Most Commonly Used Brand Guidelines Examples of how to and how not to apply our guidelines Logo Usage

Approved Logo Usage

n Use only approved Duke Health logos with the shield in a box. n Use only one Duke Health logo. Celebrate Your Heart with Us World Health Day n Use logos in their original state. FEB 12 Love Your Heart Lecture – Be the Beat of a Healthy Heart February 12 • 10 to 11:30 am Durham Center for Senior Life n 404 Rigsbee Avenue Use cobranding qualifier line. Durham, NC 27704 Keep the beat of a healthy heart by participating in a lecture by cardiologists Matthew Brennan, MD, and Robin Mathews, MD, of Duke Triangle Heart Associates. Free screenings, information and resources will be n provided to assist you with your health goals. A heart healthy breakfast will be served. It Takes a Team to Win Use appropriate spacing February 14 • 7 pm • Cameron Indoor Stadium 115 Whitford Drive FEB It Takes a Team to Care for Your Heart Durham, NC 27705 between logos. 14 Make this Valentine’s Day extra special and join Duke Heart at the Duke vs. To register, call February 14 • 7 pm • Cameron Indoor Stadium Virginia Tech women’s basketball game. Stop by our table, located on the Main 115 Whitford Drive 888-ASK-DUKE Concourse, to meet members of Duke’s Heart Team and learn how to care for Durham, NC 27705 or go to your heart. Free heart health risk factor screenings, stroke education, wellness tips, n dukehealth.org/ The Duke Health shield in the square is a Make this Valentine’s Day extra special and join Duke Heart at the Duke vs. and compression-only CPR education will be available. And, don’t forget to pick up Virginia Tech women’s basketball game. Stop by our table, located on the Main events a special Valentine’s gift from our heart to yours! Concourse, to meet members of Duke’s Heart Team and learn how to care for Use only one To received a special discounted general admission ticket to the game, visit your heart. Free heart health risk factor screenings, stroke education, wellness tips, https://tinyurl.com/y8zaxv4q and enter promo code: HEART. required element of the logo. and compression-only CPR education will be available. And, don’t forget to pick up Use cobranding a special Valentine’s gift from our heart to yours! logo. Use To received a special discounted general admission ticket to the game, visit n https://tinyurl.com/y8zaxv4q and enter promo code: HEART. approved Sponsored in part by: qualifier line. The shield alone can only be used in National Duke Health World Use appropriate the header area reversed out of the logos with the Organization spacing between matrix or Duke Blue shield in a box. logos.

Non-approved Logo Usage

n Don’t create your own logos or attach Don’t use the words to existing Duke Health logos. Duke Health shield in any Celebrate Your Heart with Us Celebrate Your Heart with Us n Don’t use the Duke Health shield outside application FEB Love Your Heart Lecture – Be the Beat of a Healthy Heart FEB Love Your Heart Lecture – Be the Beat of a Healthy Heart 12 12 except for the the box. This logo is no longer used. February 12 • 10 to 11:30 am Durham Center for Senior Life February 12 • 10 to 11:30 am Durham Center for Senior Life 404 Rigsbee Avenue 404 Rigsbee Avenue Durham, NC 27704 Durham, NC 27704 logo or in top n Keep the beat of a healthy heart by participating in a lecture by cardiologists Matthew Brennan, MD, and Keep the beat of a healthy heart by participating in a lecture by cardiologists Matthew Brennan, MD, and Don’t alter the Duke Health logo. Robin Mathews, MD, of Duke Triangle Heart Associates. Free screenings, information and resources will be Robin Mathews, MD, of Duke Triangle Heart Associates. Free screenings, information and resources will be right corner provided to assist you with your health goals. A heart healthy breakfast will be served. provided to assist you with your health goals. A heart healthy breakfast will be served. of layout. n FEB FEB It Takes a Team to Care for Your Heart It Takes a Team to Care for Your Heart Don’t use two or more Duke Health logos. 14 14 To register, call February 14 • 7 pm • Cameron Indoor Stadium To register, call February 14 • 7 pm • Cameron Indoor Stadium 888-ASK-DUKE 115 Whitford Drive 888-ASK-DUKE 115 Whitford Drive Durham, NC 27705 or go to Durham, NC 27705 or go to n dukehealth.org/ Don’t use the Duke shield in any Make this Valentine’s Day extra special and join Duke Heart at the Duke vs. dukehealth.org/ Don’t create Make this Valentine’s Day extra special and join Duke Heart at the Duke vs. Virginia Tech women’s basketball game. Stop by our table, located on the Main events Virginia Tech women’s basketball game. Stop by our table, located on the Main events Concourse, to meet members of Duke’s Heart Team and learn how to care for your own logos. Concourse, to meet members of Duke’s Heart Team and learn how to care for applications except for the logo and in the your heart. Free heart health risk factor screenings, stroke education, wellness tips, your heart. Free heart health risk factor screenings, stroke education, wellness tips, and compression-only CPR education will be available. And, don’t forget to pick up and compression-only CPR education will be available. And, don’t forget to pick up a special Valentine’s gift from our heart to yours! a special Valentine’s gift from our heart to yours! top right corner as a graphic element. To received a special discounted general admission ticket to the game, visit To received a special discounted general admission ticket to the game, visit Don’t use the https://tinyurl.com/y8zaxv4q and enter promo code: HEART. Don’t use more https://tinyurl.com/y8zaxv4q and enter promo code: HEART. Duke Health than one Duke Duke ABC Clinic shield out of Health logo. the box. Matrix Usage

