Culture and Heritage Strategy? 5
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Enhance Identity Increase Opportunity Celebrate 1 Contents Page Executive Summary 2 Info graphics 3 Map 4 Why have a Culture and Heritage Strategy? 5 About Reading 6 Our achievements & current position 9 Reading Year of Culture 12 Reading Cultural Vision 13 Approach 13 Strategic position 13 Reading is twinned with Speightstown, Strategic Priorities 16 Barbados, Clonmel, Ireland, Sanfrancisco Libre, Nicaragua and Delivery 18 161,000 people Düsseldorf a German live in Reading Cultural Centre Executive Summary This strategy has been produced by Reading’s Cultural Partnership. The Cultural Partnership was established in 2010 as a strategic delivery network with stakeholders from across sectors to support the delivery of the Culture and Heritage Strategy for Reading. It is expected that this strategy will be reviewed by the Cultural Partnership at least once a year with a report produced on progress against the agreed actions and the outcomes achieved. The proposed period of the strategy is 2015 – 2030 with a review in 2020. Initially a three year delivery plan will be developed by the Cultural Partnership. This Cultural and Heritage Strategy document is also available on the Cultural Partnership website. http://www.readingarts.com/artsdevelopment/ 2 33 Why have a Culture and Heritage Strategy? READING FESTIVAL RIVERMEAD SITE 15 16 Reading’s Cultural and Heritage Strategy will identify the Cultural Partnership and partners’ priorities and objectives for culture and heritage. Refreshing CAVERSHAM CHRIST- READIPOP COURT CHURCH GARDENS MEADOWS 18 19 17 the strategy for Reading will give a sense of focus and direction for the sector over the medium term. Benefits of a Strategy OAKFORD SOCIAL There are many potential benefits of This Strategy is being developed in parallel CLUB 22 developing a strategy. A Local Government with the Year of Culture for Reading in READING MUSEUM & TOWN HALL Association (LGA) paper, March 2013, reports 2016 and outlines how this can be achieved THE 2 SUB 89 BOWERY that the arts provide nearly 1 million jobs in partnership with key organisations and DISTRICT ABBEY QUARTER FACE BAR 24 23 agencies. Partners in the arts, voluntary, 4 and 67,000 cultural businesses contribute 20 £28 billion every year to the UK economy. public and private sectors are essential to JELLY BROCK Tourism contributes £115 billion to the the delivery of this ambitious Strategy. These KEEP 5 21 English economy and as well as attracting partners are recognised within the Delivery PURPLE READING TURTLE COLLEGE visitors to places, the arts encourage visitors Plan and have been identified through HEXAGON 8 9 to stay longer and spend more. Businesses consultation. 1 choose to invest in places with a vibrant arts This Culture and Heritage Strategy responds RISC SOUTH offer because they offer their employees a STREET to an evolving and growing sector and the 7 3 high quality of life. Arts and culture create a development of the town over fifteen years sense of place and it can help employees or that will enable Reading to capitalise on its MERL families stay in the area. 12 cultural offer. The Strategy will contribute 14 COLE towards the Year of Culture in 2016. Initially THE MUSEUM OF UNIVERSITY It’s important that strategic planning and RISING SUN ZOOLOGY ARTS CENTRE 13 10 25 decisions are made against a backdrop of an a three year delivery plan will be developed 6 PROGRESS by the Cultural Partnership. THEATRE agreed vision and workable policy framework, 11 devised by all potential partners and stakeholders locally and this is the purpose of the culture and heritage strategy. What the Culture and Heritage Culture and Heritage in Reading are integral Strategy will do to the town’s success as a place that welcomes and excites people to live, work Reading’s Cultural Strategy focuses on and visit. those issues and opportunities around SOUTH READING RABSONS which all of those involved in cultural YOUTH & COMMUNITY RECREATION CENTRE GROUND Over the fifteen years of this Strategy provision, of whatever kind, can come 26 27 Culture and Heritage needs to strengthen and together to make effective decisions 1. The Hexagon 8. Purple Turtle 15. Reading Festival Site 22. Oakford Social Club 2. Reading Museum 9. Reading College 16. Rivermead 23. Sub 89 diversify to align with our growth, ambition about its future. The Strategy’s priorities and Town Hall 10. Cole Museum of 17. Christchurch 24. The Bowery District and to secure investment. This will enable and aims seek to ensure that culture plays 3. South Street Zoology Gardens 25. University Reading to be a leading cultural destination a full role in making Reading a vibrant, 4. Abbey Quarter 11. Progress Theatre 18. Readipop 26. South Reading Youth nationally and internationally. tolerant and enjoyable place to live, work 5. Jelly 12. MERL 19. Caversham Court & Community Centre or visit. 