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SEPTEMBER 2012 L DHS 20 /- L USD 5.99/- Available On l ISSUE 73 l SEPTEMBER 2012 l DHS 20 /- l USD 5.99/- AVAILABLE ON Developing New Technologies to Help Ease Traffic, Parking Stress and Address Future Mobility Challenges Polaroid’s New Z2300 Hot Products / Page 68 Instant Digital Camera facebook.com/ The Automotive Tires & Parts Magazine www.tirespartsmag.com september 2012 / COntents Publisher Hamid Moaref Editor tiVE / PAGE 12 Ali Reza autOMO Sub Editors Sonja Baikogli Sherry Chen Sales & Marketing Ahmad Aji Design Shabeer Aziz Circulation Assistants Thaha Sasi Pillai Dilfar Oscar Manjunath Kotian Contributors Peter Baikogli Arezou Marzara Farsh Shafikhani Kristen Koulic Media Representative for Taiwan. Hong Kong and China P. Sean Mulvihill, International Relations Department,Worldwide Services Co., Ltd. 11F-2, No. 540, Wen Hsin Road, Section 1, Taichung, 408, TAIWAN. Tel.: +886-4-2325-1784 Publishers Note : All images, designs,lay out and advertise- ments are copyrighted. Any attempt to recreate, plagiarize or copy in part or in whole is violation of international copy- right laws. While compiling this issue of Tires & Parts, the utmost care and attention has been given to ensure that all information is ac- curate. Morjan Media is not responsible for the Smart and BRABUS Celebrate Ten Goodyear at the Nürburgring Truck BMW ConnectedDrive 2012 accuracy of content provided by third Years Of Cooperation Race PARTS / PAGE 52 party sources. Tires / PAGE 34 To submit news and content please autOMOtiVE / PAGE 28 email to : [email protected] Please note: by submitting news and con- tent to Morjan Media for publication in Aston Martin V12 Vantage Cooper Tire Goes Mobile Mini and Puma Seal A Multi-Year 61 Tires & Parts you automatically agree that 10 38 Roadster Roars In License Partnership Morjan Media is not obliged to publish Zafco Rejuvenates Armstrong this content. Furthermore,Morjan Media 42 reserves the right to further edit and or Mansory Carbonado Black 18 Brand BASF releases global automotive 64 reduce the size of any content or news Diamond color trend report stories sent publication. Goodyear Middle East helps 44 Rolls-Royce customers dine on 22 construction workers Hot products 68 the line TIA applauds Automotive Tires & Parts’ efforts to bring the latest tire and automotive news to the Middle East. For more information on TIA, visit www.tireindustry.org Morjan Media L.L.C P.O.Box 7830, Dubai, U.A.E For administrative inquiries or for a copy of our media kit please Contact : +971 4 2270096 / [email protected] / www.tirespartsmag.com www.tirespartsmag.com l 4 Where does the name Peugeot come We noticed a new concept model called the The EX1 was your electric concept with the from and what does it mean? HX1, would we be seeing this on the streets highest acceleration, are you currently using Peugeot is the family name of the founding anytime soon? that technology in your present models? fathers of the industrial company - Jean The “HXI” is one of several concepts which will Yes, the “EXI” was a racing car with a very Pierre II and Jen Frederic Peugeot who not be produced as currently seen, but whose lightweight body, but the electronic technology started a steel foundry in 1810. technology is being tested for introduction into is being used in the previously mentioned Hybrid mainstream models. versions. How long has Peugeot been in the UAE? What is the ideology behind naming of the Is Peugeot active in social media? If so, what The brand has been in the UAE for more vehicles such as 207, 3008 etc, the model makes their campaign unique? than 30 years. names are all generally in numeric form and We sure are. In fact, we were one of the first to it is easy to confuse the models. The only launch a facebook site dedicated to this market: What is your highest selling model and model that is not numeric is the RCZ; why is facebook.com/peugeotme , which is proving to why? that? be very popular. We use it to interact with our Currently, the “207” model is our bestselling The 3 digit model numbers were initially customers and with Peugeot fans, and we have car in the region, accounting for around introduced in 1929 with the ‘0’ being a symbol received great feedback so far. 25 % of the total sales. Although it is by of the starting handle position which was at no means the cheapest in its segment, it the front of cars at that time. Although it is What types of events does Peugeot run? offers a very high standard of safety with a registered as a trademark by Peugeot, other As you know, Peugeot is heavily involved, fun to drive feel, and is within the budget manufacturers use this means of identifying among others, in motor sports and tennis on an