MARKET possible facilities with cutting-edge technology, and Mediclinic Middle East is part of Mediclinic recruiting the best medical and nursing expertise International plc, a from across the globe. (LSE)-listed private healthcare group with three operating divisions in Switzerland, Southern Africa ACHIEVEMENTS (South Africa and Namibia) and the United Arab Mediclinic Middle East is committed to clinical Emirates. also holds a excellence and its focus remains at all times on 29.9% interest in Spire Healthcare Group plc, a quality and patient safety. Clinical performance LSE-listed and UK-based private healthcare group. is measured internally through key clinical During February 2016, Mediclinic International indicators including patient safety, infection combined with the Al Noor Hospitals Group, prevention and control, and clinical effectiveness. with operations mainly in , to create It maintains superior international standards an enlarged Mediclinic group. An extensive through benchmarking against international clinical rebranding programme was initiated during 2017 indicators and outcomes databases such as the to rebrand Al Noor to Mediclinic, including press, Vermont Oxford Network (neonatal outcomes) radio and cinema advertising campaigns, social and SAPS 3 (adult intensive care units). media activity, external events and sponsorships International accreditation includes certifcation and a roadshow around all areas by the Mediclinic from the Joint Commission International (JCI) for senior management team. all hospitals except Mediclinic Al Jowhara Hospital, of the Year at the Mother, Baby and Child Awards, Mediclinic Middle East is now one of the UAE’s which is due in 2019, and Mediclinic Parkview voted for by patients and the general public. leading private healthcare service providers with Hospital which will begin the accreditation l David Hadley, CEO of Mediclinic Middle East, as seven hospitals including Mediclinic City Hospital, process once it opens in late 2018. In addition, the Healthcare Business Leader of the Year at the Mediclinic Welcare Hospital and Mediclinic the centralised laboratory at Mediclinic City Gulf Business Awards 2017. Parkview Hospital (due to open in October Hospital is accredited by the College of American l Superbrand status for 2018, to add to previous 2018) in Dubai, Mediclinic Airport Road Hospital pathologists (CAP) and all laboratories in Abu awards in 2015 and 2016. and Mediclinic Al Noor Hospital in Abu Dhabi Dhabi, and Al Dhafra are ISO accredited. and Mediclinic Al Ain Hospital and Mediclinic Mediclinic City Hospital’s newly-opened dedicated HISTORY Al Jowhara Hospital in Al Ain. The hospitals are stroke unit recently achieved accreditation from In 1983, Dr Edwin Hertzog, who remains supported by a strategically located network of 24 the German Stroke Society. Mediclinic International’s chairman, was primary care clinics across the UAE. Mediclinic Middle East actively seeks such commissioned by the then Rembrandt Group The UAE’s healthcare market has attractive accreditations as proof of its excellent clinical (now Remgro Group) to undertake a feasibility long-term fundamentals, driven by a diversifying standards, but the unexpected awards and study on private hospitals. This led to the founding economy and population growth which is recognitions mean just as much as they refect the of Mediclinic in South Africa. Over the past 35 expected to continue to outstrip the rest of confdence and respect for Mediclinic held by its years the company has grown signifcantly to the world. The UAE Government is committed key stakeholders. In the past few months, such become one of the world’s largest international to improving the UAE’s healthcare sector and instances have included:- private healthcare groups. Mediclinic is proud to support them in this l The Excellence Award for Innovation from Mediclinic’s story in the UAE began in 2007 with endeavour by delivering superior international Dubai Healthcare City Authority for Mediclinic the acquisition of a controlling interest in Emirates standards in patient experience and clinical City Hospital’s pioneering work in bringing robotic Healthcare Ltd, which had one hospital (Mediclinic excellence by putting science at the heart of its knee surgery to the Middle East for the frst time. Welcare Hospital) and one clinic. Over the next care approach, focusing on providing the best l Mediclinic Dubai Mall as the best Medical Clinic few years, the Dubai footprint widened through organic growth including the opening of Mediclinic City Hospital in Dubai Healthcare City in 2008, and acquisition, including Emaar Healthcare Group in 2011 which brought clinics in the Meadows, Arabian Ranches and The Dubai Mall to the group. When Mediclinic bought the remaining minority interest in Emirates Healthcare Ltd in 2012, its facilities totalled two hospitals and eight clinics. The combination with Abu Dhabi-based Al Noor Hospitals Group in 2016 led to an enrichment of Mediclinic’s own history as it took over hospitals and clinics which themselves had been long established in the UAE. At the end of the fnancial year in April 2018, Mediclinic Middle East operated six hospitals and 22 clinics. But time does not stand still. Since then, Mediclinic has also acquired two clinics in Dubai based in City Centre Deira and City Centre Me’aisem from Majid Al Futtaim, and in October 2018 will open Mediclinic Parkview Hospital, a 182-bed hospital located on Umm Suqeim Road, close to the junction of Mohammed Bin Zayed Road. In ten short years, Mediclinic has grown from a name hardly recognised by the UAE general public, to one of the country’s most powerful and respected healthcare brands.

