Audiovisual interaction made easy They watch We learn You benefit

The world of digital content is changing. Customers want access, content and services that are personal, customisable and available globally. mirada understands this changing world and already provides clients with the unique knowledge, anticipation and execution necessary to enable them to continuously deliver exceptional services.

UK • Spain • Italy • Uruguay

2 Meet your customer’s aspiration and make content available at their fingertips

Broadcasting in the digital age is an increasingly competitive environment. The consumer has a wide variety of digital TV service providers to choose from.

Make your offer stand out by ensuring that your content is supported by flexible and intuitive access and navigation. You may have some of the best content available but if your customers cannot easily access it when they want it, it is of little value.

Strong, easy-to-use and reliable EPGs and channel surfer services will demonstrate your commitment to providing each of your customers with the best possible experience. TV grid It also gives you the opportunity to differentiate your service from that of your competitors. mirada startv will make this possible.

Give your customers the navigation they deserve

HD grid

3 Introducing startv mirada startv is a cost-effective Flexible and compatible and customisable one-stop solution to your startv’s modular navigation package is based on proven digital navigation requirements. technology that is easy to integrate and manage. The fully featured technology is supported by extensive experience and will deliver long term incremental value to you. Great customer experience What’s more, startv can be implemented whatever the It provides your customers with unrivalled levels of control maturity of your platform and is supported across multiple over how they watch and interact with the next generation Set Top Box models, middlewares and CA systems. of television and digital TV services.

With startv, your customers will enjoy: Always evolving

• a truly personalised service Your requirements for navigational services will change as • next-generation viewing your platform evolves. mirada are committed to the continued • quick and easy navigation investment to ensure that startv develops with the market. • a consistent and attractive look and feel in keeping We’ll continue to deliver the service you need, now and in with your brand the future.

A great experience for your customer and easy to manage technology for you

Advertising example in startv

TV channels main menu

Interactive services menu

4 startv EPG - channel surfer - set up mirada startv enables you to customise your EPG and to define your customers’ experience with your brand. PIP in channel surfer mirada have invested years of experience into developing the ultimate EPG format and structure. The result is an intuitive PPV support interactive application that will really add value to your content startv EPG and channel surfer supports Pay Per View (PPV) and enhance the experience of your customer. purchases and future PPV, which can be supplied by startv or your Conditional Access provider. Conditional PPV is also supported through our mirada managetv solution. Totally customisable startv provides all the standard customisation features and more. Full parental control You can dictate every aspect of the appearance of your EPG from colours, fonts and logos to the content of your menus. You startv provides a comprehensive set of parental controls to give can also choose between US or European grid displays and your customer complete control and peace of mind. The controls quarter screen video. Your customer has functionality too, like can be set at channel level or at event level based on the parental setting alerts and creating lists of favourite channels. rating for that particular event.

Fully featured channel surfer Multi language interface startv includes a fully featured channel surfer; so your customer can startv supports multiple languages, allowing your customers to surf simply and quickly through your content from within the EPG. personalise their TV service to their chosen language. This makes it the perfect choice for today’s modern, multi-cultural markets.

Revenue-generating opportunities

Your customisable user interface can be designed to incorporate updateable advertising opportunities in any screen, providing you with complete control over promotions as well as adding valuable advertising inventory for an additional source of income.

Technical features

startv can be integrated with most common Conditional Access Systems, as well as any third party or mirada own EPG generator. It also features low-level STB management controls including volume, mute, IRD commands and STB LEDs. startv is based on Channel surfer DVB, MPEG, HTTP and RTSP standards to minimise integration risks and time frames. It’s also integrated with or portable to OpenTV, MHP, MediaHighway and IPTV, including Alcatel- Lucent, Orca and other HTML-based solutions.

5 startv PVR

Fully integrated with your EPG and channel surfer, startv PVR is an essential for any digital platform.

PVR (Personal Video Recorder) with time-shifted viewing has Extended info become an essential for any digital platform and brings with it a wealth of benefits to consumers, broadcasters and platform Easy playback operators alike. mirada startv PVR extension allows users to Startv provides comprehensive playback capability: record, to search, to select and to play all the available content stored on the STB’s hard disk. • Play, pause, resume and stop, fast forward, rewind, slow motion, frame advance and instant replay (dependent PVR main menu on your customer’s hardware) • Bookmarks startv PVR is fully integrated with the EPG and channel surfer for • Recordable multiple language audio and subtitle a truly seamless interface. When customers upgrade to PVR they • Play recording from the beginning or resume from the point will instantly recognise the menu structure and functionality. where it was left last time • Play individual content or create a complete play list Comprehensive recording capabilities • Time-shifting over to live TV startv PVR has all the intelligent features you would expect : • Protected content with parental control can only be played with parental PIN • Manual recording with multiple options • Series link recording Comprehensive management • One-touch recording (from the startv EPG & channel surfer) • Automatic overrun compensation startv PVR provides your customer with a full set of functions • Conflict management and alert if there is a space issue and tools so they can easily manage their recordings library: or schedule clash • Complete content metadata inc. title, synopsis, • Automatic recording of events matching a set criteria record date, duration and channel • One-click recording from promotional trailers when • Full parental control settings integrated with mirada xPlayer synchronisation technology • Intuitive, immediate access to stored content • Numerous content sorting options to sort their recording date, by channel number or in alphabetical order • Clear status messages for each recording, e.g. successful, new, not watched, partial recording, error, parental control. • Recording title can be renamed

Your controls

As a platform operator the startv PVR implementation allows you to define how much of a customer’s hard disk is reserved for time-shifting, etc.

One-touch recording from Channel surfer

6 More from mirada

Yes, startv provides your customers the navigation that they expect but as an operator you will undoubtedly have several other needs. Startv is a part of a wider family of advanced products that mirada provides. eVoD eVoD is a comprehensive VoD implementation enhanced with flexible content rating features and a recommendation engine. eVod managetv managetv is mirada’s extensible DTV back office framework which manages the key concepts of a DTV platform, such as Get a priceless insight into your devices, users, channels, interactions, etc, and which provides a framework for administering both these key concepts as well as customer’s viewing habit with the concepts introduced either manually through a user interface managetv or electronically through a series of web services API’s.

They watch We learn You benefit

7 About mirada plc

mirada creates and manages services mirada provides all the elements including that enable consumers to interact with multiple device support (across PC, set-top and access audiovisual digital content on boxes, mobile handsets and bespoke devices), television, mobile and online. cross-platform integration, user-interface Our products are used worldwide to deliver design, database support, transactional interactive TV, VOD, multi-player gaming, engine, billing integration and management interactive marketing and payment services. services. mirada’s products and services have been Headquartered in London, mirada has deployed by some of the biggest names in commercial offices across Europe and Latin digital media and broadcasting including America and operates technical centres in Channel 4, Sky, ITV and MTV Networks. the UK and Spain. For more information, visit www.mirada.tv.

mirada Headquarters mirada Madrid mirada Milan mirada Uruguay mirada Exeter 6 & 7 Princes Court Av. General Fanjul 2B Via Giuseppe Mazzini 6 Avda. Horacio Abadie Santos Kings Wharf Wapping Lane 3a Planta. 20123 Milano 907/201 The Quay London E1W 2DA 28044 Madrid Italy 11200 Montevideo Exeter EX2 4AN United Kingdom Spain Uruguay United Kingdom

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