Approved Duke Gastroenterology

Overview Providers Duke Gastroenterology has been ranked among the nation’s top Manal F. Abdelmalek, MD, MPH David A. Leiman, MD Matrix Usage Carl L. Berg, MD Christiane H. London, NP programs of its kind by U.S. News & World Report since 1993. Our multidisciplinary team of skilled specialists offers a comprehensive Carla W. Brady, MD, MHS Nancy M. McGreal, MD M. Stanley Branch, MD Kimberly A. Mills, NP range of state-of-the-art diagnostics and treatment options Rebecca A. Burbridge, MD Jill Moore, MD to adults with the complete spectrum of digestive and hepatic Karen A. Chachu, MD, PhD Andrew J. Muir, MD, MHS n conditions. Learn more at http://gastroenterology.medicine.duke.edu Julia P. Constant, PA-C Ashley D. Neville, NP Use the matrix over open areas Sarah M. Coppolino, PA-C Jorge V. Obando, MD Scope of Care Justin A. Crocker, MD Paul Y. Oh, MD Meredith M. Deal, PA-C Jane E. Onken, MD, MHS § Biliary and pancreatic diseases including: acute and chronic Anna Mae E. Diehl, MD Amit Patel, MD pancreatitis, hereditary and autoimmune pancreatitis, pancreatic Darin L. Dufault, MD Dawn L. Piercy, NP of photography. and biliary cysts, stone disease, pancreatic and biliary strictures, Karyn M. Earle, PA-C, MPAS Martin H. Poleski, MD, CM biliary and pancreatic cancer, sphincter of Oddi dysfunction Robert T. Elliott, MD Matthew G. Rein, MD Michael J. Feiler, MD Richard Salmony, MS, PA-C § Colon, rectum, and anus including: irritable bowel syndrome, Melissa M. Garrett, MD Emily Schwartz, PA-C diverticulitis, polyps, familial adenomatous polyposis, inflammatory bowel disease (Crohn’s disease and ulcerative Erin A. Garris, PA-C M. Cristina Segovia, MD n colitis), collagenous and microscopic colitis, pseudomembranous John T. Geneczko, MD Rahul A. Shimpi, MD Use large reversed type over (C.difficile) colitis Judith W. Gentile, NP Martin U. Skulskie, MD Elizabeth K. Goacher, PA-C Melissa Teitelman, MD, MS § Colorectal cancer screening Mahfuzul Haque, MBBS Daniel M. Wild, MD Dawn S. Harrison, NP Julius M. Wilder, MD, PhD § Esophagus including: swallowing disorders, gastroesophageal Janet A. Jeszik, PA-C Stephanie Williams, PA-C the matrix. reflux, eosinophilic esophagitis, Barrett’s esophagus, esophageal Paul S. Jowell, MB ChB Joanne A. P. Wilson, MD cancer, Zenker’s Diverticulum Matthew Kappus, MD Andrew I. Wolf, MD Alison P. Kerekes, PA-C Richard K. Wood, MD § Liver including: all forms of hepatitis, non-alcoholic fatty liver Lindsay Y. King, MD Anne T. Vaillancourt, PA-C disease, primary sclerosing cholangitis, primary biliary cirrhosis, n hemochromatosis, Wilson’s disease, Alpha-1-antitrypsin Use matrix with Duke Health shield. Women’s Health deficiency, hepatocellular carcinoma Locations § Liver and Small Bowel Transplant Duke Gastroenterology Duke Raleigh Hospital Duke Clinic 2H / 2J Endoscopy/Bronchoscopy § Awareness Day 2019 Small intestine including: Crohn’s disease, small bowel cancer, 200 Trent Drive 3400 Wake Forest Road obscure GI bleeding, celiac disease, bacterial overgrowth Durham NC 27710 Raleigh NC 27609 § Stomach including: peptic ulcer disease, acute and chronic Duke Gastroenterology Duke Regional Hospital We support you. gastritis, gastroparesis, stomach cancer, pre-gastric bypass of Raleigh 3643 Roxboro Road evaluation, complications of gastric bypass surgery 3480 Wake Forest Road Durham NC 27704 Suite 500 Duke University Hospital proudly supports Duke Medicine at Brier Creek § Evaluation of: abdominal pain, nausea and vomiting, chronic Raleigh NC 27609 all women—our mothers, daughters, sisters constipation or diarrhea, feeding and malabsorptive problems, 10207 Cerny Street Please view “Use the Matrix” Duke Health Center Suite 200A chronic GI bleeding, functional GI disorders and friends for the critical role they play in at North Duke Street Raleigh NC 27617 Use the matrix 3116 North Duke Street the health and wellness of our community. Durham NC 27704 on the brand center for detailed Appointments Use the matrix 919-684-6437 For referrals within Duke Duke Gastroenterology offers Kernodle Clinic, Department over open areas 919-479-2664 (Fax) Medicine, submit referral gastroenterology services at of Gastroenterology requests via MaestroCare our affiliate location: 1234 Huffman Mill Road with the Duke Burlington NC 27215 usage instructions or to request of photography Appointments 336-538-2355 Fax 336-538-2393 Health shield. the matrix files. MKT-899

