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SPECIAL R EPORT DESERT COMPANION The puzzling crime and untimely death of pediatrician Why did he do it? Ralph Conti VOL. 12 7 JULY 2014 th U A � A �5� | 2014 JULY DEALICIOUS MEALS is The Mesa Park WH that LA�yy in your FRUIT TREE? PUBLISHED BY NEVADA PUBLIC RADIO NEVADA PUBLISHED BY ICE CREAM your FLAVOR TRUCK 2.0: 8 DREaMY frosty ASWEET plus: DC_COVER_FORM_JUNE14.indd 1 6/24/14 5:16 PM STYLE INSIGHT PASSION NEVADA PUBLIC RADIO MISSION STATEMENT Desert Companion is the premier city magazine that celebrates the pursuits, passions and aspirations of Southern Nevadans. With award-winning lifestyle journalism and design, Desert Companion does more than inform and entertain. We spark dialogue, engage people and define the spirit of the Las Vegas Valley. ADVERTISING RATES All rates stated in NET terms Desert Companion Covers: 1x 3x* 6x** 13x*** Inside Front $ 7,325 $ 6,660 $ 6,050 $ 5,500 readers spend, on average, Inside Back $ 6,660 $ 6,055 $ 5,500 $ 4,950 more than the typical Outside Back $ 8,060 $ 7,325 $ 6,655 $ 6,050 Southern Nevadan consumer Premium Pages: $ 5,590 $ 5,085 $ 4,620 $ 4,200 in every purchase category. Run of Book: 1x 3x* 6x** 13x*** THE AGGREGATE ANNUAL Spread $ 6,688 $ 6,080 $ 5,520 $ 5,200 BUYING POWER OF OUR Full Page $ 3,520 $ 3,200 $ 2,905 $ 2,640 READERSHIP IS OVER 2/3 Page $ 2,580 $ 2,350 $ 2,130 $ 1,935 $8.4 BILLION. 1/2 Page Horz. or Vert. $ 1,930 $ 1,760 $ 1,600 $ 1,450 1/3 Page Vert. or Sq. $ 1,420 $ 1,290 $ 1,175 $ 1,065 1/6 Page Vert. or Horz. $ 800 $ 745 $ 675 $ 600 Note: No coupons or special offers on cover positions Marketplace 12x CIRCULATION PER ISSUE Full Page $2,000 50,000 Half page $1,100 READERSHIP PER ISSUE Quarter page $575 Eighth page $300 12x annual commitment required 177,500 DISTRIBUTION: 21,000 copies are mailed directly COMBO RATE OPTIONS PRINT/RADIO BROADCAST to Nevada Public Radio members and *** Run any size ad 13x in 12 months and you may add 125-500 fully flightable on-air spots at $55 magazine subscribers, Las Vegas Metro, each. This represents up to 36% savings off our rate card, and is the lowest unit rate available. Henderson, Urban, Latin & St. George On-air spots must run within a designated 12-month period. The spots will invoice per schedule at insertion or equal to, but not less than, 1/12 per month for duration of contract term. Chambers of Commerce members **Run any size ad 6x in 12-months and you may add 100-400 fully flightable on-air spots at 10,500 copies distributed via an exclu- $60 each. This represents up to 30% savings off our rate card. On-air spots must run within a sive distribution partnership at 13 area designated 12-month period. The spots will invoice per schedule at insertion or equal to but not Coffee Bean & Tea Leaf locations and less than 1/12 per month for duration of contract term. 7 Jamba Juice locations, supported by a * Run any size ad 3x in 6-months and you may add 75-300 fully flightable on-air spots at $65 each. robust on-air campaign. This represents up to 24% savings off our rate card. On-air spots must run within a designated 6-month period. The spots will invoice per schedule at insertion or equal to but not less than 1/6 10,070 copies are distributed to 1,711 per month for duration of contract term. area hospitals, medical facilities & offices. 7,830 copies are distributed for pick- TERMS AND CONDITIONS up at Henderson/Boulder City/Clark Terms: Advertising shall be prepaid until credit Cancellations: Cancellations must be received County Libraries, UNLV/CSN campuses, accommodations are established. Once estab- in writing thirty (30) days prior to issue space high-rise condominium concierge desks, lished, payment terms are Net 30. Frequency rate deadline of applicable issue to be cancelled. A car dealerships & select miscellaneous must be earned within one year from first inser- short rate may apply. locations. tion. Advertisers may be short rated and rebilled Policy: Advertiser shall indemnify and hold at the earned frequency rate immediately follow- 600 copies are distributed in the lobby harmless Nevada Public Radio (NVPR) and ing cancellation or curtailment of space frequency Desert Companion from any claim against of Nevada Public Radio and advertiser contracted. Publisher may print any advertise- NVPR arising out of or in connection with locations. ment received prior to cancellation(s) and collect advertising/underwriting. the full amount shown on the insertion order. Bonus 6,000+ online readers www.desertcompanion.com All clients will be asked to complete and sign a Nevada Public Radio Credit Application to apply for payment terms. NeVaDa