabilitation after an injury – something all too familiar to NFL players – to get back into the game as soon as possible.

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© 2014 Athletes’ Performance, Inc.