Non-Approved Matrix Usage n Don’t cover faces with the matrix. n Don’t edit the color of the matrix. Pretty Party In Red - February 5, 2019 n Don’t over use the matrix, or have Trent Semans Education Building the matrix take up too much of 5:30 pm Registration, Screenings and Health Fair (Common Area) 6:00 – 6:30 pm Cooking with Heart and Soul with Chef Alan, City Kitchen (Great Hall) the design area. 6:35 – 7:15 pm Alpha Boot Camp with Will Hopkins (Great Hall) Women’s Health 7:15 pm Dinner Salads and Dessert (Common Area) Don’t cover 7:30 – 7:50 pm Core workout with BellyBlast (Great Hall) n Awareness Day 2019 Don’t use small reversed text or faces with the 7:50 – 8:00 pm Heart Health Trivia and Scavenger Hunt (Common Area and Great Hall) Don’t use We support you. 8:00 – 8:30 pm Heart Disease Survivor Testimonials and Panel Discussion with a Duke Cardiologist (Great Hall) illustrations over the matrix. Duke University Hospital proudly supports matrix. illustrations or all women—our mothers, daughters, sisters 8:30 – 8:35 pm Line Dancing and Warm-up (Great Hall) and friends for the critical role they play in 8:35 – 8:45 pm ZUMBA with Grisel Diaz (Great Hall) graphics other n Don’t rotate the matrix the health and wellness of our community. 8:45 – 9:25 pm Pretty Party In Red with Erica Dixon, National ZUMBA Instructor Don’t edit 9:25 – 9:30 pm Evaluations, Final Doorprizes and Adjournment than the Duke horizontally. the color of Health shield over the matrix. the matrix. Duke Health Shield Usage

