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International CES Final Report 2013 International CES January 6-11, 2013 Final Report presented by THE MEDIA PROFESSIONAL’S INSIDE PERSPECTIVE 2 2013 International Consumer Electronics Show This Report is Made Possible With the Support of our Executive Sponsors www.ETCentric.org © 2013 etc@usc 2013 International Consumer Electronics Show 3 INTRODUCTION The following report is the Entertainment Technology Center’s post show analy- sis of the 2013 International CES. To access the videos and written reports that were posted live during the show, please visit: http://www.etcentric.org/. Over the course of one week, January 6-11, 2013, the Entertainment Technology Center tracked the most interesting and breaking entertainment technology news coming out of this year’s event. The ETC team reported on new product announcements, evolving industry trends and whisper suite demonstrations. Reports were made available via ETC’s collaborative online destination for enter- tainment media news and commentary, ETCentric: The Media Professional’s Inside Exchange; its accompanying email newsletter, The Daily Bullet; and social networks Facebook and Twitter. The result was nearly 100 postings over a 7-day period (in addition to dozens of pre-show posts). Those stories from the site, rounded out with after-show research and observations, formed the basis for this report. We hope you find the reports useful in putting your finger on the pulse of consumer entertainment technology. As always, we are looking for feedback from you on ETCentric and this report. Please send your comments to [email protected]. The CE Tech Team: George Gerba, Consultant Carolyn Giardina, Journalist Dennis Kuba, Consultant Philip Lelyveld, Consultant Don Levy, Consultant Edie Meadows, ETC CAO/Program Manager Tim Miller, Consultant Erick Moen, Consultant Paula Parisi, Journalist Adrian Pennington, Journalist Rob Scott, ETCentric Editor Ken Williams, ETC Executive Director & CEO Special Thanks to our Interns: Michael Lei, Ryan Mahuron, Karla Robinson, David Tobia, Emily Wilson Disclaimer: The opinions expressed in this report do not represent the thoughts, intentions, plans or strategies of any of ETC’s sponsors, people, in- stitutions or organizations that may or may not be related to the ETC. This report may include links to other resources operated by third parties. These are provided as a convenience to our readers for verification of the information or opinion contained therein. We are not responsible for the content on any other sites or any products or services that may be offered through other sites, and the inclusion of such links does not signify any endorsement of, affiliation with, or sponsorship of the other site or organization. Some photos enclosed herein courtesy of CEA or the vendor being discussed. ETC asserts no rights to such photographs. © 2013 etc@usc www.ETCentric.org 4 2013 International Consumer Electronics Show TABLE OF CONTENTS INTRODUCTION 3 EXECUTIVE SUMMARY 6 OVERVIEW 6-12 The Internet of Everything CE All About Lifestyle Ninja Innovation 4K: Show Standout Key Products and Services CE TRENDS 13-16 CEA Trends to Watch 3D TV Adoption 3D Sessions at CES Second Screen Summit CE OUTLOOK 17-20 State of the Global CE Industry 5 Technology Trends to Watch Mergers and Aquisitions SOCIAL BUZZ 20-22 www.ETCentric.org © 2013 etc@usc 2013 International Consumer Electronics Show 5 MAJOR THEMES AUTOMOTIVE 44 4K/ULTRA HD 23 Communication Ultra HDTVs on Display Security and Diagnostics Upscaling Solutions Self-Driving Tech 4K Delivery The Future 4K Production Notable News Panasonic 4K Tablet THE CONNECTED HOME 46 Defining Ultra HD Samsung Where Did 3D Go? Technicolor Notable News Qualcomm and AT&T CONNECTED TVS & Notable News DISPLAY TECHNOLOGIES 29 GAMING 47 Curved OLED Razer Edge IGZO Technology Project Shield Prototype UHD New Gaming Ecosystem Google TV Notable News Samsung Evolution Kit DIGITAL HEALTH 51 Notable News Digital Health Revolution ULTRAVIOLET 32 Healthcare Goes Mobile Hollywood Studios Product Standouts UltraViolet Rollout Notable News Common File Format NEW & EMERGING TECHNOLOGIES Consumer Confidence 52 Notable News Portable Projection THE CLOUD 34 Hecto Laser TV CEA Research 3D Printing Cloud Savvy MakerBot Replicator 2 Next Steps 3D Systems CubeX Notable News Kickstarter Impact TABLETS & ULTRABOOKS 35 Nectar Fuel Cell System Windows 8 Notable News Ultrabooks and All-in-Ones Touchscreens ADDENDUM A 55 Notable News SMARTPHONES 37 ADDITIONAL STORIES POSTED ON Innovation Trends ETCENTRIC.ORG Bigger Screens and UHD Thinner Phones Panels, Sessions, Presentations Windows 8 Content Distribution BlackBerry 3D T-Mobile Measuring Viewer Response Notable News Miscellaneous CAMERAS & CAMCORDERS 39 Canon’s New DSLR ADDENDUM B 56 Sony and Panasonic 4K Camcorders GoPro Leads the Action Sports Market Notable News SOCIAL MEDIA TRACKING AUDIO 42 DTS Ultra HD Monster Beats Additional Products Notable News © 2013 etc@usc www.ETCentric.org 6 2013 International Consumer Electronics Show EXECUTIVE SUMMARY he following CE Tech Report provides analysis of the 2013 International CES, T the