range of the majority of new car buyers. the segment position and size of their vehicles. international level. In this region, the UAE hosted The “3008” was a breakaway from that tradition 3 rounds of the ”RCZ Cup Golf Tournament” which What exciting new models does Peugeot as we moved into crossover vehicles; this was has been a great success and was overbooked have to offer this year? also the case with the slightly larger “5008”. for all its rounds. We also work closely with our We are hoping to launch the all new “208” “RC” has been used for sports versions of past dealers on local events which fit our marketing towards the end of the year, followed by models such as “206 RC” But “RCZ” has a unique strategy. some other exciting products that are style that is not associated with the sedan What prominence does Peugeot give events? being tested locally, and those are likely to versions. So, “RC” was kept as a sports identity, Obviously, the broader media scene is the largest be put on the market early next year. and the ‘Z’ was added to distinguish this model part of our marketing spend, but events on from other ranges. both the regional and local levels are also very What is Peugeot’s flagship model? important for us in presenting our products to The new “508 Allure” was launched at What “green” models does Peugeot have to the public, so we do support outdoor displays the Dubai International Motor Show last offer? and event sponsorships quite strongly. November, with supplies arriving in the All new Peugeot models are being fitted with first quarter of 2012. This model has truly the latest generation Euro 5 Engines which What are your event plans for the rest of the put Peugeot back at the forefront of the meet the ‘lowest emission’ standards, making year? medium luxury segment, and currently 90 % of each car recyclable. The Hybrid Diesel We are launching a special limited edition model, has a long customer waiting list, as there is electric versions are already available in Europe; the “308 Sportium”, during Ramadan and are a request from the market for the different however, the Middle East market does not seem working on the campaign behind this big event. colors and trim options that are available; ready for such products. We believe it is only a Of course, there is also the “208” launch that is to this is very encouraging for the model and matter of time before we see them on the roads happen around the end of the year… Stay tuned! the brand. in this market as well. www.tirespartsmag.com l 5 Powerful dynamics, sporting performance The bodywork components for the 6-series and exclusive elegance in perfect form Gran Coupé by AC Schnitzer were designed became available with the BMW 6-series by perfectionists for perfectionists: front Gran Coupé. Tuning fans can rejoice: once spoiler, chromed front grille with chrome again AC Schnitzer has reinvented the top strip, rear skirt extension and rear skirt class four-door coupé. protective film give the Coupé a bonus in sporting looks, which is continued in the With a performance upgrade from 313 to interior with the AC Schnitzer “Evo” sports 360 HP in the BMW 640d and from 320 airbag steering wheel. to 360 HP in the 640i, AC Schnitzer again impressively demonstrates that there are Top class equipment comes as standard no upper limits to dynamics and sporting with the BMW 6-series Gran Coupé. With performance. The concentrated power targeted highlights of aluminium, AC band widened by the Aachen specialists Schnitzer gives the interior a sophisticated with intelligent technology is documented finish: the “Black Line” aluminium cover for by the AC Schnitzer engine bay styling for the i-Drive system controller, aluminium the 6-series Gran Coupé. The AC Schnitzer footrests and pedals, and velours floor mats twin sports rear silencer with chromed give the interior even more exclusivity. “Sports Trim” tailpipes (right/left), also The coupé’s wheelarches are filled with available in export version, provides the wheels of various styles (Type IV BiColor, matching sound track. Type IV silver, Type VIII BiColor, black and Deceleration too can be perfected. silver), in 19” or 20” depending on type. With the AC Schnitzer 8-piston high Lightweight forged alloys and forged performance brake system for the front, racing rims Type VIII BiColor are available the tuning experts have set new standards. in sizes 9.0 x 21” and 10.0 x 21” with 255/30 The system - consisting of an 8-piston fixed R 21 tires on the front and 295/25 R 21 tires caliper (left/right), the 8-piece set of brake on the rear. pads and brake caliper holders - shows Perfectionism is defined as striving for that even perfection can be improved.
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