Approved Duke Health study Shield Usage headline will go here. Reverse shield out n Shield should be reversed out of of the matrix or Duke Blue or the matrix. This is where the subhead on a simple flyer Duke Health flyer headline Shield should Duke Blue. Shield layout will go, right above the body copy. should be placed n or event name. only be Duke logo should always be used Sed ut perspiciatis unde omnis iste natus dolor repelendus. Temporibus autem quibusdam Subhead goes here. ersor sit voluptatem accusantium doloremque et aut ofeicies debitis aut rerum necessitatibus in top right corner reversed out laudantium, totam rem aperiam, eaque ipsa quae saepe eveniet ut et voluptates repudiandae even if the shield is present. The ab ilao inventore veritatis et quasi architecto sintet molestiae non recusandae. Itaque earum Sed ut perspiciatis unde omnis iste natus ersor sit voluptatem ac cusantium dolorem when possible. of Duke Blue beatae vitae dicta sunt explicabo. rerum hic tenetur a sapiente delec. Enim ipsame que laudantium, totam rem aperiam, eaque ipsa quae ab ilao inventore veritatis et volupttem quia voluptas sit aspernatur aut odit shield does not replace the logo. ruasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia Nemo enim ipsam voluptatem quia voluptas aut fugit, sed quia conseve ritatis nesciunt. Neque or the matrix sit aspernatur aut odit aut fugit, sed quia voluptas sit aspernatur aut odit aut fugit, sed quia consequentur nesciunt. porao quisquam estqui doloresiciatis. conseveritatis nesciunt. Neque porao quisquam n est, qui dolorem ipsum quia dolor sit amet, Duke shield should be placed in the consectetur adipisci velit, sed quia non numquas SEPT Wednesday September 30, eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. 30 2018 upper right when possible. Call to action Soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere Call to action Duke Regional Hospital Auditorium goes here. Duke Health shield poseimus, omnis voluptas aseumenda estomnis goes here. Duke Health logo n 3643 N Roxboro Road The Duke Health shield in the Durham, NC 27704 in the square is the must also be square is a required element of approved logo. present. The shield does not replace the logo. Pro0000000 the logo.

Non-Approved Shield Usage

n Shield should not be reversed out of any color except for the Duke Blue or Don’t reverse the matrix. Duke Health flyer headline Duke Health flyer headline or event name. or event name. the shield out of an image or n Subhead goes here. Subhead goes here. Don’t edit the color of the shield. illustration. Sed ut perspiciatis unde omnis iste natus ersor sit voluptatem ac cusantium dolorem Sed ut perspiciatis unde omnis iste natus ersor sit voluptatem ac cusantium dolorem que laudantium, totam rem aperiam, eaque ipsa quae ab ilao inventore veritatis et n que laudantium, totam rem aperiam, eaque ipsa quae ab ilao inventore veritatis et Don’t put images behind the shield. ruasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia ruasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequentur nesciunt. voluptas sit aspernatur aut odit aut fugit, sed quia consequentur nesciunt. Don’t change n Don’t reverse the shield out of Wednesday SEPT Wednesday the color of the SEPT September 30, 30 September 30, 30 2018 2018 images or illustrations. Call to action shield. Call to action Duke Regional Hospital Auditorium goes here. Duke Regional Hospital Auditorium goes here. 3643 N Roxboro Road 3643 N Roxboro Road n Durham, NC 27704 Durham, NC 27704 Don’t use the Don’t use the Duke Health shield Don’t place the Duke Health outside the box. This logo is no shield on any shield out of color but Duke longer used. the box. Blue or the matrix. Approved Color Palette

Primary Colors Approved Duke Health Duke Blue Gray Color Palette

n Only use colors from this CMYK 0-0-0-90 HEX 414042 color palette for any and RGB 65-64-66 PMS Cool Gray 11 all Duke marketing or communication materials. Gray is used predominantly for typography. The only other n CMYK 100-68-0-12 HEX 00539B colors approved for use in typography are Duke Blue or black. Duke Blue should be the color RGB 0-83-155 PMS 287 Avoid using any of the secondary colors for typography. used most predominately in all materials.