world’s largest annual consumer technology trade show and conference. Presented by the Consumer Electronics Association (CEA), held January 8-11 in Las Vegas. Overview The CEA announced that this year’s CES was the largest in the show’s history, with 1.92 million square feet of exhibit space and more than 3,250 exhibitors showcasing some 20,000 new products. The confab generated more than 150,000 attendees from more than 170 countries. “Innovation abounded at the 2013 CES and executives from every major industry that touches tech- nology were here this week,” said Gary Shapiro, president and CEO of the CEA. “Innovation pre- vailed across 37 football fields of technology at the 2013 International CES. Our event is the biggest mobile show to kick-off the year and showcase our new mobile future.” The Internet of Everything Mobile was indeed a major theme at CES, as evidenced by the pre-show keynote (traditionally reserved for Microsoft) delivered this year by Qualcomm CEO Paul Jacobs, who discussed what it means to be “Born Mobile.” Complementary to this new era of mobility were themes of “connect- ed” everything and “smart” everything in what logically serves as the next step toward realizing the oft-discussed “Internet of Things” — or what companies such as Qualcomm and Cisco are now calling the “Internet of Everything.” “Mobile is transforming the whole world, and the expansion of connected devices is opening up tremendous business, social and educational opportunities,” said Shapiro, introducing Jacobs to the stage. “Global mobile revenues are estimated to reach $1.5 trillion — and that was last year; it will even be more this year. That is about 2 percent of total GDP in the world.” www.ETCentric.org © 2013 etc@usc 2013 International Consumer Electronics Show 7 “Companies of all kinds — not just technology and telecommunications firms — are linking ‘things’ as diverse as smartphones, cars and household appliances to industrial-strength sensors, each other and the Internet,” wrote Andrew Rose in Wired. “The technical result may be mundane features such as intercommunication and autonomous machine-to-machine (M2M) data transfer, but the po- tential benefits to lifestyles and businesses are huge.” According to former Microsoft Windows President Steven Sinofsky, this year’s CES was about “re- finement across many product lines.” This includes mobile, service integration, build quality, social integration, connected life and more. Mobile took top prize for being “front and center for every product” at CES, which goes hand-in-hand with social integration and connected life — all of which is happening via mobile devices. “For sure, the connection of our lives to the Internet continues as a trend,” he wrote in the Learning By Shipping blog. “It is really amazing how many analog things are being digitized — door locks, luggage tags, mouth guards, and more.” Our “Connected World” is rapidly evolving. According to Cisco’s Internet Business Solutions Group, some 37 billion intelligent “things” will be connected to the Internet by 2020 — and by 2050 a PC will have the processing power of nine billion brains (the group also claims that the number of connected things has already surpassed the human population). Since 99 percent of physical things remain not yet connected to the Internet, the potential for growth in this space could represent opportunities we have yet to imagine. For example, according to Gartner, people themselves will someday become nodes on the Internet, regularly emitting information. CE All About Lifestyle One significant takeaway in regards to CE products and services becoming much more about life- style is that design seems to be overtaking technology, which itself is no longer so novel since con- sumers have come to expect it. Rather, it is how the technology is presented to the consumer and how we use it. The consumer doesn’t really care how it works; they just expect it to work. This was an undercurrent at the show seen across all product categories, from refrigerators to automobiles to smartphones to cable TV user interfaces. It used to be that CES was an evangelist for technology and as such it lusted after tech jewels as ends in themselves. Now that the technology has gotten good enough to allow design to “waste” cycles on ease and convenience, our relationship with it is very quickly changing and the scale of adoption will be almost universal. CES is changing into a trade show of experiences — a kind of accessory marketplace that reflects the values in its products. As such, CES will probably grow in size of vendors at a lower price point as the larger “fashion houses” (think Apple and Microsoft) stage their own runway events based on their internal workings and the accessory marketplace will continue to focus on one event to maxi- mize its effect and minimize their costs to do business with their peers. We will probably see more manufacturers emerge with individual design ethics that the public can differentiate and their spaces will be filled by the lifestyle accessory and apparel companies that complete those designed experiences.
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