6. The Rising Sun 13. Berkshire Record Gardens 27. Rabsons Recreation Arts Centre Office 20. Face Bar Ground 7. RISC 14. Yeomanry House 21. Brock Keep 4 5 and comedy. It also programmes a strand of off- substantially in recent years, delivering a About Reading site work under the banner SITELINES garnering number of high quality programmes including acclaim from audiences and national press. professional productions, events, festivals and exhibitions. There has been an increasing Progress Theatre is an innovative amateur amount of collaboration, which has clearly repertory theatre where Kenneth Branagh enhanced Reading’s cultural offer. started his acting career. Recently the arts forum has been rejuvenated Reading is a vibrant economically successful town at the heart of the Thames Newly launched Reading Studio is a pioneering and there have been a number of networks Valley. With a resident population of approximately 161,000 and as the capital partnership between Reading Rep, and the established around specific art forms to town’s further education provider, Reading of the sub-region, the town directly serves a larger immediate catchment of develop a strong focus on new programme College. The formation of Reading Studio heralds over 250,000 and draws in workers and visitors alike from a wider area. The activity, delivered jointly where appropriate, the beginning of a new approach to performing town has an established reputation as a business hub with particular strengths sharing resources and learning. These networks arts training in the South East and beyond. in information technology and business services. It is also a recognised major will feed into the Arts Forum to create a better retail destination. Current levels of investment in the town are high and the Rising Sun Arts Centre is a community led community led approach. organisation run by volunteers presenting a population the town serves continues to grow. Reading CAN is a Culture and Arts network leftfield programme of participatory activity facilitated by Readipop and Jelly and supported and cult / niche performance work. The by Artswork as the Arts Council Bridge programme is a mixture of local community Reading is a university town which brings Reading has a world-class economy and one of organisation for the South East. The purpose of artists and touring work. benefits such as a culturally diverse population; the most highly skilled labour markets in the the network is to bring artists, arts and cultural a skilled workforce; Nationally recognised world. Reading’s relatively strong economic OpenHand OpenSpace provides studio and organisations together to coordinate and collections and museums, students who position and vibrant town centre means the gallery space in Brock Keep in West Reading, improve Reading’s cultural offer for children volunteer in the arts sector and help out at town remains an attractive place to live. and organises art exhibitions and education and young people. This has included networking schools, high quality free public lectures. The Reading is ranked as the UK’s top place to live activities. It also offers heritage activities events for teachers and artists, arts award University of Reading is ranked 156th in the and work in the PwC/Demos Good Growth for related to the history of the Keep. training for artists, opportunities for children & world and 25th out of UK institutions (QS World Cities Index 2014. young people to achieve Arts Award. University Rankings Sept 2015) and contributes The town also has a number of pubs and clubs to the town’s international standing. presenting regular live music and comedy Our Culture and Heritage including The Purple Turtle, Sub89, The Bowery Heritage Our population has grown by 9% over the last Reading has a well established reputation for District, Face Bar, Global Café and Oakford The Heritage Index, compiled by the Royal 10 years and Reading is an increasingly diverse its cultural offer: it has several multi-art form Social Club. Society for the encouragement of Arts, place. Reading is a vibrant multicultural town venues, including: Manufactures and Commerce, in collaboration made up of many communities and is the second Artforms & Organisations with Heritage Lottery Fund in 2015 found that most ethnically diverse in the South East. The Hexagon which provides a programme Reading was in the top 16% overall in England of events including theatre, comedy, classical Reading hosts a huge number of diverse art Reading has a high proportion of children for both the most heritage assets, such as music, pop & rock, dance and an acclaimed and cultural organisations, from high quality monuments and museums, and how actively and young people aged 0 to 18, representing family pantomime. The large scale venue amateurs, innovative semi-professional 20.3% of its total population compared to residents and visitors are involved with this acts as a hub for the Thames Valley, pulling companies and internationally acclaimed local heritage. the percentages for the South East and audiences in from around Berkshire and the professional artists.