Secondary Colors

Orange Red Green

CMYK 9-64-100-1 HEX E0750B CMYK 22-88-86-13 HEX B03D33 CMYK 67-31-100-14 HEX 5E802C RGB 224-117-11 PMS 1665 RGB 176-61-51 PMS 1797 RGB 94-128-44 PMS 2279

Purple Blue Yellow

CMYK 71-77-15-2 HEX 64528F CMYK 77-41-29-3 HEX 407E99 CMYK 6-26-73-0 HEX EEBD60 RGB 100-82-143 PMS 7670 RGB 64-126-153 PMS 7697 RGB 238-189-96 PMS 143 Color Palette Usage

Approved Color What to expect Gestational diabetes can be Initial Class: Tuesdays from 2:00 – 4:00 PM Palette Usage overwhelming. We want to Follow-up: An individual follow-up appointment will be scheduled after class. help you and baby start a Individuals will have an opportunity to review healthy life together. To help blood sugar numbers, discuss meal planning, n Use Duke Blue as the you better understand your and ask additional questions. diagnosis and how to manage What you will learn What to bring it successfully, Duke Primary Through small group classes, our certified Participants are encouraged to bring a predominate color. support person or family member with them. Care offers a Gestational diabetes educators and dietitians provide information on the full spectrum of topics Location n Diabetes Education related to blood sugar control during Secondary colors should be Program that is recognized pregnancy, including: Duke Primary Care Croasdaile § Risks to you and your baby 1821 Hillandale Road by the American Diabetes Suite 24B used minimally. § Carbohydrate control Association. Durham, NC 27705 § Healthy snack ideas n Gestational Diabetes § Individualized meal plan If only one color can be used, § Optimal nutrition for a healthy pregnancy Education and and beyond All text should use Duke Blue. Nutrition Counseling § Exercise recommendations for pregnancy § Checking your blood sugar: free blood sugar Need to schedule/ be Duke Blue Program monitors are provided with instructions and n All text should a demonstration reschedule? Please call or black. Text should be Duke Blue or § Blood sugar targets and monitoring be Duke schedule 919-470-6505 black in all materials. § Review and guidance on recorded blood Blue, black or sugar results Use secondary n Reversed white type can be reversed to colors white. used when appropriate. minimally.

Non-Approved What to expect Gestational diabetes can be Initial Class: Tuesdays from 2:00 – 4:00 PM Color Palette Usage overwhelming. We want to Follow-up: An individual follow-up appointment will be scheduled after class. help you and baby start a Individuals will have an opportunity to review n healthy life together. To help blood sugar numbers, discuss meal planning, Don’t use secondary colors as the you better understand your and ask additional questions. predominate color. diagnosis and how to manage What you will learn What to bring it successfully, Duke Primary Through small group classes, our certified Participants are encouraged to bring a support person or family member with them. Care offers a Gestational diabetes educators and dietitians provide n information on the full spectrum of topics Don’t use little or no Duke Blue. Diabetes Education related to blood sugar control during Location Program that is recognized pregnancy, including: Duke Primary Care Croasdaile n § Risks to you and your baby 1821 Hillandale Road by the American Diabetes Suite 24B Don’t over use secondary colors. § Carbohydrate control Association. Durham, NC 27705 Don’t edit the § Healthy snack ideas n Don’t use only secondary colors. Gestational Diabetes § Individualized meal plan color of the § Optimal nutrition for a healthy pregnancy Don’t use Education and and beyond n Don’t use secondary colors in Nutrition Counseling matrix. § Exercise recommendations for pregnancy secondary § Checking your blood sugar: free blood sugar Need to schedule/ Program monitors are provided with instructions and colors for type. a demonstration reschedule? typography. Please call Don’t use § Blood sugar targets and monitoring 919-470-6505 secondary schedule Don’t use n Don’t use colored type on a colored § Review and guidance on recorded blood colors more sugar results colored type background. predominately on a colored than Duke blue. background. n Don’t edit the color of the matrix. Font & Typography

Approved Font Usage Headlines and Text The Sans is Duke Health’s approved font Subhead Can Go Here Subheads should be in and should be used in all print pieces. The Sans Duke Blue or black Open Sans is the approved digital font. Headlines should be either Duke Blue or black. Body copy Calibri Light can be used in cases where should be black. Headlines should be either Duke Blue Body copy should be in The Sans is not available. The Sans in black or black. Body copy should be black. Headlines should Headlines, subheads and text be either Duke Blue or black. Body copy should be black. Headlines and subheads should be Headlines should be either Duke Blue or black. Body copy either Duke Blue or black. Body copy should be black. should be black. The Sans Italic should only be used for callouts or captions.

