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Breathometer Secures Nearly $2 Million in Funding to Bring World's Breathometer Secures Nearly $2 million in Funding to Bring World’s Smallest Smartphone Breathalyzer to Market Company Announces Major New Additions to Corporate Management Team Burlingame, CA, October 17, 2013 – Breathometer, Inc., the creator of the World’s Smallest Smartphone Breathalyzer, Breathometer™, today announced that it has secured nearly $2 million in seed funding. The investment comes from sources including Structure Capital VC and Dillon Hill Capital – as well as $1 million of funding from all five “sharks” on ABC’s hit show Shark Tank, including lead investor Mark Cuban. The funds are being used to increase manufacturing of the device and bring Breathometer to market this Fall. Charles Michael Yim, CEO of Breathometer, appeared on ABC’s Shark Tank on September 27 and convinced all five “sharks” to invest in the company. This was the first time all five had funded the same company and the $1 million investment was the largest in the history of the show. Photographs from the segment can be downloaded by registering at www.abcmedianet.com and searching for “Breathometer.” To view the entire segment, please visit http://watchabc.go.com/shark- tank/SH559076/VDKA0_10b7czs1/week-2 and the segment starts at the 12:00 mark. Funding secured has also enabled Breathometer to add major additions to its corporate management team. Joining Breathometer are Matt Ackerman (CFO), Brian Sturdivant (VP of Marketing), Matt Sammons (VP of Sales) and Dave Bryand (VP of Software Engineering). This now robust management team of top talent is helping position Breathometer as the leading smartphone breathalyzer and secure market share and distribution. “Breathometer is poised to radically disrupt the breathalyzer industry with its low price point and portable design,” said Charles Michael Yim, CEO of Breathometer. “Major investors have seen the potential of Breathometer and we know that these additional funds will help us get this important, and potentially life saving device, into the hands of people coast-to-coast.” Breathometer Background Small enough to fit on a key chain, Breathometer plugs into a smartphone audio jack, and together with a mobile app, transforms it into a sleek, portable and accurate breathalyzer measuring blood alcohol concentration (BAC). Breathometer is currently available for pre-order at www.breathometer.com for $49.99 and will work on iOS and Android devices. Officially registered with the FDA, Breathometer is designed to help anyone that has consumed alcohol to make smarter choices before getting behind the wheel. By simply blowing in the Breathometer, a user’s blood alcohol level is displayed on the smartphone screen within seconds. If the device registers any alcohol on the breath, the mobile app has a feature called “Back to Zero” that will inform the user about how long it is estimated it will take for them to be sober. The app also provides push button access to local taxi companies and other resources, allowing them to make smart, safe choices. New Additions to Breathometer’s Management Team Matt Ackerman, CFO - Matt has over 20 years of experience in Silicon Valley with a variety of start-up technology companies in both the hardware and software sectors ranging from domestic and international, private and public. Matt was the first financial executive at GetThere where he helped lead the growth of the company from $.5M in revenue to over $15M and a successful IPO. Brian Sturdivant, VP of Marketing - Brian brings to Breathometer more than15 years of experience of brand development and channel marketing of consumer electronics start-ups, established companies and Fortune 100 organizations. Brian is best known for being a founding member of the Flip Video channel marketing team that drove adoption of the Flip product line across U.S. retail, including Amazon, Best Buy, Costco, Target, Circuit City and Wal-Mart. Matt Sammons, VP of Sales - Matt is responsible for driving revenue and expansion of the Breathometer brand through all distribution channels and retail partnerships. Most recently, he served as the Vice President of Sales for BACtrack. Prior to his experience at BACtrack, Matt has held leadership positions with well-known consumer electronics companies such as Casio and Delphi. Dave Bryand, VP of Software Engineering - Dave leads the engineering and implementation of all software required for the Breathometer device to provide its accurate, efficient results. Most recently, Dave was VP of Engineering at Cherry, known by many as the "Uber of carwashes." Prior to Cherry, Dave was VP of Technology and Product at Plum District, a Kleiner Perkins funded startup. For more information and to sign-up to be informed about the latest news regarding Breathometer, please visit www.breathometer.com. About Breathometer Breathometer is the leading digital health breathalyzer pioneer of The World’s Smallest Smartphone Breathalyzer. The company is focused on helping people make smarter and safer decisions. Founded by Charles Michael Yim in September 2012, the Breathometer team is on a mission to enhance people’s lives by applying the best of today’s technology and design. For more information visit www.breathometer.com. .
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