pUBLiC RaDio Desert Companion reaDers oUr reaDership * % • Aggregate buying power of our 81 readership is over 8.4 billion AgE 25 • 81% of readers are prime purchasing age of 25-65 men women • 86.8% of our readers would recommend or pass to % 65 37% 63 along Desert Companion to others PRIME PuRCHAsINg AgE • 39% of our readers keep each issue for 1-2 months or more of readers frequently % purchase products and 63.7 services from ads seen in Desert Companion OWN AT LEAsT 50.5 % ONE PET Desert Companion DemographiCs % Age GROUP % 60 26.6 % HAvE A MINIMuM our readers’ Lv market ARE trained PROfEssIONALs 55.9 Of A Bachelors dEgREE 79.5 18-24 01% 07% 34.3% PERCENT 25-34 10% 19% ARE IN MANAgEMENT ARE MARRIEd OWN THEIR HOME 35-44 20% 19% % HAvE at 45-54 24% 18% 27.5 % LEAsT ONE HAvE takEN at LEAsT CHILd IN 55-64 27% 15% 6 TRIPs IN THE pasT yEAR 59.5 THE HOME 65-74 14% 10% 79.2% 75+ 05% 07% OWN A passport aNNUaL HOUSEHOLd Income average household income of our readers’ Lv market desert Companion reader: $97,653 % Over $150,000 20% 10% vS. average household income positive $100,000-$149,999 24% 16% of Clark County Resident: $64,613 34 varianCe $75,000-$99,999 23% 16% $50,000-$74,999 16% 22% $25,001-$49,999 13% 26% Under $25,000 04% 19% PURCHaSE PaTTERNS* $100,000: 44% Desert Companion Readers have a household income of $100,000 or more Our readers spend, on average, more than the typical American consumer in every category: EdUCaTION our readers’ Lv market • $2.7 Billion annually on Housing • $1.4 Billion annually on Transportation Completed Post Graduate 23% 07% • $1 Billion annually on Food Graduated College 37% 16% • $485 Million annually on Entertainment Some College 32% 33% • $447 Million annually on Healthcare Graduated High School 08% 28% • $316 Million annually on Philanthropy & Cash Some High School or Less 00% 17% Contributions TOP 5 OccupaTIONaL ROLES • $302 Million annually on Apparel Trained Professional 26.6% • $199 Million annually on Education Upper Management 16.2% • $102 Million annually on Personal Care Products/Services Middle Management 15.3% • $76 Million annually on Alcoholic Beverages Support/ Administrative Staff 14.5% • $59 Million annually on Life & Personal Insurance Self-Employed 10.5% Source: June 2014 CVC Audit *Data analysis provided by Applied Analysis 2010 NeVaDa pUBLiC RaDio dESERT COMPaNION dEPartments RECURRING dEPartments (in almost every issue) EDiTOR’S NOTE DINING OUT THE DISH 08 05 14 14 Ralph Lamb Strip, revived and re-envisioned; cityscapes and land- pulls no punches Where the take page 28 scapes through different lenses both literal and figura- your Arts+EntErtAinmEnt c AlEndAr for A uGust tive; people and animals being their true and best selves bad congressman. tusk tusk! in their native habitat. (Totally forgot how cool crows 4 color process night oWls 5 look.) I’ve heard a pro shooter here and there grumble how, woe is me, everyone’s a photographer these days, how Instagram has emboldened the hordes and flooded POLITICS nosh the optical marketplace — online life itself is a photo con- Whether you’re a graveyard worker or a weekend warrior, these test, really — but I’m glad of it: It fueled our contest to the late-night dining spots are an upgrade from your nearest drive-thru tune of more than 1,400 entries. Bad to Place By DeBBie Lee This year we matured the process a bit. We created themed categories to encourage breadth of vision: Ar- tistic/Abstract, People/In the moment, Landscapes/ the bones holders ® Nature, Places and Smartphone. To dose the enterprise The will to do wonders® a Utah congressman’s changes t’s easy to get lost in Las Vegas — well, not get lost, ex- with some experimental community cred, we brought to the Tule Springs fossil-park bill 1 actly, but lose touch with a sense of place. If the Strip on a bevy of judges — designers, photographers, artists, might've unleashed a mammoth The first and most obvious option riotously channels everywhere but here, the cityscape architects, stylists, tastemakers — to judge category fi- problem By Heidi Kyser is to visit the Strip. While I don’t normally that flanks our neon lagoon insists on placelessness: nalists on three criteria: impact, expression of the “Focus endorse chains, a personal guilty pleasure JO RUSS It can often present itself as, at best, a suspiciously on Nevada” theme, and technique. The results? Totally I is Grand Lux Café (Venetian, 702-414- SIN CITY GALLERY 13 Southwestish melange of strip malls, tract homes, weedy wanna go, “See for yourself!” (p. 41), but I also want to y the time Congressman Rob 3888, grandluxcafe.com, 24 hours).
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