Non-Approved Don’t use secondary colors for text Font Usage Headlines and Text Subhead Can Go Here Don’t use italics for headlines, n Avoid using secondary colors for text. subheads or body copy Use only Duke Blue or black. Headlines should be either Duke Blue or black. n Avoid using italics for main headlines Body copy should be black. Headlines should be either Duke or body copy. Italics should be used only Blue or black. Body copy should be black. Head- Avoid hyphenating words on smaller captions or callouts. lines should be either Duke Blue or black. Body copy should n Avoid hyphenating words to condense be black. Headlines should be either DUKE BLUE Do not use all caps or underline content. or black. Body copy should be black. n Avoid using color type over another color. n Avoid the use of all caps and underlining. Writing Style

Approved Writing Style Use initial caps in headlines. Duke Health follows a modified version of AP Style. Here are Special Event for some common style guidelines to remember. Providers Times and Dates When a month is used with a date, n Use a.m. and p.m. (with periods) when referencing time. abbreviate the month. Use figures, and omit the 00 on the hour times. SEPT Wednesday n When a month is used with a date, abbreviate the month Sept. 30, 2021 n When it’s only the month and the year, spell out the month 30 Use a.m. and p.m. with periods. 2 - 3 p.m. Omit “00” when not needed. Addresses Use 2:30 - 3:00 when half hour increments are needed. n Use abbreviations for road names Location Here Use abbreviations for directional n Use directional abbreviations 3643 N Roxboro Rd and road names. Suite or room should be spelled out. n Suite, room can be spelled out as such Suite 200 Durham, NC 27704 Bulleted Lists Office: 919-385-2030 n Capitalize the first word in a bulleted list. Use a period at the end if the bullet forms a complete sentence only. Speaker Titles Allison Banks, MD Degrees come after names and do not use periods. n Do not use periods for medical degrees § Case studies n Degrees come after the name - do not write Dr. Joe Smith, write Joe Smith, MD § Question and answer session Readability § Register today to ensure your spot. Use the serial or Oxford comma in a series. n Use plain language in your materials. The recommended For more information, list of speakers, reading level for materials is 7-8th grade. and parking information please visit n Use the serial or Oxford comma in a series. DukeHealthTalk.org. n Use initial caps in headlines and subheads for readability. Use the shortest working url and capitalize words for easy URLs readability. n Use the shortest working url in text. Capitalize words in most cases, for easy readability. Approved Photography

Approved Photography Examples

n Diverse in ethnicity n Modern photography style n Premium look and feel n Care team depicted by Duke Health staff n High-resolution photography only Non-Approved Photography

Non-Approved Photography Examples

n Photo collages n Use stock imagery to depict members of our care team n Highly edited photos n Filtered images n Black and white photography, or lighting that is too dark Approved Illustration Style

Illustrations Examples That Would Be Accepted

n Two dimensional n Follows Duke Health color palette n Modern in style n Simple in structure n Clean design Non-Approved Illustration Style

Illustration Examples That Would Not Be Accepted

n Three dimensional n Random color palette n Dated clip art look n Cartoon style n Sketch-like n Overly color saturated n Not subject appropriate n Inclusion of the Duke shield n Overly complicated n Black outlined n Watercolor look n Comic book style n Crayon drawing

n Use of internal organs or body parts unless it’s a medical illustration, or for use in a patient education piece Approved Icon Style

Icon Examples That Would Be Accepted

n Two dimensional n Follows Duke Health color palette n Modern in style n Solid shapes n Simple, clean design

The use of Font Awesome® solid icon collection is typically appropriate for most icon applications and needs. To download the appropriate Font Awesome® font family for your needs, go to FontAwesome.com. Non-Approved Icon Style