100 radiology, diagnostic and Dhabi’s frst Comprehensive Cancer Centre, therapeutic nuclear medicine among other new services such as IVF and a including PET and SPECT paediatric high dependency unit. CT, and automated injector/ l The planned construction of a new hospital in FDG), reference laboratory, the Al Dhafra region. specialised pharmacy for chemotherapy and supportive PROMOTION care. The CCC practises a The promotion of healthcare, for the most part a multidisciplinary approach to ‘grudge purchase’, can be contentious and is, quite cancer care and has established rightly, highly regulated by the UAE regulatory tumour boards of various authorities. The objective of Mediclinic Middle medical disciplines, including East over the past few years has been to increase surgeons, oncologists, radiation brand awareness as it grows its operational oncologists, consultants and footprint across the UAE, and develop top-of- specialists doctors, all of whom, mind recall for the name when potential patients together, decide on the most recognise the necessity to receive medical care. appropriate and effective Mediclinic don’t ‘sell’ their service. Rather, they course of treatment. try to endorse the expertise and knowledge that One of the most exciting is associated with the Mediclinic brand through projects in recent years is events such as free health checks on national PRODUCT the forthcoming Mediclinic Parkview Hospital health days, social media campaigns such as video Mediclinic Middle East offers a wide range of which will open on Umm Suqeim Road near interviews with doctors or Facebook activations primary, secondary and tertiary medical services. Miracle Garden (hence the name Parkview) in which promote the quality of the service they They operate a ‘hub and spoke’ model, with October 2018. Mediclinic Parkview Hospital is offer. essential primary healthcare delivered from a one of the largest capital investment projects Special offers, such as discounted health check number of multidisciplinary clinics located in the ever undertaken by the Mediclinic Group as a packages, cosmetic services or cancer screenings community. These clinics can refer patients to whole, and is testament to Mediclinic’s confdence are publicised using a range of media including hospitals for further treatment when required and in the UAE’s economy and continued growth print, radio, cinema and social media. can also provide follow up care closer to home opportunities. Mediclinic Parkview Hospital will following treatment at one of its more specialised provide a comprehensive selection of clinical BRAND VALUES units. services that will all be consultant-led. This will In 2011, Mediclinic International undertook a Mediclinic Middle East differentiates itself from include the availability of an anaesthetist on site signifcant rebranding exercise. The foundation of its competitors through its focus on tertiary 24 hours a day, seven days a week. The intensive the new brand lay in the application of rigorous level specialist service lines, and aims to support the development of the healthcare sector in the UAE by making new services, specialities and technology available to patients in the region. These include areas such as oncology, cardiology and cardiothoracic surgery, neurosciences, stroke medicine, neonatology and paediatric sub-specialities. Some of these advanced clinical services are grouped within one or two specialist centres due to the specifc skill sets required, and to ensure high quality clinical outcomes. The growth of these advanced services is supported by Mediclinic’s emphasis on coordinated care initiatives within units such as the Comprehensive Cancer Centre, Stroke Centre, Metabolic Centre and Breast Centre, where key multidisciplinary teams work together to deliver the most effective treatment solutions for patients.

RECENT DEVELOPMENTS care units (ICU) and neonatal intensive care unit science to improve the lives of patients. Five Mediclinic Middle East continues to grow and (NICU) as well as the Emergency Department vibrant brand drivers were identifed - practical, innovate in an effort to make high quality (ED) will also have physicians present on site, 24 exacting, deliberate, orchestrated and human - healthcare services more accessible to its patients. hours a day. Given its location amongst a large the integrity of the business is based on the use One such example is the Comprehensive number of family residential areas, Mediclinic of state-of-the-art treatments and technologies Cancer Centre (CCC) in Mediclinic City Hospital’s Parkview Hospital will have a special emphasis to care for patients in an evidence-based North Wing extension which was opened at the on obstetrics and gynaecology and paediatrics, environment. end of 2016 by Chairperson of Dubai Healthcare offering a full complement of female consultant These brand drivers lie at the heart of City Authority (DHCA) HRH Princess Haya Bint obstetricians, same-day appointments for everything Mediclinic does today, whether it be in Al Hussein, wife of HH Sheikh Mohammed Bin paediatric outpatients, 24/7 paediatric specialist the operation of their facilities, the care delivered Rashid Al Maktoum, Vice-President and Prime availability in the Emergency Department and a to patients or the marketing of their services. Minister of the UAE and Ruler of Dubai. The unit level III NICU, among others. has been revolutionising the treatment of cancer Further developments which have either in the UAE ever since. Built in collaboration recently happened, are ongoing or in the pipeline with Mediclinic Middle East’s sister platform in include, among others: Switzerland, Hirslanden, patients at the CCC l The acquisition of two clinics from Majid beneft from the sharing of knowledge and Al Futtaim, located in City Centre Deira and experience between some of the leading oncology City Centre Me’aisem which will be rebranded THINGS YOU DIDN’T KNOW ABOUT experts in Europe and the Middle East, as well as Mediclinic Deira and Mediclinic Me’aisem from 1 MEDICLINIC access to the very latest treatment programmes July 2018. and technology. The CCC is the frst centre of its l The launch of a new electronic health record l Mediclinic in the UAE has grown from one kind in Dubai to combine diagnostic procedures across the business which will improve patient hospital and one clinic to seven hospitals and with treatments such as surgery, medical oncology care through improved accuracy and immediate 24 clinics in just ten years. and radiation therapy. The range of services availability of patient medical history in every l Mediclinic Middle East is part of Mediclinic ensures the very highest levels of care for cancer Mediclinic unit. International, one of the largest private patients and includes medical oncology (including l The refurbishment and redevelopment of healthcare operators in the world, with 75 chemotherapy, immunotherapy and endocrine Mediclinic Al Noor Hospital. hospitals, more than 31,500 staff and over therapy), radiotherapy (with TrueBeam linear l The construction of an extension at Mediclinic 10,600 inpatient beds on three continents. accelerator and CT simulator), surgical oncology, Airport Road Hospital which will house Abu