Icon Examples That Would Not Be Accepted

n Three dimensional n Random color palette n Dated clip art look n Sketch-like n Cartoon-like n Not subject appropriate n Complicated n Thin, overly detailed attributes n Heavy modeling n Thin line outlined style n Pen drawn look

n Use of internal organs or body parts unless it’s a medical illustration, or for use in a patient education piece Approved Infographic Style

Infographic Examples That Would Be Accepted

n Two dimensional n Follows Duke Health color palette n Modern in style n Simple, clean design Non-Approved Infographic Style

Infographic Examples That Would Not Be Accepted n Three dimensional n Random color palette n Dated clip art look n Cartoon style n Sketch-like n Overly color saturated n Not subject appropriate n Too dark n Photography usage n Overly complicated n Black outlined n Watercolor look n Comic book style n Crayon drawing n Use of internal organs or body parts unless it’s a medical illustration, or for use in a patient education piece Specialty or Giveaway Items

Approved Specialty Item Examples

n Specialty item color should match Duke Blue as closely as possible. n Duke Health shield or logo is printed at an appropriate size to the item. Duke’s Trademark Licensing Policy requires that all items bearing Use the Duke Duke’s names, trademarks, logos, or Health shield when ordering images be purchased only from a small Use Duke Blue Duke Licensees. specialty item. or white on the View a list of Duke licensees. specialty item.

Non-Approved Specialty Item Examples

n Don’t use the Duke Health logo at a very small size in order to fit it on the item. n Don’t use a specialty item in a color other than Duke Blue . or white Don’t reduce the size of the Duke Colors close to those of our Don’t use a color Do not use a Health logo to fit on competitors, such as red or light close to those of our color other the specialty item. competitors, such as than Duke Blue blue, are not allowed. Use the Duke Health red or light blue. or white. shield instead. Apparel and Event Display Items

Approved Apparel And Event Display

World World Examples Health Day Diabetes Day Name Here n Fabrics and materials should be as close to Duke Blue as possible.

Duke Regional Hospital Duke Regional Hospital Duke University Hospital Duke University Hospital Duke Primary Care Duke Primary Care Choose fabrics n If additional graphics are required and materials be sure they are simple and clean. as close to Duke Blue as possible. n Scale the Duke Health logo Use simple proportionally to the item. graphics. Keep text to n Keep text to a minimum. a minimum. Use only Duke n Use only approved Duke Health fonts. Health fonts. Grey or white t-shirts are acceptable.

Non-Approved Apparel And Event Display Examples World Health Foundation ORLD Diabetes Day n W ORLD Don’t use overly complicated W

additional graphic elements. H

E Y H A A E Y LT D A A n Don’t use too much text. H LTH D Duke Regional Hospital Duke Regional Hospital Duke University Hospital Duke University Hospital Duke Primary Care Duke Primary Care n Don’t incorporate fonts that are Don’t incorporate not approved Duke Health fonts. fonts that are not Duke Health fonts. Don’t use colors close to those of Don’t use Don’t use our competitors, such as red or overly colors of our complicated competitors. light blue. graphics. Patient Education - Overview

The DUHS Patient and Family Education Governance Council helps ensure our patient education materials meet the needs of all patients.

What is Patient Education? Readability and Content § Documentation or instructions about patient care The reading level of patient education materials should be 5th grade. Plain language should be used to simplify medical terminology. Sentences § Instructions for caring for themselves at home should be 10 words or less. § Information about a condition to help inform them about their care Content should be free from bias, gender neutral, and limited to what the § Information or instructions about a procedure or medication patient needs to know. § Contact information so that patients know who to ask questions to, Review how to schedule a follow-up, how to schedule an appointment, or All patient education materials require review and approval by the DUHS who to go to for an emergency Patient Education Governance Council. § Any written materials about the health care they are receiving Send materials for review to: § Instructional or informational videos about a condition or care, [email protected] including videos on Xealth

What is Not Patient Education? § Messages or information distributed to patients about their provider, clinic, or care (including provider departures, service changes, test results, visit notes)

§ Marketing materials, including advertising campaigns, marketing collateral or websites (including direct mail, digital ads, or blogs on DukeHealth.org) Patient Education - Design

Approved Patient Education Patient education headline will go here. Green Identification Bar Green Identification Patient Education Patient education materials use a Bar green, identifying bar labeling the This is where the subhead on a simple flyer layout will go, right materials as Patient Education. This above the body copy. Sed ut perspiciatis unde omnis iste natus makes it easy for patients and families ersor sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae to identify the materials they’re given ab ilao inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. All copy should (c) YEAR Healthwise, Inc. as educational materials for their care. Nemo enim ipsam voluptatem quia voluptas be at least 12 pt sit aspernatur aut odit aut fugit, sed quia conseveritatis nesciunt. Neque porao quisquam This is where the subhead on a and written at est, qui dolorem ipsum quia dolor sit amet, simple flyer layout will go, right a 5th grade Typography and Reading Level consectetur adipisci velit, sed quia non numquas above the body copy. eius modi tempora incidunt ut labore et dolore et voluptates repudiandae sintet molestiae non reading level. magnam aliquam quaerat voluptatem. All copy should be at least 12-point recusandae. Itaque earum rerum hic tenetur Soluta nobis est eligendi optio cumque nihil a sapiente delec. Enim ipsame volupttem quia font. Words can be bolded, never impedit quo minus id quod maxime placeat facere voluptas sit aspernatur aut odit aut fugit, sed quia poseimus, omnis voluptas aseumenda estomnis conseve ritatis nesciunt. Neque porao quisquam dolor repelendus. Temporibus autem quibusdam estqui doloresiciatis. italicized or underlined. et aut ofeicies debitis aut rerum necessitatibus saepe eveniet ut Soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere The reading level should be at a fifth poseimus, omnis voluptas aseumenda estomnis dolor repelendus. Temporibus autem quibusdam Headline here For More Information et aut ofeicies debitis aut rerum necessitatibus grade reading level. Plain language Sed ut perspiciatis unde omaesnnis iste Sed ut perspiciatis unde omaesnnis natu aersor sit voluptatem accusantium iste natu aersor sit voluptatem should be used to simplify medical doloremque laudantium, totam rem accusantium doloremque laudantium, Approved by Patient Education Governance Council on MONTH/YEAR aperiam, eaque ipsa quae ab ilao totam rem aperiam, eaque ipsa quae inventore veritatis et quasi architecto ab ilao inventore veritatis et quasi Patient Education beatae vitae dicta sunt explicabo. Easam architecto beatae vitae dicta sunt terminology. voluptatem quia voluptas sit aspernatur explicabo. Easam voluptatem quia aut odit aut fugit, sed quia conseveritatis voluptas sit aspernatur aut odit aut nesciunt. Neque porao quisquam est, fugit, sed quia conseveritatis nesciunt. Design qui dolorem ipsum quia dolor sit amet, Neque porao quisquam est, qui Approval line from consectetur adipisci velit, sed reuia dolorem ipsum quia dolor sit amet, numquas eius mode. consectetur adipisci velit, sed reuia Templates are available on the brand DUHS Patient Education numquas eius mode. Headline here Aut odit aut fugit, sed quia Governance Council. conseveritatis nesciunt. Neque porao center with this design. Sed ut perspiciatis unde omaesnnis iste quisquam est, qui dolorem ipsum quia natu aersor sit voluptatem accusantium dolor sit amet, consectetur adipisci doloremque laudantium, totam rem velit, sed reuia numquas eius mode. aperiam, eaque ipsa quae ab ilao Review and Approval inventore veritatis et quasi architecto Duke Health clinic beatae vitae dicta sunt explicabo. Easam Clinic Name name, department title voluptatem quia voluptas sit aspernatur 30 Duke Medicine Circle All patient education materials aut odit aut fugit, sed quia conseveritatis Clinic 2A or headline. nesciunt. Neque porao quisquam est, Durham, NC 27710 919-681-2467 Optional subhead description require review and approval by qui dolorem ipsum quia dolor sit amet, one line or two lines. consectetur adipisci velit, sed reuia numquas eius mode. Approved by Patient Education Governance the DUHS Patient Education Council on MONTH/YEAR Governance Council.

Two and three Panel Brochures